Page 1



About SDLFF For over 23 years The San Diego Latino Film Festival has promoted independent films and arts as tools for community self-expression and social change, supporting the professional development of media artists. The San Diego Latino Film Festival is presented by The Media Arts Center a nonprofit arts organization.


By supporting the San Diego Latino Film Festival, you are supporting the rise of independent Latino filmmakers and their participation in the mainstream media arts. You will be part of an annual gathering of film lovers, producers, filmmakers, celebrities, journalists, a passionate community of artists and influencers. 11 days of films, live music, art, workshops, galas and engaging social events.

Opportunities Who will you reach:

+ Filmmakers, actors, programmers, distributors, industry representatives and journalists

+ Highly educated and affluent audience


+ Business and community leaders, students, professors, and professionals who demonstrate an interest in Latino issues, history, culture and education.

+ 20,000 art, music and film enthusiasts

+ 165 feature and short films

+ Over 100 guest filmmakers and actors

+ Annual Career Expo

+ Workshops/Seminars with industry representatives and filmmakers (i.e.“Financing”, “Distribution”)

+ Latino New Media & Entertainment Sidebar + 11th annual Cine Gay Series + SDLFF's “Top Ten to Watch” + Celebrity Guest Curator + Annual showcase of “Latinos in TV” + “Tributes” to acclaimed filmmakers/actors + “Best of Fest” showcase + Opening, Centerpiece, and Closing Night Gala Celebrations + 2nd Annual Sabor Latino Food, Beer & Wine Festival + 3rd Annual Fashion Show

+ Cinemation Series + 10th Annual Sonido Latino Concerts @ the Fest Latino Music Showcase + 10th Annual Arte Latino Multi-location art Exhibit + Pre-Fest Launch Parties + The SDLFF Awards Ceremony + Student Outreach Screenings + “Meet the Filmmaker” Dialogues + SDLFF's Annual Country of Focus Sidebar




+ 20,000 Actively-engaged film

lovers, representatives and journalists

+ Average Annual Household

Income of Trade Area – $83,246

+ Attendees from all of Southern

California, Tijuana and Baja, Mexico and Arizona.


+ The San Diego Latino Film Festival celebrates the unique geographical and cultural position of San Diego, one of our country's finest cities and attractive destination for international travelers, through its diverse programming. As a border town, San Diego is a hub for social and political issues revolving around immigration and equal rights, themes that are often represented in the programming. This makes the festival an important voice in the region, showcasing features, shorts, and documentaries about the U.S. Latino experience. The festival is located in Mission Valley, “the heart of San Diego,” home to a large shopping area. It is the ideal venue to reach the 4 million-plus Latinos living in the County as well as in Tijuana. It is estimated that the buying power for this Latino population is $12.5 billion, spending heavily at malls, retail shops, restaurants, office space, luxury hotel accommodations, and more. This makes the San Diego Latino/Tijuana market the third largest Latino market in the United States. Simon Fashion Valley Mall is the most visited destination in San Diego County with more visitors than SeaWorld, The San Diego Zoo, Legoland, The Wild Animal Park, The Padres (MLB) and The Chargers (NFL) combined. Fashion Valley is San Diego’s home for upscale shopping. Offering the area’s finest collection of retail and dining options with everything from luxury to fast fashion. Fashion Valley enjoys a wide trade area extending from Rancho Santa Fe in the north to the US/Mexican border in the south, from the Pacific Ocean in the west to El Cajon in the east. The center is a major regional draw and sees weekend, drive shoppers from all of Southern California, Tijuana and Baja, Mexico as well as Arizona.

At Simon Fashion Valley 7007 Friars Rd, San Diego, CA, 92108



Fashion Valley 7007 Friars Rd San Diego, CA 92108


San Diego






54 54


Chula Vista

Anual Shopper Visits Median Age 33.9 21,233,000 Trade Area Population 1,900,016

5 805


Economic Impact

Per annual studies, the festival brings in over $875,000 into the local San Diego-Tijuana economy.

The measurable economic impact + Jobs and spending generated by the festival that infuses dollars into the economy

Subjective social and psychological benefits + Contribute to the community's quality of life + Entertainment options and opportunities + Sense of civic pride + Overall attractiveness as a business and visitor destination

Celebrity Attendance

+Edward James Olmos +Ana de la Reguera +Danny Trejo +Carmen Salinas +Adrian Uribe +Omar Chaparro +Luis Mandoki +Adamari Lopez +Carlos Carrera +Patricia Velasquez +John Leguizamo +Gregory Nava +Tony Plana +Angelica Maria +Martha Higareda +Fernando Sarinana +Yareli Arizmendi +Moctesuma Esparza +Lourdes Portillo +Bruno Bichir +Ray Bradbury +Sal Lopez +Adam Rodriguez

+Nicholas Gonzalez +Jacob Vargas +Diego Luna +Dayanara Torres +Gael Garcia Bernal +Lumi Cavazos +Luis Valdez +Hector Galan +Gabriel Figueroa Jr. +Lupe Ontiveros +Gina Rodriguez +Arturo Ripstein ‌y mås! +Alex Lora +Clifton Collins Jr. +Paul Rodriguez +Rene Lavan +Demian Bichir +Kate del Castillo +Susana Zavaleta +Cecilla Suarez +Elpidia Carrillo +Lou Diamond Phillips +Eduardo Verastegui +Barbara Mori +Alfonso Cuaron +Christian de la Fuente +Alfonso Arau +Rodrigo Prieto

Media Coverage Television



+NUVOtv +Cine Latino +Somos Tv +Univision San Diego +T.V. Azteca +Telemundo 33 +Mi San Diego +KGTV (ABC) +Fox 6 +KSWB-TV News +XEWT (Tijuana/San Diego) +KFMB- TV (CBS) +NBC 7/39 +KUSI - TV

+U-T San Diego +noticine.com +spanix.com +ellatinoonline.com +signonsandiego.com +SanDiegoRed.com +El Sol de San Diego +El Informador

+Z-90 (English Radio) +KLOVE 102.9 +Viva 102.9 +La Nueva 106.5 +X99 (Spanish Language) +KPBS Radio (1-hour talk show) +Radio Latina (Spanish Language) +Uniradio Group (Spanish Radio) +Magic 92.5


25.5 MIL

Magazines +Hispanic Magazine +LatinStyle Magazine +Vision Magazine +Hispanic Business Magazine +Latin Heat +KPBS On Air Magazine +Variety +San Diego Family Magazine

Newspapers +San Diego Magazine +SLAMM Magazine +San Diego Metropolitan +The Publication +Marquee Magazine +Entertainer +944 Magazine +Nostika Magazine +AGENDA Magazine (NCLR) +Riviera Magazine

+Los Angeles Times (Calendar Section) +U-T San Diego (Night & Day) +San Diego City Beat +Enlace +North County Times +La Prensa San Diego +Update Newspaper +El Sol de Tijuana

+UCSD Guardian +Daily Aztec +La Tarde de Baja California +San Diego Reader +The Press -Enterprise +METRO News +El Latino Newspaper +Fontera (Tijuana /Mexicali) +El Mexicano (Tijuana/Mexicali) +Vida Latina

Sponsorship Opportunities Our team can create a customized activation that can engage your brand with our attendees and incorporate your brand with key elements of the festival.

+Presenting Sponsor +Screen Sponsor +Showcase Sponsor +Party Sponsor +Award Sponsor +Film Sponsor

Presenting Sponsor

Screen Sponsor This sponsorship level provides your company with the prestige and recognition of being the exclusive ‘Presenter’ of the San Diego Latino Film Festival.

Promotional opportunities Promotional opportunities include on-air radio and television exposure, placement in all marketing materials under the “Presenting Sponsor” logo, and first mention and priority presence at all venues (i.e. company commercial prior to screening of all films, conspicuous on-site visibility to increase attendee-sponsor interactions, etc).

Past sponsors

This unique sponsorship level will provide your company with an incredible amount of visibility and exclusivity for a minimal investment.

Promotional opportunities Promotional opportunities at the festival venue and on all marketing materials (i.e. festival brochure, website, Souvenir Program, etc) This level makes your company the “Owner” of one of the four screening auditoriums throughout the duration of the festival. Your company’s logo, brand, and name will be attached to every program and activity taking place at this specific site. As the “Owner”, your company can introduce films, present on-screen commercials, decorate the auditorium with promotional materials, and much more!

Past presenting sponsors include Simon Fashion Valley, Lexus, AT&T, Lincoln, and State Farm Insurance.

Past sponsors

Cost and Value

Cost and Value

Cost: $60,000. Total Promotional Value: $119,500

Cost: $15,000. Total promotional value $32,000.

Harrah’s Casino, Bank of America, Verizon, and University of Phoenix.

Showcase Sponsor

Every year SDLFF highlights certain countries and/or genres in several “Showcases". Each "Showcase" includes 3-4 films, receptions, &/or seminars/workshops throughout the 11-day festival.

Party Sponsor This sponsorship level provides your company with the opportunity to sponsor 1 of the festival’s 3 prestigious parties.

Promotional opportunities

Promotional opportunities

Sponsorship opportunities are available for the following showcases: "Cine Mexica-

The "Party Sponsor" logo and name will be mentioned in any announcement and/or marketing materials related to these celebrations. Due to the expanded length of the annual festival, we've included a unique "Centerpiece Party” to take place at the half-way point of the festival. This sponsorship level allows your company to place signage at the party venue, giveaway branded swag to attendees, speaking opportunities, and much more!

no", “Cine Cubano", “Cine Mujer", "Cine Estudiantil', "Para Ia Familia", “Cine Espanol", "Latinos on TV", “Filmmaker Panel”, “Latino Webisodes”, “Mobile Media”, “Student Outreach Screenings”, “Latinos in Social Media” & "New Media & Entertainment".

Your company will be spotlighted anytime one of the “Showcase" films is screened and in all related marketing material (i.e. flyers, brochures, website, social networking sites, Souvenir Program, etc.). Additionally, your company will be featured in promotional materials if a “Showcase” film screens outside of the festival at the Digital Gym Cinema, or during one of our monthly cinema series like Cine en el Parque and ¡Que Viva!.

Past sponsors

Past sponsors

Vibra Bank, McDonalds, U.T.-Enlace Newspaper, MTS San Diego, Nickelodeon, Barona Resort & Casino and Sharp.

Disney, U.S.Grant Hotel, Stella Artois, Remy Martin, San Pasqual Tribe, & Macy's.

Cost and Value

Cost and Value

Cost: $10,000. Total promotional value $21,000.

Cost: $10,000. Total promotional value $21,000.

Award Sponsor

SDLFF is proud to offer this exciting sponsorship level that allows your company to directly support the filmmakers participating in the festival.

Promotional opportunities Your sponsorship fee will go towards the cash prizes, product donations, and commemorative statues/plaques the winning filmmakers receive. Anytime a specific award is announced and/or mentioned, your company will be highlighted. Choose an award category that best fits your company from the following:

Best Narrative Feature (40 min. and longer), Best Documentary Feature (40 min. and longer), Best Documentary Short (under 40 min.), Best Narrative Short (under 40 min.), Best Experimental Work, Best Youth Work (for film and video works shot, directed and produced by youth under 18 years old), Best Local Work (produced or directed by a current resident of San Diego or the Tijuana Border Region), Best Student Work, "Audience Award" (determined by a popular ballot), and Best Animated Feature Film. Judges will

include internationally recognized filmmakers, celebrities, critics and film scholars. The Jury Chairperson will be a well-known and respected Latino celebrity/film producer (TBA).

Past sponsors

Disney, National University, VeneMovies, State Farm Insurance, and Lincoln.

Cost and Value Cost: $7,000. Total promotional value $16,000.

Film Sponsor

This sponsorship level provides your company with the unique opportunity to sponsor and present a particular film that connects directly to your company’s brand or marketing goals (i.e. family film, music film, sports film, etc.).

Promotional opportunities The "Film Sponsor" logo and name will be mentioned whenever the specific sponsored film/program is announced.

Past sponsors Viejas Casino, Mission Federal Credit Union, Bank of America, Macy's, Northwest Mutual, New York Life, Union Bank of California and Sempra Energy.

Cost and Value Cost: $3,000. Total promotional value $5,300.

FOR MORE INFORMATION, PLEASE CONTACT: ethan@mediaartscenter.org 619-230-1938 x 101


Profile for Ethan Thillo

24th Annual San Diego Latino Film Festival Partnership Opportunities  

24th Annual San Diego Latino Film Festival Partnership Opportunities March 16-26, 2017 at AMC Fashion Valley www.sdlatinofilm.com ethan@me...

24th Annual San Diego Latino Film Festival Partnership Opportunities  

24th Annual San Diego Latino Film Festival Partnership Opportunities March 16-26, 2017 at AMC Fashion Valley www.sdlatinofilm.com ethan@me...