Even the most savvy social marketers are finding Twitter marketing to be a difficult channel to navigate.
Platform for people to express their every opinion to a strong marketing tool that allows businesses to communicate with their customers in real time. It's simple to see why businesses continue to utilize Twitter after all these years, with over 321 million monthly active users. However, periodically Tweeting about the latest trendy issue is no longer sufficient.
Finding marketing success on Twitter, like any other social media network, needs strategic preparation and intentionality in order to stand out and keep your audience engaged.
