The ghost mannequin photography (or invisible mannequin photography) refers to a form of the product photography that involves capturing multiple images of a product (primarily apparel) on a mannequin (or a model) and then combining those photographs to give an effect of an invisible person wearing them. It allows brands to take lifelike and impressive pictures of their products, giving them a 3D ‘hollow man’ effect. Invisible mannequin photography preserves the original shape of the products, enabling potential buyers to imagine the clothes on themselves.