esprit issue 54 October 2017

YOUR RESOURCE FOR EVERYTHING YOU NEED TO KNOW IN RETAIL BEAUTY RIGHT NOW

ISSUE 54 OCTOBER 2017

WE HERO

Beauty Advisors

TREND Masks

SOCIAL MEDIA AND NEW TECHNOLOGIES DRIVE GROWTH

Hot Button Issue On the scent of fragrance trends

FLAWLESS COLLECTION I N T R O D U C I N G T H E F L AW L E S S C O L L E C T I O N L I Q U I D F O U N DAT I O N A N D C O N C E A L E R

ESPRIT AUSTRALIA APRIL/MAY/JUNE 2017 |1

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“Harlotte, dreamt of, thought out and uniquely created in Australia”

{

X X X Michelle Crofts

Editorial & Runway Make up Artist www.harlotte.com.au

}

‘Deliver maximum impact with the combination of our “Big & Black Mascara” teamed with our “Black Beauty” or “Brown Bombshell” Gel Liner Pots.’

MORE ON PAGE 21

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EDITOR’S LETTER

OUT & ABOUT MEETING OUR FRONT COVER MODEL, ELYSE TAYLOR AT NUDE BY NATURE’S LAUNCH EVENT

Percolating your seeds!

The saying “the best invention since sliced bread” doesn’t hold anymore. The dough for sliced bread is ready for baking in two hours, yet what it produces is nutrition-less and indigestible. Whereas traditional, ‘proper’ bread dough needs three days to prove before being ready for baking. It needs time to reach its full potential, before it’s ready for you to slice, or better still break open, warm from the oven.

We have an expression in the office, a gem from our Associate Editor, Elisabeth King: ‘to percolate’. The seeds of good ideas, maybe inventions, need to percolate. Our grandmothers would say: ‘sleep on it’. Often in the morning, last night’s troublesome thought transforms overnight into a revelation. Or a solution to a conundrum reveals itself as you sip your early morning coffee. While we can have flashes of inspiration, an epiphany or suddenly see something that’s been hiding in plain sight, its evolution needs time. A business birth plan of sorts.

This is the stuff of entrepreneurs. Whether you are a budding start-up, or you work in corporate, if you have floods of ideas it means you have entrepreneurial tendencies. Floods are great. Never discourage your imagination. Your ‘ideas muscle’ loves being active.

In my role I am frequently in the company of people who simply cannot help themselves but tell me the whole story of why they’re doing what they’re doing. How it started with maybe 6| ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

a realisation that they couldn’t find the exact product they needed for a specific concern and they set about researching how they could create just that product. Or they had been mixing a bit of ‘this’ with a bit of ‘that’ to make ‘the other’ because it was just right that way…and then they thought, “I could manufacture this!” Every one of them says it took time and research and things going wrong. Making mistakes is now considered by the self-development gurus as a positive element of growth. Mistakes are building blocks to getting it right. As long as you learn from them. And while many of us like to let the Universe take care of the details, we have to put in the hard work and commitment. The fairies at the bottom of the garden can only do SO much. They need a well thought through business plan to sprinkle their dust on.

found a common interest talking about sailing in the Mediterranean – her parents/my son. She had a contact for me and we swapped mobile numbers. A couple of weeks later she texted to meet saying she had a product that she was launching to the beauty market. We met up. She has developed a disposable pillowcase for acne sufferers, called KOVRD. It was the single most important thing she did to cure her own acne – to change the pillowcase daily. For less than the price of a coffee each, Greer’s throw-away slip is a cracking idea. Bondi Sands founders have also had an A-ha moment going into production with a formulation that thousands of people have been concocting themselves on beaches around the world, but never had the commercial product to hand. It’s self-tan AND SPF in one – called, simply ‘Tan & Protect’.

Where do I start to tell you about the brightideas-turned-to-businesses I’ve heard about this past few months; and the lovely people behind them. The quirkiest journey was meeting Greer.

So, it was Saturday evening at The Dolphin, Surry Hills with my daughter for pre-dinner drinks. By pure coincidence we found ourselves sitting close to a lovely beauty PR I know well. I got up to say ‘hi’ and was given an introduction to her mum and we had a little chat. I went to sit back down and someone was in my chair.

She realised her mistake quickly and got up.

Her friend started chatting with my daughter.

Another coincidence …THEY knew each other.

Miss ‘mistaken seat’ and I started chatting and

It’s rare to find genuinely new inventions.

However, innovations, where someone has made a product solution for something we’ve been cobbling together ourselves, makes the beauty industry the dynamic place we love to be a part of.

In the upcoming festive season while you’re staying grounded with your professionalism, give your ideas muscle the freedom to party in its own sweet way. You never know, your percolated seeds might just make you an entrepreneur in 2018!

YOUR RESOURCE FOR EVERYTHING YOU NEED TO KNOW IN RETAIL BEAUTY RIGHT NOW

ISSUE 54 OCTOBER 2017

ESPRIT MAGAZINE AUSTRALIA

ISSUE WE HERO

Beauty Advisors

TREND Masks

SOCIAL MEDIA AND NEW TECHNOLOGIES DRIVE GROWTH

Hot Button Issue On the scent of fragrance trends

FLAWLESS COLLECTION I N T R O D U C I N G T H E F L AW L E S S C O L L E C T I O N L I Q U I D F O U N DAT I O N A N D C O N C E A L E R

54 Contents

Snapshot

COVER STORY – NUDE BY NATURE – 12

YOUR RESOURCE FOR EVERYTHING YOU NEED TO KNOW IN RETAIL BEAUTY RIGHT NOW

Nude by Nature’s new foundation delivers what women want - flawless E X Pcoverage, E R I E N C E R natural ADIANCE and premium Rejuvenate your TREND – MASKS – 14skin’s youthful glow

Beauty Assistants ARE THE TRUE INFLUENCERS!

Today there’s a customised mask solution Smooth fine lines. Revitalise dull skin. available to dramatically improve the skin in minutes

Trend

Active Beauty - the new fountain of youth inside and out

Our groundbreaking Herbal Recovery range targets

the appearance of the first signs of ageing, leaving you with smooth and revitalised skin that visibly glows.

Marketing

INDUSTRY NEWS – 24

THE NEW ERA OF COSMECEUTICALS

…have you heard…

Front Cover Details Nude By Nature – There’s Nothing More Natural.

Hot

INTERVIEW – NAPOLEON PERDIS – 40

Button Issue

How brands appeal to all demographics

Celebrating 25 years in business

Rejuvenate your skin’s youthful glow

MARKETING – K-BEAUTY – 44

HERBAL RECOVERY

The global beauty business is infatuated with Korea but it’s important to understand the domestic market to get why

ESPRIT AUSTRALIA APRIL/MAY/JUNE 2017 |1

HOT BUTTON ISSUE – FRAGRANCE – 52

Previous issues

Industry leaders exchange opinions and trends on their fragrance business

Trend

OUT & ABOUT – 62

Why more brands are opening standalone boutiques

New products are the stars of the parties

Celebrity Talk

BUSINESS – 80

DELTA GOODREM, LIANNA PERDIS AND A PEEK INTO HOLLYWOOD

Insights on your business

BEAUTY INFLUENCERS – 94 esprit Magazine Australia Managing Director Andrea Ferrari M: 0410 067 966 E: andrea@esprit-magazine.com.au General Manager Nicci Herrera M: 0426 826 977 E: nicci@esprit-magazine.com.au Digital and Social Media Manager Yasmin Border E: info@esprit-magazine.com.au Mailing address 25 Cove Street, Birchgrove, NSW 2041, Australia Design Lane Creative M: 0416 351 244 E: jordan@lanecreative.com.au Subscription Rates $132.00 per annum (Aus) $167.70 per annum (NZ) $205.20 per annum (Int) All rates are inclusive and AUS$.

Articles that appear in esprit Magazine Australia may not be reproduced without permission of the publishers.

The opinions expressed in esprit are not necessarily those of the publishers.

Beauty Advisors - you are the True Influencers in real time with real people

BRAND NEWS – 105

Hot Button Issue

Something for the shelves!

Unlocking the key to brand loyalty

RETAIL SHOW – 110

Interview

REVLON ON THE ACQUISITION OF ARDEN – THE FUTURE

Priceline’s Beauty Prescription Live!

Andrea Ferrari Publishing Pty Ltd ACN 602410784 Issue 54: ISSN 1449-8018 Printed by Rawson Print Co Unit 1. 119 Wicks Road, Macquarie Park, Sydney, NSW 2113, Australia.

Bruce Giffin, Account Manager M: +61 (0) 425 292703 P: +61 (0) 2 8873 2512 E: bgiffin@rpco.com.au

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ISSUE 52 APRIL 2017

52

5 MINUTES WITH...

JESSICA GOMES – 60

YOUR RESOURCE FOR EVERYTHING YOU NEED TO KNOW IN RETAIL BEAUTY RIGHT NOW ESPRIT MAGAZINE AUSTRALIA

Nude by Nature Flawless Liquid Foundation was designed to draw new customers to the brand, says Lucile Papon, New Product Development Manager for Australia’s No.1 mineral makeup brand. “It’s our biggest launch to date. The oil-free and fragrance-free formula was two-and-a-half years in development and multiple versions were tried and tested. We have also tested it against leading mass and prestige competitors in the market and the results have been incredible for an all-natural product. We don’t use silicones, fragrances or synthetic dyes and the finely-milled pigments create a secondskin finish. Better still, the hero ingredients deliver key protection and antioxidant benefits that are good for the skin”. Read the full story on pages 12 and 13.

ISSUE 53 JULY 2017

01.

La Prairie

IMMERSING THE TEAM IN LUXURY

The key success factor to La Prairie’s growth is their intensive focus on ensuring that their Beauty Consultants are complete experts in their field, and management goes to the ends of the country to support them… personally!

Over five weeks recently, the La Prairie management team flew across Australia and New Zealand to celebrate 30 years of the iconic Skin Caviar collection and introduce a new innovation to La Prairie Beauty Consultants.

Commencing the celebrations in Sydney, the event began with a welcome from La Prairie Managing Director Rosi Fernandez, who recapped on the brand’s success in the Australian market, a success that she credits to the brand’s constant innovations and dedication to exceptional service from the experts in the room. Rosi then reminded the consultants of the brand’s prestigious heritage and story, a story that began with one audacious man of vision, Dr Paul Niehans who believed that rejuvenation – his specialisation – was “not only about adding years to life, but adding life to years.”

Regional Training and Events Manager, Belinda Besant started the training section of the evening by taking the consultants through the celebrated history of Skin Caviar.

Launched in 1987, the Skin Caviar collection was a revolution in the skincare industry. It not only provides the skin with unprecedented firming, moisturising and nourishing action, but has elevated sophisticated skincare to a new level of luxury.

The collection continued to innovate 10|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

02.

and evolve with launches such as Skin Caviar Luxe Cream in 1998, the brand’s bestselling serum Skin Caviar Liquid Lift in 2012 and the revolutionary Skin Caviar Essence-in-Lotion in 2016.

Belinda follows this recap with an introduction on La Prairie’s latest caviar innovation: Skin Caviar Absolute Filler, on counters from the 4th of September.

Skin Caviar Absolute Filler is a voluptuous moisturising cream designed to target the loss of the volume and substance that gives skin its youthful appearance. Returning lost density, plumping skin while helping to reshape and refine the contours of the face. The moisturising cream offers a rich, unique and bouncy texture and is packaged in an artfully crafted airless dispenser, a single press of the sleek inverted button releasing the perfect dose of cream. Skin Caviar Absolute Filler features La Prairie’s latest caviar technology: Caviar Absolute. Using an advanced technological process of centrifugation, the most potent nutrients found in caviar are captured to create a new form of caviar, a new caviar phenomenon.

To celebrate the anniversary, Beauty Consultants were drenched in Skin Caviar gifts, including the new Skin Caviar Absolute Filler, to take home.

01 02

03

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ROSI FERNANDEZ, LA PRAIRIE MANAGEMENT AND BEAUTY CONSULTANTS IN SYDNEY LENNY CHITRA TO – BEAUTY CONSULTANT, SYDNEY AIRPORT, YU WU – BEAUTY CONSULTANT, SYDNEY AIRPORT PAULA GLEESON – COUNTER MANAGER, DAVID JONES CANBERRA, BELINDA BESANT – REGIONAL TRAINING AND EVENTS MANAGER, ANA PAULA OLIVEIRA – BEAUTY CONSULTANT, DAVID JONES CANBERRA YAEL RUSNAK – COUNTER MANAGER, DAVID JONES CHATSWOOD

03.

04.

05.

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NINA BARANOVA – TRAVELLER, JIN LAU – TRAVELLER, SUZANNE MALOUF – BEAUTY CONSULTANT, DAVID JONES ELIZABETH STREET, ROSI FERNANDEZ - REGIONAL MANAGING DIRECTOR LA PRAIRIE, MARLENE HAGGAR – BEAUTY CONSULTANT, DAVID JONES ELIZABETH STREET, SUSIE DIXON – DAVID JONES ELIZABETH STREET, BETTY LIM – COUNTER MANAGER, DAVID JONES ELIZABETH STREET, SONIA RUI – BEAUTY CONSULTANT, DAVID JONES ELIZABETH STREET

Associate Editor

Business Features

ELISABETH KING

Winner of the beautydirectory Star Award for Outstanding Contribution to Beauty Journalism 2012, Elisabeth is one of Australia’s leading lifestyle and business journalists and contributes regularly to leading newspapers and magazines in Australia and the UK. She has an economics honours degree from University College London and is a three-time winner of the CTFA (Cosmetics, Toiletries and Fragrance Association) annual beauty writing award on ‘The Business of Beauty’, and has also won a CTFA award for writing about men’s grooming. In November 2001, Elisabeth co-wrote the best-selling book - Secrets and Lies - All You Ever Wanted to Know About Beauty. In May 2003, she was the inaugural Australian winner of the Jasmine Award 2003, an international award for excellence in fragrance journalism. She is the grooming editor of Men’s Style and won a second Jasmine award for the magazine in 2010. She is also the beauty editor of House & Garden magazine and a weekly columnist for beautydirectory.com.au.

MARY ZAVAGLIA

MICHAEL BROWN

The name Mary Zavaglia is recognised by women all over Australia as one woman they can trust to make them look and feel good. An authority in all facets of beauty reporting, commentary and direction, Mary is both an award winning beauty journalist and hair stylist. During her career she has interviewed some of the most elegant stars including Australia’s Nicole Kidman, Naomi Watts, Miranda Kerr and Kylie Minogue as well as Hollywood stars such as Julia Roberts, Courtney Cox, Andie MacDowell and pop princess Fergie. Mary has built up a reputation as the beauty expert who will try anything once for the good of her readers. She investigates, questions, trials, travels and then reveals all.

Growing up as a dancer in Perth, Michael Brown was quick to learn the ‘Art’ of Make-up Artistry and in 2001 he landed his first role in retail cosmetics as an event make-up artist.

Michael’s career as a travelling make-up artist for some of the industry’s biggest brands saw him leave Perth for Sydney in 2006 where he became a National Makeup Artist and Makeup Trainer for AUS/NZ. His creative flair and great communication skills gave him wide exposure within the Australian celebrity and media scene, that when he went freelance in 2012, his journey was only at the beginning…

Michael is now not only a Celebrity Makeup Artist, but also presenter, educator and brand ambassador with regular appearances on Channel 9’s Today Extra as well as beauty voice at rescu.com.au.

AINSLIE WALKER Ainslie has worked with brands such as Selfridges, Harrods, Harvey Nichols, The Refinery and Gentlemen’s Tonic in the UK. In April 2014, she was recognised in Australia for her contribution to Fragrance Journalism, receiving a Jasmine Award for Best Blog 2014. Ainslie is available for spa, fragrance and retail consultancy, product development and fragrance journalism. www.ainsliewalker.com.

KATE MORRIS ACCORD AUSTRALASIA LIMITED Accord is the national industry association for the Australasian hygiene, cosmetic and specialty products industry representing the full range of products from luxury cosmetics and fragrances to industrial specialties. In keeping with the strong scientific basis of this industry, Accord also adopts a principled, evidence-based approach to policy inputs and representation with governments.

adorebeauty.com.au Beauty junkie and e-commerce veteran Kate Morris, founder and CEO of adorebeauty. com.au, had her inspiration to start an online beauty store in 1999 at the age of 21. Today adorebeauty.com.au attracts more than 2 million visitors per year and has over 4000 products. Kate was awarded the Telstra Business Women’s Award for Innovation (VIC) in 2014, and was also Telstra’s Young Businesswoman of the Year (VIC) in 2010.

Calling Beauty Assistants WANT TO WRITE FOR ESPRIT MAGAZINE AUSTRALIA? You’re our readers but why not write for us too. Send in a few lines on your suggestions. We want to hear about your life on the shop floor – events, challenges, your successes – whether it’s a sparkly department store or a busy community pharmacy – so long as its beauty focussed.

Contact Andrea andrea@esprit-magazine.com.au

Expert Contributors

ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |11

Foundation of t heFuture

by Elisabeth King

Nude by Nature’s New Foundation Delivers What Women Want - Flawless Coverage, Natural and Premium With its new complexion makeup duo - Flawless Collection Liquid Foundation and Concealer - Nude

by Nature is planning to win converts. Foundation is the most brand-loyal category on the market and has the highest repeat purchase percentages, says Lucile Papon, New Product Development Manager for Australia’s No.1 mineral makeup brand.

If you hit it right, it’s like a best-selling fragrance, she says. “Many women are resistant to changing foundation brands as it’s such a loyal category. Our new Flawless Liquid Foundation has been developed with high performance in mind to reach out to those new customers.

As a brand, naturalness has always been in our DNA but it does not mean that we compromise on efficacy.”

HUGE POTENTIAL/ SKINCARE BENEFITS Skincare-inspired benefits are in high demand among today’s foundation users as the lines continue to blur between facial makeup and skincare. Anti-ageing and moisturising claims top the list, especially among more mature consumers, but a high proportion of women of all ages are looking for makeup that helps them create the look of flawless skin. Nude by Nature has built a formidable reputation as a complexion brand, but we’re over-indexed in powders, says Papon. “We currently have one mineral liquid foundation in the range. It’s sheer with light to medium coverage and has climbed to number five in the market with little promotion. It will remain in our portfolio, but such success has shown us that Nude

by Nature has huge potential in the fast-growing liquid foundation sector”.

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Its best-selling mineral powders are the bedrock of the Nude by Nature range and the new Flawless Liquid Foundation was designed to draw new customers to the brand, says Papon. “It’s our biggest launch to date. The oil-free and fragrance-free formula was two-and-a-half years in development and multiple versions were tried and tested. We have also tested it against leading mass and prestige competitors in the market and the results have been incredible for an all-natural product. We don’t use silicones, fragrances or synthetic dyes and the finely-milled pigments create a second-skin finish. Better still, the hero ingredients deliver key protection and antioxidant benefits that are good for the skin”.

MARKET TRENDS/ CRUELTY-FREE The hero visual for the new foundation underlines the brand’s core message - There’s Nothing More Natural. A mission statement that echoes the findings of a US report by market researcher GutCheck - Natural and Premium Foundation: Agile Attitudes and Usage Study. Over 50 per cent of consumers buy foundation because it feels lightweight, is easy to apply and is the right colour for their skin. Even more - 52 per cent - defined premium foundation as making their skin look flawless, and 45 per cent define natural foundation as using natural/ organic ingredients and being eco-friendly. Results that correspond to the priorities of Australian women, says Roy Morgan Research, with over 33 per cent looking for skincare and makeup with proven benefits.

A strong point-of-difference for the new Flawless Liquid Foundation is the use of bamboo powder. It has soft focus properties to improve the skin’s appearance, says Papon.

“Other key ingredients that are good for the skin are skinsoftening baobab fruit extract, antioxidant-rich lilly pilly and kakadu plum, a potent source of Vitamin C. Four natural actives with a proven affinity with the skin”.

According to Roy Morgan Research, 46 per cent of Australian women now want cruelty-free beauty products, up from 41 per cent in 2012. Even more importantly, it has become the third most significant attribute women are looking for in skincare and makeup, demoting sun protection to fourth place. Of Australia’s 10 bestselling cosmetics brands, only Nude by Nature is widely known for its cruelty-free policies. Nude by Nature Flawless Liquid Foundation naturally ticks that box, too, says Papon. “Women don’t have to compromise their principles when choosing a top-performing foundation. The new foundation is PETA-approved and cruelty-free”.

BUILDING EXCITEMENT FOR PILLAR STATUS Foundation is one of the most profitable beauty products from a cost-of-goods aspect. A new range doesn’t need constant shade changes to be up-to-date. But a central theme for any foundation is providing a customer with a matching skin tone that enhances, not hides her natural look. Nine out of 10 Australian women prefer full coverage foundations, says Papon, but that doesn’t mean a product should look mask-like. “In Australia, Flawless

Liquid Foundation is available in 10 shades, but overseas we are launching a 20-strong shade range”.

The satin matte finish is a breakthrough for an all-natural foundation and so is the packaging of Flawless Liquid Foundation. The unique positioning extends to the heavy, misted glass bottle and three quarter-length rose gold cap to deliver a very prestige effect, says Papon. “Loyal and potential customers will be attracted by the luxurious look. The new product will also debut in most of Nude

by Nature’s leading export markets - France, Germany, the UK and Austria - and also in emerging markets”.

The spotlight might be on the foundation, but the complementary concealer seals the deal. The creamy texture which also has a satin matte finish is beautiful, says Papon. “Women can use it as a corrector or concealer for dark circles and imperfections. It comes in five matching shades and is packaged in a slimline rose gold tube”.

Nude by Nature expects the Flawless Liquid Foundation to become a pillar product, says Papon. “To further stimulate trial, we are inaugurating a large-scale sampling program of sachets and blister pack trios which offer multiple shade variants. The two products will be available through our major stockists, including Priceline, Chemist Warehouse, Myer, Target, Big W and selected pharmacies, to entice shoppers. The campaign is different to anything we’ve done and has a strong emotional appeal.

We expect to build a lot of traffic and create excitement around the Flawless Liquid Foundation. Once you build traffic, sales go up. It goes hand-in-hand”.

ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |13

behind masks, no mystery

by Elisabeth King

Social Media and New Technologies Fuel Global Face Mask Boom There’s no big secret behind the soaring global success of face masks. For the past five years, women of all ages have been upping the ante in their skincare routines. Not everyone wants to splash out three figures on a professional facial and at-home face masks provide a less expensive and time-saving alternative. The cosmetic industry has come a long way from the Phantom of the Opera-style clay masks once beloved by teens. No matter what the skincare concern, there’s a customised mask solution available to dramatically improve the skin in minutes.

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Social media and digital have fuelled the boom as chasing camera-ready skin has become a global obsession. According to Google data, the top 10 mask-related skincare videos in the US, France and Japan scored 98 million views in 2016. Victoria Beckham, Adele, Lady Gaga and a host of other celebrities have Instagrammed themselves enjoying anti-ageing, de-toxing and hydrating face masks. Eighty-two per cent of women surveyed feel that social media has impacted the definition of beauty, reports Trendanalytics.

Leading dermatologists, usually conservative commentators when it comes to non-prescription skincare, are fully on board with the mask trend. Celebrity New York dermatologist, Doris Day, recently told US Harper’s Bazaar magazine that she had long hoped that face masks would become a phenomenon. “The right mask will enhance the penetration and efficacy of all the other products in your routine. If you’re not using them, you’re missing a hugely beneficial step in your skincare regimen,” she says.

New Technologies From Asia Even though masks are among the oldest beauty treatments, dating back to the ancient Egyptians, new technologies have revolutionised the category. Spring-boarded by the K-Beauty craze, sheet masks, which resemble post-op bandages, have become one of the fastest-growing beauty segments. According to Transparency Market Research, the global sheet mask market alone will grow from US$160 million in 2015 to US$336.7 million by 2024. Three top brands - Sephora, Starskin and Estée Lauder - dominate sales with a market share of 36.5 per cent.

The Asia/Pacific area is the world’s largest skincare market worth US$58.9 billion a year, by contrast to Western Europe at US$20.2 billion and North America at US$18.9 billion. The region is also the global hotspot for face mask sales, led by China. Since 2012, the sector has been enjoying double digit growth, reaching sales of US$2.85 billion in 2016, says Mintel. By 2021, says the researcher, revenues are expected to rise to US$5.91 billion. To gain traction in China’s lucrative face mask market, L’Oréal bought the Chinese face mask brand, Magic Holdings, in 2014 for US$845 million.

Rinse-off, peel-off and multi-step masks have the highest penetration in China. But in South Korea and Japan, between 40 and 50 per cent of new facial mask launches have anti-ageing claims, in contrast to only 25 per cent with similar benefits in China. According to Jessica Jin, beauty and personal care associate director at Mintel – “The success of online channels has contributed to the growth of China’s beauty and personal care market, especially in the facial mask category. However, there is no strong brand loyalty as our research shows that there is similar interest among female mask consumers to try out premium and new brands”.

In Australia, Canada and the US, immigration continues to be skewed towards the Asia/Pacific region which is strongly contributing to face mask sales in all three markets. But thanks to social media and the shift in consumer perceptions of positioning from luxury to masstige/mass, face masks are increasingly regarded as affordable daily necessities. According to the NPD Group, annual sales in the prestige mask category in the US jumped 60 per cent from 2013 to 2014, hitting US$65.5 million. Like L’Oréal, Estée Lauder also went shopping for a mask brand with growth potential, buying US-based GlamGlow in 2014. Another Korean trend - sleep masks - have also prompted brands as diverse as La Prairie and Garnier to offer their versions of the gel-like products which are applied overnight, don’t harden and any excess is removed in the morning.

TREND

Customisation Rules

The days of the one-size-fits-all mask are gone for good reason.

Masks are least successful when consumers try to fix several skin issues at once. To get turbo-charged results, specific problems have to be targeted. Hydrating, brightening/whitening, detoxifying, anti-acne and anti-ageing are among the most popular types of masks. More exotic ingredients such as snail slime grab the headlines, but the most widely-used ingredients are very familiar to consumers, including hyaluronic acid, peptides, clay and vitamins - with organic actives carving out a growing niche.

Another South Korean innovation on the upswing are splash masks, which reduce the beauty ritual from 20 minutes to 20 seconds. Depending on the type, splash masks contain exfoliating acids and/or herbs. Water is added and they are quickly splashed onto the face.

Another trend gaining traction is the bubble mask, often containing charcoal, collagen or green tea extract. The bubbles erupt when the carbonated ingredients are exposed to oxygen and leave the skin super clean. Activated charcoal masks are also social media favourites for consumers on the hunt for deep-cleansing. Magnetic masks are even more fun to take off than the peel-off varieties. Thick and creamy, they contain iron-based powder and are simply sucked off the skin using a magnet tool. No water required and the negative-charged particles jump off the skin.

Another Instagram regular are lace masks. Introduced to Australia by local brand Trefiel, they are as effective as they are pretty, containing brightening, firming and repairing ingredients such as aloe vera, hyaluronic acid and hydrolysed collagen. Estée Lauder has launched a world-first - the Advanced Night Repair Concentrated Recovery Powerfoil Mask - a foil-based mask filled with a hyaluronic-rich serum which is absorbed 25 times faster than a sheet mask. A penetrating action which offers 48 hours of hydration in eight hours.

New Directions The sheet mask boom has even prompted St Tropez to launch the firstever self-tanning sheet mask - the St Tropez Self Tan Express Bronzing Face Sheet Mask. Infused with a serum that blends DHA (the tanning active) with hydrating glycerin and hyaluronic acid, the mask is left on for 5 to 15 minutes depending on the depth of tan required. Any excess is rubbed in to develop into the same shades as St Tropez express tans.

What’s next? Multi-use masks are trending strongly in Asia. Three-in-one products, they combine the effects of a serum, a moisturiser and a mask with ease-of-use. Hair masks have also enjoyed huge popularity since 2000, but Asia is setting the agenda in the category again, says Mintel.

The rapid results of facial masks have led to a new boom in overnight hair masks. Compared to regular wash-off treatments, overnight leavein hair masks offer a greater level of convenience to users, who can go to bed after application without worrying about stained pillows, thanks to the adoption of innovative pillow-safe technology, says the researcher.

Photo: Tash Oakley, ambassador for St. Tropez wears Self Tan Express Bronzing Face Sheet Mask

ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |15

Great Calmer

Lancôme Advanced Génifique Re-Defines Sensitivity

BY ELISABETH KING

With so much information about skin concerns it’s not surprising people make an opinion of their own skin, which may not actually be the case. A huge percentage of women are convinced they have sensitive skin, mainly through selfdiagnosis. Over the past five years, there has been a tidal wave of media attention about the effects of pollution yet many experts are not convinced it has the same impact on the skin as it does on wildlife and monuments. Lancôme R&D reveals a wider issue – just like bad hair days, many of us experience bad skin days.

GAME-CHANGER INTRODUCES BRAVE NEW ERA Many of the symptoms of chrono-sensitivity including flare-ups, itchiness, stinging and tightness are similar to those of sensitive skin, chrono-sensitivity does not discriminate as it affects women of all ages, skin types and ethnicities, says Lucy Bradshaw, Marketing Manager, Lancôme Australia. “The key difference of chrono-sensitivity is that it is time bound and it can be treated, unlike sensitive skin types that can be calmed but not cured”. If left untreated, chrono-sensitivity weakens the epi-dermis, known as the skin’s first line of defense and this can ultimately lead to premature ageing”.

Lancôme has the solution with the introduction of Advanced Génifique Sensitive that marks a brave new era for the brand, says Bradshaw.

Lancôme underlines how crucial Education is to define the difference between these two skin conditions and implements a huge education program for its BAs and customers. “When guests come to counter, we 16|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

make a diagnosis to determine whether they have sensitive skin or they are suffering from sensitive skin days.” Most will describe bad skin days and Advanced Génifique Sensitive is the perfect 30-day course of treatment for the 85% of us that are subject to these moments usually 2-3 times per year.

MIX-IT-FRESH DELIVERY AND STAR INGREDIENT GUARANTEES EFFICACY AND POTENCY The positioning of the latest addition to the Génifique family is linked to the current trend of masks and boosters. Many women are looking for exceptional and potent results. Advanced Génifique Sensitive’s prescription-like approach works from the start, says Bradshaw. “But like a course of antibiotics, women have to finish the 30-day course.

In one night, 94% of women agree their skin is more comfortable and after 28 days, 88% of women agree their skin is completely soothed*.” *

56 subjects, Caucasian panel, self assessment.

Bioavailability is a key buzzword in skincare today and the mix-it-fresh approach has gained traction for super-charging results. Some antioxidants lose their potency when incorporated into formulas, many of

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which are manufactured for a shelf life of two years or longer. But time, air and water, can dilute potency. So keeping active ingredients separate until just before application protects and optimises efficacy.

When chrono-sensitivity is triggered a surge of free radicals is produced.

Anti-oxidants are critical in reducing this and ferulic acid is one of the most potent of all antioxidants, says Bradshaw. “It’s also one of the most volatile, so is best kept quarantined until just before use. It took over 125 trials to come up with the right way to harness the potency of ferulic acid. Once released from the Advanced Génifique Sensitive ampoule, it retains maximum efficacy for only eight weeks”.

The innovation of Advanced Génifique Sensitive is not just the fresh release and the 98% pure anti-oxidants but also the power of the dual concentrate in combining anti-oxidants with the renowned probiotic fractions of Advanced Génifique. The probiotic fractions are key to improving overall skin health through strengthening the skin’s barrier function, firming and plumping the skin. Lancôme has further enhanced the probiotic formulation in Advanced Génifique Sensitive with the introduction of a 3rd fraction known as lactobaccilus that soothes inflammation of the skin.

EASE-OF-USE, WIDE APPEAL AND ADDICTIVE Consumers don’t have to become bathroom chemists, says Bradshaw.

“Activating Advanced Génifique Sensitive is quick and easy. Simply press and turn the top of the antioxidant ampoule to combine the dual concentrate of 98% pure anti-oxidants (Ferulic acid and Vitamin E) with the renowned probiotic fractions. Then shake the bottle, remove the empty ampoule, replace the silver cap and pipette and apply straight to the skin as part of the evening routine”.

Australia was one of the first markets to launch Advanced Génifique Sensitive in early August, says Bradshaw. “It is our biggest skincare release since Visionnaire in 2014. We conducted a very detailed analysis of the market because the product has wide appeal to women of all ages whether they are 25, 45 or sixty-five. Australia is one of the leading markets for the Advanced Génifique franchise and the advertising campaign covers TV, print and social media. We really want to educate loyal and potential customers about this truly addictive product”.

ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |17

Double

EXPOSURE

MANICARE'S LATEST FASHION COLLABORATION A CROWD-PULLER FOR SUMMER

by Elisabeth King

Fashion collaborations make a lot of sense for beauty and accessories brands. Beyond extra sales, they generate high levels of publicity, boost traffic during key holiday periods and attract more style-conscious customers. Manicare and Glam by Manicare are riding the collaborative wave for the third time this year.

18|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

Our first two fashion collaborations were very successful, says Candy Wong, Brand Manager for Manicare, but 2017 marks the first time two designers have been involved with limited edition ranges that target the all-inclusive customer base of both brands.

Manicare and Glam by Manicare draw on their in-depth understanding of consumers and the market for new launches. Manicare is the number one beauty tools and accessories brand in Australia and its huge success over the past 40 years is due to a simple philosophy: giving women the ‘beauty’ tools to feel more confident. Glam by Manicare also maintains its position as Australia's number one eyelash brand by continuing to invest in innovation and quality. Regardless of lifestyle, budget and distribution channel, Manicare and Glam

by Manicare connect with consumers of all ages on a personal level.

TWO OF AUSTRALIA'S MOST TALKED–ABOUT DESIGNERS

Bec & Bridge and By Johnny are two of Australia's most talked-about designers.

Celebrity fans of Bec & Bridge include Rose Byrne, Miranda Kerr and Jennifer Hawkins and David Jones has been a key stockist for over a decade. Known for their chic elegance and smart silhouettes, Bec & Bridge pair perfectly with Manicare and Glam by Manicare's commitment to quality craftsmanship and a trend-forward aesthetic.

Taking its cue from Bec & Bridge's current seasonal collection, the softly feminine pink, khaki and blue design for the new Manicare and Glam by Manicare collections is universally appealing. "Our florale print for the collaboration was inspired by the decadence and luxury that Art Deco exuded and flaunted in all aspects", say the brand's founders, Bridget Yorston and Becky Cooper. "Working with such an iconic Australian brand has been amazing. We grew up with Manicare, so it's fantastic to see our prints come to life on this range. We have had a lot of fun watching our prints be interpreted into another medium rather than fabrics".

@glambymanicare facebook.com/glambymanicare/ www.manicare.com.au

Johnny Schembri of By Johnny springboarded the brand from a small Sydney market stall in 2009. Today, the fast-growing label is a firm favourite of Australia's It girls, including TV presenter Rachael Finch and actress and model Jodi Gordon. A go-to for figure-hugging dresses, sleek lines and eye-catching prints,

By Johnny's passion for bold designs also goes hand-in-hand with Manicare and Glam by Manicare's promise to customers - exciting, inspiring glamour as part of everyday beauty.

The two custom prints - elegant polka dots and bold stripes - the draw their inspiration from By Johnny's Winter 17 collection.

Contemporary and striking, they have maximum eye appeal. "This collaboration has been a very different experience for us, seeing the collection's colour palette translate into packaging, and we are very excited about the limited edition.

CLASS-TO MASS, CATEGORY-CHANGING LAUNCHES

The party and summer seasons are all about the pursuit of making women feel and look their best. Manicare is also releasing a limited edition Complexion Perfection Kit featuring three oval-shaped brushes - a blend and blur brush, contour brush and concealer brush.

The range offers precision and control, smooth glide and superior blending ability, while keeping application moves light.

Yet another example of Manicare's expertise in bringing class-to-mass, category-changing products to existing and potential customers.

1

The landmark collaborations fuse the unique sense of fashion of Bec & Bridge and By Johnny with Manicare's beauty and marketing expertise. Some of our best-selling products were natural choices for the collection, says Wong - mini tweezers, fashion tweezers, a compact mirror and nail polish remover pads. "The lineup dovetails with our strong association with Fashion Week 2017 in May and debuted in store in August".

Glam by Manicare also created four “Designer Inspired” Mink Effect Lashes to celebrate the collaboration; the packaging feature both designers’ prints to enliven in-store displays two Natural and two Length. Point-of-sale and primary packaging remain a priority to deliver sales and the fashion collaboration keeps Manicare and Glam by Manicare at the forefront as category leaders in beauty tools and accessories and lashes, says Wong.

1. Team from Bec & Bridge - left to right: Bridget Yorston and Jordana Sexton

2.

Team from By Johnny - left to right: Emily Smith, Renee Schembri and Melanie Davis

2

ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |19

The Secret’s Out for Harlotte Cosmetics… …with a huge following of makeup artists, this professional brand - riding high on its partnership with The Bachelor Australia - is now available for retailers to stock.

Harlotte Cosmetics is thrilled to be the official Makeup Supplier of The Bachelor Australia 2017. Harlotte creator, editorial and runway makeup artist, Michelle Crofts says: “We believe this to be the perfect partnership and we are beyond excited to see these beautiful Australian women utilising our products, amongst all the glitz, glamour and romance and not to mention, drama”.

Harlotte’s philosophy We believe in creativity, doing the hard work and standing out in the crowd and not being the same as everyone else, says Michelle. “We pride ourselves on working closely with our lab to create products made for Harlotte and Harlotte only. Years of hard work go into creating our own formulas”, but Harlotte wouldn’t have it any other way.

Harlotte’s philosophy is to formulate cosmetics to enhance one’s natural beauty. The brand is well known for creating luminous complexions.

A defining reason the brand was chosen as makeup partner for The Bachelor’s beauties. Their extensive Lip Collection has a strong cult following which continues to grow as does their complete makeup collection.

Harlotte Cosmetics was launched in Sydney ten years ago. All products are of the highest professional standard, with the majority made in Australia. Harlotte’s product range is animal friendly/cruelty free, long-lasting and enriched with vitamins and minerals. Harlotte has over 500 stockists in Australia with the brand also being available internationally in such markets as the USA, Ireland, Bahrain and Fiji.

Harlotte is a favourite amongst makeup artists and has appeared on countless catwalks worldwide.

20|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

Harlotte Cosmetics is a favourite in makeup artists’ kits and graces the beautiful faces of many brides and bridal parties. “Brides love that signature Harlotte glow,” says Michelle. And for everyday wear the look-at-me impact is so achievable: “dress up your lips with a velvety matte finish or radiant shine that is sure to wow. Be on trend with coveted shades in our sexy sleek pink and black signature packaging, our latest collection is filled with must-have decadent shots of colour”.

Harlotte is all about elegance and chic – with a sly, cheeky wink. Passionate about creating beautiful professional products, Harlotte celebrates the fun and flirty side of women in classic-style.

Harlotte welcomes new retail partners, supporting them with business ideas to grow the glamour in your store.

TO BECOME A HARLOTTE COSMETICS STOCKIST Contact Michelle Crofts info@harlotte.com.au, or phone: 0408 001 308. www.harlotte.com.au

esprit Magazine promotion

Looking eye-luring Harlotte makeup has all the elements to make it a high street hit.

Created by makeup artists to answer all the professional demands, the products are made to deliver…beautifully. Create maximum impact with the combination of Big & Black Mascara teamed with Black Beauty or Brown Bombshell Gel Liner Pots.

Gel Liners Mascara

{ Michelle’s tips } MAKE UP A BEAUTIFUL WINGED EYE WITH EASE. To make the wings even, balance is imperative. Have your model look straight ahead.

Gel Liners Create a beautiful winged eye with ease, our formula glides effortlessly onto the eyelids to deliver a precise wing with a flake-free finish. Or create the boldest of smokey eyes for dramatic impact. Extremely pigmented, longwearing waterproof formula, our versatile gel liners are a must for any makeup bag.

Mascara Take your lashes to the next level with our Big & Black Mascara.

Our jet black unique waterproof formula dramatically coats, lengthens and thickens each lash to your heart’s desire. Layer and layer for high impact.

“Once you have Big & Black, you’ll never look back”. Maximum impact, exceptional intensity.

Mark three dots, close to the lashline: one above the pupil, the next one where you will start to build the wing and the third one where the wing will end.

Repeat on the other eye to make sure these dots are balanced.

Lightly dip an angled brush into the gel pot and then join the dots. An angled brush is much easier to apply winged eyeliner than a fine tipped brush.

Apply lashings of mascara to finalise this look.

ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |21

For the symptomatic relief of ECZEMA, DERMATITIS, DRYNESS & ITCHINESS ON OUR BABIES’ SKIN.

F

rom the moment babies are born, you can feel confident The Baby Goat Skincare will be gentle on their delicate skin.

Bath time is a special bonding time between you and your baby and quite often due to first time skin issues such as eczema and

Moisturising Cream 100g

dermatitis it can be stressful for our little ones.

We trust our gentle formula will take good care of your baby’s skin and help soothe these irritations so they can grow up enjoying the fun of bath time.

“

When Sofia was born I brought the unmarked sample tubes to the hospital with me for her first bath.

The products were so gentle on her delicate newborn skin I knew then we had the formula right

”

Tijana Desancic, Marketing Director

“

I have two children under two both of whom have experienced sensitive skin issues since they were born. Knowing the ins and outs of this range I’m confident with the finished product and how well it has worked on my children’s skin.

”

Ivana Lowrey, Sales Director

The highly anticipated launch of The Baby Goat Skincare, made especially for newborn and infants, has finally arrived!

From the creators of Australia’s trusted goat’s milk skincare range The Goat Skincare, the family behind Core Metrics are pleased to announce the arrival of their newest member, The Baby Goat Skincare.

The inspiration behind the brand stems from other new members arriving within the Core Metrics family with Directors and Twin Sisters Ivana Lowrey and Tijana Desancic welcoming their own baby girls into the world earlier this year.

ENRICHED WITH:

Goat’s Milk Coconut Oil Jojoba Oil Avocado Oil Organic Calendula Extract Vitamin E

Moisturising Lotion 250mL

Wash & Shampoo Gel 250mL

Soap Bar 100g

FREE FROM:

Parabens SLS/SLES Alcohol Colourants thegoatskincare.com.au

@thegoatskincare

/thegoatskincare

To become a stockist please email orders@core-metrics.com.au

INDUSTRY NEWS

Celebrity Beauty News by Mary Zavaglia in LA 3 Revolutionary Beauty Tools Celebs Love

When it comes to beauty gadgets I’m always a little skeptical especially when these tools are trying to mimic professional procedures that are performed in the dermatologists’ office. However, after trialing three of the latest high-tech gadgets I must admit they do what they claim - make you look and feel better about yourself ! recently gave the product a whirl and was more than pleasantly surprised at how smooth my skin felt afterwards. All the little hairs were gone without having to deal with waxing or threading and not to mention dealing with redness and irritation. So, my waxing days are over!

At a recent Hollywood event, Jennifer Klein’s annual Day of Indulgence, some major celebrities were able to take home the game changing exfoliator. Among the stars were; Kerry Washington, Amy Adams, Anna Faris, Olivia Munn, Bryce Dallas Howard and Lea Michelle. It’s quite exciting to know that I now have access to the same beauty tools of my favourite stars.

DermaFlash

This new beauty tool now reigns supreme in my beauty cabinet. Let me tell you why. This innovative, exfoliating facial device achieves a flawless and radiant complexion by painlessly removing dead skin cells and pesky peach fuzz.

This is the equivalent of Dermaplaning; An industry ‘secret’ that Hollywood celebs have been asking their doctors to perform for some time.

Dermaplaning is a skin procedure that involves using a sharp tool to exfoliate the surface of your skin, while removing small, fine hairs. Basically, an esthetician or dermatologist will take a small scalpel and very gently scrape the surface of your skin using light, feathery strokes.

Now it seems that this new beauty tool, DermaFlash can give you the same results, but in the comfort of your own surroundings.

DermaFlash is a highly effective and efficient handheld device that can be used at home with ease. It leaves you with the same super smooth and brightened skin appearance you would receive from the dermaplane treatment in a doctor’s office.

The results are instant and magically pain free. I 24|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

your progress so you see how your skin changes using the various products recommended.

There is also an app you can download to your phone that syncs up with the HiMirror so you can check your current stats where-ever you are. Other cool features are; the Smart Sensor and Skin Index Synthesis which reports on the health, clarity, firmness, and brightness of your skin.

You also have the option of watching different skincare video tutorials so you apply the products effectively. You can even take a picture of product barcodes and add them to “My Beauty Box” along with recommended products. One other cool thing the mirror can do is stream music while you are doing your beauty routine.

Juvalips

The Ultimate Lip Plumping Device. For the best celeb-worthy lips, this genius beauty tool is a handbag staple.

With professional lip injections ranging in price

“The skin you want is lying just beneath the skin you see” -Dara Levy, inventor of DermaFlash HIMirror This is the ultimate must-have beauty tool that will help you transform your skin.

I’ve always dreaded the thought of having my skin looked at under a microscope by someone else. What are they looking at? What do they know about my skin that I don’t? But on the other hand, I find it difficult to look at my own skin in those extremely magnified mirrors as well. This is where HiMirror comes in. A new revolutionary beauty tool that can diagnose and provide solutions to all your skin concerns. It’s a home-use tool - this smart mirror hangs on top of your own bathroom mirror.

To begin, HiMirror takes a photo of your face, then proceeds to analyse your skin’s condition, providing you with an extensive report of wrinkles, spots, dark circles and pores. The technology then uses this report along with your own chosen improvement goals to create a personalised skincare routine. You can track

from $500- $1,500 or more, this convenient new tool gives you full, plump lips at a fraction of the price and in just one minute. I tried this little wonder and loved that my lips were fuller and rosier in a matter of minutes.

To begin, you make lips moist with lip balm and then place the Juvalips tool over the lips, press and release the power button. You’ll feel a slight suction as your lips are pulled into the mouthpiece.

The thing I love about this tool is that it gives you a natural, fuller looking pout compared to the unnatural looking fillers that can be distorting.

EXPERIENCE RADIANCE

Indulge your body with the best of nature

NEW SOFTENING SHOWER GEL & BODY LOTION ROSE Rich in pure organic botanicals and free from harsh chemicals to give you soft, deeply hydrated skin.

Kate Morris wins industry award Kate Morris, the CEO and founder of Adore Beauty, Australia’s leading online shopping destination for beauty and cosmetics, has become the first woman to win the ‘Industry Recognition Award’ at the Startrack ORIAS in its nine year history, for being a pioneer and active campaigner for women in leadership roles and technology.

“I’m honoured to be the first woman to win the award and hope this will pave the way for other female leaders. It’s difficult for women to succeed in male dominated industries that can be characterised by bias and harassment. I hope to inspire change by helping industries look at the cultural problems that are discouraging and limiting women’s careers,” Kate.

The award recognises Ms Morris’ endeavours, including the recent launch of the Adore Beauty Women in Tech scholarship aimed at female final year university students looking to embark on careers in computer science and technology. The $2000 scholarship also includes a one month’s paid internship at Adore Beauty. “Many people wouldn’t think science, technology, engineering and maths (STEM) can lead to a career in beauty, however without these skills Adore Beauty wouldn’t exist.

Programming is a creative field and very exciting, but many tech companies have cultures that are not supportive of women.

I want to demonstrate that women don’t have to fit themselves into these ‘blokey’ environments when pursuing a tech career”.

The accolade also includes Kate Morris being recognised for her ground-breaking innovation ‘Findation’, a software tool to assist women all over the world in finding their perfect foundation match online, without needing to try the product first. Findation currently returns results based on over 1200 global brands, 7866 products, 40,206 shades and nearly 2 million shade matches.

Kate Morris made a hearty speech on awards night reflecting on her 17 years as an online beauty retailer. Also with Amazon’s pending arrival, Ms Morris showed support for other Australian retailers, finishing her speech by paraphrasing a quote from Sir Winston Churchill: “We shall fight in content marketing and social media, we shall fight with growing confidence and growing strength in data, we shall defend our island, whatever the cost may be... and we shall never surrender - so Amazon, come and get us!” ended Ms Morris.

26|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

Heat Doward sign Celebrity perfume deal Pharmacy distribution powerhouse Heat Doward have successfully secured the distribution rights for celebrity-endorsed fragrances Lovely by Sarah Jessica Parker, Michael Bublé By Invitation, and Delta By Delta Goodrem, with the rights to distribute to independent pharmacies, key pharmacy groups and other major retailers.

These perfumes are some of the best-selling in the Australian market and as a category fragrance continues to provide above-average growth, increasing by $16.6M in value over the last year*. Celebrating its 10th Anniversary, Sarah Jessica Parker’s “Lovely” fragrance continues to fly off shelves and with over 12M followers on social media, Michael Bublé’s popularity continues to drive sales for By Invitation. Australian pop icon, Delta Goodrem’s debut fragrance has already sold over 30,000 bottles and delivered $1M+ in sales since launching in April**.

The new deal means that pharmacies now have the option of purchasing fragrance from reputable Australian-owned and operated Heat Doward, rather than through the grey market, which brings many benefits such as lower minimum order sizes, free testers with each opening order, pointof-sale and an outstanding customer service from their 40-strong national field team to help drive sales. *Pharmacy Market Moves, State of the Australian OTC Pharmacy Industry 201617 (26th March 2017) **www.thedailytelegraph.com.au

Estée Lauder announces Misty Copeland, as the new global spokesmodel for the brand’s Modern Muse fragrance. Misty is a principal dancer with American Ballet Theatre (ABT), the first African American woman to ever hold this position in the company’s history. She is also a philanthropist and was named in the Time Magazine 100 Most Influential People list in 2015. Misty fronts the new Modern Muse fragrance campaign across digital, TV, in-store and print.

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Protected

by Nature NATURE LOVERS WELCOME BURT’S BEES 100% NATURAL ALL-WEATHER SPF 15 LIP BALM Lips have especially thin and sensitive skin, so they’re one area that you should pay extra special attention to when it comes to the sun. And that doesn’t mean slathering thick white sunblock on your pout.

Dermatologist, Dr Leona Yip told us that there is a big void in the Australian market for lip moisturisers that incorporate a broad spectrum sunscreen. We know that sunscreen use protects against skin cancers and photoaging, and the lip is no different to the skin when it comes to reaping this benefit.

Now, you can revel in the outdoors all day long without the worry of dry or sunscorched lips. Instead, keep lips hydrated and protected year-round with new Burt’s Bees All-Weather SPF 15 Lip Balm.

CHEMICAL SUNSCREEN VS PHYSICAL BARRIER WHAT’S THE DIFFERENCE?

CHEMICAL SUNSCREENS work by absorbing and converting UV radiation to another form of energy in the infrared spectrum i.e. heat, through a series of chemical reactions at the skin level.

Formulated with Zinc Oxide – a physical, mineral-based sunscreen that reflects UV rays naturally – the NEW balm’s formula moisturises lips with nourishing ingredients such as Beeswax, Meadowfoam Oil, Cocoa Seed Butter and Olive Fruit Oil. Although our priority is protection, it’s never a bad idea to keep your lips nourished!

Unlike some natural SPF formulas that can produce an uncomfortable white cast on the skin, Burt’s Bees All-Weather SPF 15 Lip Balm is formulated to provide 100% natural protection without an unsightly trade-off.

Kiss hello to hydrated and protected lips all year round!

Burt’s Bees All Weather SPF 15 Lip Balm will launch in November 2017 in Priceline, Chemist Warehouse, Big W and selected pharmacies for $7.95.

WWW.BURTSBEES.COM.AU. STOCKIST NUMBER: 1800 813 661

PHYSICAL SUNSCREENS work by reflecting UV radiation so it “bounces” off the skin surface without any chemical reactions involved.

THE VERDICT Both chemical and physical suncreens work well, but chemical sunscreens may be subject to formulation instability rendering them less effective, and may cause skin irritancy in those with sensitive skin. Zinc oxide is a safe and reliable physical blocker that does not irritate the skin, and is a true broad spectrum sunscreen that protects all through the UVB to UVA1 spectrum.

Dermatologist, Dr Leona Yip

Gucci Bloom: debut fragrance by Alessandro Michele

HALEY BENNETT - THE NEW FACE OF CHLOÉ On the occasion of the 10th anniversary of Chloé’s signature fragrance, Coty has announced American actress Haley Bennett as the new face of the advertising campaign, pictured here. Haley joins the cast of freespirited Chloé girls who have all represented this iconic fragrance, including actresses Dree Hemingway, Clémence Poesy and Chloe Sevigny, and model Anja Rubik.

In the campaign directed by Stéphanie Di Giusto, Haley Bennett embodies the Chloé woman in charge of her path and her own destiny. Alone on a desert road, behind the wheel of a vintage convertible, she boldly allows herself to be guided by the wind.

Even though the destination is unknown.

Even though she’s bound to encounter the unexpected. Her adventure is most promising.

The independent spirit of the Chloé woman is the key to following one path only: her own.

10th birthday celebrated with Limited Edition Chloé Absolu de Parfum launches on October 22nd in celebration of this iconic fragrance’s 10th birthday. Composed by perfumer, Michel Almairac, who created the original fragrance, its rich, woody, textured floral fragrance is not just recognisable as the Eau de Parfum Chloé: it is a more refined version. The intensity and depth of the Damascena rose, already present in the original fragrance, is increased and combined with an absolute of Centifolia rose from Grasse. While vanilla absolute unfurls its round, velvety facets, a touch of patchouli adds character. The light amber colour of the Absolu de Parfum is framed by a bottle featuring a metal plaque in a new shade. For the first time, the habitually silver plating takes on a cool golden undertone. The beige grosgrain ribbon reflects this hue woven with a golden thread for this limited edition.

Chloé Absolu De Parfum EdP 50ml $145.00.

Available from David Jones, Myer, Sephora and selected independent pharmacies nationally.

28|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

The first Gucci fragrance developed wholly under Alessandro Michele’s creative vision encapsulates the new modern philosophy that is the guiding vision for the House.

“I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance.

The garden is as beautiful as women are; colourful, wild, diverse, where there is everything. Gucci Bloom smells of this garden in order to travel to a place that is not there,” says Alessandro Michele.

Blended by master perfumer Alberto Morillas with direction from Alessandro Michele, the fragrance is created to unfold like its name. Natural Tuberose absolute harvested from India is interlaced with natural Jasmine absolute. Jasmine bud extract, obtained through an exclusive method of co-extraction that blends a natural quality of jasmine and captive molecules to impart a fresh green and petal scent on the

skin. A plant used in perfume-making for the first time, the Rangoon Creeper, was discovered in South India, and embodies the new scent’s concept and name, as it changes colour from white, gradually darkens to pink then finally to red when it blooms. The vine’s flowers are redolent with a slightly powdery feminine floral perfume.

In vintage powder pink shades the lacquered square-shaped bottle is appliquéd with the Gucci label ribbed and framed in black. On counter now: 30ml $105.00, 50ml $145.00, 100ml $195.00.

Personal care boosts self esteem If you forget to spray on your perfume before running out the door, or leave your lipstick by the bathroom mirror, you’ll probably risk missing the bus or being just a tad late in order to pop back and get it stashed in your bag. It’s part of you, and you feel ‘undressed’ without it.

If someone outside the beauty business conveys to you that beauty is about vanity and rather shallow to be working in an industry devoted to pigments and pimples, stay strong, and don’t slosh them or get stuck into a defensive row.

Here are some obvious, but never-the-less useful stats to keep your heart-rate down. We are all working in an industry that literally changes lives for the better all day, every day. From Look Good Feel Better workshops that help cancer patients through the appearance related issues resulting from their treatment, to everyone’s everyday ablutions, skincare and makeup preferences.

The Cosmetics Europe Consumer Insights 2017 report reveals that 71% of respondents say personal care products are important or very important in their daily lives. Of course they do, I hear you say, and rightly so since their positive perception extends across a range of goods you’d hope they’d be keen to use every day - from oral, hair and skincare to sunscreens and other cosmetic and personal care products. It’s not about vanity, it’s about quality of life; 72% of consumers said that the cosmetics and personal care products they use improve their quality of life.

This extended across every age group and is particularly strong among women, depicting an industry aligned to consumer needs and providing an effective range of products to meet them. These respondents prioritised their criteria for quality of life as good health and personal hygiene, placing cosmetics and personal care products as key to achieving and maintaining them and building up self-esteem.

Chris Hemsworth

– THE FACE OF BOSS BOTTLED

BOSS Parfums (Coty) has announced Chris Hemsworth as the new face for Boss Bottled. The Australian actor joins an exclusive circle of previous fragrance ambassadors as part of the renewed Boss Bottled Man of Today campaign just launched. The Boss Bottled story says the fragrance is synonymous with aspiration, effortlessly incorporated into the daily routines of men all around the world.

BONDI PERFUME - MICHAEL BUBLE

AVA I L A BL E N O W TO O R DE R W IT H

Obsessed with this fragrance

Benefit’s nod to the boobies Did you know that Benefit’s iconic cheek and lip tint, Benetint was created as a nipple tint for an exotic dancer?

And why not. A girl’s got to do what a girl’s gotta do. Defining the brand as a fix it, solutions brand of cosmetics, the Benetint line has been paid attention to with new variations. Today we have a new bright cherry tinted lip & cheek stain, called You gogo, girl!

It is a see-through bright cherry lip and cheek stain giving a bright, vibrant, juicy pop. Kiss-proof and smudge-proof…”it’s the wildest flush you can get from a bottle!” says the company. The long wearing, liquid gel formula provides buildable coverage and a natural-looking finish.

Original Benetint launched in 1977, was repackaged in 1990, Posie Tint launched in 2008, Chacha Tint in 2011 and Lolie Tint in 2014. RRP $55.00, available October 2017.

Obsession changed the world of fragrance in 1983. It was a combination of the imagery, the campaign with Kate Moss, aged 18, photographed by her then boyfriend, Mario Sorrenti, 20, and the scent. Today that mood is the inspiration for new Obsessed perfume.

“I suppose you could say we were obsessed by Obsession. If one thing summed up CALVIN KLEIN for us visually, it was Mario Sorrenti’s Obsession campaign with Kate Moss,” says Raf Simons, Chief Creative Officer at CALVIN KLEIN. “It lived in our heads for so many years and became a touchstone of sensuality when we arrived at CALVIN KLEIN. We thought about a scent that could reflect such an idea of memory and desire for today. Of male and female, of the memory of somebody else on your skin”.

Pieter Mulier, Creative Director CALVIN KLEIN continues the story: “One of the first things we did when we arrived at CALVIN KLEIN was look at the Obsession archive. It was then that we discovered so many images that had never been seen and began to really understand the true love story behind Kate and Mario’s campaign. It is a story of an iconic and inspiring moment in fashion photography as much as a deeply personal and human love story, the two are intertwined and can never really be replicated again. We wanted to look back on both and explore them in a new way, while making the scent very much part of this story. We wanted memory, the visual and the sensual to intertwine today.”

As the re-invention of an iconic fragrance, Obsessed plays on the evocation of memory through scent. At the heart of Obsessed are the traditional scents of the masculine Fougère - particularly white lavender - harnessed for the women’s fragrance, while the men’s scent has a dark vanilla.

These elements are combined with materials more typically associated with each gender; musks add a sensuous warmth to the women’s fragrance while amber and woods strengthen the sense of masculinity in the men’s.

Obsessed for Women is categorised as an Oriental Aromatic Green. Perfumer, Annick Menardo and Master Perfumer Honorine Blanc. Eau de parfum Spray 100ml, $99.00 and 50ml, $79.00, Body Lotion 200ml, $30.00.

Obsessed for Men is an Oriental Woody Amber. The perfumers are Ilias Ermenidis and Christophe Raynaud. Eau de toilette Spray 125ml, $99.00 and 75ml, $79.00 and Deodorant Stick 75g $19.00. The Obsessed bottles are made rounder, fuller and entirely translucent.

As the legendary campaign approaches its 25th anniversary, Obsessed utilises never before seen imagery from that time and personal biography to further explore and evoke the idea of memory, past love and present iconography.

Transforming some of the additional and unseen prints - there are more than 250 in total - into still life compositions, along with film clips, Mario Sorrenti himself revisits his own history.

BENEFIT COSMETICS CELEBRATES THE SUMMER OF LOVE

The Summer of Love was in 1967 in San Francisco. Born in San Fran Benefit Cosmetics celebrates this moment in time for its Holidays collection.

There are moments in time when a word or thought has such power it changes history; a generation so involved in the moment it becomes unstoppable; a spiritual awakening 30|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

so profound that its very conception shatters perceptions, halts the world and makes people from all nations take notice. In the 1960s this word became synonymous with a generation and city called San Francisco. It was a concept, a belief deep in the hearts of all who were there (and those who wished they were), writes the official Summer of Love website. “It began with Ken Kesey, the Merry Pranksters and their bus “Furthur”, Jack Kerouac, Allen Ginsberg, Lawrence Ferlinghetti and the Beat Generation. They gathered in places like North Beach, Haight Ashbury, and in cities like Palo Alto, Berkeley, Seattle, Portland, New York and L.A. These pockets of counter-cultural, antiestablishment individuals questioned authority and their surroundings while searching for the

real meaning of life and deeper truths. These small communities of like-minded individuals and their “families” of communal creativity focused on poetry, art, folk music, jazz, and rock ’n roll, demanding to be free of societal norms.

Benefit celebrates with collectible snow globes featuring iconic feelin’ Frisco scenes.

From the Golden “Glam” Bridge to the most twisted street in the world, these custom gift sets are jam-packed with Benefit cult-favourites and bestsellers.

Golden Gate Glam “west coast wow!” is a complete makeup kit, $65.00; Hello San FrancisGLOW! “glowin’ downtown” highlighter kit, $45.00; GLAM Francisco Benefit bestseller set, $79.00. Available October 2017.

BONDI PERFUME

AUSTRALIA’S LEADING FRAGRANCE MANUFACTURER AND DISTRIBUTOR

ALL BRANDS AVAILABLE TO ORDER www.bondiperfume.com.au

Weleda baby awards Weleda has won seven gold and one silver awards in the UK’s Gentle Parenting Awards.

Products were shortlisted by Gentle Parenting’s panel of expert judges, before being put to the test by parent reviewers, and then finally going forward to a public online vote. As Gentle Parenting’s founder, baby expert Sarah Ockwell-Smith, explains - these awards are given to: “products that are well made, gentle to the child and the environment, and ones that solve a problem and are genuinely loved by gentle parents”.

Jayn Sterland, Managing Director, Weleda UK says: “Our mother and baby collection is really at the core of our business, with our Calendula Shampoo & Body Wash being our top selling product right across the Weleda range. We are thrilled that Weleda Baby is also clearly important to parents who are choosing to raise their families in a natural, gentle way”.

Luxury organics Waiheke Island based organic skincare company Lewin & Reilly introduce their “Place to Face” philosophy.

Kim Lewin-Reilly and Andi Reilly have a unique approach to producing their luxurious organic skincare range.

Inspired by the cuisine philosophy of ‘farm to table’, the couple source organic botanicals exclusively from growers and indigenous land owners in New Zealand, Australia and the islands of the South Pacific. Using their original in-house formulations, they blend these rare ingredients into potent skincare, ensuring that these healthful, skin loving properties are delivered directly from ‘Place to Face’. “It’s a real privilege to be able to work with these growers and land owners,” says company founder Kim Lewin-Reilly. “We feel a great responsibility for ensuring that the potential of these amazing ingredients is harnessed and available to our customers. We also feel that there is a lack of transparency when it comes to ingredients found in skincare, even with organic and natural brands.

We’re very proud of our suppliers and growers, and love to showcase them.”

Based on a combination of certified organic Fijian virgin coconut oil, biodynamic extra virgin olive oil grown in Marlborough and bio-dynamic macadamia oil from Queensland, the range includes Kakadu plum from the vast Kimberley desert of Western Australia, native New Zealand red and green seaweed, and tamanu oil wild harvested in Vanuatu.

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VICTORIA BECKHAM’S SECOND MAKEUP COLLECTION WITH LAUDER Smart. Sophisticated. Strong. Sensual. So says the press release and we agree. Victoria Beckhams’s second capsule makeup collection with Estée Lauder is a very wearable luxury look – feminine and classy. Following the global success of the first collection, ten hero products will be reintroduced, along with eighteen new products and two limited edition sets from 1st October, 2017.

“With this makeup collection, I want to make women everywhere feel empowered, beautiful and confident. Inspired by my favourite cities in the world, this collection reflects my own personal beauty vision,” says Victoria Beckham.

It’s about skin perfecting, an aura glow, highshine illumination and flattering hues. Taking the top price at $1,050.00 is the Victoria Beckham Collection Trousse de Maquillage: Noir Makeup Kit - a black textured-leather pouch handcrafted in Italy, lined in signature Granito canvas and finished with a discreetly branded zip pull in Victoria’s signature blonde gold colour. Includes six handpicked signature items from the Victoria Beckham Estée Lauder second capsule collection.

The Victoria Beckham Estée Lauder makeup collection is available at selected retailers from 1st October, 2017.

The Hut Group acquires RY.com.au The Hut Group (“THG”, or the “Group”), one of the world’s largest online Health & Beauty retailers and brand owners, has acquired RY.com. au, a leading online beauty retailer in Australia and New Zealand.

Established in 2005 on the Gold Coast, RY.com.au has grown to become one of the largest online haircare and beauty stores in the country, offering over 250 premium skincare, haircare and cosmetics brands. The company also operates two bricks-and-mortar salons, in Burleigh and Southport, Queensland.

THE NEW FRAGRANCE BONDI PERFUME - DELTA

B Y D E LTA G O O D R E M

AVA I L A BL E N O W TO O R DE R W IT H

L’Oréal Color Riche collab with Balmain L’Oréal Paris Color Riche, a world-leading lippie gets the Balmain fashion aesthetic through a collaboration with the Parisian couture house. One of fashion’s edgiest designers, Creative Director Olivier Rousteing joins forces with Paris Fashion Week’s official beauty partner L’Oréal Paris, to empower women around the world.

“For L’Oréal Paris this collaboration is an opportunity to give more people access to high fashion through makeup,” says Pierre Emmanuel Angeloglou, L’Oreal Paris Global President. Launching in Australia in early 2018, there are 12 fashion forward shades powered by the creamy Color Riche matte formula, inspired by three runway themes that define Balmain’s modern tribes. Celebrating diversity each tribe distinguishes a different form of femininity with an associated earthy stone: green marble for the nature glamazone beauty, onyx for the glamorous couture and malachite for the edgy rock.

Each has four unique shades among which are the three stand-out star shades.

Map of the Heart Inclined to write that we have a new interesting fine fragrance player on the scene, it wouldn’t be true, for Map of the Heart was founded in 2014 and launched that year in Florence, Italy.

Describing their company as “conceived in Australia - made in France” the founders Sarah Blair and Jeffrey Darling believed that if they were successful with their fragrance in Italy then the rest of the word would follow. And that’s proving true. Map of the Heart fragrances – there are now six – are available across Europe, are about to enter the US and the Middle East is next. “Strategic and slow, carefully choosing the retailers we work with,” says Sarah.

A niche, boutique fragrance company, the founders are from the arts world. They collaborated with the best – Sarah Googled around to find them, rather than word of mouth and she found Givaudan to create the fragrance, Jacques Huclier, master perfumer created the first three fragrances and remains close to the brand, and Pierre Dinand designed the bottles which remains the same for each fragrance, with a change in livery to match the name. Everything the company produces is a work of art from the shop at 22 Liverpool Street, Darlinghurst, Sydney to the Look Book and the fragrances themselves.

The inspiration for Map of the Heart is Sarah’s belief that everything comes from the heart. “It is everything pure, good and evil. It aches, it desires, it is who we are. In mapping the heart we are both explorers and tourists, at the frontiers and the centre, navigating the unknown and the all too familiar. We can tread paths both travelled and not. If it touches us, makes us ache, challenges and explores what it is to live, then it is for Map of the Heart”.

The Look Book tells us: “Sarah drinks words for breakfast. She likes to make stuff. Loves the plain and the luxurious jammed together. Smell shorthands everything: a memory, a place, a feeling.

Jeffrey thinks in images. He thinks a good image asks more questions than it answers”. Sarah and Jeffrey have had a long creative relationship in writing, design and film. Map of the Heart was borne out of a creative need to further explore the full atlas of the senses. It draws on their passion for story and understanding that scent is as transporting and intoxicating as words, images and film.

Jacques Huclier is a master perfumer who thinks in scents. His scents soar and sing. Each Heart has its own distinctive olfactory poetics. As a nod to the brand’s Australian heritage he wove a fil rouge of Australian sandalwood into each of the hearts – its DNA. Pierre Dinand is perfume bottle design royalty. His design challenges the comfort of fragrance bottle design with its signature of an anatomical heart in all its ugly beauty that fits perfectly in the hand. “From the 700 perfume lines I have designed over 50 years this bottle was one of the most technically difficult. This project asked as much of me as YSL Opium or Eternity by Calvin Klein. I’m very proud.” The six hearts are: Clear Heart v.1, Black Heart v.2, Red Heart v.3, Gold Heart v.4, Purple Heart v.5, Pink Heart v.6.

Understanding we are talking serious perfumery here, Sarah tells us, as an afterthought: “We were selected for the Olfactorama - Prix de l’Emotion 2017 award.” Taking place in Paris, it is an annual, blind testing evaluation of the highest perfume creations, “and whilst we didn’t win, we were in the final selection of five and excited to be in such good company amongst the 350 invited to be in the awards”.

The shop is open Tues-Friday 11am - 6pm, or by appointment.

34|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

Soft perfume Launched in 2015, the visionary creator behind ‘La Maison du Soft Perfume’ is Isabelle MassonMandonneau, cocreator of Sephora and whose love for the expressive world of beauty and fragrance has been cultivated her whole life. After LVMH acquired Sephora in 1997, Isabelle embarked on a personal journey into the world of fragrance, seeking to give it a new identity.

Sabé Masson is a deluxe range of soft perfume solids which are a precious combination of the finest perfumery and natural cosmetic ingredients, rich in skincaring properties while remaining alcohol and paraben free. Designed, formulated and crafted in France and combining pure olfactive raw materials with the virtues of skincare to gently soften the skin, soft perfume is a nourishing solid skincare perfume in stick form.

Inspired by science, poetry, vegetation and animals, each of the products is nourishing yet environmentally sustainable. Comprising 10% fragrance created in Grasse, France, each soft perfume is formulated with one of three natural cosmetic bases: shea butter for softening skin; tiare oil for replenishing skin moisture; and mango butter and tamanu oil, suitable for damaged skin in need of revival. The 16 different scents are packaged in recycled boxes and paper. The house has also created a ‘Soft Perfumes Liquides’ range, anticipated for an Australian launch in the near future. Sabé Masson is available through select boutiques and perfumeries across Australia. RRP $40.00.

esprit Magazine promotion

CHRISTMAS GIFTING BY JURLIQUE 2017:

Pure joy, wrapped in Jurlique Jurlique - the number one premium skincare brand in Australia - is perfectly placed to meet the ‘return to nature’ societal trend where customers are seeking sensorial indulgence. Christmas is a delightful opportunity to direct pressie shoppers to Jurlique’s selection of natural beauty gifts.

For the first time Jurlique has an entry price of $35 with Lavender Mini Treats (valued at $43.70): Lavender Hand Cream, 40ml and Lavender Hydrating Mist, 30ml. And then there’s the top of the range Ultimate Face and Body Collection containing nine full-size face and body products for a complete regime of natural beauty, $420 (valued at $602). On counter 2nd October 2017. Available from Jurlique stores, leading department stores, selected pharmacies and Sephora.

“This time of the year is all about creating moments with loved ones. It is also the time of year where we get the opportunity to unwind and rejuvenate before the next year rolls around. Jurlique has always advocated the importance of taking time out to give our skin that extra bit of tender, loving care”, Ann Donohue, General Manager, Jurlique Australia.

With a range carefully picked by the Jurlique team you can spoil loved ones or be spoilt with the best of nature’s wonders. If you are looking for a present to impress a Jurlique veteran, you can’t go past the Ultimate Face and Body Collection, which is filled with

Jurlique’s most-loved products, including the customer favourite, Skin Balancing Face Oil (50ml). Or if you are looking for something new to try, Jurlique’s New Body Shower Gels and Body Lotions are featured in both the Body Indulgence and Rose Favourites Sets.

With Jurlique’s Online Gift Guide (www.jurlique.com.au), choosing the right gift this year has never been easier. Whether it be a gift for a loved one, a Chrissy Kringle present for a co-worker or even just a treat for yourself, Jurlique has made the choice between so many incredible gift packs a simple one.

Introducing Organic Island

Ecoya blossoms in new livery

Organic Island is a certified organic skincare company with one mission; to deliver powerful results using the purest ingredients. The founder and MD, Mark Power, tells us: “Organic Island offers consumers the peace of mind that comes with organic certification PLUS the outstanding results often associated with luxury mainstream products. Using breakthrough formulations, powerful active ingredients and rigorous clinical testing, the Organic Island products are proven to improve, nourish and protect the skin”.

The range includes: Baby skincare range featuring Nappy Rash cream, Moisturising Milk, Bath Wash & Shampoo and Pamper Pack; Active Antioxidant Crème – Day; Deep Nourishing Repair Crème – Night; Restructuring Eye Crème; Nourishing Hand Creme and Paw Paw Lip Salve.

What does double-certified mean? “Attaining an organic certification is not easy.

It involves a great deal of time, high costs and strict attention to detail. Organic Island believes this process is essential for quality, that’s why every Organic Island product is certified organic by both Australian (ACO) and international (BDIH) standards,” says Mark.

What are breakthrough formulations? “Maintaining the integrity of ingredients is the key to ensuring excellent results. It is also difficult to achieve when dealing with fresh, active, organic ingredients. Rather than use other existing formulations, Organic Island invested in the latest and most advanced formulas, specifically designed for organic materials. Every Organic Island uses OliveM1000 Crystal Skin, Lexfeel Natural and Si02 Martix™ to readily absorb quality organic ingredients directly into the skin”.

Modelco’s MC2 High Performance Tan collection ModelCo, the self-tanning experts, launch High Performance Tan, a unisex collection featuring energised key active ingredients Caffeine, Guarana, Organic Cocoa & Coconut Oil and supported by colour-control technology. It’s inspired by our urban world where activewear and wellness are dominating - it’s all about high performance living. Key features are: fast acting and long lasting. Leave on for one hour for a sunkissed effect, two hours for bronzed and three hours for an ultra dark look. Price range is $20.00 for the 200ml Tanning Lotion and Mousse, $20.00 for the 175ml Self-Tan Dry Body Oil and $10.00 for the 125g Tan Remover Exfoliating Soap. Available now at www. modelcocosmetics.com, Priceline, Woolworths, Chemist Warehouse and Target.

36|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

Ecoya Australasian home fragrance house introduces a whole new look to market, on counter now. The relaunch of the brand, which has been 12 months in the making, sees a new refined logo, contemporary new packaging and three new fragrances, extending the Ecoya collection fragrances to ten.

Beauty media gathered at Bondi Beach’s QT hotel to hear how the reinvigoration was inspired by the brand’s Australasian heritage.

Ecoya was founded a stone’s throw from the briefing’s location, in Botany Bay Australia in 2004. Today, it is designed in Auckland New Zealand and handcrafted in Sydney Australia.

From the creative direction through to production, Ecoya remains inspired by the Australasian region at large: from alpines to archipelagos, city to sea, the sheer variety of botanical bases, fragrances and locations allows Ecoya’s fragrance experts to transform raw nature into perfumes that are rich, rare and evocative.

The new packaging features the Ecoya ‘white iceberg design’ and the carton colour ways have been reinvigorated to feel fresh and contemporary, while remaining recognisable to the loyal consumer. Each premium carton is topped in pristine, icy white. Underneath is colour, wild form and natural shape perpetually changing for each fragrance, an illustration of the scent awaiting within.

The three new fragrances are Spiced Ginger & Musk, Blue Cypress & Amber and Cedarwood & Leather. These contemporary, more masculine fragrances sit alongside the iconic collection scents of French Pear, Sweet Pea & Jasmine, Lotus Flower, Lemongrass & Ginger, Vanilla Bean, Guava & Lychee Sorbet and Coconut & Elderflower.

ECOYA is now offered in more than 1400 department stores and boutiques around the world, from Hong Kong to London, Tokyo to Copenhagen, gracing the shelves of stores such as John Lewis and Liberty of London in the UK, Takashimaya in Singapore, David Jones in Australia, Red Current and Smith & Caugheys in New Zealand and Lotte in Korea.

DEFY M OT H E R NAT UR E

BY E MB R A C I N G H E R. Introducing new Skin Nourishment SPF 15 Day Lotion and Night Cream with royal jelly.

Harness the power of nature to nourish your skin’s health today and protect it in the future.

BurtsBees.com.au

INDUSTRY NEWS

RE-NUTRIV PREP STEPS Estée Lauder’s Re-Nutriv Ultimate Lift Regenerating Youth collection has one high-achieving common dominator – every product includes the exclusive Floralixir™ Dew. Created with two precious flowers known to thrive in the bitter cold of the Himalayas and the desolate highlands of Brazil - their potency magnified by the power of Re-Nutriv science - the Floralixir™ Dew helps reawaken skin’s innate powers of visible regeneration and youthful renewal. Skin looks dramatically more lifted and firmer as natural collagen production increases. A stunning radiance is revealed.

There are two new prep products just landed on counter.

Re-Nutriv Ultimate Lift Floralixir™ Dew Regenerating Water. Including Ultimate Lift technologies and intensive smoothing and strengthening ingredients, this brilliantly concentrated infusion renews skin’s youth-regenerating power: skin feels smoother and nourished, soothed and strengthened. The complexion looks rejuvenated, as skin appears firmer, more lifted. RRP $170.00, 75ml.

Re-Nutriv Ultimate Lift Regenerating Youth Treatment Lotion leaves skin feeling as soft as a petal, looking more beautifully even-toned. RRP $120.00, 200ml.

SNIPPETS Unilever buys Hourglass cosmetics Unilever has signed an agreement to acquire Hourglass, the luxury colour cosmetics brand available in Australia at MECCA stores.

Founded in 2004 by beauty industry veteran Carisa Janes, Hourglass is known for innovation, luxe packaging and exceptional product experience. The brand is acclaimed for its breakthrough formulations and technological innovation, including the use of active ingredients in complexion products. Hourglass’s distinctive offering has secured the brand a loyal following amongst consumers who look for high performance beauty products.

What’s in it for ME? Colour that cares, that’s what! Despite a drop in sales growth this year, Mintel research indicates skincare-inspired benefits are in high demand among colour cosmetics users as the lines between facial makeup and facial skincare continue to blur. Anti-ageing and moisturising claims top the list of benefits female facial cosmetics users are interested in seeing from their facial makeup.

“Overall, the colour cosmetics market experienced moderate growth in 2017.

However…facial makeup products that offer relevant skincare benefits present a bright spot that could reinvigorate sales,” says Shannon Romanowski, Director, Mintel Reports, Health, Household, Beauty and Personal Care. “As consumers increasingly express interest in facial makeup that incorporates skincare-related claims, it’s likely these claims will continue expanding into the cosmetics category. Antiageing and moisturising claims are appealing to older women, and can be particularly successful in light of an ageing population that is typically less engaged in the category.”

Anti-ageing younger consumer Research agency Mintel reports that consumers of anti-ageing skincare are getting younger

38|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

with girls, and guys, in their early twenties buying into the anti-ageing solutions category.

Sharon Kwek, Senior Beauty and Personal Care Innovation and Insights Analyst at Mintel, says: “It seems that the concept of ageing has infiltrated the younger population. This has given rise to the ‘early anti-ageing’ trend where younger consumers are starting to use antiageing beauty and personal care products that act as a preventive measure against early signs of ageing”.

Research from Mintel reveals that as many as 30% of urban Chinese consumers aged 20-49 describe their current skin condition as showing early signs of wrinkles or lines, while 39% of Chinese females aged 20-24 report using antiageing skincare products. In Thailand, 45% and 48% of metro male consumers aged 18 and over are concerned about the appearance of wrinkles and age spots respectively.

“An even skin tone that’s free from age spots and wrinkles has long been considered the ‘ideal’ among many in Asia. It is this quest for the ‘ideal’ that is encouraging younger Asians to use skincare products to delay and combat early signs of ageing. Younger consumers are increasing their use of anti-ageing products and brands can successfully appeal to this target market by offering anti-ageing solutions that address the lifestyle and environmental stressors to which they are commonly exposed,” Sharon continues.

Ever creative shu uemura

with versatile coverage in ultra-light texture.

Launching October. RRP $45.00.

shu uemura Super Maria Bros limited Edition Collection is a collaboration with Super Mario Bros., the legendary Japanese video game from 1985! Let’s go on a pixelated adventure to help Princess Peach and bring peace back to the Mushroom Kingdom with the Super Mario cast of characters and colourful makeup. Launching November.

Clarisonic Sonic Foundation Brush The Sonic Foundation Brush utilises Clarisonic’s patented oscillation technology to generate more than 18,000 micro-blends per minute, gently buffing the skin for an airbrushed, full-coverage look. The blend of bristle sizes – some soft and thin for blending, others firm and thick for precision – spread and evenly apply liquid makeup for the perfect blending, contouring or strobing effect in 60 seconds. Equipped with specially designed nonporous fibres, the brush head absorbs minimal formula to prevent clumping and reduce foundation waste.

In-use tests report that Sonic Foundation Brush was proven to provide better coverage and blending than hands alone. RRP $45.00, available at selected David Jones, Myer, Mecca and Sephora Stores, from the 9th October.

shu uemura Rouge Unlimited Renovation is a 38 shade collection based on the vibrant Tokyo city, including four mixer shades allowing you to create a range of lip looks from layering the shades, gradating colours, mixing and blurring.

The new formula offers an intense, true colour

ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |38

E V A S

E T A D E TH

LOOKING BACK

LOOKING FORWARD

BY ELISABETH KING

01.

25 YEARS

NAPOLEON PERDIS CELEBRATES 25 YEARS WITH KEY EXPANSION PLANS It’s been 25 years since Napoleon Perdis founded his makeup empire but certain things never change. The hard-working entrepreneur always talks at breakneck speed, his energy never flags and he’s always got something new in the works. “I feel as young as ever”, says the makeup maestro. “I believe that we have maintained our unique voice in the marketplace. Just because someone can do their own hair and makeup on social media doesn’t make them a qualified makeup artist. Consumers come to our counters and stores today for the same reason they always have - expertise, authenticity and iconic products.”

On August 30th, Napoleon opened his latest store on Crown Street in Sydney’s trendy Surry Hills. There was plenty of razzamatazz - a cake in the shape of the brand’s famous Auto Pilot Pre-foundation Skin Primer, local celebs and a party mood. But there was also a strong underlying message of the company’s future direction. The new location is a short distance from the original Napoleon Perdis concept store opened in Paddington in 1995. “People don’t just want to go to malls anymore”, says Napoleon. “They want their favourite brands to be a part of their community. We’re returning strongly to our roots in the High Street and reaching out to regional centers. We’ve launched in Darwin and more recently in Rockhampton, our first and only Central Queensland location. There’s a major trend of international brands such as H&M opening in strong regional markets.”

40|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

02.

03.

INTERVIEW

Career Highs/Constantly Adapting Napoleon famously refers to his core customer as ‘The Empress’ and she’s always been ageless long before the term became a current marketing buzzword within the beauty industry. “We’ve always had young and more mature customers. Women of all ages who experiment with and experience the brand, but who also want the backing of our training, expert tips and tricks and strategy.

I’m constantly adapting, too. Since I moved to Greece, my products have increasingly become more influenced by art, culture and heritage, not just the celebrity factor. My daughters, wife and mother also have an enormous influence on my product creation. Working with my daughter Lianna on the Total Bae collection has been a dream. The Napoleon Perdis DNA is still a guide, but she edits and has her own ideas which connect with a larger Millennial base.”

It’s difficult for Napoleon to pinpoint career highs over the past 25 years because there have been so many. The author of the makeup bible Forever Flawless, he was a recipient of the much-coveted Elle Genius Award from the US edition of the glossy magazine. More than 25,000 aspiring makeup artists have trained at his ground-breaking Makeup Academy. One of the original supporters of Australian Fashion Week, his runway virtuosity is legendary. His famous dictum - Not To Prime is A Crime has become as quoted as any of the sayings of the great beauty entrepreneurs such as Estée Lauder and Elizabeth Arden. Over the past quarter of a century, the Napoleon Perdis brand has become Australia’s leading makeup brand available in over 85 concept stores, 100 department stores and more than 750 independent stockists.

Looking back over a career that has made him a household name, Napoleon singles out the proudest moments of his professional life. “The founding of the Paddington store really mapped out the company’s DNA, but launching in Saks Fifth Avenue in 2005 was so emotional. I don’t think anything prepares you for the moment you see your name in the window of a Fifth Avenue store in New York.

Developing the NP Set range, an 85 piece collection for Target in 2008 was also a major milestone. It’s also been so empowering to work with some of the world’s leading retailers such as Bergdorf Goodman, Neiman Marcus, Ulta, David Jones and Myer.”

04.

Strategic Expansion Napoleon has never stood still and has always been focused on expanding his reach. “The advent of online shopping changed everything.

You have to be where your customer is today and they want to be able to buy your products where they shop. From the first week of November, we are debuting in Hairhouse Warehouse nationally. They are the second biggest franchised player in the Australian market and have 145 stores. They are also expanding rapidly in strategic locations like Ulta does in the US and will soon expand to 180 stores. The hair service/salon/product approach meshes well with our customer base.

A true multi-brand environment in the hair and beauty industry.”

Napoleon made global headlines when he expanded his business to the US in the early noughties. “We are heading overseas again next year but with a different strategy this time.

We don’t want to secure lots of shelf space because I’m more interested in pop-ups, online and small stores. London and Paris will be two of the key markets with a little in Zurich and Amsterdam.”

Swinging back to the brand’s objective to reach out at community level, you can’t get more local than pharmacy, says Napoleon. “We have always had a strong position in pharmacy with hundreds of accounts. But we want to put more emphasis on the pharmacy channel and see it grow to full play for the brand.”

Another non-negotiable is that the customer remains the bedrock of the Napoleon Perdis brand. “You can have tons of celebrities and influencers endorsing you, but if you don’t make the customer feel special and give them the luxury, glamour and empowerment they want, they aren’t going to buy.” An attitude that dovetails with Napoleon’s guiding principle that everything is achievable in your lifetime.

05.

06.

01. THE PERDIS FAMILY ATTEND THE OPENING OF THE SHOP IN SURRY HILLS

02.

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LIANNA LEADS THE PARTY NAPOLEON CUTS THE ‘PRIMER’ CAKE THE STYLE ICONS THE HONOURABLE MICHAEL KIRBY – CENTRE LUIS SANTOS – NAPOLEON PERDIS, JOSEPH LATTOUF – HAIRHOUSE WAREHOUSE, NAPOLEON PERDIS, LIANNA PERDIS AND EMAD NAYEF

ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |41

CULTURE MATTERS

BY ELISABETH KING

COMMITMENT, ENGAGEMENT AND WINNING INITIATIVES BOOST PERFORMANCE FOR L’OCCITANE The question - Does a company culture matter? - has become redundant. According to Deloitte, more than 80 per cent of companies today rate building a highperformance work culture as a top priority. That’s not just lip service at L’Occitane Australia. Since becoming Country Manager just over a year ago, David McConnachie has emphasised three core values as the essence of the L’Occitane approach - respect for the individual, the best 1.

service to customers and striving for excellence.

Few senior executives know better that there is a strong causal link between creating a solid corporate culture and sales growth. I’ve grown up in retail, says McConnachie. “Looking after your staff is key and I have always believed that it’s extremely important for senior executives to serve and support in-store associates. I do so on a regular basis, spending entire days in stores, assisting managers and waiting on customers”.

McConnachie’s guiding goal has always hinged on finding better ways to do things.

A competitive impulse with an emphasis on improvement that began early in his retail career as Manager Perfumery and Cosmetics with storied British department store chain, John Lewis. Before joining L’Occitane UK in 2007, he was Head of Retail for Neal’s Yard Remedies. Prior to coming to Australia in 2016, McConnachie was Country Manager for Canada and Senior Vice President Retail & Development, also working in the US market.

Deeper Staff Engagement and Communication McConnachie’s hands-on attitude has been a remarkable morale booster for those who face the retail front line every day. L’Occitane has a great gifting business, but it’s crucial to engage staff outside Christmas and holidays, he says.

“They love the story of the brand, but there was a real need to learn more about each level of the business. In April, we invited office and warehouse staff, store associates, retail 42|ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2017

and store managers to a town hall-type event held at The Ivy in Sydney. They shared best practices, became aware of all the issues that affect the business and we gave out awards. It was a huge success and an important learning experience for everyone. Changing times make for changing measures and we will be holding get-togethers twice a year in April and October from now on”.

Creating a winning company culture isn’t a quick fix, says McConnachie, it develops over time. Another initiative inaugurated this year was the hosting of regular breakfasts for nonmanagement employees. There’s no agenda beyond an introduction that tells everyone what the company has been up to, he says “We serve great food and each one lasts two hours.

Dialogue is open, whether individuals want to speak or appoint a spokesperson. Staff of all ages, especially the younger ones, are looking for a company culture with career development opportunities, work-life balance, job satisfaction and open lines of communication.

Building loyalty and commitment is what really drives the energy of L’Occitane as it continues to increase its network in Australia”.

New Digital Training Platform and Sunshine Concept Stores A recent study from the Department of Economics at the University of Warwick in the UK revealed that happy, engaged workers are 12 per cent more productive than the

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average worker, and unhappy employees are 10 per cent less productive. Apart from the town hall events and breakfasts, McConnachie has also refreshed and refined L’Occitane’s training programs. “We road-tested a new digital platform for training associates called My Learning - The L’Occitane Way - in August. We will be introducing it nationwide in October. We can see who is logging on and what they are enjoying to prompt feedback and spark ideas and action”.

L’Occitane’s success in Australia continues to centre on three areas, says McConnachie - serving customers and anticipating their needs, developing employees and cultivating leaders. “We are enjoying continuing growth.

L’ Occitane currently has 47 stores and we are opening five more through to March 2018, including Claremont in WA and a new concept store in The Rocks in Sydney.

The company is also rolling out the new Sunshine Concept store design globally, adds McConnachie. “The fresh, new look is based on a bright, golden-yellow decor. More a multi-sensory boutique, customers can test and play and the layout is segmented into key shopping areas arranged according to need, such as fragrance, skincare, home and more.

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CERTIFIED

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AUSTRALIA

The look is much cleaner and we have opened two in Australia - at Chadstone in Melbourne and Westfield Sydney in the CBD. Australia is one of a select number of markets to roll-out the new concept first, along with Hong Kong, Taiwan China and North America”.

Global Expansion with Social Responsibility Corporate culture is also shaped by everything from global vision to shared values. It’s been a big year internationally for L’Occitane. In May, the multinational acquired a 40 per cent stake in LimeLight by Alcone to expand into the US cosmetics market and to develop the makeup brand worldwide.

China was the best performing market for the company in the three months to June this year, with sales lifting 26.9 per cent. L’Occitane has also invested heavily in new products. “Our Chairman, Reinold Geiger, believes that if you never take a risk then you are not trying anything new”, says McConnachie. “And if you make a mistake, then learn from it and find a way to sell through it”.

A never-say-no-to-an-opportunity philosophy that dovetails with McConnachie’s own

personality. “I’ve always been a bit cheeky and prepared to push the envelope. When I worked in the UK, L’Occitane did a muchpublicised promotion at the Chelsea Flower Show. Last year, we opened a mega- store in Disney World in Florida. Everyone thought it wasn’t an obvious choice for us but everyone goes there - locals and tourists - and it’s been hugely successful”.

Consumers and employees are also looking for corporate cultures rich in social responsibility and community giving. Giving back has long been part of L’Occitane’s strategy, says McConnachie. “We constantly strive to do the right thing whether anyone is watching or not. Since 1980, L’Occitane has sourced its shea butter from a community in Burkina Faso, one of the poorest countries in Africa. It was one of the first fair trade agreements in the beauty industry and 17,000 women are now involved. Shea butter has become synonymous with L’Occitane and we are launching several new products this summer, including a body wash containing 10% shea butter oil and an ultra light body cream”.

Working for L’Occitane requires having a low resistance to change. Our new staff initiatives help to break down the management

L’Occitane Australia was accredited as a GREAT PLACE TO WORK, Aug 17 – July 18.

Read the story on page 88

“silos” that plague many companies which can hamper communications and performance, notes McConnachie.” I’ve always loved working in the stores, meeting customers and staff. Many of them ask me - How did you get where you are today? My answer is always the same – Always be at your best, always take opportunities presented and work hard, it’s really quite simple. We want to build a culture that promotes innovation and celebrates life and the successes of our employees”.

As good as his word, McConnachie has instituted a weekly talent wall to honour L’Occitane’s top-performing team members close to the head office yoga room.

1: David McConnachie – Country Manager, L’Occitane 2: L’Occitane’s Sunshine Concept store ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2017 |43

MARKETING

K-BEAUTY COMES OF AGE No Longer A Passing Trend, It’s Here To Stay

BY ELISABETH KING

The global beauty business is infatuated with Korea. The country’s leading beauty player AmorePacific has been dubbed the Estée Lauder of Asia and Seoul has become the Silicon Valley of skincare innovation.

But the definition of K-Beauty is changing. No one talks about French or American beauty simply because brands come from one country. Many insiders believe that the cosmetics industry will drop the national identity tag, as it did when the major Japanese beauty companies started focusing on export opportunities.

44|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

Top 10 Global Beauty Market To understand this metamorphosis, it’s crucial to understand the domestic Korean beauty market. According to Mintel, South Korea ranks among the top 10 global markets, currently valued at US$13 billion. Facial skincare is the dominant sector, accounting for 51 percent of total sales. Two-thirds of skincare launches in Korea are facial products, racking up US$6.5 billion in sales and projected to grow to US$7.2 billion by 2020.

Colour cosmetics are the second largest category in South Korea because Korean women are among the biggest makeup buyers in the world, spending US$45 a year in contrast to US$43 in the UK and US$37 in the US, reports Mintel. Over the next three years, the Korean colour cosmetic market is estimated to reach US$2.8 billion.

According to Jane Jang, senior beauty analyst at Mintel: “The Korean beauty market remains buoyant thanks to fast-paced innovations and highly engaged consumers who don’t hesitate to adopt novel products delivering new beauty experiences. The success of the market has been heavily driven by the boom in facial skincare, but is also highlighted by the impressive per capita spend on colour cosmetics which is

more than double the global average”. The Korean domestic beauty market has become so important that Walgreens Boots Alliance have partnered with Korean hypermarket retailer Emart to open Boots-branded health and beauty stores later this year.

Hotbed of Innovation/Torrid Export Sales Korea has been a hotbed of beauty innovation for decades, with an enviable reputation for research and development. Clinique was one of the first Western brands to incorporate Korean trends and many others have followed suit without acknowledging the inspiration, just as they do with Japanese innovations. What’s changed in the past decade is that South Korea was hard-hit by the GFC in 2008 and the government designated cosmetics as a major export earner. Consumers in other Asian nations, notably China, also decided that their beauty needs are better understood by close neighbours, just as they once looked to Japan.

Since 2009, Korea has been on a white-hot international growth trajectory, predominantly to China, Southeast Asia and the US. In spite of a trade row between Beijing and Seoul, beauty export shipments to China in the

January/February period this year surged 51.6 per cent to US$270 million, reports the Korean Cosmetics Association. Last year, Korean beauty exports rose 44.3 per cent to US$3.97 billion, says the Korean International Trade Association - double the 2014 figure of US$1.79 billion. China accounts for 36.5 per cent of annual Korean beauty exports.

Anti-Ageing and Natural Positioning To The Fore Korean skincare and beauty products got a major leg-up in China and the US for another reason - premium quality products at mass price points. But anti-ageing has become a major focus, says Mintel. Last year, 37 per cent of global beauty and personal care launches with anti-ageing claims were released in the Asia/Pacific region. South Korea and Japan are the leading players, with each country responsible for 23 per cent of APAC antiageing launches between 2014 and 2016, reports the researcher.

Ageing is a global issue, particularly in South Korea, Japan and China - countries that are most affected by a rapidly greying population, says Sharon Kwek, senior beauty and personal care analyst at Mintel. “It makes sense that

these North Asian markets are in the forefront of anti-ageing beauty within the Asia/Pacific area. The region’s growing silver generation is opening up opportunities for beauty and personal care brands looking to capitalise on the ‘grey wave’. And not only in these core markets, but also in Western markets with ageing populations such as the US, Europe and Australia”.

Much has been made of Korea’s rapid-fire pipeline of close to 100,000 unique products, a launch rate that would lead to clutter in markets like the US, the UK and Australia. The cause is easy to trace. Korean beauty lovers have little or no brand loyalty. Korean brands of all sizes have to launch new products or upgrade packaging as often as four to six months just to maintain consumer interest. Not only does this boost innovation for a constant stream of jellies, emulsions and instant essences, it’s also the reason why there are so many concept stores in Korea to showcase the flood of new products and experiences. K-Beauty stalwart, Etude House, opened a new three-storey flaship store in Seoul in May, an interactive beauty destination dubbed the “House of Colour Play” where consumers can be creative to their heart’s content.

Don’t be misled by “would you believe it” headlines about ingredients that, frankly, have limited appeal in Western markets - horse oil, snail slime, shark’s fin, bird’s nest extract and synthetic spider venom. Mainstream Korean skincare is focused on natural ingredients that align with hanbang - traditional Korean medicine based on herbal ingredients which have a lot of resonance globally such as ginseng, green tea and bamboo. At this year’s In-Cosmetics Korea, there was a noticeable ‘greening’ of the products on show to emphasise a natural or organic positioning.

AmorePacific, for example, has its own green tea plantation on Jeju Island and is opening a Sulwhasoo concept store in Galeries Lafayette in Paris in September using Korean traditional herbal medicine as a key design motif.

Another hot trend at the exhibition which boasted over 200 exhibitors tapped into the global consumer trend of reading ingredient labels on beauty products - as in labels claiming 30 per cent coconut water to play into the wellbeing wave. There was also more emphasis on multi-purpose and dual-pouch products which are mixed just before use. A global bioavailability message already in major play with products like Lancôme Genifique Sensitive and Clinique Fresh Pressed Daily Booster with Vitamin C.

Skintertainment/ Beyond Niche There’s been a lot of talk about elaborate 15step skincare rituals but many Korean women don’t indulge in them, let alone Americans and Australians. The future of K-Beauty is already

here. Only a few years ago, it was a niche market in the US but has now gone mass because of the so-called Skintertainment appeal of Korean beauty products to Millennials on price, fun packaging and camera-ready skin.

Target, CVS, Ulta and Walgreens now stock more Korean beauty brands in thousands of stores across the US than department stores and Sephora.

A similar development has happened in Australia to a much more limited degree.

For example, Mecca Maxima stocks the Chosungah22, 16 Brand and Mizon brands.

Myer introduced Korean brands, including Saturday Skin, earlier this year. Sephora offers Moonshot, 3CE and For Beloved One. Priceline stocks Toly Moly.

AmorePacific - In the Shadow of a Giant According to Kline Group, K-Beauty sales in the US rose 27 per cent between 2015 and 2016. Skincare accounted for 80 per cent of sales, with 17 per cent of revenues coming from makeup. The American market is expected to grow a further 16 per cent over the next five years. But in spite of the deluge of new brands, reports Kline, over 80 per cent of K-Beauty sales in the US come from only four brands.

Korean market leader, AmorePacific, has a 35 per cent market share in the US through its socalled ‘champion’ brands - Sulwhasoo, Laneige and IOPE - and its chain of 70 Aritaum concept boutiques which will rise to 100 stores nationwide.

In fact, any discussion of Korean beauty centres on AmorePacific. The multinational and inventor of cushion compacts - over 100 million sold - spring boarded five places this year to number 7 on Women’s Wear Daily’s Top 100 Global Beauty Firms. The first time a Korean company has ranked in the top 10 with revenues of US$5.58 billion.

AmorePacific owns 30 brands, of which only a handful are available in Western markets.

The multinational is launching one of its key skincare brands - Laneige - in 150 Sephora stores in the US in September, following an online release on Sephora.com in June.

Building on such initiatives, many analysts believe that the company will meet its growth target of US$12 billion in global sales by 2020 as it accesses more European, South American and Middle Eastern beauty markets.

But if imitation really is the sincerest form of flattery, say industry observers, we will also see more European and American brands creating less expensive alternatives to Korean beauty products by adopting their fun packaging and fast-track product development.

ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |45

Covering all Bases Nails, Celebrity Scents

and Prestige Fuel Multi-Channel Success

by Elisabeth King

Escentials Brands is on track to give the celebrity fragrance category a major jolt this summer. On November 1st, the boutique beauty company is launching Moonlight, the latest signature fragrance from Ariana Grande. The triple-platinum superstar wowed Australian fans in early September with her Dangerous Woman World Tour. Ariana’s extraordinary ability to connect emotionally with her fans has played a major role in the success of her fragrance franchise, says Nicole Bowman, General Manager, Escentials Brands.

five-step process - buff, peel, press, file and swipe top coat”.

The price is right, too - $15.99 for a packet of 16 - says Bowman. “There are over 200 designs and we have the top thirty. November will see the launch of limited edition Christmas and children’s ranges. Allergy-free, non-damaging to nails and consumers don’t have to use a UV lamp to achieve perfect nails that last for 10

Backed by millions of Instagram followers, a major form of advertising for celebrity perfumes, Ariana’s fragrances are a true expression of her inspiring presence and charisma, says Bowman. “Her first fragrance, Ari, debuted in 2015, and last year’s launch - Sweet Like Candy - hit 80 per cent of its sales. A fantastic result that propelled the duo to number one and number two rankings in Priceline. In less than two years, 220,000 units of Ariana Grande fragrances have been sold in Australia.

We are confident that Moonlight will also be a major success, adds Bowman. “Every individual celebrity brand has to be taken on its own merit these days.You can’t bank solely on a famous name. A celebrity has to be a role model for the projects and ventures they care about. Ariana has been very hands-on with her fragrance collection and she has really given it life after the initial introduction to build a strong on-going business”.

// WIDE-RANGING PORTFOLIO ACROSS ALL PRICE LEVELS

Escentials Brands also had a major celebrity-backed hit with Justin Bieber’s first fragrance, but we have always been a multichannel player across all price levels, says Harv Kler, Managing Director of Escentials Brands.

46|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

“Our current portfolio is more wide-ranging than when we launched five years ago. In addition to Ariana Grande, our stable includes Trussardi, Jean Patou, Atkinsons of London, Shay & Blue, Ted Lapidus, Jacques Bogart, Rock & Ruddle hair brushes and more recently Personail”.

Personail nail polish strips rolled out in 20 David Jones stores and selected pharmacies in August, says Bowman. “The brainchild of Alice Ho, it’s an Australian brand and she sold over 120,000 units in markets and online since founding the company in 2015.

Unlike anything else on the Australian market, Personail is 100 per cent nail polish on vinyl which adheres to the nail and eliminates drying time. There’s no smudging and no salon time.

Women can achieve perfect nails in an easy

days and up to three weeks with a top coat”.

Using the right brushes has become a major beauty trend and it’s even more important to select the right hair brush. The wrong brush can lead to more hair breakage and frizz; the right choice delivers good hair days on demand.

We launched the iconic Rock & Ruddle brand from the UK in 2014, predominantly in David Jones and key select pharmacies, says Bowman.

Rock & Ruddle is available in all David Jones stores and enjoys a top 15 ranking in general cosmetics, thanks to a 35 per cent increase in sales. “In August, we launched the much-anticipated Metallic range, a very glam

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David Jones”, says Bowman. “The other two launches - Amber Oud for men and The Black Rose for women - are more intense and contain some of the most expensive ingredients used in perfumery such as amber, oud and roses from Taif in the Middle East”.

Atkinsons of London will launch two new fragrances, California Poppy and Pirates’ Grand Reserve with David Jones later this year; both are a great addition to the Atkinsons portfolio. The famous Atkinsons Bear and hostess will continue to roam throughout the Elizabeth Street store promoting the brand during Christmas.

take on the brand’s classic natural brushes in silver, gold, rose gold and an iridescent green and purple - $44.95 for the small brushes and $64.95 for the large ones”.

Retail assistants love Rock & Ruddle brushes because they are easy to identify by their array of stunning designs and they live up to their promises, says Bowman. “They brush the hair without pulling, stimulate hair growth and help to de-tangle knots and prevent frizziness. Rock & Ruddle is also a great gifting brand because they have a design for all ages and personalities”. //EUROPEAN STYLE FUELS PRESTIGE AND PHARMACY GROWTH

Escentials Brands has carved out a major reputation in luxury fragrance brands. Jean Patou was one of our founding brands and is still going great guns, says Kler. “We’ve always kept the range selective - Joy, Joy Forever and Sublime - which is the right approach for both David Jones and select pharmacy accounts.

Trussardi has been very well-received because of its heritage and made-in-Italy appeal. We launched the brand in 2014 in six David Jones, but double digit each season has expanded the brand’s presence to 24 David Jones stores”.

In September, three new Trussardi fragrances were launched. Riflesso, a modern woody oriental for men, is fronted by European fashion influencer, Andre Hamann, who has one million Instagram followers. “It got off to a great start at the Vogue Fashion Night Out event in Sydney through a whisky bar set up in Market Street in partnership with

they do like newness and appreciate quality.

We launched Shay & Blue on TVSN in July and the response was so good that we were invited back for a live show in August and two more through to January. TVSN shoppers also have the time to listen to the whole story which is great for an artisan brand like Shay & Blue. Classics such as Amber Rose, Blood Oranges and Salt Caramel have sold very well and people have come into David Jones stores asking about the brand because they have seen it on TVSN”.

With a renewed emphasis on the brand in a channel that was underexposed to prestige fragrances, Escentials Brands is launching three new Shay & Blue fragrances in October, says Bowman. “English Cherry Blossom, Blueberry Musk and Dandelion Fig are based on real flowers, fruit and spices and are all great choices for summer. They really showcase the creativity of Julie Masse, Shay & Blue’s ‘nose’. //DEEP ENGAGEMENT WITH GIVING BACK

Jacques Bogart, a French designer brand that dates back to the 1970s, has enjoyed a spectacular revival in the past 10 years, says Kler. “Bogart’s men’s scents are great value for money and they smell really good. Silver Scent has sold over 130,000 units in Australia and Club 75 is exclusive to Priceline. Ted Lapidus with fragrances such as Altamir has also done well in pharmacy. Both brands showcase our ability to penetrate the important pharmacy market, in addition to our success in prestige and luxury”. //NEW ERA PATHWAYS

TV shopping networks such as HSN and QVC in the US and TVSN in Australia were best known for mass-market and celebrity fragrances in the past. But just as Amazon now sells prestige fragrances, TV shopping networks have also built up a brisk trade in prestige and luxury perfumes and beauty products on both sides of the Pacific. Dom De Vetta, a former Senior Vice president of Chanel and Global General Manager of Jo Malone, founded Shay & Blue in London in 2012 with a strong commitment to quality fragrances based on traditional methods.

Many people have an out-of-date view of people who shop on TV shopping networks, says Bowman. “Contrary to popular wisdom,

It’s not enough to spark consumer interest in a product or put marketing muscle behind a launch anymore. A beauty business has to give back to the community, says Kler. “Consumers today expect the brands they buy and love to work with charities and support projects.

We have supported some of Australia’s most hard-working charities since we started the company”.

Escentials Brands is a gold sponsor of Wheelchair Sports NSW and “We have donated over ten specialised sports wheel chairs over the last five years”, says Kler. “We also work with the Sydney Special Children’s Christmas Party which helps thousands of kids enjoy the festive season. Other charities we support are CareFlight, the life-saving aeromedical service, Rotary Club Manly and PLAN International Australia, which works with communities all over the world to provide water, sanitation, education and more. Gone are the days when donations were all about tax breaks. It’s become crucial for companies to engage more deeply in their philanthropic efforts”.

INTERESTED IN STOCKING ANY OF THE ESCENTIALS BRANDS PORTFOLIO? Phone: +61 2 99394150 Email: sharyn@escentialsbrands.com

ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |47

Dream Ball

Raising vital funds for Look Good Feel Better THE DREAM BALL 2017, HELD IN THE GRAND BALLROOM OF THE NEW SYDNEY INTERNATIONAL CENTRE, ONCE AGAIN DIDN’T DISAPPOINT.

48|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

Judy Girdler – Chanel; David Blakeley - Chairman of the Cancer Patients Foundation and Look Good Feel Better, and Managing Director of Chanel with Kerri-Anne Kennerley – the charity’s patron

The Benefit cosmetics team and their beauty media guests

Kerri-Anne with Terry Little – LGFB Board Director & Managing Director, Estée Lauder Companies and Sophie Kalofonos – David Jones

Over 500 of the charity’s most passionate supporters gathered together for an incredible night of food and entertainment, but more importantly to raise the vital funds that will deliver Look Good Feel Better’s (LGFB) confidence building workshops to patients around the country over the next twelve months.

Australian television icon and Patron of the charity, Kerri-Anne Kennerley hosted the Dream Ball 2017, with Carlos C Major and Mindy Jackson ensuring guests danced the night away as the night progressed.

Dream Ball gives us a poignant reminder of the impact made at every Look Good Feel Better workshop. David Blakeley, Chairman of the Cancer Patients Foundation and Look Good Feel Better, and Managing Director of Chanel, reminded us that “cancer robs a person of their sense of self. Suddenly you’re no longer the mother, father, sister, brother, wife, husband or colleague; you’re “the cancer patient.” Look Good Feel Better offers workshops that give cancer patients the tools and techniques to feel confident and in control. In doing so, it helps restore a sense of self and renew a feeling of empowerment”.

Christine, the incredible guest speaker and past participant, who has had a long history with cancer having been diagnosed four times, reiterated David’s sentiment. She told us “during my latest treatment my self-image did take a battering. I would look in the mirror and see a sick skinny hairless person staring back – like some kind of alien - and when you’re in the thick of it, you don’t have the energy to make the effort to try to look good.

esprit Magazine Australia’s Andrea Ferrari and Nicci Herrera

After I attended the Look Good Feel Better workshop – my first time despite numerous other chemo treatments - I felt great. I walked out of there on an emotional high, knowing the makeup made me look less sick – and that it was possible, given the amazing instruction by the wonderful volunteers, that I could do this to my face every day and feel good”.

A wonderful night was had by all, with a record 113 workshops sponsored! Carol Kavurma, National Manager Cancer Patients Foundation and Look Good Feel Better, says: “We would like to take this opportunity to thank all of LGFBs incredible supporters – those who were at Dream Ball, or donated prizes, and the many others who support Look Good Feel Better either financially, through stock donations, services in kind and by volunteering (or in all of these ways!). Without you, the program could not have assisted 130,000 patients across Australia since its inception in 1990. We are proud of this achievement and hope you will continue your support to ensure that Look Good Feel Better can be there for any cancer patient when they need it”.

If you’d like to find out more about LGFB volunteering and donating, or anything else about the foundation or workshops, check out the website: www.lgfb.org.au

the Glasshouse team

Nude by Nature and their beauty media guests

ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |49

ELIZABETH ARDEN’S ANTI-AGEING SOLUTION FOR EYES the capsule collection with a twist!

OUT OF THE FIVE EARLY INDICATORS OF AGEING - HANDS, FACE, EYES, NECK AND ELBOWS - THE MOST VISIBLE IS THE EYE AREA. IT’S THE PLACE WE LOOK

TWIST TO UNLOCK THE SECRET TO YOUTHFULLOOKING SKIN WITH NEW ADVANCED CERAMIDE CAPSULES DAILY YOUTH RESTORING EYE SERUM. Talking ceramides is synonymous with Elizabeth Arden which has the Ceramide franchise. Earlier this year, Elizabeth Arden revealed the next generation of their iconic Ceramide Capsules with the launch of Advanced Ceramide Capsules Daily Youth Restoring Serum. Now, this new and improved Ceramide technology has been reimagined for the most delicate part of the face - the eyes.

Ceramides represent about 40-50% of the essential lipids found in the stratum corneum and have been found to be a crucial component for maintaining skin’s lipid barrier function. However, skin’s moisture and ceramide levels decline rapidly with age, resulting in visible wrinkles, loss of firmness and causing skin to appear dry and dull.

Leveraging more than 25 years of research, Elizabeth Arden has updated the existing formula for eyes, adding nine new ingredients to not only replenish essential, naturally-occurring lipids, but also help support skin’s natural renewal process, in addition to targeting the key signs of ageing around the eyes for a younger and brighter look. The result is a serum that immediately enhances skin’s natural barrier, increases moisturisation within the surface of the skin and minimises the appearance of fine lines and wrinkles.

Each golden capsule is biodegradable, fragrance and preservative-free designed to deliver a fresh, concentrated dose of moisture-boosting serum packed with even more advanced Ceramide technology than before.

KEY BENEFITS:

FIRST WHEN WE MEET AND GREET, EVEN

• Helps support skin’s own natural collagen for a firmer look

WATCHING THE TELEVISION, IT’S THE

• Minimises the appearance of lines, wrinkles and crow’s feet

EYE AREA WE FOCUS OUR GAZE ON.

• Visibly reduces puffiness around the eyes

WE’VE HEARD IT SO MANY TIMES BEFORE THAT IT’S DUE TO THE SKIN’S THINNESS AROUND THE EYES BUT RESEARCH KEEPS COMING OUT ABOUT HOW WE CAN SLOW DOWN THESE SIGNS OF AGEING.

SHERYLL THOMPSON - NATIONAL TRAINING MANAGER, NEW ZEALAND

“With advanced skin-identical ceramide antiageing technology, our iconic capsules work better than ever. Ceramides, together with other lipids (fatty acids and cholesterol), play a crucial role in maintaining the strength of skin’s lipid barrier, keeping skin hydrated, firm, plump and perfectly supple by preventing water loss. Research shows that this ideal blend of ingredients helps maximize the protective capabilities of the skin’s first line of defense against ageing signs. Ruscogenins, Hops Extract and Palmitoyl Hexapeptide-14 have been added to treat puffiness, dark circles, fine lines and crow’s feet”.

•  Improves texture for noticeably smoother, softer, younger-looking skin •  Immediately helps strengthen skin’s natural protective moisture barrier •  Clinically, dermatologist and ophthalmologist tested and safe for sensitive eyes

BEAUTY ADVISOR TRAINING “We’ve developed a new Red Door Speed Service - TONE IT UPTOWN CERAMIDE EYE MASSAGE: featuring three different eye massage techniques to highlight the benefits of the capsules: 1. An acupressure eye massage to promote lifting and toning of the eye contour. It will instantly tone the eye muscles and firm the skin around the eyes.

2. An age-defying European-style massage that will instantly minimise the look of fine lines and wrinkles around the eyes.

3. A soothing lymphatic massage to brighten and refresh the eyes. This eye massage is wonderful to move away sluggish fluid under the eye area to help reduce the look of puffiness and minimize the look of dark circles.

The Red Door Speed Service carries the Elizabeth Arden DNA of innovation, expertise and exceptional touch. Spreading our legacy by offering a “wow” experience for each and every customer at our counters.

Another key focus for BAs is to communicate to the customer the importance of using serum specifically formulated for eyes due to the skin being thinner, with compromised blood flow and lack of oil glands.

The key benefits to using the Advanced Ceramide Capsules Daily Youth Restoring Eye Serum should be highlighted to potential customers: this triplepowered, anti-ageing serum is packed with moisture-preserving ceramides and potent botanicals that reduce the appearance of key ageing signs around the eyes to reveal a visibly firmer, smoother, brighter look”.

Advanced Ceramide Capsules Daily Youth Restoring Eye Serum 60 piece RRP $115 ON COUNTER NOW!

50|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |51

ON THE SCENT

THE TOTAL FRAGRANCE MARKET WRAP

by Elisabeth King Nearly a third of all fragrance sales for the year are concentrated in the leadup to Christmas. esprit talks to the major players - retailers, brands and distributors - about the gift sets, brand extensions and new launches they will be unveiling for the festive season. We also get the lowdown on how they think the fragrance market has changed and the strongest trends fueling the market from social media to bottle size.

Store Reports for the Season The two must-have new fragrance launches in the lead-up to Christmas are the muchanticipated Gabrielle from Chanel and Tiffany EDP, says Gillian Ridley-Whittle, Myer Group General Manager Cosmetics, Intimates and Childswear. “Gabrielle is a remarkable floral and unmistakably Chanel and will be one of the popular choices for Christmas gifting. Tiffany is launching an EDP in early November. A sparkling floral musk, the bottle resembles a Tiffany jewel with a faceted crystal stopper”.

G I L L I A N R I D L E YWHITTLE Myer Group General Manager - Cosmetics, Intimates and Childswear

We are also thrilled about the introduction of the legendary fragrance house Creed to Myer Melbourne and Sydney and our website from October 1st, says Ridley-Whittle. “There are so many incredible Creed women’s scents, including Love in Black, created to honour Jackie Kennedy-Onassis. For men, Creed Aventus is a unique scent like no other. It was inspired by Napoleon and is a complex and superb scent”.

From November 6th, all Myer stores and online will have gift sets for women and men 52|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

- priced from $59 - such as the Marc Jacobs Rollerball gift set, says Ridley-Whittle. “Many of our customers’ favourite scents are offering beautifully boxed gift sets to make Christmas shopping easy, including Giorgio Armani Si, Chloe and Miu Miu for women and Giorgio Armani Code, Ralph Lauren and Paco Rabanne for men”.

Myer’s strength in fragrance rests on the fact that we have something for everyone - from Tom Ford, Creed and Giorgio Armani Privé for the discerning fragrance connoisseur to popular designer favourites such as Versace, Prada and Calvin Klein, adds Ridley-Whittle. “Our knowledgeable consultants are able to introduce customers to classic and signature scents, in addition to new fragrances. Accessible pricing is another strength, so there is something to suit everyone”.

Floral fragrances are always the most popular choice for women, says Ridley-Whittle. “This summer, jasmine is very prominent and a particularly lovely choice for evening. There’s also been a trend towards more floral notes for men in recent years. But woody tones will always remain a signature style for a deeply masculine fragrance”.

As far as demographics are concerned, fragrance tastes are like wine, says RidleyWhittle. “Millennials favour sweet, fruity scents such as YSL Mon Paris or light citrus tones. As we mature, so does our palate and our nose. Boomers prefer a scent with depth and substance, such as Jo Malone Oud and Bergamot or a sophisticated scent like Dior J’adore. Many women have a fragrance wardrobe. For example, Chloe as an everyday scent, YSL’s Black Opium for evening or Jo Malone English Pear & Freesia for a summer day. In our experience, larger-sized bottles always out-sell smaller bottles because they last longer and represent such great value”.

S O P H I E K A LO FO N O S Sophie Kalofonos, General Manager - Beauty, David Jones

David Jones has increased its investment in Christmas gift sets as they are an important part of the David Jones gifting message and outposted through all stores, says Sophie Kalofonos, General Manager - Beauty.

“Christmas sets offer customers newness and beautifully presented value items”.

Customers come to David Jones for something special, which has resulted in the growth of niche, luxury and designer fragrances with limited distribution, says Kalofonos. “Our focus on newness attracts new customers and stimulates purchasing, in addition to our support of the classics which resonate with loyal customers. Millennials are influenced by social media and want the latest fragrances, whereas Baby Boomers are loyal to certain fragrances but are willing to trial new ones. The strongest trend in David Jones fragrance sales remains the continued growth of designer brands”.

M E A G A N LO G A N Senior Buyer - Fragrance, Priceline Pharmacy

We have lots of new and exciting launches coming to Priceline Pharmacy in the leadup to Christmas, says Meagan Logan, Senior Buyer - Fragrance, Priceline Pharmacy. “Some of our favourites include Coach Man, which comes hot-on-the-heels of the successful Coach female fragrances. James Franco is the face of the fragrance and Priceline Pharmacy will have the exclusive 40ml size ranged in stores, as well as the 100ml size. Montblanc Emblem L’eau is the newest pillar of the Emblem family for men

and is exclusive to Priceline. Other fragrances to watch are Hugo Boss The Scent Intense, available across his and hers ranges, as is Calvin Klein Obsessed with the duo’s disruptive ad campaign starring Kate Moss. Katy Perry INDI is the new scent from the superstar and perfectly captures her style and brand”.

Priceline Pharmacy has a strong gift set program offering great value to suit all age groups and budgets, says Logan. “Celebrity gift set ranges include David Beckham, Katy Perry, Beyoncé and Britney Spears. Other favourites include Vera Wang, Calvin Klein, Juicy Couture, Guess, Davidoff and Joop! For those searching for a gift to really spoil someone, we have some beautiful prestige gift sets including Giorgio Armani, Marc Jacobs, Hugo Boss and Prada.”

One of the biggest shifts we have seen in recent years is customers trading celebrity fragrances for prestige fragrances as they have become more accessible, says Logan. “We are continuing to see growth in prestige fragrances and are committed to delivering amazing value and exceptional service. We have knowledgeable Beauty Advisors in store to assist customers in finding the perfect scent. We have also noticed discounting driving sales growth as well as a new niche market in fragrance personalisation with natural ingredients and essentials oils”.

There’s been major changes in tastes and buying habits across the main age groups, says Logan. ‘’We have enjoyed growth in men’s fragrances as the men’s grooming trend continues to soar. Price accessibility has resulted in fragrance now being perceived as an everyday item rather than a luxury. Online sales are growing, driven by Millennials who are more willing to purchase a fragrance without trying it in store”.

Gen X are the biggest buyers of fragrance in Priceline Pharmacy stores, says Logan. “As we have expanded our range of prestige fragrances, we have attracted new customers who are willing to pay more for in-demand prestige brands at great prices - a trend that also includes Boomers. There has also been more of a switch towards premium celebrity fragrances among Millennials. For example, Ariana Grande’s $69 fragrance is one of Priceline Pharmacy’s bestsellers. We have also noticed that under-18s are entering the fragrance market earlier, tending to purchase celebrity-endorsed brands they have seen online”.

Both male and female customers are seeing better value in larger size bottles, says Logan.

“EDT fragrances are traditionally known for being lighter on the skin, while EDPs are more of a preference for women due to their longevity. This season we’ve seen a shift to EDT scents with more intense base notes, such as Dolce & Gabbana The One, Montblanc Lady Emblem L’ eau and Guess 1981. Men’s prestige fragrances, such as Gucci Guilty Absolute, are

featuring more leather and suede notes, while there’s a swing towards woody scents for both sexes”.

Malouf Pharmacies is really excited to see some newness in the fragrance category following several seasons of flankers and line extensions, says Angela Shepherd, Cosmetic & Fragrance Category Manager. “We are really looking forward to Michael Kors Sexy Ruby, Gucci Bloom, Jean Paul Gaultier Scandal and Gabrielle by Chanel. We are also thrilled to be stocking Lancôme La Vie Est Belle and will have Christmas sets available”.

ANGELA SHEPHERD Cosmetic & Fragrance Category Manager, Malouf Pharmacies

Malouf Pharmacies always has a strong program of Christmas gift sets and specials.

“During the festive season, customers are looking for complete sets and the opportunity to buy ancillary products. Miniature sets have become a very hot trend”.

We offer the whole fragrance experience, says Shepherd. “Our staff are highly trained, engaged and love to talk about and sell fragrance. We offer the prestige experience in a pharmacy setting. We are also centred on ensuring we stock fragrances that are not as easy to come by. Maybe they are a little more classic, but we have customers regularly shopping with us for these fragrances we offer at everyday low prices. For example, I don’t know of a fragrance that turns as many bottles as Tabu”.

The fragrance market has become very competitive and rampant discounting is the norm, says Shepherd. “Fragrance launches have a much shorter shelf life, so it’s key to pick the winners, make a big splash and move on to the next one before it becomes heavily discounted. I sometimes feel that customers are suffering from fragrance fatigue. There’s just so much choice nowadays and it is getting harder and harder to capture attention”.

Change is the only constant, says Shepherd.

“Niche is the big category driver. Millennials want something unique and special and don’t want to smell like anyone else. Customers don’t stick to a particular fragrance category nowadays. People are no longer just a floral person and we are seeing plenty of fragrance combining as old rules no longer apply”.

The 50ml bottle doesn’t seem to cut it any more, says Shepherd, “Customers either want a 25 to 30ml bottle for their bag or a 100 to 150ml bottle for their dresser. Other big trends range from heavy metals through more intense men’s fragrances, his and hers scents and quirky - odd bottles and kooky ads such as Kenzo World, Moschino Fresh and Jean Paul Gaultier Scandal. There has been a strong return to

romance this season, though. Beautiful white flowers with lots of jasmine, orange blossom and lily seem to rule for summer wear”.

Brand Power Anniversaries are big for the Coty Luxury portfolio in the lead up to Christmas, says Pamela Routley, Marketing Director, Coty Luxury ANZ. “We will be celebrating 10 years of two of our classic fragrances - Chloe Signature in a special intense rose gold limited edition and Daisy Marc Jacobs in a hand-finished crystal edition. But the two blockbusters of the season will be the long-awaited Tiffany & Co and Gucci Bloom which launched in August. We are confident that both these launches are going to represent a huge proportion of retail sale this Christmas”.

Gift sets are a major focus, but delighting customers with bespoke personalised experiences is equally important, says Routley.

“We are offering a variety of personalisation for our brands across Gucci, Chloe, Tiffany, Miu Miu and Bottega Veneta. We will be offering the full brand experience with additional gifts, personalisation and gift-wrapping. Coty’s dedicated and passionate beauty advisors at Myer and David Jones are always on hand to assist customers on selecting suitable gifts at Christmas time”.

PA M E L A R O U T L E Y Marketing Director, Coty Luxury ANZ

There have been four significant changes in the fragrance market over the past few years, says Routley. “Consumers are experiencing wider accessibility of brands. Men are spending more on fragrance. Cosmetics are driving growth in the total category. And there has been an increase in new product launches.

Additionally, the rise in online purchasing continues as consumers become more adept and comfortable with e-commerce shopping. In this space, social media is influencing purchasing behaviour and recruiting new users, particularly on the premium brands. We have noticed that the Millennial market are sharing their highend purchases online, frequently beautifully styled on Instagram, creating desirability with their followers”.

As has been the case for past generations, Millennials are developing a taste for luxury and entering the market through prestige fragrances, says Routley. “Gucci is a good example of a brand that has captured the Millennial audience. Boomers are returning to the classics and we have seen many brands reinvent their fragrances from the 80s to capture this demographic. Calvin Klein is a good example of this with the new Calvin Klein ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |53

Obsessed his-and-hers fragrances, which are engaging Millennials through strong media and content but also attracting the attention of the original wearers of the bestselling Obsession”.

Eye-catching bottles, simplified packaging, less embellishment and beautiful commercial colours are strong trends this year, says Routley.

“Coty Luxury has 16 brands. In our female portfolio, floral fragrances such as Tiffany & Co, Miu Miu and Gucci have the broadest appeal. For men, we’re seeing a return to classic woody style fragrances, moving away from fresh to warmer notes”.

Celebrity, designer and lifestyle fragrances lead the charge at Elizabeth Arden. The new Shawn Mendes Signature fragrance launched in late September and we already know from the strong reaction to his announcement on social media that this fragrance will be sought-after by his strong global fan following, says Melissa Lyme, Marketing & Communications Manager, Elizabeth Arden Australia. “Shawn’s name and signature creates an element of personalisation and it will be available at Chemist Warehouse, My Chemist and My Beauty Spot nationally.

VIP Private Show by Britney Spears is the second fragrance to launch under the Princess of Pop’s latest brand and will be available in Priceline and selected pharmacies nationwide”.

M E L I S SA LY M E Marketing and Communications Manager, Elizabeth Arden

Two launches from the designer portfolio John Varvatos Artisan PURE and Viva La Juicy Glace - hit stores in September and through October, says Lyme. “We will also see something new from the House of Elizabeth Taylor - Love & White Diamonds - in selected pharmacies. Last but not least, there will be a limited edition of 5th Avenue Uptown NYC, the embodiment of New York glitz and glamour in-store for Christmas”.

Christmas gift sets offer great value for money, says Lyme. “Big sellers for Christmas include Red Door, 5th Avenue, Green Tea, Sunflowers. White Diamonds, Giorgio Beverly Hills and Fantasy Britney Spears and also gift sets that contain miniatures of a range of different fragrances from Elizabeth Arden to John Varvatos and Juicy Couture”.

The launch of Elizabeth Arden White Tea fragrance in early 2017 has been a global hit, says Lyme. “Its success can be traced to a combination of the right price for a very commercial fragrance and a unique positioning within our portfolio. It also sparked a return to layering with an EDT, bath and shower gel and body cream - customers can purchase all three products for under $130.

Britney Spears Fantasy in Bloom, launched at the beginning of the year, has also been a strong addition to the superstar’s range”.

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Elizabeth Arden’s classic fragrances continue to sell well and Red Door never seems to slow down in spite of being available for over 25 years, says Lyme. “Broadly speaking, the 100ml size fragrance is still strongest for our brands as it offers the best value for money, but there is still a place for smaller sizes which allow customers to buy into a brand at a lower, more affordable price. We have noticed a move back to gender neutral fragrances, particularly with celebrity, and the new Shawn Mendes Signature launch is a prime example of the trend”.

Terre de Lumiere fragrance is a major focus for L’Occitane this Christmas, says Stacey Trinh, Group Brands Marketing Director. “It has been our most successful launch this year and is already among our top 5 fragrance sellers. We are launching a limited edition packaging, $110 for 50 ml and $130 for 90ml sizes. We also have a beautiful gift set which includes the 90ml Gold EDP, gentle shower gel, body lotion and Radiant Balm valued at $184 but priced at $150. In a giving back initiative, we will also be offering $5 for each fragrance or gift set sold to Dress for Success, a non-profit organisation that improves the employability for women in need”.

S TA C E Y T R I N H Group Brands Marketing Director, L’Occitane

We are finding that more customers are coming to L’Occitane to re-purchase their fragrance, says Trinh. “Each year, we have Star Gifts in different ranges, including Shea Butter, Almond, Cherry Blossom, Rose, Lavender and skincare. Our popular Advent Calendar will also return at $89 for 24 mini products”.

Dior’s most successful fragrance launch of the year to date has been J’adore In Joy, says Isabelle Durrenberger, Marketing Director, Parfums Christian Dior. “We have some beautiful holiday gifting offers with J’adore.

ISABELLE DURRENBERGER Marketing Director, Parfums Christian Dior

The biggest change over the past couple of years in the fragrance market has been the growth of discount outlet stores which compete with traditional department stores. We also see the men’s fragrance market growing fast; with Dior’s Sauvage one of the main contributors”.

Molton Brown’s main gifting efforts centre on body and home sets. “But one of our fragrance superstars will be the Cabinet of Scented Luxuries Advent Calendar at $399, including full 50ml sizes of Tobacco Absolute for men and Rosa Absolute for women,” says Tate Howell, Brand Manager, Kao Australia. “We continue to see the trend of

successful fragrance extensions into the home category. The success of both Tobacco Absolute and Rosa Absolute saw a demand for these scents for the home. Our biggest new fragrance launch of the year is Coastal Cypress & Sea Fennel, an exhilarating new men’s scent, which debuted in Australia in October”.

TAT E H OW E L L Brand Manager, Kao Australia

Iconic fragrances such as Si for women and Acqua di Gio for men will be in the spotlight over the Christmas period at Giorgio Armani, says Kelly Li, Marketing Manager, Giorgio Armani Australia. “We are offering gift sets in both Si, which continues to be a strong player for women of all ages, and Acqua di Gio and also for the recently launched his-and-hers duo Emporio Armani YOU. The new franchise has been a huge success story, coming in at number 6 in department stores”.

K E L LY L I Marketing Manager, Giorgio Armani Australia

The niche fragrance market has had a significant impact over the past couple of years, says Li. “People are looking for fragrances that think outside the box in terms of packaging and ingredients. Customers are also looking for a more bespoke experience. Across all demographics people are as ready to shop in store as they are online, but the brand story must translate across both. With regards to Giorgio Armani, the in-store experience and a tailored approach to service is vital to how customers shop online via the new Giorgio Armani Beauty e-commerce platform”.

Lancôme Miracle Blossom and Viktor & Rolf Flowerbomb Bloom have been the most successful launches year-to-date, but the pivotal launches for L’Oréal Luxe this Christmas will be La Vie Est Belle Eclat and Viktor & Rolf Twist Oils, says Charlotte Holberton, Product Manager, Lancôme fragrances. “The two hero gift sets for the season will be La Vie Est Belle 50ml + Purse Spray and the same fragrance component plus body lotion”.

CHARLOTTE HOLBERTON Product Manager, Lancôme fragrances

There have been strong shifts to bespoke boutique fragrances and shopping online via e-commerce sites and female bloggers, says

Holberton. “We have seen these trends in both Millennials and Boomers. This has altered our marketing strategies incorporating social media, leading to the creation of unique social sharing opportunities around news, trends, flash sales and relevant offers”.

It’s been a cracker of a year in fragrance for YSL Beauté, says Marie-Laure Claisse, YSL Beauté Marketing Manager. “The launch of Black Opium Floral Shock in April - year-todate - has doubled the sales of the previous year’s launch - Black Opium Nuit Blanche.

In male fragrances, the launch of La Nuit de L’Homme Eau Electrique boosted the franchise by 148 per cent during launch week and total YSL men’s fragrance sales by 54 per cent over the same period”.

M A R I E - L AU R E CLAISSE YSL Beauté Marketing Manager

YSL is celebrating Christmas this year with the powerful festive statement - Dazzling Lights - across fragrances, makeup collector editions and gift sets, says Claisse. “We will be offering a number of gift sets for both sexes. Bottle design has definitely been a key motivator when it comes to recall and recognition of our icon fragrances. The Black Opium bottle channels rock-glam chic. Mon Paris showcases the first Lavalliere masterpieces in multi-faceted glass.

The new Y fragrance for men redefines luxury with a pure architectural design”.

AERIN is a true gifting brand, says Kate Gildea, Corporate Digital & Social Marketing Lead, Oceania, for the Estée Lauder Companies.

“This Christmas we not only have numerous gifting options across the classic fragrances in the collection, we also have two new fragrances in the Premiere Collection - Tuberose Le Jour and Tuberose Le Soir - luxurious fragrances for day and night. A highlight is the popular AERIN Holiday Coffret, featuring a collection of 5 AERIN fragrances in 4ml sprays. We also offer a range of giftwrap options for our classic fragrances”.

K AT E G I L D E A Corporate Digital & Social Marketing Lead, Oceania, for the Estée Lauder Companies

We are certainly seeing increased interest from consumers in high-end and artisanal scents across all age groups, says Gildea. “Consumers are very interested in quality and brand storytelling. March saw the launch of the wildly successful AERIN Rose Colognes Collection.

Traditionally, 50ml bottle sizes have been the hero for the AERIN brand, however the 200ml sizes offered in the Rose Colognes Collection

have proven very popular as they can be applied liberally for everyday wear”.

The two strongest launches in the celebrity category for Coty Consumer through to Christmas are David Beckham Respect and Katy Perry INDI, says Divya Gujiral, Brand Manager. “Coty Consumer will be offering over 40 Christmas gift set lines across bestsellers and new lines to ensure consumers have the best possible selection this holiday season. Katy Perry Parfums is one of the strongest fragrance franchises in Australia, and the story gets even better with INDI. It’s a one-of-a-kind seductive musk and the distinctive advertising campaign was directed by Jovan Todorovic. INDI is the perfect gift for all Katy fans and anyone who aligns with her strong personal message”.

D I V YA G UJ I R A L Brand Manager, Coty Consumer

Launched in May this year, Guess 1981 has become one of the best-selling new fragrances in Priceline during the last quarter, says Gujiral.

“It’s a brand new pillar from Guess and embodies the LA lifestyle. The fragrance category remains very competitive. Whilst international celebrity scents remain strong, over the past two years we have seen the emergence of local celebrity fragrances which are doing well. But whether a celebrity is international or home-grown, there is a strong trend for their scents to be closely linked with their personal values. In today’s disruptive world, celebrities are using their fragrances to communicate a positive message and extend causes to their fans and followers”.

Distributor Feed The major new weapon in the Christmas arsenal for the Clarins Group is Twilly d’Hermes, says Jacqui Vargha, General Manager of Groupe Clarins Fragrance and Beauty Division. “It’s a new Millennial-targeted scent by parfumeur Christine Nagel, inspired by the heritage of the prestige brand’s famous silk. Our major Christmas gift offering is the Signorina Misteriosa 2018 limited edition from Salvatore Ferragamo, inspired by the shoe master’s invention of the gold flower block heel.

Our most successful launch of the year-to-date is from the same portfolio - Signorina in Fiore.”

JA C Q U I VA R G H A General Manager of Groupe Clarins Fragrance and Beauty Division

Vargha. “Consumers are so well-informed, they really consider fragrance classifications, origin of ingredients, layering techniques and more these days. Men are also more open about selecting their own fragrances and there has been increased interest in more intense Eau de Parfums”.

Jimmy Choo’s male and female fragrances, Montblanc and Coach for men and women dominate the Christmas gifts offerings from the Interparfums stable at Cosmax, says Helen Shin, Brand Manager, Interparfums at Cosmax. “Coach EDT, fronted by Chloe Moretz, and Jimmy Choo L’eau have been our most successful launches this year. But our biggest launch for the second half is Coach Man with James Franco as the face. Within the Interparfums portfolio, the strongest trend is to leverage on the strong brand codes in the packaging and bottle execution”.

HELEN SHIN Brand Manager, Interparfums at Cosmax

Three new Trussardi fragrances head the Christmas lineup from Escentials Brands Amber Oud, The Black Rose and Trussardi Riflesso, says Hannah-May Buckley, Account & PR Manager for Escentials Brands. “Another new highlight is California Poppy from Atkinsons, a re-interpretation of the iconic 1906 classic. We also have a stunning limited edition Jean Patou gift set, illustrated by talented artist Kerrie Hess. Trussardi also have three gift sets - Uomo and The Red for Men and Donna for women”.

The new Ariana Grande fragrance will be a blockbuster, says Buckley. “Her debut fragrance ARI and her second fragrance, Sweet Like Candy, ranked number one and two at Priceline in the past year. Success in the celebrity fragrance game very much depends on the famous name and Ariana has 111 million Instagram followers. Shay & Blue’s successful partnership with TVSN has re-launched the brand and there will be four more Shay & Blue live shows in the run-up to Christmas”.

Niche fragrances have really had a big impact on the market, says Buckley. “Consumers are more interested than ever in finding new brands and trends. Oud, for example, has become more mainstream as more houses branch out and create their own distinctive fragrances.

In the past only a select few would offer oud perfumes”.

The strongest trends this year are towards higher concentrations such as Eau de Parfum and Pure Parfum and bigger bottle sizes, says ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |55

A I N S L I E WA L K E R TA L K S

NICHE FRAGRANCE NEWS Mecca Cosmetica

Sapphire: The Scent

Exclusive to Peony Melbourne Haute Parfumerie

Diana Vreeland’s grandson, Alexander Vreeland visited Australia launching the Diana Vreeland fragrance collection into Mecca stores Australia-wide. The colourful bottles feature statement tassels and are named with flamboyant fashion words – a fitting homage to Diana, the fashion icon’s life and career. The fragrances present raw materials in a new light. Absolutely Vital - sheer and feminine sandalwood, Daringly Different an oud accord softened with iris, Full Gallop references Diana’s love for dance and ballet with heliotrope in the spotlight. A love of Capri is captured in the citrus, Smashingly Brilliant whilst Perfectly Marvelous contrasts sandalwood against airy summer jasmine, inspired by the scent wafting into a window in Tunisia.

The Strand Arcade’s Courtesy of the Artist Loft was host for the launch of The Invisible Accessory Project’s first fragrance, Sapphire: The Scent. The launch was part of the Rare Earth Australian Made exhibition and collection, an annual exhibit of Australian gemstones and jewelry by six artists. The Australian made fragrance utilizes four key Australian ingredients; brown boronia absolute, kunzia, Australian sandalwood and southern rosalina. Boronia was ‘set’ into a bright mix of citruses and the remaining Australian materials were tamed with violet leaf, sandalwood, labdanum and lavendin absolute. The fragrance, by Ainslie Walker for Courtesy of the Artist is available from Courtesy of the Artist on level 3 of The Strand Arcade, along with ongoing monthly perfume making workshops. www.courtesyoftheartist.com

Naomi Goodsir added Nuit de Bakélite to the collection, exclusive to Peony. The fragrance is Naomi and perfumer Isabelle Doyle’s unique take on Tuberose and is an evolving and enchanting green leather - a reference to Naomi’s millinery work and the Bakelite caps on her 1950’s French glass bottles.

Marc-Antoine Barrois, a French couturier for men has launched his first Eau de Parfum, B683 which transports the wearer into his fantasy universe, brought to reality by perfumer Quintin Bisch. Already selling fast, I’m sure we will be hearing more from the brand.

Jill Timms, Peony owner, also travelled to Pitti where she met with her suppliers, including Santa Maria Novella and Ormonde Jayne, educating herself on developments to share with her loyal customers on her return.

Australia’s Tasmanian Boronia on trend in perfumery

Perfumery Workshops - Melbourne

Grandiflora Boronia

Boronia Absolute, a precious and rare material is one of the most expensive ingredients on the market. Most famously in 1956 boronia was used as a heart note in Dior’s Diorissimo, a supporting note rather than a hero. 2017 sees the beginning of a wave of boronia-focused fragrances, an absolute that adds woody, fruity, spicy and floral nuances.

56|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

September saw the first Scentsmith perfume making workshops in Melbourne. The 3-hour class introduced more than 40 individual raw materials to attendees, creating their own perfumers’ organ, specific to the day.

They then created their own perfume briefs and bottle of perfume from up to 100 raw materials. Perfume making workshops are available to individuals, companies and small groups in Sydney, Melbourne, Perth and regional. For further information please email scentsmith@scentsmith.com.au

Grandiflora travelled to Florence for Pitti Fragranze in September to launch their new fragrance, Boronia by perfumer Bertrand Duchaufour. The fragrance celebrates boronia megastigma commonly known as brown boronia. As expected, floral artist Saskia Havekes set the magical display for the fragrance in a huge sea of flowers and botanicals, recreating their ‘floral cave’ back home in Sydney’s Potts Point.

Goldfield and Banks is working on a fragrance featuring Boronia in their country luxe collection in the new year.

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Sometimes you find what you are looking for when you are actually not looking. It was the instincts of a Sydney based husband and wife and their decision to invest in a unique natural Rosehip product that led them to become known as Australia’s leading Rosehip Specialists.

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“The products are a clear stand out and bring a whole new level to the Australian natural and organic beauty industry” TAKING A CHANCE As Colin and Maureen Diamond stood on a cold winter’s night serving coffees to the homeless nine years ago, they never imagined that moment would lead them to where they are today. Talk amongst the volunteers flowed to conversation about a new and exciting health product that was struggling to break into the Australian market. The Diamonds, entrepreneurs at heart, recognised a great opportunity.

The product was Rose-Hip Vital®, a powerful and clinically proven anti-inflammatory made from Rosehip berries. Rose-Hip Vital® has an abundance of health benefits and offers great relief to arthritis sufferers. There is no other product available in Australia quite like it.

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Founders, Maureen and Colin Diamond

Director Business Development, Justin Diamond

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"Certified Organic Skincare for everyBODY, everyDAY"

Director Russell Diamond

BECOMING THE ROSEHIP SPECIALISTS After an influx of testimonials reporting life-changing results, The Diamonds soon realised the potential for Rose-Hip Vital® in the animal market. When their youngest son Justin joined the team in 2012, the birth of canine and equine products soon followed. Now managing three Rose-Hip Vital® brands, they had firmly cemented themselves as The Rosehip Specialists. A leap into Rosehip based skincare was a natural progression.

“Customers were enquiring about Rosehip Oil for the skin. This was more than five years ago when there wasn’t an abundance of Rosehip Oils available,” explains Russell Diamond. “Noticing an opportunity in the market, we wanted to offer Australians a Rosehip Oil that was bigger, cheaper and better,” says Russell.

Travelling across the world to source the best rosehips on offer, Russell and Colin found themselves in the Southern Andes mountain ranges of Chile where rosehips were being wild harvested. They had found what they were looking for.

ROSEHIPPLUS® IS BORN September 2012 marked the launch of RosehipPLUS® and its flagship Rosehip Oil available in 50ml and 30ml sizes. “Our bottle sizes are larger than competitors, considerably more affordable and of the highest possible quality,” Russell explains. “We are proud to produce a cold-pressed Rosehip Oil that is 100% pure and natural in the true sense, as it is not altered in any shape or form. Nothing is added and nothing is removed, what comes from the rosehip seed goes straight into the bottle.”

As the popularity of RosehipPLUS® Rosehip Oil increased, so did demand for the range to expand. Next a 15ml Skin-Boost Rosehip Oil Roll-On was launched – a first of its kind on the Australian beauty market. This was soon followed by the Hydrating Day Cream and Nourishing Night Cream, and the fan-favourite Organic Daily Cream Cleanser - offering Australian women a complete daily routine that is Australian Certified Organic and Cruelty-Free approved.

“We wanted the RosehipPLUS® range to remain focussed on the multitude of benefits Rosehip Oil delivers, which is why we’ve consistently kept Rosehip Oil as the hero ingredient in all our products,” says Russell. “Our brand promise today is still rooted in our original purpose, offering Australians affordable certified organic skincare without compromising on quality and results. Skincare that can be used by everybody, every day.”

GLOBAL EXPANSION RosehipPLUS® is continuing to expand its reach not only in Australia, but also across the globe. RosehipPLUS® has been able to gain traction in the USA, Asia, Europe and the UK, with no signs of slowing down.

Ever the entrepreneurs, two years ago the Diamonds discovered Natura Siberica, a range of Organic and Natural bath, body, face and hair products. Natura Siberica already had an unprecedented following across Europe and Russell saw an opportunity to launch it into the Australian market. “Natura Siberica is the first natural and organic beauty brand based on wild harvested herbs and unique natural ingredients sourced from Siberia, turning traditional beauty secrets into a unique natural skin and haircare range,” says Russell. “The products are a clear stand out and bring a whole new level to the Australian natural and organic beauty industry.”

“The products are a clear stand out and bring a whole new level to the Australian natural and organic beauty industry”

Natura Siberica Oplepikha hair, body and bath

ORGANIC BEAUTY FOR EVERYONE

FROM SIBERIA, WITH LOVE Expanding their natural and organic offering, The Rosehip Specialists became the sole distributors of Natura Siberica in Australia. While the brand is still quite young, it is already catching the attention of beauty lovers across the nation with products containing on-trend and innovative ingredients such as adaptogens, charcoal and caviar extract.

“Our Natura Siberica products have already received four Australian beauty awards in two years. We recently expanded the range from 26 core products to over 250 products, ranging from luxe caviar based skincare, a men's range, a range for babies, as well as specialised beauty treatments for spas. We are excited to see the brand flourish and expand its fan base as the demand for natural and certified organic products will only continue to increase,” says Russell. “Today’s consumers are becoming more conscious of what goes on to their skin and hair. They are looking for products that not only tick all of these boxes, but go that one step further by also delivering results.”

It comes as no surprise that The Diamonds and their team have another new organic and natural beauty brand on the rise: Organic Shop. “Organic Shop is a fun range of products for face, hair, bath and body, jam-packed with natural ingredients that are quickly becoming must-haves", says Russell.

This is not just exciting for The Diamonds but also for consumers.

People of all ages are attracted to this range and not just conscious consumers. “There is real excitement around the brand once people learn about it,” explains Russell. “People start using it without even realising that it is better for their skin and hair than other products they have used before.” Organic Shop is allowing The Diamonds to expand their customer base while remaining focussed on the company’s mission to offer healthier skincare options for all Australians.

Contact: RUSSELL DIAMOND // Director russell@therosehipspecialists.com.au 1800 851 888 www.rosehipplus.com.au www.naturasiberica.net.au www.organicshop.net.au www.rosehipvital.com.au

JESSICA GOMES

5 minutes with…

Nicci Herrera spends 5 minutes with Jessica Gomes creator of Australian K beauty brand - Equal Beauty

What inspired you to create Equal Beauty?

As a model, I already had a lot of experience with skincare but Equal Beauty is my skin solution for healthy, hydrated, glowing skin all day every day no matter what the environmental factors and conditions. EB is the result of a long passion I have had to develop a skincare line that reflects my values and skincare needs.

I was passionate about creating a skincare line for everyone – male, female, different races, all skin types as I believe everyone should feel beautiful. Equal Beauty is a fragrance-free line which focuses above all on hydration and protection.

Seven months since the launch of Equal Beauty, tell us about your journey.

The journey has been really hard but also really amazing! I’ve worked really hard and I’ve put all I have into it. It’s everything that I know about skincare and also telling my story. I’ve learned so much about myself since launching my own business. It’s important to work with people on your page and that ‘get’ you. The truth is having spent the last three years creating Equal Beauty, it was not easy. Even though I knew EXACTLY what my vision was, I still had to keep going back to my ‘why’ and not lose focus of why I wanted to create this simple skincare brand.

I’ve come to learn that beauty is less about how others perceive you and more about how you perceive yourself and how you carry yourself. To me the most beautiful are those with confidence, strength and a sense of self.

The best advice I ever received was to learn to love and accept yourself. It sounds simple but can be challenging. If you can do this, then you can enter the world in a positive way. Nothing can stop you. You can do anything.

Beauty starts on the inside. It’s about how you feel and loving yourself.

Embrace who you are and where you come from.

It’s been said that in diversity there is beauty and there is strength. I believe that!

60|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

How did you start the process?

Any hurdles… and how you have overcome them?

I played with different ingredients and did a lot of research in Korea and Japan. I came up with the concept and I knew what story I wanted to tell and how I wanted to make people feel. I also knew aesthetically what I wanted to achieve. It’s been a really beautiful process because I’ve really learnt a lot about people and business.

Yes, in who to trust. It’s been a steep learning curve and I’ve had massive lessons on that but I’m very thankful to have a great team around me and I am very excited for Equal Beauty and where it’s heading. Another hard part of creating Equal Beauty was getting a grasp of the manufacturing chain.

I’ve been involved at every stage, from concocting formulas and selecting ingredients to branding and boxes.

Best advice to the next generation of brand makers and developers?

Tell us about your personal involvement in the choice of ingredients and development of the range.

Always listen to your gut and never let anyone stop you. If you have a dream and a brand you want to build you can do it! Keep creating and keep imagining.

I sat with a chemist and did as much research as I could. This process took three years. I read the book The Beauty Myth by Naomi Wolf and it resonated with me.

Who inspires you in business?

I love the idea that the formulations are fragrance free and they are all gentle. All five products in this skincare system are designed to deliver both a drink and shield to the skin while also working to improve the skin’s overall appearance and texture. Ingredients and technology have been globally sourced with mask technology coming from Japan and Korea and active ingredients coming from Australia.

Dr Dre! Dr Dre went from being a DJ to a billionaire mogul. He had very humble beginnings and started Beats before selling it to Apple – apparently he’s hip-hop’s first billionaire! He’s been able to balance his business and music careers to great success. Dr Dre is also responsible for discovering, producing and promoting some of the industry’s biggest artists from the last two decades – including Eminem, Snoop Dog, 50 Cent and, more recently, Kendrick Lamar.

Distribution and marketing?

What’s next for Jessica Gomes?

I’m so proud to have launched in David Jones in Australia and exclusively with Violet Grey in Los Angeles.

I’ll be focusing more on my international career and film. I’m about to star in the upcoming Hollywood film Father Figures alongside Owen Wilson and Ed Helms, which is a once-in-a-lifetime experience. I also want to build the Equal Beauty brand into a global company.

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OUT & ABOUT

The Flawless Concealer is formulated with natural ingredients and pigments, just like the foundation, to camouflage dark circles and imperfections but looking and feeling like natural skin. The creamy full coverage formula offers a satin matte finish, is long wearing, and comes in an easy-to-use stick that delivers a just-right dose of product. There are five shades. Both are dermatologically tested and suitable for sensitive skin. RRP $24.95.

Read all about the new Flawless Collection in our Cover Story on pages 12 and 13.

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FLAWLESS AND GOOD FOR YOU – THAT’S NUDE BY NATURE’S FOUNDATIONS Nude by Nature makeup is described as ‘good for you’ with its natural formulations and foody ingredients. And tapping in to what everyone wants - a flawless finish - the new range’s name is a no-brainer. Flawless Collection, comprising Liquid Foundation and Concealer is a glowing example of what this beloved Australian brand brings to the makeup table.

Beauty media were given the opportunity of having a personal consultation and dabble session to experience the products and all the shades at a briefing hosted by Leanne Parodi – Marketing Manager, Nude by Nature with guest speaker, Elyse Taylor, the face of the brand.

“Nude by Nature’s Flawless collection is formulated without synthetics and with good-for-you natural ingredients, including Bamboo Powder for a soft-focus finish, and the antioxidant rich Australian native Kakadu Plum to benefit the skin,” says Leanne.

“Perfection reinvented with natural pigments that act in seamless affinity with the skin for a smooth and naturally flawless finish”.

The Flawless Liquid Foundation provides a smooth finish. The natural pigments melt with the skin, disguising blemishes to give the impression of natural skin. The oil free and fragrance free formula is buildable from a medium to flawless coverage, is long wearing and gives the skin an even, satin matte finish.

There are 10 shades. RRP $39.95.

SEPHORA SHOWING

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01 ELYSE TAYLOR – THE FACE OF NUDE BY NATURE 02 MONIKA RADULOVIC – MODEL/PRESENTER 03 LEANNE PARODI – MARKETING MANAGER, NUDE

BY NATURE

04 BEAUTY INFLUENCERS: RACHAEL BROOK – @RACHELBROOK, SAMMY ROBINSON – @SAMMYROBINSON, STEPHANIE BAILEY – @STEPHANIEBAILEY

05 ELEANOR PENDLETON – GRITTYPRETTY AND LAURA WILSON – INSTYLE

06 MAX MAY – MAKEUP ARTIST 62|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

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Sephora Showings for the beauty media provide us with a snapshot of the latest products and gadgets going on counter for the next season. It’s a handy insight into brands whose raison d’etre is to pioneer with relevant, on-trend makeup and skincare solutions.

Sephora’s own brand makeup is built on solving beauty dilemmas. Chatting with Angelique Hogan and Kristy Gray on the Sephora stand we saw a trend for palettes. The three offers: colour correction, strobing and blush sculpting. A Mixology eyeshadow palette lay out an array of shades to create high and low lights and definition.

The Beautyblender is growing as a favoured tool for makeup application. Heidi Scarlett King - International Makeup Artist wasn’t demonstrating the tool as such, rather the new Keep It Clean cleansing oil and cleansing pad. Formulated especially for the foamy beautyblender, it prolongs the life of the tool.

Dr Murad has arrived in Australia and is stocked across all Sephora stores. They were showing the new Invisiblur primer – similar to old school blotting paper with a cooling effect, which absorbs oil not moisture from the skin; and the Rapid Resurfacing Peel towelettes, with 10% glycolic, which have a “super brightening effect” on the complexion.

A mascara with an application enhancer?

Givenchy’s Noir Interdit mascara provides buildable, lengthening coverage for lashes but the twist is, that the head comes out straight and can be bent to a 90-degree angle making it easy to work the lashes.

Peter Thomas Roth is a leading, heritage brand for Sephora US across 1000 stores; a strategic partner with both Ulta and QVC in the US, and is a leader in Mexico and China.

The 45-year-old brand is described as clinical skincare. Peter is an industry guru in the US, known for his results-driven range. Plagued by acne as a young man he comes from a background of science to cure concerns. On show at Sephora was Water Drench – Sephora USA’s No.1 moisturiser at launch. This 30%

OUT & ABOUT

Hyaluronic Acid complex cream is super hydrating. We also saw the Cucumber line which as its name suggests has a cooling effect for the 90% of people who have skin irritation at some point, giving an instant effect of calming and cooling.

Science married with nature is how the June Jacobs skincare line is described. Its point of difference? All products feature cutting-edge botanical extracts, high quality actives and a 20-year U.S. patented anti-oxidant blend of white, red and green tea extracts combined with goji berry, pomegranate and grape seed extracts to help prevent the visible signs of premature ageing. Every product is made without parabens and is free of preservatives, petrochemicals, synthetic dyes, synthetic fragrance and sulfates when possible.

Chanel Jenae, who heads up Arcona, also leads the product development. Its point of difference is that in the process of manufacture no ingredients get heated up. Cosmeceuticalgrade active ingredients, such as enzymes, antioxidants and amino acids, are cold pressed in small batches to keep them active and effective. New at the showing was Four O’Clock Flower Hydrator. Derived from the Four O’Clock Flower (mirabilis jalapa), this daily moisturiser calms, hydrates and strengthens skin, especially sensitive or reactive skin. The light fluid absorbs to soothe redness while replenishing, nourishing and rebuilding skin. Texture is improved and the skin glows.

L.A. hair brand, Alterna launches a new line in its Caviar range: Infinite Colour Hold across shampoo, conditioner and serum. The company says 70 washes with the shampoo without colour fade. The products work on the lipid layer of the hair, treating it with nourishment.

Pacific SMM is a distribution company. Here we find the Derek Lam 10 Crosby fragrance collection. For the Australian market there are five fragrances (chosen from the original 10).

They each capture an aroma of what Derek sees unfolding from his design studio at 10 Crosby: the scents span from fresh through to warm.

Elizabeth & James - the Olsen Twins’ fragrance house – launches two new scents in their Nirvana line capturing the two distinctly different personalities of the girls: Amethyst (warm and rich) and French Grey (fresh floral).

The point of difference of the Caolion brand is pore cleansing. The inspiration for product development is that pore cleansing is what changes your skin. The latest launch is the Pore Toner – formulated with peat water for deep cleansing the skin. New Triple Action Cleansing Stick comes in: Charcoal and Green Tea. To use: swipe the stick across the skin, spray with water and wipe it away, taking the pore dirt with the cloth. New also is a T-zone Nose Pore Mask. And we have Soap Season 2: handmade green tea soap for “troubled skin”

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now coming with a little gauze bag which contains the slippery soap for ease of use.

Zoeva is well known for its brushes. Core values are: ethics, price, authenticity and supporting individual beauty. The brushes are for everyday routines. With all energies going into the makeup category the brand is emerging into a cosmetics brand. New are three makeup palettes: Basic Moments – natural shades; Sweet Glamour – cute, fun colours and Offline Kit – natural and fun shades.

Huda Beauty is a makeup brand “gone viral” as they say. Huda Kattan tells the story that she wanted to be a Sephora Beauty Assistant. She went into her local store so often that she had to widen her territory, going into neighbouring Sephoras because she thought they might think she was nuts. She studied finance in the US and went to beauty school in Dubai and started doing the makeup of celebrities. She began beauty blogging with a very accessible, honest and enthusiastic manner. Her following ballooned and stands around 22 million worldwide with an engaged audience of beauty lovers. Huda is passionate about beauty and has become a beauty brand.

Her ethic is to design the perfect product and then work out the price – to be accessible. The range was on show with a focus on the lashes: the No.1 lash, Giselle, named after Huda’s daughter, is a natural lightweight lash. The Rose Gold palettes were also causing a stir – there’s a mix of 18 shades of matt and metallic across warm toned hues.

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01 ANGELIQUE HOGAN AND KRISTY GREY – SEPHORA

02 HEIDI SCARLETT KING – BEAUTYBLENDER 03 DAVID WHYTE AND EMMA HINDMARSH – DR MURAD

04 JUSTINE LE BARS AND DEANNA TRIANTA – GIVENCHY

05 SARAH MCNAMARA – PETER THOMAS ROTH 06 ROCHELLE JACOBS – JUNE JACOBS 07 LUCINDA TODARELLO (SEPHORA) AND LINDSEY O’NEIL – HUDA BEAUTY

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OUT & ABOUT

and Paper; one universal lip gloss known as Gloss Bomb; and a variety of application tools.

In addition to creating every detail of each product in her cosmetics collection, Rihanna also personally appointed three prestigious makeup artists to represent Fenty Beauty around the world. This Global Artistry Team includes James Kaliardos as Resident Artist, and Priscilla Ono and Hector Espinal as Global Makeup Artists.

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TANNING AND TAKING CARE! BONDI SANDS’ SPF TANNER

FENTY BEAUTY

BY RIHANNA World best-selling singer, Rihanna has developed a beauty range, Fenty Beauty which launched into 1600 stores across 17 countries on the same day at the same time at the beginning of September (2017). In Australia every Sephora store in the country is stocking the full Fenty Beauty

by Rihanna range including the 40 foundation shades inclusive of all skin tones and types.

Rihanna, in partnership with Kendo Brands, the LVMH-owned beauty developer, created Fenty Beauty after trying to find products that worked across all skin types and tones. With Rihanna’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. The complexion-focused product assortment was developed to work together and provide everyone with Rihanna’s real-life method for killer radiance, The Fenty Face. “The Fenty Face was created for women of all skin tones, of all personalities,” she says. “These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins.”

For Rihanna, the secret to radiance lies in the very first step of the Fenty Face, a soft matte filt’r - because no matter your skin type, adding glow on glow = unwanted shine. The second step? Layer your highlight for strategically-placed glow - it’s all about lighting up where you want.

Lastly, get ahead of shine by blotting on the fly, wherever and whenever; Rihanna believes that being photoready means being shine-free. Tested backstage, on stage, and in real life, The Fenty Face is the key to unlocking all of makeup’s limitless possibilities, she says. This process is at the core of this 91-sku line, which includes 40 shades of Pro Filt’r Soft Matte Longwear Foundation; 1 universal Pro Filt’r Instant Retouch Primer; 30 magnetic Match Stix Skinsticks, in both matte and shimmer finishes to contour, correct, conceal, highlight and blush; six creampowder hybrid Killawatt Freestyle Highlighters for face and eyes; Invisimatte Blotting Powder 64|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

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TEGAN BRINGS MUM ALONG FOR 1000 HOUR In recognition of beauty brand 1000 HOUR turning 25, Tegan Martin celebrated with beauty media announcing that her mum, Cherie Martin, will be joining her as an ambassador for the brand. Certainly tried, tested and trusted, Australia’s number one selling at-home lash and brow dye kits have been a beauty tip that mothers have been passing onto their daughters for over a quarter of a century.

Tegan Martin, former Miss Universe Australia and 1000 HOUR Ambassador says: “I remember as a teenager my mum and I dying each other’s lashes and brows, it was part of our special pamper afternoons. And, doing this shoot with her was so special too – plus so much fun. Doesn’t she look amazing!”

1000 HOUR Eyelash and Brow Dye Kit was the first product in the range, inspiring the brand name with results that lasted up to six weeks - or 1000 hours. Across 25 years the range has grown to include other DIY beauty products including artificial lashes, hair colour mascaras, sticks and powders, instant brow mascara and utensils designed to help enhance natural beauty.

The 1000 HOUR range is available from Priceline, Woolworths, Coles, and independent pharmacies and specialist stores nationally and 1000hour.com.au. 1000 HOUR Eyelash & Brow Dye Kits RRP $18.95.

01 TEGAN AND CHERIE MARTIN

Bondi Sands leads the suncare category in Australia with award winning products and a huge fan base. Understanding the Australian consumer, because the founders are Australian consumers, means they create meaningful products. One such is the new Tan & Protect – self tanner with SPF15. Saves us slathering on two different products which is what many of us have been doing ‘til now. It’s just one of the products in the new summer of 2017 range.

Here’s Blair James, co-founder of Bondi Sands to tell you more: “We believe in having fun and enjoying the Australian summer, confident in knowing your skin is protected from Australia’s harsh sun. Get out and enjoy a sun-soaked day with Bondi Sands Suncare Oils and Lotions that both protect and nourish your skin. Swim, surf and splash in the waves with our new range of non-greasy, water-resistant suncare products enriched with hydrating Coconut Oil and a fresh, summery fragrance. Protect & Tan is a global first! This spray-on SPF15 Tanning Oil is nongreasy and contains self-tanning ingredients to help develop a natural golden glow while staying protected from the harsh UV rays”. RRP $19.99.

Sunscreen Oils - SPF15 & SPF30 spray application, are a fast-dry formula with broad spectrum UVA & UVB protection and two hour water resistance. RRP SPF15 $14.99, SPF30 $16.99. Sunscreen Lotions - SPF30 & SPF50+ - this non-greasy spray-on Sunscreen Lotion is available in SPF30 and SPF50+. With 4-hour water resistance, stay protected from UVA and UVB rays. RRP SPF30 $16.99, SPF50 $17.99.

Bondi Sands took to their namesake beach for the campaign shoot, whetting our appetite for the season ahead.

01 MODEL AND INFLUENCER: STEPH CLAIRE SMITH FOR BONDI SANDS

ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017|65 2017 |65

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01. AMY MAREE COMBER WITH THE

#GLAMMY17 Benefit celebrated its top performing Benebaes at the annual Glambassador Gala Event – a day of bold and girly activities, surprises, pampering and bubbles! The group of 19 Glambassadors from across Australia were recognised for their consistent ability to dazzle and delight, by showing great leadership, smashing sales goals and ultimately living and breathing Benefit DNA. The Glambassadors were welcomed with breakfast at Benefit Beauty Central (Sydney HQ) before being surprised by Beauty Influencer and Glam Queen Amy Maree Comber (@amymareecomber). Amy, the selfpronounced Gimme Brow addict, wow’ed the Benebaes with a makeup masterclass and talked all things beauty and Instagram, answering questions from how to start an Instagram page to her daily makeup routine, and favourite celebrity makeup trends.

The Glammies were then whisked away for a pole dancing lesson at Bobbi’s Pole Studio in Sydney’s CBD…talk about a seriously BOLD workout! After a well-deserved lunch, the girls headed to The Lip Lab for an afternoon of girly fun and pampering. They each had

GLAMBASSADORS

02. SHARON, SONDRA (WINNER) AND BETH 03. SUPA BENEBAES

a customised lipstick made as well as a Blow Dry…over bubbles of course!

After a day of grabbing life by the giggles, everyone arrived at Darlo Country Club for the oh-so-glamourous Gala Dinner. There was no shortage of bubbles, banter or selfies by the pink balloon wall. Beth Glancey, General Manager and Sharon Chuter, National Sales Manager, took the opportunity to thank staff for their ongoing dedication to their work, the brand and their customers. The night culminated in Sondra Oestreich from Benefit Parramatta being crowned Australia’s 2017 Glambassador, winning a trip to San Francisco for a 4-day pink-carpet conference.

petri dishes, as they were taken through a specialised science class on encapsulation and stabilising active ingredients.

Dr Shiva Farabi (Research Scientist) explains: “The Ultra A Skin Perfecting Serum Range now features a new and improved exclusive Retinol delivery technology within the UltraReti™. The new Ultra-Reti™ Microparticles are one-millionth of the size, which means finer microparticles than ever before are able to penetrate faster and more effectively with a higher loading capacity. The new Ultra A Skin Perfecting Range Retinol stabilisation and delivery technology, ensures vital ingredients impact cells in the epidermis to produce significantly plump and visibly diminished fine lines and wrinkles. This cutting-edge technology leads the way with superior stability over a six-month time frame when compared to unprotected Retinol and other competitor stablisation technology”.

Ultra-Reti™ microparticles perform two active functions: Stabilisation of the otherwise very unstable Retinol molecule to maintain potency from the Australian manufacturer to the skin; Penetration enhancement as the soft wax microparticles readily absorb into the skin to maximise effectiveness.

Ultra A Skin Perfecting Serum MILD, $110.00 RRP; Ultra A Skin Perfecting Serum SERUM, $132.00 RRP and Ultra A Skin Perfecting Serum CONCENTRATE $154.00 RRP.

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66|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

ULTRACEUTICALS - A REFORMULATION Ultraceuticals held an informative, scientific media briefing at the Sydney Ethics Centre on Castlereagh Street to launch the Ultra A Skin Perfecting Serum reformulated range.

Ultraceuticals’ Education Innovator, Heather Vounnou interviewed Founder, Dr Geoffrey Heber and Research Scientist, Shiva Farabi about the innovative delivery technology of the new Ultra-Reti™ retinol. Media guests donned lab coats and were provided with beakers and

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01. ULTRACEUTICALS’ KATHERINE LAM, AMARYLLIS AGANAHI AND HEATHER VOUNNOU

02. SIMON PROIETTO, @THESKINCAREOBSESSIVE, DR SHIVA FARABI AND HEATHER VOUNNOU WITH BONNIE GILLES, @OZBEAUTYEXPERT

03. DR GEOFFREY HEBER, ULTRACEUTICALS WITH SIGOURNEY CANTELO, BEAUTICATE AND XUAN HENDERSEN, ULTRACEUTICALS

OUT & ABOUT 01.

SUPERFOOD BEAUTY IS RAWW

01. THE TBN TEAM: CELIA TREVISANI, TONY

Raww is a line of cosmetics and skincare infused with superfoods, created by Total Beauty Network (TBN) in Australia. Accessibly priced for Australian Retailers with 30ml foundation at $34.99 and lipstick at $24.99 Raww is available from October 1st 2017.

TBN Founder and CEO, Tony Rechtman is super proud of the company’s achievement in breaking ground in the natural, organic beauty category, introducing beauty media to the line-up with a makeup artist demonstration, pre on-counter launch. All the products are coconut water based and infused with a range of superfoods including the hero ingredient, Wildberry Harvest, and Kale Extract.

better for us has become a lifestyle movement, something that can’t be defined by simple demographics, like age. Raww has been specifically created for all those seeking a healthier alternative to mainstream, massproduced and unhealthy cosmetics. The Raww approach to beauty is light-hearted and youthful, with outstanding performance.

Raww has formulas that will amaze those who wear makeup as part of their everyday routine, all the way through to girls that are just starting to use makeup.

“From a trade perspective, Raww is committed to bringing all new customers into stores. As part of the Total Beauty Network, Raww has such a unique offer that customers will not simply be choosing it over another brand, trading dollars for dollars in store. Because of its unique position and our commitment to investing in results-driven marketing initiatives, Raww will drive incremental sales to delight our retail partners.”

HERE TONY RECHTMAN GIVES SOME INSIGHTS TO THE DEVELOPMENT OF RAWW How was Raww created?

“Raww is the world’s first Australian superfood infused colour cosmetic and skincare brand.

It’s hard for people not to be overwhelmed by the never-ending wave of cosmetics available to them these days. Early on, we identified that there was little to nothing out there for those seeking healthy, natural-ingredient cosmetics that they could trust to be good for their skin.

TBN has a huge amount of expertise in the organic cosmetics space with INIKA and so we sought to create a truly healthy brand for the masses - something that performs amazingly; without all the toxins hiding in the formula!

We had our lightbulb moment as we saw the popularity of ‘superfoods’ gain serious momentum in the lifestyle space. We just knew that we had to create a range of healthy, superfood-powered cosmetics and skincare for today’s conscientious beauty consumer. This is how Raww was born!”

RECHTMAN, VIV FOULSUM, RACHAEL TIGEL, MARKEETA KING AND ELISE SYNOTT

02. DELANEY LOANE – OK! AND NW WITH CASSIDY LOANE - COSMOPOLITAN

03. GEORGIA HULL – MAKEUP ARTIST DEMONSTRATES

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What are the brand values?

“Be Healthy. Every single one of the brands at Total Beauty Network embraces a healthy focus on beauty. It’s our guiding philosophy and we live by it every day. Raww is a shining example of this – a superfood powered beauty brand that is free from nasties and is 100% certified cruelty free (CCF).”

Who is it for?

“We genuinely believe that healthy cosmetics should be available to everyone. Increased understanding about ingredients and the change towards selecting products that are ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |67

OUT & ABOUT 01.

NIVEA NEWS The name NIVEA has high brand recognition around the world as a trusted skincare brand, having offered women and men effective skincare solutions for more than 100 years.

And the brand continues to solve skincare concerns today.

NIVEA invited beauty media and influencers on a story-telling journey that showcased their key product campaigns for 2017. This included new innovations and cult classics, such as their Creme, Cellular Anti-Age Volume Filling Pearls, Daily Essentials Sensitive and Normal Caring Micellar Water, Invisible for Black and White Fresh deodorant and the NIVEA MEN Protect & Care range.

Stephanie Darling, Marilyn Bracks, Tobi Henney, Carissa Smart, Frank Arthur and Scott Purcell partnered with some of NIVEA’s brand managers to share the journey of innovation that led to each product concept and development as well as interesting behind the scenes facts and insights. The NIVEA showcase was held at Beta Bar, Sydney, organised by Edelman Public Relations.

Nivea is sold nationally at supermarkets, mass merchants and selected pharmacies.

NIVEA’s highlight launches include: • The Daily Essentials Normal Caring Micellar Water as well as a larger size bottle of the Daily Essentials Sensitive Caring Micellar Water • Invisible for Black and White Fresh, a deodorant that doesn’t leave white marks on dark coloured fabrics and yellow staining on light coloured fabrics, is available in a fresh new fragrance • The NIVEA MEN Protect & Care range has an improved formula as well as new scent and packaging.

01 MAKEUP ARTIST TOBI HENNEY DEMONSTRATES NIVEA’S DAILY ESSENTIALS SENSITIVE CARING MICELLAR WATER IN REMOVING WATER-PROOF MAKEUP

02 BRAND MANAGER ANA-ELISABETE SANTOS AT THE MICELLAR WATER STORY TELLING STATION

03 NIVEA’S GENERAL MANAGER MARKETING JULIA BRAUN WITH BEAUTY QUEEN STEPHANIE DARLING AT THE NIVEA CREME STORY TELLING STATION

04 NIVEA TEAM: ROBYN HUTCH, LAWRA MERIDJANIAN, AOIFE HOGAN AND ANAELISABETE SANTOS

05 NIVEA’S CELLULAR ANTI-AGE VOLUME FILLING PEARLS ARE A PART OF THE AWARD-WINNING CELLULAR ANTI-AGE RANGE

MARC JACOBS EYE-CONIC LAUNCH World-leading celebrity makeup artist and Global Artistry Ambassador for Marc Jacobs Beauty Hung Vanngo – travelled to Sydney from New York for the launch of Marc Jacobs Beauty Eyeconic Multi-finish Eyeshadow Palettes.

Joined by the beauty industry, media and influencers, Hung engagingly presented two models wearing his bold looks created with Marc Jacobs Beauty before opening up to a Q&A, hosted by Jasmin Howell @friendinfashion, taking questions from the audience. With enthusiastic and down-to-earth explanations from the talented artist, guests discovered the new products and story of Marc Jacobs and Hung Vanngo within the exhibition style setup at Sydney’s MCA. Key messages from Hung included the idea of having fun with makeup and let the colours and textures play on the skin depending on your mood – expressing yourself is high on his list of makeup mantras. There are six new Eye-conic Multi-finish Eyeshadow palettes which provide highly pigmented shades in matt, gloss and shimmer textures.

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GEMMA LEPRE @GEMMAISABELLEMAKEUP ERINA SHARKEY – NEWS CORP CHLOE MORELLO @CHLOEMORELLO JASMIN HOWELL @FRIENDINFASHION – MC FOR THE EVENT

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OUT & ABOUT 01.

TRILOGY’S NEW AND IMPROVED SENSITIVE RANGE

01 CARINA ROSSI – POPSUGAR, LAURA WILSON –

When your customers tell you they have sensitive skin they are telling you their skin is uncomfortable and reactive in some way. It turns out that the term is all-encompassing for consumers. Skin sensitivity has become a catch-all term for three distinct types of skin problems: rosacea, contact dermatitis and skin that burns and stings. The common link is inflammation, which is often worsened by chemicals.

Inflammation causes reactions and isn’t genetic in many cases. The Environmental Working Group in the United States revealed that modern women are exposed to a daily average of 126 chemicals from cosmetics, cleaning supplies, pollution and even the food they eat. The list of potential skin irritants is a long one, beginning with fragrance, allergies and stress, and we’re exposed to more and more of these with our changing lifestyles and environments.

To cater more effectively to such skin types, Trilogy has reformulated its newly repackaged Trilogy Sensitive range. The introduction of three new innovative products completes the regime of certified natural, dermatologically tested skincare especially crafted for highly reactive and sensitive skin types.

Trilogy Sensitive is designed to bring peace and comfort to even the most fragile, intolerant and reactive complexions. The new formulations include skin-rewarding maqui berry and sea buckthorn which are combined with the current range hero ingredient SyriCalm® to offer added repair, nourishment and protection.

Corinne Morley - Trilogy’s in-house beauty expert says: “The goal with sensitive skin is to protect the weakened skin barrier and rebuild the skin’s own natural protective defence function. It’s important to choose products rich in gentle moisturising and

emollient ingredients, and free from essential oils, fragrances and irritating alcohols and chemicals. Trilogy Sensitive is a great natural alternative to traditional synthetic skincare, allowing you to care for sensitive skin while also protecting from some of the more unwanted signs of ageing such as fine lines and wrinkles.”

Beauty media were introduced to the range

by Trilogy’s Jane Lawry - Global Marketing Manager and Bianca Talaic - Global Communication Manager.

The three new products are: Trilogy Very Gentle Restoring Oil RRP $37.95 (30ml), Very Gentle Hydra-Mask RRP $37.95 (60ml) Very Gentle Eye Cream RRP $39.95 (25ml).

The newly reformulated products are: Trilogy Very Gentle Cleansing Cream RRP $39.95 (200ml), Trilogy Very Gentle Calming Serum RRP $44.95 (30ml) and Trilogy Very Gentle Moisturising Cream RRP $44.95 (60ml).

Available: Priceline, Priceline Pharmacy, Chemist Warehouse, My Chemist, Myer and independent pharmacy and health stores.

Find out all about Trilogy Sensitive in our mini esprit inserted in this issue.

INSTYLE AND WENDY HOANG – GRITTY PRETTY

02 MEG BELLEMORE - BAUER MEDIA, SHEREE MUTTON – AUSTRALIAN WOMEN’S WEEKLY

03 STEPHANIE DARLING – SUNDAY LIFE 04 LOUISE CLAYTON (TRILOGY), JANE LAWRY (TRILOGY), RACHEL MACAVOY (TRILOGY), BIANCA TALAIC (TRILOGY) , ROSEMARY CHEGWYN (MCPHERSONS), RACHEL MCAULEY (TRILOGY)

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TANNING & TRESSES St Tropez and Fudge – the PZ Cussons brands – showcased their latest innovations to beauty media with two new brand ambassadors.

St Tropez is a brand that is at the forefront of big events, hosting tanning lounges at events and using the Black Book of celebrity contacts through its Tanning and Skin Finishing Expert, Michael Brown. Nicola Francis – Senior Brand Manager, Beauty introduced beauty media to the new brand ambassador, through visuals.

Lifestyle blogger and founder of A Bikini A Day, Tash Oakley is the first Australian St Tropez ambassador. Her travels means she has a bronzed base all year round. Michael Brown says: “Tash has a gorgeous glow to her skin and she uses the supporting products to enhance this.”

St Tropez aims to have a product for every occasion. New Product Development for 2017 sees a new gradual tan – Gradual Sculpt & Glow which gives a light tint, sculpting effect and lots of moisture. The longer you leave it on, the deeper the glow. Michael emphasises: “It’s more about the glow of your skin not the colour.”

Self Tan Express Bronzing Mist launches to ease the job of tanning evenly all over with a spray. The finest spray lands delicately on the skin to build a tan. The job of the spray means you can mimic what happens naturally – how the sun hits the shoulders, the shin bones, cheek bones etc.

Also new is a global first – Express Tan Tanning Sheet Mask. The sheet mask is imbued with moisturiser and light tan. Leave on for five 10, 15 mins depending on how dark the desired finished result is.

Education is so important for tanning, says Nicola, leading in to the introduction of St

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70|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

Tropez’s Facebook Tanbot, referred to as a Glowfessional, called Thea. Users consult through facebook messenger following a series of questions, then Thea suggests your best tanning product(s).

The Fudge hair brand is across professional and retail and a favourite with Priceline’s customers, Emma Cannon, Brand Manager, Fudge, tells us. The focus for this brand is on trends and the latest is in the Clean Blonde range. Clean Blonde is for blonding at all levels. “Those with light blonde hair can achieve platinum and those with warm hair can soften the tone. Clean Blonde Shampoo and Conditioner have provided customers with the strongest violet pigment on the market – now there’s new Tri-Blow violet – blowdrying spray with a toning effect”. It is an extension of Tri Blow original. It offers an invisi-shield heat protectant and helps style the hair for longer staying power. Duncan Richards, Educator for Sabre/Fudge demonstrated the new product on none other than the new brand ambassador, Steph Claire Smith.

the art of scent, the third chapter to Chong’s Portraits of Life, Figment Man and Woman is a personal narrative of metamorphoses that draws on his personal life experiences, mutating them with other art forms and ideas to articulate and define his world through fragrance. An expression of elusive beauty inspired by Chong’s enduring fascination with Bhutan, the ‘Land of Happiness’, Figment Man and Woman is an olfactory hologram composed of the fragments that make up the intense beauty of life.

Available at Libertine Parfumerie, exclusively through selected David Jones department stores and other niche perfumeries in Australia and New Zealand.

01. ST TROPEZ TANNING TIPS 02. DUNCAN RICHARDS, EDUCATOR FOR FUDGE STYLES STEPH CLAIRE SMITH, WITH EMMA CANNON

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01. LUCY BORLAND INTRODUCES THE FRAGRANCE NOTES

02. GAVIN SOMMER WITH CLAYTON ILOLAHIA – BLOG: WHAT MEN SHOULD SMELL LIKE

03. KIRSTIE CLEMENTS – INPRINT AND SUSAN SKELLY – FREELANCE

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FIGMENT MAN & WOMAN BY AMOUAGE Internationally revered fragrance house Amouage introduced their latest collection Figment to Australia with a lunch briefing for prominent editors, bloggers and industry influencers at Nour in Sydney’s Surry Hills.

Guests were hosted by Agence de Parfum’s National Retail Manager Lucy Borland and Brand Manager Gavin Sommer.

Lucy’s presentation on the Figment collection focussed on a sensory experience where guests analysed a number of key ingredients within each scent, allowing them to engage their sense of smell personally, ultimately understanding the complexity of the fragrant pyramid in each artful creation.

Created by Amouage master perfumer and creative director Christopher Chong who brings his intelligence and self-exploration to

01.

CIRE TRUDON SCENT Prestigious French candle house Cire Trudon celebrated the Australian launch of their perfume collection ‘Trudon’, with Parisbased creative director Julien Pruvost hosting a number of luxury press and consumer events across Sydney and Melbourne. Mr Pruvost

was guest speaker at an intimate media lunch at, Quay where he enlightened guests with a historic olfactive journey detailing the origins of the world’s oldest and most revered candle house and the unique inspirations behind the fragrance collection.

Each of the signature scents was arranged alongside glass cloches that encased a classic gold Trudon emblem, perfumed with the respective fragrance. Cire Trudon candles and busts adorned the private dining space, interspersed with crisp leafy green and white floral arrangements by renowned event stylists, Sticks and Wicks.

In addition to the lunch, Mr Pruvost held a day of private masterclasses at Libertine Parfumerie’s Sydney showroom, showcasing the five Trudon scents; Bruma, Olim, II, Révolution and Mortel to journalists from Real Living, Vogue Living, Grazia, Popsugar, Byrdie, Country Style, Delicious and The Versatile Gent.

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A celebratory consumer event was also held with Australian luxury retailer Vintage Luggage Company to mark the arrival of the Trudon collection instore. High profile clientele and tastemakers were in attendance as Mr Pruvost took guests on a sensory journey of each fragrance’s inspiration and the brand’s revered history.

Concluding Trudon’s Australian tour, Mr Pruvost travelled to Melbourne for an exclusive soiree with acclaimed Australian retailer and Cire Trudon stockist Peony. Hosted by founder Jill Timms, the exclusive instore event saw Melbourne’s style and scent elite celebrate the launch of Trudon with Mr Pruvost as the guest of honour.

Available in Australia at Libertine Parfumerie, and niche perfumeries and boutiques in Australia and New Zealand.

01. BENJAMIN JUDD – EXECUTIVE STYLE, EMMA VIDGEN – REAL LIVING AND NICK SMART – AGENCE DE PARFUM

02. JULIEN PRUVOST

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Sampler Set, including five deluxe mini samples of each of our innovative beauty oils: Certified Organic Rosehip Oil, Rosehip Oil Antioxidant +, AgeProof CoQ10 Booster Oil, Sensitive Very Gentle Restoring Oil and Trilogy No.15 Limited Edition Beauty Oil”. RRP $27.95, 5 x 5ml. Available at Priceline, Priceline Pharmacy, Chemist Warehouse, My Chemist, Myer and independent pharmacy and health stores.

01. TEAM TRILOGY: LORRAINE CORR-POPPLETON,

TRILOGY NO.15 LIMITED EDITION BEAUTY OIL Celebrating 15 years of innovation in a bottle, Trilogy launches a limited edition Beauty Oil. Beauty media were invited to take a journey down memory lane at a lunch hosted by Trilogy and McPherson’s Says Corinne Morley, Global in-house beauty expert: “For over a decade, we’ve promoted the skin-renewing benefits of Certified Organic Rosehip Oil. How we have developed this beauty oil has cemented our reputation as a pioneer in the natural beauty category and this year, we’re celebrating 15 years of innovation with our most ground-breaking supersede oil blend yet - Trilogy No.15 Limited Edition Beauty Oil - an ode to our brand heritage.

We’ve travelled the world, from the tropical shores of Hawaii to the mountainous regions of Africa, to source 15 of the finest pure plant oils to blend a clinically proven anti-pollution super-seed oil”.

Designed as a multi-tasking beauty treatment for all kinds of skin types, this luxurious skin-celebrating beauty oil is enriched with a powerful combination of antioxidants from super oils rosehip, cherry, goji and baobab. These are blended with blackcurrant and mango oil to help repair and protect against ageing and tissue damage caused by environmental free radicals to promote healthier and rejuvenated looking skin. The skin-loving addition of kukui seed oil helps to protect against increased environmental pollution, while a nourishing blend of macadamia nut, papaya, apricot kernel and grapeseed oils goes straight to work to deeply repair and replenish softness and elasticity. A final dash of karanja, mustard seed, pistachio and passionflower helps to feed the skin to support its natural protective barrier. RRP $35.95, 30ml.

“Cementing our reputation as the pure plant oil experts and our position as the No.1 natural skincare brand in New Zealand, we are continuing the 15 year celebrations with the release of Trilogy No.1 Limited Edition

CORINNE MORLEY, LOUISE CLAYTON, BIANCA TALAIC, JANE LAWRY AND SYLVIA OPAJDOWSKA PHOTOS: SANDER DALHUISEN

CRABTREE & EVELYN FESTIVE Crabtree & Evelyn’s fragrance, home and food collections are driven by sourcing natural ingredients and fragrance journeys that offer customers enhancement to their lives. The company’s flagship store in Sydney’s QVB was decked out with the latest lines, including Christmas gifts, for media to see and sample.

Hosted by Vicky Kalofolias – National Brand Manager and Claire Donovan – Marketing Comms Coordinator and the Sydney store team.

Just launched are line extensions to Everyday Nature’s Care: Lavender and Espresso to calm and Rosewater and Pink Peppercorn to hydrate. Launching on October 11th is the home collection of candles and diffusers. Each aroma conjures a mood for specific places in the home: Warm & Welcome (hallway), Supper Club (kitchen), Memories Made (lounge), Seaside Vibes (bathroom), Wanderlust Dream (bedroom), Home Comforts (guest bedroom), Curiosity Corner (my space) and City Zen (retreat).

The Christmas collection is infused with aromas chosen to invoke precious seasonal moments. Scented candles, luxurious bathtime delights and body pampering treats in fragrances such as the much-loved classic, Noel (mulled wine spices, fir and citrus), Red Berry & Fir, White Cardamom and Pomegranate & Argan Oil. ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |71

OUT & ABOUT 01.

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PENHALIGON’S SAVOY STEAM

KLORANE CALMS SCALP IRRITATION

CLARINS DOUBLE SERUM 8TH EDITION

International, luxury fragrance house Penhaligon’s celebrated the Australian launch of its latest fragrance Savoy Steam, showcasing the scent and its story to prominent editors and influencers in a British morning tea setting. Taking place in the Drawing Room at the Langham Sydney, the guest of honour was Michael Edwards of Fragrances of the World who presented an introduction to the history of Penhaligon’s, prior to Agence de Parfum training director Michael Marzano presenting an olfactory showcase of the story and complexities behind the newest scent.

Savoy Steam honours the brand’s first fragrance, Hammam Bouquet (1872), a scent inspired by the Savoy Turkish Baths of London’s Jermyn Street, as they were known in the early 20th century. The scent filled the original Mayfair flagship as founder William Penhaligon trimmed the beards of the well to do gentlemen. The new Savoy Steam scent is crafted in reverence and respect to the original.

Savoy Steam’s gender-neutral Eau de Parfum is invigorating, fresh, crisp and clean. Simple and refined, the packaging is a custom-made, fabric gift box paying tribute to Penhaligon’s proximity to Saville Row in London famed for bespoke tailoring. Available in Libertine Parfumerie, selected David Jones and Myer, niche perfumeries in Australia and New Zealand.

Klorane haircare’s latest focus is irritated scalps.

We know the effects of poor scalp health… lack lustre and even hair loss. Continuing its ‘one plant, one indication, one range’ growth, Klorane uses Chinese Peony for sensitive and irritated scalps for its new Peony range. Backed by 50 years of haircare excellence, Klorane laboratories has once again harnessed the power of plant extracts to formulate the hair care range. Chinese Peony extract is known for its protecting, hydrating and anti-irritant properties. With Shampoo, Conditioner Gel and SOS Serum, the new three-step regime promises immediate and longterm scalp comfort, hydration and dermatological care, as perceived by trailists. The biodegradable formulas are free from parabens and silicones.

Available at leading pharmacies nationally.

Klorane’s Jenny Dong and Kim Boubli presented the range to beauty media.

Clarins has launched the eighth formulation of iconic Double Serum at a breakfast briefing to media and influencers hosted by renowned editor, Paula Joye. The event featured a personalised menu by Plated designed using the key ingredients of the serum and even custom turmeric lattes (a core ingredient in the new formula). The event marked 30 years of Clarins’ Double Serum - a dual-phase hydric and lipidic anti-ageing treatment. Its unique universal and bio-inspired dual formula combines 20 of the most powerful anti-ageing plant extracts with turmeric extract, which is concentrated in turmerone to effectively and visibly treat the signs of ageing. Firms skin, visibly smoothes wrinkles, restores complexion radiance and evenness and diminishes the appearance of pores.

Charlotte Turner, Head of Training, Clarins tells esprit Magazine: “In line with our focus on innovation, we are launching the 8th generation of our iconic Double Serum after an extensive screening of 100 of our most effective plant anti-agers. This product is conceptually perfect, being a super-concentrated, complete age-control concentrate with exceptional bioaffinity with the skin. It is our obsession to continue to ensure that we offer our Double Serum customers maximum efficiency in the most comfortable and nourishing formula, so we can substantiate our pledge that our best just got better!”

01. CASSIDY LOANE – COSMOPOLITAN AND JAYMIE HOOPER – WOMEN’S FITNESS

02. GEORGIE HAIGH – BEAUTY DIRECTORY AND ANDREA FERRARI – ESPRIT MAGAZINE AUSTRALIA

03. KELSEY FERENCAK – NW/OK!, REBECCA O’HEARN – YOURS AND ELIN TOUGH –BODY + SOUL

04. KLORANE’S KIM BOUBLI AND JENNY DONG

01. CHRISANTHI KALIVIOTIS – GRAZIA, IANTHA YU – BEAUTYCREW AND MARGARET KHOURY – FRAGRANCES OF THE WORLD

01. CLARINS’ CHARLOTTE TURNER, PETRA BERGMAN,

02. LEIGH CAMPBELL – HUFFINGTON POST AND SARA MCLEAN – ELLE

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SHARON BROMAGE, PAULA JOYE, HELEN MORENO AND JEROME BELLONY

24-hour, high-performance anti-ageing skincare routine that re-builds your skin’s architecture from the ground up.

Pronounced wrinkles, deep furrows, loss of firmness and lack of luminosity are signs that your skin’s structure is changing. Backed by 20 years of dermatological expertise, PhysioLift combines high performance actives in exclusive patented combinations to maintain and re-build your skin’s architecture.

Patterned as closely as possible on the skin’s natural physiology, PhysioLift’s high-tech formulas work to maintain collagen, hyaluronic acid and Vitamin A, three structural pillars that lie beneath healthy, youthful skin.

Lines and deep wrinkles are reduced, firmness and luminosity are restored and best of all, PhysioLift is designed to suit all skin types, even the most sensitive.

Avène is available at leading pharmacies nationwide; visit avene.com.au to find your nearest store. aveneaustralia

@avene_au

EauThermaleAvèneAU

*IRI-Aztec MarketEdge Pharmacy Data MAT 20/08/2017 ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |73

OUT & ABOUT 01.

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GABRIELLE CHANEL MODISH MANICARE LAUNCHES CHANEL unveiled its new fragrance GABRIELLE CHANEL during a private reception at the Palais de Tokyo in Paris. The launch is the culmination of an exceptional year dedicated to the founder of the House, who, on the heels of the Gabrielle bag launch, is now being celebrated with a luminous and solar fragrance created by Olivier Polge in collaboration with the CHANEL Fragrance Creation and Development Laboratory. Guests were introduced to the world of the GABRIELLE CHANEL fragrance through an immersive experience.

The launch was staged to reflect Gabrielle Chanel’s personality: choose your destination, take your own path, become the person you want to be and stay true to yourself. Walls lined with faceted movable mirrors reflected images that multiplied and disappeared as guests moved through the space, and thus served as the antechamber of a maze peppered with Mademoiselle’s favourite quotes. Like an anamorphosis, a giant mobile gave viewers the impression of diving into the heart of the golden-hued fragrance. Scented niches provided guests with the opportunity to smell the main ingredients of the fragrance (ylang-ylang, orange blossom, jasmine and Grasse tuberose). A room plunged into darkness projected a hologram - an allegory of the bottle exploding into a bouquet of flowers. The scent of the new CHANEL fragrance wafting through the air only heightened the experience. The bottle was then revealed in a majestic play of shadow and light. Ambassadors and friends of the House were in attendance.

Who hasn’t got something from Manicare?

Recognised as one of the most trusted beauty tools and accessories brands in Australian households for over 40 years, it’s totally part of the furniture in the beauty drawer. Evolution plays a big part in its long-term success. With the inspired introduction of sub brand, Glam

by Manicare - a range of premium lashes, cosmetic brushes and accessories – carrying the Manicare name means customers know they’re buying stylish tools and accessories for everyday glamour.

Now, for the third year, Manicare and Glam

by Manicare have collaborated with iconic Australian designers, with the 2017 limited editions bearing designs by Bec & Bridge and By Johnny.

Bec & Bridge designs feature a chic, neutral hued floral, inspired by the latest season offering, the perfect complement to the Manicare aesthetic. By Johnny, has two custom Manicare prints inspired by the Winter 17 collection - the result is a sharp and contemporary statement expressed through the elegant polka dot and bold stripe prints.

All three designs are featured on the products and packaging of Manicare mini tweezers, fashion tweezers, compact mirror, cosmetic brushes and nail polish remover pack as well as the new Mink Effect Glam by Manicare lashes.

Beauty media were introduced to the designers and their designs at a media briefing hosted by Manicare and Glam by Manicare executives.

01 KRISTEN STEWART, THE FACE OF GABRIELLE

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CHANEL

02 GABRIELLE CHANEL 01 THE MANICARE/GLAM TEAM: JULIETTE TOOLIN, CANDY WONG, TEGAN HODDER AND JENNIE KIM

02 BEC & BRIDGE 03 BY JOHNNY 04 CASSIDY LOANE – COSMOPOLITAN AND DELANEY LOANE – OK! AND NW

05 BRIDGET YORSTOM AND JORDANA SEXTON – BEC & BRIDGE

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06 AMY MAREE COMBER – BLOGGER/VLOGGER 07 CHRISANTHI KALIVIOTIS – GRAZIA

P U R E B O TA N I C A L C A R E

Klorane dry shampoos – A must have beauty treatment!

The Original The Tinted With Nettle For all hair types

For brown to dark hair

For extra oily scalp

What is the secret behind Rebecca Judd’s flawless beach waves?

Since 1971, Klorane dry shampoos have been formulated with pure plant extracts for even the most sensitive scalp. They are the ultimate weapon for not only absorbing oil, dirt, odours and pollution, but for protecting hair and adding more volume and texture in just 2 minutes. Klorane dry shampoos are your ultimate ally to create flawless hairstyles, even on the go!

Paraben free. Sulphate free Available at Chemist Warehouse, Priceline and Independent Pharmacies.

*IRI-Aztec MarketEdge Pharmacy Data MAT 20/08/2017.

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OUT & ABOUT

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LA PRAIRIE THE ART OF CAVIAR La Prairie invited guests across a number of prominent media and influencers to celebrate the 30th anniversary of their iconic Skin Caviar collection and the launch of the collection’s latest innovation: Skin Caviar Absolute Filler.

La Prairie presented guests with The Art of Caviar, an international collaboration with a select group of contemporary artists to capture and celebrate caviar in all its facets.

Rosi Fernandez, La Prairie Managing Director began the event’s formalities by acknowledging: “We are very proud with our David Jones partnership. Our customers convey that they want results-driven skincare, they are a discerning customer who wants the best.”

Rosi emphasised the importance of the Skin Caviar collection to the brand. She announced that the Skin Caviar collection accounts for 40% of the brand’s total sales, and seven of the brand’s top 10 products are from the Skin Caviar collection.

Regional Training and Events Manager, Belinda Besant introduced guests to the brand’s latest innovation: Skin Caviar Absolute Filler.

Belinda began by delving into La Prairie’s origins, introducing guests to Dr Paul Niehans, the scientist whose life-work, the Exclusive Cellular Complex, fuelled the brand’s fruition and ongoing success. Skin Caviar Absolute Filler is a moisturising cream designed to target the loss of the volume and substance that gives skin its youthful appearance, returning lost density, plumping skin while helping to reshape and refine the contours of the face.

“Who is this for? Those with age-related loss of volume, who desire a smooth plump skin.

This is the moisturiser for you. Caviar Absolute Filler is nourishing and restructuring”. How is this innovation housed? “You press to release a measured dose”.

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01 LA PRAIRIE’S: SUZANNE MALOUF, BEAUTY ADVISOR, DAVID JONES ELIZABETH STREET; NINA BARANOVA, BEAUTY ADVISOR, TRAVELLER; IRYNA YAMPILETS, EVENT SPECIALIST, DAVID JONES ELIZABETH STREET; ISABELLE CAMERON, MARKETING AND PR COORDINATOR; AI SAN BEAUMONT, REGIONAL MARKETING AND PR MANAGER; ROSI FERNANDEZ, MANAGING DIRECTOR; BELINDA BESANT, REGIONAL TRAINING AND EVENTS MANAGER; JASMIN BEYNON, CRM AND MARKETING COORDINATOR; CARINA DOWSE, DIGITAL AND MARKETING ADMINISTRATOR; YVONNE MCKEAN, SCS, NSW AND ACT AND JIN LAU, BEAUTY ADVISOR, TRAVELLER

02 MEDIA GUESTS 03 DAVID JONES’ CHRISTIAAN HOBSON AND SOPHIE KALOFONOS

76|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

OU R PHILO S OPHY IS SIM PLE

OUR philosophy IS SIMPLE WE ARE COMMITTED TO MAKING QUALITY 100% AUSTRALIAN EXTRA VIRGIN OLIVE OIL SKINCARE, HAIRCARE AND BEAUTY PRODUCTS.

NATURALLY

NOURISHED

Our comprehensive range of all natural products harnesses the proven health benefits of Extra Virgin Olive Oil, to nourish and enrich the body and soul.

Extra Virgin Olive Oil has regenerating properties and the capacity to regulate the natural moisturising system of the skin and hair. It improves skin flexibility and elasticity, cleanses and moisturises, removes free radicals, assists in anti-ageing, encourages hair growth and nourishes the skin and hair naturally.

At the Olive Oil Skincare Company, we are committed to making quality 100% Australian Extra Virgin Olive Oil skincare, haircare and beauty products that are suitable for all ages, skin types, hair types and conditions.

Our comprehensive range of all-natural products harnesses the proven health benefits of Extra Virgin Olive Oil, to nourish and enrich the body and soul. Extra Virgin Olive Oil has regenerating properties and the capacity to regulate the natural moisturising system of the skin and hair. It improves

skin flexibility and elasticity, cleanses and moisturises, removes free radicals, assists in antiageing, encourages hair growth and nourishes the skin and hair naturally.

When it comes to ingredients for our products, we believe in ‘less is more’. Our unscented products are made simply with 100% saponified Extra Virgin Olive Oil, and at our most indulgent, we add pure essential oils to create our scented products. Each of the oils we use is carefully chosen for its unique and beneficial properties. All our products are additive free and contain no artificial fragrances or agents of any kind.

At the core of our philosophy to produce products of the highest quality is our very own source of Extra Virgin Olive Oil. Our grove is located in Hillston, central New South Wales, Australia. The olives are harvested and processed on site within two hours of picking, so that the maximum benefits can be captured and utilised to create products which are ‘naturally nourished’.

We are proud to be 100% Australian owned – and our products are 100% Australian made.

OUR STORY In 2000, our family imported a variety of olive trees from Umbria. We propagated and

planted the ‘Mother Trees’ in the rich soil of the Australian Riverina and today have four different varieties of olives, with 110,000 trees at our farm in Hillston, central New South Wales.

Our farm is still family owned and operated and we produce Extra Virgin Olive Oil of such exceptional quality, we even export back to Italy.

In 2011, we established links with a local soap manufacturer to produce hard bar olive oil soap using our oil. From this beginning, we formed the Olive Oil Skincare Company in 2012. We are passionate about the health benefits of Extra Virgin Oil for the body - both inside and out - and now produce a full range of skincare, hair care, beauty and lifestyle products, all using our 100% Extra Virgin Olive Oil as a base.

Olive oil has a proven and recorded legacy of being used for skin and hair care over the centuries - even dating back to the days of Cleopatra.

We are constantly evolving our range and have found our journey has taken us “back to the future” - blending timeless rituals such as the traditional cold-pressed method of making soap, with modern knowledge and cross-cultural collaboration.

Our Aboriginal Series is a fusion of two traditional cultural practices: the ancient Mediterranean tradition of applying olive oil to the skin and hair, with the wisdom of ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |77

Tradition

BACKED BY SCIENCE

Aboriginal Australians, who over millennia have harnessed native flora to treat skin ailments.

From our original handmade, hard bar soap, our range of products has grown to encompass balms, body oils, body washes, a number of unscented and naturally scented soaps. We also produce shampoo and conditioner, an aboriginal range, a gentle baby range and most recently have developed a complete skincare range including a serum, cleanser, toner, moisturiser and hand cream.

Our products are exported around the world, including to the US, Japan, Singapore and Taiwan. We are proud to be 100% Australian owned, and remain committed to making our all-natural, 100% Australian products with ethically sound practices.

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BEAUTY IN SIMPLICITY WHEN IT COMES TO INGREDIENTS, WE BELIEVE IN ‘LESS IS MORE’ Our unscented products are made simply with 100% saponified Extra Virgin Olive Oil, and at our most indulgent, we add pure essential oils to create our scented products.

Each of the oils we use is carefully chosen for its unique and beneficial properties. All our products are additive free and contain no artificial fragrances or agents of any kind.

Olive Oil is compatible with our skin and as a result does not clog pores and helps to maintain our skin’s natural pH balance. It helps to form a barrier which prevents our skin from losing moisture and it also reduces excess sebum production as our skin hydrates, which reduces our natural oil output.

Olive Oil is filled with antioxidants to protect our skin and help to keep the moisture in, which results in our skin being hydrated and moisturised. The antioxidants assist with anti-ageing as they encourage cell turnover to help restore our skin.

Squalene and Oleocanthal are two compounds found in Olive Oil, and are known to have natural anti-inflammatory and antioxidant properties, which can prove

effective in managing conditions such as eczema, psoriasis, dryness and itching.

To say the humble olive tree is anything but ordinary, is an understatement. With unique and bountiful properties and myriad uses, olive oil has been revered for centuries and is keenly still sought after today for it’s health and beauty benefits.

BASIC SKIN STRUCTURE The skin is composed of three main layers, the epidermis, the dermis and the hypodermis. The epidermis is a protective layer. It keeps the skin waterproof, it keeps moisture in the deeper layers and protects from the harmful effects of ultra violet rays.

The skin cells are constantly shedding from the surface and being replaced in the deepest layer of the epidermis.

The dermis lies underneath the epidermis and consists of strong protein fibres called Collagen and Elastin. These fibres give the skin its strength, firmness and elasticity.

The hypodermis is a fatty layer that forms a protective and insulating layer under the dermis. When creating formulae for our products, first we decide on the active ingredients we want to use and where we want the ingredients to be delivered into the skin.

esprit Magazine promotion

OLIVE OIL CONTAINS: VITAMIN A - stimulates the dermis where collagen, elastin and blood vessels are, so it reduces wrinkles and increases blood flow to the surface of the skin.

VITAMIN E - prevents the formation of wrinkles by blocking free radical damage. It also treats wrinkles by supporting new skin cell growth and promoting cell regeneration.

VITAMIN K - is essential in aiding the body’s process of blood clotting, which helps the body heal and fight infection. It also improves skin elasticity and helps reduce the appearance of dark circles under the eyes.

WHAT IS AN ANTIOXIDANT? The skin is our largest organ, so it is important to take care of it.

Antioxidants protect skin by fighting and limiting the production of free radicals, which can damage skin cells.

Antioxidants in skincare products benefit the health and appearance of the skin, and help reduce the visible signs of ageing.

VITAMIN E POLYPHENOLS + PHYTOSTEROLS

The family olive grove, Hillston, Central NSW

WE TAKE THE INGREDIENT REQUIRING THE DEEPEST DELIVERY AND USE THAT AS OUR BASE. WE THEN ENCAPSULATE THAT INGREDIENT INSIDE A LIPID STRUCTURE THAT MIMICS THE SKIN’S NATURAL INTERCELLULAR LIPID BARRIER. The product emulsion that you see with the naked eye on the surface of the skin is actually millions of spheres, or liposomes, that are power packed with active ingredients. Upon application, these liposomes form a microcrystalline matrix on the skin’s surface. As the skin recognizes the skin-mimicking lipid outer-layer of the liposome, it absorbs the ingredients and begins to metabolize the lipid outer casing, releasing the active ingredient below the skin’s surface.

The result is a deep delivery of active compounds to the layers of the skin where they can be most effective. Being delivered into the skin, the ingredients do not form a surface barrier and can deliver a high concentration of hydration to the skin

WHY OLIVE OIL IS GOOD FOR YOUR SKIN? CONTAINS ANTIOXIDANTS DOES NOT CLOG PORES

Either applied or absorbed into the skin help fight free radicals by combining with them to prevent the damage of healthy cells. They can help to repair damaged skin and restore elasticity to prematurely ageing skin.

Phytosterols not only stop the slow-down of collagen production that can be caused by the sun, they actually encourage new collagen production.

WHAT IS A FREE RADICAL? Free radicals are minute chemical particles that are the result of an inflammatory chemical process – they are healthy cells turned bad as a result of trauma; the more we have, the faster our skin ages and the faster we look older.

Free radicals chip away at cell walls and DNA. This degenerative process is progressive and can happen throughout our body in every organ. Free radical damage can be caused by stress, pollution, unhealthy lifestyle, chemicals etc.

ACTIVE INGREDIENTS FROM OLIVE OIL Squalene and Oleocanthal are both found naturally in Olive Oil, and have natural anti-inflammatory and anti-oxidant properties which are effective in combating free radical damage.

TO TALK BUSINESS CONTACT JO ABIGNANO / Co-Founder Olive Oil Skincare Company | Sydney Australia T:+612 9476 3844 | M:0404 010 262 joanne@oliveoilskincare.com.au | www.oliveoilskincare.com.au

PROMOTES COLLAGEN FORMATION ABSORBS QUICKLY NOURISHES AND PROMOTES HEALING ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |79

Business. esprit’s collection of industry experts and leaders share their thoughts on proven tactics and strategies to build your business.

Lynette Phillips - MAXMEDIALAB

Lynette Phillips, CEO and founder of MAXMEDIALAB, leads a powerhouse team of innovators in developing the next generation of creative communications.

HOW DID YOU START MAXMEDIALAB AND WHY?

I started MAXMEDIALAB independently, which was one of the most daring things I’ve ever done, but it also meant I had full control over all decisions. I wanted to create a full-service agency for luxury brands that offered a cross-media approach, and I wanted it to create compelling content. I’ve remained independent, and the team MAXMEDIALAB has put together is literally the best – the smartest, the most committed, the most fun.

They’re also the coolest, and they have the best taste in shoes, but that’s really more of an added bonus.

MANAGING A LARGE TEAM, ANY ADVICE?

It’s all about company culture. MAXMEDIALAB has grown consistently since launch, so the size of my team has, too. They’re all super talented and supportive of each other, and I’m proud of them. I love team bonding activities – it’s really crucial that every department mingles with each other. They run the City 2 Surf together, we glam up for the Melbourne Cup, everybody shares a Friday afternoon Moët in the marble office bar we installed. You won’t catch me jogging to Bondi, but I love the other two.

ANY ADVICE FOR THE NEXT GENERATION?

My number one tip is to seek out a mentor who is willing to help build your career. Find someone you admire, or who shares your professional outlook, and ask for their advice. Don’t be afraid to reach out.

ANY CHALLENGES YOU WANT TO SHARE

HOW DO YOU STAY CURRENT?

WITH OWNING YOUR OWN BUSINESS AND

MAXMEDIALAB is at the forefront of the digital and media landscape. To stay there, you need a passionate team that’s up-to-date with developments and trends across every platform. We work hard to develop an indepth understanding of our audiences, which means we’re ideally placed to create innovative content as platforms evolve. The moment you rest on your laurels, you’re gone. You need to keep pushing.

HOW YOU HAVE OVERCOME THEM?

SEE PAGES 60-61 5 MINS WITH JESSICA GOMES, REPRESENTED

BY MAXMEDIALAB

Balancing a professional and personal life is always a challenge, as every working mum knows – the struggle can be real. Running two companies and a household with four kids is full-on. Lucky for me, my partner, Lance, is always happy to help and steps in wherever he can. I couldn’t do it without him – he’s a kind of benevolent, hairy and efficient godsend.

Aussie made

MAXMEDIALAB is a luxury, full-service agency which develops media strategies and creates compelling content. What’s distinctive about MAXMEDIALAB is its unique cross-media approach to catering effective communication solutions for premium lifestyle brands.

ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |81

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Napoleon Perdis Partner Workshop

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Celebrating the on-trend notion of the Consciousness of Intimacy, Napoleon Perdis Cosmetics celebrates 25 years in the business supporting its independent retailers through Partner Workshops.

In the July issue of esprit Magazine we began our report on the recent gathering of partners; here we share Part II, featuring business advice and tips for running your business successfully, by Emanuel Perdis – Managing Director and Tracy Schembri – National Manager – Partner Division.

Emanuel Perdis - Managing Director presented The Business of Beauty covering: • The importance of client care and the service you offer. Make each connection a great interpersonal experience.

• Keep it personal. Customers are so tech savvy they’ve lost touch with the personal bond.

• Sell in a prescriptive way. Tell the story behind the products and build a conversational style of selling.

• Explore different ways to communicate with customers of different ages and make them part of the story of the brand.

• Be adaptive not only to survive but to thrive.

• Note the ‘gamification’ trend. People are playing games more and more. When you’re educating your staff, games will become more instrumental in conveying the knowledge.

• You can’t swim upstream. Find a way of going with the flow and figure out innovative ways to thrive.

• Techniques Strategies and Tactics: be open to trial and error; let your ego go; be prepared to dump ideas that don’t work.

Tracy Schembri - National Manager - Partner Division has recently been promoted to the title having been one of the most successful BEEs for the company. Tracy’s presentation covered the following takeaways that the BEEs offer Partner businesses: • The importance of CRM management.

• Napoleon Perdis’ point of difference – development and blended training.

• Napoleon Perdis has 634 stockists across Australia. The most successful are those with the best ambassadors - those with the most passionate staff who live and breathe the brand. You will see the return.

• Financial Tracking – monthly/yearly tracking.

• Visual Merchandising & Stocktaking – never run out of your best sellers.

• Complimentary Client Consultations – build a menu.

• Blended Training – work with your counter staff to support their customer recruitment strategies and selling techniques.

• The Events Planner has been created for Partners to use to run successful in-store events.

• Build your data base.

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01.

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AMAZON: WHAT’S REALLY GOING TO HAPPEN?

BUSINESS

ONLINE SHOPPING TRENDS

By Kate Morris founder adorebeauty.com.au

It’s pretty near impossible to pick up the AFR these days without reading a story about the impending arrival of Amazon, filled with various theories of imminent doom for Australian retailers. What is it really going to mean? Should we panic, or is it overblown?

More customers shopping online, more often Australia’s large retailers took a long time to embrace ecommerce, and this has slowed down the pace of online shopping adoption in Australia.

According to NAB’s Online Retail Sales Index, online shopping in Australia represents only 7.3% of total retail sales.

In comparison, online retail in the UK is at 14.6%, while the USA is at 11.7%.

There’s plenty of room for online retail to grow in Australia, and I’d expect that a strong household name like Amazon will speed this growth up.

Higher customer expectations A large proportion of Amazon’s customers subscribe to the Amazon Prime service, which offers free and fast shipping on all products fulfilled from an Amazon warehouse.

Customers are going to get used to the “free” and “fast” bits pretty quickly, and this will lift their expectations for all their online shopping experiences. If you can’t currently offer sameday dispatch or next-day delivery, you’ll need to shape up before your customers decide they can’t be bothered waiting.

Voice shopping to reduce brand power Amazon’s Echo device is an in-home speaker featuring a virtual assistant, “Alexa”. Powered by voice commands, Amazon Prime customers can simply ask Alexa to “re-order shampoo”, for example, and like magic the products arrive within a day or two via Amazon.

However if the customer doesn’t request a particular brand (and how often do you write a brand on your shopping list?), Amazon will most likely send its house-brand product - which perhaps is why Amazon is offering exclusive Alexa-only prices to encourage customers to get used to voice shopping.

Amazon is already here In 2016, Amazon was already the number two online shopping destination for Australians, just behind eBay. The local operation will enable the faster fulfilment that Amazon is known for in other markets; however Australia has a low population density, which makes freight comparatively more expensive.

Once it has a local base, Amazon will have to start charging GST, and also paying Australian labour costs.

For all of the hype, Amazon has not won every category just yet. In the USA and UK, beauty specialists continue to grow strongly, thanks to brand selection, value-adding, community interaction, and a category-specific customer experience. A tough competitor makes us all strive to reach new heights - we certainly welcome the challenge!

Testing, Testing - Sibelius builds trust, reduces risk and adds value with epigenetic advantage

by Elisabeth King

Food companies, Big Pharma and chemical/biotech companies have been targeting the modern nutraceuticals market since its nascent beginnings.

No wonder. According to Mordor Intelligence, the global nutraceutical market was valued at US$205.4 billion in 2016 and is expected to soar to US$294.79 billion by 2022. Gen Xers and Baby Boomers in key markets such as the US, Western Europe, Japan, China and Australia are fueling the rising consumption of dietary supplements and products that promise to rejuvenate the body and mind, with nutraceuticals containing antiageing ingredients playing a dominant role.

Turn over to read how Sibelius is pioneering in this category and how product manufacturers can access their technology.

Sibelius, a spin-off from the University of Oxford’s world-class Biochemistry Department, has built up a formidable reputation for innovative science-based ingredients, intellectual property and stringent quality control that allows manufacturers to differentiate themselves in the global marketplace and make unique claims substantiated by research and clinical evidence.

With our expertise in the ageing process and the role nutrition plays in maintaining lifelong health, we recently worked with L’Oréal on testing an Ayurvedic herb that has long been associated with longevity and ageing well, says Kieron Edwards, Business Development and Data Analytics Manager for Sibelius.

New Chapter/ World-Beating Collaborations In April, Sibelius: Sage for Seniors, a biologically active extract of sage, was launched at a nutraceutical conference in London as the company’s first branded product. A capsule formula for seniors taken once a day, it targets the over-60s and improves cognitive function and alertness, says Kieron Edwards. “The health benefits of sage have been known for hundreds of years, but we used our patented ChronoscreenTM technology to help fully understand its effects and to improve biological activity over the single extract”.

Sibelius is not only selling the sage product under its own label.

The company also offers raw bulk product to clients to enable them to formulate their own versions. Australia is being used as one of the test markets because of Sibelius’ connection to the Fenix Innovation Group, an Australian innovation development company, who became interested in the company’s patented, biological testing platform, Chronoscreen™.

Other target markets include Singapore, Taiwan and Malaysia. Sibelius has also met with leading Australian vitamins and supplement brands.

The launch of the Sibelius: Sage extract, which can be used alone or combined with other extracts and ingredients, marks a new chapter for Sibelius as an increasing number of consumers worldwide become better educated about the diet/disease link. But we are also very focused on helping clients to test proprietary ingredients and products, says Edwards.

Lifestyle factors, such as nutrition are vitally important because human lifespan is increasing at the rate of nearly two years per decade but healthspan is not accelerating at the same rate, he adds. “Nutrients and bioactive food components can help to re-set epigenetic controls in the body and to modify key pathways associated with age-related problems from the age process itself to obesity, cognitive improvement, cardiovascular diseases, insulin resistance and more”.

86|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

Unrivalled Anti-Ageing Expertise and Clinical Substantiation Our core mission is to develop and test natural ingredients with antiageing benefits, says Edwards. “Companies using our first-in-class ChronoscreenTM technology, which evaluates biological activity, can develop or re-formulate their own enhanced performance products. We have tested hundreds of products in collaboration with global partners, notably in the US, Europe and Asia, and have a strong internal pipeline in areas including obesity/metabolic syndrome and allergies to support product development for manufacturers and suppliers. The approach is also showing great promise in the assessment of probiotic supplements; a category that is increasingly being recognised as having the potential to have an immense impact on human health and is growing at 10% per annum in key markets. The use of in vivo models on the ChronoscreenTM platform allows us to not only discover new nutraceutical ingredients, but also identify novel applications for existing ones”.

Research, safety data and clinical substantiation of claims is crucial in the global nutraceutical market, says Edwards. “Sibelius uses C.elegans as a model organism which has 40 to 80 per cent homology with human genes and has been used as a key model in studies recognised by the Nobel Prize Committee. Essentially, we use C.elegans to test the effect of natural products on its lifespan/longevity. Extension of lifespan in the worm indicates the treatment has a beneficial effect on cellular ageing the pathways of which are well conserved across multiple species all the way from the worm to humans and have the potential to delay the onset of age-related conditions”.

The ChronoscreenTM platform studies cellular ageing via phenotypic screening and allows us to screen a large number of natural products in the worms for activity in a semi-automated, high-throughput manner, says Edwards. “We can then follow up the positive leads with downstream molecular analysis of their effects, with the aim to refine our understanding and ultimately enable testing in a clinical setting to demonstrate health benefits”.

esprit Magazine promotion

Cosmeceutical Applications/Third Party Certification Epigenetics’ role as an underlying regulatory network linked to cellular health also has many potential applications in cosmeceuticals. Sibelius’ work with L’Oréal, and their expertise in probiotics, one of the hottest buzzwords in skincare, indicate huge potential especially in the booming natural/organic skincare market. The company has also conducted extensive testing on resveratrol, the potent antioxidant and anti-ageing active widely used in skincare by major brands such as Estée Lauder and L’Oréal-owned SkinCeuticals.

What’s driving the nutraceutical and cosmeceutical trends are ageing populations worldwide looking for ways to maintain their health and appearance and prolong their lives. There is nothing new about the concept of ingredients and foods that work wonders for health, but stricter regulatory rules and higher scientific hurdles for claims have made third party certification especially important for suppliers of sustainable and natural products as a way of reassuring well-educated consumers about their products. Cutting-edge technologies often require years of hard work before they are ready for the marketplace and the more complex the technology, the greater the number of difficulties to be overcome.

The importance of understanding the effects of natural ingredients and demonstrating their efficacy will become even greater in the future, and Sibelius provides a range of effective tools that directly and rapidly address this task. “We help manufacturers to minimise risk and reduce costs, whether an ingredient is being tested for a new application or it’s an ethno-botanic active new to the market with a long heritage in folk medicine”, says Edwards. “A persistent theme in all markets we are targeting - the US, Europe, Asia/Pacific and Australia - is that nutraceuticals which help to prevent, cure or treat age-related diseases can significantly help to reduce the ever-increasing costs of healthcare”.

“We help manufacturers to minimise risk and reduce costs, whether an ingredient is being tested for a new application or it’s an ethno-botanic active new to the market with a long heritage in folk medicine.”

To talk business please get in touch United Kingdom Kieron Edwards +44(0)1865518910 kieron.edwards@sibeliuslimited.co.uk Australia Sharon Smithwick Fenix Innovation Group +61 3 9574 8738 admin@fenixinnovationgroup.com

ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |87

BUSINESS

L’OCCITANE AUSTRALIA IS A GREAT PLACE TO WORK

…OFFICIALLY! CERTIFIED

2017

AUSTRALIA

Stats for how we feel on a Monday morning, across the Western world, are a bit gloomy.

For hundreds of thousands of people 9am on a Monday morning means the durge has begun again and won’t stop until we escape to the pub on a Friday evening. A caring, sharing corporate culture is the antithesis to this and enthuses people to be at work in a place that recognises…even, celebrates their efforts, and fits with their values, and is somewhere they enjoy being. Formalising this from being a nice idea to a recognised accreditation, GREAT PLACE TO WORK® was founded on the belief that every company can be a great workplace. Says Robert Levering, co-founder of the GPTW: “Great Place to Work exists to make that happen.”

L’Occitane Australia is accredited as a GREAT PLACE TO WORK, Aug 17 – July 18.

1.

Working for an awarded workplace Making L’Occitane Australia an accredited Great Place To Work has been a wonderful foundation to understanding how we can be better at what we do, says David McConnachie – Country Manager, L’Occitane Australia. “Likewise it has enabled me to think differently about how we do things. Over three years ago we started the process with Great Place To Work and we have engaged our employees in anonymous surveys to understand how we are doing and what more we can do to improve our employee experience.

“I am incredibly passionate about doing what’s right and making sure our employees are happy as I want to ensure we deliver really great experiences to our customers in every channel of the business. Since January 2017 I have been touring the country hosting what I have been calling Listening Breakfasts where we are giving our non-management employees a bigger voice in our business. Firstly, I have learnt so much throughout this process and I have also had a lot of fun along the way spending quality time out of store with our team members in all states and both our head office and warehouse. Our teams have been so open with me and it’s enabled me to address any issues that have been recurring and to make a difference. I really encourage an open culture here at L’Occitane and feedback from our teams has been so encouraging that this is going to continue as I start my second year of Listening Breakfasts. Never stop listening and learning, often the answer is there and we knew it all along”.

2.

1: Centrepoint - Westfield Sydney, the brand’s new Concept Sunshine Store, opened September 7th 2017 2: David and the L’Occitane team in Melbourne, Victoria 3: Head Office team, celebrating the GPTW accreditation

3.

88|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

Dear esprit Magazine Reader, Come and Join Our

Exclusive Webinar 12:20PM [AEST] 1ST NOV 2017

Go to https://www.shping.com/webinar or scan below to register.

Join The Shopping Mobile Marketing Revolution Barcodes have been a part of the retail environment for decades.

With the advent of Shping, the humble barcode is now set to become a powerful consumer engagement and marketing tool that can be activated through a smartphone.

Consumers’ shopping habits are changing faster than they they have ever done before.

Global awareness has made the modern consumer more selective, and their shopping habits indicate there is a hunger for more detailed information about the products they buy. There are now so many choices available to consumers that brands are also finding it much harder to influence their shopping decisions prior to purchase.

That’s why esprit Magazine has organised this webinar to help their readers to stay ahead of the game.

This webinar will demonstrate how

your GS1 barcodes enable your customers to uncover a product's ingredients and how Shping Bots acts as an artificial intelligence that provides relevant information to a consumer in the way that you would do if you could have a real representative talking to a consumer at every store.

The webinar will cover new trends in loyalty programs, gain of consumer insights and other tools available to brands today. Recently launched Shping app grants shoppers rewards for their input into developing the world's largest product database; this will revolutionise the way brands market to consumers and help other

users to shop safer and smarter.

Forget what you know about B2C marketing, the future of marketing is C2B - and Shping is pioneering a new era in consumer engagement.

Please join us for an exclusive webinar conducted by Shping where you’ll learn more about this revolutionary and powerful platform and its impact on retailing today.

$ Learn about the trend towards Consumer to Business marketing, spearheaded by the “always on” mobile economy.

Harness the power of the Shping platform and learn how it can be used to influence purchase decisions at the point of purchase.

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ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |89

5 things you should know to improve your millennial marketing strategies Millennials are one of marketers’ biggest challenges and like all significant challenges they require a multi-faceted strategy to effectively engage with them.

David Willey – Founder & Director, GrowthTank

90|ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

BUSINESS

01

DO NOT TREAT ALL MILLENNIALS THE SAME

Like every generation that came before them, millennials have a host of unique characteristics that make them incredibly challenging to target. This really is the number one thing you need to know about millennials, they are definitely not all the same!

02

MILLENNIALS HAVE UBIQUITOUS ACCESS TO TECHNOLOGY

We all know that millennials are the most digitally connected generation ever, consuming huge volumes of content and purchasing a diverse range of goods and services across multiple channels and platforms. Most will use two to three devices at least once a day so you must adopt a multi-platform marketing strategy.

This ubiquitous technology adoption also means that you must ensure that your brand experience is seamless across every platform. To really capture millennials, look at ways they can effectively move across each platform with ease, e.g. order online for collection in store.

03

BE AUTHENTIC AND EMBRACE TWO-WAY DIALOGUE

Millennials are selective in whom they trust, it’s not ‘new news’ that they trust content and recommendations from their peers over brands, celebrities or governments. However, what are you doing as a brand to prompt an open and honest dialogue with millennials? Marketers should embrace the good, the bad and the ugly to really capture the attention of current and perspective millennial consumers.

04

MILLENNIALS EMBRACE INDIVIDUALISM

Unlike previous generations millennials no longer want a logo to define who they are. They still enjoy and value brands, however, they no longer want a logo to define who they are and what they stand for. Every single one of them wants to be a trendsetter and a trailblazer.

Adopting any strategy that’s too general will never work with millennials. Where possible narrow your engagement by targeting highly specific niche audiences. Plus, whenever you have the opportunity engage with them on an individual level making sure you take it with two hands.

05

CONTENT IS HOW THEY CONNECT

Millennials binge on content every day and it’s also what they use to connect with friends. This can be through social media sharing, discussions in the workplace or even consuming content together with friends or family. It’s almost like what they’re watching has become the new fuel of social interaction.

If you are looking to develop content ensure you stick to the golden rules of inform, entertain, or otherwise provide value.

Sales, conversion and clicks should always be a secondary consideration.

CONCLUSION

Marketers must adopt multiple strategies to reach millennials. There definitely is not a ‘one size fits all’ solution. Learn and experiment with what they respond to with your brand and ensure you understand what matters to them to achieve the best cut through.

Want more?

To access more articles, the latest research, guest blogs and up to date insights follow Growth Tank on LinkedIn or check out their website growthtank.com.au. Alternatively get in touch: dave@ growthtank.com.au we’d love to talk to you.

ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |91

Advocacy for Innovation “Even if you’re on the right track, you’ll get run over if you just sit there” (Will Rogers, 1879-1935) Innovation has always been a business imperative. For the cosmetic industry, novel products, improved formulations and new ingredients cater for changing consumer preferences and reflect the evolving science on human and environmental health. In addition, innovations spanning operations, organisational management and marketing enable improved efficiencies and market penetration.

It should be no surprise that many Australian cosmetic businesses are already firmly committed to innovation. Accord’s 2016 Innovation Survey identified all responding cosmetic companies as having launched or implemented an innovation in the previous three years. In addition, 84% invested in R&D, 64% had a specific innovation strategy, and 48% employed staff with an innovation role.

Innovation has been squarely in the spotlight in Australia since the federal government launched its National Innovation and Science Agenda in late 2015. One of Accord’s primary goals is to strategically assist our members to enhance their innovation capacity.

As part of our activities, Accord has developed partnerships with several innovation-focussed organisations. One of these is Australia’s “most innovative university”*, Monash University.

Within this organisation we have developed relationships with Chemistry, Business, Pharmaceutical Sciences and Enterprise – all with the aim of helping our members benefit from the many experts, facilities, equipment and services available.

For example, do you want to investigate retail product placement via a virtual supermarket?

The Food Innovation Centre can do that (it’s not just for food!). Do you want to partner on innovative research? The Chemicals and Polymers Manufacturing Innovation Program is looking for industry partners right now!

92| ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

What about access to state-of-the-art “blowfill-seal” manufacturing capability? The Manufacturing Innovation Centre can provide this. Accord is progressing an “inventory” of Monash capabilities for our members.

Another avenue by which Accord is assisting our members to innovate is by constantly striving for reforms that rebalance the regulatory system to better support innovation and investment within our industry. Two current examples of our activities in this area are animal testing and microbeads.

Cosmetic ingredients fall under industrial chemicals legislation in Australia. This legislation has been under review for several years, and was recently submitted to the House of Representatives as the Industrial Chemicals Bill 2017. This Bill includes a new ban on animal testing for any ingredient to be used solely in a cosmetic product.

Accord has been actively involved with the proposed reforms, including considerable input on the animal testing issue. Our efforts have helped result in the proposed legislation containing a ban that is both workable and internationally aligned.

On another hot issue – solid plastic microbeads in cosmetics – Accord has been coordinating industry’s voluntary phase-out response via our BeadRecede initiative.

Pleasingly, the recent Meeting of Environment Ministers agreed that industry progress was on track. According to their July 28 Statement, “Ministers welcomed industry progress to deliver a voluntary phase out of microbeads by mid-2018...80 per cent have already phased out or have committed to phasing out microbeads.”

Ministers also reasserted their position that, “if the current industry-led approach does not effectively phase out microbeads by mid-2018,

governments will move to implement a ban.”

Accord will continue to progress BeadRecede as evidence of our industry’s proactive approach to addressing this issue.

A key event in Accord’s calendar is our annual Canberra Day, held this year on August 16-17.

It brings our industry and government together for discussion and updates on the legislation and regulations governing our industry.

This year we were honoured to have Assistant Health Minister David Gillespie speak on behalf of government at our Canberra Day Industry Leaders Dinner. Also presenting on behalf of government at the Canberra Day seminar were Andrew McNee, Assistant Secretary at the Department of Environment & Energy and Blair O’Connor, Best Practice Regulation Branch, Department of Health – both on the progress of reforms to industrial chemicals legislation. Mark McDonald, Senior Adviser, Regulatory Reforms at the Therapeutic Goods Administration spoke on reforms progress for low-risk products including sunscreens and advertising.

Accord will continue to strive on behalf of industry for a business environment that facilitates innovation.

If you would like to know more, please contact Arianne Bath abath@accord.asn or see www. accord.asn.au. *Reuters Top 75: Asia’s Most Innovative Universities – 2017 www.reuters.com/article/ us-asiapac-reuters-ranking-innovative-unidUSKBN18Y24R Accord Australasia is the peak body representing companies operating in the cosmetic, fragrance, personal care and toiletries sector – from multinationals to small Australian-owned businesses, importers to local manufacturers. www.accord.asn.au

esprit Magazine promotion

SMART NICHE RETAILING Agence de Parfum launches visionary new retail concept with Myer and David Jones.

Agence de Parfum has undergone a deluxe redesign for the company’s flagship department store spaces in its Myer and David Jones Sydney city stores with a visionary retail concept that marks a major milestone in the personalisation of niche fragrances within Australian department stores.

Representing new thinking for instore display, the independent distributor is driving disruption in niche perfume retailing design, with the investment in the new counters an indication of Agence de Parfum’s commitment to both Myer and David Jones and its anticipation of a longterm, mutually beneficial relationship.

Developed in collaboration with the stores, the latest niche model is the result of a lengthy research and planning process between the niche distributor and the retail giants, resulting in an approach to merchandising self-select niche fragrance which moves away from the traditional gondola point of sale to marble and branded counters and fixtures.

Agence de Parfum founder and director Nick Smart says the new counters have been designed to give customers a unique experience, providing an opportunity to touch, smell and sample the vast range of niche fragrances available – something that is not available with direct online sales.

“Our strategy for our new counters is not one size fits all. We will continue to evolve the store experience as we test and learn in order to meet the needs of our customers in the ever-changing retail landscape,” he says.

Breaking away from the traditional department store generic wall-based centric layout format, the Agence de Parfum concept features open plan spaces, designed to entice consumers to stop, then linger and then encourage them to trial the scents and enable greater interaction between them and the in-store teams.

In Myer Sydney, the Galerie de Parfum counter is positioned next to Jo Malone with the space including a double Penhaligon’s personalised wall bay and the Southern Hemisphere’s first L’Artisan Parfumeur branded counter together with dedicated fixtures for Lubin, Robert Piguet, Floris, P Frapin & Cie, Lalique, Juliette has a Gun and Costume National.

Similarly, the Australian flagship Creed and newly installed Amouage exclusive counters in

David Jones Sydney represent the first branded niche counters in the Australian market.

The niche business within David Jones continues to be strong season after season with strong customer loyalty to niche perfumery.

Sales growth has exceeded double digit growth in both David Jones and Myer since the implementation of the new branded spaces, with the latest figures a testament to the new personalised design concept. It is on the back of these strong growth results that further plans for new installations are planned across other stores nationally.

As part of the niche process and to ensure clients receive a truly personalised experience, both stores offer personal master classes where guests are invited to experience the latest releases, learn about the rich history of the houses and familiarise themselves with the Fragrances of the World Perfume Wheel concept and its role in exploring new and unusual scents.

ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |93

Beauty Influencers. esprit’s collection of industry friends share their strategies on networking, selling, product knowledge and job-related health to build your career.

94| ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

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SPF 20

MY JOURNEY

PASSION FOR BEAUTY NOW A WAY OF LIFE Sheree Mutton

by Elisabeth King

Skills honed working part-time in a pharmacy through high school and university proved to be transferable when Sheree Mutton kickstarted her career in journalism. The recently appointed Editor of the much-read Femail section in Daily Mail Australia truly values the patience and understanding needed in giving people great service. “The shopfloor experience in pharmacy also sharpened my belief in the benefits of personal relationships”, she says. “Over the years, I have become a good judge of character, which is invaluable no matter who you are dealing with”.

Developing a strong work ethic from an early age runs deep in my family, says Mutton.

“Working at the local Soul Pattinson pharmacy was my first casual job. The pace was hectic but I learned so much about health and beauty in the seven years I worked there. Advising customers on skincare and cosmetics offered a high level of satisfaction and developed my business and people management skills”.

Mutton believes that the key to being a successful beauty editor and working in pharmacy is acquiring the authority and knowledge to answer questions and make recommendations. Self-service and personal research are great, she says, but many times readers and consumers want to interact with a human being they can trust. “I’ve always loved presenting and while I was still at uni I did a stint for FashionTV. Two months later I moved to Fox Sports, writing, editing and reporting on a wide range of sports from rugby league and AFL to swimming and basketball. It was 2008, the year of the Beijing Olympics, and a very exciting time to work for a sports channel”.

After completing a Bachelor of Journalism degree at the University of Wollongong, Mutton’s pharmacy experience helped to further her media career. “I worked as a freelance journalist for Cirrus Media for three years across three health, business and pharmacy magazines - Contact, It’s Your Business and Pharmacy News. I was always interested in news, but working for the trade 96| ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

press provided a solid grounding in publishing and gave me the chance to get a few bylines under my belt”.

Like all good journalists, Mutton moved quickly through the media ranks to forge a reputation as an all-rounder. In addition to working for Cirrus Media, she also wrote news and entertainment stories for News Corp and style, fashion and travel features for Luxury Travel magazine”.

To paraphrase the old real estate maxim, the reason most people become journalists is - curiosity, curiosity, curiosity. In late 2010, I moved to Fairfax Media, says Mutton. “All the editors I worked with really engaged their teams and helped them to widen their skill sets.

One of my steepest learning curves involved becoming a crime reporter. It’s a very intense round to cover and you really get to see all facets of life. To be a good crime reporter you need to build up a strong network of contacts and work hard on developing relationships with all types of people”.

An encyclopaedic general knowledge is the stock-in-trade of a media professional. Mutton also covered politics, fashion, education, health, business and real estate during her time at Fairfax Media. “I also managed online content and social media for leading community newspapers such as the St George & Sutherland Shire Leader and contributed to the Sydney Morning Herald and Illawarra Mercury”.

Mutton polished her on-camera skills as a news presenter on community TV station Television Sydney before heading off to Europe and New York in 2012. On her return to Australia, she worked as a freelance journalist specialising in business and lifestyle features for the start-up magazine, Renegade Collective.

“In 2014, I became the online editor of the Australian Women’s Weekly. Helen McCabe, then the editor-in-chief, loved the fact that I had written about so many topics during the early stages of my career, as she had done as a young journalist”.

She certainly needed a varied background for the fast-paced job. “The role gave me plenty of opportunities to use a wide-ranging skill set from creating online lifestyle content to managing social media platforms, analysing site traffic and liaising with the AWW editorial team”, notes Mutton.

After 11 months at Australia’s number one monthly magazine, Mutton was offered the much-coveted role of Beauty and Health Director in January 2015. “It was a huge honour. AWW is such a trusted source and one of the most important parts of the job is to act as a bridge between our readers and experts. One of the greatest parts of the role was the people I met from life-saving surgeons to A-List movie stars. At times I felt humbled.

I recently interviewed Dr Dharmica Mistry, an Australian scientist responsible for a groundbreaking discovery that will make it possible to detect breast cancer with a blood test. A breakthrough that will change the lives of millions”.

The media landscape has changed enormously over the past 10 years, says Mutton. “Many people ask me if magazines are competing with bloggers and websites.

I always say, there’s plenty of room for all of us. There’s a lot of dubious information on the Internet and my role is to make sure that all the news and views we provide to our huge audience across all demographics is tailored, expert advice. An attitude that dates back to my days as a pharmacy assistant”.

There are other points of similarity too, says Mutton. “A hectic pace, for starters. I work long hours but I love what I do from writing to directing photo-shoots and videos. In midOctober, I am taking on the equally demanding role as Editor of the Femail section in Daily Mail Australia. I have also been very lucky in having some wonderful female mentors like Helen McCabe, who taught me that success follows hard work”.

Photo credit: Della Bass

In recent years, the Beauty landscape has changed dramatically: everything from what, where, how, and even when consumers buy their Beauty, looks very different now vs. 10 or even 5 years ago. As a result, Beauty companies have shifted the way they interact with their target audience – creating new job functions, skill sets, and demand for people with real expertise in these areas, to ensure their brands are evolving and delivering what the consumer now expects.

This means potential career opportunities for you!

Here are just some of those trends, and the opportunities they open up for job-seekers.

D I G I TA L

This area has rocketed in the past 10 years, starting with an early focus on website, social media and digital advertising, then evolving exponentially. Brand owners are looking for a blend of creative with analytical: for example, those who know how to create the best email campaigns, but can also provide in-depth analysis on opening and click-through rates, then make recommendations and adjust accordingly.

Increasingly, E-Commerce experience is being sought - not just by online Beauty retailers, who have become a channel themselves - but also by Beauty brands wanting to ensure their websites are going beyond product information, by also selling products.

Whereas the land of Digital was once viewed solely as the domain of the IT department, there are now opportunities for diverse functions - such as Marketing, PR, Communications who have up-skilled into Digital, as well as for E-Commerce & Digital managers from other industries, looking to cross over into Beauty.

C H A N G I N G R E TA I L L A N D S C A P E

While “online” as a distribution channel has been firmly established in recent years, the bricks-and-mortar landscape has also shifted, particularly with the opening of multi-brand, specialist Beauty retailers in the Australian market. These specialty stores, and increasingly some of the more established Beauty retailers,

TRENDS IN BEAUTY – AND THE CAREER OPPORTUNITIES THEY’RE CREATING

By Michelle Heaps and Erica Oroszlany, Managing Partners, BeautyConnections Australia have a strong focus on the in-store customer experience, with hands-on demonstration and product trial. This means more opportunities for trained makeup artists, with a passion for Beauty and customer interaction, to find career pathways in the Beauty retail channel.

And, having more Beauty advisory and sales staff means more people to be trained - hence the need for great brand and product trainers.

T H E R I S E O F LO C A L B R A N D S

We’re seeing many Australian Beauty brands out there, and this creates career opportunities that come with the creation of a brand from scratch, vs. importing an existing one from overseas. When working for a local brand, almost all functions, from Product & Packaging Development, Marketing, Creative, through Supply Chain, require skills that are unique to a brand that’s developed locally. This provides the chance to build expertise in areas that one would not be exposed to whilst working on an international brand, where branding and product decisions are made at an overseas HQ. CHANGING MEDIA & CONTENT CREATION

Not long ago, brand advertising consisted of magazine ads, outdoor and perhaps a TV commercial. That content would then be adapted for in-store and PR use, delivering a consistent message, with one-way communication. With the rise and evolution of social media, and the importance of influencers and dialogue in the brand marketing toolkit, the

area of communications and content creation has become an ever more important function.

Nowadays, brands need creative people to deliver more and different kinds of content: high visual impact, in much shorter timelines, still photography, and video including “live”.

They also must be able to respond real-time in a brand conversation that is now two-way, and very much incorporate the audience as both consumer and influencer. This is a great opportunity area for those with a blend of strong communication and creative skills.

Whether you’ve been in Beauty for one year or ten, now is a great time to stretch your skills into these new and growing areas of the industry!

SYDNEY Michelle Heaps Managing Partner BeautyConnections Australia (02) 9432 7826

MELBOURNE Erica Oroszlany Managing Partner BeautyConnections Australia (03) 9607 1391 With 20+ years of experience – each – as Marketers in the Beauty Industry, Michelle & Erica bring a unique, insiders’ view – and network - to helping busy Beauty executives with their recruitment needs.

ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |97

www.beauty-connections.com.au

Master Class: SNAPPING THE PERFECT

Insta Shot + Selfie

BY AIMÉE WICE

CASS SERSEMIS

NICOLA SCRUBY

ANNALIESE GANN

98| ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

Ah, the (in?)famous selfie — it’s inarguably what’s at least partially responsible for a certain American Klan’s immeasurable success, and no doubt splayed across your feed, from your friends to your #goals inspiration (whether that be fitness or food). But with all the recent realness going down online, we’ve come to know not all images are created equal. Specific angles, lighting, tools and subtle (or even not so subtle) tweaked and edited images are what make the cut when it comes to posting your snap. Here, a few of our favourite Insta-stars share their secrets for your best shot yet.

Yours truly, contributing their comments

BONNEE FAHLSTROM

Lighting “Lighting is essential for a good selfie,” Jessica Heap, who goes by DJ Jesebel, shares. “Facing a brightly lit window or finding an evenly shaded spot on a sunny day works really well.

But be aware of shadows, and try and avoid direct sunlight — squinting/eyelash shadows are not cute!” she concludes. Nicola Scruby of The Unrefined echoes this sentiment: “If I could offer any advice when taking a photo for Instagram, it would be to ensure there is adequate natural light. I avoid taking photos indoors, unless I have a ring light. When taking a photo, make sure you’re in front of the light to ensure you have no shadows across your face.”

For Bonee Fahlstrom, a Model, Influencer, Blogger, Naturopath and Nutritionist, “soft light in the afternoon is my fave time; it’s when the golden hour soaks in.”

Posting Time “When it comes to posting, I find the best days are Sunday through Wednesday, after 5:30pm and until 8:30pm, as that’s when I find most of my followers are active,” explains Influencer Cass Sersemis. Annaliese Gann, a plus-size model and Influencer, goes one step further: “Always post at times when your followers are most online. If you’re registered as a business page, then you can see insights. Late night/ early morning works best for me.”

BONNEE FAHLSTROM, Model, Influencer, Blogger, Naturopath and Nutritionist @bonnee_fahlstrom

NICOLA SCRUBY

Filters

JESSICA HEAP, DJ Jesabel @jesabeldj

“I filter every photo so I have a consistent theme across my page. I love the filter app VSCO - I use the A5 filter and boost the photo’s contrast and saturation,” shares Scruby. But don’t take it too far. “Embrace being a woman and being you. People like being relatable, and we are all human at the end of the day. The occasional no makeup selfie makes you YOU! And that’s what people want to see. That’s why they follow you,” says Heap.

Editing Apps

CASS SERSEMIS, Influencer @cassersemis NICOLA SCRUBY, Blogger @the__unrefined ANNALIESE GANN, Model and Influencer @annaliesegann

Fahlstrom keeps it real: “When it comes to representing myself on insty, I love to give insight into the real me, with natural curly hair, promoting what I would use and want to inspire my followers with, so I keep my selfies natural.” Sersemis divulges, “I love Afterlight, and using their “dusty” filters. Facetune is great for whitening the background if need be, and I use the details tool to make my eye inner corner highlight pop. Another thing I love to do is smooth the image a little bit; if it’s a close-up image, I like to make sure my pores aren’t in your face, and I just think it makes the photo look a lot nicer. After smoothing, it’s a must to sharpen the image and bring that quality back.

I often get asked what camera I use to take my photos with, but I just use my iPhone 99.9% of the time and I think that by smoothing and then sharpening the image, it makes it look like it was taken with a professional camera.” For Gann, “My fave editing app is Photo Director, it’s the best. You can actually remove objects from the background, too.”

AIMÉE WICE IS A FREELANCE BEAUTY, FASHION AND HEALTH WRITER. Insty:@amouraimee Web: www.amouraimee.com Email: info@amouraimee.com Tel: +61 402 275 184

ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |99

Turn your passion to profitability

5 tips on finding inspiration and upskilling for your career as a Makeup Artist STAY INSPIRED THROUGHOUT YOUR CAREER BY ATTENDING EDUCATION AND NETWORKING EVENTS WITH TIPS FROM THE MAKEUP ARTIST GUILD’S CEO, AND MAKEUP ARTIST, MELANIE BURNICLE

Education is key and allows you to grow as an artist. There are always new products, tools, techniques and a new face in your makeup chair! Working as a BA, the brand you work for will provide you with amazing education opportunities through your training managers and internal Learning Management System, but have you thought to look for further education outside of your brand to inspire you and up your skillset?

There is a lot of great education available; it’s about honing in and really finding out what you are needing in the education department. There is education available for enhancing your skill set, to inspire you, to enhance your social media following. No matter what level you are at there is education available. Spend your money wisely, do the right course for you but definitely invest in education to better your skills and it will also increase your employment opportunities.

The MAGAP will have education dates listed .

One

TWO

M A ST E RCLAS SES

ONLIN E I NTER NATI O NAL MAKEUP WO R K SHO PS

Many of Australia’s top makeup artists hold Masterclasses, these come in a couple of different formats.

Look and learn. This is where an artist will be onstage talking through the process and demonstrating techniques. The audience is generally in a theatre style seating.

Hands-on workshop. This class format will be, you the artist working on a model, and the educator will run through a demonstration of techniques on stage prior to you creating your looks. The educator will come around and critique your work, ensuring you receive one-on-one time with the educator. These workshops have a very personalised approach.

Keep an eye on your favourite artists and their agents’ social streams to see when they are running workshops.

There are some amazing online international education platforms available to all artists around the globe whilst under the tutelage of world renowned artists. These can be expensive but pan-out over a few months and you can work on them in your own time.

An amazing way to connect with artists on a global scale.

THREE ONLIN E TUTO R I ALS Find your favourite Makeup Artists from around the globe and watch them work. This is the easiest and most affordable way to pick up some great tips and then put them into action next time you’re working. Be mindful though that sometimes there can be edits and shortcuts used to make the videos more interesting and fast paced.

UNITING D N A G N I R U T NUR EMPOWERINGS ARTIST Four WANT A CAR EER A S A N ED UCATO R ?

Take the next step and get your Certificate IV in training and assessment. This will enable you to apply for jobs nationally within brands as an educator. Many colleges and TAFEs run this course. The course can be studied on campus or flexible, which means you can study via correspondence, online or on premises.

FIVE NETWO R K I NG EVE N T S Attending business networking events will give you great ideas on gaining new clients, learning about client’s needs, meeting likeminded individuals and speaking to others and what they have learnt about the industry and the business they are in. These events also teach you great skills on learning how to connect and network and leverage off the knowledge and skillset of others when you join forces to help each other in business.

What is the Makeup Artist Guild Asia Pacific (MAGAP)?

When no one else will, the Makeup Artist Guild Asia Pacific (MAGAP) will unite, nurture and empower makeup artists. It’s the trusted voice for the makeup community; aiming to unite all genres of makeup artists in the Asia Pacific region. So whether you work on film, TV, magazines, on counter or bridal makeup, the Makeup Artist Guild Asia Pacific has your back. It will strive to nurture and grow the makeup artistry community through education, communication and networking. And to empower makeup artists, MAGAP will celebrate their achievements through the Makeup Artist Guild Asia Pacific awards program, launching in 2017. Join our community of makeup artists to learn more about how to make your makeup artistry business thrive. Head to www.themagap.com and sign up to receive up to date information on your industry.

100| ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

how to create your

Signature Look

We like to keep things simple So you’re wondering how it all works?

Make an appointment visit Liplab.com.au for locations

Within 30 minutes your signature look and formulations are ready

Choose colours, Flavours and Finish for lipstick and Foundations blended on the spot

Yo u r s i g n at u r e l o o k ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |101

BEAUTY & THE BEST

You’re so much more than a little cart!

Here we ask the Beauty Advisors what are their top skills they use every day that lead to successful sales and building their customer base.

The shop floor is like the little cart in the right hand corner of your computer screen. It’s where the buying happens. But unlike the little cart YOU’RE there to bring the personal touch and make the customer’s purchase as meaningful and personal as possible. The one-on-one consultation is key to a successful shopping outcome. To be an authority on the shop floor you require a myriad of skills from reading body language to product knowledge to a great memory, booking-keeping skills and having an understanding of trends. Share with us one or two of the skills you use every day that contribute to your successful sales and building a loyal client base.

J e n n y Fa l l o n

C at h e r i n e D a r s a k l i s

Deanna Hall

Company: Clarins Store: Myer Perth, WA

Company: Revlon Store: Myer Melbourne, VIC

Company: Estée Lauder Store: Myer Brisbane, QLD

For me, it is so important to build rapport with customers. When they feel comfortable with you, you are able to connect in a way that leads to earning the customer’s trust. Being aware of and reading the customer’s body language is one of the first steps I use to start to build that rapport. Picking up on the subtle signs then mirroring and matching their body language is one way I help them feel comfortable. It helps them to see that we can relate to one another.

It opens up the opportunity for a one-to-one consultation. By actively listening, displaying positive body language myself and by “seeing the woman in the customer, not the customer in the woman” I can really help create the connection.

Throughout the consultation process, I really listen to what my customer needs. I can then educate her on the Why (what’s in it for her - the benefits she will experience) rather than leading with the What (the product). I describe Why the program I’m recommending is best for her, How it will work and What formulations are involved. Every day I make sure that we all live up to our customer promise - Clarins. It’s all about you.

The most important selling tool I possess is the ability to genuinely care for my customers, my work colleagues and my position within the company. They cannot be isolated, as it’s the combination of all three that together build the foundations for overall satisfaction, for myself and that of my customers.

Customers that come to our counter are seeking one-on-one advice, which they cannot get from a computer screen or popping purchases in an online shopping cart. I can offer a personal experience by being attentive to the customer’s needs, listening, asking the appropriate questions, sharing my knowledge and showing interest. This creates a comfortable environment for the customer, helps to gain their trust and gives you credibility. Building rapport with my customers is paramount: taking pride in what you do, enjoying what you do, wanting to be successful, taking ownership and leading by example. These are the key elements you need to translate into customer satisfaction and in turn, use to increase sales.

I treat my customers like an old friend, the way I would treat someone in my own home.

It starts with a warm welcome and genuine smile. Even though I am selling her a luxury product, I keep our conversation informal. The key is to make her feel comfortable. I always offer her a seat because when the customer is seated, she feels special, tended to and it opens up so many opportunities to treat her with one of our complimentary services. Whether it be a ‘Beautiful Skin for Life’, ‘3 Minute Beauty’, ‘Modern Classic’ application or hand massage, a little bit of pampering goes such a long way. When she leaves, I give her a card with my name and our counter phone number and I always let her know she is free to call anytime with questions or concerns. Whether she purchases or not, you’ve given her an experience and service to remember and that is something she won’t receive online.

102| ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

L a u r e n S ta lta r i Company/store: TerryWhite Chemmart Belmont, WA

Customers come to me as the sales assistant for further information about products and general guidance. It is vital that I present myself in a friendly manner to make the customer feel welcome in the store and more comfortable and accepting of my advice.

Although I am employed to work in cosmetics, I am required to be familiar with other areas across the pharmacy. I must be able to create links between products to better connect with customers. For example, if a customer is concerned about her skin, I may sell her suitable skincare products but also offer her hair, skin and nails tablets in addition. This is demonstrating my product knowledge to the customer in addition to addressing her needs.

By actively listening and paying attention to detail, it is also a lot easier to gauge what products will best suit a customer’s lifestyle.

For instance, a busy mum may not have time for a ten-step regime in the morning so it is best to offer her multi-purpose products. As a sales assistant, I must possess and use these fundamental skills that will not only boost sales but create a positive experience for customers and in turn a loyal client base.

known by name, or a recent experience recalled and a genuine interest in their life and needs.

I use this skill daily and build a long standing loyalty to the Elizabeth Arden Brand which results in continual, successful sales. I like to present a familiar face, so the customer is always introduced to the team for further support.

Product knowledge is the key to personalising the customer’s needs. Gaining her confidence with the confidence you have in the products selected. Building her regime over a period of time and advising of new innovations, facial programmes and colour events establishes a loyal customer base and word of mouth referrals for future clients.

I keep updated with the trends of the season, new product releases and incorporate this for building successful sales.

Shopping and purchasing should be a complete and meaningful experience. An experience that makes you want to return to the counter, the consultant and enjoy the rapport established on the first visit. At Elizabeth Arden in Myer Melbourne, we pride ourselves on giving that extra service to make the customer feel special.

A personal connection with our customers is very important. Of course a good memory does help…(and with the use of the file cards for extra information). Every one wants to be

Don’t judge a book by its cover Carissa Spagnolo - Beauty Advisor for Priceline Pharmacy, Mittagong.

Thank you for the opportunity to write for esprit Magazine. I’d like to tell you about ‘life in a drugstore makeup aisle’. There’s different types of customer and believe me we certainly have a broad mix of clientele.

The Pharmacy Makeup Snob…or is she?

L i s a G aw l e y Store: Barr Street Cairns, QLD

I give a friendly and warm welcoming to my customers by smiling and showing them I’m excited to help. I listen to their needs and then give advice on what direction that I believe they should take. I share my own knowledge and experiences with my customers on products that I love too. I personally feel how rewarding it is for me, when I’m able to make someone happy by seeing them smile and laugh because I’ve helped them with whatever they’ve needed in the store. Showing customers a positive attitude and listing to them is a good enough reason for them to return back into our store.

Pa m e l a D u n n i o n - R o b e r t s Company: Elizabeth Arden Store: Myer Melbourne, VIC

BA Column

BA Column If you want to see your writing in esprit Magazine Australia, on a topic to do with your role as a BA, just drop us your thoughts and we’ll do the rest! Write to: andrea@esprit-magazine.com.au.

Nothing challenges or excites me more than when I see the customer that I secretly like to call ‘the pharmacy makeup snob’. You know the kind. They walk in with their designer handbag, Chanel scarf and it seems like a ton of attitude to follow. Their eyes darting around the cosmetics aisle become lost in a world of everyday makeup: Revlon, L’Oréal, Maybelline, well I never.

She promptly demands my attention. “Yes, my dear I’m after a foundation. I usually wear Dior.”

I smile on the inside while she digs deep into her Louis Vuitton, bringing out a bottle: “This is the shade I normally wear,” as she smugly holds up her empty bottle.

“That’s fine. I prefer to match my own, if you don’t mind.” I politely say as I study her skin tone. She looks a touch fearful as I guide her down the aisles of brands unknown to her to my little makeup station nestled comfortably in the corner. I ask her a few brief questions and whisk off to collect my goodies. She’s a striking lady in her late 60s perhaps, with fine lines and a few deep wrinkles. Her beauty still shines through and I bet she broke some hearts in her time. I decide on the new Revlon Youth FX range. I hadn’t had much of a chance to play with this product yet, it only arrived in store the other day and I have been waiting for the perfect opportunity to get my hands stuck into it.

She begins to loosen up as we chat and giggle while I’m applying her makeup. She has two dogs and two ex-husbands and once a lover in Paris. She looks in the mirror and is pleasantly surprised. She loves her look, the way the foundation sits on her skin - beautiful coverage without a cakey look. It glides over the skin and doesn’t sit in all the places we don’t want it to, like fine lines and wrinkles. The finish is like silk and she loves it. She promises to pop back in and say hello. The pharmacy makeup snob has now turned into the drugstore makeup fan. Mission accomplished.

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Increase YourSales

M I C H A E L’ S T O P T I P S T O

»» Be on brand »» Know your customer »» Understand it’s about THEM not YOU »» Provide a solution to THEIR concerns don’t create new ones by over selling or complicating »» Teach them, don’t scare them Every beauty brand has its own identity and messaging, which requires a point of difference at point of sale, one that should be portrayed at all times by the beauty advisors.

Each beauty brand will also attract a certain consumer… some will target a wider audience and some, a more specific market, with age groups, skin type, trends or ingredients being the main attraction.

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As a beauty advisor and/or retail makeup artist, we all have our personal favourites.

After all, we too are consumers. However the brand we represent, must be the messaging we present to our audience, being our customer - hence why we must align ourselves with brands/product we would actually use. This is such an important part of ‘being true’ in retail and to your repeat business.

My personal experience with makeup started when I was a dancer growing up…on stage, we had to use certain techniques to open our eyes and give structure to our face - this is now commonly known as contouring!

So when I started working as a retail makeup artist within department stores all over W.A. back in 2000, all my customers got smokey eyes and red lips, with a bit of contouring, something I loved and thought, who wouldn’t love that look?

By Michael Brown @mbrown_beauty www.michaelbrownbeauty.com.au

But, in retail, we are all about sales + customer satisfaction and when I looked around at other beauty advisors, their makeup skills may not have been as advanced, but they were getting sales, something that took me a while to understand and I had to know why!

I went on a learning curve and found out it was all about them not me!

Speak to your customer, find out her lifestyle, her concerns, her needs for makeup and from there design a look suited to her, she then has ownership that the look/products are prescribed to her only and are easy to follow throughout her lifestyle.

This is why your own personal image when representing a brand’s messaging, needs to be aligned, so you attract the right customer to your counter.

NEWS

Jergens Shea Beauty Oil is here to cap off the brand’s Shea Butter moisturising routine with a unique blend of Shea Butter and Argan oil. This total body luminiser is designed to quench, hydrate and condition skin, leaving it 6x more radiant with a stunning sheen.150ml RRP $10.99.

BRAND NEWS

Brand

Jergens Shea Beauty Oil

Spa in a Jar

Covergirl lippy pair

No time for the spa or funds for a relaxing getaway? Don’t fret – Botáni’s Radiant Rose Mask can conjure the atmosphere with its sensuous aroma of Rose Geranium and Edible Passionfruit Rose. The synergistic blend of botanical actives and skin-mimicking ingredients Crambe Abyssinica Seed Oil, Betaine and Native Mountain Pepper Berry signifies an innovative, one-of-a-kind treatment mask that leaves all skin types noticeably hydrated, revived, plump and soft.

This de-stressing, decadent, skin-cocooning, ultra-hydrating mask is packed with 100% botanical, toxin-free, skin-loving ingredients that are blended by a Naturopath in Melbourne. For all skin types but especially good for dehydrated, dry, mature and damaged skin: 100g RRP $39.95. All Botáni products contain 100% Natural + Certified Organic Ingredients Free from Toxins + Chemicals. Certified vegan and cruelty free by P.E.T.A Stocked at selected health food stores and pharmacies nationwide.

Covergirl Melting Pout Gel Lipstick moisturises lips as it colours. The highly pigmented gel formula coats lips with rich, creamy, long-lasting colour that feels silky-smooth. There are twelve bold and beautiful colours to complete any lip look, Covergirl has teamed up with beauty influencer Ellarie to create a product that has wide useage – the Farewell Feathering Universal Lip Liner. It is designed to stop any lipstick from feathering and bleeding into the skin around the lips while locking lip colour in. including: Gelebrity, Gel-ful, Evan-gelical, Gelebrate, Tan-gel-o. Gell Yes, Don’t Be Gelly, Gelfriend, Gellie Jelly, Gel-bird, Raspberry Gelly and Gel-mate for RRP $14.95. It comes in one shade to suite all, Transparent for RRP $12.95. Available nationwide from 1st October, 2017 at Priceline, Woolworths, Big W, Coles, Target, Kmart and selected pharmacies.

Mandarino di Amalfi Acqua Tom Ford Mandarino di Amalfi Acqua invites you to experience a sparkling expression of the Italian coastal paradise from a new point of view. A serene perspective of the Amalfi cliffsides, with their citrus fruits and calm idyll, captures the bright tranquility. At day’s close, the air, scented with mint, thyme and wildflowers, mingles with a warm breeze of nightblooming flowers. This is the inspiration. To complement, the bottle is sky-blue.

Luxe skincare from Guerlain Abeille Royale Youth Watery Oil from Guerlain promotes skin smoothness, plumpness and radiance. With the power of a serum, the richness of an oil and the freshness of a lotion...Guerlain innovates with this unprecedented formula: a non-greasy oil-in-water for instantly plump and radiant skin. Formulated using unique and exclusive bee ingredients and Myrrh oil, an oil used in traditional Indian medicine, it represents the first age-defying serum from the brand. Youth Watery Oil improves the skin’s radiance. It instantly leaves it plump, smooth and illuminated with lasting results over repeated applications. It is non-greasy, suits all skin types and can be used from the age of 30 for optimal prevention. 15ml RRP $77.00, 30ml RRP 140.00, 50ml RRP $202.00. On counter now at Myer, David Jones and selected pharmacies.

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BRAND NEWS

Tom Ford beauty Tom Ford introduces the Soleil Colour Winter 2017 Collection, a tight collection of cosmetics and skincare, designed to highlight and illuminate the skin throughout the year. High shine lip formulas, tinted moisturisers as well as luxurious cheek and eye palettes debut in luminous and vibrant shades to create the ultimate resort look. Lip Slick is an oil-based rollerball lip product, designed to provide high glossy shine, juicy tint of colour and conditioning – in four shades. Soleil Tinted Moisturizer Broad Spectrum SPF30 comes in six shades. Soleil Eye and Cheek Palette combines vibrant colour combinations of illuminating shades ranging from lavender to rose gold eye shadows, a pink champagne highlighter and mauve blush. Sheer Cheek Duo Lavender Lure brings lavender pink blush shades in a light-reflective sheer finish. Radiant Moisture Souffle returns radiance and vitality to fatigued skin.

Small golden pearls enhance a sexy, natural glow while skin feels flooded with moisture, plump and vibrant with youthful energy.

YSL All Hours foundation

TOM FORD OUD ADDITIONS The Tom Ford Private Blend Oud Collection is an olfactive journey that explores the many mesmerising and sensual facets of Oud. Three new scents join this best-selling fragrance collection: Oud Minérale, Oud Wood Intense and Tobacco Oud Intense. “I wanted to create something surprising and unprecedented. By combining two elements from completely different worlds, the new expression of oud is as addictive as it is inventive.” – Tom Ford.

Oud Minérale is a woody marine oud fragrance with key ingredients including Salty Seaweed, Pink Peppercorn, Oud Blend, Styrax, Ambergris Accord and Fir Balsam. Eau de Parfum 50ml, $340.00.

Oud Wood Intense introduces new dimensions of oud at its richest, most luxurious saturation with key notes of Angelica roots, Ginger, Cypress, Juniper, Oud Wood and Castoreum.

Eau de Parfum 50ml, $460.00.

Tobacco Oud Intense uses amplified concentrations of tobacco leaf and rare oud. The spicy-woody oriental fragrance is smoky and smooth, as the depths of Tobacco Oud take us to a deeper realm of decadence. Eau de Parfum 50ml, $460.00.

Each fragrance is packaged in the grey silhouette Private Blend bottle accented with a subtle metallic pearl effect and a luxurious silver-toned metal plaque. Each bottle is presented in a metallic gunmetal box and matching silver-toned metal plaque. Available exclusively at selected David Jones stores from October 22nd.

YSL Beauté introduces its first night-proof foundation that promises to stay put all hours.

Waterproof, transfer-resistant, it’s as flawless at the end of the night as it was when you first applied it in the morning, with no need for touch-ups. So says the YSL information. The foundation goes on velvety and sophisticated for a waterproof and transfer-resistant result.

A rich level of fine pigments creates a flawless, fresh and full coverage that lasts 24 hours with a soft-focus finish thanks to sphericalshaped silicon resin. Special skin conditioning complexes with antioxidant benefits improve skin texture and keep it protected from urban aggressions. Kombucha, a fermented black tea extract improves luminosity. The bottle is described as sharp-suited, dressed like the classic YSL tuxedo. On counter now, RRP $89.00.

Billie Goat sunscreen Billie Goat Natural Zinc Sunscreen is nourishing, natural sun protection for sensitive skin. Infused with pure Australian goat’s milk, nourishing calendula, soothing aloe vera and reflective zinc oxide, Billie Goat Natural Zinc Sunscreen offers caring, broad spectrum protection. Lightweight in texture it physically blocks harmful UVA and UVB rays on application – SPF30. Ideal for those prone to sensitivity, eczema, dermatitis and psoriasis, Billie Goat offers reliable natural sun protection without irritation. Free of parabens, SLS, colour and synthetic fragrance, RRP 240g $24.95.

Inika illumination and blush Inika Organic, the certified, healthiest of makeup brands, launches three new ultra-hydrating shades in its Certified Organic Cream Illuminisor line – Gold, Spice and Rose - $45.00. Made with Certified Organic Coconut Oil (nourishing), certified organic Cocoa Butter (rich in healthy fatty acids), Carnauba Wax (softening) and Candelilla Wax (high in nutrients) and further enriched by Certified organic Argan Oil (ultra-moisturising) and Vitamin E (antioxidant). Also, two shades in Baked Mineral Blush Duo – Burnt Peach and Pink Tickle, $65.00. Traditionally baked in Tuscany, Italy, the process means they are free from chemical pressing agents and perform with strong pigments and silky-soft texture. On counter October at Myer and health stores.

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Christmas Colour by TBN With their eyes on the party season Colour by TBN launches a Christmas Collection including eyeshadow and face palettes, lip crayons, nail colour collections and accessories. Lost In Your Eyes is an 18-shade palette; More Than Just a Pretty Face combines eight eyeshadows with two bronzers, a contour and highlighter – both $9.99; and Lip Junkie crayons $9.99 for a set of five. Enjoy The Little Things is a 7-piece Makeup Brush Set $11.99. And then there’s a selection of nail packs for a range of trends $11.99.

FLORIS LONDON - CHYPRESS Timeless British fragrance house Floris London has unveiled Chypress, a scent full of confidence and grace which depicts the modern Floris woman. As the first addition to the Floris Signature Collection since 2013, Chypress takes inspiration from the serenity, allure and power of femininity, set against an opulent backdrop of the home. Crafted to define beauty and understated elegance, Edward Bodenham guided the Floris perfumery team from start to finish, ultimately creating an unmistakable and captivating floral chypre for a new age. Woven with sparkling rose and bergamot zest wrapped in creamy orange flower, contrasted by deep, rich, tenacious patchouli, amber and musk, the fragrance is a truly captivating combination – a statement of being, expressing the aspiration, charisma and sophistication of the Floris wearer. EdT, 100ml RRP $199.00. Available at Libertine Parfumerie, niche perfumeries in Australia and New Zealand.

Bottega Veneta Eau de Velours

SISLEŸA eye and lip SISLEŸA L’Intégral Anti-Âge Eye and Lip Contour Cream is formulated to bring youthfulness to the eye area and smooth the contours around the mouth. L’Intégral Anti-Âge was introduced in 2015 to fight the visible signs of ageing associated with the three dimensions of ageing: genetic, environmental and for the first time behavioural (lifestyle).

The formula provides the cells with an ideal ‘ecosystem’ and is enriched with active ingredients including Persian Acacia Extract, Lindera extract as well as Yeast and Soya protein complex. To preserve the beauty of the delicate eye and lip area the formula works simultaneously on the main concerns for the eye contour area - wrinkles and lack of firmness, puffiness and dark circles and also acts against dehydration in the lip contour area, reducing unsightly wrinkles and fine lines. Available now, RRP $240.00, in stores: exclusively from selected David Jones stores nationally.

Bottega Veneta introduces its newest fragrance: Eau de Velours, a sophisticated and bold evolution of the signature Bottega Veneta Eau de Parfum, presented in 2011. Creative Director Tomas Maier’s vision is to pay homage to Bottega Veneta’s origins in Vicenza, in the Veneto region in the North East of Italy, highlighting the quintessential Italian moment taking place in a classic Italian villa. Continuing the long collaboration between Tomas Maier and perfumers Michel Almairac and Mylène Alran, the sophisticated floral leather chypre is a new and captivating creation centred around the petals of a velvety rose. Opening with top notes of bergamot and pink peppercorn, the heart of the rose absolute imbues the original fragrance with an unexpected intense touch that ignites the senses. Leather and patchouli are fused together adding strength to the base. Bottega Veneta Eau De Velours Eau de Parfum 30ml, $115; 50ml, $170; 75ml $200 - available from 10th October at selected Myer and David Jones stores nationally.

Epidor by Lubin New from historical fragrance house Lubin is Epidor, a reinterpretation of a 1912 classic scent, described as ‘comforting and evocative, full of simplicity and wondrous beauty’. Masterfully recreated by perfumer Thomas Fontaine, Epidor evokes images of sun-kissed youth from farming villages, exhausted from a laborious day of work, resting in the newly cropped fields, daydreaming about the ‘harvest end’ night celebrations and hopeful romances. Today’s box is illustrated with ears of wheat on a golden rich backdrop, while the flacon itself showcases Lubin’s classically feminine design. EdP 100ml RRP $299.00. Available at Libertine Parfumerie, selected David Jones, Galerie de parfum in Myer Sydney and Melbourne and niche perfumeries.

Reef sun spray Reef ’s nourishing and super hydrating sun tan oils come in a spray – 220ml, RRP $15.99. The formula (no SPF, SPF6, SPF15 and SPF30) contains key vitamins and nutrients, gliding on, fast drying, and absorbing quickly to leave skin feeling moisturised. Scented with the smell of summer - Reef ’s signature coconut fragrance. Available in selected stores now.

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BRAND NEWS

Lullaby luxury skincare range for babies Lullaby is a safe, natural and luxurious range of products for babies and children developed by Sydney mum Kirsty Gow-Gates - currently available online and seeking retail stockists.

Designed for newborns, sensitive, dry and eczema-prone skin, the pure and ultra-gentle formulations consist of the highest quality ingredients naturally derived and sourced directly from all-Australian plants and herbs. Says Kirsty: “Experts say up to 60% of what goes on your baby’s skin is absorbed into their bloodstream within minutes. Everything that your baby absorbs through their skin has to be processed by their little livers. So why take chances with any harmful toxins or low-quality ingredients? Since I couldn’t find a brand I was satisfied with, I decided to create a luxurious baby brand I could trust.”

Lullaby products (excluding the sunscreen) consists of 80 percent organic Aloe Vera (Aloe Barbadensia) as their base and this sets them apart from most skincare brands which are simply water based. Featuring exceptionally nourishing and healing properties, this premium Aloe Vera – often referred to as ‘Queen of the Aloe’ – is grown on farms free of pesticides in SouthWest Queensland and cold-pressed to retain maximum natural goodness. In addition to the Aloe Vera base, each formulation consists of large, generous quantities of high quality, natural Australian ingredients including jojoba oil, avocado oil, chamomile and vitamin E to help nurture and protect especially delicate skin.

Natio’s sunscreen Natio’s SPF 50+ face and body favourites are back again for another summer season.

Combining powerful broad spectrum UVA and UVB protection with plant-based skincare, the multitasking creams and lotions help protect against ageing and burning, while nourishing sun-exposed skin. Quick to dry, comfortable to wear and enriched with replenishing Aloe Vera and antioxidant rich Vitamin E, this collection works to keep skin soft, healthy and looking younger for longer. Suitable for any skin type, at any age, the versatile SPF 50+ range comprises a tinted moisturiser, face moisturiser and two body sunscreens. Available at Myer, David Jones and pharmacies now.

Clinique Pop Lip Shadow Clinique Pop Lip Shadow cushion matte lip powder creates a velvet-like matte lip look, somewhat akin to how makeup artists dab pressed powder on top of a lipstick. Inspired by this pro trick, the Pop Lip Shadow delivers a vibrant burst of plush matte colour in a transformative textural experience. The super saturated creamy pigment glides on and transforms into a weightless, powdery finish, giving lips a bright pop of show-stopping colour. Available 15th October at Clinique counters nationwide, RRP $43.00.

Merry Mistmas Jurlique Limited Edition Mist is infused with an all-new blend of sweet violet, grapefruit and concentrated natural antioxidants. Together they help improve skin’s moisture levels as its uplifting scent refreshes the senses producing a feeling of calm and refreshment. Lightly mist onto face or into hands and gently press onto the skin. Use twice a day following cleansing or any time skin feels dehydrated or needs refreshing. RRP $49.00, 100ml.

L’ARTISAN PARFUMEUR French niche fragrance house L’Artisan Parfumeur has marked a new chapter in its iconic history, returning to its roots while revealing its infinite love of nature with the launch of its very first Cologne Collection. Crafted by renowned perfumer Fabrice Pellegrin, the collection debut comprises two colognes inspired by impressionist paintings, each abandoning the traditional construction of perfumery and instead creating dominant and delicate olfactive tones that enhance the richness of the scent. Au Bord de L’Eau - fresh bergamot and lemon vapours mixed with petals of bitter orange, resting on green and woody undertones to create an aqueous sensation of freshness and authenticity. Sur L’Herbe - soft green notes of bergamot and fir absolu blend with crystalline fresh florals and bewitching orange blossom creating a solar freshness and softened by a touch of sweet musk and amber. Available in Australia at Libertine Parfumerie, Myer’s Galerie de Parfum and select niche perfumeries in Australia and New Zealand. RRP $189.00 100mls.

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Ulta3 entices customers to enjoy a model moment with the new ulta3 Signature Essentials by Elyse Knowles. Capturing the ulta3 ambassador’s laid back elegance and confidence, this personal choice features eight premium cosmetics and makeup artist tools to recreate Elyse’s signature makeup looks. “Working closely with ulta3 for the last couple of years, I jumped at the opportunity to collaborate on my very own collection. This is my ideal edit of eight essentials to take me from chilled days outdoors to striking red carpet glam says Elyse.

Encased in premium rose-gold packaging, the personal collection feature’s the social media superstar’s favourite hues – from sparkling golden shades, to blossoming pinks and shimmering deep ocean blues”.

Speaking on her inspiration, she explains: “Modelling has taken me across the world but I’m always in awe of the beauty in our own backyard - from Australia’s vivid natural landscapes to our happy, carefree attitude. I really love that this collection captures this unique colour palette and fun approach to beauty”.

Rimmel London wonder lippie

BRAND NEWS

Elyse’s Choice @ULTA3

Rimmel London introduces Stay Matte Liquid Lip Colour, a new liquid lipstick with highintensity colour, a velvety matte finish and a long-lasting, comfortable wear: boldness that stays on. With one application, the standout colour remains true for 12 hours. Rimmel promises full coverage and amazing staying-power; it’s kiss-proof, touch proof and waterproof without fading or bleeding. Key features: - Rich lustre pigments deliver high-impact, stay-true colour.

- Carefully selected polymers provide perfect adhesion to the lips for long-lasting wear.

- Vegetable derived, light weight volatile emollients help contribute to the smooth application and light weight texture.

There are 15 intense shades to choose from, for a multitude of bold lip-looks. RRP $14.95, available now at Chemist Warehouse and in December 2017 from Priceline, Priceline Pharmacy, Target, Kmart, BIG W, selected pharmacies and selected Coles and Woolworths.

Bobbi Brown party pretty Bobbi Brown’s Holiday 2017 collection is inspired by the opulence of Caviar & Rubies and flashes of Russian Red. Inside you’ll find versatile palettes that transition from day to night and ‘all-you-need’ party packs that have the season covered. Whether you’re after a Bobbi Brown iconic product or must-have limited edition items, this year’s assortment offers gorgeous gifts for every beauty lover. For the beauty devotee who has it all, Bobbi Brown offers a range of deluxe accessories plus the not-to-bemissed update on last year’s sell-out item, the Luxe Classic Mini Lip Set featuring ten mini, best-selling shades.

FLOWERBOMB TWIST

TWIST COLLECTION LAYERING OILS

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09/03/2017 16:10

Viktor&Rolf introduce another chapter of the Flowerbomb story: Flowerbomb Twist, precious layering oils. “We are excited to expand the Flowerbomb universe with the Flowerbomb Twist precious oils in rose, jasmine and musk. We have always been fascinated and inspired by the history and tradition of fragrance rituals. There is something sensual in layering textures on skin. We wanted to explore this with Flowerbomb by offering complementary oils to the traditional Eau de Parfum. As such, an even more individualised experience, as well as a unique memorable trail are created.”- Viktor&Rolf. Flowerbomb Twist range comprises three layering oils emphasising the different facets of Flowerbomb Eau de Parfum, for three unique trails: Rose Layering Oil, Jasmine Layering Oil, and Musk Layering Oil. RRP $130.00 each. On counter October 1st.

DB – radiance and brushes!

DB product development is second to none in the value for money, pharmacy category. It’s relevant and nimble to market as well as being vegan and certified cruelty free. New is the Stay Radiant Collection – beauty basics for face, eye, lip and cheek. Sheer Radiance Tinted Gel Moisturiser $14.99; See The Light Strobing Cream $11.99; Vivid Chrome Eyeshadow Pot $8.99 and Longwear Lipsticks in new shades $10.99. Also new is a collection of Brushes & Tools including Be Blended Beauty Sponge $7.99; All In One Perfecting Brush $14.99 and various brush sets – the pro set being $29.99.

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PRICELINE

mega media show

The Beauty Prescription [LIVE] is Priceline Pharmacy’s signature media event, held twice a year, where 200+ media guests are given an in-depth presentation on the retailer’s business and up-coming campaigns, before moving in to the trade show. Here they meet brand representatives and brand founders and sample and learn about products from some 70 brands stocked at Priceline Pharmacy.

Key takeaways • Primer Trend – women want their makeup to last.

• Eyelashes are IN – BAs are trained to help customers apply them.

• Sheet Masks are flying out the door – so easy to use and so many different types from ultra moisturisation to gentle tanning.

• Natural beauty is growing and growing – superfoods are boosting this ever-growing category, and science proves the results.

• K-Beauty is not a fad – it’s been bubbling for years and is continuing to inspire brand development.

• It’s tattoo time – eyebrows and lips are getting the permanent fixture fashion.

• Charcoal is the new black! – from whitening toothpaste to men’s skincare, this sooty ingredient is in.

• Beards ain’t goin’ nowhere – men’s facial hair is here to stay and there’s oils and potions for grooming all.

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Media were given insights on best sellers, sales statistics, previews of upcoming campaigns and a look at new and exclusive products. A panel sessions gave personal favourites and trend insights with celebrity ambassadors, including: Ita Buttrose and Poh Ling Yeow (Priceline ambassadors), Georgia Love (Palmer’s), Nigel Stanislaus (Maybelline), Pia Muehlenbeck (Glam), Vicki Engsall (The Jojoba Company) and Jimmy Coco (MineTan).

Richard Vincent, the new CEO & Managing Director - Priceline Pharmacy, took centre stage during the presentation answering questions about posting on social media and his daughters’ obsession with makeup.

The trade show featured a wall of products which are exclusive to Priceline Pharmacy from brands such as: Beauty by Nicholas, Bourjois, Cinch, Clinelle, Glow Lab, Hair Recipe, Highlands Goat Skincare, LUMA, Manuka Doctor, Models Prefer, iconic UK brand Models Own and Real Techniques.

The event is valued as an opportunity for Priceline Pharmacy to engage media by not only explaining its offering but also demonstrating it throughout the trade show.

Priceline Pharmacy key statistics

59 million transactions in 2016

1 lipstick sold every 10 seconds

612

foundation shades stocked

NYX

lipsticks

top the best sellers list in every state and territory, except ACT where the top seller is Revlon Super Lustrous Lipstick (Rum & Raisin)

Top Skincare Sold

1: Biore Deep Cleansing Charcoal Pore Strips 6-pack. 2: Simple Cleansing Wipes twin pack 50 wipes. 3: Garnier Micellar Cleansing Water 400ml.

Top Cosmetics Sold

1: Nude by Nature Mineral Cover (Medium). 2: Maybelline Master Precise Liner (Blackest Black). 3: Maybelline Instant Age Rewind Eraser Dark Circles (Light).

Top Haircare Sold

1: FUDGE Clean Blonde Violet Toning Shampoo. 2: Schwarzkopf Extra Care Super Styling Lacquer Extreme value size. 3: Tresemme Styling Mini Hairspray Extra Hold.

Top Fragrances Sold

1: Guess Seductive EdT 75ml. 2: Beyoncé Heat Rush EdT 100ml. 3: Katy Perry Killer Queen EdP 100ml.

01. PRICELINE PHARMACY CEO RICHARD VINCENT (MIDDLE) AND PRICELINE SISTER ITA BUTTROSE (MIDDLE RIGHT) WITH CELEBRITY PANELISTS (L-R) GEORGIA LOVE, JIMMY COCO, PIA MUEHLENBECK, POH LING YEOW AND NIGEL STANISLAUS

02. BEAUTY PRESCRIPTION [LIVE] TRADE SHOW 03. LEIA BERRYMAN AND FIONA MENDONCA – BURT’S BEES: EVERYONE RECEIVED THE NEW CUCUMBER MINT LIPBALM LAUNCHING IN OCTOBER

04. LAURA KENNEDY AND LAURE PICHON – BOURJOIS: VOLUME REVEAL ADJUSTABLE VOLUME MASCARA FORMULATED FOR ENDLESS REAPPLYING

05. CLARE SLATER AND JACS DELANEY – BONDI

DELIVER RESULTS AND ARE PROVEN IN CLINICAL TRIALS. THE PACKAGING GIVES BEFORE & AFTER PHOTOS AND BENEFIT STATS

24. DIANNA MANNION – KATY PERRY FOR COTY: NEW INDI FRAGRANCE BASED ON 11 DIFFERENT MUSKS, WHITE TEA AND VANILLA. THE CAMPAIGN IS ABOUT: WHAT’S IMPORTANT…TO KATY AND TO EACH OF THE MODELS APPEARING IN THE AD… EACH HAS THEIR OWN STORY

25. CAROLINE MONET AND STEVE ADAMS – CAROLINE’S SKINCARE: ORIGINAL CAROLINE’S CREAM HAS GROWN TO A SMALL COLLECTION OF SOOTHING SKINCARE THAT CARES FOR REACTIVE SKIN CONCERNS. MEDIA MET THE FOUNDER, THE DELIGHTFUL CAROLINE!

12.

SANDS: NEW INNOVATIVE PROTECT & TAN – TWO-IN-ONE SPF15 TANNING LOTION – THE PERFECT COMBO

06. LABRINA LIACOPOULOS AND ROB MOSS –

13.

FROSTBLAND, FOR CLINELLE: IT’S ALL ABOUT HYALURONIC ACID AND NATURAL HYDRATION

14.

07. EMMA MACKENZIE AND MELISSA LYME – ELIZABETH ARDEN: JUICY COUTURE IS NEW TO PRICELINE, NOW LAUNCHING I LOVE JUICY FRAGRANCE AND BRITNEY SPEARS NEW VIP PRIVATE SHOW

08. KIRSTEN GROSMAN – INDEED LABORATORIES: TALKING NIGHTTIME MOISTURISATION WITH NEW MOISTURE JELLY WITH HYDRALURON

09. JILLIAN STANTON – GLOW LAB: A NEW BRAND THAT COMBINES PROVEN NATURAL INGREDIENTS AND CLINICAL RESULTS, IN AN ACCESSIBLY PRICED RANGE

01.

15.

10. SOCIAL MEDIA INFLUENCERS GATHER AT THE GLAM BY MANICARE STAND: PIA MUEHLENBECK (GLAM), MAX MAY (@MAXMADE) AND CHLOE MORELLO. MEDIA QUEUED TO HAVE THEIR MINK LASHES APPLIED

11, FREEZEFRAME WELCOMES ATHENA X LEVENDI

16.

02.

(REAL HOUSEWIVES OF SYDNEY)

12. CLAIRE TAPP – L’ORÉAL: BOTANICALS FRESH CARE HAIR CARE IS FREE FROM PARABENS, SILICONE AND COLOURANTS IN FOUR VARIANTS: GERANIUM (RADIANCE), CORIANDER (STRENGTH), SAFFLOWER (ENRICHING) AND CAMELINA (SMOOTHING)

17.

13. NIGEL STANISLAUS – MAYBELLINE: TATTOO BROW 3-DAY GEL BROWS ARE SO SIMPLE. “JUST PAINT IT ON OVER THE BROW HAIRS USING THE STENCIL, LET IT SET, PEEL OFF AND VOILA, STUNNING BROWS!”

18.

03.

14. EMMA HOGAN, PRICELINE COSMETICS BUYER

04.

– MODELS PREFER: CHRISTMAS PALETTES RANGING FROM $10 - $30, SHADES AND TEXTURES IN A RANGE SO THERE’S SOMETHING FOR EVERYONE

19.

15. RAJ GHATGE AND VICKIE ENGSALL – THE JOJOBA COMPANY: IT’S ALL ABOUT BRAND AWARENESS FOR THIS AUSTRALIAN GROWN, NATURAL SKINCARE BRAND, NEW TO PRICELINE

05.

16. SEBASTIAN SAGGIO AND POLLY VISKA – NIP&FAB: CULT PRODUCT EXTENSION – NEW EXFOLIATING CLEANSING PADS ALSO IN A SENSITIVE VARIANT

21.

17. MIRELLA MAGRI AND JO SCHONHEIM – NUDE

BY NATURE: DEMONSTRATING NEW LIQUID FLAWLESS FOUNDATION AND CONCEALER

20.

18. MELISSA ARGIRO, DENISE GOODWIN AND NAT ADLER – P’URE PAPAYACARE: THE ALL-NATURAL BRAND SAMPLES ITS HERO OINTMENT DO-ALL FOR DRY SKIN, LIPS, MOTHER & BABY

06.

07.

19. SANDRA KELLY – NYX: ALL ABOUT NUDES FOR THIS LEADING FASHION MAKEUP LINE, INCLUDING LIGHTWEIGHT MATT FOUNDATION, NO FILTER FINISHING POWDER, EYE SHADOWS AND LIQUID LIPS

23.

22.

20. JO ABIGNANO, PHILLIP WALKER AND MENA RAMSEY – OLIVE OIL SKINCARE COMPANY: INTRODUCING 100% AUSTRALIAN EXTRA VIRGIN OLIVE OIL BEAUTY PRODUCTS TO NOURISH AND ENRICH SKIN AND HAIR

21. JON WARD AND NICOLA FRANCIS – ST TROPEZ:

08.

09.

TWO INNOVATIONS HERE – TANNING SHEET MASK FOR SIMPLE FACIAL GLOW AND INSTANT GLOSS TAN FOR ADDING A SHINE/POP TO THE SKIN AFTER TANNING

22. MARCUS CHISHOLM – SKINNY TAN: RELAUNCHED BRITISH TAN BRAND IN NEW PACKAGING AND PROMOTING THE 7-DAY TANNER

23. FIONA SCRYMGEOUR, KAITLIN COLEMAN AND KARRI GRAF – NATURAL INSTINCT: TRULY NATURAL SKINCARE USING INGREDIENTS THAT

10.

11.

24.

25.

ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017 |111

BIO-OIL

Your Summer Saviour

BIO-OIL - THE SUMMER SAVIOUR – WHY IT’S IMPERATIVE TO HAVE BIO-OIL CLOSE TO HAND DURING THE SUMMER FOR THOSE SEASONAL 101S!

Sunburn SOS

Dehydrated Skin

Bio-Oil contains Calendula Oil, which has cell regenerative effects and can be used to treat sensitive, damaged or sunburnt skin. It reduces inflammation and can be used to combat minor skin infections, rashes and superficial irritation.1

Bio-Oil helps supplement the skin’s natural oils, stripped away by factors such as extreme weather, water with a high chemical content, frequent bathing and the drying effects of central heating and air conditioning.3

Bio-Oil also contains Vitamin E, which increases the moisture content of the epidermis, making it feel softer and smoother. It mitigates against some of the effects of sunburn in that it reduces the number of damaged cells found after skin has been exposed to UV radiation.

It has also been cited as having positive effects on the wound healing process.2

Scars such as Insect Bite Marks Bio-Oil helps to improve the appearance of new or old scars, whether from insect bites, surgery, accidents, burns, scratches or conditions such as acne or chickenpox. Although younger scars will have a greater chance of improvement, studies have shown that older scars also benefit from regular use of Bio-Oil.4

1. Bio-Oil Product Information Booklet, p. 2 2. Union Swiss Bio-Oil Product Manual, 1.10 Vitamin E 3. Bio-Oil Product Information Booklet, p. 1 4. Union Swiss Bio-Oil Product Manual, 2.1.8 Using Bio-Oil on Scars 5. http://www.bio-oil.com/en-us/research/scar-study-2010

112| | ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2017

BIO OIL Application Bio-Oil should be massaged in a circular motion on the face or body until fully absorbed. For proven results it is recommended that Bio-Oil be applied twice daily, for a minimum of three months.5

Bio-OilŽ is Australia’s No.1 selling scar and stretch mark product.

Aztec Segment and item list as defined by Aspen Pharmacare, based on the AU Grocery & Pharmacy Scan Combined Data within the Hand & Body Skin Care Database.

This is based on 12 months of AU Grocery & Pharmacy Scan Combined Data, AU Grocery & AU Pharmacy Data to 23rd October 2016

I N T R O D U C I N G T H E F L AW L E S S C O L L E C T I O N L I Q U I D F O U N D AT I O N A N D C O N C E A L E R

THERE’S NOTHING MORE NATURAL NAT UR A L N E S S WI T H O U T C O M PRO MI S E Introducing Nude by Nature Flawless Liquid Foundation formulated without synthetics and with good for you, natural ingredients, including Bamboo Powder for a soft-focus finish, and the antioxidant rich Australian native Kakadu Plum and Lilly Pilly to benefit the skin.

Perfection reinvented with natural pigments that act in seamless affinity with the skin for a smooth and naturally flawless finish.

AT LAST, FL AWL E S S S K I N C O ME S N AT U R ALLY Flawless Liquid Foundation available in 10 perfectly matched shades

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