Role Of Media Essay

From the start of the United States of America, politics has always been heavily influenced by journalism and the press. These two factors continue to grow with times and evolve with different and new political ideologies. Today, modern media has a large effect on government and the outward appearance a country gives to others through its leaders and public decisions. Mass media, or the technology that is intended to reach a mass audience, serves as a primary source of communication between a countries' government officials and its people (STUDY). The role of media, the bias it brings, and its use with politicians' themselves all are key in fully understanding how politics work. These characteristics are found especially in, but not limited to, the election of 2016.

Media is defined as "an intervening agency, means, or instrument" (DICTIONARY). Within the United States Constitution, the first amendment speaks about a few different topics, including the freedom of speech and freedom of press. "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances" (CONSTITUTION). Freedom of speech is the liberty to speak openly without government restraint, and freedom of the press protects the rights of those who obtain and publish information or opinions without the fear of

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Essay Responsibilities of the Media

1) The primary role of media delivering the news to the public is to gather and report news that is true, fair, honest, accurate, non–biased and non–critical. The news keeps us informed about what is going on in and around the world, investigating stories and delivering information to a large and diverse audience. The media channels news through television, radio, newspapers, internet, and other products that reach people, groups, and societies. Not only does the news play an investigative role or cover entertainment, but spends time in sustaining democracy, by covering stories in volatile countries so that readers stay informed of current situations.

2) The significance of immediate news...show more content...

Not all news reports have a positive story, but finding some positive note, in any given situation is a step in the right direction.

4) The importance of ethical and legal consideration in the online world has become paramount in the day to day use of the internet. There are times when the news media is biased and fails to reflect the truth. However, news reporting has a social responsibility to report actual facts that tell the truth at all times in every story. All too often intentional deception, privacy invasion, and conflicts of interest persist in the United States. There are a number of laws to protect individuals on the internet, "The Electronic Communications Privacy Act of 1986. SPJ code of ethics. Individuals also have the first Amendment Rights.

5) The importance of ethical and legal compliance in online interactions is set up in several

stages to identify with key issues. The private lives of individual's conflicts of interest, the First Amendment protecting the freedom of speech is just some of the laws that have been put in to place. There are also copy right laws that prohibit the sharing of products such as music on line. It can be used with permission or "Fair Use" such as teaching purposes.

Public Relations Society of America PRSA have revised their code of ethics which includes, Advocacy, Honesty, Expertise,

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Media's Role in the Globalization Process

Essay: "The role of media in globalization process" If we talk about the role of media in globalization process we should firstly say that what the media is. The media is media technologies that are intended to reach a large audience by mass communication. Today the media play a key role in enhancing globalization. And the media also play important role in facilitating culture exchange flows of information between countries. The media spreads through international news broadcasts, new technologies, television programming, film and music. There are a lot of broadcasts of media. Foe example: We can say about internet, TV, radio, newspapers, books, billboards and etc. The media connects the world to a network of information easily accessible for all of us. In this discussion arises a question: Which role has media in globalization process? I think the role of media in globalization process is very important. And my point of view is that the media is a part of the globalization process, it is like "pen" of the globalization process, because media shares everything that the globalization process dictates. The important role in globalization process has Internet, which connects all the countries around the world. Internet is called "world wide web". So if we say about the globalization process we should remind that the developed countries globalize enough. However, there are some countries which do not globalize enough. For example, states of 3rd world, hungry states and others.

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Essay on Role of Media in Political Campaigns

This paper discusses the role of the media in political campaigns.

The purpose of campaigns To understand the role of election campaigns towards the end result it is necessary to understand that two ideas exist. It is believed that the voters decide for their candidate before the campaigning starts, while the others believe that it through active campaigning that voters reach their decision. The purpose of political campaigns is to do one of three things to affect the voter: motivate, reinforce and convert. It is also important to understand that a political campaign is not a single event but rather a series of events that shape the voter's perception of the candidates.

The shaping of this perception is a direct result of how the...show more content...

The result is the American public has a front row seat to political debates, campaign advertising and negative candidate advertising from their opponent's campaign. The most recent venue for the media is the Internet. Upon the creation on the World Wide Web the internet has done a great deal in raising public awareness of politics in the United States. Many experts have agreed that the internet has revolutionized American journalism. As a result of the internet, reporters and the public now enjoy unprecedented access to government activity, public and private libraries, archives of publications and newspapers. The internet is fairly new in the political campaign process. The following quotes were eye opening on the importance of the internet in a candidate's campaign from getting their message out to fundraising. In particular, Cole notes a trend of the increasing importance of the Internet as a primary source of political information. Based on conservative estimates, Internet use for obtaining political information may have tripled since 2000, now nearing an estimated 60 percent of Internet users. According to Cole, the evolving changes that combine open access, low–cost technology, and a growing base of users who seek political information and involvement have created vast potential for virtual politics that is reshaping the nature

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Media and Its Responsibilities Essay

Mass Media: A platform to give strength to the weak or a loaded gun in the hands of humanity?

"The media's the most powerful entity on earth...because they control the minds of the masses" (Malcom X, 2012). Media has responsibilities and these responsibilities need to be clarified and upheld by society. Unfortunately, media today does not abide by moral standards, which in turn sends mixed messages to our society. Often times these messages are demoralizing, desensitizing, and false. Young people and adults alike are trying to navigate through their lives and through the world with a broken compass. The role media plays in issues such as self–worth, bullying, and suicide need to be addressed and revised. I will discuss media and...show more content...

The people of today and the generations of tomorrow will all benefit by this change and live by higher morals and standards. Going social with content gives it a better chance of being seen, but a more collective approach to understanding people and coming to a realization of what true virtues really are as well as reestablishing the core of moral virtues before blasting toxic content greatly raises the chances that society will actually care. Truly virtuous peoples have proper motives. With this in mind, people are truly driven by their inner virtues; their heart, their desire, their belief, their determination, their decision, their vision, and their dream. Unfortunately, statistics and media alike do not take these crucial, solid, and powerful inner virtues into consideration. Media needs to focus more on the inside and less about the outside, hence, proper motives. One branch of media that pops in mind when I think of proper motives is The Biggest Loser. This is media and virtues at its best.

This show brings lies to the front light and holds people accountable, something that media does only part of the time and in a narrated voice. The contestants on The Biggest Loser are put together from all different places and back grounds. One factor that the contestants all share is coming to know the show and its raw positive results, with the help from mass media. This brings hope to the table. This brings the hope that a virtuous person can indeed

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Ever since the 17th century, the newspaper has been produced and blown out of proportion, known as mass media. George A. Krimsky shines his own opinion in his essay, "The Role of the Media in a Democracy." Krimsky provides many examples, reasoning, and rhetoric devices to expand his argument even more, his argument being that; the press should send out straight facts, let people interpret them, and allow the free press to hold the government accountable. Throughout Kimsky's argument, he provides an abundance of evidence to support his claim, a large one being examples and historical context. In the beginning of the essay I found that he brought up historical figures a lot, 'Thomas Jefferson felt so strongly about the principle of free expression

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The Importance Of Media In The Media

Media is everywhere around the world, it surrounds us even when sometimes we don't even notice it. It can appear from newspapers to news, or as well physically and throughout electronic devices such as cell phones. We consider it as a tool to make time fly ahead or to spectate what is going on with other people's lives. However, we may encounter certain factors that may not appeal to us. We may see postings or news about tragic events that happen around the world and surprisingly, sometimes we don't even bother to care, due to the fact that it wasn't us in that situation. There are a great number of aspects to be resolved for this world to be free from issues, but a question that comes to mind is, "What if it never...show more content...

An example that can relate to this song is when 9/11 happened, due to terrorists. An unexpected tragic event that no one thought would happen that took many lives from loved ones to close ones.

In addition, Billie Joe Armstrong's pathos has an outstanding true meaning based from the lyrics, "A new day dawning, comes without warning...". One can interpret based on this factor that every day is a new opportunity for something tragic to happen. This here is the message that Billie Joe Armstrong is trying to convey to us all. He wants us to realize that all though we live happy at times, there is always something dark waiting to approach at any time with unpredictable outcome. A second example based on this observation can be the terror attack that happened recently on Friday when a bombing occurred in a London train underground that injured 30 passengers on board. And furthermore, a second man was arrested a couple days later due to the fact that he too was also affiliated with the incident as well according to officers. In addition to the topic, Billie Joe Armstrong states about love and peace and how it's impossible for such thing like that to occur," What good is love and peace on earth? When it's exclusive?", as if he were trying to say that it would have to take a miracle for the world to resolve from this. Many people have experienced moments when others are made fun of or times when people fight for various reasons such as an argument.

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The Role of Media in the Society Essay

The Role of Media in the Society Media has always played a huge role in our society. For a long time media was one of the methods of controlling people and leisure. In ancient times when there was no newspapers and television, people used literature as source of information, some books like "the Iliad", and different stories about great kings, shows those people the information about them. Nowadays media is one of the main part of our lives and our society, because we use word media, to combine all sources of information. Average man is spending 4 hours a day on watching TV and reading newspapers.

There're a lot of different types of information sources, all of them are specific and dedicated for...show more content...

There are two types of newspapers – Broadsheets and Tabloids. Broadsheet newspapers are targeted at those who like more realistic approaches to news. Their articles focus more on including political and foreign items. However their publication is less popular than the tabloids. Tabloid newspapers are aimed at people who are just expecting amusement from newspaper. Although they do cover some news, they tend to contain more gossip, personality issues, shorter articles and more pictures than text. Moreover they often refuse and neglect the idea of publishing political and foreign news.

Also the newspapers are mostly bias in their view on what happened. For example in our country 90 percent of newspapers are belong to government or to some rich people who still depends on government, so most of them are writing those things that are good for government. As for me I like broadsheets more because there are only useful facts and no silly stories and pictures. In such country like Kazakhstan where, like I said before most of the media are controlling by the government, we need to spend our time and to read a lot of different newspapers so we can get full information from different points of view, I like newspapers which are belong to opposition parties.

Internet: Also known as the World Wide Web (WWW), it contains of a web of computers working together and connecting to each

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Role of Media in Nations Building

THE MEDIA AND NATION BUILDING Presentation to "National Dialogue on Media Development" By Brig Gen Richard Rutatina (Jtcc, psc, fwc, MB,ChB,(MUK), MA, Intern.Affrs.

(U.of Gha.), MSC, Strat.Studies.(Ibadan), MSC, Glob.Secty.(Cranfield) Defence and security Advisor TO H.E. THE PRESIDENT ​Introduction Nation building an on–going process for any country, not limited to the developing countries or post–conflict and post–colonial countries. An imperative for all countries that need to survive and gain prominence in the community of nations.

While nation building is guided and directed by the political leadership, various actors contribute significantly to the process of nation building. Media is one of the major actors which...show more content...

It centers on democratization, modernization, political development and general human development. Nation–building cannot be jump started from outside. People of a nation share a common national identity, and a part of nation building is the building of that common identity. ​ Nation–building process starts with the articulation of the national interests. Followed by the defining of the vision and mapping of various strategies that will help attain the vision, including national security strategies, economic and socio–cultural strategies. National interests reflect the values, goals and aspirations of the nation. The country's constitution, vision and all strategic policies are guided by the national interests. The vital and immutable interests of any country include; Sovereignty and Territorial Integrity, Sustainable Peace and Stability, socio– economic well–being of the people, Unity of the people or social cohesion. It is the primary obligation of the leadership and all institutions including the media to protect and promote these interests. This is the foundation and the process of nation–building. ​The Media and Nation– Building There is a strong media – nation building nexus. The above articulated roles and functions of the media clearly show its role in nation–building.

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Role Of Media On Government

Government and the Media The media has an enormous impact on government and how citizens understand the government process. The media is a great power with an influence that can only be appreciated through the understanding of the media and all that is included within it. In this essay, I will explain the effect of the mass media in American politics by discussing what issues are being addressed by the media and why; as well as the relationship between the media and government.

First, I would like to discuss which issues are being addressed by the media and why these specific issues are prevalent in news coverage of Texas Government. One key issue that is identified by the media is the first amendment. The First Amendment to the United States Constitution states that "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances." In today's society, interpretation of the first amendment has become more complex and many do not know where the line should be drawn when it comes to these specific freedoms. What is considered freedom of speech and what is considered hate speech? The original meaning attributed to the first amendment is not knowable or relevant in today's society due to the complexities of the modern world. These complexities have transformed communication

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Culture And Psychology: The Role Of Mass Media

Mass media role or function is to provide news/information, entertainment and education. Mass media can influence behaviors, attitude, practices, beliefs, values, culture and psychology both positively and negatively.

In 1960, television began to show real images of the Vietnam War. The horrors, the toll, in addition to challenging propaganda from the government. This began a movement of protest and cultural change. In addition, Americans watched the Cuban missile crisis, the funeral of the president, civil rights movement which created tension. The programming on television was comedy sitcoms to relieve intense pressure Americans were feeling in the real world. This was an escape from real world troubles.

In 1970 the American media began to broadcast shows to reflect the changing attitudes towards, divorce, family dynamics, racism and homophobia, and women's rights. This time period also was the dawn of Saturday Night Live, and Laugh In showing parodies of politics and popular culture.

In the 1980's the introduction of cable networks gave a variety of choices to watch films, adult themed shows at any hour of the day. This led to concern for children being exposed to violent and sexual material in elementary school. Cable broadcasters can target a certain audience with specific programming.

The 1990 and 2000 the culture has completely altered the way we get information. There is a vast pool of different mediums to obtain information. This trend now reflects a general shift

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Essay on The Media and Its Responsibilities

The Media and Its Responsibilities SOC 120 Introduction to Ethics & Social Responsibility The media has become a major factor of our times and the influence it has on people young and old.

You would think that the world has enough influence all around them during their everyday lives and then we come home and turn on our televisions, pick up a newspaper, a magazine, or even the computer and it is all right there. Over the years the media has been more open and I believe that has a lot to do with the growing of our minds and our children's minds and they are just trying to keep up and keep people interested even though it may be a little risky to show no matter what station it is on. We have to be careful and protect...show more content...

A lot of the reality shows we watch today are taped and we do not even see everything that leads up to the main parts that they show us to get our attention. Most media producers know what will make something stand out and catch the eye of the listeners, watchers, and readers and that is what they feed off of. To boost their ratings and to make money off of the people that are unknown other than the shows they are being advertise on that are making money off their every move. In the media world that is what it is all about; finding the showstopper and giving them the most attention from what they do and say to draw attention as far as viewers, readers, and now and days most commonly bloggers that are watching their every move. At the end of the day that is what it is all about, making money off a lot of nonsense.

The observations we make by watching, reading, and listening to media can make or break our perspectives of the world as we know it. Some people are so easily influenced by what they see and hear that it is hard to tell them anything different once they see it. Certain shows that are aired on television are aired on what's said to be children's stations for a reason. Reason being it is meant for children. If we were to let our children watch everything and anything they wanted to watch on television and look up on the internet without having any parental controls may be very

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The Media and Its Responsibilities Essays

The constitution gives us the freedom of speech in our country. However, we must keep in mind that exercising these liberties includes duties and responsibilities. The media is an integral part of everyday life and has become a leading player and influence of our society and it have an outcome on our nations' future, viewpoint, and the globe's view of us. The media are responsible for mainstream America ideals and the familiarity of the image based on the impact from the media.

The media are fundamental of social influence and political decisions. The media have turned the average person on reality television into an international star. Sensationalism is in newspapers, on televisions, in magazines, or...show more content...

All that is perilous, immoral or incorrect takes precedence has a prominent place, especially in those papers that are mainly sold from newsstands. Media pays thousands of dollars to gather the dirt for up–to–the–minute scandal on the front page every day in order to sell papers. The media's momentous spotlight is high–profile crimes coverage. Crime and victimization should include more privacy. Crime reporting is at an all time high being biased. The media have a tendency to take a stance of guilt before a verdict is rendered. The D.A. and law enforcement seek publicity. The judge can be influenced by the trial, For instance, the Casey Anthony murder case and the murder trial of O.J. Simpson created a new market for courtroom drama influence, both positive and negative. .

Nowadays there can be repercussions for moral breach. Today 75% of endorsement contracts contain a moral clause that allows companies to exit without penalty in the event of an incident by the celebrity that substantially damages the company's reputation. Often the "incident" is limited to criminal activity and previously it was not uncommon for the legal language within the clause to even mandate that an actual conviction of a crime be present before the deal is terminated. The truth is out there

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The Role Of The Media In Democracy Essay

How much does your vote really count? As a voter, does your choice really matter? How much influence does the media have on your vote? How many choices does the media actually make when it comes to our nation's leadership? These are questions pondered by both political scientists and the average American citizen each year as the second Tuesday in November approaches. Though we know that the framers founded this nation on the principles of representing it's citizens, and on the ideals of a nation for the people and by the people; it is obvious that the people feel that their vote doesn't always count. In this paper I plan to expand on these questions and the justifications behind asking them, and I plan to follow up with a specific...show more content...

Thousands of our nation's men and women were fighting for their country, yet the media limited the amount of information that they chose to pass on to the public. Each day the media is faced with the choice of making decisions of what news to pass on, when that news could make a significant difference in someone's life, or in the fate of our nation. How much does the media effect your choices in voting? When we first ask this question, we think of the obvious. The media informs us of canidates, their personal backgrounds, their ideology, their stances on issues, things they do in the community they represent, and the platform on which they plan to run. However, once they get past the initial introduction, they "tend to be highly critical of politicians; they consider it their job to find inaccuracies in fact and weakness in argument." (Janda et al., 192) They force the faults of politicians on us, seldom speaking of the positive aspects from that point on. This, in turn, gives the voters a negative vision of their representatives as leaders. If faults are constantly being pointed out, voters begin to think that all politicians are incompetent and unable, and therefore see no need to vote. The media does not intentionally force these negative views upon the mass public; rather they point out the faults because it makes a better story. Although the media does not directly create or change opinions, it tells the public what to think about. By using priming

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Sociology- Role of Media Essay

Role of The Media By Tess Bugbee Mass media is the methods of communication, including television, radio, magazines, films, internet and newspapers, that have become some of society's most important agents of socialization. In this paper I will talk about media and its effects on society today, things such as stereotypes the media portrays, the way media illustrates women and what that does to body images of women. I will also be talking about medias effects on teenagers, and sexualization in the media. Media has always played a huge role in our society. For a long time media was one of the methods of controlling people and leisure. Nowadays media is one of the main part of our lives and our society, because...show more content...

The media, which seems to endlessly show women as sexual objects, has the capability of limiting a woman's potential and damaging their self worth. More often than not the media depicts the way people go about their daily life. People look at the media to determine how they should dress, act and in some cases even how they should perform sexually. There are the fashion magazines that focus on beauty, attracting and satisfying men, self–improvement, and (occasionally) work and politics. Examples are Vogue (emphasizing fashion and makeup), Cosmopolitan (emphasizing sexuality and relationships with men), and Self (emphasizing self–improvement and employment).

Not only are most magazines directed at women, but the ones that are directed towards men are about work and politics, not about how to improve your looks or please your woman. The media along with other social institutions plays a large role in how women are viewed. A horrible example is being set for today's youth, and men are taking the loss of self respect of women in the media to the extremes, thinking that they can degrade women in everyday life as well. With the constant representation of women being viewed as nothing more than sexual objects, women themselves are beginning to feel as though they have little or no potential, as well as no self

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Effect of Media and Mass Communication Essay

The media is a powerful presence within the lives of others. It can be described as the main channel of mass communication. Media is often used to deliver a message to a large audience who are diverse. It can be written, broadcast or spoken. Media is a significant force within modern culture.

Culture can be defined as the norms and values of a society. In our culture, the communications media hold an influential place in disseminating information, forming attitudes, and motivating behaviour. Technological advances are increasing the role of the media and its capacity to shape public opinion. Our society depends on the news media to provide information to help us form opinions and make voting decisions. It is clear the media has a huge...show more content...

It was cheaper and made large scale distribution possible. These technology advances allowed the medium to enter popular culture and enhancing its influence within society [McLuhan, 1962]. By the nineteen twenties, mass media became known not only for print media, but radio and television also. Television provided both information and entertainment which became very popular. It was considered easier than actively reading. In recent times, mass media has taken on a different form; the internet. It is now the most popular form of mass media. Not only has the internet become a sensation but mobile phones, blogs and podcasts have all become the new forms of mass media within our modern culture. The media is easily accessed and waiting for us at the touch of a button.

As a result, our culture is enormously influenced by the media. In this essay I will be discussing the media and deviance and the effects it has on our culture.

One theory that was formed during this investigation was the cumulative effects model [Elisabeth Noelle–Neumann, 1974]. This complex theory looks at the potential affects media has on an individual with an active media consumption. This theory focuses on the agenda setting function in which the media acts upon. The media cannot force an individual to think a certain way. However it does have the power to control what the individual thinks about. If an issue is frequently in the media, the

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The Role Of Media And Its Influence On Society

Introduction Media is ubiquitous and part of our daily lives, mainly including newspapers, televisions, broadcasting, magazines and the Internet. The place of media is as important as the place of politics, economics and culture in society, which has essential influence on the development of society in various aspects. Mass media arouse many interests and debates among people in society, such as topics of children, violence, gender, race, political elections and so on. It is a relatively important source for people to receive daily news and experience (Oliver, 1998).

Understanding the role media plays in the contemporary society can not be done without researching media audiences. Audiences were consist of many over–lapping network of social relations, and the mass media were incorporated into these networks in varied ways (Delia, 1978).

Audiences and media are the two poles of the process of mass communication in society. In mass communication, any high standard dissemination activity is required to take the actual circumstance and demand of audiences into account, which means audiences actually determine the basic direction of dissemination. Thus, we should pay more attention researching media audience in order to explore more possibility in the field of media.

In former audience research, audiences were thought to be passive, injected and influenced by media. As the research becoming more mature, latter study of audiences emphasized the fact that audiences are

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The Role of Media in the Music Industry Essay

The Role of Media in the Music Industry When musicians produce albums, they want people to listen to the albums. There is not one specific way for a band or single musician to gain an audience and promote their music. Musicians use many different kinds of media to promote their music. They use visual media as well as strictly listening media. The radio, television, and the internet are all different types of media musicians use to promote their music.

The radio is the oldest use of media for music. It has not lost its importance in spreading music though. Bands today still rely on the radio to help spread their music so people will want to but their albums. For a band to gain an audience and to get people to buy their albums they...show more content...

Both MTV (Music Television) and BET (Black Entertainment Television) do not just play music videos. They also have interviews with musicians. This is another way for a musician to be recognized. Even if the audience doesn't even hear a song from the musician being interviewed, they have still been introduced to the musician and the next time they are out buying CDs they may come across a CD from that musician and want to try it out. Shows dedicated to music also usually have a top ten countdown. To make it to the top ten countdown, the musician already has a lot of people listening to their music, but can still gain a lot more listeners. Just because it's on the top ten doesn't mean everyone has heard it, so if someone watching sees the video for the first time the musician may have gained another listener to buy the album.

The internet is the one media that brings up the most controversy in bands spreading their music.

Whether they promote it or not their music is downloaded for free on the internet. Most bands do not like that their music is downloaded for free, but they can't do much to stop it. In a way downloading music for free could bring the musicians even more money. If a person likes one of the songs they downloaded off of the internet they may be inclined to buy the entire album or at least the single.

After the person buys the latest album they may even buy earlier albums from the same artist if they like the music enough. The internet has

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Essay Roles of Mass Media in Society

Roles of Mass Media in Society Term of mass media or press has been used since around ten decades ago. At early age, type of mass media that society knows was only printed mass media such as newspaper, flyer, or brochure, but as the century goes by, other type of mass media, such as television, radio and internet, began to appear. In a society, mass media has many functions, due to its capability; mass media could bring not only positive effects but also negative effects to society. Nevertheless, mass media still needs to follow the ethics which are set by each country.

Mass media is one thing that influenced the movement of the society as it is today. Mass media is also known as social institution which affects the paradigm of society....show more content...

The second one is as a connector. As technology advanced, the role of mass media as a connector become easier, with broadcasted media such as television, radio, and internet, people can access information everywhere and anytime. Those things make the world become smaller, because information from other hemisphere can be gained without having to visit the scene. On the other hand, traditional culture like exchange letter, have a warm conversation with each other, or greet an elder person begin to disappear because everyone is busy with their electronic devices.

The third one is as a place to make opinion. Mass media could also give a chance for its consumers to give an opinion of what happen with the world; the columns in newspaper, press conference, or interview are few ways for society to voice their opinions. For example, because it is hard for citizen to directly voice their aspiration to the government or vice versa, mass media is used as the third party to deliver those aspirations. If those opinions are heard by each others, it can bring understanding to society and change for the better.

The fourth one is as a society control. Since mass media can be witnessed by many consumers all around the world with the help of technology, mass media could supervise daily events which then can be shown to the people and then they can give their opinions toward the events. Moreover, by the existence of mass media it can also make the

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The Role Of Media Coverage On The Media

While analysing media ownership, it resulted clear how proprietorial influence plays an important role in citizens' lives. It is not just a matter of controlling the news outcome but it also directly influences politics where media coverage is essential for the spreading of ideas. Regarding this topic, the perfect example in position of power is Rupert Murdoch, a man whose only cravings are power and control, a man who has built an empire from the ground earning a position of international respect and importance. He has become the face of the news, or more accurately, the man behind the news. Every single person that works for him is subjected to is halo of influence even when he is not around. Politicians fear his power because it can affect their careers, freedom of the press activists sill dream of the day his massive empire will disaggregate. Today's news is overall influenced by five major companies; therefore, the questions arises spontaneously: can we trust what we read? Media ownership, as concentration of power in the hands of one individual, is considered antidemocratic because it restricts media diversity and becomes an issue for social justice and democracy itself (Freedman, 2012). For instance Silvio Berlusconi, ex Italian Prime Minister, 'maintains control of all but one of the country's national TV channels and a sizable piece of its publishing industry while holding office' (Randall, 2015) making impossible for the citizen to rely on the news as it was

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