Demographics:
62%
38%
+ 20,000 Actively-engaged film
lovers, representatives and journalists
+ Average Annual Household
Income of Trade Area – $83,246
+ Attendees from all of Southern
California, Tijuana and Baja, Mexico and Arizona.
Location:
+ The San Diego Latino Film Festival celebrates the unique geographical and cultural position of San Diego, one of our country's finest cities and attractive destination for international travelers, through its diverse programming. As a border town, San Diego is a hub for social and political issues revolving around immigration and equal rights, themes that are often represented in the programming. This makes the festival an important voice in the region, showcasing features, shorts, and documentaries about the U.S. Latino experience. The festival is located in Mission Valley, “the heart of San Diego,” home to a large shopping area. It is the ideal venue to reach the 4 million-plus Latinos living in the County as well as in Tijuana. It is estimated that the buying power for this Latino population is $12.5 billion, spending heavily at malls, retail shops, restaurants, office space, luxury hotel accommodations, and more. This makes the San Diego Latino/Tijuana market the third largest Latino market in the United States. Simon Fashion Valley Mall is the most visited destination in San Diego County with more visitors than SeaWorld, The San Diego Zoo, Legoland, The Wild Animal Park, The Padres (MLB) and The Chargers (NFL) combined. Fashion Valley is San Diego’s home for upscale shopping. Offering the area’s finest collection of retail and dining options with everything from luxury to fast fashion. Fashion Valley enjoys a wide trade area extending from Rancho Santa Fe in the north to the US/Mexican border in the south, from the Pacific Ocean in the west to El Cajon in the east. The center is a major regional draw and sees weekend, drive shoppers from all of Southern California, Tijuana and Baja, Mexico as well as Arizona.
At Simon Fashion Valley 7007 Friars Rd, San Diego, CA, 92108
8
8
Fashion Valley 7007 Friars Rd San Diego, CA 92108
209
San Diego
125
94
805
5
15
54 54
805
Chula Vista
Anual Shopper Visits Median Age 33.9 21,233,000 Trade Area Population 1,900,016
5 805
Tijuana