2017 10 normann copenhagen the runway issue catalogue issuu

New showroom exhibition, The Runway Issue aw17

Collection, Details and Backstage

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collection

We welcome you to ‘The Runway Issue’, our third showroom exhibition, which unfolds as an inspirational staging of our collection inspired by the fashion world’s runway show. A long runway stretches all the way through the showroom ending in an enticing golden cave in the downstairs gallery.

We have set the scene for a show in all its glitz; however, the typical transience of the runway show has dissolved.

The spectacle is paused in a frozen moment of time, allowing the audience to explore and become immersed in the looks and pieces.

An audacious show scenery of sky-high arrangements, oversized buckled up foam blocks and devouring streams of gold, combined with the classicist grandeur of the old cinema hall, provide the frame for an extraordinary experience.

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collection

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chapter 1

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collection

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chapter 1

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chapter 1

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collection

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chapter 1

collection

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chapter 1

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collection

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details

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With an entourage of bouclé and velvet, shine and volume, the winds of autumn have blown into the Normann Copenhagen showroom. The color range du jour is earthy and alluring: Soft fawn and gleaming sapphire yellow blend into warm terracotta and deep cocoa in the show’s medley of artsy compositions, ‘70s glamour and timeless classics.

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chapter 2

details

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chapter 2

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backstage

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backstage

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Peek behind the curtain of the runway show’s effortless glamour, to the aftermath of a frenzied backstage scenery. Behind-the-scenes snapshots offer a glimpse of the magical atmosphere and all its collateral beauty.

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backstage

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Do Do Do Do

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Walk straight Walk the beat Walk slow not not not not

cross legs swing arms pose stop

Be pure Be couture Be real XIV

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chapter 3

backstage

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Frontpage Swell Sofa in Camira Synergy Collective LDS3

Look 19 Form Armchair in Kvadrat Steelcut Trio 2 453

Look 01 Form Armchair Era Lounge Chair Low

Look 20 Rope Sofa in JAB City Velvet Vol.2 CA 7832/024

Look 02 Daily Fiction - Pencil Sharpener

Look 21 Obi Mug

Look 03 Part Cutting Boards Slice Table Slice Bench

Look 22 Rope Sofa in Gabriel Fame 60005, Gabriel Breeze Fusion 4104 & Imatex Bolgheri LTA24

Look 04 Form Table Form Chair

Look 23 Form Chair Stacking in Gabriel Fame 61044

Look 05 Form Table

Look 24 Form Armchair in Dedar Manifesto Futurista col. 001 Cuivre

Look 06 Case Table Box Table Tablo Table Ding Table Stay Table Terra Table Grow Table Look 07 Showroom overview Look 08 Little Bird 10 cm Look 09 Brilliant Box Small Look 10 Flip Mirror My Chair My Table Look 11 Ikono Lamp Small Look 12 Amp Lamp Small Look 13 Era Lounge Chair Swivel Look 14 Showroom staircase Look 15 My Chair Look 16 Amp Chandelier Large Look 17 Circus Pouf Small Look 18 Form Armchair in Dedar Manifesto Futurista col. 001 Cuivre

Look 25 Swell Sofa in Camira Synergy Collective LDS39 Look 26 Form Stacking in Gabriel Fame 61044 Look 27 Era Footstool Walnut in Imatex Giulia 15/341/A col: 200 Look 28 Era Lounge Chair Low Walnut in Kvadrat Remix 2 252 Era Footstool Walnut in Imatex Giulia 15/341/A col: 200 Look 29 Krenit Dish Ø16 Daily Fiction - Felt Pen Daily Fiction - Paper Pad Large Look 30 Era Sofa in Camira Synergy Work LDS73

Exhibition Concept Britt Bonnesen Sabine Larsen Sophie Nilsson Hans Hornemann Graphics Sabine Larsen Julie Ellegaard Michella Laura Madsen Styling Sabine Larsen Sophie Nilsson Julie Ellegaard Michella Laura Madsen Live Performance Sherpa DJ Maria Barfod Culinary Concept Sweet Sneak Studio Photographer Jeppe Sørensen Anders Ingvartsen Anne Marie Jørgensen Special thanks to Camira Imatex Egetæpper Share your runway experience @normanncph #normanncopenhagen #aw17runwayissue Normann Copenhagen Østerbrogade 70 2100 Copenhagen, Denmark Headquarters: +45 35 55 44 59 Showroom: +45 35 27 05 40 normann@normann-copenhagen.com normann-copenhagen.com

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