
"Social
Psychology" (10th Edition) by Elliot
Aronson,
Timothy
D.
Wilson, and Robin M. Akert is a comprehensive textbook that explores the fundamental principles and research in social psychology. This edition incorporates the latest research and developments in the field, providing a thorough examination of how individuals’ thoughts, feelings, and behaviors are influenced by the presence and actions of others. Here is a detailed summary:
1. Introduction to Social Psychology
1.1 Defining Social Psychology
• Scope and Focus: Social psychology examines how people’s thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.
• Historical Overview: The development of social psychology as a field, highlighting key historical experiments and milestones.
1.2 Research Methods in Social Psychology
• Scientific Method: Explanation of the scientific method and its application in social psychology research.
• Research Designs: Overview of experimental, correlational, and observational research designs, including strengths and limitations.
• Ethical Issues: Discussion on the ethical considerations in conducting social psychology research.
2. Social Cognition
2.1 The Self in Social Context
• Self-Concept: Exploration of self-concept, selfesteem, and the self-schema. How individuals perceive themselves and their role in social interactions.
• Self-Perception Theory: Understanding how people infer their own attitudes and emotions by observing their behavior.
2.2 Social Perception and Attribution
• Attribution Theory: Examination of how individuals attribute causes to others’ behavior, including internal versus external attributions.
• Errors and Biases: Discussion of common attribution errors, such as the fundamental attribution error and self-serving bias.
3. Attitudes and Persuasion
3.1 Understanding Attitudes
• Formation and Change: How attitudes are formed, maintained, and changed. The role of cognitive dissonance and social influence.
• Attitude Measurement: Methods for assessing and measuring attitudes, including surveys and implicit association tests.
3.2 Theories of Persuasion
• Persuasion Models: Examination of major persuasion theories, including the Elaboration Likelihood Model (ELM) and the HeuristicSystematic Model (HSM).
• Techniques and Strategies: Effective persuasion techniques and strategies, such as the use of authority, social proof, and emotional appeals.
4. Social Influence
4.1 Conformity and Compliance
• Conformity: The impact of social norms on individual behavior, including classic studies like Solomon Asch’s conformity experiments.
• Compliance Techniques: Techniques used to gain compliance, such as the foot-in-the-door technique and the door-in-the-face technique.
4.2 Obedience and Authority
• Milgram’s Study: Overview of Stanley Milgram’s obedience experiments and their implications for understanding authority and compliance.
• Factors Influencing Obedience: Examination of factors that influence obedience, including situational and personal variables.