T h e M o s t Te m p t i n g M a p
Background In Indonesia, there is a great competition among one bank and another. Each of them shows best effort to promote their product, especially from credit card line. To attract new customers, they keep updating credit card promotion collaborated with some other
brands, such as : restaurant, fashion store, hotel, etc. to give a special price and discount. This strategy seems working since everyone loves SALE.
Problem With many competitors, Citibank is constantly giving many special deals to its customers. But itâ€™s not enough yet, because the competitions are getting harder. Besides, there are still lots of people arenâ€™t notice about Citibank promotion.
Target Audience : anyone who loves shopping either Citibank
customers or non customers
Objective : to help people (Citibank customers and non customers) find and notice about fantastic shopping promotion with Citibank credit card in a way that they can enjoy.
Insight Unfortunately, even when someone has credit card in their wallet, there are many times they missed the current promotion and special offers. Sometimes they know about it if somebody tell them or they unintentionally see the promotional poster placed right in front of the shops. Under this circumstances, they may lose some fantastic deals from their favorite brand when the promotion period has finally been expired.
Interactive city shopping map
A giant touch screen map placed in public outdoor spaces thatâ€™s not only showing a direction, but also shopping directory in every large shop / mall, plus information about Citibank credit card spectacular deals.
People can explore the map then find any shop in the city. In every partner outlet, we put a big callout to show special promotion with Citibank credit card
When people touch the shop image in the screen, the map will show related promotion in more details.
But when people is scanning any Citibank promotional flyer or print ad containing any product promotion into the cam attached in the screen, it will automatically display the large tempting image of the related product.
Street directory is a popular web-based location finder in Singapore, Indonesia, and Australia. Lots of people rely on its main feature to find the details of streets, places and buildings.
At the time people try to find any place in Street Directory, they will be surprised to see many brand logos in some areas. When they click on the brand logos, theyâ€™ll figure out about Citibank credit card promotion
Street directory mobile application with GPS navigation technology Additionally, Citibank also create Street Directory mobile application to bring easier way for mobile users to find information about store location and spectacular deals.
As a part of the campaign, Citibank is utilizing Foursquare as a medium to amplify the information about Citibank credit card spectacular promotion, associated with any place in it to tease people with shopping temptation.
Results : There will be lots of audience notice this campaign, because there is a tendency for them to see a map every time they need to reach their destination. It’s really possible that after seeing the ‘map’, they will visit other places nearby their ‘true destination’ because of the shopping deals temptation.
Plus, people will find it useful because there are times when many of them are confused about the availability of any store in a mall or large shopping centre, e.g : Can I find Calvin Klein in this shopping mall?
And definitely, everyone will find out the visible benefit of having Citibank credit card. Since everyone loves SALE, they will be tempted to swipe their Citibank card or apply for a new one.
Explore the City map with Citibank and feel the temptation.
Your Citi never sleeps, go there, and get it done.