Amazon A9 Algorithm: What Amazon Sellers Need To Know?
In the past, Google was the go-to search and buying platform for the shoppers to buy a product. But over the years Amazon has turned out to be an all-in-one retail giant shopper’s look into for virtually purchasing anything. And the stats say it all. According to a study conducted by Survata, 49% of the customer’s first products searches begin on Amazon.
To give its customers the best shopping experience possible, Amazon has developed its own Search Engine and its called A9. Less complex than Google, but more efficient and precise when it comes to understanding what product the customer is more likely to buy. Being an Amazon seller, mastering and understanding the working of Amazon’s A9 algorithm is the most assured and secure way to rank on the initial pages. And once you start ranking, you are already ahead of thousands of your competitors.
Understanding Amazon’s A9 Algorithm Just like any other search engine, A9 also takes into account certain ranking strategies and criteria. Unlike Google’s, which is dedicated to addresses user’s search queries, A9 focuses on finding a product, the shopper is most likely to buy. To understand the relevance of products, it takes into account the following direct factors:
Sales Velocity: As defined by Amazon, sales velocity is the number and dollar amount of seller’s transaction in a month’s long period. It is relative to that of your competitor’s for the same search terms which means that the one with a higher sales velocity is the winner. So if you have a consistent sales increment and a robust sales history, then the chances are thin that Amazon will dethrone you from page one.
Stock Availability: For a customer, there is nothing more frustrating than making up mind to buy a product and then seeing the out of stock label. When you disappoint a customer, you disappoint Amazon. As soon as you run out of stock, your Amazon product’s ranking will decline and ultimately disappear from search results. Stay proactive and always have a few stocks at hand to avoid the untimely inventory deficit.