PROMOTING THE SCHEME
The communications and
A campaign to celebrate
We celebrated HIES and
marketing team conducted
the 5th anniversary of ADR
Trust my Garage, two of
three Campaigns in 2020.
was conducted in July 2020.
our code sponsor’s, 5-year
The ongoing ‘Spotted!’
CTSI issued a press release
anniversaries with CCAS. Here
campaign to spot the logo on
and celebratory graphic for
we create imagery for them
the high street, on vehicles
the code sponsors to share.
to use and share to celebrate
and on sites continued
Due to the sensitive nature
the benefits of being a code
throughout 2020. Photos of
of current events at this time,
sponsor. We continue to
the logo being displayed are
we decided to keep the
do this for all our sponsors
sent into us and put online
campaign low-key, as we also
on their 5 and 10-year
tagging the business. This is
had a second ADR campaign
anniversaries.
an organic campaign to raise
planned for October 2020.
awareness of the scheme and how it helps consumers. It is conducted through social media – it is free and has the widest reach to consumers, businesses and potential code sponsors.
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CONSUMER CODES APPROVAL SCHEME
