Essential Media Partners Media Kit

essentialmedia partners

M O R E T H A N YO U R AV E R AG E P R I N T G U I D E P R I N T 路 S O C I A L 路 D I G I TA L 路 M O B I L E

defined TIMELY, RELEVANT, & INTERACTIVE MEDIA Reaching Your Customers Right NOW Reach the Washington DC visitor market and beyond. The NOW publications are designed to reach today’s consumer. The NOW Guide, NOW Map, and NOW Places are all supported by online digital guides, mobile guides, e-newsletters, mobile SMS text programs, and social media platforms including Facebook, Twitter, and YouTube—all working together helping your business reach capital area consumers through more media vehicles than ever before.

NOW’s extensive distribution channels not only reach business travelers and visitors, but also target political officials, government employees and diplomats who are temporarily residing in the capital area on assignment and locals eager to explore more of their community.

Change = OPPORTUNITY Reach your customers in ways you thought were previously impossible for most local businesses. Our strategic media approach bridges the gap between tried-and-true print publications and state of the art social, online, and mobile media platforms.

V I S I T O R S G U I D E

Winter 2011-12

first Annual

FOODIE

ISSUE!

Abe LincoLn’s fAvorite food wAs fricAsseed chicken.

Happening NOW: dining | Attractions | nightlife | Maps the Ultimate Insider ’s Guide to the capital region

essentialmedia partners

866.698.1108 | sales@essentialmediapartners.com

NOWGUIDES.COM

WHAT DO YOU GET

V I S I T O R S G U I D E

Winter 2011-12

first Annual

FOODIE

ISSUE!

WHEN YOU ADVERTISE WITH NOW?

Abe LincoLn’s fAvorite food wAs fricAsseed chicken.

Happening NOW: dining | Attractions | nightlife | Maps the Ultimate Insider ’s Guide to the capital region

More than just a cleverly placed ad!

ADDITIONAL VALUE You can reach 250K+ potential customers at locally sponsored events, such as the Washington, DC International Wine & Food Festival, Taste of DC, and Georgetown BID events. NOW Guides are distributed to consumers who attend these events targeting the local audience as well as the visitor pool.

NETWORKING EVENTS Reach thousands of meeting planners and hotel concierges (who can generate new customers for your business) by attending our monthly networking events. You are also presented with the opportunity to host an event in your restaurant/location and showcase your facility.

MONTHLY NEWSLETTER You will reach 20,000+ subscribers monthly in our NOW Newsletter strategically targeted to the customers that matter most to you. You will also be included in our online digital guide and provided with a link that you can forward to future customers.

essentialmedia partners

866.698.1108 | sales@essentialmediapartners.com

The only Visitors Guide in Washington that puts YOU on the cover...

V I S I TO R S

G U I D E

Fall 2012

V I S I T O R S G U I D E

Winter 2011-12

V I S I T O R S G U I D E

Winter 2011-12

First Annual

FOODIE

ISSUE!

First Annual

FOODIE

ISSUE!

REVIVING 5,000 YEARS OF CIVILIZATION ALL-NEW SHOW WITH LIVE ORCHESTRA

S m i t h S o n i a n ’ S F r e e r | Sac k l e r

celebrates Japan Spring M o u n t

MARCH 21 - APRIL 1 THE KENNEDY CENTER OPERA HOUSE

Tickets: (202) 467-4600 | www.kennedy-center.org

E s t at e,

M u s eu m

&

Gard en s

www.ShenYun2012.com

Happening NOW: Dining | Attractions | Nightlife | Maps The Ultimate Insider ’s Guide to the Capital Region

Ve r n o n

The Ultimate Insider ’s Guide to the Capital Region

Happening NOW: Dining | Attractions | Nightlife | Maps

The Ultimate Insider ’s Guide to the Capital Region

The Ultimate Insider ’s Guide to the Capital Region

Su

The Ultimate Insider ’s Guide to the Capital Region

The Ultimate Insider ’s Guide to the Capital Region

NOWGUIDES.COM

Feature your upcoming event or exhibition with a Custom NOW Guide or NOW Map cover. Design your own graphic or allow our artist to create something specifically for YOU. NOW is the only publication in the DC area that puts you, the heart of Washington’s business district, on our front cover.

Allow visitors and locals instant access to your business with a custom Front Cover!

essentialmedia essentialmedia 866.698.1108 | sales@essentialmediapartners.com ppaar rt tn n ee r sr s

The Ultimate Insider ’s Guide to the Capital Region

DON’T FORGET ABOUT THE NOW MAP! Hop on the Trolley this Spring!

NOWGUIDES.COM

NOWGUIDES.COM

OpENS AUG. 2, 2013

Flip Schulke Archive

The Ultimate Insider ’s Guide to the Capital Region

p for the ra it u ce

MAKE SOME An American Classic Serving Breakfast, Lunch & Dinner Bethesda • Georgetown • Downtown DC DailyGrill.com

NOWGUIDES.COM

STUDENTS AND THE CIVIL RIGHTS MOVEMENT

NOWGUIDES.COM

Digital Media, Advertising Sales, and Custom Publications

S m i t h S o n i a n ’ S F r e e r | Sac k l e r

celebrates Japan Spring

The Ultimate Insider ’s Guide to the Capital Region

NOWGUIDES.COM

NOW GUIDE

NOW MAP

NOW PLACES

The NOW Guide provides business travelers, tourists and local residents with timely information on the best dining, happenings and other activities in the Washington, DC area. Mobile and social channels extend reader’s experiences beyond the page via the NOW DC digital guide.

The NOW Map was designed with input from some of Washington, DC’s top concierges. Our accordion design make it both compact and easy to use. In addition to being the most accurate pocket traveler, the NOW Map is the most interactive. Interior QR codes and SMS short codes link and lead users to the greatest shops, restaurants, and attractions in the area.

Increase your bottom line by showcasing your place as the ideal venue for group dining, private parties, meetings, weddings and other special events.

Connect with thousands of area meeting planners, wedding planners and special event planners in the Washington, DC area.

Tri-Annually 1,00,000 Annual Readership

Annually 7,500 Circulation

Bi-Annually 1,000,000 Annual Readership

Distribution 143 Washington Area Hotels, White House Gifts, Visitor Centers, BWI/Dulles Airports, NIH, Union Station, The Ronald Reagan Building, the House of Representatives, &Pentagon City Mall.

Consumer Visitors, Families, Business Travelers, International Travelers, All DC Visitors!

Distribution 143 Washington Area Hotels, White House Gifts, The Pentagon, The Washington Convention Center, NIH, Union Station, The Ronald Reagan Building, the House of Representatives, & Pentagon City Mall.

Consumer Any DC visitor who plans on walking, strolling or rolling about the city.

Distribution Embassies, Senate & Congressional Offices, Corporate Concierges, Meeting & Event Planners, 100+ Upscale Bridal Boutiques & Jewellers, Area Bridal Shows, & Social Media Channels.

Consumer Corporate Event Planners, Brides-to-Be, Wedding Planners, Event Production Companies, Convention Groups.

GEORGETOWN GUIDE SMITHSONIAN.COM

Annually 200,000 Annual Readership

GoSmithsonian.com is the digital, predestination planning guide to the Smithsonian Institution and Washington, DC. Strategically align your business with one of the world’s most renowned and wellrespected museum and research institutions.

Taking space in the Official Guide to Georgetown differentiates your business from the rest of D.C. You are placed in a guide solely dedicated to the beautiful and historic community of Georgetown.

Advertising in this exclusive guide places your restaurant, retail, or attraction in the potential hands of more than 17.28 million annual visitors.

5,000,000 visitors a month

Distribution Online. Direct link through www.si.edu, the Smithsonian Institution’s main online property attracting more than 5 million monthly visitors.

Consumer Predestination affluent, educated and inquisitive visitors.

essentialmedia partners

Distribution Georgetown Area Restaurants/ Businesses, D.C. Area Hotels, the Old Stone House, & the Georgetown Visitor Center.

Consumer Affluent Shoppers, Diners and Nightlife Seekers.

866.698.1108 | sales@essentialmediapartners.com

Guide

1,000,000 Annual Readership

Market your business through the NOW Guide and reach Washington, DC visitors predestination and when they arrive.

Get in their hands through our printed guide or in their mobile device on the go through our digital guide.

The Official NOW DC Guide provides business travelers, tourists and local residents timely information on the best dining, happenings and other-see-and-do activities in the Washington, DC area. Mobile and social channels extend reader’s experiences beyond the page via the NOW Guide online.

Printed: Tri-Annually Targeted Consumer: Conventioneers, International Visitors, Business Professionals, Families, Adventurers & More.

Distribution:

Annual Visitor Snapshot • 20 Million+ Visitors Per Year • Everyday, $4.2 Million dollars is spent on Food & Beverage • $1.8 million dollars per day on shopping • 26 thousand visitors stay in DC area hotels every night of the week • 64% stay for 3 nights or more • Visitors spend $210/night on accommodations • 58% have an average HH income of 100K+ • More than 1 million attendees come to DC for conventions and events each year • More than 800 conventions, tradeshows, and meetings hosted in DC annually

Publication Dates Issue

Close

Covering Months

Volume I

December

February - May

Volume II

May

June - September

Volume III

September

October - January

• 143 Washington Area Hotels, including Arlington, Alexandria, and Maryland • Embassies, Dignitaries, US House of Rep’s, DC Chamber of Commerce, Senate and Congressional Offices • The Washington Convention Center, welcome kits for convention attendees, Union Station, Pentagon City Mall • The Pentagon, NIH, The Ronald

Reagan Building, White House Gifts, American River Taxi • Dulles, BWI, & Reagan Airport welcome centers • Classic Concierge, distributing in residential move-in welcome packets; commercial front offices and more • 50,000 annual unique predestination readers of the NOW Digital eGuide • Locally Sponsored Events

Marketing Rates (price per month) Space

1 issue/ 4 months

Photo Listing

$300/month $275/month $200/month

1/4 Page

$800”

$750”

$500”

1/2 Page (horizontal)

$1,250”

$1,150”

$800”

Full Page

$2,050”

$1,850”

$1,300”

Dining Guide (1/4)

$725”

$650”

$450”

Premium Dining Guide

$950”

$850”

$600”

Dining Guide Cover**

$2,900”

-

-

Cover 2 or 3

$2,400”

$1,950”

$1,500

Back Cover

$2,560

$2,200”

$1,650”

Front Cover* (1 mo.)

$3,750

-

-

3 issues/ 12 months

Dining

Special Positions

*INCLUDES COVER STORY *INCLUDES 1/4 DINING GUIDE AD FOR 1 ISSUE*

essentialmedia partners

2 issues/ 8 months

866.698.1108 | sales@essentialmediapartners.com

Map

1,000,000 Annual Readership

The NOW Map was designed with the input from some of Washington, DC’s top concierges. Our accordian design makes it both compact and easy to use. In addition to being the most accurate pocket traveler, the NOW Map is the most interactive. Interior QR codes and SMS short codes link and lead users to the greatest shops, restaurants, and attractions in the area.

Printed: Semi-Annually Targeted Consumer: Any DC visitor who plans on walking, strolling or rolling about the city.

Distribution: • 143 Washington Area Hotels, convention attendees, Union including Arlington, Alexandria, Station, Pentagon City Mall and Maryland • The Pentagon, NIH, The Ronald • Embassies, Dignitaries, US Reagan Building, White House House of Rep’s, DC Chamber Gifts, American River Taxi of Commerce, Senate and • Dulles, BWI, & Reagan Airport Congressional Offices welcome centers • The Washington Convention • Locally Sponsored Events Center, welcome kits for

NOWGUIDES.COM

Annual Visitor Snapshot • 20 Million+ Visitors Per Year • Everyday $4.2 Million dollars is spent on Food & Beverage • $1.8 million dollars per day on shopping • 26 thousand visitors stay in DC area hotels every night of the week • 64% stay for 3 nights or more • Visitors spend $210/night on accommodations • 58% have an average HH income of 100K+

Close

Covering Months

Spring-Summer March

April-September

Fall-Winter

October-March

Sept.

essentialmedia partners

Size

Space

6x

12x

1.2”W x 1.2”H (Photo)

Local Spotlight (30 words copy)

$300

$250

3.65”W x 2.81”H

Standard Display

$700

$500

3.65”W x 5.62”H

Premium Display

$1,300 $1,000

3.65”W x 8.43”H

Back Cover

$1,600 $1,275

3.65”W x 8.43”H

Front Cover

Special Positions

Publication Dates Issue

Marketing Rates (price per month)

* ADD 15% TO RATE FOR RESERVED PREMIERE PLACEMENT IN MAP. * ALL ADS INCLUDE A MAP ICON AND REFERENCE POINT.

866.698.1108 | sales@essentialmediapartners.com

$3,750

Places

20,000 Annual Readership

SHOWCASE YOUR PLACE

DURING THE 2016/2017 ELECTION YEAR & INAUGURATION! Market your property as the premiere destination for political events & parties this year and weddings, functions, corporate and private events when you take space in NOW PLACES. Increase your bottom line by showcasing your place as the ideal venue for group dining, private parties, meetings, weddings and other special events. Tap into this market now!

Connect with thousands of area meeting planners, wedding planners and special event planners in the Washington, DC area by taking space in NOW Places.

Printed: Annually Targeted Consumer: Politicos, Corporate Event Planners, Brides-to-Be, Wedding Planners, Event Production Companies, and Convention Groups Distribution: • Embassies, Dignitaries, Senate and Congressional Offices • Corporate Concierges • Local Meeting & Event Planners (Meeting Professionals Int’l, Potomac Chapter; Nat’l Assn. of Catering Executives Members; Assn. of Meeting Professionals; Int’l Special Events Society; Int’l Assn.

Annual Event Snapshot • An average DC wedding costs $42,000 • DC held 5,900 weddings last year • Every night, 2,500 hundred hotel rooms are filled by convention attendees • The average room rate was $210/night • Everyday $4.2 Million dollars is spent on food and beverage alone

essentialmedia partners

of Exhibitions & Events-DC Chapter; Hospitality Sales & Marketing Assn. Int’lWashington DC Chapter) • Area Upscale Bridal Boutiques • Bridal Shows • Digital Distribution on Related Area Websites • Bridal Botiques, Forists, Jewelers • Locally Sponsored Events

Publication Dates Issue

Close

2016-2017 NOW Places November 2015

Covering Months December 2015 January 2017

Marketing Rates Space

Annual Rate

Full Page (Display or Formatted)

$3,900

1/2 Page (Display or Formatted)

$2,400

1/4 Page (Display or Formatted)

$1,400

Photo Listing

$900

Standard Listing

$750

866.698.1108 | sales@essentialmediapartners.com

The Georgetown BID’s

Official Georgetown Visitors Guide 250,000 Annual Readership

Market your business as a member of an exclusive community to maximize your exposure to Washington, DC’s 17.28 million visitors annually. Take your share of the 7.4 million dollars in daily visitor spending.

Taking space in The Official Map and Pocket Guide to Georgetown differentiates your business from the rest of DC. You are placed in a guide solely dedicated to the beautiful and historic community of Georgetown. Advertising in the Official Map and Guide places your restaurant, shop or attraction in the potential hands of more than a quartermillion annual visitors.

Printed: Annually Targeted Consumer: Affluent shoppers, diners and nightlife seekers.

Distribution: • Georgetown area restaurants, shops and more.

• Washington, DC area hotels.

• DC Convention Center • DC Chamber of Commerce • Pentagon

Annual Visitor Snapshot • 20 Million+ Visitors Per Year • Everyday $1.8 million dollars is spent on shopping • Everyday $4.2 Million is spent onFood and Beverage alone

• DC Circulator • Georgetown Events • The Old Stone House • The Georgetown Visitor Center

Official Publication Dates Issue

Covering Months

2016-2017 Official Georgetown Guide

July-July

Official Marketing Rates

• 64% stay for 3 nights or more

Space

Annual Rate

• Visitors spend $210/night on accommodations

Back Cover

$5,700

• 58% have an average HH income of 100K+

Inside Front Cover

$4,900

• Over 450 Shops, Restaurants, and Salons

Full Page Display or Formatted

$3,900

1/2 Page Formatted

$2,200

1/4 Page Formatted

$1,200

within .25 square miles • Over $9.4 million in hotel sales

essentialmedia partners

866.698.1108 | sales@essentialmediapartners.com

E STESTIMONIALS TIMONIAL Halimah Dark Concierge St. Gregory Hotel

Clay Concierge Donovan House

Louise Front Desk Manager Residence INN Marriott

Gzim General Manager GW University Inn

Rosemarie Nemith President Armed Forces Hostess Association

Kimberley Reid Concierge W Washington D.C.

Baris Bilek Concierge The Ritz-Carlton, Tysons Corner

Azi Miri Head Concierge The Mayflower Hotel

essentialmedia partners

“We have noticed our guests love the NOW Map because of the imagery as well as the larger print.”

“Guests at the Donovan House with smartphones are VERY pleased with NOW guides because of their technology based features!”

“The NOW Guides and NOW Maps are a GREAT feature for our hotel; they are utilized by our guests for site-seeing, the size is most convenient.”

“Our guests at George Washington University prefer the NOW Map over other maps.”

“The NOW Guide goes out in our monthly mailings and everybody loves them!”

“Love the QR reader function! The guests love the portability and functionality of the NOW Guide which adds to the guest experience. This is our go to resource for guests.”

“I just received 2 boxes of the NOW DC Guides. Thank you so much. These are the best guides available for DC so far. Our guests are going to love them.”

“Guests of Mayflower Hotel love the NOW Map, it is extremely helpful to me and my guests. I am so happy for this. Please continue the NOW deliveries for us.”

866.698.1108 | sales@essentialmediapartners.com

Find NOW Here!

Distribution POINTS OF INTEREST

Downtown Washington Hostel

Melrose

Crowne Plaza Alexandria

Andrews Air Force Base

Duo Housing

Monticello

Crowne Plaza Crystal City

Air Force Memorial

Embassy Circle Guest House

Morrison Clark Inn

Days Inn Arlington

BWI Welcome Center

Embassy Inn

Normandy Inn

Days Inn Pentagon

Classic Concierge

Embassy Suites Dupont

Omni Shoreham

Doubletree

DC Chamber of Commerce

Embassy Suites Convention Center One Washington Circle

Dulles Marriott

Dulles Airport Welcome Ctr

Fairfax Embassy Row

Park Hyatt

Econo Lodge Metro

Honest Abe’s Souvenirs

Fairfield Inn

Phoenix Park

Embassy Suites Alexandria

I-95 Welcome Ctr Savage, MD

Fairmont

Quincy Hotel

Embassy Suites Chevy Chase

Pentagon Armed Forces Hostess Four Seasons Committee G.W. University Inn

Renaissance Hotel

Embassy Suites Crystal City

Renaissance Hotel—Dupont

Gaylord Resort

Pentagon City Mall

Georgetown Conference Center

Reniassance Mayflower

Hampton Inn Alexandria

Ronald Reagan Building

Georgetown Inn

Residence Inn Dupont

Ronald Reagan National Airport

Hampton Inn Crystal City

Georgetown Suites

Residence Inn US Capitol

Union Station

Grand Hyatt

Residence Inn Vermont

Hampton Inn National Harbor

US House of Representatives

Hampton Inn

Ritz Carlton

Washington Convention Center

Hay Adams

Ritz Carlton Georgetown

White House Visitor Center

Henley Park Hotel

River Inn

White House Gifts

Hilton Garden Inn Downtown

Savoy Suites

Hilton Garden Inn US Capitol

Sheraton Four Points

WASHINGTON DC

Holiday Inn Capitol

St. Gregory

Adams Inn

Holiday Inn Central

St. Regis

AKA White House

Holiday Inn Express

State Plaza Hotel

Avenue Suites

Holiday Inn Georgetown

Swan House

Beacon Hotel

Homewood Suites

Tabard Inn

Best Western New Hampshire

Hostelling International

The Dupont Circle Hotel

Baron Hotel

Hotel Embassy Row

The Eldon

Capitol City Hostel

Hotel George

The Jefferson

Capitol Hill Suites

Hotel Harrington

The W Hotel

Capitol Hilton

Hotel Helix

Topaz Hotel

Capitol Skyline Hotel

Hotel Latham

Uptown Inn

Carlyle Suites Hotel

Hotel Lombardy

Washington Court

Channel Inn

Hotel Madera

Washington Hilton

Churchill

Hotel Monaco

Washington Marriott

Comfort Inn

Hotel Palomar

Washington Plaza

Pentagon City Mall

Comfort Suites

Hotel Rouge

Westin City Center

Renaissance Arln. Cap. View

Courtyard Rhode Island

Hotel Sofitel

Westin Georgetown

Residence Inn Arln. Courthouse

Courtyard Dupont

Hyatt Place K Street

Willard Inter-Continental

Residence Inn Arlington

Courtyard Convention Center

Hyatt Place NY Ave.

Windsor Inn

Residence Inn Crystal City

Courtyard Navy Yard

Hyatt Regency

Windsor Park

Residence Inn National Harbor

Courtyard US Capitol

Inn at Dupont

Crowne Plaza

JW Marriott

VIRGINIA/MARYLAND

Ritz Carlton Pentagon City

Days Inn Uptown

Liaison

Alexandria Visitor Center

Sheraton National

DC Guest House

L’Enfant Plaza Hotel

Best Western Iwo Jima

Sheraton Suites

District Hotel

Madison

Comfort Inn Alexandria

Westin Alexandria

Donovan House

Mandarin Oriental

Courtyard Alexandria

Westin Arlington

Doubletree New Hampshire

Marriott Metro Center

Courtyard Rosslyn

Westin National Harbor

Doubletree Rhode Island

Marriott Wardman Park

Courtyard Vienna

Wyndham National Harbor

Hilton Arlington Hilton Garden Inn Arln. Shirlington Hilton Garden Inn Courthouse Hilton Mark Center Hilton Old Town Holiday Inn Ballston Holiday Inn Crystal City Holiday Inn Key Bridge Homewood Suites Hotel Palomar Hyatt Crystal City Hyatt Arlington Le Meridien—Arlington Lorien Hotel & Spa Marriott Crystal City Marriott Crystal Gateway Marriott Key Bridge Monaco

Residence Inn Old Town

*Distribution Exclusivity with Classic Concierge, and various office/condo buildings around the DC area

essentialmedia partners

Hilton Crystal City

866.698.1108 | sales@essentialmediapartners.com