PORT FOLIO OFWORK
ESRAA HAMIDO SELECTION
Esraa Hamido
MASTERS -
BACHELORS -
I am a multidisciplinary designer with a background in Graphic design, Visual storytelling, Fashion, Scenographic Research and Architecture. My experience includes brand identity development, Art direction, and content creation across digital and print media. With a strong foundation in research, I bring a strategic approach to projects, blending creativity with insights from contemporary design and fashion trends. From leading rebranding initiatives to crafting engaging visuals for social media, I focus on delivering cohesive, innovative solutions that resonate across diverse platforms. Driven by a passion for design and artistic development, I approach every project with meticulous attention to detail and a commitment to excellence. My dedication to pushing creative boundaries ensures that each piece of work not only meets but exceeds expectations, reflecting my belief in the power of design to inspire and connect.
Masters of Science in ADVANCED ARCHITECTURAL DESIGN
Queens University Belfast 1st Class
Relevant Projects:
Semester 1 - Film Studio, Atmospheric Spatial Design Semester 2 - Marine Center designing holistic forms.
Humanities Dissertation - A Multidiciplinary Study of Phenomenology In Architecture Cinema And Art
Bachelors of Science in ARCHITECTURE
Queens University Belfast 2:1
Relevant Projects:
YR 3 Vertical Studios - Designing a Refugee Center in Genoa, Italy - Vernacular Architecture
YR2 Vertical Studios - Designing a Research Lab.
Futureproofing Belfast - Timber Bridge Architecture
RELEVANT EXPERIENCE -
SOFTWARE PROFICENCYAutoCad
SketchUp
Lumion
Revit
Indesign
Procreate
LANGUAGES -
Photoshop
Lightroom
After Effects
Premiere Pro
Microsoft Office Suite
ACHIEVEMENTS AND TALENTS -
Film Art Director -
Belfast - Oct 2023 - Current day
• Served as art director for 3 short films, curating treatments and visual layouts to define the films’ aesthetics.
• Created mood boards, collages, visual documents, and set designs to guide the visual direction.
• Experienced in location scouting, character design, and thematic integration, collaborating with the director and DOP on film context and design.
Brand DesignerMid and East Antrim Borough - Jan/May 2024
• Completed a studio project rebranding Carrickfergus, focusing on redesigning the coastal edge and marina area.
• Conducted cinematic analysis, creating visual collages, mood boards, and site films to inform the rebranding.
• Integrated UX design, market research, and brand alignment to develop a rebrand strategy, while curating imagery and product designs with mockups that reflect current trends.
Visual Research VideographerItaly - Oct 2023
• Studied Naples, Italy, focusing on its urban fabric and cultural integration for a short film project.
• Enhanced observational filmmaking abilities, capturing authentic city life and conducting thorough research.
• Deepened understanding of urban studies and cultural anthropology through film, enriching both academic and creative perspectives.
1.Filmmaking workshop
Monika Koeck
- 2024 - Week-long filmmaking workshop focused on practical and theoretical techniques, - gaining pre and postproduction skills producing 4 short films
2.Architecture - Yearbook
Queens University Belfast - 2023
- Academic works were published in the yearly book featuring top student achievements from 2020 to 2023.
3.QCAN Society Instagram
Creative Direction - 2022/23
- Curated and strategized as Creative Director for the Queens Climate Action Network, managing social media and event coordination. Rebranded the society’s visual image.
REFERENCE - Dr Gul Kacmaz Erk
Senior Lecturer and Head of MSc AAD
Queens University Belfast g.kacmaz@qub.ac.uk
4.Meditation Mines
Young Architects Competition
- 2022
- Participated in the “Meditation Mines” Competition, gaining collaborative experience with a diverse brief and challenging individual design development.
5.The Ewart Award
Victoria College Belfast - 2019
- Achieved “The Ewart Award” trophy in senior prize night for Higher Thinking and Critical Design in A-Level Art, a national recognition in Northern Ireland.
6.Arts Prefect
Victoria College Belfast - 2018/20
- Actively mentoring and leading students in Art, Design, and Technology while also planning school events and initiatives.
Assistant Interior DesignerEgypt - Dec 2022
• Shadowed a senior architect and interior designer during the initial planning and design stages of an interior renovation project.
• Gained insights into client communication and presentation techniques by attending client meetings and design reviews.
• Expanded on the cultural context of Cairo, Egypt, gaining a deeper understanding of holistic/vernacular design approaches specific to the region.
Exhibition Installation DesignerBelfast - June 2021, May 2024
• Collaborated with a studio group to design and set up a temporary installation for showcasing a printed exhibition of semester work.
• Gained hands-on experience in print layout, curating, and organizing printed materials for optimal visual impact.
• Coordinated the logistics of the exhibition setup, including material sourcing and space planning, emphasizing quality and precision.
Architectural PhotographerLondon - Sept 2022
• Researched photography techniques in central London, developing a distinct artistic style.
• Experimented with mediums and shooting methods, enhancing understanding of lighting and composition.
• Produced a photography zine, refining critical assessment and visual storytelling skills.
SKILLS AND ABILITIES -
CREATIVE SKILLS:
Photography
Mixed Media Work
Graphic design
Illustration - traditional/digital
UX Design
Exhibition Design
Creative Writing
Brand Development and design
Art Direction
Print Design
Concept Development
Multimedia Production
HOBBIESPhotography
Painting - various mediums
Visiting galleries/Museums
Reading + Writing
EXTERNAL RELEVANT SKILLS:
Animation and 3D modelling
Film Making and Editing
Architectural Design
Portfolio Layout
Curation and Organisation of work
Background in Print work
Background in Business Studies
Ethnographic Research
Social media Management
Media and Film studies
Hiking
Swimming
Film Making
Travelling
BRANDING MOCKUPS FOR FASHION LINE AND CATWALK
ZINE CURATION AND DESIGN FOR CAMPAIGN PRINT LAUNCH -
The rebranding of Windsor Courts embraces a sophisticated, luxury-inspired visual identity that replaces the previous, overly simplistic look. With a color palette drawn from the natural tones around the courts and classic Sans Serif typography, the brand now conveys trust and elegance, appealing to a mature, discerning audience. This cohesive design positions Windsor Courts as a premier social tennis club, blending style, sport, and community in an elevated experience.
SOCIAL MEDIA DESIGN STRATGEY
-
MOCK UP AND VISUAL IDENTITY DESIGN -
Mock-ups were created to curate a visual identity for the rebranding of the NI North Coast, incorporating a palette of colors and shapes that convey a more trendy, youthful, and vibrant atmosphere. These designs aim to establish a refreshed and dynamic image for the space, aligning with contemporary trends and appealing to a younger audience.
BRAND IDENTITY - VISUAL MARKETING STRATEGY
NOMA
ODD OBJECTS GRAPHIC -
Practicing visual harmony in graphic posters — challenged to take three items and collage them, intertwining their opposing visual identities to create a cohesive iconography and visual aesthetic in a single graphic visualization.
MAGAZINE
COVER GRAPHIC -
As part of the marketing strategy for a studio a print publication proposed and the visual and iconography and logo design was curated to fit the brand identity and chosen brand’s design language and aesthetic.
CINEMATIC FILM STUDY GRAPHIC - INCEPTION [2010]
based on the analysis the graphic explores the breakdown of monolithic space using opposing colors and reversed scales to reflect themes of spatial disorientation. Through layered depths and shifting proportions, the design evokes a the spatial atmosphere studied.
VISUALISATION OF TEMPORAL SPACE DYNAMICS -
Iconography of the spatial and visual identity of space and branding. The monolithic style of space and its subtractive form-making through visualisation of graphics through print explore and communicate the interaction of shape and form, offering a conceptual understanding of the spatial relationships.
CINEMATIC PHOTOGRAPHY OF MODEL SPACE-
created models to capture the cinematic and temporal essence of the spatial forms within the film studio. The spaces depicted are characterized by their monolithic yet ephemeral architectural qualities, emphasizing the phenomenological experience of light, form, and materiality within the space.
GRAPHIC POSTER -
Visual graphic poster curated to exhibit the monolithic and spatial qualities of the brand identity and visual language of the project in a recognisable manner.
In
FILM ART DIRECTION - SET DESIGN, VISUAL INDENTITY AND THEME DESIGN
[2023]
FILM 2 - VICIOUS CYCLES [2024]
CITYS IN FILM - A EXPLORATION SERIES
Films illustrating Urban landscapes of cities abroad, Cinematographic studies of spatial atmospheres and suburb scenes are montaged to convey a urban narrative to coincide each cityscape, All captured using an iphone and edited in adobe premiere pro.
https://youtu.be/l6q6kuKI9v8?si=NujNhTSC8Rp4VDED
https://youtu.be/DgkOM876qMk?si=hKgdP0b4bz5H7UA3
https://youtu.be/Lu3bCVpzI2Q?si=ewSmYlzo5asuEPzT
https://youtu.be/kpT0TVHfCk4?si=LZSpEyiRuoQYw63N
https://youtu.be/y0Ujv8ujzOY?si=Hnv4n9rcawhp5z_2 CITY FILM - CARRICKFERGUS
https://youtu.be/bIobv6b9YGc?si=MZfxh7RCD86ZbXXq
AND AMBIENCESTUDY OF LOCATION ART DIRECTION
CREATING A BRAND IDENTITY
Art directing a fashion campaign: Films illustrating visual identity or site analysis within campaign branding, all captured using an iphone and edited in adobe premiere pro.
https://youtu.be/NpvTuUMbHPQ?si=sr2E9iYu79DI6zBy
https://youtu.be/VdcG9mTupkw?si=KroaLqBODoLHwY0W
Rebranding and redesigning Carrickfergus and the North Coast: Films documenting precedent films spatial studies and model texture analysis or spatial site awareness, all captured with an iPhone and edited using Adobe Premiere Pro.
https://youtu.be/c_kG6lcfNkI?si=wVCgzHr9Z1WLLlgE
https://youtu.be/Ni2Cc-WABDM?si=pTzTKaZbHuvzPMjq
