Alexander Wang Lookbook Process Book

process book process book process book Madison Kadis, Lauren Michel, Estela Manotoc, Kendel Ponchok FASM 210 | Prof. Ulrike Kerber

“ the Alexander Wang brand’s sensibility is reflected in the undone. There is a curiosity behind the contradiction that lies between refinement and the imperfect, and a nod to always referencing his idea of the everyday uniform. ”

Origin: Est. 2005 NYC, USA

Products: Ready- To- Wear Apparel

Social Media Following:

- Instagram: 5.4M followers

- Facebook: 834K followers

- Twitter: 767K followers

Target Market: - Successful individuals in bigger cities who find fulfillment in buying luxury goods.

- Individuals looking for youthful looks that showcase their individual style.

- Ages 20-35

narrative:

the morning after

She is edgy and offbeat.

She is carefree and fun.

She is exciting and risky.

Story: The reader follows the story of the main character “She�.

She represents a woman who wears alexanderwang.

Chapter 1: Groggy and confused she stares at a text message from a stranger.

Chapter 3: Should she text the stranger back? She takes the risk.

Chapter 2: Flashbacks flip through her mind to recall the night before.

she tries

production details

Madison Kadis: Photographer - Shooting - Editing photos Lauren Michel: Producer - Organization & locations - Talent - Props Estela Manotoc: Design Director - Design for lookbook - Design for process book Kendel Ponchok: Styling Direction - Hair & makeup - Styling

Locations: - Kendel’s Bedroom - Mcdonald’s - River Street

Talent: - Kendel Ponchok (Model) - Peyton Heyman (Model) - Kara Whiting (Model) - Madison Kadis (Photographer)

Equipment: - Nikon 7000D camera - Adobe InDesign - Adobe Photoshop

Production Schedule: October 23 Process book Shoot 1 Shoot 2 Photo editing Book design Final editing & printing Submission

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Storyboard:

Shotlist:

Contact sheet:

Contact sheet:

“the morning after� process book Madison Kadis, Lauren Michel, Estela Manotoc, Kendel Ponchok FASM 210 | Prof. Ulrike Kerber 2019