Essential KPIs in Email Marketing Email marketing continues to dominate all digital marketing channels and remains the most effective channel for increasing customer acquisition and retention, delivering content to customers, and producing high ROIs. That’s why it is so important to ensure that your email marketing campaigns are maximized and optimized to produce the highest results possible. One way to measure the success of your email campaigns is by looking at the important Key Performance Indicators or KPIs that measure the different aspects of the email campaign and deliver important insights into how well a campaign is performing and what could be improved upon. In this article, we discuss the most essential KPIs for tracking email success.
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Open Rates
Open rates are a good indicator of how interested your audience is in your email marketing message. The more people that are interested in your email content, the more opens you will receive. The open rate is also a good indicator to determine if your subject lines are motivating customers to open your message. www.eTargetMedia.com
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