SpatialDesign|ImmersiveBrandscapes
ESTHER CHENG
esthcwt@gmail.com
00/WorkExperience
-Architectural(Regeneration) -ExhibitionBoothDesign
01/CitricGroove
02/KnitCollective
03/UndergroundMusicRoom
04/PavilioninaConservedPark
05/Arts&Photography
06/Storytelling&DigitalArt
PartIArchitecturalAssistant
RMArchitectsLtd, London
Duration:14months
Location:CamdenNW1
RMArchitectsisoneoftheUK’stop100largestarchitecturalpractices
During my time there, I gained valuable experience in project coordination, client communication,andteamcollaboration,whichaligncloselywiththeresponsibilitiesof accountmanagement
StroudleyWalkEstateRegeneration(0.87ha,270+units)
Produced 200+ detailed flat plans using AutoCAD and Revit, accelerating client approvaltimelines
Developed 150+ MEP technical packages with standardized templates, reducing contractorqueries.
Template optimization was adopted team-wide, improving drawing retrieval efficiencyby25%.
Conductedon-siteinspectionstomaintain100%deadlineadherencefordeliverables
Delivered 60+ pre-sale presentations with 3D visuals, contributing to early unit reservations
CrownWharfBrownfieldRegeneration(1.5ha,870+units)
Designed refuse, cycling, fire safety, and accessibility strategies achieving 100% regulatorycompliance
Produced150+technicaldrawingsand60+marketingvisualsaswellasproactively checkedcollaborativework, reducingcontractorerrorsby35%.
Collaboratedonflexibleinteriorfit-outtemplatesfor45flattypologies,saving30+ hoursperunit.
StroudleyWalk,Bromley-By-Bow(RIBAStage5)
MinamotoBattery Ltd
Duration:1month
Location:Munich,Germany
Transformed a 15m² booth space at Electronica Munich (Europe's largestelectronicstradefairwith2,900+exhibitors)intoanimmersive brand experience, increasing visitor engagement through strategic productplacementandinteractivedisplays
Generated 15+ qualified leads by delivering targeted product demonstrations to 20+ potential clients daily, significantly exceeding theteam'sleadgenerationtargets
electronica Munich is the world’s premier trade fair for electronic components, systems, and applications Held biennially in Munich, Germany,itfeaturesexhibitions,expertforums,livedemos,andnetworking opportunities, driving the future of electronics across sectors like automation,healthcare,andAI.
OptimizedCirculation: favorscommercialinterest
TheCitricGroovetransformsthehistoricPig&Whistleintoa glowing urban treehouse. Centered around a lemon tree hothouse,itfeaturesawalkableupper-levelplatformconnecting workshops, a fermentation lab, and shops Its glazed structure blendsintothestreetbydayandlightsitupbynight
CITRIC GROOVE
ART S & PHOTOGRAPHY
Prologue
ThisIsNotaRomanticLoveStory
Ourlivesaretornbetweentwoforces:love,which drivesgrowth,andfear,whichforgeschains.This isn’t about romantic fantasies it’s a shared human struggle that transcends gender. Under patriarchy,weareoftenboththeoppressorsand theoppressed.
Artincreasinglyrevealsitsviolentundercurrents. Women, cast as muses, carry the weight of generational discipline; men, with brushes in hand, inherit the violence of their forefathers. When society only permits men to prove their worth through control, and only values women for self-sacrifice, harm mutates into a distorted languageofemotion.
Egosmerge/agree Withmutualagreement/ attraction