Exclusive Brand Content Strategy from Amazon for Third Party Sellers Amazon has become a great platform for the sellers to display their products and reach to large customer audience on global platform. Many companies provide Amazon Services delivered in an efficient manner by their expert professionals. The focus of every vendor is to sell the products to their target audience and get good return on investments. For this, Amazon is offering another product for the third party seller’s community of specific brands that is known as Enhanced Brand Content or EBC. It is an A+ tool that enables the sellers to rectify the description field of their products and to describe the 3Ps in distinctive ways, which includes brand story, text placements and enhanced images. The Amazon Consultant from eStore Factory helps the vendors to use in order to get enhanced conversion rates, large amount of sales and more traffic on their online shopping site. Enhanced Brand Content is open only for the sellers who have received approval as the brand owners via Amazon’s Brand Registration Procedure.
Impact of EBC (Enhanced Brand Content) on Amazon’s Sellers related to Third Party The impact of EBC program will be provided to the 3P sellers under the Amazon Brand Registry program for the paid conversion rates of advertisements. According to an example – “If the seller is selling a specific brand sunglasses and then advertisement is done through the sponsored products. However, with the usage of EBC, the seller will be able to display its features like the contrast, mirrors, polarization, lens, etc. Even the sellers will be able to make their brand quality distinct by competing and describing the unique brand story of their product. Amazon SEO experts can help the sellers in communicating the brand story with the help of EBC fields and the usage of relevant keywords concerning the product. Under the EBC, the content will contain multiple product images, close-ups, different views of a particular product of the seller, lifestyle photos of the product and so on. Even these elements contain videos, comparison charts and the 360 view. Therefore, consumers actually know what products they are purchasing as EBC contains “What’s in the Box” list.
Know-How about Enhanced Brand Content (EBC) to the Third-Party Brand Sellers The newer Amazon Marketing Strategy bring forth the EBC for its seller’s community who sell their own branded products and are registered with the online Amazon Brand Registry community. The introduction of Enhanced Brand Content is helping the sellers to sell their products in a unique way on the global platform. With this, the customers will not only come to know about your product information but the requisite information will increase the conversion of seller’s product.