Amazon Advertising – New Features and Changes 2018
As you might have noticed, Amazon’s advertising reports have been updated within Seller Central (if your reports are not updated yet, they will over the next few weeks). Below are some key highlights of the changes that people found helpful. What has changed in reporting in Sponsored Products and Headline Search Ads for Sellers? 1. Amazon Sponsored Products ads are updated every hour, with data no older than 12 hours. Previously, data was updated every 4-8 hours with 48-72 hour old data which varied for each metric. 2. Sponsored Products data excludes cancelled orders. 3. Sponsored Products reports now have a custom date range in the last 60 days for product search term, purchased product, keyword, and placement reports. 4. Headline Search Ads keyword report now have a custom date range in the last 60 days for keyword report. 5. Headline Search Ads now has an account level report, which breaks down the performance of each keyword in each campaign.