Information marketing is a marketing approach for attracting and acquiring a clearly defined audience through the creation and distribution of valuable, relevant, and consistent content with the goal of driving profitable customer action.
Your clients, leads, and audience members want you to provide them with useful material. And the content must be delivered in a way that feels natural and organic rather than being intrusive to the audience. This is where content marketing comes in. It's the process of attracting, engaging, and delighting your target markets.