Tips For New Etsy Sellers Learn the basics of creating successful listings and growing your business on Etsy.
Quick tips to optimise listings for sellers who have recently opened a shop on Etsy!
What you’ll learn: 1.
Photography - Taking compelling photographs of your products is critical to success
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How search works - Learn about the different phases of Etsy search and the factors that go into search ranking
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Pro tips: Etsy search - Learn the main strategies for optimising your shop and listings
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Tag dos and don’ts - Follow these dos and don’ts when adding tags
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Pro tips: keywords - These tips can help you attract shoppers
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Conversion strategy - Everything you need to know about how to get shoppers to click and buy
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Product photos are critical to a buyer’s purchase decision No matter how amazing your product is, a bad photo can prevent you from making a sale. Etsy buyers can’t pick up a product like they can in stores, so they have to rely on your listing photos to influence their purchase.
Photos from MandiSmethells on Etsy.
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Pro Tips Photography Get more product photography tips ▹
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Use 10 photos and one video (new!)
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Keep it simple
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No busy backgrounds
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No flash
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Natural light
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Centred items
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Use engaging, “click-worthy” photos
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7 Essential Types of Product Photos
● Studio Shot ● Lifestyle Shot ● Scale Shot ● Detail Shot ● Group Shot ● Packaging Shot ● Process Shot
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NEW ETSY SELLERS TIPS
How Etsy search works Category
There are two phases of how search works: Query matching and ranking. Step 1- Query matching
Vintage wall prints?
Tags Vintage wall prints?
Title Vintage wall prints?
When a customer enters a search query on Etsy, we look at the titles, tags, categories, and attributes you’ve added to your listing to find matching keywords. Use all 13 tags, add all the relevant attribute options, and categorise your items as specifically as possible to help increase the chance that your listings will match with a query.
Attributes Vintage wall prints?
Query Matching
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NEW ETSY SELLERS TIPS
How Etsy search works There are two phases of how search works: Query matching and ranking. Step 2- Listing ranking Once we’ve gathered all the listings that match a buyer’s query, we use the information we have about each listing and shop to rank the listings so people browsing Etsy see the items that they are most likely to purchase earlier in the results.
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NEW ETSY SELLERS TIPS
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Factors that go into Etsy search ranking:
Keyword relevancy in tags, title, attributes, and category
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Listing quality score (aka listing conversion)
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Listing recency
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Customer and market experience score
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Postage price
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Translations and language
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Shoppers’ habits
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Pro Tips Etsy Search
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Add more listings to increase your chance of matching with a search
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Imagine what buyers would type into the search bar when shopping for an item like yours. Use those phrases in your title and tags!
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List new items regularly
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Offer good customer service and get great reviews
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Offer free delivery
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Complete your About section
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Add shop policies
Learn more about Etsy search ▹
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Tags
Do use all 13 tags. Do target specific “long tail” keywords (ex: floral coffee mug). Example: Dining Table Do consider synonyms and regional phrases (ex: wall art - wall decor - wall hanging; sweater vs jumper). Do research keywords using Etsy’s search bar, looking at your competitor’s tags, Google’s search bar, and other retailer’s websites.
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Don’t use single word tags. Use multi-word phrases instead. Don’t include both singular and plural versions of a word. Don’t add keywords in multiple languages.
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Pro Tips Keywords
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Use a title that includes exact keywords buyers would use to search for your item.
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Place the most influential phrases at the beginning of title.
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Attributes and categories act like tags. Choose them wisely!
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Aim for deep categorisation.
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Have relevant keywords in your title, descriptions, and tags to optimise for Google search.
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Use your stats to track what tags drive the most / least traffic and sales.
Learn more about Keywords ▹
Search Analytics - Beta
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Search Analytics gives you in-depth data about: ✓ The queries shoppers are using to find your items (make sure you add these keywords in your listing’s tags and title) ✓ Which tags on your listings match shoppers searches ✓ How well your listings are converting from search. Learn more about Search Analytics ▹
Go to your Search Analytics ▹
Etsy Search Suggestions Etsy predicts search and keywords based on the most popular search terms (in other words, what people type the most). Etsy’s search bar can help you find out what’s in demand and suggest long tail keywords that may be relevant for your listings. You can also use and click on the “Explore related searches” (down the listing page) and check the related searches to gain additional ideas.
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Variation photos: Add photos for the different options you offer to guide buyers when
Pro Tips: Conversion Strategies
selecting a product. ●
Pricing: List items across price points to reach shoppers no matter their budget
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Delivery: The earlier and the more affordable, the better. Make sure to offer accurate processing and delivery times as well as free or fair delivery cost.
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Description: Explain not only what the item is, but also why it’s worth buying!
Learn more about creating listings that convert ▹
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Reviews: A high average will help to build trust, and could encourage some buyers to take a closer look at your item.
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Have more questions? Help Center Looking for quick answers? Interested in learning more about some features on our site? The Help Center is the place for you!
Seller Handbook Advice and inspiration for successfully running your Etsy shop.
Etsy Community Etsy sellers use these community spaces to grow their businesses.
Etsy Success Youtube Channel Find the video resources you need to build a successful Etsy shop.
Etsy Success Podcast Find new episodes of our podcasts of Etsy sellers.