Ethnolink explores cultural diversity in Victoria

Ethnolink explores cultural diversity in Victoria Tuesday 22nd March 2022 Costa Vasili

Rachael Coulthard

Founder & CEO

Multicultural Communications Adviser

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About Ethnolink Ethnolink is Australia's leading multicultural communications agency specialising in high-quality, culturally appropriate translation services.

A little about us Established in 2011 & 7,000+ projects delivered Government & community translation specialists A team of passionate and experienced language professionals We are a panelist/supplier on the: Creative and Digital Communications Panel, Services Australia (Australian Government) Victorian Government Marketing Services Register & HealthShare Victoria NSW Government Advertising & Digital Communication Services Scheme

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What we do

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Our subject matter expertise Government communications

Community services

(local, state and federal)

General health

Disability services

Children & youth services

Mental health

Education & university

Women's health

communications

Aged care services

Migration services

Family services

Legal services

Emergency communications

COVID communications

Marketing & creative

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Your presenters Costa Vasili

Founded Ethnolink in 2011 Board Member of Australasian Association of Language Companies (AALC) Board Member of Monash University Master of Interpreting and Translation Studies Industry Advisory Board Board Member of Entrepreneurs' Organization, Melbourne

Rachael Coulthard

NAATI certified translator Multicultural communications expert with a Master of Interpreting & Translation Studies Works with government and community organisations to advise on best-practices for language selection and communication with multicultural Australians

Founder & CEO

Multicultural Communications Adviser

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What we're covering today We'll explore: What is Cultural Diversity Week and why does it matter?

What does cultural diversity look like in Victoria?

How can you be culturally inclusive in your multicultural communications?

Summary and Q&A Throughout this webinar, we'll be drawing heavily from two datasets: ABS 2016 Census 2017 - 2021 Victorian New Settlement Data

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What is Cultural Diversity Week and why does it matter? © Ethnolink

Cultural Diversity Week Cultural Diversity Week 2022 runs from March 19 to 27.

It usually coincides with the International Day for the Elimination of Racial Discrimination (March 21).

During this week, we: celebrate our multicultural world advocate for cultural inclusivity and diversity continue to work towards eliminating racism

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Why does it matter?

Everyone has the right to:

26%

of Victorians speak a Language Other Than English (LOTE) at home.

28.4%

of Victorians were born overseas

89.6%

of Humanitarian Visa entrants who settled in Victoria since 2016 indicated that their English langauge proficiency was poor or nil.

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be proud of who they are not be subjected to racism celebrate their cultural diversity

What does cultural diversity look like in Victoria?

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Cultural diversity in Victoria Born overseas, live in Victoria Low/no English proficiency

Number of arrivals 250,000

Population

500,000

250,000

+ 60,171 / + 38%

200,000 150,000 100,000 50,000

19 46 Ar -1 95 riv 5 ed 19 56 Ar -1 96 riv 5 ed 19 66 Ar -1 97 riv 5 ed 19 76 Ar -1 98 riv ed 5 19 86 Ar -1 riv 99 ed 5 19 96 Ar -2 riv 00 ed 5 20 06 -2 01 5

0

Ar riv ed

Number of arrivals

750,000

Year of arrival in Australia

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0

2006

2011

Census Year

2016

A snapshot of Victoria's cultural diversity Victoria 2011

Australia 2016

2016

Born overseas

26.2%

28.4%

26.3%

Self/1+ parent born overseas

46.6%

49.1%

49.0%

Has a religion

67.7%

59.0%

60.4%

Speak a LOTE at home

23.1%

26.0%

20.8%

Speaks another language, & English not well or not at all

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4.0%

4.5%

3.5%

Birthplace

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Overseas Country of birth - Victoria 2011

Change in rank

1 2 3 4 6 5 8 10 9 7

2016

2016 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

United Kingdom India China New Zealand Vietnam Italy Sri Lanka Philippines Malaysia Greece

Increase 2011 to 2016 1.

2.

3.

4.

5.

China India Philippines New Zealand Vietnam

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+66,730 +58,079 +13,299 +13,012 +12,452

2011

United Kingdom India China New Zealand Vietnam Italy Sri Lanka Philippines Malaysia Greece 0

50,000

100,000

150,000

200,000

250,000

Population born overseas - 2016 vs 2011

Overseas Country of birth - Victoria vs Australia Victoria

Australia 1 4 3 2 6 7 10 5 9 13

Victoria 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

United Kingdom India China New Zealand Vietnam Italy Sri Lanka Philippines Malaysia Greece

Australia

United Kingdom India China New Zealand Vietnam Italy Sri Lanka Philippines Malaysia

Note: #8 for Australia is South Africa

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Greece 0

1

2

3

% of the population

4

5

Local Government Areas (LGAs) - Overseas-born Overseas born as % of LGA population

Number of overseas-born

Greater Dandenong

Casey

Melbourne

Brimbank

Monash

Wyndham

Brimbank

Monash

Wyndham

Greater Dandenong

Maribyrnong

Melbourne

Manningham

Hume

Whitehorse

Whittlesea

Casey

Whitehorse

Glen Eira

Moreland 0

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20

40

% of LGA population

60

0

25,000

50,000

75,000

100,000

Number of overseas-born

125,000

Religion

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Religion - Victoria 2011

Change in rank

1 2 3 6 4 5 8 9 7 10

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

Western (Roman) Catholic Anglican Uniting Church Islam Buddhism Greek Orthodox Christian, nfd Hinduism Presbyterian and Reformed Baptist

Increase 2011 to 2016 1.

2.

3.

4.

5.

Hinduism Christian, nfd Islam Sikhism Buddhism

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2016

2016

+51,837 +46,171 +44,276 +23,380 +13,357

2011

Western (Roman) Catholic Anglican Uniting Church Islam Buddhism Greek Orthodox Christian,nfd Hinduism Presbyterian and Reformed Baptist 0

500,000

1,000,000

1,500,000

Population with religion - 2016 vs 2011

Religion - Victoria vs Australia Victoria

Australia 1 2 3 5 6 9 4 8 7 10

Victoria 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

Western (Roman) Catholic Anglican Uniting Church Islam Buddhism Greek Orthodox Christian, nfd Hinduism Presbyterian and Reformed Baptist

Australia

Western (Roman) Catholic Anglican Uniting Church Islam Buddhism Greek Orthodox Christian,nfd Hinduism Presbyterian and Reformed Baptist 0

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5

10

15

20

% of the population

25

Language

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Language spoken at home - Victoria excluding English

2011

Change in rank

3 1 2 4 6 5 9 8 10 13

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

Mandarin Italian Greek Vietnamese Arabic Cantonese Punjabi Hindi Filipino/Tagalog Sinhalese

Increase 2011 to 2016

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1. Mandarin 2. Punjabi 3. Hindi 4. Vietnamese 5. Urdu Ethnolink

2016

2016

+88,000 +25,119 +18,502 +16,834 +12,124

2011

Mandarin Italian Greek Vietnamese Arabic Cantonese Punjabi Hindi Filipino/Tagalog Sinhalese 0

50,000

100,000

150,000

200,000

Number of speakers - 2016 vs 2011

Language spoken at home - Victoria vs Australia Victoria

Australia

Victoria

1 5 6 4 2 3 10 8 7 20

1. Mandarin 2. Italian 3. Greek 4. Vietnamese 5. Arabic 6. Cantonese 7. Punjabi 8. Hindi 9. Filipino/Tagalog 10. Sinhalese

Australia

Mandarin Italian Greek Vietnamese Arabic Cantonese Punjabi Hindi Filipino/Tagalog

Note: #9 for Australia is Spanish

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Sinhalese 0

1

2

3

% of the population

4

Local Government Areas (LGAs) - Language spoken LOTE as % of LGA population

Number of LOTE speakers

Greater Dandenong

Brimbank

Brimbank

Casey

Monash

Greater Dandenong

Melbourne

Monash

Hume

Wyndham

Whittlesea

Hume

Manningham

Whittlesea

Maribyrnong

Darebin

Wyndham

Manningham

Moreland

Boroondara 0

25

50

LOTE speakers as % of LGA population

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75

0

25,000

50,000

75,000

100,000

Number of LOTE speakers

125,000

Proficiency in English 67.9%

72.7%

Australia

72.4%

76.8%

60

40

20

0

2016

2011

Speaks English only 2016 vs 2011 / Victoria vs Australia

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5

% of people aged 5+

% of people aged 5+

80

Victoria

4

Victoria

Australia

4.5% 3.5%

3

4.0% 3.0%

2 1 0

2016

2011

Speaks another language, and English not well or not at all 2016 vs 2011 / Victoria vs Australia

New Settlement Data Language

Birthplace countries

Top 10 languages other than English spoken by recent migrants to Victoria

Top 10 birthplace countries of recent migrants to Victoria

2016-2022 / All 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

Mandarin Arabic Punjabi Hindi Telugu Vietnamese Urdu Nepali Sinhalese Chinese, nec

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2016-2022 / Humanitarian 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

Arabic Dari Karen Assyrian Swahili Hazaragi Burmese Chin Hakha Persian Oromo

2016 Census 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

Mandarin Italian Greek Vietnamese Arabic Cantonese Punjabi Hindi Filipino/Tagalog Sinhalese

2016-2022 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

India China Philippines Pakistan Vietnam Sri Lanka United Kingdom Iraq Afghanistan Malaysia

2016 Census 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

United Kingdom India China New Zealand Vietnam Italy Sri Lanka Philippines Malaysia Greece

How can you be culturally inclusive in your communications? © Ethnolink

How can you be culturally inclusive in your communications?

Now, let's explore the considerations that you should make in creating culturally-inclusive translated materials.

The key questions you should ask yourself include: Where are your target audience from?

What do we know about the target audience?

What is the best way to engage with the target audience?

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Imagine...

You're a project officer in the Government sector.

Your team is currently working on a multilingual communications campaign.

The goal is to inform culturally and linguistically diverse (CALD) Victorians about how they can help reduce waste.

One of the languages you're targeting is Arabic.

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Where are Arabic-speaking Victorians from ?

Lebanon Tunisia

Libya

Syria

Israel

Jordan

Algeria Australia

29,453

Lebanon

14,639

Iraq

8,159

Egypt

7,835

Saudi Arabia

3,304

Sudan

3,004

Syria

2,639

Kuwait

1,155

Eritrea

904

Iran

797

Kuwait Iran

Morocco

United Arab Emirates

Egypt

Qatar Oman Yemen Saudi Arabia Chad Sudan

Eritrea

South Sudan Ethiopia

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Iraq

Somalia

What do we know about Arabic-speaking Victorians?

79,589 people in Victoria speak Arabic at home

Age

5th most spoken language in Victoria other than English

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Country of birth 1.

2.

3.

4.

5.

6.

Australia Lebanon Iraq Egypt Saudi Arabia Sudan

29,453 14,639 8,159 7,835 3,304 3,004

Religion 1.

2.

3.

4.

Islam Christianity Not stated No religion

44,288 27,846 3,377 2,773

0-9 years

12621

10-19 years

12262

20-29 years

13659

30-39 years

13823

40-49 years

10290

50-59 years

8035

60-69 years

5163

70-79 years

2602

80-89 years

998

90 years and over

141

What do we know about Arabic-speaking Victorians?

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15.8%

of Arabic-speaking Victorians identify as having low to no English proficiency

18.4%

of Arabic-speaking Victorians were born in Lebanon

56.6%

of Arabic-speaking Victorians are Muslim

What do we know about Arabic-speaking Victorians?

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What do we know about Arabic-speaking Victorians?

Filtering by Women who speak Arabic at home, residing in Victoria, with low to no English proficiency

Born in Lebanon Median age: 57 23% - Arrived 1976-1985 61% - Islam 1% - Bachelor Degree 36% - High School - Year 9 & Below

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Born in Egypt Median age: 65 40% - Arrived 2006-2015 78% - Christian 24% - Bachelor Degree 15% - High School - Year 9 & Below

What is the best way to engage with Arabic-speaking Victorians?

Avoid using flags to represent Arabic language Do not assume all Arabic speakers are Muslim Provide in-language resources wherever possible, to accomodate for the over represented community with low-English language proficiency Invest in culturally adapted imagery Consult with community members to find out: whether your content is culturally appropriate what communications platforms your target audience prefers whether or not the community is missing out on © Ethnolinkimportant information

Summary and Q&A

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Get personalised advice with a Complimentary Discovery Session 30 minute consultation to assist with choosing languages to communicate with multicultural Victorians via multicultural communications campaigns.

Explore the best options for your organisation when it comes to reaching multicultural Victorians via print, web, audio or video content.

Develop an overall multicultural communications strategy that is tailored to your organisation's aim and target audience.

Email Rachael to organise a discovery session rachael@ethnolink.com.au

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Questions?

Use the Q&A Function

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Costa Vasili

Rachael Coulthard

Founder & CEO

Multicultural Communications Adviser

costa.vasili@ethnolink.com.au

rachael@ethnolink.com.au

0412 650 273

0493 236 059