Estudio Cabeza® is an Argentine company with offices located in the city of Buenos Aires. The firm focuses on the design and development of urban elements for public spaces covering a wide range of scales and quality of site contexts.
Estudio Cabeza® is divided in two areas: design, production and marketing of products designed in-house, and also special design services for third parties. With products published in leading national and international books and magazines EC has been granted design awards worldwide.
We have an interdisciplinary approach to design and work side – by – side with our clients offering standardized solutions to meet specific needs of use, customized solutions of standardized elements and, in many cases, site specific designs.
Through our benches, utilitarian floors, drinking fountains, micro-architecture and the interaction between them, we interpret public life strictly as an expression of community interests. We work in urban environments around the world, always seeking to achieve design excellence by creating different oasis where people can take a walk, rest, interact and come together. For more information on our products, publications and awards:
www.estudiocabeza.com
DISEÑO INVESTIGACIÓN DESARROLLO
Design, research and development underlies all the work and production of Estudio Cabeza. Diana Cabeza principal designer and creator of the firm, constantly does research on community life and the potential of sites, uses and open ergonomics. She personally surveys regional materials and technologies.
“l am a natural scale freehand drawing designer, working at scale 1:1; my tools are my senses, intuition and observation. With an anthropological and contextual focus, | design urban elements and supports for public spaces from a social and not an abstract point of view. | am interested in man and how he relates to others in a specific site. I think in terms of “use supports” far from abstraction, neutral and non-typological, these non-objects help us to think in terms of verb forms like “rest, protect, gather”...
Design enables us to fully experience life. My approach to technology is based on an experimental methodology, with a human centered design process and concept. Technology and raw materials are a media to humanize the different layers of humankind protection, human habitat, human apparel and objects.”
Nowadays Diana is focusing in the design of microarchitectures, site specific pieces, and utilitarian sculptures
For Diana Cabeza bio, surveys, research and academic work see Bio at the end of this brochure.
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AWARDS
Among the most outstanding awards Estudio Cabeza has received the following:
BIA-AR 2014 International Argentine Architecture Biennial. Distinction award for the design of the metrobus transit system bus shelters.
Sustainable Transport ITDP 1st Award 2014 and Mention 2012 granted to the city of Buenos Aires by the Institute of Transport and Development Policy , New York, USA, for the Metrobus sustainable transport system.
National Design Plan, Ministry of Industry of Argentina “Good Design Seal”. Official distinction to design quality for 19 urban elements.
City of Buenos Aires Urban furniture and Equipment Competition: 1st award for the design of bus shelters, bus stops, street signage and urban equipment.
Outdoor Furniture ICFF Outdoors Editors Award, New York 2003 for the Yacaré bench.
CPAU/SCA 2000 Architecture and Urbanism Professional Council and Architects Central Society, Buenos Aires, granted three honorary distinctions for urban equipment.
PUBLICATIONS
Estudio Cabeza designs and products have been published in the following magazines among others:
Landscape Design (China); LAM Landscape Architecture Magazine, Architectural Record and Interior Design (USA); The Plan, Domus, Abitare and Casabella (Italy); Artnexus (Mexico); Experimenta (Spain); Summa+ and Barzon (Argentina).
Estudio Cabeza urban supports have also been published in the following books to name a few:
The Urban Landscape by Hi-Design International Publishing (China); Objets Urbains: Vivre la Ville Autrement, by Sophie Barbaux and Sarah Lubchannsky (France); Street Furniture and Urban Spaces by Chris van Uffelen (Switzerland); Elementos Urbanos | and || (Spain); Young Designers Americas (Germany); Product Design (Spain); The Humanization of Public Space (Argentina).
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INVESTIGACIÓN DESARROLLO
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DISEÑO INVESTIGACIÓN DESARROLLO
Diana Cabeza graduated with honours from the Prilidiano Pueyrredon Fine Arts School and later as an architect at the Belgrano University, both in Buenos Aires. She works from Argentina and is inspired by local culture and nature. She has installed equipment for significant public spaces in Tokio, Zurich, Washington DC, Paris, Tenerife and various locations in Argentina.
AWARDS
Among the most outstanding national awards in Argentina, Diana Cabeza has been granted:
Design Trajectory Prize by the National Arts Fund.
Konex Platinum Award for Industrial design.
Creative Woman Award by the Palermo University. Celina Arauz de Pirovano Award.
PUBLICATIONS
Diana Cabeza´s design work and bio appears in the following publications:
Books: “Grand Atante del Design dal 1850 a Oggi” by Enrico Morteo, Mondadori Electa (Italy); La Condición Contemporánea de la Arquitectura by Josep María Montaner, Gustavo Gili (Spain); “Le Dictionnaire Universal de Creatices” Des Femmes by Antoinette Fouque (France) among others.
Magazines: Domus, Abitare and The Plan, (Italy); Landscape Design (China); Visions and Selected Design (Spain) Konsept Projeler (Turkey); Summa Más and Barzón (Buenos Aires).
Current research in progress: “Cultural Identity, Social Space and Supports of Community Use in the Argentine Puna”, the Non-object Culture”, “Useful Topographies” and “Mutant Contact”.
Diana is an Academic member of the Argentine National Fine Arts Academy.
