Estefany Almanzar Pascual Graphic Design Portfolio

Print. Web. Branding. Development.

2024 Portfolio

01.

4theRecord Interactive Website Design

BRANDING

Adobe Illustrator

WEB DESIGN Figma

DEVELOPMENT WordPress

EstefanY Almanzar Pascual

4theRecord is a restaurant unlike any other so clearly they also needed to have a Website experience unlike any other. 4theRecord features an About page, a Menu page, and an interactive Reservation page where you can customize every part of your experience.

Tasked with creating a restaurant brand and website I created a bold and personable brand and an equally beautiful and intriguing site that fit the custom voice of the brand. The site went from Sketches to Figma wireframes and Mockups and finally to development with a Wordpress Elementor live site.

Branding Elements Color Palette

Logo

#1C1F33

#BFC0C0

Typography

Brand Voice Unique

Humorous Interactive Bold Fancy Catchy Elegant Fun

#D17A22

HeadingsPlayfair Display Bold Italic Body CopyRaleway Light

Web Design

01.

MOckups

The playfulness of the brand voice was carried throughout the whole site . The site shows the elegance of the brand and the playfulness with its unique interactive elements and classic typography.

EstefanY Almanzar Pascual

01.

Development

A lot had to be changed in the transition from Figma to Wordpress but I managed to keep a lot of the vital parts of the site.

For a No-Code solution it definitely met my expectations, I hope to code it in the future.

Web Design

02.

Real Travel A Travel website Experience

BRANDING

Adobe Illustrator

WEB DESIGN Figma

DEVELOPMENT HTML, CSS

EstefanY Almanzar Pascual

As my first step into coding and web development, I was eager to try to code a rather ambitious design. The travel website ‘Real Travel’ was a highly stylized design with lots of irregular shapes and layouts. The Brand was all about standing out and being an experience so the design had to be like that too. The project went from conception to branding to a mockup and finally a fully coded landing page.

Branding Elements Logo

Color Palette

“Experience the world, Don’t just Visit it.”

Typography Playfair Display Bold Italic Raleway Light

Swoosh design element shown through all of the design.

Web Design

02.

MOckups

A lot of care went into creating the serene and reliable ambiance of the brand while still creating a unique layout. The wave designs all throughout the site made the site stand out as a completely different kind of travel website that fits Real Travel as a completely different kind of travel company. Making sure the site was responsive and a good experience for mobile users was also a critical part of the design.

EstefanY Almanzar Pascual

02.

Coding

A lot of planning and coding went into making every part of the website work.

I had to split everything into super small parts so that I could code all the swooshes. And a lot of inspect element had to be used to debug all kinds of issues that arose from trying to do the footer and header as I envisioned.

Web Design

03.

Quote Posters Multilingual quote posters

PRINT DESIGN

Adobe Illustrator

Emily Dickinson is a poet known and loved by all. Her poems inspire people and even over 130 years after her death they still hold meaning.

Her Poem “Hope is the Thing with the Feathers” in particular is timeless and what many need to hear in times like these.

Tasked with creating a typographic quote poster, I had so many ideas to choose from. Out of the different quotes, song lyrics, and poems that came to me, “Hope is the Thing with the Feathers” was one that stood out the most. Inspired by having to translate the quote for my mother, I expanded the poster into 3 posters into 3 different languages.

EstefanY Almanzar Pascual

Process Color Variations

Bird vectorization

Typefaces used Scrapbooker sans Snug variable Futura

Print Design

03.

Final posters

EstefanY Almanzar Pascual

04.

Journey Forward New England Synod Assembly Graphics

BRANDING

Adobe Illustrator

PRINT DESIGN

Adobe InDesign

Tasked with a different kind of branding project-- branding for an event and not just branding for a company or organization, I worked to create branding and graphic elements to fit both the organization behind the event and the theme of the event itself. The project culminated in a logo design and other designed elements like a presentation screen and stationary elements. The design was for a real client-- the New England Synod.

Branding

Branding Development Process Sketching

Color Palette

#067091

Typography Indie Regular Montserrat Light

EstefanY Almanzar Pascual

Logo

#065B66

#DCE9F3

04.

Logo ITERATIONS

I went through a lot of back and forth to try and perfect this logo. All of them were the same base concept but I still tried a lot of different options and colors and typefaces before I settled on the final.

Branding

04.

Stationary mockups

Stationary mockups of letterhead, folders, envelopes, notebooks etc.

EstefanY Almanzar Pascual

04. other mockups

Presentation screen saver and alternative letterhead design and layout..

Branding

05.

Hibiscus & Dole flat and Trifold Menu Design

BRANDING

Adobe Illustrator

EDITORIAL DESIGN Adobe Indesign

EstefanY Almanzar Pascual

Hibiscus & Dole is a Hawaiian cuisine restaurant created in collaboration between JWU design and culinary majors. Tasked to continue with this brand and design their flat and folded menus using typographic hierarchy and colors of my choosing, I took inspiration from Hawaiian culture for my designs and expanded the branding into a new unique logo and color wave.

Branding Elements Logo

Color Palette

Hisbiscus & Dole Hawaiian Cuisine

floral elements

Typography Bodoni Lora Bold Italic Lora regular

Editorial Design

05.

Final Flat and Trifold Designs

Using the flowers I doodled based on the original logo, I created a layout using the outlines of the flowers to encompass the menu items and chose sophisticated but fun typography to fit the high end cuisine vibe.

EstefanY Almanzar Pascual

06.

Font Posters Type Anatomy Posters

PRINT DESIGN

Adobe Illustrator

Tasked to design Type specimen posters for three different fonts, A serif, a sans-serif, and a display typeface. I created a set of font posters that showcase the individuality of each of the three chosen fonts: Trixie, Raleway and Bickham Script.

Print Design

Choosing Fonts

The main characters shown in the posters for each font.

Immediately Raleway stuck out as the Sans-Serif font that I wanted to make a poster for. It is a super versatile font with multiple weights and one that can double as both a body copy and as a heading. It is also one of my favorite fonts (as seen in how often I use it). Trixie stood out to me because of the juxtaposition of it next to Raleway, they are vastly different fonts with completely different vibes. Bickham script fit right in as a third ‘individual’ in the set. The three fonts bring different things to the table and it was my goal to showcase that in my designs.

EstefanY Almanzar Pascual

06.

Final Posters

Print Design

07.

Stained Glass Stained Glass design explorations

PATTERN DESIGN

Adobe Illustrator

EstefanY Almanzar Pascual

While working to create typographic patterns as a mini assignment in my typography class, I fell down a rabbit hole of pattern design and landed on stained glass design. I was immediately hooked. Getting inspiration from church windows and old stained glass catalogs I decided to try my own hand at creating stained glass window designs.

I turned the result into mockups of what the stained glass windows would look like in reality.

Outlines and Flat art

Initially, the designs were all just outlines but to really delve into the ‘stained’ aspect of the stained glass I colored the designs. This project inspired me to use more color in my designs and to delve into digital coloring more.

Pattern Design

07.

Final colored mockups

EstefanY Almanzar Pascual

08.

Trouvaille Lucky Finds for Inspiration Minizine

BRANDING

Adobe Illustrator

EDITORIAL DESIGN Adobe InDesign

As a creative, I’m no stranger to getting inspiration from random places.

When tasked with creating a ‘minizine’ on any theme or topic, the idea of a creative inspiration magazine came to mind immediately. ‘Trouvaille’, named after the French word for ‘lucky find’, is a collection of art and design inspired by a variety of sources, from historical movements, local architecture, and modern design to everyday sights like cracks on the sidewalk or the pattern of bricks on a wall.

Editorial Design

Masthead Iterations

Final Masthead

Editorial Elements

Color palette The very first step of creating the minizine was the hardest for me. I came up with multiple different Masthead designs before settling on the final version. The final typeface was bouncy and fun and really fit with the concept that Trouvaille was going for.

EstefanY Almanzar Pascual

08.

Cover

Back cover, AD, Creative Page

It took 30 different cover designs for me to finally choose one. The inside pages and back cover were significantly easier for me to come up with. I only made a few changes to those pages and their layouts.

Editorial Design

08.

Article Spread

EstefanY Almanzar Pascual

Interview Spread

09.

Portfolio Review Second Year Portfolio Review Invitation

PRINT DESIGN

Adobe Indesign

A bold cutting mat inspired flyer inviting people to visit the second year portfolio review day presentations. Made in collaboration with my classmate Anna Luetzelschwab, the design features a cutting mat and paper style layout featuring Anna’s unique handlettering and illustrations. Through this design we showcase the essence of the second year portfolio and the design students that the day is all about.

Print Design

My original design

For my original design I really liked the concept I came up with, I thought it was bold and unique. I did think that it was missing something and that it needed more on the right side and some more texture and dimension so it looked less flat.

EstefanY Almanzar Pascual

09.

Collaboration

When it came to choosing the final portfolio review flyer, it was between my design and the design of my classmate Anna, my professor Gail McCarthy decided to have us try and collaborate on the design and have a mix of both worlds. Anna’s beautiful illustratorions and handlettering and my layout and cutting mat idea. The final design ended up as a collaboration between 3 designers as Gail jumped in to revise the design and add things like the “CoED proudly presents” and our graduation dates.

Print Design

Other Projects A collection of smaller projects

PATTERN DESIGN Adobe Illustrator

Typographic Patterns and patterns made from shapes based on the designs of my stained glass windows

EstefanY Almanzar Pascual

A collection of different smaller projects. Includes more stained glass designs, the logo for a perfume company, a quote poster, a perfume company website, a mobile website redesign for a local museum and a currency design for imaginary providence currency.

other Projects

Print. Web. Branding. Development. www.Estefany.design