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ESTEVAN MERCURY
.CA
WEDNESDAY, JANUARY 27, 2021
The long, winding path
Food factory. Local business Polish Kitchen keeps on growing. PAGE A3
All about the kids. Progress continues on youth centre. PAGE A6
Cleaning Up. Farms took the brunt of powerful winter storm. PAGE A12
The pathway through the Pleasantdale valley is one of the many scenic areas in Estevan. There was a light dusting of snow on the pathway Saturday morning, and the number of footprints in the snow indicates it was well-used. Colder temperatures settled in, which discouraged some people from being outdoors, but the valley was still a beautiful place for those willing to brave the cold. Photo by David Willberg
Process for selling naming rights to Affinity Place and other amenities has begun By David Willberg
French Connection. French Immersion for Pleasantdale. PAGE 13
It might be hard to believe for some, but it’s been nearly 10 years since Affinity Place opened to the public, and naming rights for the building and its many amenities are set to expire at the end of August. The City of Estevan is therefore embarking on the process of selling the sponsorships to the facility and other sports and recreation sites. Estevan city council approved the naming rights plan, submitted by city clerk Judy Pilloud, at Monday night’s meeting. A brochure, prepared by destination marketing communications consultant Rebecca
Westling, will be distributed into the community. “We’re keeping it simple,” said Mayor Roy Ludwig, who chaired the new arena committee when Affinity Place was built. The big-ticket item is Affinity Place itself, which carries a price tag of $100,000 a year for five years. During the fundraising for Affinity, it was sold for $100,000 a year for 10 years. But there are other high-profile facilities available, including the Estevan Leisure Centre’s swimming pool, currently named the RM of Estevan Aquatic Centre, for $50,000 per year for five years; the south arena, known as the Power Dodge Ice Centre, for
$10,000 annually; and the Estevan Public Library for $30,000 each year. Corporate boxes inside Affinity Place, which were the hottest seller during the last naming rights campaign, will be $5,000 a year. The current naming rights holders, including Affinity Credit Union for the events centre, will be given the right of first refusal. “We’re getting a hold of all of those people now, and asking them,” said Ludwig. Among the attributes at Affinity Place that are for sale this time around are the different sides and corners of the centre ice score clock, the upstairs lounge, the two press boxes, the lobby,
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the Zamboni, the two players boxes and two penalty boxes, elevator, referees’ room, dressing rooms, the walking track and more. Each of the 24 sections inside the building are also available again. Not for sale this time around are the individual seats and standing room spots that were sold last time, or the sound baffles that hang from the Affinity Place ceiling. In the Estevan Leisure Centre, people can sponsor the squash courts, the Estevan Arts Council craft room, weight room and multi-purpose room, ranging from $1,000-$1,500 per year for five years. A2 » MOST
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118 Souris Ave. N. Estevan 306-634-3696 www.senchuk.com