White Background Photos: An Essential Element of E-Commerce
White Background Photos: An Essential Element of ECommerce
White background photography – sounds quite simple, doesn’t it?
Well, think again. This seemingly simple product photography service has its nuances which we shall learn in this write-up. From the basics to the dos and don’ts – we’ve covered everything about white background product photography here. Read on to find out more.
White Background Photos: An Essential Element of ECommerce
Why does the background of my product photographs have to be white? Here’s why:
Highlights the product
The use of white colour in the background of product photographs serves two purposes. First, it does not attract viewers’ attention. Secondly, at the same time, it makes the product appear as the point/object of focus.
Common standard
E-commerce juggernauts of the likes of Amazon, Google, etc. mandate sellers to have only light (especially white) coloured backgrounds in their product photos.
Edit easily
The use of many popular photo editing effects becomes extremely simple when the photograph being edited sports a white background. For instance, the lasso tool works pretty flawlessly with a white background.
Dos for the perfect white background photograph
Here’s what you’d need to do to enhance your white background product photography skills. Set up the equipment properly Place a spotless and sparkling white background (a white cloth or a white paper or cardstock) behind your product. Clamp the lights on to a decent spot. To ensure an adequate amount of lighting, try using three lamps, each placed on the right, left, and top of the product.
Configure camera settings To have that perfect shot, you’d need to tinker around a little with the settings of your camera. Try setting the ISO, white balance, aperture, and shutter speed.
Persevere The key to clicking great white background product photos is to practise clicking more and more. The initial few clicks might leave you confused but in a matter of a few more clicks, you will surely find that perfect combination (of equipment, lighting, etc.) and camera configuration.
