Get Discovered with Amazon Advertising Tools!
Amazon has completely changed the way of shopping and its plunge into digital-advertising has fueled the retail giant’s expansion into the digital marketing world. While Facebook and Google can only infer buying decisions, Amazon has loads of customers who are all set to make a purchase. So, advertising on Amazon is more effective way to market your products than any other platform. Most of the advertisers are aware of the Amazon Sponsored Product Ads, but there are many other options which allow them to advertise off Amazon as well.
What is Amazon Advertising? Amazon is mainly considered to be an e-commerce platform where merchants sell their products, but it also allows the advertiser to promote their products on its website. The ads can appear within product searches, on the top of the search result page, as suggested product or on the product page itself. There are various types of advertising options available on Amazon, which are mentioned below in detail.
Types of Amazon Ads: Amazon Sponsored Products: Amazon Sponsored Product Ads allow Amazon vendors and sellers to advertise their products alongside the search results, providing an instant visibility boost. Ads appear directly in the organic results or sometimes above the organic results and that’s what exactly makes them worth investing. They are keywords based pay-per-click ads, so sellers can control spend, set the budget and choose how much bid to set on each keyword.