ESSIA ZARROUK
Portfolio
Marketing and communication specialist
About me
I am a dedicated digital marketer and social media specialist with 3 years of proven experience in crafting impactful social media strategies, conducting in-depth market research, and executing data-driven digital marketing campaigns. My expertise lies in leveraging trends and analytics to enhance brand visibility and drive measurable results.
SK
EDUCATION
Skill & Expertise
Education
Alshomoukh
International School
High School
2015-2019
In high school, I pursued the British curriculum and excelled in multiple university-level diplomas, including Physics, Mathematics, Art, Economics, and Business Studies.
Erasmus University
Rotterdam
Bachelor
international media and communication
I am a creative and analytical individual with a strong passion for business and marketing. My bachelor’s program seamlessly combined these two fields, equipping me with the knowledge and skills to excel in this dynamic industry. I also have a knack for strategic thinking and enjoy piecing together the missing parts to create cohesive and impactful solutions.
2019-2022
Work Experience
Throughout my enriching 3 years of experience, I have not only thrived in professional environments but also honed a diverse set of skills, including marketing research, content creation, campaign leadership, and social media marketing.
PERSONAL
SK
EDUCATION
1 YEAR + Account executive
EMG
Market and competitor research
Messaging development
Account management
Event planning and coordination
Social media strategy and planning
Google Ads campaign management
Public and media relations
Pitching and interview pitching
Media training
2023-2024
PERSONAL PROFILE
SK
& EXPERTISE
EDUCATION
WORK EXPERIENCE
United States of America
South-Africa
The Netherlands
PERSONAL PROF LE
SKILL & EXPERT SE
EDUCATION
WORK EXPER ENCE
ChatLicense
7 months Social media specialist and editor
Collaborating with the founders to develop and promote an educational app. Managing social media to boost engagement and visibility.
Organizing and facilitating drama productions. Conducting market research to refine strategies. Writing informative and engaging blog content.
Creating captivating app content tailored to young users.
Work samples
Social media conceptualization, strategy and content creation
Work samples
Blogs : Research and copywriting
Media production
Work samples
Developed a series of explainer videos aimed at educating kids and teens about navigating the online world, covering topics such as cyberbullying, phishing, social media authenticity, and other relevant issues.
Work samples
App Testing and market research with school, kids and parents
Managing social media platforms.
Creating engaging and impactful content.
Building and fostering B2B collaborations.
Executing email marketing campaigns.
Overseeing website management and updates.
Handling copywriting and brand messaging.
Managing and maintaining brand identity.
Conducting market research to inform strategies.
2022-2023
Work samples Website blogs
Work samples Tiktok
Work samples LinkedIn
PERSONAL PROFILE
SK
EDUCATION
WORK EXPERIENCE
Branding and communication Joolz
7 months
Managing events and overseeing branding. Handling social media management and community engagement. Coordinating and styling photoshoots. Managing translations and ensuring messaging consistency. Conducting market research to inform strategy. Contributing to strategic planning and brand development.
PERSONAL PROFILE
SK LL & EXPERTISE
EDUCATION
WORK EXPERIENCE
Social Media Intern World's fair trade organization
Managing email communications.
Maintaining and organizing content schedules.
Creating engaging and impactful content.
Conducting research to support marketing efforts.
Assisting in campaign planning, execution, and strategy development.
Contributing to the creation and refinement of marketing strategies.
7 months
Marketing Committee
Vegan Student Association
Managing social media platforms and content. Developing and executing marketing strategies. Engaging with the community to build strong relationships. Coordinating events and overseeing logistics. Crafting and managing email communications. Producing and planning content calendars. Contributing to strategic planning and campaign development.
2019-2020
5 months
freelance samples
Samples of my personal projects
snippets from videos and photoshoots
Samples from
my
personal project 'Shabab,' meaning youth in Arabic.
I conceptualized a unique project called "Youth," ingeniously incorporating Arabic culture into the branding of specific products. Through this innovative endeavor, I artfully blended my photography and graphic design skills to create a captivating and culturally immersive experience. The "Youth" concept served as a platform to experiment creatively, allowing me to showcase the rich heritage of Arabic culture while infusing it with modern aesthetics. The outcome was an engaging fusion of tradition and innovation, adding a distinct and appealing dimension to the products' branding.