esprit issue 47 January 2016 by esprit Magazine Australia

THE IN-STORE MAGAZINE FOR RETAIL BEAUTY ISSUE 47 JANUARY 2016

TREND Hot opportunities for ‘safe’ messaging in suncare

HOT BUTTON ISSUE Celebrities – measuring what they bring to a brand

INDUSTRY NEWS Growth categories, behind-the-scenes at product launches, retail beauty insights and activities… we wouldn’t work in any other industry hey?!

DELIGHT UP

your lips

naturally Creating a natural

lip care & colour destination in pharmacy with Burt’s Bees Lip Powerwing

FOUNDATION + CONCEALER

…thought for the retail day

Getting

emotional

Positive emotions are one of the most important things we have in forging successful relationships – they will elevate your success with your customers with authentically satisfying rewards. I have been exploring new offerings and capabilities in printing as our clients are asking us for stand-out opportunities. Recently I met with a chap, recommended by our designer, who arrived at my office with a bulging bag of goodies… salient samples and extensive examples of what his company is capable of producing. His stature reminded me of a Dickensian character, as he began delving in his carpetbag-like case of wares. Of a certain age, he said he grew up on graphic design and learnt his trade as a ‘proper’ printer. With each example of a specialist printing sample produced for me to view his own eyes feasted on his wares lingeringly and his fingers ran across the paper...then he planted his hopeful eyes on mine to gauge my reaction, with an open mouthed smile of wonder. It wasn’t about buying, it was about an emotional connection. Like a chef endeavouring to delight a revered critic – intrepidation mixed with anticipation. Deeply, lovingly, knowing the quality of their wares and seeking reciprocation in the returned gaze. One printed sample after another was produced with a different story as to its appeal for a certain job or type of client. A potential need was posed and the solution laid before me. Each time a new piece was revealed my Dickensian character exuded awe with his offer. He was hungry for appreciation of the creativity and beauty of the finished works of art explaining the techniques involved. His samples were his treasures. The possibilities were exhilarating. As his case got thinner and the growing display on my desk became more and more mesmerising, my murmurings of approval rose to a “My goodness, you really are the go-to for an amazing specialist job”. But we can do ANYTHING he claimed grandly, snapping out of his earlier reverence: “My boss asks me, why do we always get the specialist jobs, they are so stressful.” I laughed out loud. His passion, his pride, his awe of the specialist possibilities simply sold them with gusto. I know I will be delighted with the outcome of buying his wares. There will be stories aplenty in our industry of Beauty Advisors consulting with customers in the same way. Displaying and demonstrating their specialist products with passion and stories, knowing their worth and wanting…nay, needing to share them with their customers to prove their promise in making them feel even more special. Loving what you do as a job has everything to do with believing in your product; being proud to present it, eager to see a person dabbling with your testers, delighted with their make-over, entranced with your fragrances. How rewarding it is to surprise, delight and thrill them. Rosi Fernandez, Managing Director of La Prairie recently told a group of beauty media about being part of her team’s annual 2-weeks working on counter in David Jones stores around the country. She admitted to it being emotional. One such experience that brought tears to her eyes was the relationship between one of her BAs and a customer. The customer had been loyal to the BA at La Prairie for two years but neither spoke the same language. The consultation was done through their eyes and their hands. The non-English-speaking Spanish customer was at the counter when Rosi was visiting the store and they struck up a conversation as Rosi can speak a little Spanish. It was a story of how important the human touch is; that the connection the ‘isolated’ Spanish customer experienced by her relationship with the Beauty Advisor has changed her life, making her feel happy and cared for. As we head into a new year who knows what new discoveries will be made in science, what new fashions will flaunt their desirability, what sparky innovation will revolutionise retail. Be genuinely interested, be passionately proud of your role and products and be in the moment with each customer to make the closest connection, make a genuine difference to their life and ultimately win their loyalty. Not rocket science or brain surgery but in the great scheme of everyday life how lucky are we to be in such a hands-on life-bettering role. Power to our positive emotions!

Andrea Ferrari Managing Director EMAIL: andrea@esprit-magazine.com.au MOBILE: 0410 067 966

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

Who’s writing for Esprit Magazine Elisabeth King Winner of the beautydirectory Star Award for Outstanding Contribution to Beauty Journalism 2012. Elisabeth is one of Australia’s leading lifestyle and business journalists and contributes regularly to leading newspapers and magazines in Australia and the UK. She has an economics honours degree from University College London and is a three-time winner of the CTFA annual beauty writing award on “The Business of Beauty”, and has won a CTFA award for writing about men’s grooming. In 2001, Elisabeth co-wrote the best-selling book – Secrets and Lies – All You Ever Wanted to Know About Beauty. She was the inaugural Australian winner of the Jasmine Award in 2003, an international award for excellence in fragrance journalism. She is the grooming editor of Men’s Style, the beauty editor of House & Garden and Reader’s Digest Health Smart magazine and columnist for beautydirectory.com.au

Kate Morris

adorebeauty.com.au Beauty junkie and e-commerce veteran Kate Morris, founder and CEO of adorebeauty.com.au, had her inspiration to start an online beauty store in 1999 at the age of 21. Today adorebeauty.com.au attracts more than 2 million visitors per year and has over 4000 products. Kate was awarded the Telstra Business Women’s Award for Innovation (VIC) in 2014, and was also Telstra’s Young Businesswoman of the Year (VIC) in 2010.

Mary Zavaglia An authority in all facets of beauty reporting, commentary and direction, Mary is both an award winning beauty journalist and hair stylist. During her career she has interviewed some of the most elegant stars including Australia’s Nicole Kidman, Naomi Watts, Miranda Kerr and Kylie Minogue as well as Hollywood stars such as Julia Roberts, Courtney Cox, Andie MacDowell and pop princess Fergie. Mary has built a reputation as the expert who will try anything once for the good of her readers. She investigates, questions, trials, travels and then reveals all.

Accord Australasia LTD Accord is the national industry association for the Australasian hygiene, cosmetic and specialty products industry representing the full range of products from luxury cosmetics and fragrances to industrial specialties. In keeping with the strong scientific basis of this industry, Accord also adopts a principled, evidence-based approach to policy inputs and representation with governments.

AINSLIE WALKER Ainslie has worked with brands such as Selfridges, Harrods, Harvey Nichols, The Refinery and Gentlemen’s Tonic in the UK. In April 2014, she was recognised in Australia for her contribution to Fragrance Journalism, receiving a Jasmine Award for Best Blog 2014. Ainslie is available for spa, fragrance and retail consultancy, product development and fragrance journalism. www.ainsliewalker.com.

contents THE IN-STORE MAGAZINE FOR RETAIL BEAUTY ISSUE 47 JANUARY 2016 ESPRIT MAGAZINE AUSTRALIA

Esprit Magazine Australia

47 JANUARY/FEBRUARY/MARCH 2016

JANUARY/FEBRUARY/MARCH 2016

TREND Hot opportunities for ‘safe’ messaging in suncare

HOT BUTTON ISSUE Celebrities – measuring what they bring to a brand

INDUSTRY NEWS

KNOW YOUR OWN BUSINESS

Growth categories, behind-the-scenes at product launches, retail beauty insights and activities… we wouldn’t work in any other industry hey?!

10 Hot off the Press DELIGHT UP

your lips

naturally Creating a natural

lip care & colour destination in pharmaCy with BUrT’s BEEs LIP PowErwInG

Retail beauty is busy at the best of times, innovating, activating and faceto-facing with our customers. We’ve just been through our busiest quarter - the festive season - so let’s see what was going on industry-wise.

74 Trend – Suncare

Sun protection is a critical issue in Australia. By the end of 2015, experts estimated there were almost one million treatments for skin cancer nationwide. Pharmacies have launched skin checking and sun awareness clinics to identify the damage that’s already occurred. Yet, as Elisabeth King finds out, many Australians are unaware that as little as five incidences of sunburn doubles their risk of developing skin cancer.

68 Look Good... Feel BETTER The appeal of natural lip balm is a strong driver of the lipcare category as more customers seek ‘free-from’ formulas with multiple benefits. “Burt’s Bees has a number three ranking globally,” says Burt’s Bees’ Lucia Garajova - Trade Marketing Manager. “With our fresh, natural chemistry, innovative new product launches and high quality ingredients, Burt’s Bees is already the number one natural lip balm in Australia with 40 per cent year-on-year growth. By 2018, we aspire to be the number one global lip balm”. Building on its strong brand recognition in lip balm, Burt’s Bees’ growth strategy will be boosted by the rollout of the Lip Powerwing, a true 100 percent in-store lip destination says Garajova.

With a history of over 25 years in Australia, there’s no doubt that Look Good Feel Better should be on your radar this year. Here we give some thoughts on why you need to be aligned with the charity.

76 Marketing – Natural

Targeting the next generation conscious consumer has huge opportunities. Elisabeth King’s research reveals that the global organic personal care market alone is expected to surge to US$15.69 billion over the next four years - up from US$8.36 billion in 2013.

69 The Journey

– Jacek Wyszynski

Jacek Wyszynski - Regional Operations Manager for Molton Brown is the epitome of a high-energy professional whose animated conversational style suggests enthusiasm, expertise and confidence. An invaluable combination that allowed him to find out early in life what he wanted to do and what he loved doing. He tells Elisabeth King: “Once you know that, it sets your direction. Don’t hold back.”

78 Beauty & the Best

Esprit asks the Beauty Advisors, Can you cite one memorable example of good service we can all learn from – whether it was something that worked exceptionally well for you, or it happened to you and loyalised you.

ESPRIT MAGAZINE (AUSTRALIA) Managing Director Andrea Ferrari M: 0410 067 966 E: andrea@esprit-magazine.com.au National Sales Manager Nicci Herrera M: 0426 826 977 E: nicci@esprit-magazine.com.au facebook.com/ EspritMagazineAustralia

70 Hot Button Issue – celebrity endorsement

Elisabeth King takes a close look at celebrity impact, chatting with industry heads on their brand’s experience on who sells, what works, and what does not make the cash registers ring.

80 Brand News

The last word…more of the latest retail beauty product launches.

espritmagazineaustralia.com.au Mailing address: 25 Cove Street, Birchgrove NSW 2041 Design: design culture M: 0413 413 345 E: info@designculture.com.au Subscription rates $108.90 per annum (Aus) $117.70 per annum (NZ) $123.70 per annum (Overseas) All rates include GST and P&P Articles that appear in Esprit Magazine may not be reproduced without permission of the publishers. The opinions expressed in Esprit are not necessarily those of the publishers. Andrea Ferrari Pty Ltd ACN 602410784 Issue 47: ISSN 1449-8018 Printed by Pegasus Print Group Building B, 1A Bessemer Street, Blacktown, NSW 2148 For printing enquiries contact: Saurabh Arora Corporate Account Manager, Pegasus Print Group P: 0433 839 043 E: sarora@pegasusprintgroup.com.au

ESPRIT AUSTRALIA

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Top of the Lip Parade

Burt’s Bees powerwing offers new opportunity to build sales by Elisabeth King

Natural, flavoured or oozing shimmer, premium lip balms are having a major moment. Women today take lipcare very seriously and lip bloggers, websites devoted to lip balm lore and product reviews dish up a flood of information to feed the addiction. The global market for lip care products reached $2.2 billion in 2015 as consumers worldwide chased the so-called Angelina effect. Moisturised lips look plumper and with fashion dictating a more natural make-up look there’s more of an emphasis on great skin and looking effortless.

urt’s Bees lip balm, an icon of the category for more than 30 years, comes in a range of 12 flavours but the original beeswax formula with Vitamin E and peppermint remains a hot seller with a tube sold every two seconds around the world. The brand’s sales rose more than one-third to almost US$107 million in the US alone over the past year, nearly triple the rate of its second-placed rival. “Premium-priced lip balms account for over 15 per cent of global sales and are growing at up to three times the pace of category as non-premium balms,”

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

Burt’s Bees’ Lip Powerwing standing tall in pharmacy Left: Lip Balms

says Lucia Garajova, Trade Marketing Manager, Burt’s Bees.

Australia’s Number One NPC Lip Balm The appeal of natural balms is a strong driver of the lipcare category as more customers seek ‘free-from’ formulas with multiple benefits. “Burt’s Bees has a number three ranking globally,” says Garajova. “With our fresh, natural chemistry, innovative new product launches and high quality ingredients, Burt’s Bees is already the number one natural lip balm in Australia with 40 per cent year-onyear growth. By 2018, we aspire to be the number one global lip balm”. Building on its strong brand recognition in lip balm, Burt’s Bees growth strategy will be boosted by the rollout of the Lip Powerwing, a true 100 percent in-store lip destination says Garajova. “The concept originated not only to drive the nation’s number one natural lip balm but also our more recent lip innovations to a broader audience. There’s such an intense fight for shelf space, so retailers need to focus on optimising their offerings. The Powerwing creates an enticing natural lip play

hot hot off off the the press press our core customers are healthy living advocates. We don’t target customers by age but through psychographics. We have acquired 2.5 million Facebook fans aged between 16 and 55 looking for natural beauty alternatives that don’t sacrifice style. That’s why the new Powerwing is eye-catching and a bit disruptive, giving a fashion look to the retail space environment”. Burt’s Bees views the new lipstick range as a strong segue to further expansion in the colour cosmetics category. The Powerwing allows retailers to merchandise Burt’s Bees by product rather than category. “The balms, shimmers, crayons and eventually lipsticks are displayed in a logical manner, so consumers can go straight to it and quickly select the items they want,” says Garajova. “The advantage of presentations by brand is that it increases the average unit sale. The Powerwing is also designed to capture customers who don’t automatically go to the wall and also lends Burt’s Bees growth cosmetics itself to multiple purchases strategy will be from our loyal consumers”. The days are long gone boosted by the when people bought lipcare rollout of the Lip products just to protect their Powerwing, a true lips from getting too chapped. Burt’s Bees’ Lip Burt’s Bees lip balms and 100 percent in-store lip Shimmer shimmers keep lips soft and destination... healthy-looking and are positioned to be used every area located in the gondola end. In addition to our lip balms, day as preventative, not healing products. “Our lip products Burt’s Bees Lip Crayons, which deliver an average growth rate of bridge the gap between skincare and cosmetics,” says Garajova. 17 per cent, and Lip Shimmers, currently experiencing a 31 per “An interest in colour, fashion and skincare is shared by women cent growth uptick, are also integral to the success of the unit”. of all ages. But an important factor in appealing to younger consumers who prefer trend-forward lip products is providing an New Lipsticks Leverage Margins and Growth element of fun. The new Powerwing helps experimentation and High margins on high growth categories are just the jump-off takes consumers on a journey from our top-selling natural lip balm point. The eye-catching Powering unit only weighs 8.7 kilos when to bold colour choices for day and night.” full - six kilos when empty - for easy maneuverability. Burt’s Bees One thing that hasn’t changed is Burt’s Bees position as is also counting on the fact that its new range of 100% Natural a conviction-led brand. “Our technology has developed Lipsticks will appeal to women who don’t like the idea that they spectacularly over the past five years in terms of effectiveness may be ingesting ‘nasties’ when they wear many other lipsticks and premium textures,” says Garajova. “But Burt’s Bees products notes Garajova. remain authentic, efficacious and natural as they provide the best Debuting in March, the new range comes in 14 shades and in eco-chic”. moisturises to the max with bold colour from scarlet through fuchsia and deep naturals. Key ingredients include moringa oil, raspberry seed oil, beeswax and Vitamin E. The glamour-meets natural positioning line-up has widespread appeal and will launch first in selected David Jones stores in March and from April in Myer, David Jones, Priceline and selected pharmacies. There is a lot of opportunity to compete in the lip category says Garajova. “Apart from our new lipsticks, Burt’s Bees is a leader in innovation and we have released 123 new items over the past three years. We are ranked as the number one green brand in NPC and enjoy an extraordinary level of consumer loyalty of 91 per cent. Our new Powerwing is focused on fun and experimentation which emphasises that our business growth is built on newness”. Burt’s Bees also doesn’t duplicate what’s sold in most mass market doors. Products such as the recently introduced lip shimmers Lipstick & Tinted Lip Balm in 11 shades and lip crayons encourage shoppers to trade up from value-priced brands. They also help to stimulate impulse sales. With retailers looking for brands to build add-on volume, new display units such as the Powerwing really make products leap off the fixture. Capturing New Customers/ Increasing Unit Sales It’s a wonderful time to be a global company says Garajova. “Burt’s Bees lip balm is a great foundation to build further equity in care and colour. We are also launching a BB cream in March because ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

hot off the press

Join Esprit Magazine Australia’s social media community www.facebook.com/ EspritMagazineAustralia www.instagram.com/ espritmagazine

Starting NOW Esprit Magazine’s social media activity will bring you new ways to have fun while you’re topping up your knowledge of the retail beauty business. We’re introducing competitions and giveaway as well as sneak peeks behind-the-scenes. And we’ll be asking make-up artists and skincare specialists for application tips and how-to advice. Snippets of specialist knowledge to help YOU help YOUR customers.

Regular ‘your chance to win’ opportunities! Join up now – the fun is just beginning.

Esprit Magazine appoints Nicci Herrera as National Sales Manager Esprit Magazine - your retail beauty industry ‘bible’ – is preparing to implement the next phase of its growth plan with the appointment of National Sales Manager, Nicci Herrera. Esprit Magazine’s founder, Andrea Ferrari is thrilled to welcome Nicci to the business. “Esprit’s growth is indicated by subscription and ad sales growth along with the enthusiastic feedback of an engaged readership. Daily I can see openings and ideas for business and brand development, ringing bells to me that it was time to appoint a new member of the team to help build on these opportunities. With Esprit Magazine being genuinely unique – where else is the Australian retail beauty industry presented and discussed, exclusively – we were committed to finding a team member who has a special relationship with the industry as well as a keen sense of opportunity and creativity. Enter Nicci!” Nicci has a passion for the industry, with some 20 years’ experience across a wide range of disciplines. She is a trained beauty therapist, along with being an enthusiastic reader of Esprit for many years. “I am also excited that Nicci is a proven entrepreneur. She founded the Lust Have It! sampling box business and acquired Glossybox to create a strong business, which she has subsequently sold. Latterly she has worked for Benefit Cosmetics for the opportunity of experiencing the leadership of Justin Fullerton, the then-General Manager and renowned brand builder. Nicci’s talents are a great fit with Esprit Magazine’s brand and also me,” says Andrea. “In her first week Nicci has made the invigorating difference in helping to reset the planned goals that we were hoping for...and is bursting with more new ideas. Developing new concepts in the new year is going to be huge fun and very productive. It’s all about giving our readers an even better experience.” Nicci comments: “I am very excited to be joining Andrea and the team at Esprit - the industry authority on beauty retail. What excites me about this role is the importance of education and community in an industry that can ignite and develop passion; and to see our BAs on the retail floor grow and

Nicci and Andrea

develop into senior management for some of Australia’s largest cosmetic houses. This is a most important duty for all - to keep our industry flourishing, profitable and maintain the sense of fun. Esprit is the best medium that can capture and share this with the retail beauty industry. And how rewarding to be working with Andrea Ferrari. “As National Sales Manager at Esprit, I am very excited to nurture existing Tier 1 brands and develop new business: building platforms and strategy to take Esprit to new levels. With my entrepreneurial background and 20+ years of industry experience, ranging from the shop floor to the boardroom, I am certain I can make a difference. I am very much looking forward to working with brands and their marketing goals to have successful and effective campaigns for 2016, and beyond.”

Contact details Nicci Herrera - National Sales Manager Esprit Magazine Australia 25 Cove Street, BIRCHGROVE, NSW 2041, Australia. Mobile: 0426 826 977 Email: nicci@esprit-magazine.com.au www.espritmagazineaustralia.com.au www.facebook.com/ EspritMagazineAustralia

hot off the press

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ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

hot off the press

Re-Nutriv Ultimate mask

Estée Lauder’s super-luxe Re-Nutriv line delivers ultra-pampering skin treats. Welcome new Ultimate Diamond Revitalizing Mask Noir - an ultra-luxurious, spa-inspired, two-step ritual which purifies and revitalises the complexion. Re-Nutriv Ultimate Diamond Revitalizing Mask Noir is a two-step, deeply purifying and renewing ritual. A revitalising dry brush massage followed by the opulent, rich mask delivers an instant surge of vitality to fatigued-looking skin. With a $420.00 price tag, this mask has richly beneficial ingredients and instant visible and long-term results. Summed up, the mask gently refines the skin and re-energises the look of skin’s natural glow to restore and transform its look of youthful vitality. Added to this, there’s the sensorial benefits of the subtle, herbaceous, delicate floral scent. The key ingredient is concentrated levels of the precious, exclusive Black Diamond Truffle Extract found in the Ultimate Diamond collection along with re-texturising technologies. The Revitalizing Mask Noir ritual begins with an energising dry brush massage. Soft, smooth and luxurious fibers create an extremely pampering and transportive experience. Inspired by the ancient therapy of body “dry brushing”, this brush helps to re-energise skin’s appearance with a silky soft touch, while preparing it for the nourishing specialty treatment mask. The brush is crafted to gen-

tly increase microcirculation and re-energise skin with custom massage techniques for a spa-like ritual. Moving on to the mask, the formula is a blend of fast-acting ingredients to help purify the look of pores and eliminate toxins. Infused with purifying Bamboo charcoal, the mask treatment works to reveal a fresher, brighter complexion. The use of charcoal is a millennia-old ingredient, long prized for its detoxifying powers. A natural purifier made from the Bamboo tree, this finely powdered charcoal is known to remove impurities from skin, revealing a glowing, more luminous complexion. Concentrated levels of Black Diamond Truffle Extract - one of nature’s rarest treasures - help to give skin a renewed and revitalised look. Also included is 24K Gold, in combination with anti-irritants which envelop the skin to ensure it remains comfortable; South Sea Pearls and illuminating optics complement skin’s natural, instant radiance. The mask is black in colour and includes ultra-fine polishing beads of natural jojoba esters to refine skin and remove tired and dull skin cells. These highly beneficial ingredients, together with Re-Nutriv’s

Application tip Recommended for once-a-week usage – setting aside time to indulge in pampering for ultimate benefits.

Step 1 Massage the sumptuously soft dry brush on clean, dry skin following a simple, invigorating massage technique to help re-energise microcirculation. For best results, always use the brush dry, directly on skin.

Step 2 Use the golden spoon to remove the desired amount of luxurious, nutrientrich mask from the jar. Apply with fingertips, smoothing a thin layer over skin. Wait five minutes and then gently massage with fingertips, using a small circular motion, moving from the centre of the face toward the outer edges. Avoid eye area. Rinse off with warm water and then use a cotton ball to sweep on preferred toning or treatment lotion. This final step ensures the mask is completely removed and prepares skin to receive the rest of the desired Re-Nutriv skincare ritual.

youth-sustaining technologies, deliver extraordinary results, revealing a more youthful, flawless look. Available at Re-Nutriv Estée Lauder counters from 27th March, 2016.

Ultraceuticals’ arty partner Ultraceuticals collaborated with renowned and talented graphic designer and illustrator, Sally Spratt for its seasonal gifting - The Ultra Christmas Collection. A creative partnership brought Ultraceuticals’ most, lust-worthy products together in a beautifully illustrated ‘Lust List’ keepsake box decorated by Sally. As a talented graphic designer with a passion for design in fashion, graphics, typography and illustration, Sally’s saying goes: “If I can’t have them, I’ll draw them…” One of her roles is editor of Lust List which she describes as: “…a daily post of hand illustrated fashion pieces that I love and wish I owned!” The Lust List brings the aspiring ‘It Girl’s’ imagination to life. Sally has a honed ability to capture the essence of a brand with her whimsical watercolours and sketches and interpret them in a way that is authentically lust-worthy, states Olivier DuVillard – General Manager, Ultraceuticals. Ultraceuticals stockists: Leading skin clinics and David Jones. A media event hosted by Geoffrey Heber – founder of Ultraceuticals and his team, launched the Lust List/Ultraceuticals partnership.

3. 4.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

1: Olivier DuVillard – GM Ultraceuticals with Sally Spratt 2: Tracey Beeby – Ultraceuticals, Tory Archbold – Torstar and Xuan Henderson – Ultraceuticals 3: Ricky Allen – Vogue and Geoffrey Heber – Ultraceuticals 4: Justine Dunton Rose – PopSugar, Yelena Fairfax – beautydirectory.com.au and Rosemary Bracey – beautyheaven.com.au 5: Sheree Mutton – Australian Women’s Weekly, Laura Wilson – OK! And Meg Bellemore – Cleo

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YSL breaks the rules YSL Beauté counter design in David Jones, Elizabeth Street, Sydney is “the talk of the town” beams Ali Shoraka, General Manager for the L’Oréal Luxe brand. In an on-brand, rule-breaking build, the installation stands boldly where no brand has gone before.

brand’s counter is its showcase to the world; from the passing customer to the brand loyalist. It is home to its Beauty Advisors. It speaks volumes. “Yves Saint Laurent is edgy, it has a rock spirit, there is a cool factor. YSL Beauté is the party brand – the party everyone wants a golden ticket to,” says Ali. “I want every guest of YSL Beauté to be spoiled on counter and so we are investing heavily on visual merchandising.” With all axes in double digit growth, Shoraka is barely able to sleep knowing the plans he and his brand management team have in place to launch and animate the first half ’s new products. This flagship counter is the beautiful vessel that will deliver the best of the best. Ali Shoraka walked Esprit Magazine’s Andrea Ferrari around the counter like a Prince in his new Palace in delighted awe 18

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

and eager to share. Every aspect of the layout and design delivers the ‘wow’ factor while being a delight to work within, according to Tess Harley NSW Area Manager who regularly returns to the counter to buff her customer relation skills. “The purpose of the counter is to convey what YSL Beauté stands for,” says Ali. “The first thing is edginess, overall. There is clear segmentation of what Yves Saint Laurent stands for.” The face of YSL Make up – Cara Delevingne is the hottest person on the digital scene right now and the latest 15-second advertising video featuring the supermodel runs constantly on a wide-screen set front and centre of the installation. Visually mesmerising, Delevingne portrays elegance and edginess, personifying YSL Beauté brand DNA. “This counter has the unique ability to

have music. From the panels above our heads the global YSL Beauté soundtrack plays. Created in Paris, the customised playlist is played on every Yves Saint Laurent counter worldwide. It is updated every six months.” This attention to detail in global consistency, says Ali, is why YSL Beauté is a multi-million dollar brand. And of course it includes service. “It’s the same high level of service no matter what counter customers go to in the world.” All around us we see black glass and black gloss; YSL Beauté gold gloss finishes and clear glass reflective surfaces: a contrast of pure black and baroque gold. Lighting is critical for mood but also for judging true colours, as if in daylight. The free standing units use indirect lighting to give a sense of the unit floating. Canopy lighting combines spotlights of warm and cold for the different zones within the counter. Pride of place is given to the Cassandra (the name given to the Yves Saint Laurent signature), super-sized and centre of the back wall and neatly in small at the front of the counter, welcoming customers in. Stepping out of the installation, looking in, Ali brings attention to the flooring. David Jones gave approval for black tile features “to make our YSL Beauté statement. The visibility is key. We also have the right neighbours for our brand. Luxury designer brands. On the right we have Dior and on the left we have Giorgio Armani.” Manning the counter, and across all YSL Beauté counters, the Beauty Assistants wear the new uniform – naturally, in black. “Always heels – 3cm heels at least. Skinny jeans. We’re the first brand that allows skinny jeans. True to our motto we are breaking the rules. And on top, the Yves Saint Laurent smoking tuxedo. It looks so hot.”

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Every aspect of the layout and design delivers the ‘wow’ factor while being a delight to work within.

Positioned beneath the video screen and invitingly at hand and eye level is a curated showcase of what’s on offer across all cosmetic categories. Complexion, shadows, mascara and the full range of lips in what’s referred to as a piano bar – like the keys on a piano. It is the shiniest, most intensely coloured treasure trove that tempts you to touch and try the products. Around the corner the piano bar theme plays again. This time with brand priority Rouge Pur Couture lip and nail. “In Australia we range 30 Rouge Pur Couture shades in lip and nail. They’re all displayed here.” Turn around from here and you are faced with another key priority for YSL Beauté. Foundation. The foundation display has the products segmented by franchise ranging from sheer to full coverage. “Fusion Ink is a hero of the franchise as is Le Teint Touch Eclat.” Hero product in the complexion category, Touch Eclat, sits at the front of the foundation array accompanied by its famous tagline: 8 hours of beauty sleep in a click. From here you look to the back of the installation which is quite private. The perfect position for three “beautiful stations to have your make-up done,” reveals Ali. Each has a high make-up chair for the customer. Lit as if in daylight, mirrors flank the wall giving the customer a clear, full reflection of herself. The counter in front of the customer is glass topped and reveals beneath it a selection of the beautifully packaged and presented YSL Beauté products. “The product displays embedded in the counter empower the Beauty Assistant,” says Ali. “The beauty of these elegant displays sets us apart.” Just a little to the right is the socalled Casting Couch which provides the customer and Beauty Advisor with Tess Harley a relaxed environment for an intimate sports the new YSL Beauté consultation. Positioned adjacent uniform to the Le Vestiaire Des Parfums, Yves Saint Laurent’s ultra premium fragrance franchise, exclusive to David Jones Elizabeth Street Store. Materials used products in the skincare prompts here are black leather for the sofa and chair, Ali to reveal a focus in 2016 for grey concrete finish and stainless steel to Yves Saint Laurent: Top Secrets. “We will be talking about the products that express the new, modern and edgy spirit of are used backstage and by models – like the the brand. Facing the make-up stations and secrets of the make-up junkies.” These are consultation area is a gondola end products that have won their cult status by showcasing Limited Editions and/or hero over-delivering with a specific beauty fix. products of the season. Next to this is the L’Oréal Luxe division studies its customers skincare offer. “It exudes desirability,” coos in depth, across the different brands. They Ali. “Just seven doors in Australia carry the clearly know who is shopping what, where, golden range, Or Rouge.” It is formulated when and why. “YSL Beauté is loved by with a pistil of saffron – it is absolutely the Chinese customer for its luxury,” says exquisite says Shoraka. Pointing out cult Ali. “To cater to them we have boxed the

essentials and best sellers and included Mandarin literature and pricing.” These stylish boxes appeal to the Chinese customer’s love of gifting and have been thoughtfully designed to be flatten-able to fit into a suitcase for the international traveller. “These customers also like to be served in their own language so we have face charts in Mandarin and two Mandarinspeaking Beauty Assistants with a third to be recruited. The journey of the counter moves into fragrance with a beautiful display where discovery is encouraged through sampling. On one side of the counter is Black Opium, displayed to highlight key

ingredients. On the other side is the lineup of YSL Beauté’s popular portfolio of fragrances. Beneath this counter there is a clever feature. “For Gift Time, we can showcase the gift by opening up the doors on the lower level of the counter. When Gift is not on we close the doors. This feature also allows us to showcase the latest launch.” “Bring a customer to this counter and she will really fall in love with the dream,” says Ali. ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

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David Jones’ festival of beauty

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David Jones launched its Beauty Tribe On Tour festival of colour and cosmetics at the end of 2015 with a VIP Media and Influencer event at the Elizabeth Street Store. Beauty Tribe On Tour – the three week customer show – was activated in all beauty floors nationwide from mid-November, with special Hotspots in the Bourke Street and Elizabeth Street stores. Driving the festival was the opportunity to celebrate David Jones as the ultimate destination for beauty. Beauty departments came to life with a range of offers exclusive to David Jones customers across multiple counters including instore activations and appearances, specialist consultations, tips and tricks, complimentary products, gifts with purchase and more. Gold partners for the event, Napoleon Perdis, Laura Mercier and Estée Lauder, hosted engaging customer events, taking over Hotspots instore for one week each over the three week campaign. The Beauty Tribe On Tour digital mini magazine launched in line with the festival, featuring exclusive editorial content and top product picks from YouTube vlogger and beauty blogger, Lauren Curtis. Lauren partnered with David Jones to create the magazine, social media content and a video which she shared on her YouTube channel which has over 3.2 million subscribers. Lauren was a guest host at the VIP launch alongside blogger Kate Waterhouse. The multi-channel campaign follows the launch of a series of new initiatives

1: Lauren Curtis – Beauty Vlogger 2: April Rose Pengilly – Actress/Model 3: Aaron Favaloro – Fashion Illustrator and Sophie Kalofonos – David Jones General Manager - Beauty 4: Kate Waterhouse – Blogger ad SMH journalist 5: Chrisanthi Kal – beauticate.com.au and Astrid Taemets – beautyheaven.com.au 6: Shev Kelly – make-up artist and Hellen Tran – Napoleon Perdis 7: Sammy Robinson – Beauty Vlogger and Cartia Mallan – Blogger 8: The Laura Mercier Ambassador and renowned make-up artist Ania Milczarczyk made a guest appearance with demonstrations at the Beauty Tribe On Tour Hot Spot – seen here interacting with customers and the crowd.

from David Jones targeting the millennial customer and reinvigorating the brand’s positioning. It was the first beauty specific campaign in the roll out, following the fashion focussed youth campaign ‘Watch This Space’ which showcased some of Australia’s best, discovered talent across music, art, photography, sport and film. David Jones General Manager Beauty, Sophie Kalofonos commented at the event: “We are thrilled to launch Beauty Tribe On Tour, showcasing the world class offering of beauty brands available at David Jones. Beauty as a category has been performing extremely well for the business, and it is exciting to celebrate that success and execute a campaign that is targeted to the young cosmetics customer. We hope to deliver an

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engaging festival of instore eventing and digital content that will reinforce David Jones as the destination for beauty.”

Bronze Goddess scents The new Bronze Goddess Fragrance Collection is a three-part body collection created to give a lasting, sultry summer impression. Limited Edition Bronze Goddess Eau Fraiche SkinScent is a blend of luxurious and intoxicating ingredients. Reminiscent of a sun-drenched beach, the exotic scent has a creamy heart of golden Amber that emanates pure summer. Categorised as a Radiant Amber scent it exudes smooth sensuality. The creaminess of coconut milk, sandalwood and vanilla unwinds with silky warmth. The exotic combination of vetiver and myrrh deepens the sexiness with its embrace. Velvety smooth amber, with its warm, mysterious scent, glows at the heart. Juicy mandarin, Sicilian bergamot and lemon blend with pulpy orange. In the drydown an intoxicating blend of milky flowers adds to the creaminess of the amber signature. Tiare flower and exotic jasmine blend with the tenderness of magnolia petals for an indulgent floral effect. Orange flower buds add a glimpse of sunny floralcy, while fresh lavender adds a breath of softness - 100ml, RRP $100.00. Limited Edition Bronze Goddess Shimmer Body Oil is enriched with emollient oils. This shimmering golden pearl body oil helps condition, revitalise and provide skin with a protective and nourishing barrier. Silky and lightweight, the body oil glides easily onto skin, caressing and scenting it with the Bronze Goddess fragrance - 50ml, RRP $65.00. Limited Edition Bronze Goddess Whipped Body Crème is a luxurious cream that helps soften, revitalise, smooth and replenish skin’s moisture. The formula contains a blend of natural oils: olive fruit, grape seed, rice bran and apricot kernel, which help to soften and nourish dry skin while infusing it with the sultry Bronze Goddess fragrance - 200ml, RRP $70.00. Available at Estée Lauder counters nationwide beginning 13th March.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

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Italian chic for Armani counter

Giorgio Armani’s new counter at David Jones Elizabeth Street, Sydney portrays the brand codes of true Italian chic. The Giorgio Armani counter is described by the brand as being a new expression of a remarkable retail identity. It is in this environment - an in-store ‘home’ that is profoundly inspired by fashion and the brand’s intrinsic values - Armani displays its collections of fragrances, skincare products and make-up and for the first time the very exclusive fragrance range Armani/Privé. From fixtures to furniture, lacquered glass, veneered wood, black chrome, precious textiles, surfaces covered with gold leaf and an audacious arrangement of retail spaces this is a resolutely new esthetical expression of the brand’s values and codes. Pure and rigorous in its organisation, yet carrying all the Italian Chic when it comes to materials. The products are displayed like precious jewels, nevertheless in reach and inviting to be discovered by the curious client. Luxurious and accessible. Inviting, not intimidating. Giorgio Armani’s new retail space shall be a place of serenity, created to translate the unique service experiences through

various zones of discovery, consultation and skincare or facial services in private 4. cabins. Special attention has rightly been paid to the Armani/Privé experience. Rare fragrances captured under glass bells are ready to be discovered with the assistance of a specially trained Beauty Advisor who can, if the client wishes this, proceed with a private session of sampling and appreciation of the fragrances, their notes and the stories behind them. Armani describes this offer to the customer as “very thorough guidance through the individual story of the chosen fragrance”. At the flash-make-up tables or on specially developed workstations, the Armani Face Designers are ready to provide any desired assistance and service through the discovery of Giorgio Armani’s make-up collections created by Linda Cantello, international make-up artist of the brand.

Australia welcomes Helmut Lang The cult fragrance collection by internationally renowned fashion house Helmut Lang has arrived in Australia, exclusively through luxury niche distributer agence de parfum.

1: Sophie Kalofonos General Manager, Beauty at David Jones with Tony Khajenouri – GM Giorgio Armani/Designer Brands 2: Elle’s Janna O’Toole and Amanda Spackman 3: Remy Rippon – Vogue with Sara McLean – Elle 4: Grant Power – Giorgio Armani with Rebecca Fawcett – media personality 5: Giorgio Armani’s Maurice Barr, Catherine Stinziani, Grant Power, Jana Unal and Angela Heng

This new retail identity is adapted to various types of spaces: from stand-alone stores, across corners and islands in department stores, to wall units in specialty stores and perfumeries. The selective fragrance line Armani/ Privé with its own distinctly Italian chic codes can either be integrated into these spaces, but the preferred option where space is available is to operate in separate spaces where a more revered atmosphere can be created to offer a more intimate service and an even more thorough consultation to customers.

Lang fragrances are known for their particular feel and characteristic trademarks; true classics of timeless sophistication that endure far beyond season and trend. Each is housed in an archetypal minimalist thick-cut glass bottle. Available at Libertine Parfumerie, Harrolds Department Stores as well as through other boutiques and niche perfumeries in Australia and New Zealand. Eau de Parfum opens with a powdery soft ripple of lavender and lily. Ephemeral top notes give way to the real soul of this scent as musk appears on a creamy base of vanilla and sandalwood accented with a whisper of cedar and patchouli. The way the scent settles into the skin creates an understated moodiness and sexiness without overpowering the body. RRP100ml, $279.00. Eau de Cologne opens with the energy and buzz of aldehydes and orange tree wood, but the soft grooming tones of lavender and rosemary, combined with a punch of rose as a clever, modern riff on a classic barbershop fragrance. The opening soon subsides and the heart appears; musky with deep caramel sweetness. The skin smells worn-in, suggestive of a delicious intimacy. RRP 100ml, $279.00. Cuiron is classic and fresh, reflecting a calm, cool and collected confidence with a hint of the unexpected and a bold strength of minimalist elegance at its heart; a sensual, leathery and woody scent for both men and women. RRP 100ml, $249.00.

The release comes after the international re-release of the original and iconic scents in late 2014, with each scent remaining true to its original formulation, both in spirit and ingredients. Winning admiration by scent aficionados, Helmut Lang’s classic trio of Eau de Parfum, Eau de Cologne and Cuiron launched in 2000 and 2002. A story of connection, longing, intimacy and memory, Helmut

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

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1000 Hour signs Tegan Martin as Brand Ambassador 1000 Hour, the iconic brand behind some of the most sought after, innovative and trending beauty products has signed its first brand ambassador, Tegan Martin, a former Miss Universe. With her new role at 1000 Hour, Tegan comments: “As a previous hair and makeup artist myself, I know the importance of good quality products. 1000 Hour has loads of beauty tools that I love and use on a daily basis. As a model I’m constantly on shoots so it’s important to ensure I have the right products in my make-up kit at all times. It’s only fitting that as a passionate beauty lover and model who uses these products regularly, I align with such an easy-to-use and fun beauty brand.” Chemcorp International, the distributor of 1000 Hour, has had a close relationship with Tegan over the past few years and is excited to have Tegan on board. Director of Chemcorp International, John Fisher says: “Tegan accurately represents the age group and beauty market that Chemcorp is moving further towards. It makes perfect sense that we align with such a passionate beauty lover such as Tegan.” The iconic 1000 Hour brand has been in the beauty business for over 20 years and is well known for its high quality and value products by make-up artists and beauty lovers alike. 1000 Hour presents 16 product collections ranging from the ever popular Eyelash and Eyebrow Dye Kits to false lashes, hair colour mascaras, 3D nail wraps and utensils for at-home beauty routines. The brand name was based on the fact that the results of many of the products in the range, lasted up to six weeks or ‘1000 hours’. The range is available from Priceline, Woolworths, Price Attack, Hairhouse Warehouse and pharmacies nationally.

Esprit invited Beauty Advisors to ask Tegan’s advice on answering their most-asked customer questions. April Morris and Emma Bennion – Priceline, Wonthaggi, VIC Q: I want to tint my eyebrows at home 22

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

but how do I know the right dye for me? The best advice I’ve ever been given is to work with your natural hair colour, because it will always look more natural against your skin, and then build the depth of the colour depending on the look you like. If you want to really enhance your brows and make them pop, you can leave the colour on for a little longer. If you prefer a more subtle look, or are blonde like me, leave the colour on for a little less time than recommended. I use the 1000 Hour Dark Brown Eyelash & Brow Dye Kit but leave it on for about three minutes as opposed to the six minutes suggested. If it’s your first time tinting, err on the side of subtle and then add from there. If it’s not quite enough you can always add a little extra. And, if you have gone a bit darker than you would normally, don’t panic as it will fade a little…not to mention that bold brows are definitely ‘the look’. Q: How do I know what false eyelash style suits my eye shape? I love lashes. They are such a great way to make eyes bigger and brighter. I’m really lucky because I have naturally almond shaped eyes, and can wear most styles of lashes. I appreciate this isn’t the case for everyone though when it comes to the quick strip lash. Large, round eyes look amazing with a lash which really features on the outer edge, creating a beautiful upward sweep. Narrow (Asian) or smaller eye shapes are generally better suited to a more natural, light lash. A heavy strip lash can weigh the eye down and have the effect of almost closing the eye. There is one go-to for everyone though – individual lashes. They might take a little more application time but they come in short, medium or long to create everything from a natural day look, to a glamorous evening look. You can add as few or as many as you want, to create the look that works for you.

Q: How do you fill in your brows but keep them looking natural? I apply my brow tint with the mascara wand included in the 1000 Hour Dye Kit. It can be gently applied this way which keeps brows looking natural and is how I would prefer to have them on a day-to-day basis. But if I want a little extra oomph for night when I’m likely to be wearing heavier makeup, I touch them up with a lashing of 1000 Hour Hair Colour Mascara. I don’t need it for the traditional in-between hair salon visit touch-ups, but discovered it works wonders as a quick and easy brow mascara too!

Georgina Romero – Malouf Pharmacies Merthyr, New Farm, QLD

Q: I’ve never done eyelash or brow dying before. How do I mix the cream and liquid? Is there a mixing cup? It’s so easy you’ll wonder why you waited so long! When you open your Kit you’ll find a small white mixing tray, mixing tools, tint and liquid. Also have some paper towels, cotton balls and Vaseline handy too. Squeeze a small amount of the tint into the mixing tray, add 10 drop of liquid and mix together well. Apply a little Vaseline above and below the lashes. Using either the stick or the mascara wand (I prefer this) apply tint gently to brows and then lashes. Wait for around six minutes (a little more or less depending on how deep you want your brow colour) and 10 minutes (lashes). Wipe off the excess tint with a damp cotton ball. That’s it. Done! Q: Are these kits as effective as having my beautician do it for me? Absolutely! I still go to my beautician to shape my brows because it’s just one of those things that requires a professional touch (and I don’t trust myself with wax and tweezers) but the tint part is something I can just do so easily at home. Find out more about 1000 Hour at www.1000hour.com.au Continued opposite >

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Abby Holloway Terry White Chemist, The Myer Centre, Brisbane, QLD Abby shares her expertise selling the 1000 Hours False Eyelashes and Brow Dye Kit to customers. Here’s what she advises customers on a couple of common questions.

Q: How do I apply false lashes? This is a tricky task in itself as you apply the first lash well, then the second one just doesn’t seem to go on the same as the first… leaving you incredibly frustrated and with one perfect lash. I always advise three simple steps when applying lashes. 1. Always apply after make-up is done. Trim the lashes as needed to fit your eye. They need to fit comfortably like a good pair of shoes. Always trim them from the inside corner. 2. Apply glue with a cotton tip to the false lashes, wait for 30 seconds before applying to the eye so the glue becomes sticky. Apply as close to your natural lash line as possible. Using a magnifying mirror helps. 3. Tweezers are the best way to apply the lashes. Secure both ends of the lashes first then the rest will naturally fall into place.

Q: Do I tint my eyebrows or leave them at their natural colour? YES!! Always tint them. Eyebrows help shape the face and tinting them can brighten the face giving a youthful look. I always advise to choose a colour that is slightly lighter than your hair colour (either your natural colour or a dyed hair colour). Try to keep away from black as it can make your skin tone look lighter and pale. It also tends to make you look angry. Keep black for your eyelashes.

Rimmel London lippie – The Only 1 Rimmel’s new all-in-one lippie, The Only 1, provides all-day comfort, moisture and long-lasting wear. Rimmel hails The Only 1 as the first lipstick of its kind. A multi-tasker, it excels in all the critical lippie attributes. There are intense, high-impact shades. An ultra-comfortable, weightless feel with lips bathed in moisture. And it’s long wearing. It is described as having an innovative hybrid formula that marries the best of moisturising and long-lasting lipsticks. In colour benefits, the re-coated pigments allow for full coverage in one easy swipe. The true-to-the-bullet colours are vibrant and luminous on application… and hours later. In comfort terms, the formula contains a blend of lightweight oils providing great glide and a feather-light feel with a cushioning sensation. For a moisture guarantee throughout wear, the formula includes rosa fruit oil which leaves lips feeling moisturised. For extra TLC, the formula contains Vitamin E. Longwear is provided through a fine blend of advanced polymers which set the formula and enhance skin-adhesion for outstanding staying power. Lips feel hugged by colour and moisture for hours. The 12 lippies range through shades of pink, mauve, red, coral, nude and plum. To signal the breakthrough formula, The Only 1 packaging has a twisted design that looks ultra-contemporary and high-end. The glossy black pack is ringed with a colour band that’s matched to each lipstick shade. The spirited TV and print advertising campaign sees Georgia May Jagger starting a revolution with her lips. Dressed in military uniform and wearing shade Best of the Best #510, she rallies her beautiful army as they take to the streets of London to spread lip propaganda. News of The Only 1’s ground-breaking, no compromise formula hits the headlines and Georgia invites the nation to ‘Get the London look’. In honour of The Only 1, Rimmel introduces three new shades into its Exaggerate Full Colour Lip Liner range, each chosen to complement the new lipstick. These new hues join the existing line-up of colours and are matched to the The Only 1 palette. With its fine, slanted tip, this retractable lip pencil makes it easy to outline and perfect the contours of the lips. It is formulated to deliver long-lasting, full-volume colour. Rimmel London The Only 1 RRP $15.95 and Rimmel Exaggerate Full Colour Lip Liner RRP$12.95 are available from February at Priceline, Priceline Pharmacy, Chemist Warehouse, Target, Kmart, BIG W, selected pharmacies and selected Coles and Woolworths.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

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Benefit POREfessional additional Benefit’s POREfessional is the line that focuses on creating the smoothest complexion with instant-fixes. Now there are two additions to the range. Benefit POREfessional original formula is a creamy-style balm that works to smooth over pores and give what is now known as a blurred effect. To support the ‘air-brushed’ soft focus effect, POREfessional now adds Instant Wipeout Mask and Matte Rescue. POREfessional Instant Wipeout Mask is a dual-sided pore clarifying mask. It works to clean out and smooth the look of pores around the nose, forehead and chin. It contains mushroom extract to clarify pores. RRP $53.00. POREfessional Matte Rescue is an invisible-finish Mattifying Gel. This lightweight, waterbased gel overpowers shine and absorbs excess surface oil, leaving a natural matte finish. Blended with diamond powder known for its soft-focus blurring effects, it instantly minimises the look of pores. RRP $55.00. Both are available in March 2016 exclusively at Myer.

Inika debuts on skincare

Zac Posen for M∙A∙C Zac Posen has a reputation in women’s fashion for draping the female figure with elegant, modern and glamorous designs. After his timeless collections have appeared on the runway and red carpet for 13 years, the New York designer now presents his debut colour collection for M∙A∙C. From the iconic packaging to the square-handled contour and buffer brushes Zac Posen’s mark shows in every loving detail across the collection; a mix of eye, lip, cheek and brushes. Commenting on the collaboration Zac Posen says: “Over the past 15 years I have learned a great deal from M∙A∙C about beauty. Fashion and beauty go hand-in-hand and I have always wanted to create a make-up collection to complement my designs and brand. It was only natural to work with M∙A∙C to create my first ever signature collection. I wanted to keep it luxurious, a little mysterious and clean with a large dose of star wattage.” M∙A∙C Senior Vice President/ Group Creative Director James Gager has this to say: “Zac Posen has been a part of the M·A·C family for over 15 years, as we’ve been supporters from his first collection in 2001. Zac’s classic designs and deft hand in draping, textures and overall femininity evoke a kind of throwback glamour that still feels modern. This collection is the perfect encapsulation of both of our worlds, with something sophisticated and sexy for every woman out there.” Available from the 25th of February 2016 at M·A·C locations.

Certified organic and natural cosmetics pioneer, Inika launches its first skincare products: Enriched Rosehip Oil with anti-ageing properties and a 100% Pure Rosehip Oil. Inika’s certified organic Enriched Rosehip Oil is formulated with a revolutionary botanical infusion of native Australian extracts, creating an oil with anti-ageing powers. The hero ingredient, Kakadu Plum, is the world’s richest source of Vitamin C, known for centuries for its anti-ageing and healing properties. Complemented by Quandong, Lillipilli and Crown of Gold, this powerful oil is the first of its kind, revitalising the skin, reducing wrinkles and increasing cell regeneration for a glowing complexion. RRP $39.99, 15ml. The multi-repairing Pure Rosehip Oil offers 100% rosehip oil in its purest form. The oil is high in essential fatty acids, vitamin A, anti-oxidants and beta-carotene to keep all skin types hydrated and nourished all year round. Rosehip Oil helps to even skin tone, fade stretch marks and restore flaking skin. It can prevent and control acne, even hyperpigmentation or be used as a primer or cuticle treatment. RRP $35.00, 15ml. Both are made in Australia using a cold-pressed chemical free extraction method to maintain nutrients in their purest form.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

Charlotte Olympia – inspires M∙A∙C’s glamour collection Inspired by pin-ups, silver screen sirens and the bygone era of old Hollywood glamour, Charlotte Olympia, the British luxury shoe and accessory designer, is known for a vintage aesthetic that embodies elegance and femininity with a hefty dollop of charm. M∙A∙C is channelling what they call “the unapologetically nostalgic allure of Charlotte Olympia” in a M∙A∙C make-up collection of retro-glam colour. Price range is around the $20.00 - $53.00 mark. Available from 7th March 2016 at M∙A∙C locations.

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Ainslie Walker

talks niche fragrance news Ainslie is a Jasmine Award winner for her fragrance blog writing. She has a nose for news in the niche arena. In her regular Esprit Magazine column she will share the highlights with our valued readers. The last quarter of 2015 was jam-packed with niche fragrance events, international visits and new product launches. Likely reasons for this being the sharp rise in popularity of independent niche branded products in Australia, the interest in ‘behind the scenes’ by consumers and of course Christmas approaching.

Santa Maria Novella Visit A memorable visit to Australia, both Melbourne and Sydney, was from Santa Maria Novella’s Director, Eugenio Alphandery and Chief Commercial Officer, Gianluca Foà. The duo were here largely to meet with their agents, Franque and their newest stockist in Australia, Peony Haute Parfumerie, Melbourne. An additional reason for the visit was to launch the new fragrance, Cinquanta which celebrates a 50 year ‘sister city’ relationship between Florence and Kyoto. The fragrance features floral woody and musk notes linked to both cities and presented in the “westernised style of perfumery preferred in Japan,” says Gianluca. Santa Maria Novella is one of the world’s oldest pharmacies, founded in Florence in 1221 by Dominican friars who prepared herbal remedies for the monastery. Word spread about the quality and effectiveness of the products and to this day continues to spread without advertising or self-promotion. The company prefers to spend profits in areas of art, culture and charity. Eugenio first ‘took over the reins’ at Santa Maria Novella 26 years ago back when there was just one store and five employees, his unexpected background was that of a mechanical engineer. Since then the company has expanded to 70 freestanding stores internationally, including America, Asia, Russia and Italy. Carefully selected stockists worldwide include fashionable Net-A-Porter and sequentially, Franque and Peony in Australia. Strong traditions and original formulae of the brand remain strong while tasteful contemporary additions have been implemented. Santa Maria Novella arguably conceived the first ‘eau de cologne’ in the 1500s named Water of the Queen. The historic brand currently consists of more than 650 products, which include 47 fragrances, skincare, spa products and treatments, men’s grooming and pet grooming products. The brand now has a cult status with devout followers worldwide. (photo by Adam Leddin)

Snippets

These were sprayed onto perfume test strips and passed around the circle. Some buying, selling and swapping also occurred. Dedicated fragrance fanatics flew in from as far as Melbourne for the event.

Carlos Huber visit Carlos Huber of niche fragrance house, Arquiste graced Sydney, Brisbane, Perth and Melbourne to launch his newest fragrance Nanban, along with a trio of candles and his celebrated candle collaboration with St Regis Hotels. The Sydney launch was held in Becker Minty, Potts Point with guest speaker Michael Edwards, who gave a moving and positive glimpse into the brand. Key guests included Margaret Khoury of Fragrances of the World, Clayton Ilolahia of What Men Should Smell Like blog and Catherine Vallance from Sydney Perfume Lovers’ MeetUp Group. Melbourne’s glamorous launch was held in Peony Haute Parfumerie which, along with Becker Minty, stocks the entire Arquiste collection. Carlos made time for an evening Sydney Perfume Lovers MeetUp at M Contemporary Gallery in Woollahra where he discussed the historic tales of the spice trade inspiration story behind spicey oriental, Nanban, presenting also a snapshot into ‘behind the scenes’ of producing both fragrances and candles. Most fascinating! (Above: Carlos with Ainslie by Adam Leddin at the new Palisade Hotel Bar)

Grandiflora launch Australia’s own Grandiflora founder, Saskia Havekes released a third fragrance, Madagascan Jasmine in Paddington, Sydney at designer Lee Mathew’s boutique. Guests included Michael Edwards and Margaret Khoury of Fragrances of the World and Gary Saunders from PR company, Tomorrowland Group. The launch followed on from a successful (and huge) initial international launch in London, at department store, Fenwick’s weeks before. An Australian brand that can be admired for thinking big. (Photo courtesy of Ainslie Walker and Margaret Khoury)

Naomi Goodsir launch In another Australian story, Peony Melbourne exclusively launched Australian designer and creator, Naomi Goodsir’s newest fragrance, Iris Cendré. The fragrance is the fourth Australian niche fragrance release by the designer whose brand encompasses atypical Couture millinery headpieces, handbags and of course unique perfumes.

Aussie Fragrance Network Aussie Fragrance Network met for a perfume picnic in Sydney’s Botanic Gardens sharing food and fragrances alike. Picnic rugs were spread and in the middle a huge banquet of foods laid out. Each attendee brought with them a selection of fragrances to ‘sniff and share’ including new releases, niche offerings and vintage classics.

Contact Ainslie at: Web/blog: www.ainsliewalker.com Email: ainslie@ainsliewalker.com Instagram: Ainslie_Walker Phone: 0405819506

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La Roche-Posay eyes opportunities to boost sales La Roche-Posay is not only on the cutting edge of technology, the L’Oréal-owned brand is reinventing the skincare shopping experience. by Elisabeth King Australians are seeking out more advanced skincare products says Jörn Zempel, Divisional General Manager ANZ, Active Cosmetics Division at L’Oréal. “Our products are backed by research and are clinically proven to work. We have an ethical heritage which dovetails with the pharmacy setting and one of our prime objectives is to improve the level of results and satisfaction by helping customers make the right choice”. La Roche-Posay has a celebrity fan base that reads like a Hollywood Who’s Who, boasting passionate devotees such as Diane Kruger, Anne Hathaway and Gossip Girl’s Leighton Meester. But the seal of approval that matters most is the fact that the brand is recommended by more than 25,000 dermatologists worldwide. “Since La Roche-Posay debuted in Australia in 2012, we have achieved triple digit sell-out growth year on year,” says Zempel. “Our immediate goal is to become the category leader in dermo-cosmetic skincare and we have secured strong backing from local dermatologists, GPs and health professionals. The impact of wordof-mouth has been huge and our vision is to become the number one skincare brand overall”.

Global Category Leader

Health and wellness is one of the four key trends that will dominate the global skincare and beauty market over the next decade predicts leading analyst Mintel. The fast-growing dermo-cosmetic category blends dermatology and beauty and is currently worth US$16 billion a year. “La Roche-Posay is an acknowledged leader in the global market because the future of beauty is focused on helping consumers get, stay and live well,” says Zempel. “For the long term health of the skin, consumers must take a 360-degree approach. We offer solutions for major skin concerns from sensitivity through to pigmentation, acne and problem skin because La Roche-Posay pushes the limits of innovation to develop products that are not only efficacious but also have elegant textures to boost compliance and enjoyment during application”. Skin sensitivity is a global reality for all age

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

groups, with 60 per cent of Australian women experiencing sensitive skin. “Those with sensitive skin often have to choose between products that work and products that are simply suitable for sensitive skin, sacrificing effective treatment in favour of skincare that won’t cause a reaction. With La Roche-Posay, consumers do not have to make a choice. Because of our rigorous clinical testing and research, La Roche-Posay products are not only suitable for sensitive skin, they deliver truly beneficial results”.

Bestselling Hero Products

A claim backed by the huge success of the Lipikar range. “Australian dermatologists love it and the new formulation AP+ catapulted it into becoming one of the top selling treatment ranges for eczema in Priceline says Zempel. “Soothing and calming, regular use helps to lengthen the periods between flare-ups for sufferers, improving their quality of life”. La Roche-Posay Effaclar Duo Acne Treatment won the Big Breakthrough Award in the 2011 Allure Best of Beauty Awards, the so-called Oscars of beauty. Traditional acne fighting ingredients can be harsh, and studies have shown that irritating skin can worsen acne break-outs. La Roche-Posay scientists solved the problem by creating a highly effective yet extremely gentle new generation exfoliating agent – lipo-hydroxy acid, requiring a minimal concentration but with 6 times the potency in unblocking pores as salicylic acid. In combination with a natural anti-inflammatory niacinamide (Vit B3) to calm inflammatory component of acne. A “match made in heaven” according to Allure. “It certainly is,” says Zempel. “Effaclar Duo Plus is the number one anti-acne cream in Priceline because it contains the right amount of ingredients in the optimal concentration to restore the healthy appearance of the skin. The patented active, Procerad, works to rebuild the skin’s surface correcting blemishes and helping to prevent the marks they leave behind”. La Roche-Posay’s Anthelios range of sun protection product have become a cult favourite. The Anthelios XL SPF50+ Ultra-Light is a

bestseller in Priceline and Anthelios XL SPF50 Nutritive Oil has taken the Australian market by storm. A surprising 80 per cent of sun damage comes from everyday exposure says Zempel. “Consequently, there is still a great amount of education needed regarding the importance of proper daily protection. We have been advocating the sun safe message at La Roche-Posay for years through our global Skin Checker program. Locally, we are aiming to reach more than 5 million Australians with our Skin Checker campaign this season, aiming to educate the public on the dangers of UV exposure and motivate to regularly self-check their skin. To find out more about the programme, simply go to www.laroche-posay.com.au/skinchecker. An important message being conveyed for everyone to understand is that UVA rays penetrate deeper than UVB rays and can result in significant skin damage from premature ageing to skin cancer. It’s essential for consumers to protect themselves against both types of harmful rays, especially if they are susceptible to photosensitivity because of the prescription drugs, skin type and auto immune problems.

Education and selection increase path to purchase

La Roche-Posay sees its continuous expansion in retail as a loop encompassing dermatologists and physicians, trained pharmacy consultants and the consumer. La Roche-Posay products are supported by integrity says Zempel. “We create loyalty and work with retailers to educate staff at point-of sale. To help navigate what can be a bewildering line of technical products, we advise consultants and pharmacists to offer what amounts to a prescription for better skincare.” Zempel believes that an increasing number of consumers - men and women - have become more committed to a vision of skin health as the foundation for maintaining good skin longer. “Skincare sales in pharmacy are growing in double digits. Consumers are coming to major pharmacy chains asking for La Roche-Posay by name because their friends and family have recommended the brand because it works - whether they are addressing a particular problem or for daily use. We do everything we can to assist our retailers from merchandising through in-depth knowledge and terms to reflect this strong and growing shift. According to international studies, one out of two women are using the wrong skincare product for their skin’s needs. At La RochePosay, we make selection and knowledge the key path to purchase and repeat sales”.

Esprit Magazine promotion

The Power of Pharmacy Service Rachel McAdam La Roche-Posay Skin Specialist A practicing pharmacist for nearly a decade, Rachel specialises in the field of dermatology and skincare formulations. Rachel currently holds the position of Scientific and Education Manager for the Active Skincare Division at L’Oréal. Rachel still practices as a community pharmacist on weekends. Areas of interest include acne, dermatitis and cosmetic dermatology.

•O cclusives: these help form a barrier over the skin. Look out for ingredients such as paraffin and dimethicone.

Pharmacy is often the first stop for people needing skin related advice. This means pharmacy staff and beauty advisors have a powerful role in providing expertise and accurate advice to drastically improve their customers’ skin’s health. This creates real consumer satisfaction, loyalty, referrals or ‘word-of-mouth’ and ultimately higher and more profitable sales for the pharmacy. When offering skincare solutions that work, you develop a category. La Roche-Posay has over 40 years of heritage creating highly effective products with excellent skin tolerance to care for skin with acne, eczema, rosacea and UV exposure as well as effective anti-ageing formulas. But it’s not just about the products, the training and education on offer is intensive and aims to equip all pharmacy staff, including pharmacists, with information and updates in dermatology and formulations. In 2016 we plan to roll out a hierarchy of trainings, from basic introductory trainings for those that are new to the brand, to complex clinical pharmacist trainings where we bring in dermatologist speakers.

are scientifically known to provide benefits. To list a few: • Niacinamide (vit B3): this super ingredient improves both health and beauty of the skin, especially 2% or more • Ascorbic Acid (vit C): this has been shown to improve skin’s youthfulness and acts as an anti-oxidant • Retinol (vit A derivatives: in the right concentration (≥0.1%), retinol is a great anti-aging molecule • Hydroxy acids: these exfoliating ingredients help improve acne, pigmentation and general skin texture

Rachel McAdam talks directly to the Beauty Advisors in pharmacy and Priceline with commonly asked Q&A There is no doubt skin care formulations and labelling can be confusing, especially when trying to understand the ingredient lists. Here Rachel shares some frequently asked questions to offer tips and guidance to help you make more informed decisions for your customer and for yourselves!

Q: ARE MORE INGREDIENTS BETTER THAN LESS? A: As a general rule, no. The skin is a living organ and needs to deal with every ingredient in some way. It is best to keep the ingredient list as minimal as possible so that every ingredient in the formula fulfils an important function. Rather than unnecessary ingredients such as fillers or enhancers. Also, the ingredients are always listed from highest to lowest in terms of concentration.

Q: HOW DO I CHOOSE A MOISTURISER? A: The skin doesn’t need many moisturising ingredients in one formula. As long as it contains two or three that serve to hydrate from different angles you will achieve the best outcome (especially for sensitive skin which may react to a big list of ingredients). • Humectants: these retain water in the skin. Examples include glycerin, hyaluronic acid, hexylene glycol. This gives the skin it’s 1st step of hydration •E mollient lipids: these are fatty ingredients (fats and oils) and they have a very important role in replenishing the ‘cement’ between the top layer of skin cells. This cement forms the essential barrier between the outside world and the body, blocking the entry of irritants. Look out for ingredients such as shea butter, squalene and almond oil.

Q: WHICH ACTIVE INGREDIENTS WILL BENEFIT THE SKIN? A: My favourite active ingredients are those that

Q: DE-MYSTIFYING SUNSCREENS – HELP! A: Up to 90% of skin ageing is caused by the sun. The best anti-ageing formula available is a very good sunscreen. • Sunscreens that are sold in Australia are regulated. A sunscreen with an AUST L number on the pack has been tested to the standards set out by the Therapeutic Goods Administration (TGA). This ensures the formula does what it claims on the label! • The term SPF represents the ‘Sun Protection Factor’. It’s a measurement of the time it takes for sunscreen protected skin to burn (from UVB) compared to skin with no protection. For example, skin protected with an SPF 50 sunscreen may take 50 times longer to burn compared to skin with no sunscreen. This does not mean it is safe to stay out in the sun for 50 times longer than you normally would! Every additional second of strong UV radiation can causes damage to the skin. • Both UVA and UVB from the sun cause damage to the skin, including skin cancer. SPF measures UVB. The word ‘broad-spectrum’ implies it meets the UVA requirement too. Generally we do not apply a sufficient amount of sunscreen. As a general rule, an adult should be applying around 2.5 ml (half a teaspoon to the face) to the face, 5 ml for each arm and 10 ml to each leg. All sunscreens should be reapplied every two hours, even water resistant formulas, this is because the sunscreen on the skin may be ‘diluted’ due to factors such as the skin’s natural processes of sweating and skin cell renewal, as well as accidental removal through wiping or washing.

BECOME A SKIN CHECKER If you care for somebody, have a look at their beauty spots.

laroche-posay.com/skinchecker

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

hot off the press

Smokey eye

made simple

Mission Possible - the beloved smokey eye becomes that little bit easier to create using tools designed especially for it: Max Factor Velvet Volume False Lash Effect Mascara, Smokey Eye Drama Kits and Masterpiece High Precision Eyeliner – available February. Max Factor introduces its ultimate mascara innovation for full, voluptuous lashes that don’t have that overdone look. The latest addition to its best-selling False Lash Effect boutique, Velvet Volume False Lash Effect Mascara wraps lashes in soft, velvety volume. Candice Swanepoel is the face for this launch – pictured here. Understanding that women want true lash volume, but don’t like the stiff-looking effect that can result, the brand has researched and developed an expert combination: new Lavish Volume wand and anti-brittle mousse formula with natural beeswax. The result is lashes looking velvety, dark and more volumised after only one application. The Lavish Volume Brush has been expertly designed to provide super smooth application, while perfectly spaced long and short bristles capture and detangle lashes as it combs through to effectively deliver impactful volume at the roots. This clever wand works in tandem with a new advanced anti-brittle mousse formula featuring natural beeswax to give a touchably softer lash feel while volume builds easily on lashes, respecting their natural shape. Wearing False Lash Effect Velvet Volume

Mascara, supermodel, Candice Swanepoel, models the season’s alluring eye look – a glamorous transformation created by Max Factor Global Creative Design Director, Pat McGrath, demonstrating why lashes are our most captivating feature. Max Factor Smokey Eye Drama Kits For an amplified smokey eye, Max Factor introduces Smokey Eye Drama Kits in six striking colour combinations. With vibrant, high-pigment shades, the 2-in-1 eye shadow and brow powder kits transform, in four easy steps, a smouldering eye look and beautifully framed and defined brows. From earthy-tones, such as browns, taupes and slate coloured greys to suit blue eyes, to neutral tones with gold shimmers to complement deeper skin tones – each palette is creatively compiled to deliver a variety of looks that enhance different skin tones and colouring. The buildable, rich pigments blend together easily; with three eyeshadow shades for the lid and crease of the eye, and an expert brow powder - a gorgeous matte shade with an intense colour payoff. Max Factor Masterpiece High Precision

Eyeliner has the intensity of liquid eyeliner and the precision of a pencil. The paddle-shaped tip gives the versatility of two glamorous looks in one: thick and dramatic or fine and elegant. The intense black, velvet formula glides on smoothly and dries quickly. The flow through formula ensures the intense black, smudge resistant formula reaches the tip time after time, allowing it to glide on smoothly with no mess. Make-up Artist’s Tip Max Factor Australia Make-up Artist, Liz Kelsh, shares her make-up artistry tips to creating this seductive look: “The secret to allure is quiet confidence, and the ultimate smokey eye with velvety, dark, volumised lashes will deliver that. The make-up artist’s technique is all about contrasts – a sparkling white eye stands out against voluptuous lashes and dark lids. Bring out the shape of the eye with a translucent wash of colour across the lids and finish with one coat of Velvet Volume Mascara for voluptuous, feminine lashes that are volumised and feathery to touch. This opens up the eyes and transforms them immediately.”

Lauder’s Pure Color Envy lippies Shape, sculpt, magnify…Estée Lauder Pure Color Envy Sculpting Gloss and Lacquer is a lip collection of high-performing formulas. It provides comfort, lasting moisture and multidimensional lip glazing shine for a look of magnified volume without stickiness. A wardrobe of glowing possibilities designed to be worn alone or over lipstick, Pure Color Envy Sculpting Gloss and Lacquer is a full spectrum lip collection. From subtle to bold, crème to shimmer, gloss to lacquer there is a finish and shade for a wide range of skin tones, occasions and fancies. Pure Color Envy Sculpting Gloss has a fluid lip balm texture in a range of glazing finishes. There are 20 shades in a shimmer or crème finish. Each glistening shade works with the lips’ natural silhouette to optically sculpt and magnify their shape and curve for smooth, multidimensional colour and shine. Advanced True Vision Technology provides a moisturising shine with true colour to accentuate and contour the look of lips. The comfortable balm texture provides a precise, even application of sheer buildable colour, shine and dimension to lips. Pure Color Envy Sculpting Lacquer comes in eight rich lacquered hues. Combining the creamy coverage of a lipstick and the high-shine of a gloss these opulently pigmented lacquers create a brilliant and glass-like glazing finish. Estée Lauder’s True Vision™ Technology provides the ultimate colour payoff, while multi-functional polymers seal in moisture Pure Color Envy and form a colour-stay barrier to the just-applied brilliance. They are designed to be worn alone or over lipstick, and satu- Gloss in Tempting Melon rate lips with hydration for immediate and long term moisturising benefits. Both are presented in a clear, square silhouetted vial with a midnight blue cap in line with the ‘iconic’ Pure Color Envy family. The new paddle applicator provides versatility across all three distinct finishes and is designed to work with curves of lips for precise application. The paddle features a centre reservoir to release the perfect dose of product onto lips for buildable, full colour and shine coverage, as desired. Both Gloss and Lacquer are RRP $45.00 each. Available at Estée Lauder counters nationwide 24th January.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

FAY ’ S H A N DS J U R L I Q U E FA R M A S S I S TA N T

——

“We nurture our soil so our products can nurture your skin.”

jurlique.com.au

hot off the press

M∙A∙C’s summer collections

M∙A∙C takes inspiration for this season’s collections from such diverse places as the wondrous world of fairies to the new Chinese Year of the Monkey. Here’s how…

Fairie Whispers – on counter January 2016 – is naturally a very pretty collection of charmed hues inspired by the secret, wondrous world of these ephemeral beauties. Eyes flutter in new Foiled Shadows, in luminous wet or dry shades that are said to “flicker like morning mist”. Feathery pinks for cheeks imbue a spritely glow. Rosy metallic for nails and pearl-lit nudes for lips, spin glamour ‘til the moon turns to sun, says M∙A∙C. Available from the 18th of January 2016 at select M∙A∙C locations Retro Matte Liquid Lip is for those who prefer timeless glamour to all-out flash where matte reigns supreme. M∙A∙C has created an innovation on this classic texture with 15 pigment-strong shades of lipcolour. Colours range from the intense fire truck red of Fashion Legacy, the vivid fuchsia of Tailored to Tease to the tantalising nude of Lady-Be-

Good, all promising one thing: a big splash of colour in a liquid-suede finish that transforms lips instantly and lasts. RRP $46.00. Available from 4th January 2016 at M∙A∙C locations. New Velvetease pencil delivers the vivid colour impact of a lipstick with the ease of a mechanical pencil…no sharpener required. There’s 13 shades ranging from daring blackened plum, classic red and warm chocolate, while light pinks and buttery nudes offer more subtle hues. Rich and matte, with a smooth, clean finish the texture is creamy and easy to apply. RRP $35.00. Available from 15th February 2016 at select M∙A∙C locations. Inspired by the festivities of the Chinese New Year - the Year of the Monkey - M∙A∙C has created a collection of hues that includes brights and nudes. There’s four Lipsticks:

From soft beige with silver shimmer (glaze), See Sheer grapefruit pink (lustre), Lady Danger vivid bright coral (matte) and Russian Red intense bluish-red (matte). RRP $36.00. The Small Eye Shadow comes in Mylar creamy-white w/shimmer (satin), Carbon intense black (matte) and Goldmine intense gold w/shimmer (frost). RRP$33.00. Penultimate Eye Liner in Rapidblack true black. RRP$32.00. Powder Blush comes in Modern Mandarin orange-red (satin). RRP$41.00. Available in time for Chinese New Year on February 8th, this collection debuts on 25th of January 2016 at select M∙A∙C locations.

Strobe Cream is a M∙A∙C classic, giving a gleaming, beaming, strobing effect. It is the hero of a Strobing focus on counter from the 4th January 2016 at select M∙A∙C locations. Strobe Cream, RRP $55.00 plus Lightscapade Mineralize Skinfinish in white, Luna Cream Colour Base in white, Vanilla Pigment in white, Small Duo Fibre Face Brush and Duo Fibre Eye Shadow Brush. RRP $60.00.

Maybelline New York signs Dominican-American model Cris Urena Maybelline New York has signed Cris Urena, the Dominican-American model, as the brand’s newest spokesperson. She joins Maybelline New York’s prestigious roster of women including Christy Turlington, Adriana Lima, Jourdan Dunn, Emily DiDonato, Gigi Hadid and a host of others. Leonardo Chavez, Global Brand President, Maybelline New York says: “Cris was an obvious choice for us, not only because of her striking natural beauty but also because she is much more than just a beautiful woman. Cris embodies Maybelline New York’s brand values. She has New York’s energy, edge, and style and has the ability to inspire all women to define their personal beauty. We are excited to have her as part of the Maybelline family.” Cris comments: “The first time I used Maybelline was in high school to get ready for my prom. It was my first time wearing foundation! I wore Dream Matte Mousse which was a favourite of all of my friends at the time and which is still a favourite of mine today.”

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

O LG A’ S H A N DS JURLIQUE BEAUT Y EXPERT

——

“The scent of our hand creams brings you back to nature.”

jurlique.com.au

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Uriage’s double whammy

Leading French pharmacy brand, Uriage, is pioneering the cleansing sector. It has combined thermal and micelle water to create the ultimate cleanser for sensitive skin. French dermo-cosmetic skincare company Uriage is set to launch two revolutionary products in February 2016: Uriage Thermal Micellar Water and Uriage Thermal Micellar Water Wipes. It’s an exciting development for the cleansing category, combining two of the hottest concepts in skincare (thermal and micellar water) into one super effective skin cleansing product for the first time on the Australian market. Uriage has a strong, loyal following worldwide for its thermal water. This genuinely ‘active’ water starts its journey at the top of the Alpine Massif of Belledone in the French Alps. From there it takes 75 years to reach the bottom, collecting on its way the vitamins, minerals and trace elements that deliver important skincare benefits. Uriage Thermal Water is exceptionally rich in magnesium, sodium, manganese, zinc and copper – all elements that are particularly beneficial for moisturising, soothing and protecting the skin from free radicals. Uniquely, Uriage Thermal Water is naturally isotonic; meaning it respects the integrity, size and shape of the skin cells, making it perfectly tolerated by even the most sensitive

skin types. The chemists at Uriage are particularly excited about creating a formula that combines its world-famous Thermal Water with the gentle effectiveness of micelle technology. Micellar water truly has taken the skincare world by storm owing to its ability to thoroughly cleanse the skin gently and without rinsing. Micelles are tiny molecules that have two parts – one has an affinity for water and one has an affinity for oil. When used with a cotton pad, the part that has an affinity for oil acts like a magnet to effectively trap makeup and impurities. However, not all micellar cleansers are equal. Thanks to the unique hydrating and soothing properties of Uriage Thermal Water, the skin is protected from the powerful cleansing action of the micelles. The skin is left smooth, hydrated and perfectly cleansed without irritation. Uriage Thermal Micellar Water also con-

1: Arnaud Hussar – General Manager, Cosmetique de France talks beauty media through the company’s new launches 2: Justine Dunton-Rose – PopSugar, Eleanora Pendelton – Gritty Pretty and Sarah Brooks-Wilson – Cleo/ Dolly 3: Beauty media on Sydney Harbour for the Cosmetique de France presentation

tains Cranberry extract, which is very high in Vitamin C, a powerful antioxidant to fight free radicals. Arnaud Hussar – General Manager, Cosmetique de France hosted a beauty media presentation aboard a super yacht on Sydney Harbour prior to on-counter launch. Uriage Thermal Micellar Water (250ml $26.99), a highly active skin cleanser and make-up remover for sensitive skin; and Cleansing Wipes using the same formula (25 wipes $9.99). Clever hey?! On-shelf: 1st February, 2016 at Priceline stores, Priceline Pharmacy and selected independent pharmacies nationwide.

Aerin adds Mediterranean Honeysuckle Aerin Lauder tempts us to conjure up the sun-drenched, azure-blue waters of the Mediterranean – past and present – with an addition to her fragrance collection, Mediterranean Honeysuckle. From the South of France to the Amalfi Coast, imagine the journey through lush flowers, shimmering beaches and clear blue waters. Mediterranean Honeysuckle is a fragrance as magical and elegant as its inspiration. Aerin Lauder, Founder and Creative Director, AERIN says: “Everywhere I travel in the Mediterranean there’s a sense of timeless beauty and effortless style. The beautiful blue of the sea and the vibrant contrast of green leaves with the fragrant colourful flowers create the most unforgettable memories. The Mediterranean is a very magical place and a great source of inspiration in my life and my work.” Mediterranean Honeysuckle blends sweet Honeysuckle and sparkling Grapefruit evoking lush flowers and shimmering beaches. Grown in the warmth of the Mediterranean sun, sophisticated Italian bergamot is paired with mandarin oil and grapefruit to impart an effervescent citrusy glow that sparkles alongside bourgeon de cassis for an added green, tingling succulence. The sheer femininity of lily of the valley and lush gardenia glistens with the sweetness of honeysuckle blossoms and builds to a sleek and sensual richness of jasmine sambac absolute with a warm, silky embrace of ambrox with musk. Inspired by the beautiful tiles of Capri, the packaging was created by artist Sitki Gulergun. With colours reminiscent of the Mediterranean, the unique print features beautiful shades of blue – a blend of the sea and sky, with hints of lush green foliage and flawless cream sand beaches. The range includes EdP Spray 50ml, $165.00; Body Cream 150ml, $85.00; Body Wash 225ml, $65.00 and Bar Soap (Limited Edition) $35.00. Exclusively available at selected Myer and David Jones stores from 6th March.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

hot off the press

Rescu Me – the book

There’s times when thumbing through the pages of a book, referring back to chosen features, Post-It noting certain pages and sharing with a friend is our preferred manner of reading and research…thus the physical version of an internet site is another savvy, fresh way of interaction with its audience. A beautiful example of this is RESCU. com.au’s book Rescu Me! Written by the site’s founder, Bahar Etminan with her established expert contributors. Bahar Etminan launched her makeover book - Rescu Me at Ariel Booksellers, Paddington preChristmas, with a guest list of media and beauty industry friends. The creator and publisher of RESCU.com.au teamed up with Harlequin Publishers to officially launch what is described as the ultimate makeover book Rescu Me! Bahar tells Esprit: “Books are beautiful. Books are permanent and books are still prestigious. In a world of disposable words and images published by self-appointed celebrities and largely unqualified advice, I really wanted to put the very best research and long format tips and advice from my esteemed experts into a print format that would stand the test of time. I wrote Rescu Me! as a take anywhere supplement to all the daily curated content we publish on the site because sometimes, it just feels better to unplug and to sit on a beach, reading a book.” The launch event was hosted by TV’s renowned Block Judge and celebrity interior designer, Darren Palmer, the launch featured RESCU.com.au’s expert contributors including: Dr Joseph Hkeik (cosmetic

physician), Anthia Koullouros (naturopath and founder of Ovvio), Sally Matterson (fitness coach), Michael Brown (make-up artist), Dr Claudia Lee and Emma Read (fashion stylist). Addressing the audience Bahar stated: “The Rescu reader is essentially already living a full and fulfilled life she’s got her stuff together and she’s now simply looking to dial up the fabulous in certain areas of her life utilising insight from some of the most unique minds in the country.” Rescu Me works for the reader looking just for that little extra sparkle or for one looking for a complete reinvention. Guests took home the Rescu gift bag containing products from brands including Estée Lauder, Ultraceuticals, Elizabeth Arden, Glasshouse Candles, Ovvio tea, Model Co, Bobbi Brown, MAC and OPI. RESCU.com.au is an omni-channel

3. 4.

1: Bahar Etminan signs copies of her new book Rescu Me! 2: Kate Gildea – Estée Lauder, Rita Siv-Salib – Sandro Paris and Siobhan Dunn – Estée Lauder 3: Darren Palmer and Bahar 4: Guests at the book launch 5: Juliette Winter – RESCU. com.au, Andrea Ferrari – Esprit magazine, Tracey Withers – Rescu Me!, Ai-San Beaumont and Rosi Fernandez – La Prairie 6: Bahar with her contributors and collaborators

destination lifestyle site that shares expertly curated content and advice from well known expert contributors and writers. Published on a daily basis, Rescu features long-form articles, interviews and bespoke video content. High profile expert contributors span the categories of finance, fashion, beauty, health, property, food & wine.

Natio Contour Palette Natio nails the contouring trend with a three-shade Contour Palette with brush. Natio’s Limited Edition Contour Palette features three carefully selected shades presented in a slim, mirrored compact, with a bonus brush and easy to follow instructions. It provides all the tools needed for a subtly defined, radiant finish. The silky-soft powders blend with pale to medium/dark skin tones to create a delicate daytime contour or more defined evening look. Following the how-to guide helps customers get the best out of their product by eliminating the guess work. It shows how to gently refine and recede features, shape the jawline, lift cheekbones and open the eyes for flattering definition in a few simple steps. Here’s some application tips: start by applying the Dark Contour powder under the cheekbones and along the jawline to add natural warmth and depth. Follow with the Medium Contour powder, lightly dusting into the hairline and blending with the Dark Contour powder under the cheekbone so there are no harsh lines. For a professional finish, gently apply the Highlighting powder above the cheekbones to enhance, or tap on the apple of the cheeks for a youthful glow. Then lightly dust down the centre of the nose, under the brow bones and in the cupids bow to illuminate. RRP $24.95, available from Myer, David Jones and selected pharmacies from 8th February 2016.

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Snazzy new look …for Ella Baché Great Suncare and Great Tan ranges

Ella Baché’s new look Great Tanning Range brings a livery of an eye-catching pattern in the brand’s chevron print to stand out on shelf. Ella Baché’s cult Great Suncare and Great Tan ranges have relaunched in snazzy bright colours playing on Ella Bache’s signature chevron design. The driving idea of the fresh livery is Ella Baché’s belief that prevention and protection are the first steps to healthy skin, making the suncare solutions an important accessory to the beach bag. Today a favourite amongst surfers and water enthusiasts, the Great Suncare range was researched and developed in 1991. It was Australia’s first locally-made suncare protection. Originally called Lifesaver, it was named after the lifesavers it was tested on at Whale Beach NSW. Since then, the collection has expanded with a wide range of SPF30+ options including a lipsaver and tinted foundation created for every day wear to SPF50+ products for active and sun-intensive lifestyles. The formulae’s super fruit antioxidants include pomegranate, cranberry and grape-seed oils. Lanolin, macadamia nut oil, olive extract and vitamin E deliver a second line of cellular protection from UV rays while preventing free radical damage and the visible signs of premature ageing.

Ella Baché self-tans are enriched with ingredients 2. that keep skin soft and supple. Light reflecting bronzer shows where you’re applying it and with a ‘next-to-no odour’ technology, the natural looking tan develops without streaks, smell or turning the skin orange. The new Ella Baché Great Suncare 5. Range is available at all Ella Baché salons and David Jones stores nationally. Beauty media were introduced to the new look at a briefing by Emily Black - Ella Application Tip Baché David Jones National To prepare skin, apply Ella Sales and Training Manager. Baché Floral Oil to all areas The venue, overlooking pic- prone to streaking or build-up turesque Sydney Harbour, e.g. knees, ankles, hands and was the Vaucluse Amateur wrists. Apply Ella Baché Great 12Ft Sailing Club. DJ Alice Tan to larger areas of the body Quiddington set the scene first. For best results, make sure with some beach club beats to apply using the Ella Baché as guests enjoyed a summer Tanning Mit. Allow 5-10 minutes kombucha, watermelon, gin- before dressing, and six hours ger and lemon grass aperitif, to develop overnight. To maintain the new glow, apply followed by lunch prepared Ella Baché’s Great Sunkiss by chef Tom Walton of The daily or as often as required to Bucket List. maintain colour.

Weleda concentrates on ageing Weleda introduces Evening Primrose Age Revitalising Concentrate, a skin firming treatment to reactivate cell renewal. Weleda’s anti-ageing concentrate is formulated with hydrating aloe juice, soothing and cooling witch hazel and skin smoothing white mallow extracts, balanced with the finest of organic plant oils. Results promised are plumped-up skin that feels intensively revitalised and refreshed. Layer it under day or night cream to intensively moisturise mature skin. The lead plant is organic Evening Primrose, which opens its yellow flowers at dusk. The oil from the evening primrose seeds contains high concentrations of essential fatty acids – up to 85% linoleic and 15%

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

6. 1: Ella Bache’s funky new look tanning range 2: Emily Black - Ella Baché David Jones National Sales and Training Manager, speaking at the beauty media briefing 3: Anna Lavdaras - Harper’s Bazaar and Alison Navarrete - Ella Baché 4: Bonnie Gillies - Oz Beauty Expert, Emma Hoareau - Lolita Says So and Ashley Scott – ARC PR agency 5: Chloe Chapman - Aloe Swimwear, Kristy Morrison - A Girl Obsessed and Anna Rodgers – BeNaturallyYou 6: Ella Bache’s Emily Black, Michael Knox and Hayley Fahd

y-linolenic – which both play a key role in the skin’s natural barrier function. Evening primrose protects against moisture loss, smooths dry or rough patches, and promotes cell regeneration. The subtle fragrance is described as sophisticated and fresh. Cardamom provides a lively top note that invigorates and stimulates and fresh magnolia is the middle note at the heart of the fragrance. Sandalwood is the base note giving the fragrance a soft and woody depth with its relaxing and balancing mellowness. Evening Primrose Age Revitalising Concentrate joins the existing popular Evening Primrose Facial Care lineup that includes the Age Revitalising Day Cream, Age Revitalising Night Cream and the Age Revitalising Eye & Lip Cream, which all complement each other and make for a simple daily skincare routine. Available February 2016 from selected health stores, pharmacies and David Jones stores, 30ml RRP $46.95.

hot off the press

Science and Luxury – that’s Absolue As Lancôme’s most luxurious skincare line, it has a mission to deliver scientifically advanced formulae and exceptionally luxurious textures. Enter the latest indulgence from Absolue Precious Cells that is ever-inspired by the rose. When he developed Absolue, his ultimate creation for Lancôme, in 1965, brand founder Armand Petitjean aimed to capture fulfilled, liberating and natural beauty in a skincare product: the art of beauty “à la française”. In this prodigious cream dedicated to skin regeneration, he sealed the union between science and luxury. Fifty years later, Absolue remains synonymous with luxury and beauty. Today, the Absolue Precious Cells range further explores the secrets of the science of the rose with Absolue Revitalizing Care Silky Cream – a luxury treatment for skin regeneration. Lancôme has developed a specific rose freeze distillate, capable of reactivating one of the most complex skin biology mechanisms, revitalisation. In line with a luxury offer it supports this discovery with its art of formulation to offer the skin nourishment with incredible freshness and a fine, silky and enveloping texture with a powdery finish. Skin regeneration has always been at the forefront of the Absolue range. Driven by the sole aim to give women increasingly powerful and surprising solutions, the new, enriched the Absolue Revitalizing Care Silky Cream with a rose freeze distillate offers a triple strategy to fight chronic inflammation and oxidation while encouraging skin repair. Ageing science The ageing of the body revolves around silent and invisible chronic inflammation. This damaging process, which triggers nu-

merous pathologies, has been the subject of widespread medical research for many years. Today, science identifies this phenomenon as one of the main causes of the accelerated ageing of the body: called inflamm’aging. It is crucial to combat chronic inflammation to protect the body’s vital functions. This points to a promising future for cosmetics: regeneration paired with revitalisation. As the first barrier against external assaults, the skin is a victim of the inflamm’aging process. Ageing, harsh environmental conditions (UV rays, pollution, cigarette smoke), hectic lifestyles, stress and fatigue can all lead to a series of chronic inflammation reactions that disturb the vital skin regeneration process and reduce the vitality of tissues, resulting in weakened skin. This destructive process is natural, developing ‘in silence’, unchecked it stimulates the production of pro-inflammatory messengers, such as interleukins (IL-1,6,8), prostaglandins (PGE2) and TNF alpha, as well as free radicals. All of these dangerous factors can harm the microenvironment of the epidermal stem cells, the key cells of skin regeneration. Yet, the ability of the epidermis to renew itself depends on the proper functioning of these precious cells. Over time, these repeated inflammations break down cell membranes and collagen and elastin fibres. Skin repair slows down and it loses its youthful qualities. This chronic inflammatory spiral inspired Lancôme to create a new cosmetic strategy to block this process and pave the way for cel-

lular revitalisation. It consists of both targeting inflammation vectors that literally wear out the cells and to encourage tissue repair. To achieve this, it aims at the three revitalisation factors: chronic inflammation, to act at the source and reduce the production of inflammatory messengers; oxidation, to reduce free radicals, inflammation mediators and repair, to encourage tissue healing. This is where the rose freeze distillate comes in, with its extraordinary revitalising power. Getting into the heart of the rose, the brand’s favourite flower and emblem since its creation in 1935, combined with on-going research into the subject, Lancôme discovered an active ingredient capable of carrying out its skin-revitalising strategy. What a tribute to founder Armand Petitjean, whose passion for the rose saw him create a vast collection of roses in the garden of his Vallières estate in Ville-d’Avray. Thirty years after redefining beauty by creating one of its first luxury houses, he invented Absolue in 1965, the quintessence of his vision of femininity and his ultimate legacy to Lancôme science. Fifty years later, it continues to keep this visionary’s dreams alive. Absolue Revitalizing Care Silky Cream, available January, 50ml RRP $330.00.

Jojoba innovations The Jojoba Company has two solutions to key concerns…night skincare and lippie moisturisation. Jojoba 100% natural Ultimate Night Cream is deeply nourishing for all skin types with ageing concerns, particularly dry, dehydrated and mature skin. Key ingredients are hyaluronic acid and SWT 7™ (swertia chirata extract from the Indian gentian leaves native to the Himalayas) to improve skin texture, blur wrinkles and stimulate stem cells. Australian active antioxidants banksia, kakadu plum and lime caviar help increase skin elasticity and collagen production and encourage suppleness in aged skin. It provides protection against free radical damage while supporting the barrier function and bathing the skin with superior hydration. Clinical studies showed a reduction in wrinkles by 16% and reduction of skin roughness by 9% in 28 days with visible improvement in seven days. The 50ml airless jar in a box is RRP $69.95. Pictured left. Vegan and 100% natural Lip Balm is enriched with jojoba, coconut oil and kakadu plum oil to deeply moisturise and soften the lips. Plant actives provide a moisture barrier on the lips to protect them from the drying effects of the environment and prevent moisture loss. The 10g tin is RRP $14.95.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

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Smart sleeping Clinique Smart Night Custom-Repair Moisturizer provides targeted visible repair overnight when skin is in a state of rest. During the day many modern women are doing at least four things at once. Clinique reckons that night is the time for skin to become the multi-tasker. New Clinique Smart Night Custom-Repair Moisturizer’s nighttime formula utilises ‘smart’ technology, allowing skin to awaken looking firmer and brighter, promoting a refined texture, and diminished lines and wrinkles. Available at Clinique counters worldwide RRP $115.00 beginning Jan 2016. Maximum hydration • Glucosamine is an amino sugar, which helps hydrate and plump fine, dry lines.

• Hyaluronic Acid Fragments help to provide potent water retention capacity by creating a “moisture reservoir” that continually binds water molecules. These smaller fragments of Hyaluronic Acid also assist in skin’s natural production of new Hyaluronic Acid. • Caffeine is an anti-irritant agent, which helps to energise skin. • A cocktail of ingredients including Hydrolyzed Soy Protein, Soy Amino Acids, and Yeast Extract are fermented together to create a blend that helps moisture bind to skin. In turn, skin is more supple, softer, and comfortably hydrated at night.

Repair and fortify • Micrococcus Luteus is a repair enzyme that detects damage at night and helps promote natural cellular repair. • Acetyl Hexapeptide-8 is a peptide that helps stimulate natural collagen production so that wrinkles appear as if pushed up from below. • Whey Protein, a natural, high-quality polypeptide rich in amino acids, minimises the appearance of lines and wrinkles while helping skin to look and feel firmer and more resilient, giving skin a ‘bounce back’ quality. • Murumuru Butter, derived from the murumuru palm trees grown in Brazil, is rich in fatty acids which help strengthen and repair skin’s barrier. Radiant and luminous • Algae Extract, found on the coastal region of Brittany, France, helps to brighten, restore radiance and luminosity. Tamarindus Indica Seed Extract, derived from the fruit of the tropical tamarind tree, is a polysaccharide, which contains soothing properties that help quell irritation, leaves skin with an even skin tone, brighter, healthier and more youthful.

Zoeva – brushes with beauty

1: Zoeva product display 2: MaxConnectors influencers including; Wendy Nguyen, Karima McKimmie, Maria Yousif, Zoe Boikou (Zoeva brand founder), Rachael Brook, Michelle Crossan and Stephanie Lange

Born in Germany from a need for high performance, luxury make-up brushes, Zoeva brush and beauty brand has evolved into cult status with customers around the world – now stocked in Sephora Australia. Zoeva was founded with a collection of 10 brushes in 2008, originally out of the CEO and founder – Zoe Boikou’s living room. Today, in 2015, it sells three million brushes a year across international distribution of 80 countries. The name is a combination of the founder’s first name, meaning life, and Eva, as in Eve, the first woman because women’s issues are close to the founder’s philosophy. In Sydney for the Sephora pre-Holiday product showings, Zoe tells Esprit: “Founded under humble circumstances, we have built the brand from the ground up in just seven short years – and it only made sense to continue this expansion and growth within the esteemed Australian beauty landscape. What remains important to me, today, since launching, are the values of the company that I began with, which are lived day by day. To stay humble, and to focus on women and the customer.” The brand’s ever-growing customer includes both consumers and professional make-up artists as well as style leaders and so-called influencers. The portfolio has over 50 make-up tools and 100 colours. From a young age, Zoe had been taught the standards of quality and aesthetics by her mother. Zoe had searched for high quality make-up brushes with a competitive price point, when she decided to serve the niche herself. Out of her own living room and initially over eBay she began to sell her unbranded make-up brushes and later established Zoeva in 2008. It now includes the renowned brush sets, eye make-up palettes, blush, lipstick and more. “We are very picky at the counter,” says Zoe, “to keep the magic. We would not launch anything we would not buy ourselves. The look is sophisticated, each has a special design, substantially made and high quality. For the brushes we found a manufacturer who has a specially trained team.” Quality control is strict. “Each head shape is exactly the same. The process means the brushes are almost hand made.” Zoe says the brand is one that allows women to discover more

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

about themselves. They can experiment with what they can achieve with the brushes, so their make-up is not just a daily routine. They can find out what they need for a basic make-up, and then how they want to make it more 2. of a statement look. “I have given training to the Australian team and we will be sending our trainer from head office in Germany to do further training. We want to ensure each woman buys the perfect tool(s) for them. Once trained the Sephora team will be ready to work with the products and show customers how to use them. Sephora wants its customers to stay in store – we will be encouraging customers to play with the make-up, test and sample and have it applied by the make-up artists.” Sephora Country Manager, Libby Amelia, says: “We are thrilled to be launching Zoeva exclusively at Sephora Australia. Our beautysavvy customers have long-awaited the arrival of Zoeva and we believe it is set to be one of our most popular brands in store.” In new product development 2016 sees launches across brushes, eyeshadow, blush, concealer, lipstick and brow and a whole new sub range of professional brushes. The price bracket? Brushes range from $15.00 to $41.00 and the average price for the make-up palettes is $39.00.

hot off the press

Ck2 breaks new ground Coty anticipates one of the biggest fragrance launches of the year will be its very own ck2. Exuding Calvin Klein codes it is unmistakably on-brand: it is gender-free, captures the thrill of living life and the bottle has a minimalist design. Ck2 is said to celebrate the differences that make our connections richer and define what makes us, us. For this the perfumers have developed a new category: urban woody fresh, with innovative, never-before used ingredients like wasabi and wet cobblestones. The fragrance is due to hit all stores by February 2016. The press material for ck2 describes the boundary breaking scent as: “Fresh. Warm. Electric. ck2 embodies the thrill of life and celebrates the diversity of connections between two people. Two individuals defined by who they are, not what they are. One gender-free fragrance for a man or a woman, without prejudices, to unite and create an experience that can be shared together in love, lust and friendship. We come together void of stereotypes and free of conformity; a youthful connection between two people to celebrate the differences that make our connections richer and define what makes us, us. Life is better when we are 2.” The category is being named as: urban woody fresh. Top notes: wasabi, mandarin, violet leaf absolute; Mid notes: wet cobblestones, orris concrete, rose absolute and drydown notes: vetiver, incense, sandalwood. The fragrance opens with an unexpected tingle of spice; the wasabi flavour which is

deepened by an underlying note of creamy warmth. It’s a strikingly fresh top note that evokes the feeling of electricity when you touch/make contact with someone you have a connection with. It is complemented by solar heat and a feeling of warm stones on a hot day. The energy of floral accords pulses through the heart with rich sensuality, while wet cobblestones bring a mineral splash to generate electric freshness. The drydown of jasmine is enhanced by the scent of vetiver and blends with the creamy fieriness of sandalwood and sensual musks, blending together to envelop the electricity of magnetic warmth. It’s exuberant while intimate, complex while cool and natural…two fragrance worlds merging together, making a connection. The bottle design for ck2 reinterprets minimalism and art by drawing your eyes in, inviting you to look through the clear container and experience the scent before applying. You could describe the bottle as a sleek rounded bulb of glass and, breaking the rules again, it sits atop a solid cap that also serves as a unit to maintain the bottle upside down. It’s a pure, transparent and futuristic design that is cool and gender-free. giving a not so subtle nod to today’s ever growing high tech

realm. Naturally the carton stays true to the principles of minimalism that are essential to the brand’s DNA. And so to the advertising. The ck2 campaign was shot by acclaimed photographer Ryan McGinley, whose controversial and real vision perfectly complements the spontaneity and thrill of ck2. It features four stories that fold into one another in unexpected ways, in what we’d commonly call “checking out the talent” but in more global terms is described as: “creating authentic echoes between glances and the kind of lust or attraction couples can provide”. Against the backdrop of urban and natural settings, four couples play out the free spirited, raw and passionate narratives of today’s youth – pictured above. Coty has the last word: “The meaningful connections emphasise the thrill of life shared by two people and magnify the uniqueness of each relationship in our lives shared through a tapestry of experiences and emotions that ultimately define who we are.” The ck2 collection: EdT spray 100ml $99.00 and 50ml $79.00, body lotion 200ml $19.00 and deodorant stick 75g $19.00. ck2 will be launching exclusively at Myer from 17th January 2016, and will be available from 22nd February 2016 at David Jones, Priceline and selected pharmacies nationally.

Ceramide Ultra Lipstick... new hues Yummy lips are the result of TLC. Elizabeth Arden’s Ceramide Ultra Lipsticks provide this care while combining it with colour. Elizabeth Arden Ceramide Ultra Lipstick is a lustrous, colour-saturated lipstick, infused with Volulip™ promising to deliver brilliant moisturising colour, lasting comfort and shine for plumper, fuller looking lips. This lipstick’s moisturising formula surrounds and envelops pigments with powerful hydrating ingredients. The Volulip™ - an advanced peptide complex with intensive moisturising abilities - visibly plumps the appearance of lips. Ceramide Triple Complex, a blend of skin-identical Ceramides 1, 3 and 6 enhanced with phytosphingosine, helps strengthen and retexturise skin’s appearance and hold vital skin-plumping moisture within the skin. Tahitian Gardenia Extract soothes, protects and hydrates lips. Rainforest Shea Butter softens, soothes and helps seal in moisture. Vitamins A, C and E provide antioxidant protection. Lips feel soothed, replenished and retexturised. The existing range of 17 shades has been extended to include: Coral, Berry Plum, Light Pink, Berry Pink, True Red and Rose Aurora. Coverage is medium to full and there’s a selection of cream, shimmer and pearl finishes. The Ceramide Ultra Lipstick case makes a luxurious fashion statement. Embossed with a design inspired by the iconic Elizabeth Arden Red Door, it is a sleek column of richly textured golden metal. RRP $46.00 at David Jones, Myer and selected pharmacies.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

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Gotta Love Revlon

Consumers buy brands, they don’t buy products says Kaitlin Rady, Marketing Director at Revlon. With its global Love is On campaign launched in 2014 Revlon began the celebration of love at the core of its DNA to re-establish Revlon as a bold, provocative and glamorous beauty brand that’s also accessible. In 2016 the campaign moves up a level to Choose Love. There are three key launches for the first half. Revlon is choosing love as its driving emotion in all advertising and animations to inspire women to choose love in their lives. Kaitlin Rady reveals that there are three new creative executions for TV, which will also be infused in the print advertising. “These are essentially love stories starring our brand ambassadors. Each story representing different phases of love: Looking for love, Falling in love and Staying in love. During each of these love stories our ambassador has a choice when faced with that moment consumers can all relate to – take a chance and choose love, or the safe option. It’s about making women feel like they are in the driver’s seat – whatever phase of love they are in. Our goal is to give women confidence to act rather than wait, to do rather than just dream, and to open themselves up to love and the possibilities that come with it. “The intention is that these three love stories will be integrated with our product advertising. Consumers can then connect with our brand – at the same time understand our products – and how they are different from competitors.” Revlon ColorStay 2-in-1 Compact Makeup & Concealer Revlon promotes women ‘Find Your Perfect Match’ with its smart, all-in-one compact foundation and concealer. “ColorStay 2-in-1 Compact encourages more women to use concealer with their foundation,” says Marisa Laria – Brand Manager, Face. “The concealer is expertly matched to be one shade lighter than the foundation so it takes the guesswork out for consumers. It is portable and includes a handy triangle-shaped sponge and mirror. It is sweat resistant and contains hydrophobic pigments that repel oil and water. To get it right Revlon R&D tested it in heat proof chambers.” The lightweight make-up and concealer combined to give a smooth finish and allday coverage. The compact contains a mir38

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

ror and applicator for precision and blending. There are nine shades ranging from pale Nude and Ivory through Beige tones to Natural Tan. RRP $34.95. On counter February 2016 from department stores, dis-

Revlon ColorStay 2-in-1 Compact Makeup & Concealer

count department stores and pharmacies nationwide.

Revlon Mascara Collection Revlon is simplifying the way consumers choose mascara with a new portfolio of mascaras created specifically to match the different lash benefits she desires. With a clear segmentation by benefit and product names that speak directly to the lash look, these new mascaras take the ‘it’s complicated’ out of mascara shopping. Presenting the new wardrobe of mascaras Amy Kingon-Smith – Brand Manager, Eye poses: “What is different about Revlon’s 1. new innovation? This launch will remove the confusion that exists in the mascara marketplace and 1: Revlon’s Marisa Laria – Brand Manager, deliver a product that truly Face, Amy Kingonaddresses consumers’ mascara Smith – Brand Manager needs like never before. We are – Eye & Nail, Simone excited to introduce a range Cunico - Public Relations Manager Australasia, of five mascaras segmented by Kaitlin Rady – Marketing benefit: Ultimate All in One, Director, Simone Harms Ultra Volume, Super Length, – Brand Manager, Lip, Monika Esprit – Senior Length and Volume Magnified Brand Manager, Cynthia and Dramatic Definition. The Saiah – Public Relations Ultimate All in One is available Coordinator and Christina Fairhurst - Training on counters now and the rest Manager Australasia/PR of the collection is launching at Manager NZ the end of March 2016. Each 2: Melanie Burnicle – mascara has a unique brush to Make-up Director, Revlon with beauty editors at the deliver on the benefit. Ultimate product briefing All in One - Power Micro Brush 3: Andrea Ferrari – Esprit is a unique design to reach every Magazine, Belinda Nash - NZ Girl blog, Sheree lash with a hollow core to deposit Mutton - The Australian formula for mega lash impact. Women’s Weekly, Brittany Ultra Volume - Lash Plumping Lane – Famous and Brush has triple grooves to hold Iantha Yu - The Carousel with Simone formula for maximum volume, 4: Laura Wilson – OK! short and long bristles to comb And NW, Danielle every lash. Super Length - Lash Jackson – Who, Katherine Moncrieff - New Idea Stretch Brush has long bristles and Renae Leith-Manos designed to deliver plush length Bondi Beauty and a tapered tip to coat even the smallest lashes. Volume and Length Magnified - Magnifying lash brush is a square brush designed to anchor formula for intense volume and length. Dramatic

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Swisse Skincare introduces five! Swisse Skincare’s five new products mean a daily beauty regime is now possible with the brand. Appealing to its typically healthy lifestyle demographic Swisse Ambassador Ashley Hart was guest at the media launch in Sydney.

Revlon Mascara Collection

Definition - Lash Separator Brush has tiered bristles for defining and separating every lash. “Just as a woman chooses a different pair of shoes for a different occasion, she needs a different lash look for each occasion. Our mascara collection provides a complete lash wardrobe and choice for those different occasions.” RRP Revlon Ultimate All-inOne Mascara - $23.95; Revlon Mascara Collection - $21.95 each. Revlon Ultra HD Matte Lipcolor Revlon’s lip launch brings to market a new take on the matte finish. Simone Harms – Brand Manager, Lips says: “Ultra HD Matte Lipcolor applies wet and then dries

Revlon Ultra HD Matte Lipcolor

to a velvety, matte, high definition colour with a lightweight, moisturising feel. It’s formulated with Revlon’s 100% wax-free gel technology providing vivid colour that doesn’t wear to cakey. The velvety applicator is plush allowing the lippie to go on easily and smoothly.” There are eight shades from nude through pinks, coral and into plum, each scented with the fragrance of whipped vanilla and creamy mango. RRP $23.95. On counter from April 2016 from department stores, discount department stores and pharmacies nationwide.

Core to Swisse is pure, natural beauty. Renowned for its supplements and inner beauty, the brand’s skincare line has resonated so well with customers that the only way now is up. Jason Buesst, Head of Swisse Skincare says: “We take pure ingredients from nature to create luxurious, nutrientenriched natural skincare products that are powerful and effective. The results: beautiful, radiant skin.” With the addition of five products into the range, it allows natural beauty lovers to complete their entire skincare routine with Swisse. From Moringa Cleansing Oil, to the Deep Sea Hydrating Mist Toner and the purifying Manuka Honey Detoxifying Facial Mask, the line-up has been created to suit everyday individual skincare needs. Like the entire Swisse Skincare range, the new formulas luxuriously combine vitamins, minerals, antioxidants, essential oils and plant extracts that are friendly to the body and the environment. Available at Chemist Warehouse, Terry White Chemists, Priceline Pharmacy and leading pharmacies. The newbies Deep Sea Hydrating Mist Toner with aloe vera and sea minerals is a refreshing mist spray to hydrate and tone the skin. Enriched with natural ingredients to help nourish and firm the skin, even skin tone and provide a brighter, more youthful appearance, it leaves skin feeling refreshed and rejuvenated -125ml $9.99. Cranberry Antioxidant Facial Oil with raspberry and pomegranate seed oils is a potent blend of natural oils, high in antioxidant compounds, to help protect the skin from premature ageing and environmental damage. It nourishes and soothes skin leaving a natural glow - 30ml $29.99. Manuka Honey Detoxifying Facial Mask with charcoal and kaolin clay is a naturally absorbent facial mask, luxuriously formulated to purify and detoxify the skin, while leaving it feeling smooth and hydrated. Ideal for congested and blemish prone skin -

2. 3.

1. Sigourney Cantello – Beauticate and Hayley D’Onofrio - InStyle 2: Ashley Hart with Michael Brown – Michael Brown Beauty/Mornings TV/rescu.com.au 3: Swisse’s Jason Buesst - Head of Swisse Skincare, Robyn Branigan – Brand Manager and Lucy Bucknall – PR Manager

70g $17.99. Moringa Cleansing Oil with certified organic camellia seed oil is a conditioning oil formulated to cleanse and detoxify the skin. Enriched with moringa oil for its unique cleansing properties and camellia seed oil for antioxidant protection, it gently helps remove make-up and environmental toxins - 125ml $14.99. Kakadu Plum Brightening Serum with licorice and bearberry extracts is created with some of nature’s most potent antioxidant ingredients to protect skin against environmental damage and help brighten for a luminous complexion. Ideal for uneven skin tones and excess pigmentation - 30ml $29.99. The Swisse Skincare team hosted a media briefing at The Butler, Sydney. Joined by Ashley Hart the media were introduced to Swisse’s Jason Buesst, who took them through the range and finished with a Q&A between himself and Ashley. The @ swisseskincare pages were also launched at the event. ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

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Beauticate Launches Spa and Salon Directory Popular beauty and health website, Beauticate, has just launched the GO-TOs – an expertly-curated, editorial-style directory of the top spas and salons around Australia. The directory, which sits alongside the WHOs and the HOW-TOs on the site, features an easy-to-use web and mobile search tool so readers can search by treatment type and location and can book many of their treatments at the touch of a button. Beauticate’s founder, ex-Vogue beauty and health director, Sigourney

Derma e ARRIVES IN OZ Natural skincare brand Derma e, founded in California, is now available in Australia at Priceline.

Cantelo says she built GO-TOs in response to what her readers have asked for. “One of the most commonly asked questions throughout my career has been around spas and salons – whether it’s women asking about the best hairstylists, brow shapers, or day spas – there just seems to be a serious lack of credible and reliable information out there,” she says. “With GO-TOs, I wanted to pull together a tightly-edited list of the best destinations in the country and review them properly in an editorial way, with gorgeous indulgent pictures and all the information you need at your fingertips.” The GO-TOs launched in time for the party-preening season, where there’s a massive upswing in beauty appointments. A recent survey by Beauticate found that 75% of Australian women spend more than $400 a year getting their hair done – and 62% spend that much at the beauty salon. “Of our readers, 74% said they find it hard to get information about the best spas and salons and 88% would be more inclined to visit spas and salons if they had more information about them. “Women are busy enough – and keeping on top of your grooming game is time consuming. We need to have the tools at our manicured fingertips that make it simple to find the best beauty treatment providers in the country. You know that when you read a review on GOTOs, it’s trustworthy, it’s credible and the treatment will be of a certain standard,” says Cantelo. The GO-TOs launched with over one hundred hair salons, day spas, medispas and brow bars as well as tanning, waxing, make-up and nail specialists with more detailed reviews to come. Visit beauticate.com/go-tos 40

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

A natural skincare brand with a 30-year heritage has just launched onto the Australian market. Formulated and created in California where it was founded, Derma e uses quality natural ingredients in potent quantities including skin vitamins, herbal extracts and antioxidants. Each product is clinically tested for results. There is a range to suit various skin types and concerns including: • Purifying – designed to detoxify oily, active or urban skin types. • Soothing – for easily irritated skin; also great for men. • Hydrating – for all dehydrated skin types and related concerns. • Firming – designed to lift and firm the skin. • Anti-Wrinkle – to help prevent the signs of ageing. Cleansers, moisturisers, eye crèmes, masks, exfoliants and serums are offered with the ranges, and can be mixed and matched to suit individual requirements. From inception to this day, each Derma e formula is created by Doctor Linda Miles, a doctor of Oriental Medicine, recognised as a pioneer in the development of naturally therapeutic skincare solutions since the 1970s. “Many people are sceptical that natural skincare products really do work,” says Lauren Burton, skincare expert and Derma e Education Executive. “Backed by scientifically-supported ingredients, as well as being doctor-developed and clinically tested, Derma e truly does deliver visible results – without harming skin in any way.” With a focus on being kind to the skin, Derma e natural skincare is pH balanced and dermatologically, sensitivity and allergy tested to ensure no irritation or damage. Formulas exclude parabens, poreclogging ingredients, GMOs and gluten. And with an emphasis on doing no harm to the environment, no Derma e product is tested on animals and each is vegan safe, made using wind energy and packaged in recyclable materials. Derma e products are now available in Priceline stores and selected independent pharmacies around Australia. Find them in-store or online: priceline.com.au. Derma e harnesses the power of skin vitamins, antioxidants and herbal extracts to provide effective, natural skincare solutions. Every Derma e formula is developed in consultation with Doctor Linda Miles, practitioner of Oriental Medicine. Doctor Miles incorporates skin vitamin science with the most potent natural ingredients to create one of the most trusted natural skincare brands in the US market.

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All About Agence

A recreation and modern interpretation of the traditional fragrance Visa, originally fashioned by Germaine Cellier in 1947, Visa Intense is, like its original version, both Australia’s tireless niche perfume pioneers at Agence de Parfum have four intriguing sensual and sophisticated. It takes a fragrances to launch this season onto the Australia market. All are available in journey into unknown Australia at Agence de Parfum’s Libertine Parfumerie stores along with other notable fragrance territory with an enticing fruity and retailers. floral bouquet of rose and gourmand plum. The Orchid Man Met by a deep blend of warm and resinous oriental by P Frapin & Cie aromas and sweetly spiced notes that linger delightfulThe Orchid Man is the 10th fragrance launched ly on the skin, Visa Intense is described as perplexing by luxurious French perfume and cognac house and mysterious. Hand poured, labeled and individually P Frapin & Cie and is a tribute to French boxer sealed in the instantly recognisable ebony bottle of the Georges Carpentier, also known as the Orchid historic house, Visa Intense is described as an elegant Man. beauty in true bloom. Under the artistic leadership of David Robert Piguet Parfums’ portfolio of fragrances are Frossard, interpreted with master perfumer available exclusively at selected David Jones and Myer Jérôme Epinette, this fresh, elegant, powerful stores and other niche perfumeries in Australia and New and virile fragrance is an interpretation of the Zealand. Eau de Parfum RRP $299.00, 100ml. animal and cerebral world of boxing. Drawing Penhaligon’s - Blasted Collection inspiration from the iconic boxing glove, Iconic English perfume house Penhaligon’s has unveiled two new the masculine-focussed scent is a tribute to eau de parfum fragrances, Blasted Heath and Blasted Bloom, inthe gentleman’s sport at the end of the 19th century. Boxing, like spired by the extreme, wild and passionate British landscape. fragrance, is about facing oneself – an encounter of rituals and Drawing inspiration from the northern lands of Scotland, these studied gestures that see a moment that is both violent and elegant. two unexpected fragrances explore an olfactory palette reminiscent Skilfully playing with animal leather accord and jasmine petal of the colours, textures and sensations of the country’s unruly coast. notes, the olfactive journey of Orchid Man incorporates hot and Master Perfumer Alberto Morillas saw the untamed elements as a humid tones through the addition of base notes patchouli, black dramatic painting, depicting the raw energy of nature and capturing amber and oak moss, exemplifying the atmosphere of a boxing the free-spirited landscape as the energy and splendour of the sea gym. The fragrant top notes of Madagascar black pepper and met the natural richness of the land. Reinterpreting the landscape, Calabrian bergamot reveal a sparkling and energising freshness to Morillas created his own painting; an olfactive representation of the fragrance. fresh notes. P Frapin & Cie Parfums are available exclusively at Myer An assertive masculine scent, Blasted Heath evokes the moment Melbourne and Sydney’s Galerie de Parfum along with other niche where the land meets the sea and energy explodes, like a powerful perfumeries in Australia and New Zealand. Eau de Parfum RRP swell breaking against the shore. A wave of aquatic freshness $209.00, 100ml. is enriched with green and salty seaweed and infused with the Juliette Has A Gun – Another Oud contrasting aromatic intensity of clary sage. The earthy elegance of An original name for an original scent, vetiver is textured by tobacco and whisky as musk finally brings the international fragrance house Juliette Has A Gun invigorating journey to an end. has launched its latest fragrance Another Oud, Filled with a natural majesty and soft femininity, Blasted Bloom described as an immersion into the modernity, illuminates the freshness of wild flora found along the dramatic exuberance and grandeur of walking through an British coast. The mineral purity of an aquatic accord meets the oriental world. sparkle of wild berries, like a wind-blown kiss, eglantine and An ultra-modern interpretation of the fahawthorn are bound in a floral heart, tinted with pink pepper. An mous ingredient, Another Oud is a luxurious earth note, described as reassuring, and opulent deep woody composition with slightly smoky and balmy, envelops a a unique signature trail. Crafted from deep whisper of clear wood on a smooth bed woodsy notes, the sequel fragrance to Midnight of moss and musks. Oud opens with a fruity bouquet of bergamot Each fragrance is housed in a newly designed slate or stone packaging, and sweet raspberry, met by a sensual combination of musk and ambroxan. smooth yet textured, capturing the landscape which inspired the scents. Modern, elegant and restrained, neutral hues feature across linear Penhaligon’s fragrances are available patterns around a crisp opal bottle with a striking golden lid. exclusively through selected David Jones Scents by Juliette Has A Gun are available exclusively through and Myer Galerie de Parfum boutiques selected David Jones and Myer stores and other niche perfumeries in and other niche perfumeries in Australia Australia and New Zealand. Eau de Parfum RRP $209.00, 100ml. and New Zealand. Both fragrances are Robert Piguet – Visa Intense EdP RRP $279.00, 100ml. Visa Intense, the long-awaited reinterpretation of luxury fragrance house Robert Piguet’s iconic and visionary fragrance Visa, is a deep, enigmatic and opulent modernised scent by master perfumer Aurelian Guichard. ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

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Sephora on show

Exclusive-to-Sephora brands showcased some of their seasonal offers and best sellers at a media event hosted by local and/or international representatives, including in some cases, the brand founder. Sephora’s buyers have a talent in sourcing and selecting some of the world’s most unique brands. Each has a genuine point of difference which offers high customer appeal and breeds an expectation amongst customers that they will truly discover something new, surprising and ‘just the ticket’ when they browse the shelves of this international retailer. Format for the media showings is a selection of around 20 different brands kind of ‘exhibiting’ choicy products for the beauty press guests to sample the new products and find out more about the brand’s raison d’etre. With articulate and passionate brand representatives, this is achieved in a smartly run day. Studio 10’s showcase was hosted by brand founder from the UK, Grace Fodor and local ambassador Heidi Scarlett King, celebrity make-up artist and beauty presenter. Grace describes the brand as “spanx for the face”. It is anti-ageing make-up for women as they age rather than being a fashion-look brand. “The make-up covers and corrects, perfecting and problem solving giving women quick fixes so they can look younger as part of their daily make-up routine.” According to revered beauty journalist India Knight, writing in the Sunday Times: “It’s genius”. Grace is particularly excited about the new Miracle Effect Priming Serum which is clinically proven to reduce wrinkles in 15 minutes, with long term results showing with two weeks of continued use. Studio 10 has a tight collection to prime, perfect, shape, shade and brush to finish. Make Up Forever launches were introduced by Phoebe Chiam, Regional Product Manager for South East Asia and Erika Saenz, Education Manager 42

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who works locally. Hottest news are the new lash designs and the new glue which includes a tiny brush applicator. For the Holiday season there were gift pouches containing a selection of best sellers. The founder of Patricks hair range, Patrick Kidd says his brand fills the gap for luxury men’s haircare. It is simply packaged to be easy to understand and formulated with hair health/hair growth ingredients. With a background of working in a luxury men’s barber shop he has created a range with that client in mind. “Luxury and performance are what makes sense to guys.” Packaging includes innovations in the category such as the lidless silicon valve for the shampoo and conditioner which prevents leakage – just launched. Custom Cover FX’s Senior Education Manager, Brett Gallagher regularly visits Australia from the home of this Canadian brand in his international role. Key news is the response to a recent launch. “We’ve had great success with our Pure Pigments,” says Brett. “The big win is that you can customise your coverage with our Custom Infusion Drops which takes the Pure Pigment to a sheerer effect. And each has a different skincare benefit such as Neroli for hydration.” And then there’s the new brush applicator. “This brush is a magic wand. It is engineered to work with every base and gives an airbrush finish – that was our goal.” It Cosmetics was developed from the founder, Jaimie Kern Lima suffering what could be described as ‘an unsightly skin condition’. In her promotional material she shows images of how her skin looked before using It Cosmetics and how the condition, when it flares

up, still looks today. Her cosmetics calm and cover. Sarah Marie, representing the brand in Australia, explained that despite this being a make-up brand, everything has a skincare benefit. “It’s made for the real woman. Jaimie has a lot of skin concerns and she creates with this in mind. Our CC Cream is a top seller with seven clear benefits to prime, moisturise, hydrate, provide anti-ageing, treat hyperpigmentation, +50SPF and smooth pores. The creamy texture gives full coverage.” It’s vegan and cruelty-free she adds. The showcase displayed the brand’s Top Five Best Sellers: 1 - CC Cream. 2 - new Bye Bye Pores. 3 Bye Bye Under Eye. 4 - Brow Power. 5 – Hello Lashes. Also on show were Blurred Lines Lipstick which doesn’t ‘bleed’ and is “beautifully hydrating”. Formula X is a nail speciality brand from San Francisco. Flown over from HQ was Mona Antoun, Assistant Brand Manager who revealed the latest news. This brand is about creating appealing sets and innovating in designs that are on-trend. Great for gifting is Bottle Service – a champagne-bottle-styled gift pack containing 10 mini polishes. “Layering is hot,” says Mona, “so we’re pairing a shade and a textured polish in mini sizes in a cute kit.” Limited to Holiday there was a collaboration between Formula X and Kat Von D featuring six mini polishes. Estelle & Thild Stockholm is summed up by local Brand Consultant, Sara Kaplan, as: “Results driven, scientifically proven skincare using certified organic plant-derived ingredients.” The textures are heavenly she says. The new body ranges are: Fresh Water Lily and Spring Rose Blonde. The products are: body wash, body lotion, body oil, body butter, hand lotion and hand soap. There are 1300 stockists worldwide and it’s exclusive to Sephora in Australia.

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Elizabeth Arden celebrates success and high achievements

Every year Elizabeth Arden holds its nationwide Christmas showcase to take time to enjoy the festive season and recognise those high performers and long service achievers with the brand. For four weeks every year the Arden training, sales and marketing department travel across the country to celebrate success with the Arden team. “I love this time of year and this opportunity to spend time with every member of the Arden family,” David Whyte, National Training Manager is quoted as saying. “This year (2015) we are celebrating a number of 5 year long service awards and what is particularly exciting for me is we are celebrating a 25 years of service: congratulations to Wilma Hayes from Perth. Celebrating service awards is very close to my heart as it shows the depth of commitment to the Arden brand. The love this team shows for the brand is quite moving.” As well as long service awards the Arden team recognise those who have gone above and beyond the call of duty. “Every consultant at Elizabeth Arden is a winner and that should be celebrated,” says Sadie Staley. However the following people have excelled in their business and deserve special mention. “Through Esprit Magazine, the Arden team would like to wish everyone a happy and safe festive season and looking forward to celebrating more success in the coming year, 2016.” Achievement awards Antoninna Camillo, Rhonda Horner and Gloria Ariti (Western Australia). Manuela Carrabba, Christine Scollard and Michelle Natsias (South Australia). Connie Tavella, Gemma Graham, Cathy Cutri and Maria Livas

(NSW). Angelita O’Kelly, Mary Teliandis, Mirela Gramnea, Maricel Ang, Roshni Perumal and Echo Zhang (Victoria). Naomi Mc Farlane, Kim Hensley, Pauline Schneider and Amelia Lester (Queensland).

State Beauty Consultants of the Year Victoria: Michelle Fairhall. CDL Consultant of the year: Maricel Ang. 1: Robyn Smith – Area Manager WA NSW: Anna Rowston. (centre) with Gloria Ariti – Therapist WA Queensland: Rebekah Cheng Achievement award; David Whyte – National (department store), Karen Dingley Training Manager; Sadie Staley – National Sales Manager and Mel Lyme – Marketing (Pharmacy). Manager Western Australia: Wilma Hayes. 2: Mel with Roula Demetri - NSW State CDL Consultant of the year: Manager, David; Craig Stewart - Acting Flora Di Pietro. General Manager; Connie Tavella - NSW Achievement award, Maria Livas - NSW Achievement award and Sadie

Special Mentions Event specialist of the year: Samantha Johnson, Therapist for Queensland. Congratulation to the National Consultant of the year: Rebekah Cheng from Queensland.

Ken O’Rourke heads Charles Worthington PZ Cussons Beauty has signed renowned stylist Ken O’Rourke as its new brand ambassador for Charles Worthington. Ken O’Rourke is one of the hair industry’s most respected hair stylists, famed for his work on catwalks, film and red carpets worldwide and is the hairstylist of choice for an army of A-list actresses. Although a creatively talented visionary, the secret to Ken’s success is his skilful mastery of looks that are sexy, high in glamour but completely wearable for the modern woman. Ken’s passion for hair was born when he was still at school: he began his career working in famed London salon Leonard, followed by four years at Molton Brown. It was during his time in these salons that he began to build his portfolio of work, testing

3: Mel with Katie Bennet – Area Manager, VIC; Aaron Wieneke – State Manager Victoria & Tasmania; Michelle Fairhall – Beauty Consultant of the Year VIC; Anna Loprete – Area Manager – VIC; David and Sara Norton – Area Manager, VIC 4: Jenny Rowan – 5 Years’ Service, SA and Kirsty Webber – Area Manager, SA

with the models he met there and experimenting with styles for every occasion imaginable. His session work both in London and New York made him an in-demand name for the super models of the time - Naomi Campbell, Kate Moss, Yasmin Le Bon, Christy Turlington, Claudia Schiffer, Tatjana…they all ensured he was booked on their shoots. Ken will now be bringing his years of expertise to the Charles Worthington brand, consulting on all new product development and putting to the test the Salon at Home product offering. Ken says of his appointment: “I have chosen to work with the Charles Worthington brand because it has a glamorous British heritage and a portfolio of fantastic products that are easy to use and affordable - whether in the care, colour maintenance or styling categories. It’s great to be on-board to help tell the Charles Worthington Salon at Home story. The innovation I’ve seen coming through is really taking the products to the next level. I hope to support the brand’s success and unlock its full potential by inspiring more and more women to try out new looks using the right products for them.”

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

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Becker Minty hosts Carlos Huber

Becker Minty, the exclusive luxury products retailer in Potts Point, hosted the Australian launch of some intriguing creations by Carlos Huber for Arquiste Parfumeur. Carlos Huber, the perfumer at Arquiste, the fine, niche fragrance brand, was in Sydney recently. The purpose of his visit was to personally introduce his newest perfume to Australia, with a media event at his leading retail partner, Becker Minty. The perfume, Nanban – is a Woody Oriental. RRP $245.00, 100ml EdP. Long fascinated by Japan, we imagine Carlos Huber’s delight when he found a nearly forgotten story linking Japan to his homeland of Mexico. He sets the scene for the inspiration: January 1618 – A Japanese Galleon – the Pacific Ocean. The story of Nanban follows a diplomatic mission to the West where we find a galleon carrying a delegation of samurai charging through dark ocean currents and loaded with a rare and precious cargo. The ship’s hull is redolent of sweet-smelling tropical woods, heady Spanish leather, frankincense, fine black pepper and other exotic ground spices - the intoxicating spirit of a singular, extraordinary voyage of discovery. Thus Huber built his perfume. Key notes include: Malabar black pepper, Persian saffron, black tea accord, Chinese osmanthus, coffee absolute, Spanish leather, myrrh, frankincense, styrax, sandalwood, copaiba balsam, cade. Carlos also launched a range of candles. Created by Huber himself, the exquisite scents from Arquiste brand capture the olfactive experience that set the stage for some

of history’s most entrancing moments. There are three new fragrances that convey the evocative settings of three of the brand’s warmest and most textured Eaux de Parfum: Art Deco Velvet, Dark Galleon and Mexican Baroque. These are premium candles (251g) RRP $99.00. Estimated burning time: 55 to 60 hours Another candle introduced is made for St. Regis Hotels and Resorts where it is featured around the world. Called Caroline’s Four Hundred it was developed with Rodrigo Flores-Roux. January 28, 1900, Fifth Avenue, New York City - the date and place of this candle’s story. Inspired by one of the most splendid balls held by Caroline Astor, the matriarch of the hotel’s founding family and doyenne of New York’s Gilded Age society, Caroline’s Four Hundred takes its name from the 400 notable guests that represented the highest echelons of New York society. The scent captures at once the actual flowers used around her residence, the exotic woods of the ballroom, the potted palms and apple blossoms that lined the hallways, and the light crisp essence of champagne wafting through the crowds. With notes of rich American Beauty roses –

2. 1: Nanban – Woody/ Oriental perfume 2: The three Arquiste candles 3: Michael Edwards – Fragrance of the World with Carlos Huber – Arquiste and Jason Minty – Becker Minty 4: Carol Huber

her favourite flower – green stems, white lilies and the delicate sweetness of quince, apple and cherry blossom, Caroline’s Four Hundred, embraces all of the blooms that actually adorned her ballroom on that unforgettable evening in 1900. Categorised as Floral/Green, the key notes include: American Beauty roses, hyacinth, white lilies, green stems and delicate quince, apple and cherry blossom. RRP $99.00 (251g). Estimated burning time: 55 to 60 hours. See Ainslie Walker’s column on page 25.

Benefit’s Lash Primer Benefit Cosmetics R&D is dedicated to fixing beauty challenges. For those with lack lustre lashes, the solutions-based brand has invented a lash primer, to condition and prep lashes to get the best out of their mascara. They’re Real Tinted Lash Primer is a dual purpose friend for fine lashes. One way to wear it is as a mascara primer to dramatically boost length and separation. The other way is to wear it alone since it has a mink-brown tint to colour and define lashes for a feathery, natural look. The high performing gel formula is water resistant and conditions lashes with Provitamin B5. Aiding and abetting in the boosting benefit is the Custom ExtraFlex brush which is specially designed to move with lashes for distinct separation. Available February exclusively at Myer at RRP $42.00.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

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Lauder adds to Resilience Lift

Estée Lauder’s Resilience Lift collection is growing. Just launched is Firming/Sculpting Oil-in-Creme Infusion - an extra rich oil-in-crème moisturiser with 20% ultra restorative oils which helps dry skin to have a more sculpted, defined look. The key driver to develop this product was to break the cycle of chronic dehydration and thus re-ignite skin’s natural lifting power. Naturally the texture had to be ultra-rich, and the resultant oil-in-crème moisturizing formula with 20% ultra restorative oils, capably does the job. It tangibly quenches the skin bringing dry, vulnerable skin an intensive infusion of deep hydrators and ultrarestorative lipids so it feels comfortable and deeply hydrated all day. Additional benefits come from the powerful new densifying complex and advanced lifting complexes, which mean this oil-in-creme moisturiser helps even very dry skin by boosting its natural production of collagen and elastin and achieving a more sculpted, defined look. “With age, skin’s natural protective lipid barrier decreases and weakens, losing its ability to retain moisture so it becomes more prone to dehydration. This can lead to inflammation and compromise skin’s natural recovery processes, ultimately accelerating visible ageing,” says Dr. Nadine Pernodet, Vice President, Skin Biology & Bioactives, The Estée Lauder Companies. “To help address this, it’s important to strengthen the skin barrier, to keep skin comfortable, and deeply hydrated all day long.”

Key ingredients 20% ultra restorative oils, inclusive of Coconut, Avocado, Olive, Lady Thistle, Mango, Macadamia Nut, Meadowfoam Seed, Jojoba, Almond, Grape Seed, Soybean, and Sunflower Seed Oils – for a mega shot of hydration that helps break the cycle of excessive dryness. Ultra-hydrating recovery boosters quench skin with deep nourishing hydration help to strengthen skin’s barrier so skin’s ability to retain moisture improves with time. A new densifying complex that combines grape and rice extracts helps fortify dry, vulnerable skin over time. This potent complex helps boost skin’s natural collagen to help lift and firm the look of skin. Advanced lifting complexes support skin’s natural collagen and elastin. Laminin helps achieve a more lifted, firmer look.

• Skin to feel comfortable and deeply hydrated all day • Skin’s complexion to appear radiant, revitalised, and refreshed with a soft, smooth texture • Strengthen vulnerable, dehydrated skin over time • Visibly diminish lines and wrinkles Available now, RRP $150.00, 50ml jar.

Key benefits Let’s remind ourselves, this product was specifically formulated for skin that needs deep nourishment, deep care. It helps: • Skin to look firmer and more lifted • Skin rebound as facial contours appear more sculpted and newly defined

It has a light fragrance impression of Caraway, Cardamom, and Orange, which is known to help relax the senses. Apply AM and PM. Recommended to use after a chosen serum.

Tips when you’re selling For an added boost of hydration and extra care, the versatile oil-in-crème formula can be used as a weekly mask – leave on for 10 minutes and then tissue off. It is ideal for Dry and Very Dry skin and for winter-worn skin that needs a little extra nourishing.

Go to bed with Philosophy Philosophy Ultimate Miracle Worker Night is the brand’s first serumin-cream formula with active plant cells and high performance bi-retinoid, for night time use. Philosophy Ultimate Miracle Worker Night combines the concentrated power of a serum with the nourishing benefits of a cream to help dramatically reduce the signs of present and past skin-ageing, during sleep. This multi-rejuvenation complex combines for the first time Philosophy’s new generation of highperformance bi-retinoid (hpr+) and powerful anti-ageing active plant cells from the iris flower. Together they stimulate skin regeneration, while helping skin rebuild its natural collagen and rejuvenate itself layer by layer. A patented fresh mix-in pearl delivery system contains a serum that means the active ingredient is protected until first use, for maximum skin performance. This pearl-system encapsulates active plant cells from the iris flower which is exceptionally rich in natural polyphenols proven to improve the synthesis of collagen and boost cell regeneration. RRP $110.00.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

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Estée Lauder’s New Dimension grows Transformation is the driver of Lauder’s New Dimension skincare launched late last year. Its success has led to building the franchise with the launch of three more ‘transformers’ this month. New Dimension Firm + Fill Eye System, Plump + Fill Expert Lip Treatment and Tighten + Tone Neck/Chest Treatment target specific areas to create more defined-looking contours. Starting with the eye system, it is a two-step eye treatment formulated to make the eye area skin feel tighter and more toned and appear smoother, for a more dimensional look. Pictured here. Step 1 (Firm) – the light, cushioning gel formula tightens and tones the eye area while also helping to re-plump and refresh the skin with deep hydration. Formulated with Estée Lauder’s advanced pro-collagen complex, it helps visibly lift, firm and smooth around the eye area, so contours appear more defined with renewed dimension. Skin’s natural lipid barrier is restored to strengthen and densify the delicate eye area. Step 2 (Fill): formulated with Shaping Technology, the filler has light-diffusing optics to immediately smooth the look of the eye area. Used together, over time, the eye area’s texture becomes smoother, the look of crepiness diminishes and looks firmer and strengthened. RRP $140.00. The lip system also has two steps - immediately filling and visibly defining the lip contour area while providing plumping hydration. Step 1 (Expert Filler) – immediately, this serum helps visibly define the lip contour area with a rich infusion of light-diffusing optics to help neutralise shadows around the lip area. Over time, this high-performance formula, with Estée Lauder’s pro-collagen complex and multi-level Shaping Technology, helps to build up the lip area’s structure and strength with visible volume, encouraging a firmer, fuller look and more defined lip contour. Step 2 (Expert Plumper) – this ultra-conditioning treatment balm with barrier builders provides plumping moisturisation and smooths away dry, flaky skin over time. Lips are more hydrated and feel softer with a naturally more voluminous-looking result. RRP $80.00. For a firmer, smoother neck and chest, this treatment includes Shaping Technology to support skin’s own natural production of hyaluronic acid, filaggrin and lipids, helping restore a naturally fuller and plumper look over time. Estée Lauder’s advanced pro-collagen complex and powerful skin strengtheners help restore skin’s elasticity and strength for a firmer, denser, more lifted look. The targeted, ultra-silky formula delicately resurfaces skin to enhance, brighten and even skin tone. Skin is left soft and comfortable. New Dimension Tighten + Tone Neck/ Chest Treatment 50ml RRP$160.00. Available at Estée Lauder counters nationwide at Myer, David Jones and select pharmacies from January 24th.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

Grandiflora’s Madagascan Jasmine Beloved Sydney florist, Saskia Havekes, founder of Grandiflora, has collaborated with perfumer, Michel Roudnitska to create the brand’s third, exquisite fragrance – Madagascan Jasmine. Madagascan Jasmine is a beautifully orchestrated fragrance joining Grandiflora’s suite of florals, created by Roudnitska who created its second fragrance, Michel. Again his artistry has achieved, with great subtlety, a pure and lingering interpretive masterwork that captures the intensity of this haunting white flower. Madagascan Jasmine (Stephanotis floribunda) is a pure white flower that shares its fragrance for only a few days. The moth-pollinated blooms have a biological clock that ensures the scent is at its most potent overnight. The fragrance has been created with deep respect for the original, says Roudnitska. To compose Madagascan Jasmine Michel Roudnitska refrained from using the usual citrus top notes and created instead what he calls a “typical heart fragrance”.The result is a parfum with a redolent jasmine core with subtle watery green notes and different threads of musk to balance the whole. “I feel,” he says “it is a spiritual fragrance because I tried to reproduce my feeling about the flower using only natural jasmine and some synthetic molecules to catch the specificity, the very heart, of the scent.” According to Grandiflora, the Australian perception of jasmine is that saturated sweetness of star jasmine blossoms growing rampant. The Stephanotis or as more generally known, Madagascan jasmine is more singular, far less common and much more sophisticated in scent. Known as a bridal flower in the northern hemisphere, it became a firm favourite at Grandiflora and the natural choice to follow on from the Magnolia Grandiflora duet of parfums. Saskia’s rapture with rare white exotic blooms led her to ask Michel Roudnitska to interpret this particular jasmine. The perfumer bought a plant and patiently observed and engaged its deep green leaves and waxy skinned petals. His interpretation is a fragrance that evokes summer as a simmering layered ritual. Here is a perfume with a rich heart and heady resonant strength. Just as Saskia favours bold flowers, Michel created a Jasmine that is fresh yet heady, like a drenched flower freshly cut. RRP $185.00, 100mls. Stockists: specialist perfume retailers throughout Australia, as well as in store at Grandiflora Potts Point and all Lee Mathews boutiques. See mention of the media launch in Ainslie’s column on page 25.

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Elizabeth Arden targets skin illumination Inspired by the clarity of beautiful Asian skins, Elizabeth Arden celebrates Chinese New Year with a focus on its Skin Illuminating range with three new products joining the line-up on 31st January at department stores nationwide. Committed to developing ground‐breaking skincare solutions for all skin types, Elizabeth Arden Skin Illuminating is an advanced skincare collection that addresses the various degrees of skin discolouration, uneven texture and tone. Featuring the new Skin Illuminating Retexturizing Pads and newly reformulated Skin Illuminating Brightening Day Serum and Skin Illuminating Night Capsules, this innovative line-up is able to transform the appearance of dark spots and uneven tone, while enhancing the skin’s ability to reflect light. With proven formula efficacy and textures that feel luxurious on application, Skin Illuminating takes a scientific approach to targeting dark spots and discolourations as well as the skin’s loss of radiance and luminosity, ensuring visibly brighter‐looking skin. “To achieve the most even‐toned, radiant‐ looking skin possible, it’s important to not only focus on dialling down the darkness,” says Art Pellegrino, Vice President of R&D and Package Development for Elizabeth Arden. “It is crucial to also act on enhancing light reflectivity on the surface of the skin, with products that help to promote a brighter, more radiant complexion.”

The Skin Illuminating Collection Skin Illuminating Brightening Day Serum ($95.00, 30ml) is a concentrated yet lightweight daytime serum that helps skin appear smoother, more even and luminous. With consistent use, 93% of women showed an immediate clinical improvement in skin brightness, radiance, tone and texture. To use: following the application of Elizabeth Arden Superstart Skin Renewal Booster, apply 3‐4 drops of Skin Illuminating Brightening Day Serum to fingertips and smooth onto face and throat. Skin Illuminating Night Capsules ($100.00, 50 capsules) contain a high performance night-time serum which works while the skin recovers during sleep to help it look profoundly smoother, crystal clear and radiant. Once again 93% of women showed an immediate clinical improvement in skin brightness, radiance, tone and texture with daily night-time use. To use: open capsules by twisting the tab around twice to snap off. Smooth serum onto cleansed face after applying Superstart. To protect the integrity of the advanced formula’s ingredients, store Skin Illuminating Night Capsules away from direct light and in a cool, dry place.

Michael Brown is St.Tropez’S tan man Introducing St.Tropez Skin Finishing Expert, the beauty guru Michael Brown, who will share tips and application techniques to help consumers get the best out of their tanning purchases. With one St.Tropez spray tan performed every minute and one St.Tropez product sold every fifteen seconds around the world, St.Tropez Tan’s status as a global leader in self-tanning is proven by purchase. Supporting the products is education and to this end, St.Tropez has appointed one of the country’s leading beauty experts, Michael Brown as the brand’s Australian Skin Finishing Expert. Of working with St.Tropez, Michael says: “It’s so easy for me as I have been a fan of the products for such a long time. Being a make-up artist first and foremost, it has always been my go-to tanning product. I love St.Tropez’s Skin Finishing philosophy, as it is so in line with my

Skin Illuminating Retexturizing Pads ($80.00, 50 pads) provide results that are compared to those of a professional spa treatment. These are intense skin resurfacing pads intended to safely exfoliate the top layers of skin for a clearer, more radiant and even‐toned appearance. Infused with a blend of Essential Oil, Amino Acids and 5% Glycolic Acid, these cleansing treatment pads effectively cleanse and retexturise skin while enhancing surface skin cell renewal for a more radiant complexion over time. To use: after cleansing, gently wipe pad on to the face and neck in an upward and outward motion. A tingling, warming sensation is likely to occur. Advise your customers not to leave pad on skin for a prolonged period of time and to dispose of each pad after a single use. They are recommended for use twice a week as part of a skin cleansing routine. For a more intensive skin brightening treatment or to address a specific skin condition, Skin Illuminating Retexturizing Pads can be used up to three times per week. The pads are used before applying Superstart and then Skin Illuminating Brightening Serum.

work and the Australian tanning industry - it’s been such an easy fit and I love working with such a premium brand”. Known for his work as a make-up artist to some of the world’s most beautiful faces (Miranda Kerr, Gisele Bundchen, Jennifer Hawkins, Jesinta Campbell and Margarita Missoni to name a few), Brown has also expanded his work publicly, sharing his experience and knowledge, giving tips and technique know-how across multiple platforms, including Channel 9’s Mornings.

Share Michael’s Top Tanning Tips with your customers

1. In the days prior to applying tan, prep the skin by injecting intense hydration with the St.Tropez Tan Enhancing Moisturiser. 2. Exfoliate with the St.Tropez Tan Enhancing Polish and complete all hair removal at least 24-48 hours prior to application. 3. Don’t moisturise the entire body before a tan - focus on the driest areas of the skin such as hands, feet, elbows and knees. 4. When applying tan, start from the feet and work upward to avoid creasing. 5. Moisturise the body as much as possible following tan application as this increases longevity and even-fade of the tan.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

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A brush with professionalism

Nude by Nature launches a nine-brush collection of tools for complexion make-up application. Leanne Parodi - Marketing Manager, Nude by Nature tells Esprit: “It’s a truth universally acknowledged that the quality of a make-up brush directly correlates with the quality of a make-up application. At Nude by Nature, we believe that the right brush can revolutionise a beauty routine. This is why we developed a comprehensive collection of nine high quality expert brushes, designed to perfectly complement our make-up range and cover all the needs for a complexion make-up, from achieving a flawless canvas to the most sophisticated contour techniques. “Supporting the Nude by Nature commitment to make-up that’s good for you, the brushes are made of ultra-soft, high quality, synthetic fibres which are entirely cruelty-free, giving a smooth, flawless and professional finish. Nude by Nature’s new make-up brushes have a prestige look with brand signature chocolate brown handles, two-toned bristles and elongated ferrules. Each brush is individually named and labelled for ease of use, ensuring you have the right brush, every time. “With beauty tutorials on the rise, customers are more educated and looking for high quality tools, this is evident with the brush category in 8% growth in value MAT^. Our hero Mineral Brush with a large and loyal following, has been voted Favourite Cosmetic Brush three years in a row, in Australia’s leading Pharmacy. For this reason we have kept this brush in the new collection, giving it a facelift to align with the new design. It’s no wonder Nude by Nature is Australia’s No.1 mineral make-up brand*, proving that natural make-up and cruelty-free synthetic brushes are striking a chord with Australian women.” ^ Beauty Update value MAT 22/8/15 * Aztec Pharmacy data. Qtr ending 30/08/15.

The Face of Nude By Nature – Elyse Taylor In Oct 2015 Nude by Nature announced Elyse Taylor as the face of Nude by Nature. An Australian beauty and with an affinity to the Nude by Nature brand mean she is a natural choice for this alignment. Commenting on the appointment, 48

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

1: Nude by Nature brush collection 2: Elyse Taylor for the Nude by Nature brush launch campaign 3: Max May with Sheree Mutton – Australian Women’s Weekly 4: Elsa Morgan with Kristy Bradley – Woman’s Day 5: Michael Brown – rescu.com.au 6: Aimee Leabon – Marie Claire 1.

Leanne says: “Elyse captures the essence of Nude by Nature - as a young mother with a holistic approach to life she seeks balance and quality for herself and family. Nude by Nature is also committed to finding the best for you and your complexion. Free from toxins and filled with powerful, native Australian ingredients, Nude by Nature makeup not only provides a beautiful, flawless finish, it’s actually good for you.” As its first face of the brand, Elyse is described as one of Australia’s most successful model exports. She’s starred in countless international campaigns for brands including Victoria’s Secret, Tommy Hilfiger and Dolce & Gabbana, making this an exciting partnership for Nude by Nature as a leader in the natural beauty market. Nude by Nature Marketing & Product Development Director, Kristina Kunkel says of the signing: “Although her career has led her to the other side of the world, it only seemed fitting that she shared the same birthplace as Nude by Nature – Sydney, Australia. We wanted to partner with Elyse as she embodies natural Australian beauty.” Founded in Sydney in 2008 Nude by Nature has experienced phenomenal success, proving that the modern woman wants to extend her passion for a healthy, natural lifestyle to not just her skincare but her makeup as well. Nude by Nature’s mineral cosmetic range has grown to encompass a full selection of liquid and powder foundations, concealers, bronzers, blush, finishing powders, primers, illuminators and professional brushes.

The new Nude by Nature campaign starring Elyse was shot over three days by renowned Australian fashion photographer Stephen Chee. Set on the vast sand dunes of Stockton Beach in Newcastle NSW, Elyse looks gorgeous against the stunning natural backdrop. With soft tousled hair and an accessible, barely there make-up look, Elyse epitomises the Nude by Nature beauty philosophy. The feel-good campaign is all about embracing health, freedom and natural beauty. For beauty media to experience the collection first hand, Nude by Nature hosted a session with make-up artists Elsa Morgan and Max May. The brush collection Nude by Nature’s new make-up brushes have a prestige look with brand signature chocolate brown handles, two-toned bristles and elongated ferrules. Each brush >

hot off the press Training Q&A for Beauty Advisors

Clint Dowdell – Nude by Natural, Creative Director Esprit: To help Beauty Advisors selling the brush collection, please can you summarise the reasoning for having a broad range of complexion brushes. Clint: Like everything in life, there is always the perfect tool for a specific job that will make it easier. It’s the same for our brush collection; each brush is specifically designed to make applying the desired product easy and effective, with minimal effort (or skill) required. The right tools can turn a novice into an expert. E: How do the BAs then work through a consultation process with the potential customer? C: The single most important thing in sales is to find out what somebody wants, and give it to them. Listen to them by asking what their routine is, what look they are trying to achieve or to describe their perfect finish. Once you have this information you build a plan using the best solutions specifically for this customer. For example if a customer says: “I like a natural look and usually keep my routine simple”, then you could suggest the following. “Ok great, so we will keep it simple by using the Concealer brush to really help get a flawless, but light application around the eyes, then the Mineral brush is the perfect way to quickly and easily get a medium coverage from the Natural Mineral Cover. I would definitely warm the complexion with a bronzer using the Contour brush and the Angled Blush brush will give you a delicate healthy glow to the cheeks. And finally the Finishing brush to set the look. How does that sound for your routine?” Now, that’s an ideal situation, but of course you would gauge the customer’s response to the number of brushes and then recommended to consolidate the offering to key brushes or ones that can multi-task and achieve similar effects. E: What’s the ideal sale…can you talk through that scenario. The ideal sale for me is not simply recommending nine individual brushes, it is when the customer walks away feeling listened to and satisfied that they have spent money to provide a solution. By doing this you create repeat customers and enjoy the benefit of them returning so you can help again. In the above example, if the customer was a little overwhelmed by a multiple brush purchase, I would suggest to combine the Blush, Bronzer and Finishing brush into the Kabuki as an alternative and write the rest down for them to consider in the future. Otherwise I would recommend the Essential Collection seven-piece premium brush set as an alternative, a great value for money offering which includes brushes for face, eyes and lips featuring exclusive edition rose gold ferrules. Often by simply telling a customer they could “get away with just these, but this is the ideal solution when you are ready” makes them need it NOW!

is individually named and labelled for ease of choosing the right brush for the job: concealer brush, liquid foundation brush, mineral brush, retractable travel brush, contour brush, angled blush brush, kabuki brush, buffing brush and a finishing brush. There is also a new Essential Collection 7-piece premium set to complement the range, including brushes for face, eyes and lips featuring exclusive edition rose gold ferrules. The brushes are encased in an animal-friendly faux leather zip bag. They are ergonomically designed for precision, control and ease of use. The high quality, natural fibers perform just as well if not better than natural bristles, with the additional benefits of being more durable, hygienic and hypo-allergenic. The synthetic bristles have been expertly developed and shaped, with soft edges and fine tapered tips for smooth application and blending for a flawless finish.

Pretty Day

Pretty Night

Pretty Clarins

Clarins’ Autumn 2016 limited edition Make-Up Collection caters to a wide range of beauty desires. The palettes work well for both day and night – there’s plenty of choice to play with a variety of styles. Limited edition Pretty Day 5-Colour Eyeshadow Palette RRP $68.00 is a harmony of eyeshadows to naturally emphasize the eyes, in a shiny gold case. Pretty Night 5-Colour Eyeshadow Palette RRP $68.00 is a harmony of darker, intense eyeshadows, in a coffee bean case. New Eyebrow Pencil RRP $34.00 has a longwear formula and is available in three natural-looking shades that adapt to any style. It redefines and shapes brows. New shades of Ombre Matte Eyeshadows RRP $37.00 are carbon and heather. Crayon Khol RRP $38.00 creates a more intense look for the eye – the new shades are: carbon black and true violet. Rouge Eclat in Rosewood and Orange-red add the perfect finishing touch to make-up, day or night. Instant Smooth Perfecting Touch RRP $42.00 erases, smooths and fills in wrinkles, fine lines and enlarged pores. Be Long Mascara RRP $40.00 for lashes lacking in length, bolsters lashes to boost impact. Instant Light Eye Perfecting Base RRP $34.00 improves eyeshadow hold and refreshes the eyes, for long-lasting eye make-up. Available 22nd February from leading department stores, select pharmacies and retail specialists. ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

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Jurlique’s recyclable hand cream collection Born of a love of nature Jurlique’s original hand cream in Rose, which has evolved to include Lavender, Citrus and Jasmine is now more sustainably packaged. Jurlique’s 30-year life journey has seen it grow from a small, local brand in the Adelaide Hills through different parent companies and an evolution in global lifestyles. Very clearly identifying with its customer, the brand lives by a common belief that life doesn’t get better by chance. It gets better by change. “Here at Jurlique, we embrace change – which is why we’re so excited to be relaunching our entire hand cream range,” says Laurence Crussol, Managing Director ANZ-Europe/ Global Brand Marketing and Digital Jurlique International. “Our Rose Hand Cream has been a customer favourite since its creation in 1993. Now, the relaunch of our hand creams will make them more sustainable than ever before, while keeping the same nourishing formula. Our new and recyclable plastic packaging reduces their environmental impact by around 28% and eliminates around 70% of wastage

during production. Each year, our new and recyclable hand cream packaging will save 1,351,000 litres of water, 27,300kg of solid waste and 40,500kg of carbon emissions.” Designed to nurture the hands of those who nurture our Earth “Nature is the heart and soul of Jurlique, so it’s no surprise that the inspiration for our hand creams came from the garden and our co-founder, Ulrike Klein.” Ulrike is a Mother Nature herself, in the way she nurtures the plants, soil and life force around us. She lives and breathes her belief in the power of nature to nurture us. This principle is the reason why the Jurlique farm exists. It remains the heart of the brand ethic where they use holistic biodynamic farming methods to care for the Earth as it produces plants that care for us.

Two new Ecoya scents Cherry Blossom & Tuberose and Double Vanilla & Cedarwood are the two new scents from Ecoya launching in February. The fragrances are available in Madison Jar candles, $39.95 and Reed Diffusers $49.95. Created by master perfumer, Isaac Sinclair, they are limited editions and available for six months. Cherry Blossom & Tuberose - the sweet essence of cherry blossom is entwined with notes of leafy greens and balanced out with a white floral bouquet of tuberose. A playful composition of fruit and floral. Double Vanilla & Cedarwood - smooth notes of creamy double vanilla are blended with musky undertones of cedarwood and enhanced with soft and sensuous amber notes. A warm and full-bodied fragrance. Cherry Blossom & Tuberose is presented in an ice pink Limited Edition carton and the Double Vanilla & Cedarwood in an on-trend khaki green. Both cartons and candles feature brushed matte bronze detailing. The natural soy wax candle uses a pure lead-free cotton wick. Soy wax candles create significantly less carbon emissions than most other candles and offer a burn time of up to a third longer, as well as burning cooler than most other waxes.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

So, back to hands. Anyone who gardens will know and certainly those working on a farm will be very aware that our hands suffer from working the land. After long hours of working the soil at the Jurlique farm, Ulrike found that her hands were often very dry, and in need of extra care. This drove her to develop a hand cream that would not only give her hands the deep hydration they needed, but also celebrate her deep love of nature. “The result was our nowiconic Rose Hand Cream, which is rich in Rose extracts and our exclusive biodynamic blend of potent farm ingredients. Its unique rose fragrance enlivens your senses as it reconnects you to nature. And its deeply hydrating formula leaves skin as soft and supple as the rose petals that inspired it.” On counter 21st February. RRP $59.00, 125ml and $29.00, 40ml at Jurlique stores, department stores and selected pharmacies.

Scotty’s stocks Dose of Colors Scotty’s Make-up & Beauty specialist beauty retailer is now the exclusive Australian stockist for trending cosmetics brand, Dose of Colors. Scott Lattimer, CEO of Scotty’s Make-up & Beauty, comments on the news: “I’ve been searching for a new creative, colourful retail range for some time, and it is with great pleasure that I met Aro from Dose of Colors, at IMATS Sydney 2015, to establish an agreement to become their exclusive Australian stockist. I am excited to announce that Dose of Colors is now available in both stores and online.” (Scotty’s Make-up & Beauty, Glebe, NSW and Fitzroy, VIC.) Dose of Colors complements Scotty’s Make-up & Beauty’s current retail portfolio, comprising: SFX make-up, skincare, haircare, tools and accessories and cosmetic sanitiser, adding a dose of high-pigmented lip colour, with matte and gloss finishes, in shades that span the full colour spectrum, as well as Highlighter and Eyelash offerings. Founded in the USA by professional Make-up Artist Anna Kagramanyan, Dose of Colors specialising in a creative palette. Each lip product in the Dose of Colors collection is vegan, cruelty free, gluten free and paraben free. All Baked Highlighters are cruelty free. Prices start at $23.00.

hot off the press

Estée Lauder introduces Brow Now

Lauder’s Brow Now is a full service brow collection of breakthrough and quick transformational tools and techniques for the best brows. Brow are well and truly on the beauty map deservedly gaining the status as one of the most important features of a face. A well-defined brow brings balance and proportion, creating a refreshed, polished and youthful look. Estée Lauder Brow Now collection provides the tools for shaping, taming, tinting and lifting. Brow Defining Pencil is a 2-in-1 gel pencil that tints and sets brows in one stroke. The gel-gliding texture helps style and set brows while natural-looking pigments fill in thin, patchy spots for a quick and simple fix. There are five shades: Blonde, Soft Brown, Rich Brown, Black Brown and Black. RRP $38.00. Double Brow Brush is a dual-ended brow tool. On one end is an angled cut brush to precisely fill and define brows, while the opposite end has a brush for blending. RRP $38.00. Automatic Brow Pencil Duo is a double-ended brow tool with twist-up, brow colour on one side and a styling, blending brush

on the other. The shades are Soft Blonde, Soft Brown and Soft Black. RRP $44.00. Double Wear Stay-in-Place Brow Lift Duo, also a dual-ended pencil, provides 12hour staying power brow filling formula that glides on to shape, fill and define brows. It’s a universal highlighter shade to enhance the brow arch for an instantly lifted appearance. The retractable pencil has a very thin tip that is always exact without any sharpening needed and is easy-to-hold, for control when creating precise hair-like strokes. The shades are: Blonde Brown, Soft Brown, Blonde Brown, Rich Brown, Black Brown and Black. RRP $44.00. Volumizing Brow Tint is a lightweight fiber-filled gel tint formula that lasts up to 12 hours. It fills in patchy, uneven spots and builds easily for fuller, natural-looking brows in a few simple steps. The specially designed, micro tapered brush builds and shapes with precision and combs through to blend while the water resistant, smudge and transfer

proof formula keeps brows in place all day. There are five shades: Blond, Soft Brown, Rich Brown, Black Brown, Black. RRP $38.00. Stay-in-Place Brow Gel provides the finishing touch. This brush-on clear gel comes with a mini-mascara brush designed to make it quick and easy to tame, shape and set brows. The non-flaking formula in a clear shade can be used alone or on top of another eyebrow product for the polished, finishing touch. RRP $38.00. Available now at Myer, David Jones and selected pharmacies.

Dermalogica Skin Soothing Hydrating Lotion

Moonlight Cinemas: Benefit Glam Grass

Specifically formulated for teen skin, Skin Soothing Hydrating Lotion from Dermalogica’s Clear Start franchise is a light-weight, oil-free moisturiser.

Benefit Cosmetics is sponsoring this seasons Moonlight Cinemas across Australia through to March 2016. Tickets to the exclusive ‘Benefit Cosmetics Glam Grass’ will be available for purchase in Sydney, Melbourne, Brisbane, Adelaide and Perth. The premium tickets include a branded bean bed, prime viewing position and a Benefit Cosmetics deluxe product sample. Customers are enticed to grab their girlfriends and treat themselves to a gorgeous night under the stars! Moonlight Season: December 2015 to March 2016.

Target consumers for this light lotion are teens experiencing dryness in addition to breakouts, and often as a result of their acne treatments. Oily skin is often blamed for blemishes, but dehydrated skin can bring on breakouts by triggering excess oil production in the follicle. While teens are treating their acne with drying ingredients, they may actually be perpetuating the breakout cycle. New Skin Soothing Hydrating Lotion helps young skin strike the optimum balance, simultaneously restoring moisture to areas that feel dry, and helping skin re-calibrate oil production to prevent future oiliness and breakouts. Hyaluronic Acid brings instant relief to areas of skin which may be experiencing dehydration, while squalane derived from eco-certified sugarcane softens and nourishes. The skin-soothing formula helps reduce redness, inflammation and flakiness that can often accompany other acne treatments and medications, and contains the refreshing, naturally aromatic essences of ginger, orange and grapefruit. Like all Dermalogica and Clear Start products, new Skin Soothing Hydrating Lotion is formulated without artificial fragrances, dyes, parabens or mineral oils, all common irritants which may trigger or prolong an acneic response. Clear Start Skin Soothing Hydrating Lotion will be available from January 2016, RRP $29.00. Available at authorised Dermalogica® spa, salons and skin centres nationwide.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

hot off the press

The eyes have it for a Grand Entrance Elizabeth Arden Grand Entrance Mascara goes for bold. Described as a triple effect mascara it has precision brush technology specially designed to instantly deliver an impressive increase in lash length and volume and a proven increase in curl* for luxe, lush lashes. Elizabeth Arden Grand Entrance Mascara’s glossy, long‐wear and water‐resistant formula coats lashes to separate, extend and intensify their appearance. The result? All‐day lift and curl that doesn’t flake, smudge or dry out. This multi‐benefit mascara has an emollient rich and vitamin fortified formula that conditions, treats and protects lashes. With a false lash effect the goal, its advanced, peptide‐based Lash Building Complex instantly creates high‐definition volume and lift. It amplifies lashes with every stroke. The 3‐in‐1 triangular brush technology enables the user to create customised and dramatic lash effects. Its ergonomic curved reservoir precisely transfers a customised dose of product onto lashes for “outrageous body without clumping” says Arden. Three rows of alternating wedge‐shaped discs and conical bristles grab each little lash to extend and separate with ultra high‐definition while the unique push‐up tip lifts and curls for an instant false‐lash effect. There are two shades: Stunning Black and Stunning Brown. Application tip: rotate the brush so that the curve is ‘cradling’ the lashes. With the brush curved to the eye, push the wand into lashes and wiggle from side to side working up and out. Finally, with the push‐up tip, swipe even the tiniest lashes from the root to the tip for a lifted, defined and wide‐eyed effect. For added intensity, apply additional coats. RRP $42.00, available 17th April 2016. * 80% increase in lash length and volume and 162% increase in curl. Based on an instrumental analysis and subject self‐assessment of 31 women aged 19‐45 in a US clinical study.

Arden aims for flawless When has flawless ever been out of fashion? But it can be elusive. Elizabeth Arden R&D has been working on formulating a prepping product that gives a great canvas that promises to knock five years off one’s appearance Remember Elizabeth Arden began life as a beauty salon brand… more than 100 year ago. Today, its R&D remains focussed on innovation with genuine benefits, formulating products that fuse skincare benefits with luxury cosmetics. March sees the launch of one such innovation: Flawless Start Instant Perfecting Primer - a silky, lightweight, universal primer that instantly perfects the look of skin. Creating the best possible canvas for each individual skin to enhance the look and wear of their make-up, this primer smoothes uneven texture and diminishes the appearance of pores, fine lines and wrinkles, while imparting skin with a moisturised and radiant glow. Research reveals that after two weeks of use three out of four women agreed that Flawless Start Instant Perfecting Primer made their skin look five years younger * and 86% felt that their skin immediately looked retouched**. The formula is oil-free and non-comedogenic and blends smoothly into all skin types. The triple blurring complex with light‐diffusing technology immediately blurs fine lines and pores and evens the look of the skin, to create a flawless backdrop for make-up application. The formula includes emollients and special oils that improve the longevity and performance of foundation to keep makeup looking fresh all day. In addition it provides skincare benefits, helps control shine, maintains moisture and absorbs oil. To use: following the usual skincare routine, a thin layer of primer is applied evenly over the face and under the jawline. RRP $48.00, 30ml. Available at Arden counters nationwide from 6th March 2016 *Based on a US home use consumer study of 110 women aged 30-55 after 2 weeks of use **Based on a US home use consumer study of 110 women aged 30-55 after 15 minutes of wear

Online skincare first for Australia Online beauty retailer Adore Beauty (www.adorebeauty.com.au) is the first and only pureplay e-tailer in Australia to be approved as a full-range stockist for leading salon skincare brand, Ella Baché (available in David Jones through the instore salons). The full range of Ella Baché products launched at Adorebeauty.com.au late November 2015. This follows a series of other prestigious brand launches in 2015 for the Melbourne-based e-tailer, including department store stalwarts Bobbi Brown and Estée Lauder, and the formerly salononly Aspect, Cosmedix and Payot. “We are so excited to be working with Ella Baché and representing these amazing products online,” says Adore Beauty founder and CEO, Kate Morris. “It’s obviously a big decision for a salon brand to expand into the online channel, so we consider it a significant endorsement of the way we care for our customers. It’s a great honour to be entrusted with the heritage of this famous skincare brand.” Ella Baché CEO, Pippa Hallas comments: “Connecting with the next generation and online customer is important for us at Ella Baché, complementing the salon experience our customers are traditionally used to. By partnering with Adore Beauty, an Australian owned and run business, we are confident that our brand’s heritage – providing results driven skincare solutions – will remain significant for our new Adore Beauty consumers.” The Adore Beauty website is on track to clock up over 4 million visitors this year, and stocks nearly 10,000 products. Other key brands include Aesop, Dermalogica, Jurlique, SK-II, Lancôme, Clinique and Benefit.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

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Nip+Fab joins Priceline portfolio

4. 3.

Nip + Fab, the genuinely innovative skincare range, has launched into Priceline in the Australian market (also available at Target). Nip + Fab is an accessible, affordable, effective skincare and bodycare range founded by Maria Hatzistefanis (founder of Rodial). Designed to deliver targeted treatments for the face and body, Nip + Fab’s formulas are crammed with innovative and natural advanced skin smoothing, boosting and firming ingredients. Nip + Fab is premium skincare for everyday concerns at everyday prices. Nip + Fab’s skincare range has entered into Australia’s leading beauty retailer, Priceline. The brand hosted a media event to showcase the range including Dragon’s Blood, Bee Sting, Glycolic Fix, Viper Venom and launched the new Kale Fix range. Speaking at the event Sebastian Saggio and Ben Ballarin, co-directors of the brand’s distribution company, SJS Worldwide described Nip + Fab as: “High end product at a mass market price. It caters to everyone, is results driven, making a difference fast. Worldwide it has a cult following with celebrities using it. Nip + Fab is a top selling skincare brand in the UK. We love the ingredients used. Glycolic Fix is our leading product. Launching into Priceline is exciting for us and driven by consumer feedback saying it was something we needed in Australia.” Internationally Kylie Jenner is a brand ambassador. Locally in Australia Misty Francis, freelance beauty therapist, is associated

with Nap + Fab, available for events and as a working ambassador. The Glycolic Fix pads are Misty’s “absolute favourite” she says. Beauty media sampled the products. All products can be used by any age and product choice depends on their concern. Nip + Fab in Priceline Priceline’s decision to range Nip + Fab comes from the huge interest in the category. Priceline tells Esprit: “The overall skincare category grew at 24% (year on year). The Cosmeceutical category is our fastest growing sub category and PLP has 15% category share…and growing with brands such as Nip + Fab joining the stable along with brands including Rodial (the big sister of Nip + Fab), Hylamide, Restylane Skincare, Neostrata, Indeed Labs, Manuka Doctor, Dr LeWinn’s, Skin Doctors and Freeze Frame. “Nip+Fab is offering the Priceline customer access to entry products in the Cosmeceutical sub category. It complements Rodial which sits at a higher price point with Nip + Fab aimed at slightly younger customers, with a more accessible price point as an entry to the segment.” Tania Yates-Hammond Senior Skincare Buyer at Priceline Pharmacy tells Esprit: “I’m really excited to share the amazing products

1: Nip + Fab’s Ben Ballarin and Misty Francis 2: Justine Dunton Rose – PopSugar and Aimee Leabon – Marie Claire 3: Melissa Mason - Girlfriend, Eliza Cracknell – ninemsn honey, Yelena Fairfax - beautydirectory 4: Gabby Tully - Priceline, Iantha Yu – The Carousel and Carli Alman – Pacific Magazines 5: Sebastian Saggio – Nip + Fab with Andrea Ferrari – Esprit Magazine 6: Meg Bellemore – Cosmopolitan, Kelly Baker – Australian Women’s Weekly, Sarah Brooks-Wilson – Cleo/Dolly and Dani Jackson – Who

we find overseas with our customers. I know that for them to fall in love with them like I do, we need to have our staff understand what the unique proposition of a product can deliver to a customer’s beauty regime. Brands like Nip+Fab have some truly unique products, especially the Kale range which is exclusive to Priceline Pharmacy; this excellent range is so relevant and forward thinking – Superfoods are where it’s at right now. “And the Glycolic Cleansing Pads are the #1 product worldwide; there isn’t anything else like this in our Priceline Pharmacy stores – nor even the market more broadly. Bringing new ranges to the Australian woman is exactly what my role is about.”

Kiehl’s Ultra Moisturising Balm Dry skin, which can appear as dull, rough and uneven, affects men and women around the world. In fact, as many as 78% of women in France, 70% in the US, 69% in Japan and 65% in China as well as 60% of men in China, 45% in the US and 37% in France cite it as a concern*. To address this need, Kiehl’s Since 1851 introduces its new hydration innovation, Ultra Facial Deep Moisture Balm featuring the extract of one of the most resilient flowers on the planet, the Edelweiss Flower. Kiehl’s chemists have been innovating in the hydration category since the 1970s. This more than 40 year heritage has established their advanced understanding of hydration and its important role in maintaining healthy skin and protecting skin’s barrier. To maximize the hydration benefits of new Ultra Facial Deep Moisture Balm, Kiehl’s chemists combined the efficacy of Edelweiss Flower Extract with the Ultra Facial Collection’s iconic ingredients Antarcticine and Squalane to help store and retain skin’s moisture. The formula provides such rich hydration to dry and very dry skin that in a clinical study conducted in Colorado Springs, Colorado (during the winter season, when temperatures and humidity are at their lowest) it was demonstrated to increase skin hydration by 43.3% after one week and 61.1% after four weeks. Available January, 50ml RRP $38.00. * L’Oréal Research conducted on 258 Million women globally/L’Oréal research conducted on 175 Million Men globally

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

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Palmer’s goes coconuts Palmer’s, the affordable body skincare brand, launches what it calls its most decadent formula to date: Coconut Oil Formula with Vitamin E. When the boss’s son makes an international visit to launch his company’s latest line, you know they’re serious about its offer. Enter the engaging go-getter Robert Neis, President and CEO of ET Browne, the owners of Palmer’s, on his first visit to Sydney, from the US. Palmer’s Coco Butter brand is well known around the world where it sits on the shelves of pharmacy and drugstore shoulder to shoulder with an ever-growing range of competitor body smoothers and soothers. The key to its success, according to Robert Neis is its adaptability to evolve with new and relevant ingredients and formulae. At the media launch of the Coconut Oil Formula with Vitamin E, Robert tells Esprit: “Palmer’s was founded in 1840 and is one of America’s oldest skincare companies. Soaps and ointments were the main products we made then and they were revolutionary. We’ve always been R&D led and invest heavily in those resources. The new technologies at our disposal mean our new formulas are more advanced than ever. Take our new launch, Palmer’s Coconut Oil Formula Skin Care range. It is free of parabens, phthalates, sulfates and contains no mineral oil, dyes, GMOs or gluten. It’s a key focus to deliver accessibly priced natural products and has been since our first cocoa butter product in 1975.” David Haskard, General Manager - Marketing and Sales at E.T Browne co-hosted the media briefing. He spoke of Palmer’s bold move in 2014 to launch into face care. It transformed into rapid growth for the company. “Our skincare growth was twice that of the overall skincare market. It resonated with consumers.”

Robert continued 1: Robert Neis - President and the story: “Today we CEO ET Browne with Andrea constantly look at Ferrari – Esprit Magazine and new ingredients with Elisabeth King – business journalist modern benefits. Re2: Ryan Ottey and Khiran membering our herDhillion - Metcash itage of working with 3: Hayley D’Onofrio – InStyle and 4. Danielle Jackson - Who cocoa butter that with 4: Palmer’s Coconut Oil Formula accidents we eventuwith Vitamin E range Caprylic Acid, Capric Acid, Proally created the original formula. Mixing it teins, and Vitamin E. Lauric Acid with different oils and melting temps we cre- is highly valued for its anti-microbial and anated a product that could be used as a beauty ti-bacterial properties while Caprylic Acid is preparation. It’s the same with coconut oil. a natural anti-fungal agent. These three acids It took two years to develop the lotion.” Re- are also known as fatty acids that help to creferring to the company on a world stage, he ate a micro-thin barrier, locking in moisture said: “We’re a nice size but not a huge player. for longer, while naturally occurring proteins We’re successful because we make ridiculous- and vitamin E aid in boosting skin renewal ly effective products. The products speak for and regeneration. themselves. The coconut ingredient came Palmer’s Coconut Oil Formula contains from an in-house brainstorming, talking Tahitian Monoi Oil (Gardenia Tahitensis about popular ingredients and benefits. Also Flower). our customer research asked what is the best Monoi (mah-noy) is made from soaking the ingredient - they said coconut oil. Another petals of the Tiaré flower in locally sourced key element is what we’ve taken OUT of the Coconut Oil and extracting the fragrance. formulations.” Dubbed the Sacred Oil, Monoi Oil has been Four products launched Palmer’s Coconut used for centuries by islanders to keep hair Oil Formula with Vitamin E range. “With and skin moisturised and protected from enadditions we’re building a skincare range vironmental elements. The range comprises four products, over the next year. We launched a Shea range in 2014; Perfecting Facial Oil has just won a currently. Palmer’s Coconut Oil Formula Priceline pinkie award…we haven’t seen the with Vitamin E Body Lotion - RRP 250ml, $7.39 and 400ml, $9.99. Palmer’s Coconut ceiling yet with growth.” The natural beautifying benefits of Coco- Oil Formula with Vitamin E Hand Cream nut Oil (Cocos Nucerifera) are well known. RRP 60g,$4.49. Palmer’s Coconut Oil Consumers love its superior moisturising Formula with Vitamin E Body Oil RRP properties, its super skin-healing benefits and 150ml, $9.99 and Palmer’s Coconut Oil the natural fragrance. Coconut Oil is load- Formula with Vitamin E Body Cream RRP ed with healthy skin benefits: Lauric Acid, 125g, $9.99.

New Orleans Collection by OPI The city of New Orleans’ indomitable spirit is the inspiration for OPI’s latest nail colour collection. From the filigreed iron of its balconies to the jazz and jambalaya that permeate its air, this city exudes grace, gumption and joie de vivre. New Orleans Collection by OPI features 12 nail lacquer shades that take nails and toes from beignets at Café du Monde through to nightcaps on Bourbon Street. Sweet, spicy, soulful and vibrant, the palette pops with shades that are inspired by a town where parades just happen and dancing in the streets is de rigueur. “The colours of New Orleans are more vibrant than ever, and we celebrate them wholeheartedly with our spring collection,” says Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “New Orleans is a place to recharge and revel. One where the atmosphere is delightfully diverse, where the food is epic and where music feeds the soul. We hope we’ve bottled up a little of that special NOLA culture, all while supporting the city’s remarkable renaissance.” New Orleans Collection by OPI, $19.95 each, will be available from February exclusively from select salons, Myer and David Jones.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

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Juicy news

Juicy Couture has news. There’s a new limited edition fragrance - Viva La Juicy Rosé. And the irreverent brand has a new ambassador for their Viva La Juicy franchise: supermodel Candice Swanepoel comes on board as a Juicy face. Let’s start with the new fragrance. It’s a whimsical scent. Viva La Juicy Rosé highlights the success of the Viva La Juicy portfolio by showcasing the scent’s playful side. The Rosé girl is described as the queen of light-hearted fun. She sees the world through rosé coloured glasses and celebrates in the most surprising of places. With one spritz, our bubbly princess lives life on #RoseEveryday and escapes to a whimsical garden oasis where she is showered with glittering sunshine and pink champagne bubbles. Just like its muse, Viva La Juicy Rosé spontaneously transforms an ordinary day into an unforgettable, vivacious party. Since the 2008 launch of Viva La Juicy, the iconic scent has given rise to a number of unforgettable sister scents – the sheer and romantic Viva La Juicy La Fleur, Viva La Juicy Noir the perfect scent for a night out and the over-the-top decadent scent, Viva La Juicy Gold Couture. Inspired by the Viva girl’s free spirit, optimistic outlook and exuberance, Viva La Juicy Rosé has a bouquet of honey-like pink blossoms, fizzy citrus notes and a glow of sensual amber. Honorine Blanc, the perfumer says of her creation: “The fragrance is like a burst of femininity. Like the tiny bubbles in champagne, it is an elegant celebration.” The scent opens with the fresh fruity notes of Italian mandarin and william pear, intertwining with soft jasmine petals. At the heart are glamorous notes of rose centifolia,

white peony and jasmine sambac. It dries down with decadent Ambrox and sensual orris absolute and benzoin. Playing the part of the Viva La Juicy muse is international beauty icon and supermodel Candice Swanepoel. She’s been chosen as perfectly embodying this whimsical girl who lives to celebrate life with the pop of a champagne bottle. With her ability to spontaneously transform an ordinary day into an unforgettable, fabulous occasion, the campaign captures Candice’s playful energy, while incorporating her feminine and glamorous presence. For the Rosé variant, the iconic Viva La Juicy-style bottle shimmers with an ombré effect, fading from splashy pink to radiant gold. EdP Spray, 100ml $110.00 and 50ml $85.00. On counters from the 28th February.

Candice is the face of masterbrand, Viva La Juicy. She perfectly fits with the Juicy Couture manifesto to be larger than life and to enjoy every moment fiercely. The veritable ‘it’girl, Candice never turns down the opportunity to be the life of the party. With one spray of Viva La Juicy, she’s the centre of attention at an extravagantly vivacious party. Inspired by the feminine glamour of the Viva La Juicy girl, the latest campaign channels Candice’s extroverted personality, infectious charisma and the fragrance’s iconic message to be larger than life and enjoy every moment fiercely. Commenting on the fragrance, Candice says: “What I love most about Viva La Juicy is that I can wear it from day into night. Whether you’re spending the day with your girlfriends or going out dancing at night-time, it’s the perfect fragrance. The fruity, floral scent will always turn people’s heads when you walk into the room. ”

L’Oréal Paris Nude Magique Cushion Foundation Building on the sales success of the Nude Magique range, L’Oréal Paris is strengthening the line-up with the addition of make-up’s hot-topic formula – cushion. Combining all the benefits of a liquid foundation in the convenience of a compact, Nude Magique Cushion is a new make-up offering which brings new technology, a new ‘tapping’ application and a trending finish…all designed to create the ultimate fresh, glowing, natural look. It debuts on counter in February 2016. Pioneered in the prestige category, Loréal Paris’ design provides a micro-aerated cushion that is elastic to the touch, releasing a measured dose – described as ‘the perfect amount of foundation’ – every time. This liquid-cream fluid offers SPF25 protection from the sun. The liquid formula is weightless, super-blendable and buildable, with light to medium coverage. The super soft application puff is non-absorbing and anti-bacterial for the clean no-mess, no-wastage application. Nude Magique Cushion Foundation is available from February 2016 in selected supermarkets, pharmacies and variety stores RRP $29.95.

Here’s the application tips: Step 1: Gently press the applicator puff onto the cushion sponge Step 2: Smoothly glide over skin for perfect, even coverage. Then, in a rapid tapping motion, tap to reveal the ultimate fresh glow. The more you tap, the more you glow.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

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Cosmax prestige fragrance launches Cosmax’s stable of fine fragrances has a busy launch period this quarter – let’s take a look at what’s heading to the counters soon. Elie Saab Rose Couture EdT launches Feb 1st in three sizes: 30ml, $82.00, 50ml, $120.00 and 90ml, $170.00. Inspired by his couture, this latest fragrance is a floral, with rose taking centre stage. In addition to the Elie Saab Parfum olfactory signature of orange flower and jasmine, a rose crystallised accord brings a subtle sweet treat to the scent. There’s a new sophistication in the base notes with a delicate harmony between vetiver, sandalwood and patchouli. Pictured right. Aqua Di Parma Rose Nobile is a limited edition debuting in February in one size: 100ml, RRP $260.00. The bottle is a stylised interpretation of the rose flower adorning the entire surface of the bottle making it even more feminine and refined. Also a Limited Edition is Paul Smith’s Rose, another Feb launch: RRP $98.00. It’s inspired by a joyful and sparkling mood starring a graceful ivory rose. For this brand, a new chapter is written each summer season with a different colour and olfactive variation around the rose with a subtle and romantic British twist. Key notes - top: blackcurrant, tea, violet and watermelon, heart: iris, damas rose and tea rose, base: amber, white musk and cedarwood. Rose again for Flower By Kenzo Eau Florale, arriving on counter in February for a limited time - 50ml EdT RRP $106.00. Described as a rose floral fragrance it is

summery and full of radiance. The key notes are: sparkling top notes of pink grapefruit, floral heart notes of white peony and Bulgarian rose and cocooning base notes of vanilla. Acqua Di Parma Fruit & Flower Lavanda candle weighs in at a glorious 900g, RRP $165.00. On counter in March. An elegant handmade perfumed candle with crushed lavender flowers hand placed into the wax it is a beautiful decoration in itself. The fragrance is simply Lavender, a sophisticated aromatic scent. As with all Acqua di Parma candles they burn only on the inside allowing the frame to stay undamaged. Acqua Di Parma Blue Mediterraneo is a new fragrance we’ll see on counter in March. There’s two sizes of EdT: 75ml, $110.00 and 150ml, $170.00. This precious blend of breezy and zesty notes combines the intense signature of spicy and woody notes. An evolving composition that continuously uncovers new facets. Top notes: high quality

Ceramide make-up goes ultra Ceramide foundation is known for its treatment formula. With Ceramide Ultra Lift and Firm Makeup SPF15, a luxurious cream foundation, the offer includes Ceramide Plumping Technology (CPT) to visibly lift and firm the look of skin. Also new is Ceramide Ultra Lift and Firm Concealer with the same benefits - a high-coverage, ultra-creamy concealer for the vulnerable eye area for a brightened, firmed and lifted appearance. Ceramide Ultra Lift and Firm Makeup SPF15 is a moisturising cream foundation with CPT, Ceramides and Advanced Moisture Complex which diminishes the appearance of fine lines, perfects skin tone and creates a luminous finish that lasts all day while providing SPF15 sun protection. Other notable ingredients are SNAP-8, with 30% more plumping power than Argireline, and Hibiscus Seed Extract, a revitalising botanical that provides strong support to skin’s natural collagen, elastin and protein network. It delivers visible plumping, lifting and firming effects to skin’s appearance. Skin looks firmer, more cushioned

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

cedrat and petitgrain combine with the aromatic notes of black pepper to strengthen the freshness and provide a refined vibration to the note. Heart notes: the fresh and clean note of lavender is twisted with the spicy power of the black pepper that instills a fresh breath to the fragrance. Base notes: this dynamic blend is balanced by the sweet smell of the ciste, the woody earthy notes of the vetyver and the mild and pleasant note of Virginia cedarwood. L’Eau d’Issey pour Homme Fraiche is a Feb launch in 50ml, RRP $97.00 and 100ml, RRP $131.00. It is said to offer the feeling of a revitalising waterfall. A new chapter in the saga of l’Eau d’Issey pour Homme offers a sparkling, airy water, a symbol of energy and dynamism. Here’s how the top, heart and base are described. The top is a strong take on freshness: through juicy, fleshy grapefruit essence. Then there’s a rush of energy: with no trace of bitterness, the grapefruit mixes its tangy accents with the stimulating facets of a Marine Accord. Finally, strength and texture: the effervescence combined with woody accents of white patchouli and vetiver add depth, strengthening the aura of this creation. It’s an ultra-masculine and sophisticated signature – a new EdT with a mineral freshness. Montblanc Legend Spirit debuts March as an EdT: 50ml RRP $80.00 and 100ml RRP $105.00. This is emphatically described as a new fragrance, not a twist on original Legend, but with same impact and strength. The fragrance explores a genuinely fresh woody aromatic territory. It’s described as a tonic shiver infused with authentic elegance, designed for the gentleman explorer looking for extreme sensations given by nature and pure performance. Pictured above.

and youthfully uplifted and feels smooth, replenished and comfortable. Using the latest colour technology means the foundation shade stays true throughout the day. Mica and Alumina (a new and highly reflective microfine light diffuser) blur the appearance of fine lines and imperfections, creating a soft focus effect that is luminous and radiantly glowing. The range of shades, created using Elizabeth Arden’s exclusive Custom Color system, helps customers find their perfect shade. For normal to dry skin. Shades: Vanilla Shell, Warm Sunbeige, Beige, Cameo, Buff, Bisque. RRP $68.00, 30ml. Ceramide Ultra Lift and Firm Concealer is an ultra creamy concealer, infused with CPT Eyeliss™ and Ceramide Triple Complex that smooths fine lines, covers dark circles and hides imperfections as it brightens and lifts the look of delicate undereye skin for a younger look. Also includes SNAP-8 (Acetyl Octapeptide-3) and Hibiscus Seed Extract. Eyeliss™ helps tighten, tone, sooth and brighten the appearance of undereye skin while diminishing the look of sagging, puffiness and dark circles. With blurring and lifting benefits, it perfectly partners the new foundation. Shades: Fair, Light. RRP $50.00.

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Estée Lauder eyes drama

Knockout Eye Collection is Estée Lauder’s new range of make-up in shades and textures that work for dramatic effects. Estée Lauder Knockout Eye Collection features the next generation of mascara – Sumptuous Knockout Defining Lift and Fan Mascara paired with a range of dramatic new eye products. With the addition of a high-performance, waterproof eye liner, a dramatic shadow liner and two new exclusive eye shadow palette shades – it’s one in the eye for knockout looks. Sumptuous Knockout Defining Lift and Fan Mascara (RRP $48.00) has a fiber-rich formula and custom designed brush. The formula is a mix of two carbon black fibers that help to shape and extend each lash from root to tip – resulting in intense, black lashes. A new elastomer provides added length and volume while a blend of polymers means extreme long-wearing performance. Added conditioners result in silky, flawless lashes that resist flaking and clumping. Lashes are sweat and humidity resistant. The custom-designed Clump Separation Brush grabs, lifts and separates each lash to help prevent clumping. A specially designed spiked tip helps build volume to the tiniest

hair, in the toughest-to-reach corners of the eye, leaving no lash behind. Application tip: apply on one eye and build product onto lashes until desired look is achieved. Re-dip mascara, switch over to the next eye and repeat. For added intensity, apply over Estée Lauder Little Black Primer. Double Wear Infinite Waterproof Eyeliner (RRP $40.00) comes in 10 shades. The rich, intensely saturated formula glides onto the lids for longwearing finish. This water and weatherproof formula is also smudge, transfer, sweat, exercise and humidity resistant. Application tip: create a precise, natural line using the built in sharpener. For a more sultry, smoldering look, smudge the line with the silicone tip before it sets to lids. Six of the shades are suitable for use on the waterline/inner rim (just the non-pearlised shades: Kohl Noir, Espresso, Graphite, Teal Night and Deep Plum). Limited Edition Supernoir Shadow & Liner in Blackest Black (RRP $38.00). The

Arden’s Night worker Ceramide Overnight Firming Mask provides for the savvy Asian trend in achieving more from your beauty while doing less. Applied at night, it works during sleep to visibly lift, firm and tighten skin’s appearance for a beautiful start to the following morning. Research shows that the biggest skincare concerns for women aged 45+ are the loss of firmness, ageing and wrinkles.* Ageing is inevitable, but Elizabeth Arden says that ageing gracefully is easier with its new Ceramide Overnight Firming Mask. It literally provides ‘beauty sleep’ being a lightweight, luxurious and specialised mask formulated to work directly with the skin’s night-time renewal process to help improve skin’s appearance during sleep. Thanks to our understanding about how skin is regulated by a biological rhythm – the circadian clock – based on the day-night cycle we know it serves as an important regulatory function that cells need in order to revitalise and regenerate. Skin’s sebum secretion, water loss, pH and temperature change within this 24 hour period. Ageing skin loses collagen and elastin – its pretty plumpness. Its natural ceramide, amino acid and moisture levels decrease, leading to the weakening of the skin’s protective barrier as well as the thinning and sagging of the skin’s outer layer. Always recommend customers keep their day care of course, but explain to them that the optimal time for

chubby design creates a thick, dramatic line on the lips or can be used more as a liner. The formula is creamy and richly pigmented. Application tip: sharpen using the Estée Lauder Pencil Sharpener 941K. Pure Color Envy Sculpting Eyeshadow 5-Color Palette (RRP $90.00) comes in a new colourway. Savage Storm is a juxtaposition of colours featuring rich shades of grey contrasted with crème and bronze. Application tip: use wet or dry to create dimension to a look. Contour with the dark shades to recede, narrow or sharpen features and highlight with the light shades to brighten, widen or soften features. Kendall Jenner, stars in the Knockout Eye Collection campaign. Available at Estée Lauder counters nationwide beginning 24th January.

greatest skincare benefits is at night. When the body is in a deep, restful sleep, the skin’s metabolism increases and cell turnover and renewal escalates. It’s during this critical stage of the sleep cycle that Ceramide Overnight Firming Mask imparts the skin with maximum repairing benefits to skin’s appearance. Noteworthy ingredients are Alfalfa Extract which supports skin’s natural night-time bio-rhythm, while Hyaluronic Acid coupled with a Moisture-Sealing Technology continuously hydrate throughout the night. Ceramide Overnight Firming Mask is clinically proven to intensely hydrate and lock in moisture for up to eight hours, and to restore skin’s natural moisture barrier for a refreshed appearance by morning.† In addition to reinforcing skin’s natural night-time repair cycle, Ceramide Overnight Firming Mask’s advanced formula infuses skin with a combination of 12 essential amino acids and vital minerals, for visibly firmer, lifted looking skin. Exclusive fragrance technology further enhances the product experience by promoting a sense of calming relaxation for a better night’s sleep. Intended as the final step in the night-time skincare regimen, after the application of serums and moisturising treatments, advise customers to massage a generous layer of Ceramide Overnight Firming Mask onto their face and neck. Leave on overnight for skin recovery and renewal, then rinse off in the morning during daily skin cleansing routine. *NPD 2013 Women’s Skincare In Depth Consumer Report †Based on a US clinical study of 22 women aged 18-55

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

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Online Shopping Trends

What’s trending With her finger on the pulse of online shopping Kate Morris can reveal what’s hot over what’s not. Kate Morris, founder of leading online e-tailer Adore Beauty takes time to recap the year that was, in the fast-paced world of online retail and digital marketing. Here’s her round-up of the major trends she noticed at Adore Beauty in 2015. Ethical products We noticed a steady increase in the number of customers expressing interest in the ethical provenance of the products they buy. So much so, that when we relaunched our site in early April, we included an Organic and Ethical section so that customers could easily locate and browse products that were either Certified Organic, Vegan, or Accredited Cruelty-Free. More than ever, consumers care about where their products come from and how they are made, and this attitude is becoming more and more mainstream - just as it is with food. Highlighters The popularity of this make-up trend caught us by surprise. All of a sudden, around the middle of year, we noticed that highlighters started flying out the door. It seemed everyone on Instagram had

spontaneously started strobing; sales for the category tripled in just a couple of months. In particular BECCA, TheBalm, and Laura Mercier saw the biggest uplift. Pressed powder highlighters were the most popular, followed by liquids and crèmes. Editorial: Show me how In 2015 we saw a big uplift in the number of website visitors to the articles we’d created about make-up trends, like strobing and the 70s look. We found that more than ever, customers really want retailers not to just show them the products, but to show them how they can achieve the look at home. In response, our new site designs have a much greater focus on the editorial content with how-to tutorials from our blog, Beauty IQ. Mobile 2015 was the year that it finally happened: browsing on mobile devices (including tablets) actually overtook desktop/laptop computers. In particular we noticed a much higher proportion of mobile traffic driven by email and social sources. Larger screen sizes for phones, such as the new “phablet” style of the iPhone 6 Plus, have affected browsing behaviour: we notice that customers with larger screens tend to spend longer browsing with their mobiles, and are more likely to complete the entire transaction online (rather than switching to a desktop to make the purchase). We’ve already started redesigning our 2-year-old mobile site to better fit this new behaviour. Live Chat The proportion of customers using our online live chat service continues to grow and grow. Customers really love being able to get an immediate response from a knowledgeable expert while they’re going about their shopping; customers who use the chat service are 4-5 times more likely to purchase, and also have a 20-30% higher basket size.

Jurlique and THE Australian Open… serve up the exclusive Jurlique Spa Lounge Australian natural skincare brand Jurlique is proud to announce its partnership with the Australian Open, Australia’s largest annual sporting event, at Melbourne Park from 18-31 January 2016. Jurlique Managing Director Australia-Europe, Laurence Crussol says: “We are delighted to be an official partner of the Australian Open. The Australian Open is a wonderful opportunity for us to showcase home-grown beauty to Australian and international visitors via the exclusive on-site Jurlique Spa Lounge. Like the athletes at Australian Open, Jurlique operates with commitment, enthusiasm and passion. The purpose of our brand is to inspire people to wellbeing through a connection with nature. Our presence at the Australian Open is a great opportunity to help tennis fans take time out for themselves and reconnect to nature.” Guests at the Australian Open will have the chance to escape the crowds and experience the purity of Jurlique with an indulgent and relaxing on-site spa treatment. The Jurlique Spa Lounge is the perfect pre or post-match pit stop. A range of revitalising hand, foot and facial treatments will be served up to ensure tennis goers arrive on the courtside feeling refreshed and ready to enjoy the match. For bookings call 1800 233 200 or visit the Jurlique website: #JurliqueAusOpen www.jurlique.com.au/blog/2015/11/24/australian-open

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

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MCo by ModelCo diffusion line ModelCo grows its accessibly-priced diffusion line exclusively available at Woolworths. Australian beauty brand ModelCo has successfully found its place in the grocery category with its diffusion product line MCo by ModelCo. Launched in 2013 the move was part of a greater brand strategy to target a broader customer base. Supporting the growing retail beauty trend of purchase convenience and accessibility, the MCo by ModelCo sales indicate that customers clearly enjoy being able to pick up beauty essentials when shopping for weekly necessities. ModelCo Founder and CEO, Shelley Barrett says this mirrors the results from a recent Roy Morgan Survey* that showed that 25.6% of women bought their make-up from a supermarket in any given six-month period, compared to 20.0% purchasing theirs from a chemist. In light of this success, ModelCo will launch a collection of new MCo by ModelCo products in February 2016 exclusively to Woolworths. The new range will continue to offer quick fix, smart beauty products that the ModelCo brand is renowned for. MCo for ModelCo is designed for the trend focussed, fashion forward, chic young woman who

has a super busy lifestyle and understands that on-trend, affordable cosmetics have the power to boost confidence and enhance your look. Innovations such as dual-sided matte blotting papers, 2-in-1 Blush Cheek Powder, 2-in-Shimmer & Matte Bronze Duo, 2-in-1 Contour & Sculpt Palette, a Brow+Eye Duo Highlighter, chic Lip Balms and a range of make-up accessories are a sample of the items that will make up this new collection. “In the crowded beauty market, with so many brands competing, you have to have a really strong point of difference,” explains ModelCo Founder and CEO, Shelley Barrett. “This is why I created MCo by ModelCo, a range which continues the credible identity of the ModelCo brand whilst also incorporating strong design elements that offer customers great value and quality for money. The phenomenal success of this range indicates that there is a growing market for cosmetics in grocery. It has also allowed me to segment and further develop the

ModelCo Founder and CEO, Shelley Barrett

original ModelCo brand which is set to flourish in other higher end retailers in 2016.” Reaching the 15-year milestone, ModelCo continues to evolve as a multi-faceted beauty brand with global appeal. Segmenting the MCo by ModelCo range has enabled the ModelCo brand to deliver premium and sophisticated product to its ever growing fan base, with beautiful new product launches planned for 2016, including innovations across all three beauty categories – self-tanning, natural skincare and cosmetics, states the company. MCo by ModelCo is available in Woolworths nationally and modelcocosmetics. com. *Source: Roy Morgan Single Source (Australia), July 2009 ¬ June 2014 (average yearly sample n=5,562).Base: Australian women 14+ who bought cosmetics in the last 6 months.

Hypnôse mascara innovation Lancôme’s luxe mascara franchise now presents a variant that’s spot on trend: feather-light volume. Sound like a contradiction? Here’s how it works… Hypnôse Volume-à-porter, Cashmere Sensation Volume Mascara is a make-up asset that’s feather-weight yet produces maximum effect. In one stroke lashes are dressed in enough mascara to call it elegant daytime volume: lash by lash, a distinct yet natural black. The lash fringe is blackened yet has a light feel. The fluid texture is re-workable and buildable. The brush is elastomere - with a flexible head on a delicate stem. This technology offers the user the deft needed for precision application, combined with the sensoriality of an incredibly soft brush. Its 306 bristles guarantee even and generous application, without overloading. The soft brush gently combs the lashes: its shorter bristles coat them with mascara all the way from the root, while the longer bristles stretch the formula out to the tips. Designed to act in synergy with the brush, the hybrid formula comprises a melt-in cream texture and a resistant smudge-proof formula. It is designed for optimum hold, featuring latex to adhere in a very smooth film to lashes. Lashes are left light and supple with a perfect make-up finish. But that’s not all. As the weeks go by, its complex which is enriched with an exclusive Lancôme Native Rose Cells ™ extract helps leave bare lashes softer and more resistant for a denser, thicker lash fringe. In a nod to the precious rose ingredient so close to Lancôme’s heart, the formula also exudes the subtle fragrance of fresh roses. Its jewel-like lacquered bottle in metallic gunmetal grey with champagne-shaded script maintains the Hypnôse codes, RRP$52.00 available January.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

hot off the press

Lacoste in the limelight

appear on the outside of a garment. This first polo shirt Eau de Lacoste L.12.12 men’s line is likened to the Lacoste is still today known as the L.12.12 – L polo shirt in a fragrance collection. There are six different stands for Lacoste, 1 is a reference to scents in the brand’s leading polo shirt colours. the unique fabEau de Lacoste L.12.12 has a heritage dat- ric (cotton petit piqué) and 2 means short ing back to the 1920s. With the confidence sleeved. The second 12 relates to the number of post-World War I René Lacoste heralded of prototypes that had to be produced until the birth of contemporary sportswear with René Lacoste was happy with the result. It is a his design for the original L.12.12 Polo shirt. tribute to René Lacoste’s innate sense of style The talented sportsman combined his excel- that a shirt created for one man’s personal use lence on the tennis court with creating a new has become a beloved fashion icon worn by concept: sports-inspired leisure clothes. Seven millions. Today, not far off 100 years since it times winner of the Grand Slam champion- was created the polo shirt remains cool, stylish ship, France’s legendary tennis ace dominated and authentically sporty…and now an inspithe game in the 1920s, rapidly becoming the ration for the new Eau de Lacoste L.12.12 best tennis player in the world and creating a fragrance collection. Designed to make its legend that is as charismatic today as it was wearer feel fresh, cool, elegant and confident there’s a range to suit a man’s mood changes. back then. Think of Lacoste and you can’t help but The bottles are described as echoing the timethink of the now-famous crocodile logo. Per- less simplicity and understated sophistication fectly echoing René Lacoste’s tenacity and of the Lacoste polo shirts. coolness it has become one of the most iconic Noir INTENSE is a contemporary aromatand influential logos in the history of fashion – ic fougère, in which cool watermelon, basil, influential because it was the first ever logo to lavender and verbena yield to a dark choco-

Eau Lacoste Pour Elle

…and for the ladies… The Lacoste pleated skirt brought freedom of movement and elegance to the ladies’ tennis court. Today, that clever design inspires Eau de Lacoste L.12.12 Pour Elle, a trio of fragrances reflecting the three moods of the Lacoste woman. Around a shared floral jasmine note echoing the timeless feel of a Lacoste piece, three lively scent structures reflect very different moods - Elegant, Sparkling and Natural - to suit the wearer and the moment. The iconic Lacoste colours and the crocodile logo are dressed-up with delicate tones to create the new palette of the ladies’ line-up. The bottle design mirrors the streamlined shape of their male equivalent, in a lighter, more rounded look.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

Elegant opens with citrus oils, cassis bud and pink pepper giving an instant feel of brightness, mellowed as mimosa brings its softness and femininity to the mix. Base notes of vetiver add a further warm sensuality, with vetiver’s masculinity giving an added edge. Natural has top notes of a coconut accord wrapping its warming feel around a delicate construction of raspberry leaves, mandarin and pineapple. The powdery notes of orris bring a long-lasting soul to a fresh, light scent. Discreet yet addictive. Sparkling is sweet and playful, with an edge of attitude ‘à la française’. There is more than a hint of Lacoste’s French roots in the playful sweet note of macaron at the heart of this scent. Top notes of fruit and spice provide sparkle with an edge, while patchouli adds its sophistication as a base note. EdT 50ml, RRP $79.00 and 90ml, RRP $97.00. Distributed by McPherson’s, available at Myer.

1 and 2: The press have a tennis lesson and are briefed on the fragrance by celebrity host, Tom Williams 3: The Lacoste hosts: Tom Williams, Rosemary Chegwyn - McPherson’s, Rebecca Yu - McPherson’s, Broc Munro - Tomorrowland Group, PR, Raquel Goncalves - McPherson’s, Paige Milton - Tomorrowland Group and Adam Anderson - Tennis Coach

late accord, in a sensual embrace of cashmeran, coumarin and patchouli. Pictured here is Juane OPTIMISTIC. A radiant, fizzing concoction of grapefruit, pink peppercorn and an effervescent tonic accord give way to sweet, Golden Delicious apple blended with coriander seeds, on a balmy cypress, vetiver and amber base that’s a little bit spicy too. Blanc PURE is cool and crisp. It opens with refreshing grapefruit, laced with the spice of cardamom and rosemary, around a passionate tuberose heart. Leather, suede, vetiver and cedar wood bring masculinity to its base. Rouge ENERGETIC is a spicy cocktail in which ginger, black pepper and cardamom, iced tea, mango and mandarin liqueur entice us down into a rich wood of acacia, golden benzoin and labdanum. Bleu POWERFUL is a muscular, aquatic fougère in which fresh peppermint, wet fern and pink grapefruit sit on top of aromatic sage and sturdy oak moss. The line-up 50ml, RRP $69.00 and 100ml, RRP $89.00. Distributed by McPherson’s, available at Myer. Press were introduced to the line-up with a tennis lesson and scent sampling activity.

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Shu – what a counter!

1: On counter at David Jones, Elizabeth Street: Daniel Liu, Angel So and Elisha Sutanto 2: David Jones’s Senior execs celebrate the Shu counter opening: Sophie Kalofonos, Donna Player, Yan Yan Chan, Ingrid Lovett, Niki Kiskiras, Jenni Dang and Helen Duffield 3: Sophie Kalofonos and Yan Yan Chan 4: Shu bear – a lash fan! 5: Donna Player - David Jones Group Executive Merchandise Janna O’Toole - Elle, Elle McClure – ninemsn honey and Emma Read – beauty freelance/stylist

Enticingly decorative, fun and interactive, the new Shu Uemura counter at David Jones Elizabeth Street is an industry best-practice. Shu Uemura is a brand with strong, clear codes. The new retail design principles for the counter communicate this through the guiding motto: ‘Beauty is an art. Live it.’ Shu Uemura is driven by the belief that each store is a privileged meeting place between the brand and the customer. Today, especially in the digital era, the customer needs to touch, feel and try. Each Shu Uemura store or counter invites all women to live an exciting beauty experience with beautiful colours, professional tools, iconic products, proven performance, unique tips and the exquisite Japanese art of service. In each Shu Uemura store, supported by trained staff, every woman can live the art of beauty and learn how to express her own individuality in an artistic way to reveal her own, unique beauty. Today the brand is on the path to an exciting revamping, with a clearer definition of sense of purpose and a renewed brand image. This is conveyed first and foremost through the new retail design, now opened in David Jones Elizabeth Street, Sydney. Beauty as art is Shu Uemura’s foremost sense of purpose. From its make-up creations, to the design of its packaging, Shu Uemura offers women a daily artistic yet playful and accessible beauty experience. As one of the first make-up artist brands, it has unique techniques and tools which are references for professionals. The Shu Atelier team, led by Uchiide San perpetuates this legacy. According to Shu Uemura, it is the leading international make-up artist brand coming from Asia and truly devoted to Asian women. “We are inspired by the trends of Tokyo, and by the unique contrast between zen minimalism and extravagant fashion or crazy innovation. The new look aims at expressing more professional expertise, a stronger colour impact, a vibrant Tokyo-feel and permanent in-store excitement. Wherever implemented, it is attracting new and young customers and it strongly boosts sales and recruitment. This benefits to all categories, not only colour make-up and accessories, but also face make-up, cleansing oil and skincare,” says the company. Interesting design features introduced to enhance the new customer journey include a feature, called rhythm: black & white panels

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that create different space (Shu Atelier, shulive, shubrow, shubest…) for punctuating different brand experiences. The sensory ‘atelier-feel’ is created through the inclusion of tables, shapes, tools, the warmth of the wood, make-up box display, all expressing craftsmanship and artistry. “The vibrant looking products and colours are brought to life in a stylish Tokyo-ite contemporary way. The profusion of products enhances the ‘touch and feel’ sensory invitation. Further building this live, electric ambiance to deeper connect with the customers and give Tokyo-ite feeling are screens, neon lights, chairs and working lash-bears.”

Retailer comment Donna Player, David Jones Group Executive Merchandise “Shu Uemura are renowned for perfecting the art of beauty through their advanced skin and make-up ranges and cult products with beautiful packaging. As an exclusive brand to David Jones, we are proud to unveil this innovative new counter for Shu Uemura in our Elizabeth Street store. Featuring a wide range of products, brow services and specialist artists that cater particularly to the Asian customer, the new Shu Uemura counter is a fantastic addition to our beauty offering.” Donna Player, David Jones Group Executive, Merchandise

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

hot off the press

Natio Colour

– it’s natural

Natio’s newest colour range - Naturally You – provides a selection of gentle earthy hues and romantic blushing tints inspired by nature. Rich, velvet shades of nude, gold and sheer illuminate features with a delicate wash of colour in this ten-strong collection designed to enhance each woman’s unique beauty. Natio’s Naturally You colour collection includes eye shadows in shimmering satin textures that blend easily and are in beautiful shades, gentle gels brow groom, silky-soft high-shine lip lacquers and elegant nudes to polish tips and toes. It is presented in prestige packaging trimmed with silver.

There are two Eyeshadow Palettes (RRP $19.95), each featuring a collection of 12 complementary shades. Shimmering satin and matte textures build smokey definition in pigment-rich, long-lasting colours. Bloom is a spectrum of blushing shades from soft pinks, to rosy hues and rich plums, and Earth is an edit of subtle nudes and mochas, through to copper tones and deep graphite hues. Both are presented in a chic compact with a specialised double-ended brush and sponge applicator. Brow Mascara (RRP $12.95) is a delicate brush-on gel for naturally full and youthful arches. Enriched with Vitamins A and E to nourish the hair follicle and smoothing Beeswax to tame unruly brows, the new-design applicator wand works to quickly groom and tint every hair. Shades are: Light Medium and Medium Dark to suit most colourings. Paraben-free. Silky but never sticky, Natio’s new Moisturising Lip Gloss (RRP $14.95) provides conditioning colour and a high gloss finish in three subtle shades: Bare (nude), Magical (dusty-pink) and Rosy (deep rosepink). Infused with jojoba, shea and Vitamin E to moisturise lips, the nourishing formula helps to smooth and prevent premature ageing. The tear-drop applicator helps users achieve a professional application. Paraben-free. Natio Nail Colour (RRP $9.95) comes in three new shades: Natural (beige), Peaches (soft peach) and Petal (blossom-pink). The new flat brush is designed to achieve a smooth application. The quick-drying and long-wearing polish provides even coverage. Advise your customers to use it with Natio’s Top and Base Coat to protect nails and extend wear. Free from Formaldehyde, Toluene and Dibutyl Phthalate (DBP). Available at David Jones, Myer and selected Pharmacies from 28th March 2016.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

Atelier Cologne The highly original fragrance collection from Atelier Cologne, renowned for its innovative accords that combine the freshness of traditional cologne with the character and longevity of EdP, is introduced to Australia exclusively through agence de parfum. Atelier Cologne creates pure perfumes inspired by the legendary Eau de Cologne, where citruses are blended with the most precious natural raw materials for perfectly balanced creations and exceptional lasting power. Founded by Sylvie Ganter and Christophe Cervasel in 2009, the innovative accord tells the story of treasured emotions and powerful memories, generating a new family of fresh and elegant fragrances. After graduating from university, Sylvie Ganter worked in the perfume laboratory at Hermès, an environment encapsulated by the best raw materials, before moving to American label Fresh, owned by LVMH, where she further developed her knowledge and passion for fine ingredients and the art of perfumery. When Christophe Cervasel crossed paths with Sylvie, he had been developing fragrances for many years, working with the likes of Sonia Rykiel, Balmain, John Galliano, Max Mara, Agent Provocateur and the Trussardi family. After working together at luxury fragrance and beauty houses in New York and Paris, the duo found much in common, both being of Italian decent and raised in France, she in Marseilles and he in Toulouse. Discovering common ground in their passion for cologne, particularly the citrus-oil based concoctions first 1. blended centuries ago in Cologne in Germany, they sought to create an artisanal scent collection that celebrated the concept. The result is The Colognes Absolues, a collection with precise concentration of essential oils and the finest ingredients from around the world. Collaborating with historic perfumers Ralf Sch2. weiger from Mane and Jerome Epinette from Robertet, the unisex fragrances each evolve on the skin: Orange Sanguine (fruity), Néroli (floral), Bois Blands (woody), Tréfle Pur (green) and Oolang Infini (smokey). Personalisation is inherent at Atelier Cologne, inviting wearers to create their own signature spray by engraving their name, initials or a special message on the leather 3. case of their 30ml travel spray, complementing the full size flacon. Now available at Myer’s Galerie de Parfum in Melbourne and Sydney, Amuse Beauty Studios, Libertine Parfumerie and select boutiques and niche perfumeries in Australia and New Zealand. 1: Bois Blonds… 2: …the Atelier Cologne range 3: Agence de Parfums’ National Retail Director, Lucy Borland and Business Development Manager, Ricky Katyal

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Pure Gold – La Prairie launch

La Prairie launches a lightweight luxury moisturiser, Cellular Radiance Perfecting Fluide Pure Gold.

A super luxe new product from La Prairie was presented to select media at an intimate lunch held at The Circle at Bennelong Restaurant with a menu designed by chef Peter Gilmore and custom champagne cocktails. Rosi Fernandez, Managing Director greeted guests with a recap of the successes influencing luxury and the cosmetics market. She started by confirming it wasn’t just the currency factor or the influx of the Chinese shopper or the digital world that is influencing sales. It is also the key of Service, Experience, Innovation and Luxury, a desire for quality that is driving repeat purchase. “While La Prairie is benefiting from these macro trends, the significant market share growth is being driven by the bespoke and luxury service that is happening in stores, with our talented beauty consultants who are providing the ultimate tailored experience for each customer. Unique events are pampering our customers who are visiting us more frequently and spending more each time,” says Rosi. During November the La Prairie executive team was out in store on counter experiencing firsthand the interface between customer and the La Prairie Beauty Consultant service. Fernandez admitted it was an emotional experience witnessing just how much the human touch on counter matters to people. Talking figures, La Prairie will finish the 2015 year at net sales growth of +34% on a previous mammoth year in 2014. As at the end of November (2015) La Prairie is the No.1 skincare brand in David Jones across

all stores while only being stocked in 19 DJs. “We are working hard 2. to hold on to our No.1 ranking for as long as possible,” Rosi promises. La Prairie’s strength is also reflected through its hiring 20% more consultants for the year 2015. Beauty media were introduced to the new Cellular Radiance Perfecting Fluide Pure Gold by National Training and Promotions Manager, Belinda Besant. After re-capping the long held benefits of gold throughout the ages, Belinda fast forwarded to 2003, with the launch of Cellular Radiance Cream, the much loved first product in the Radiance collection. The year 2007 marked the launch of cult product Cellular Radiance Concentrate Pure Gold, a multitasking serum that contains particles of 24-carat gold. Cellular Radiance Perfecting Fluide Pure Gold is the newest product in the Radiance Collection with a lightweight moisturising formula that turns skin’s flaws into flawlessness with a collagen boosting golden peptide that helps improve the quality of the skin below the surface and golden photo-reflecting agents that blur fine lines. A pure gold powder provides an immediate golden glow. RRP $630.00, 40ml. Marketing and PR Manager, Ai San

3. 1: La Prairie’s Cellular Radiance collection 2: Andrea Ferrari – Esprit Magazine with Janet Hayward – beautydirectory.com.au 3: Bahar Etminan – rescu.com.au, Elisabeth King – business journalist and Natasha Dragun – Mindfood 4: Iantha Yu – The Carousel, Stephanie Darling – Sunday Life and Hayley D’Onofrio – InStyle 5: La Prairie’s executive team: Rosi Fernandez, Ai San Beaumont, Carina Dowse, Catherine Kim and Belinda Bessant

Beaumont then invited guests to discover the Cellular Radiance Cream Blush in a new limited edition shade, Lotus Glow. A sheer fuchsia shade that gives a great summer glow to cheeks, eyes and lips. Recapping on dates for launch, Beaumont advised the on counter date for both products is 31st January. Beaumont then thanked media for their continued support throughout the year and introduced a gifting activity. Each guest was invited to select envelopes from a golden tree which contained luxury gifts including a year’s worth of La Prairie. Each beauty writer left with both Cellular Radiance Perfecting Fluide Pure Gold and Cellular Radiance Cream Blush in Lotus Glow.

Kelapa Organics skincare Kelapa Organics is promoting the ideology that we shouldn’t “put anything on our skin that we wouldn’t put in our mouth”. The newly rebranded Kelapa Organics Skincare range averages at 80% certified organic and the top picks for spring and summer 2015 are the Kelapa Organics: Cream Cleanser, 200ml, $29.95; Vanilla Body Wash, 250ml, $24.95; Facial Exfoliant, 200ml, $29.95 and SPF15 Face Moisturiser, 75ml, $29.95. Completely Australian made and owned, the certified organic range is not tested on animals. To learn more, please visit www.kelapa.com.au. Kelapa Organics product to try. Esprit passed the press pack on to a young friend, 27 year old Hanne Friis-O’Toole who says: “The pack I received included the face moisturiser, cream cleanser and SPF15 face moisturiser. I really like all of them! The cleanser is nice and gentle on the skin so great to use daily and the moisturisers smell and feel lovely and really feel like natural ingredients.”

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

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The appeal of Ulta3

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Pharmacy brand Ulta3 has appointed Elyse Knowles as Brand Ambassador and launches its Summer Goddess Collection appealing to a consumer who seeks affordability for her cosmetics but doesn’t want to compromise on quality and choice. Ulta3 is a quiet achiever. Famous for its $2 nail polishes that sit front of house at many a pharmacy around Australia, the brand has impressive stats. With the announcement of its signing of Elyse Knowles as Brand Ambassador and its new summer make-up range, ulta3 revealed to beauty media that the brand has sold over 20 million units since Heat Group acquired it in 2005 and today, in 2015, an ulta3 product has sold every 27 seconds. And, while we’re on stats, Elyse - Aussie model, designer and ambassador, referred to as an Instababe has 400K+ followers. While ulta3’s nail segment is undoubtedly the brand’s largest - with over 107 shades and counting - ulta3’s complete cosmetics offering includes over 50 shades of lipsticks, lip, eye and brow pencils, pressed powders, foundations and bronzer, allowing women to update their look easily and affordably. Elyse Knowles – the face…and more, of ulta3 Elyse Knowles is not just a social media sensation. She is what she’s perceived to be…a real girl, with a committed work ethic and desire to make a difference in the world. She’s grounded, ambitious and friendly. Starting modelling at the age of 10, the Australian-born beauty has an array of talents and passion for outdoor sports including skateboarding, wakeboarding, surfing and snowboarding. She was a genuine fit as the face of Billabong in 2014, 2015 Rolex Formula One Grand Prix Ambassador and 2015 Spring Racing Carnival Ambassador. More recently, Elyse has added ‘accomplished fashion designer’ to her portfolio, recently launching her versatile clothing range, Evrryday. Introducing Elyse to beauty media recently, ulta3 Brand Manager, Samantha Franklin, says: “We are so excited to welcome Elyse Knowles as the Brand Ambassador for ulta3. Elyse is known for her confident, positive and energetic spirit an attitude that resonates with most Aussies. She reflects our brand values and represents ulta3 women who are fashionable, fun and full of life.” As ulta3 launches its Summer Goddess

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

collection at the end of January 2016, at the height of Australian summer, Elyse has a starring role in the campaign. Capturing the essence of what’s trending in beauty this summer, the collection contains ulta3’s favourite colours of lip and nail, as well as a limited edition body glow oil. With the first official photo of the collaboration her golden locks are beach-tousled to complement her bronzed, glowing complexion and bright, bold nail colour. The tag line: Life by Elyse Knowles – Body Glow by ulta3. “Ulta3 has something for all occasions, whether you’re going out with the girls, hitting the beach or just chillin’ at home”, says Knowles. “Ulta3 isn’t just about cosmetics - it’s about promoting a happy, fun, adventurous lifestyle - which is why I love it!” The beauty media briefing saw makeup artist Erin Shaw and nail artist Maria Vlezko – So Nailicious ‘make over’ Elyse with the new colour collection. The colour collection Inspired by the famous Australian beaches, ulta3’s new Summer Goddess Collection captures the world-renowned invigorating feeling of the Aussie surf, sand and sunshine. Naturally the warmer temperatures see bronzed skin becoming part of many people’s make-up routines. This collection includes limited edition ulta3 Body Glow Oil (RRP $12.95), to create the illusion of healthy, glowing skin. Formulated with a blend of jojoba, wheat germ and grape seed oils, to soothe and nourish thirsty, sunkissed skin it also provides a hint of colour and shimmer. Its scent is refreshing ‘mai tai’ and a dash of coconut. Elyse’s favourite summer make-up essentials in the collection are the versatile Big Bronzer (RRP $9.95) - a deluxesized bronzing powder, suitable for face and body, as well as six of the brightest and best-selling Nail Polish (RRP $2.30) hues, including ‘atomic oj’, ‘fruit tingle’,

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1: Heat Group’s Emma Little, Elise Synnott, Gillian and Samantha Franklin 2: Ulta3’s Summer Goddess advertising with Elyse Knowles 3: Erina Starkey – News Corp 4: Erin Shaw - Make-up artist 5: Maria Vlezko – SoNailicious

Application Advice 1. Choose a foundation shade that’s one to two shades darker than her natural complexion, if your customer is going for a bronzed skin look. 2. Balance body bronzing application with darker foundation shade - arms (which usually attract more sun) are best for colour matching. 3. Apply bronzer along hairline, below cheekbones, neck and jaw. Highlight between brows, above cheekbones, bridge of nose and chin. 4. Mix and match manicure and pedicure colours against a bronzed skin backdrop. 5. Nude lips on sun-kissed skin make for a flattering summer make-up combo.

‘tahiti’, ‘natural’ and ‘lily white’. Plus four Moisturising Lipsticks (RRP $3.95) in neural shades including ‘nude kisses’, ‘soft toffee’, ‘timeless’ and ‘peaches’. Tying in with Elyse’s Instagram snapping, the brand’s free gift with purchase is a splash-resistant bag for camera and phone – cleverly designed so users can easily type through the bag with wet hands, and upload summer party vibe pics. Ulta3 Summer Goddess Collection is available in selected pharmacies, Australia wide, while stocks last.

hot off the press

Shiseido launch line-up

Shiseido R&D has been busy innovating in skincare and foundation. Here’s the low down of the high points bringing a range of advanced products to counter in the first quarter. Shiseido White Lucent range The Shiseido White Lucent range is a skincare line that improves the overall complexion of the skin, focusing on dark spots and uneven skin tone. The new White Lucent range features ProApproachx2 Technology, which combines PRO Improvement technology inspired by whitening cosmetic procedures, and PRO Resistance technology, offering similar benefits to those that can be obtained with whitening cosmetic procedures. All four products of the line share the same PRO Resistance technology. Each product features a different PRO Improvement technology, based on the product’s functions and benefits. This enables each product to approach dark spots differently based on their condition. When used together, a perfectly radiant skin condition is achieved. Results? Skin will be brighter; an improved overall complexion and the tone of skin will be better. Existing dark spots will visibly fade and the range will help prevent dark spots and scattered dark spots appearing in the future. An overall radiance and evenness to the complexion will be achieved. White Lucent’s Bright-Derm fragrance is Shiseido’s first scent to provide brightening effects. Containing both Rosenium which has whitening properties and White Lilac Element which offers relaxation effects, this fresh and elegant fragrance reduces melanin production (in vitro) and enhances one’s mood. The range: Shiseido White Lucent Luminizing Infuser 150ml RRP $90.00. Shiseido White Lucent Luminizing Surge 75ml RRP $98.00. Shiseido White Lucent

Micro Targeting Spot Corrector 30ml RRP $149.00, 50ml $198.00. Shiseido White Lucent Multi Bright Night Cream 50ml RRP $140.00. Get the Glow Shiseido Bio-Performance Glow Revival Cream and Eye Treatment are two high performance, skin perfecting products that target the underlying causes of redness and dullness in skin, which is the key to resolving multiple skin concerns that affect the overall appearance of the skin. Both are available 24th January, 2016 at Myer, David Jones and selected Pharmacies. Created for all skin types concerned with uneven skin tone, redness, uneven pigmentation, dullness, visible pores, wrinkles. Formulated to enhance skin’s defensive and corrective power, every product of the Bio-Performance range features advanced bio-technology, the essence of Shiseido’s research and development, which focuses on the skin’s ability to repair itself through self-regeneration. The Glow Revival Series directly targets skin ageing through advanced scientific technology and new Reno Cycle technology. It enhances the skin’s micro-intensive power to generate even skin tone. Both technologies improve and regenerate the skin’s renewal system which will strengthen the skin’s regeneration power. Reno Cycle accelerates the repair of skin damage which ensures smooth and healthy new skin production in both the epidermis and beyond. Glow Revival Cream RRP $185.00. Shiseido Bio-Performance Glow Revival Eye Treatment RRP $94.00.

Ultimate Skin Affinity All Day Shiseido Synchro Skin Foundation is described by the company as ‘the ultimate version of your natural skin’. To create this make-up Shiseido imagined a foundation that would appear differently on every face, adapt to each skin tone and recognise skin conditions - make-up that was able to synchronise with the skin’s individual qualities, beautifying it instead of covering it up. The result – a beautiful alliance between make-up and skin. It’s a liquid foundation that enhances and maintains the natural skin tone, lustre and brightness of each skin. It corrects skin concerns to achieve a vibrant look while enhancing the natural skin tone and adjusting to the changing skin condition to create and keep the best possible finish. Shiseido Synchro Skin Foundation 30ml RRP $72.00. Available 27th March. Pictured above left. Skincare to go Shiseido has created a skin refresher that will suit the Australian market very well. Shiseido Ibuki Quick Fix Mist is a dewy, refreshing gel that sprays as a cooling mist to instantly treat shine, dehydration and day-worn skin that appears on high-stress days. After spraying, Quick Fix Mist forms a micro-jelly veil over skin, giving it the chance to stay hydrated and balanced for a prolonged period of time. Especially designed to correct when foundation looks powdery, T-zone is oily, pores are conspicuous and skin is showing blemishes – RRP $54.00. Pictured above. Available at Myer, David Jones and selected pharmacies.

ANR CONCENTRATED RECOVERY PowerFoil mask Advanced Night Repair Concentrated Recovery PowerFoil Mask is the brand’s first sheet mask to feature innovative PowerFoil technology. It has a two-part delivery. The inner matrix, packed with key Advanced Night Repair technologies, infuses repair and anti-pollution technologies deep and fast within skin’s surface. The outer matrix drives the potent formula into skin using PowerFoil technology that offers 25X faster penetration (versus traditional cotton sheet masks) for immediate glow and healthier, younger looking skin. This powerful, concentrated weekly treatment mask also immerses skin in a double dose (versus ANR serum) of nature’s moisture magnet, Hyaluronic Acid, for a surge of liquid revitalisation. It takes ten minutes to work, when skin emerges more radiant and translucent, looking instantly fresher and renewed for the week ahead. RRP 4 Pack $125.00 and 8 Pack $225.00. Available at all Estée Lauder counters nationwide from January 24, 2016.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

hot off the press

Yes, Florists Are The New Masters of scent

Having a workplace surrounded by the beautiful aroma of fresh flowers everyday can clearly inspire one to create their own signature scent. Scent itself is related to a neurological response. So when the right ones are combined, a certain emotional response is triggered. When it comes to the relationship between scent and evoking emotion, florists know what’s what. Emerging as a perfumer is a natural progression for florists, turning an art form into science. My two favourite floral artisans that I would like to highlight (and was lucky enough to be invited to their very glamorous and star-studded fragrance launches) are Australia’s premier florist and perfumer, Saskia Havekes and Hollywood’s trailblazing florist, Eric Buterbaugh who threw open the doors of his new boutique on Beverly Boulevard with a guest list of VIPs and celebrity pals. Let’s begin with Saskia Havekes, Australia’s most sought after florist. Revered for her magnificent and impressive large-scale floral installations, Saskia celebrates her twentieth year in business with the launch of her third book, Flower Addict and her new fragrance Madagascan Jasmine. She is the owner of Grandiflora situated in the hipster neighbourhood of Potts Point, where it’s not uncommon to drive by and see flowers and pots of all sizes spilled out onto the pavement. Saskia grew up in a creative environment with her father a ceramicist and sculptor and her mother coming from a long line of still life artists. She grew up with no shortage of art, pots and flowers. From a very young age she would buy her mother poises from her local florist where she lingered, always fascinated with the woman’s workspace. She eventually moved to New York to work in advertising but kept finding herself in flower shops. She loved the overall feeling she would get being in them and was riveted by the smells. She knew she had to follow her heart and started working as a florist. She began by assisting a talented florist named, Alison Coates and after working under her 66

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Californian Beauty

by Mary Zavaglia reporting from L.A. exclusively for Esprit Magazine

celebrate the launch of his new fragrance line at his new boutique in West Hollywood. Demi Moore and her daughter Tallulah Willis were there along with Gwen Stefani, Nicole Richie, Sara Foster and Maria Shriver. It’s no surprise these celebrities made it out, Eric’s work shows him to be a true artist. Apart from his grand arrangements and earning the title of Flower King, Buterbaugh has converted his skills into releasing a fragrance line. He has always been a lover of perfumes. Growing up in Oklahoma he spent every penny of his allowance on fashion magazines, clothes and fragrances. Left: Florist He would buy both men’s and extraordinaire, women’s scents. As long as it smelled Eric Buterbaugh good he didn’t care. He eventually left Below: Eric Oklahoma and moved to Dallas where Buterbaugh’s floral fragrance he began his career as a celebrity line-up stylist working under Gianni Versace. After dressing tons of A-listers he decided to part ways with the fashion world and made a permanent move to Los Angeles. He fell into the flower world by accident after making a few floral arrangements for a friend’s party just for fun. Once the event was over people were calling the host and asking who the florist was. She referred him and the rest is history. He is the ‘goral arrangements, events and poetry. Flower to’ florist for artists like Madonna, Gwyneth Addict along with her latest fragrance Mad- Paltrow and Demi Moore. After 17 years agascan Jasmine is what she was promoting of breathing in fresh and alluring scents he earlier this month at Fenwicks Bond Street felt he had more than enough experience store in London. Beauty editors were invited to extract the finest ones for his high profile to meet with Saskia, who is very warm and clients to enjoy, along with the rest of the welcoming. The space was filled with spec- world. The scents come in bottles inspired tacular flower arrangements encased in ice by brandy decanters and were displayed and tall stakes of Flower Addict for everyone quite magnificently at the launch party. The to read. After poring over the pages of flo- fragrances are unisex so party guests like ral extravagances we were all given a beauty Tobey Maguire and Courtney Cox were bag designed by fashion and beauty illustra- able to indulge in sampling the same scents. tor of the moment Blair Breitenstein to shop The trend of our favourite florists making the beauty counters and collect Saskia’s lat- the leap to perfumers is providing us with est fragrance. some of the most enticing scents on the The other florist to look out for is Eric market. After all, what is lovelier than the Buterbaugh. I was dazzled by the A-list smell of fresh flowers? Hollywood attendees that came out to wing for five years opened Grandiflora. It was a natural progression to launch a fragrance collection. Her first scent Grandiflora was released in 2013 followed by two more since. She has also had the time to write books. Her latest, Flower Addict is a blossoming journey of the most exquisite flo-

hot off the press

New trade agreement

to open global doors for Australian cosmetics International trade in cosmetic products received a substantial boost with the announcement of the Trans-Pacific Partnership (TPP) trade agreement on 5th October 2015.

ustralia was one of twelve Pacificrim countries to sign off on the TPP, making us part of the world’s newest, and largest – at 40 per cent of global economy – free

trade area. The TPP promises to open up opportunities for trade and investment in the region by creating jobs, promoting innovation and reducing red tape. Speaking on Radio 3AW, Australian Prime Minister Malcolm Turnbull called the agreement a very big win for Australia. “Any deal like this is of enormous benefit to us, a gigantic foundation stone for our future prosperity,” he said. But what makes the TPP of particular significance to the Australian cosmetic industry is the inclusion of a specific Cosmetics Annex. Located in the chapter on Technical Barriers to Trade, the Cosmetics Annex aims to “facilitate trade, including by eliminating unnecessary technical barriers to trade, enhancing transparency, and promoting greater regulatory cooperation and good regulatory practice”. Accord Australasia, peak body for the Australian cosmetic industry, welcomes the TPP trade agreement as an historic opportunity. Craig Brock, Policy & Public Affairs Director describes the benefits for Australian businesses and consumers. “Cosmetics and their ingredients are currently over-regulated

for the families who trust and in Australia, often being treated enjoy our products worldwide,” as if they are industrial chemicals the statement read. or medicines. The Cosmetics “The TPP goes beyond Annex is a reminder of the need reducing tariffs. With the for more appropriate regulatory inclusion of an Annex on approaches in Australia. There cosmetic products, it will help are many Australian cosmetic the personal care products manufacturers, including SMEs, industry address technical who will benefit from the market regulatory trade barriers that opportunities opened up by the impede our industry’s ability to TPP. Australian-made cosmetics provide safe, innovative products have much to offer internationally. Craig Brock, Policy & in a timely fashion to consumers Additionally, Australian Public Affairs Director, around the world.” consumers are internationally Accord For more information on what savvy and always on the lookout the TPP could mean for your business, please for new and innovative products hitting retail contact Accord on 02 9281 2311. shelves overseas. By addressing possible Technical Barriers to Trade for cosmetics the TPP will hopefully lead to easier and quicker About Accord appearance on the Australian market of new Accord is the peak national industry cosmetic products,” he says. association for cosmetic and personal care Accord is not alone in praising the products as well as for hygiene and specialty agreement. A joint public statement with products in Australia. We are the respected sister associations in the USA, New Zealand, and influential voice of a dynamic and Canada, Chile, Peru, Mexico and Singapore innovative industry, representing more than applauded governments for concluding 100 leading businesses, ranging from large five years of negotiations and reaching multinational firms to smaller innovative agreement. Australian-owned enterprises as well as both “We believe that the TPP is an extraordinary local manufacturers and product importers – opportunity to facilitate international trade in pursuit of a common uniting objective of cosmetics and personal care products that creates a strong business environment through the alignment of regulatory policies. for our members. To find out more about We also believe TPP will be very beneficial Accord please go to www.accord.asn.au.

TRAVEL RETAIL NEWS

Bath & Body Works makes Australian debut Bath & Body Works, renowned world-wide for its distinctively fragrant and flavourful range of personal care and home fragrance products, made its Australian debut with the opening of its first flagship boutique at Sydney Domestic Airport’s Terminal Two in partnership with Lagardère Travel Retail. Reinventing the bath care industry, has been a descriptor for Bath & Body Works from its founding over two decades ago. Customers around the world love it for its fragrances, body lotions, shower gels, candles and accessories, combining traditional spa treatments with botanical and natural ingredients to create user-friendly personal care products with proven effectiveness. The 100sqm store will feature Bath & Body Works’ range within an eye-catching store environment. Matthieu Mercier, CEO – Pacific, Lagardère Travel Retail says: “To bring one of the best known personal care and fragrance concepts in the world to Australia is exciting for us.

Its debut in travel retail is very fitting, as many of the brand’s well-travelled customers will enjoy access to their cult products. We are aligned with Sydney Airport in our vision to deliver a world class experience to the passengers, visitors and staff at Sydney Airport.” Sydney Airport General Manager Retail Glyn Williams, goes on to say: “We’re thrilled to welcome Bath & Body Works into T2, not only as an Airport first but an Australian retail first. Their seemingly endless range of great bath and body products is the perfect offering for domestic passengers, whether they’re travelling for business or pleasure. The new Bath & Body Works store at T2 will be the first location in Australia where people can experience this unique brand and its products, and we’re confident our passengers and visitors will really enjoy what they have to offer.”

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look good.... feel better

4. As a donor you can contribute to lasting change

This is the year to support Look Good Feel Better

With a history of over 25 years in Australia, there’s no doubt that Look Good Feel Better should be on your radar this year. Here’s why you need to be aligned with the charity… 1. Look Good Feel Better is a truly unique programme The Look Good Feel Better (LGFB) programme was developed in the US in 1989 and within a year launched in Australia. Since then it has grown to support more than 120,000 women, men and teens around the country. The programme exists to support cancer patients based on a basic beauty principle; when you look good on the outside, you feel better on the inside too. With the guidance of beauty professionals and trusty tools including skincare, make-up and headwear, patients receive tips and tricks to help them better cope with the physical side-effects of cancer treatment.

2. As a volunteer you will be using your skills and expertise to help others in the community Volunteer Renee Pensini says that LGFB offers her the opportunity to contribute using her wealth of cosmetic industry skills. “I feel that passing on my industry knowledge can help cancer patients towards the road to recovery – even if it is something as simple as showing someone how to pencil in their eyebrows. I just love surrounding myself with strong women. Every one that I have met at Look Good Feel Better, 68

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whether it be a volunteer or a workshop participant is inspiring,” says Renee.

3. It offers professional and personal development Being in a non-competitive environment that allows you to share advice with professionals from various cosmetic backgrounds is a bonus to volunteering with LGFB. Brisbane volunteer, Lauren Veling says the positive workshop environment is incredibly empowering for both patients and volunteers. “I have learned some great make-up and hairstyling tips myself through being a volunteer and it has given me the confidence to work with patients undergoing treatment… I learn something new at every workshop and it has really helped me grow as both a professional and an individual. The compassion and kindness that is shown by all the volunteers is overwhelming and the appreciation the patients have is simply the best feeling you could ever experience,” says Lauren. Sydney volunteer, Linda West echoes Lauren’s sentiment: “It’s always great to be able to share professional advice. I have met wonderful volunteers from cosmetic retail, hairdressing and media industries; we all have different backgrounds so it’s great swapping tips and techniques.

Cancer touches the lives of so many. In fact, one in two men and one in two women in Australia will be diagnosed with cancer by the age of 85. By making a financial donation to support the growth of the programme you can make a tangible and lasting difference to women, men and teens in your community. Linda, a former LGFB participant in WA says that the programme had an incredible impact on her personally and her family. “The very best part of the morning was coming home to the happy tears of my nine-year old daughter who tearfully informed me that I was now ‘THE prettiest mummy in the world’,” says Linda. “It wasn’t until then that I realised that it was the kind of smile that I hadn’t seen there in a very long time. Who knew a morning of hair, make-up and nattering could lift your spirits in the way that it has lifted mine and then rippled out to affect my family in a positive way too. In a sea of struggle and pain, Look Good Feel Better has provided a little sheltered cove in the midst of our storm,” adds Linda.

5. It’s rewarding! There’s no doubt supporting charity offers you the feel-good factor in return. Volunteer of 10 years, Lyn Georgeson says LGFB workshops offer incidental personal fulfilment. “Seeing that amazing transformation of a woman; from feeling unwell, unsure and insecure, to a complete turnaround when they leave the workshop beaming with pride. It blows my mind and swells my heart, every time,” says Lyn.

To find out more about how you can support Look Good Feel Better write to news@lgfb.org.au or call 1800 650 960.

journey

Jacek Wyszynski – Molton Brown

Manager in 2008. His core job description involves responsibility for the performance management of retail area managers, shop managers and concession teams, ensuring set profit targets. “It’s not in my official job specification but I am also involved Jacek Wyszynski is the epitome of a high-energy professional whose animated conversational in training because it’s so vital to good leadership. I’m not style suggests enthusiasm, expertise and confidence. qualified but I have a passion for visual merchandising. I ofby Elisabeth King ten miss the connection with the shop floor because it helps n invaluable combination that brand over the long term you to understand changes in allowed the Regional Operations notes Jacek. “We are now the market. “When I first came to Manager for Molton Brown to find present in 70 countries Australia 10 years ago, Jaout early in life what he wanted to and from the moment of pan was the most important do and what he loved doing. “Once you know launching a product, we’re international tourist market that, it sets your direction. Don’t hold back,” always passionate about and now China has taken trying to make it better. advises Jacek. its place. Molton Brown has Like many people, Jacek tried out a few in- Our aim is to be the very dustries before deciding on a career in luxury best we can be and if our also expanded strongly in the cosmetics. “I’m Polish and completed my ed- customers like what we do, they will continue Middle East and many of our products now ucation in Warsaw, including a Master’s De- to buy into the brand. There’s no need to up- contain spicier ingredients which bolsters our gree and a Bachelor’s Degree in tourism and sell. A successful luxury brand relies on build- position as the number one premium body hotel management. I worked as a restaurant ing trust and relationships.” wash brand. But our Black Pepper Body Molton Brown’s appeal centres on a blend Wash has always been a strong seller and we manager and TV presenter in Poland, both jobs that require presenting yourself well. of natural ingredient products with a strong recently launched the Tobacco Absolute colMy parents also worked in TV and I grew up environmental message and a sophisticated lection of body wash and fragrance because knowing that you have to look the part. I even British cachet. “Our understated manner and 30 percent of our customers are men.” Jacek is committed to significantly did a bit of modelling, which led to my inter- elegance was a perfect fit for our first stanest in top quality grooming products.” dalone store in the Queen Victoria Building increasing the size and scope of Molton Travel to other European countries loomed in Sydney,” says Jacek. “Customers also loved Brown’s business in Australia. “You have to large for Jacek when he lived in Poland. the inclusion of treatments. In department motivate staff in the right way. I always advise “Apart from the usual tourist attractions, I re- stores, each counter has to fight over custom- teams to research the brand and look for the ally loved visiting the great department stores ers. For the first time, we could offer the whole positives in every situation. Don’t be afraid such as Harrods (London) and Galeries Lafay- Molton Brown range and participate in me- if it looks like a target won’t be reached by ette (Paris). They were a great inspiration and dia and special events. Managing such a var- next week. Take each day at a time and say really opened my eyes to high-end marketing ied portfolio gave me a more in-depth take on to yourself that there’s three days to go. “I and presentation. So when I came to Australia customer needs. Today’s consumers are much have to do numbers but it’s like pulling teeth in 2005, I loved my first job as counter man- more knowledgeable. They really make you for me, however, I tell myself I can do it. A ager for Molton Brown at David Jones’ Eliza- work at the top of your game.” key part of my role is to support staff and beth Street store. The experience helped me When the Japanese multinational, Kao make them feel empowered and an essential so much from a business perspective from the Corp, acquired Molton Brown in 2005, part of the brand’s success. I never make a links between the brands and store manage- they embarked on a fast-paced expansion in promise that I cannot keep which is why I ment to the luxury retail touches such as the Asian markets. A broader men’s collection speak to key team members on a daily basis. famous pianist to fresh-cut flowers every day.” was unveiled, even though many of Molton They know I will always step in to help them Molton Brown operated 11 counters national- Brown’s products are unisex. “About two years if they need me.” ly and was exclusive to DJs at the time. One of the most famous quotes from John ago we entered Myer stores after growing In 2007, Jacek moved to L’Occitane. “I the business in David Jones and now have Bunyan’s Pilgrim’s Progress is: “You have not managed the Broadway store in Sydney. It 40 locations across both department store lived today until you have done something was a very different business to working in a networks,” says Jacek. for someone who can never repay you”. A department store but it showed me another “Being part of Kao has helped us in un- concept Jacek strongly believes in. “I am a side of the beauty industry. The most inter- derstanding the importance of providing a member of the Sydney Night Patrol Team for esting part was the store’s selection as a pilot consistent shopping experience across each St Vincent de Paul. You must give to receive project for the rest of the world, introducing channel. Australians love online shopping. and being there for the homeless with a warm new fit-outs and a new management system.” Molton Brown has successfully launched drink and snack shows them that someone The connection to Molton Brown proved mobile-enabled websites in Australia, North cares about them. One night a lady said to too strong. Over the past 40 years, the com- America, Europe and Japan through Oracle me - Thank you for seeing me - and it nearly pany has grown from a niche luxury brand Commerce. We are seeing great results in in- broke my heart. Such suffering can happen in London into a world-class business with creased conversion rates and ongoing custom- to anyone. That’s why volunteering is so imstrong international recognition. A distribu- er loyalty. We also launched two new counters portant. It helps to increase your emotional tor’s focus is on selling products over the short in Auckland in November.” intelligence and compassion. Both qualities term, whereas a manufacturer’s is to build its Jacek was appointed Regional Operations that you also need in your working life.”

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

The big name game A close look at celebrity impact by Elisabeth King

Many beauty brands bank on the power of celebrities, whether they are hired for advertising campaigns, or whether their names are emblazoned on a range of fragrances. The modern practice dates back decades and the same principles often hold true. But one of the major differences from yesteryear is that being a mega exposure star is no longer enough. Today there’s a new type of celebrity. Brands from mass to prestige are also seeking alignment with big names who have millions of followers across the major social media platforms.

ver the past decade, celebrity cachet has become the marketing tool of choice for anyone selling consumer goods in a fame-obsessed society. The number of ads featuring a celebrity endorsement has risen from 1 in 8 to 1 in five since the mid-90s. Ever wondered if a celebrity promotion makes a difference to sales? You are not alone. Choose the right star and the results can be spectacular. But if a campaign fails, it can undermine a brand, turn off loyal customers or be a complete waste of money. There is often little science to investing large sums of money and although there are established ways of assessing benefits and ROI very few cosmetics companies are willing to offer the dollar figures on sales uplifts inspired by celebrity endorsements. This is especially true of global brands who use the same celebrity campaigns worldwide. Another reason we are seeing an increase in the use of celebrity spruiking is because the supply is unprecedented. Not only is 70

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virtually every movie, TV and fashion celebrity seeking an endorsement contract, their equivalents from reality shows, social media and the athletic world are also lining up to add ‘sizzle’ to the ‘steak’ of a product. Yet it’s still a high risk/high reward business. Who remembers the Hilary Swank turn for Guerlain or Anne Hathaway’s inability to launch Lancôme Magnifique as a pillar fragrance? Just two celebrity campaigns that didn’t have the desired effect as many consumers worldwide admitted to ‘celebrity fatigue’. With the fragmentation of today’s beauty marketplace and the constant rollout of new trends, brands face more challenges than ever retaining loyalty. Another reason celebrity tie-ins will remain strong is because they provide both brands and retailers with a built-in promotional vehicle. But the products have to deliver value and quality. In August, customers of Jessica Alba’s ecofriendly The Honest Company took to social media in droves to complain that the brand’s all-natural sunscreen offered little protection against sunburn. As a US study from Ace

Metric recently concluded, celebrity ad campaigns and endorsements remain a “mixed bag”. Depends who it is has become the official line from marketers, retailers and brands. International Scope When a celebrity partnership is authentic and resonates with fans, the brand or product endorsement can be exceptionally powerful says Georgia Reid, Digital Communications Manager, L’Oréal Australia Consumer Products Division. “In the case of Maybelline NY, Gigi Hadid is the fashion industry’s new It girl and the perfect choice to convey the brand’s confident, trend-driven NYC style to our core demographic - 16 to 29 year olds”. Garnier, another brand in the L’Oréal stable, chose local face Carrie Bickmore to drive advocacy for its products. “Carrie is a

hot button issue true representation of the modern Australian woman,” says Reid. “She’s the ultimate multi-tasker who coordinates her busy lifestyle as a working mother with a sense of humour and effortless style. Garnier offers simple, effective beauty solutions and Carrie’s approach to life dovetails with the brand’s promise and resonates with a wide range of consumers”. In 2014, the Estée Lauder brand signed model and social media sensation Kendall Jenner says Kate Gildea, Communications Manager, Estée Lauder, AERIN and Tom Ford Beauty. “Her ambassadorship has really helped the brand to deepen its engagement with Millennial consumers. Within 24 hours of the announcement of Kendall’s signing, Estée Lauder had six times the daily number of unique visitors to the brand website and 90 per cent were first-timers”. Kendall has over 41 million followers on Instagram and whenever she features her favourite Estée Lauder products, we see a direct impact on sales notes Gildea. “Currently, 18 to 24 year olds are our fastest-growing customer segment and it is wonderful to see so many new, younger customers being introduced to the brand and enjoying our products”. In Australia, Giorgio Armani is very lucky to have a global ambassador who is also a local one says Jessica Materna, Marketing Manager, Giorgio Armani Australia. “Cate Blanchett’s appointment as spokesmodel for Si fragrance has had a huge impact since it launched in 2013. Notably, during key fragrance periods of the year, we clearly see that Si becomes one of the most gifted fragrances because people become inspired by seeing Cate on TV and in magazines. For Mother’s Day, Si was the most bought fragrance at one of our major retailers”. Unpaid celebrity endorsements also fuel sales says Materna. “Giorgio Armani Beauty has a lot of celebrity fans. We saw an uplift when Kim Kardashian for example, nominated her favourite Armani foundation. We even ran out of one popular lipstick shade when another famous actress talked about her love of the Lip Maestro collection”. The signing of supermodels Candice Swanepoel and Behati Prinsloo as the faces of Juicy Couture fragrances was an important investment in the longterm growth of the brand says Elizabeth Arden Brand Manager, Melissa Lyme. “They help to create relevance for new and existing customers in a very crowded market. Following the announcements, strengthened by a strong

ad campaign, Juicy Couture enjoyed the number two fragrance brand rank for October social media, according to My Market Monitor”. Celebrity endorsement has been very beneficial for Jimmy Choo fragrances says Marketing Director, Delphine Pommier. “The launch of our first men’s fragrance - Jimmy Choo Man - with Kit Harington could have been a challenge because we were more known for our women’s fragrances. As the face of the new male scent, Harington strongly contributed to its success because he is known all over the world for his role in Game of Thrones. We have enjoyed incredible results and the Jimmy Choo Man line is ranked in the top 10 in the US”. Local Talent Appointing local celebs to boost a brand’s sales and presence is becoming a strong strategy, especially for Australian-made brands. But for the Jergens launch campaign, we needed to customise our creative using a local celebrity ambassador says Juliet Connell, former Brand Manager, Kao Australia for Jergens. “The material coming out of our global head office in the US was not appropriate for the Australian market, where the brand was not established. The creative we were seeing worked in the American market because customers knew and loved the Jergens brand”. Kao engaged Sydney It girl, Cheyenne Tozzi, as well as a celebrity make-up artist and photographer, because they were familiar and relatable to Australian consumers says Connell. “Celebrity ambassadors were crucial to the Australian launch of Jergens and allowed cut-through in a category dominated by a few key players. We were able to engage with consumers who recognise Cheyenne’s insider knowledge of the beauty industry and admire her beautiful skin”. Chemcorp was really excited to introduce Tegan Martin, Miss Universe Australia 2014, as the first ambassador for the 1000 Hour brand says Erica Galea, Marketing Manager, Chemcorp. “The brand has been in Australia for some 20 years, so it’s definitely tried and tested, and has a loyal following. But there’s no resting on laurels in the beauty business, so future-proofing is always top-of-mind from new product development to marketing. Working with an ambassador such as Tegan, together with a refreshed look and feel and a targeted marketing campaign, is key to introducing 1000 Hour to new customers”.

Tegan is a perfect fit for the brand adds Galea. “We were looking for someone who was down-to-earth but enjoyed the opportunity to be glamorous. We also wanted someone who was DIY beauty focused. Tegan was already a big fan of 1000 Hour lashes and that sealed the deal”. Ulta3 has been a huge success in Australia notes Brand Manager, Samantha Franklin. “But we wanted a local identity with a strong social media following to be a key influencer in the younger market to help take ulta3 to the next level. Model Elyse Knowles was appointed in early December because she’s everything ulta3 represents - fun, adventurous, confident and beautiful. She has nearly half a million Instagram followers and her personality resonates with so many women. We believe her appointment will connect ulta3 to an exciting new audience”. Nude by Nature, Australia’s number one mineral make-up brand, has also chosen an Elyse to be its first face. Elyse Taylor has enjoyed international success, starring in ad campaigns for Dolce & Gabbana, Victoria’s Secret and Tommy Hilfiger, and works well for the brand’s overseas expansion plans. “Elyse Taylor embodies Australian beauty and is a natural choice as the face of Nude by Nature,” says Alice Cleary, International Marketing Director. “While her career has taken her to the other side of the world, it only seemed fitting that she shares the same birthplace as our brand – Sydney, Australia. Elyse captures the very essence of our Brand, as a young mother with a holistic approach to life she seeks balance and quality for herself and family. Nude by Nature is also committed to finding the best for you - and your complexion. Free from toxins and filled with powerful, native Australian ingredients, Nude by Nature make-up not only provides a beautiful, flawless finish, it’s actually good for you. Elyse’s Australian beauty and affinity to our brand essence and product means she is quite naturally, the face of Nude by Nature.” SkinB5 is a naturally-derived Australian acne system and is also keen to extend its export reach. The company appointed Pareena Naggea, the first entrant in the Ms/ Mrs Globe charity beauty pageant to represent her country - Mauritius - while living in another - Australia. “SkinB5 is doing very well in Australia and overseas markets such as China says Managing Director, Judy Cheung, and we looked for a celebrity ambassador with a loyal following to boost ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

brand awareness. We selected Pareena because she embodies the character, personality and beliefs that strongly align with our brand’s personality and corporate values. Beauty from within, kindness, openness, friendliness and service to others. We hope to gain a global audience who will trust our brand and build a strong loyalty for SkinB5. We only offer products that actually work because we care for our customers wholistically”. Solar D, the first-to-market sunscreen that permits the passage of sunlight to allow the body to produce Vitamin D naturally while offering protection from sunburn and damage, requires education and explanation says Managing Director, Mathew Collett. The brand’s launch ambassador was Renae Ayris, Miss Universe Australia 2012, but two other local ambassadors have been appointed who fit the brand’s core market more closely. “Sally Fitzgibbons is a world-class Australian surfer,” says Collett. “She has an incredible following - one million plus followers - on all social media platforms, and when she posts about Solar D we know for a fact that they listen. Jules Sebastian, the stylist and social commentator, is also a mother. Parents know that Jules believes what she says. We think our ambassadors are vital to targeting potential Solar D consumers and relaying the strong Vitamin D message to the broader community”. Famous Fans Naming celebrity fans is one of the oldest forms of endorsement for beauty products, stretching back millennia to the ancient Egyptians when the leading ladies of the royal court popularised the fashion for red tinted nails. Beauty editors have been bombarded with press releases listing famous fans for decades, but social media and the proliferation of international red carpet events has souped up the ageold phenomenon to a new level. As consumers have become more savvy, the unpaid celebrity endorsement often carries more weight than a well-publicised contract with a famous name. Benefit does not focus on signing celebrities as ambassadors says Beth Glancey, Benefit Australia General Manager. “There is no doubt that celebrities help to 72

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build new trends and products. Editorial or digital content that highlights a celebrity’s latest must-have can go instantly viral, driving both brand awareness and sales. We saw this recently when Kim Kardashian posted a pic on Instagram and her latest app, positioning Benefit Watt’s Up as her favourite highlighter for contouring”. David Johnston, Managing Director, Weleda Australia, believes that personal, unsolicited recommendations from celebrities can have a much bigger impact than sponsored campaigns. “We can certainly tell when we’ve had a shout-out from a celebrity. Customers frequently walk

The key to leveraging celebrity endorsements is authenticity says Lisa Wilson. “Consumers are savvy enough to recognise a recommendation is genuine. Key influencers, in addition to traditional celebrities, can also have a huge impact on the profile of a brand they like”.

Lisa Wilson, International Communications Manager for Trilogy. into stores to ask for an exact product and online sales can spike as the message spreads on social media. Weleda is in a fortunate position. Many high profile celebrities such as Victoria Beckham, Adele, Rihanna, Elyse Taylor and Erin O’Connor, for example, tell the media they love our hero product - Skin Food. They feel comfortable recommending a brand like Weleda to their fans because we source the finest organic and natural ingredients from our own biodynamic gardens or through fair trade partnerships.” From its early days, Kiehl’s has relied on word-of-mouth and we don’t advertise or use spokesmodels says Colette O’Neill, General Manager, Kiehl’s Australia. “Our celebrity fan club includes Orlando Bloom, Brad Pitt, Lea Michelle, Alicia Keys and Elizabeth Olsen to name a few. Local celebrities such as Bambi NorthwoodBlyth, Nicole Warne and Emily Ratajkowski also use Kiehl’s products and have posted about the brand on their social media channels. Celebrity

recommendations through social media have had a large impact on our customers and people interested in trying the brand”. Celebrity fans definitely help to drive awareness says Lisa Wilson, International Communications Manager for Trilogy. “We’ve been lucky enough to have globally recognised stars such as Miranda Kerr, male supermodel David Gandy and the Duchess of Cambridge associated with Trilogy in the media. When the news about these three hit headlines worldwide, retailers in a lot of our key markets sold out of Trilogy rosehip oil within hours”. The key to leveraging celebrity endorsements is authenticity says Wilson. “Consumers are savvy enough to recognise a recommendation is genuine. Key influencers, in addition to traditional celebrities, can also have a huge impact on the profile of a brand they like”. Revitanail often consults with professional manicurist Jessica Biez says Stephanie Limcauco, Assistant Brand Manager, Revitanail. “Her vast portfolio of wellknown clients has made her the perfect spokesperson and advocate for Revitanail. There’s a clear benefit in naming celebrities as fans of the brand. We have found that consumers often go online in search of product reviews, especially when experts, beauty influencers and celebrities have posted about a shade or range”. Celebrities who allow Fake Bake to publicise the fact that they have used our tanning products have had a huge impact on brand awareness and association says Sharon Blockley, Director of Fake Bake Australia. “Younger women aged 18 to 25 identify with reality stars and adopt their style. For example, Jacinda and Zilda from the Australian version of The Bachelor and overseas shows such as TOWIE, Geordie Shore and Ex On The Beach are major influences. We also target the A-list and Ruby Rose was recently ‘tanned’ by Fake Bake for the MTV EMAs in Milan. We are often present at other major award ceremonies, so that the brand is showcased regularly on the red carpet”.

hot button issue

Pharmacy On the scent The Terry White Group continues to be strong in both celebrity and designer fragrances says Dale Bell, Business Manager, Beauty, Fragrance and Accessories. “The appetite for celebrity amongst our customers is as strong as ever. The most popular ones are constantly being injected with new life through the release of limited editions and flankers. The celebs among our top sellers are Rihanna, Britney Spears, Beyoncé, Kim Kardashian, Mariah Carey, Katy Perry and David Beckham. Up until a short while ago, Victoria Beckham was also a strong seller but she has discontinued her fragrances in favour of moving upmarket. It’s hard to believe that the original celebrity fragrance for our group - Elizabeth Taylor White Diamonds - remains the best-performing name fragrance for Terry White”. Affordable price points are key adds Bell. “Our bestsellers range between $29.00 and $49.00, with EdPs and 100ml bottles the most popular. Our core demographic for celebrity fragrances ranges from young mothers to mature shoppers and they purchase a wide range of scents. Exclusives are a main focus. The group has 153 Terry White chemist stores and 62 Chemplus Pharmacies. Our ability to launch a fragrance exclusively through the group is very attractive to suppliers, who view our annual programme of 26 catalogues as a perfect way to reach over 1.5 million customers”. The Terry White Group has enjoyed unprecedented growth in the fragrance category in 2015 says Bell. “Our stores are committed to the category and do a wonderful job in merchandising and promotion. The group uses the Fragrances of the World book by Michael Edwards to offer important guidance to customers. Terry White has an equally strong business in designer fragrance brands. Top sellers include Marc Jacobs, Vera Wang, Calvin Klein, Versace, Dolce & Gabbana, Paco Rabanne and Jean Paul Gaultier. Classics from Yves Saint Laurent and Lanvin Arpege are also firm favourites with our customers”. The volume of celebrity fragrances continues to be very strong at the Chemist Warehouse Group says Albina Reale, National Category Manager, Fragrance and Beauty. “All of the big brands are releasing great new scents, which is not only increasing excitement but growing the market further. Cheaper celebrity

fragrances don’t necessarily do better. It all depends on the popularity of the celebrity and the amount of media activity”. Younger customers are more drawn to celebrity fragrances says Reale but many women remain young at heart. “A lot depends on the individual scent. We love exclusive brands, as well as new fragrance launches. New products stimulate interest and bring more buyers to the fragrance area. We offer a great variety across celebrity and designer classics and have certainly increased our designer brand offerings because of fast-growing trends”. Malouf Pharmacies have taken a major step back from celebrity fragrances says Angela Shepherd, Cosmetic and Fragrance Category Manager. “We still do a little bit of celebrity at Christmas - mainly sets. We did take the new Jessica Mauboy fragrance because the price was so keen. Our core demographic is more interested in premium brands such as Chanel, Dior, Thierry Mugler, Narciso Rodriguez, Valentino, Giorgio Armani and YSL. Celebrity fragrances aren’t really a focus for our customers and we are seeing growth and margin in premium designer brands”.

All of the big brands are releasing great new scents, which is not only increasing excitement but growing the market further.

Albina Reale, National Category Manager, Fragrance and Beauty – Chemist Warehouse Group

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

an suncare sales. The remaining 25 per cent of the market is divided between after sun products - US$449 million and self-tanners at US$376 million. The British love affair with fake tans has faltered reports Kantor Worldpanel, as women shift to wash-off products such as tinted moisturisers and BB creams. Such facial products not only come with a high SPF sunscreen, they also act as a foundation and moisturiser. The US suncare market increased only one per cent in Sun protection is a critical issue in Australia. By the end of 2015, experts estimated 2014, but the Australian market surged 6 per cent and will there were almost one million treatments for skin cancer nationwide. Pharmacies have continue at a growth rate of launched skin checking and sun awareness clinics to identify the damage that’s already 4 per cent to 2017 says Euromonitor International. Accordoccurred. Yet many Australians are unaware that as little as five incidences of sunburn ing to Canstar Blue, younger doubles their risk of developing skin cancer. Australians are key to growth - with 23 per cent of Gen Y by Elisabeth King more likely to use suncare, in contrast to 10 per cent of Baby ccording to recent research by Good Price Boomers who often regret a lack of sun protection when they Pharmacy such warnings about the risks were younger. These are the two dominant demographics associated with sun burning are still needed. reports IBISWorld. Gen Y now account for 26.5 per cent Over 40 per cent of young Australians aged of Australia’s current population of 24 million, followed by 18 to 24 revealed that it was important to look Baby Boomers at 26 per cent. tanned and 23 per cent admitted to failing to apply sunscreen Canstar checked 13 best-selling sunscreens in a bid to disto achieve faster results. A further 36 per cent claimed they cover which ones topped the list for customer satisfaction disliked putting on sunscreen because it felt greasy on their among Australians. SunSense from Ego Pharmaceuticals skin. won the 2015 Most Satisfied Consumers Award - SunSPF50+ sunscreens became available nationwide in screens. Other five star recipients included the Cancer CounNovember 2012. A change that brought Australia into line cil for sunscreen effectiveness and ease of absorption, ALDI with the US, New Zealand and several European countries. for value, Hamilton for texture and consistency, Banana Boat The Department of Health and Ageing warned that for ease of absorption, texture and consistency, Neutrogena for ease of absorption, Le Tan for smell and performance and while SPF50+ sunscreens provide a better broad spectrum Invisible Zinc for effectiveness. performance, consumers still had to be ‘sun smart’ and apply the products as liberally as SPF30+ sunscreens and reapply as Convergence of Skincare and Suncare regularly. Since that landmark launch date, manufacturers of Over 80 per cent of women feel that SPF protection is sun protection products have continued to innovate to develop extremely important in a beauty product and critical to their sunscreens that nourish the skin and provide added benefits in decision to purchase according to a recent survey by The addition to broad spectrum protection. L’Oréal, for example, Benchmarking Company. Seventy per cent of women said invented the world’s first sunscreen in 1936, and patented a they use a moisturiser with an in-built sunscreen. Watersunscreen formula with an SPF of 150 to 172 in the US in resistant make-up featuring an SPF and antioxidants is also early October. very on-trend. Australia – A Growth Market As experts are quick to point out, the sun protection Much else has changed, too. Suncare is a mature category in credentials of moisturisers and make-up with SPFs are developed markets, including Australia. The cancer stats are weaker because individual functions are compromised in a scary but suncare use is no longer simply about protection single formula. The challenge is that consumers view such and health concerns. Beauty considerations are also top of products as a speedy, all-in-one alternative to using a separate mind, leading to increased opportunities for innovation. Many sunscreen. A shift that means suncare brands cannot afford sunscreen brands such as Nivea and La Roche-Posay come to rely on a one-benefit product and must innovate to meet from Europe, where sales of suncare products increased by 4.7 consumer demand. per cent in 2014 to US$3 billion reports Datamonitor. Italy has More beauty/suncare crossovers are being launched become the market leader in dollar terms - US$651.8 million worldwide. Recent launches in Australia include Cetaphil in contrast to the UK and France where annual sales reached Suntivity SPF50+ Tinted Lotion, La Roche-Posay Anthelios US$300 million in both countries. The fastest-growing market XL Tinted Creme and Natio Moisturising Lip Balm SPF50+. is Russia, which is enjoying double-digit growth of 10.9 per Hair, lip and nail care are also tracking the consumer message cent and sales reached US$192 million in 2014. to include beauty and anti-ageing as well as health with sun Sun protection products account for 75 per cent of Europeprotection. A shift that makes it easier for consumers to wear

Spot on – sizing up suncare

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

trend

BECOME A SKIN CHECKER If you care for somebody, have a look at their beauty spots.

laroche-posay.com/skinchecker

Above, right & below: La Roche-Posay’s Spot and Stop campaign urges Australian’s to check their skin regularly

Above: SunSense from Ego Pharmaceuticals – a pharmacy favourite in suncare – won Canstar Blue’s 2015 Most Satisfied Consumers Award (Canstar Blue’s goal is to help consumers make the best purchasing decision possible.)

Over 80 per cent of women feel that SPF protection is extremely important in a beauty product and critical to their decision to purchase according to a recent survey by The Benchmarking Company. sun protection year-round, not just during the hotter months, because moisturisers, BB creams, foundations and other makeup items not only contain SPFs they don’t have a greasy feel and they don’t clog pores. Another reason people don’t use facial sunscreens as regularly as they should. The convergence of skincare and suncare will be dialled up over the next few years. According to Amandine Isnard, head of product development for Eve Lom: “With ever-increasing rates of skin cancer, we feel that consumers will be looking to include SPF in all aspects of their beauty regimen. We also feel that regulations governing SPF products will become more aligned between markets”. Eyes are an obvious area of growth because regular sunscreens shouldn’t be used too close to the eyes. Leading the charge is SkinCeuticals Physical Eye UV Defense SPF50 with a 100 per cent mineral base which doesn’t irritate the eyes. Other prestige brands fueling the skincare-cum-suncare phenomenon include Caudalie Polyphenol c15 Broad Spectrum SPF20 Anti-Wrinkle Protect Facial, an oil-free moisturiser which incorporates a broad spectrum sunscreen. Peter Thomas Roth offers Anti-Ageing Defense Sunscreen Stick SPF50, a dial-up, cream-to-powder dry finish sunscreen. Mass brands such as Banana Boat, the number one suncare brand in Australia, are also innovating strongly in creating suncare products that offer added benefits such as the recently launched Everyday Faces SPF50+ and Everyday Faces Sensitive. The latest offering from La Roche-Posay is Anthelios XL Ultra-Light SPF50+, a lightweight formula with an invisible finish. Suitable for oily or acne-prone skin, it doesn’t clog pores and is perfect for under make-up. A great followup to last year’s breakthrough launch - Anthelios Nutritive Oil SPF50, a non-greasy dry oil with a hydrating formula that is a great example of the blending of sun and skincare.

More Natural Future Natural brands such as Jurlique, Aesop and Natio are also reaching into suncare as more people seek to limit their exposure to chemicals. There’s also been an upsurge in worrying rumours over the past few years about chemicallybased sunscreens that won’t go away, even though melanoma has increased 300 per cent in the US since the mid-1980s. A 2008 US study found that 97 per cent of Americans have oxybenzone in their system, a compound found in many beauty products, notably sunscreen. Word spread that sunscreen was linked to the increase in breast cancer. The American Cancer Society said the data was too limited but the taint has proved hard to forget for many consumers and is kept alive by the Internet. Pharmacies and drugstores often recommend physical and mineral sunscreens containing titanium dioxide and zinc oxide to concerned consumers. Major ingredient suppliers such as Lucas Meyer are working on plant extracts that offer greater protection from sun-induced ageing and damage to meet the consumer desire for less chemicals in sunscreens. Kobo is experimenting with argan oil, tocopherol acetate, antioxidants and more to boost the UV protection of broad spectrum sunscreens. Other areas of research include Dow Corning’s efforts to incorporate silicones into suncare formulas to reduce whitening effects on people with darker skin. A major issue that gets little air play is the fact that many suncare formulas are developed in the northern hemisphere, while a large percentage of the world’s population live in sub-tropical or tropical climates. Gattefosse is researching suncare formulas which feature natural waxes for sunscreens with low-film residues which improve skin feel for people who live in humid climates.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

marketing

Natural beauty matures Targeting the next generation conscious consumer by Elisabeth King

It’s easy to be bamboozled by global figures. Yet in spite of words such a sustainable, non-GMO and organic being widely used across hair and skincare, fragrances and make-up, there’s still a long way to go in the natural beauty and personal care industries says researcher Kline & Co. Synthetic ingredients accounted for 75 per cent of the worldwide cosmetic ingredient market in 2014.

hat’s great news for growth and future profits. As marketers, suppliers and retailers know, the macro trends of green beauty, ageing populations and the need for preventive health have revved into over-drive since natural beauty went mass about 10 to 15 years ago. The global organic personal care market alone is expected to surge to US$15.69 billion over the next four years - up from US$8.36 billion in 2013. No Longer A Compromise Major drivers across all key regions - North America, Europe and Asia-Pacific - include an increased number of product launches from new brands, established players and multinationals such as P&G, L’Oréal and Unilever and wider distribution. With more brands launching into the natural and organic category, the push into new channels is set to intensify as many bypass retailers and sell exclusively online. Natural beauty and personal products have spread like wildfire in supermarkets across the US, the UK and Australia over the past decade and pharmacies have returned to their roots as retailers of healthful products that also strongly embrace beauty. Going natural today means that consumers no longer have to compromise. Once defined by balms and oils, natural skin and haircare ranges offer sophisticated textures, fragrances and performance. Many also deliver results that rival their mainstream, high-tech counterparts. The respected German brand Lavera, for example, even offers an organic hairspray free of petrochemicals such as propylene glycol that keeps hair firmly in its place. The term natural has become less of a mainstay marketing pitch because of the maturity of the category. Free-from claims are now more of a statement than a selling point, although they remain useful in getting consumers through the door. Women now demand products with demonstrated efficacy. The old negativity argument no this, no that - has had its time in the limelight and brands are doing a much better job at crafting a more positive image of natural and organic products and their ability to produce visible results. All crucial developments in the battle to win over ‘conventional’ customers.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

Micro-Trends Push Further Growth At the Cosmetic Executive Women (CEW) Trends event in New York in late October, the ‘Nature Plus’ market was a hot topic. According to Lucie Greene, worldwide director of JWT Intelligence: “We’re seeing the next generation of conscious consumer, who is ready to question whether legacy brands have their best interests in mind. Healthcare and well-being has become a consumer movement that blurs category lines and impacts every facet of the industry from ingredient sourcing and supply chain practices to packaging, product use and even how well beauty companies treat employees and partners. Consumers today aspire to ‘360o well-being’. There are several clear micro-trends fueling the changing nature of natural beauty says Greene. The main one is ‘nature lab beauty’, where brands are investing more in clinical testing to prove the effectiveness of natural products and how they measure up scientifically to mainstream skincare. The waterless washing trend has piggy-backed off the conventional micellar water category. In France, these all-in-one make-up removing and skin cleansing products have been around for years. Filled with molecules called micelles which extract sebum and make-up from pores, the water is gentle on the skin and requires no rinsing. Among Australian naturally-based brands, Natio and Swisse skincare have launched micellar waters which cleanse, condition and tone the skin in one swipe. Such products cue in with the consumer desire to help the environment says Greene. “As water shortages occur more frequently and consumers no longer assume that more washing is better, far-sighted brands are investing in processes that use less water.” The quest for inner health has caused probiotic consumption to soar. “Bacteria are no longer seen as a nuisance to be scrubbed away, but as part of an ecosystem to be cultivated,” says Greene. This holistic view of natural beauty taps into what’s known as the “me-cosystem” trend, which evaluates every product, food and habit for its ability to nurture healthy, glowing skin. Fermented beauty, which includes probiotic-based skincare, is a strong Asian trend spreading to Western beauty markets. An easy segue from the super-food trend which has seen foods with proven

interview nutritional properties become widely used in skincare for their antioxidant and anti-inflammatory benefits, notably pomegranate, acai, mango, blueberry, papaya and grapeseed extract. The majority of natural beauty purchasers want to limit their exposure to chemicals. But one of the biggest shifts of the past few years is the fact that consumers of all age groups have become more sceptical about natural claims says Greene. This has led to a clear preference for niche brands, small batch beauty and farm-to-face brands. Angela Shepherd, Category Manager - Beauty for Malouf Pharmacies, confirms this attitude is strong in Australia. “We’ve had great success with Aussie brands such as Keen Bean Scrub which is based on mung beans. Also, Summer Salt Body, an indie brand from Melbourne.”

Jurlique Nutri-Define is a shining example of what today’s natural skincare customer is seeking. Jurlique President and CEO, Mark Whyman says: “Jurlique’s unique proposition has always rested on its biodynamic farm in the Adelaide Hills. Particularly in Asia, consumers love the fact that our biodynamic principles and bioextraction methods combine purity, potency and efficacy. We control all levels of the supply chain from the plants and seeds to the skin. The consumer response to our message - You can’t make great skincare, that’s why we grow it - is more resonant than ever as allergy and pollution concerns prompt even more consumers to convert to natural skincare.”

From Men To Ethics Natural has long been the cash-in-hand for successful Australian Vegan and the Impact of Fast-Growth Markets The descriptor stylish vegan was once a contradiction in terms. Not beauty brands from Jurlique to Frank Body. Many Australian men’s anymore. What constitutes vegan beauty? It means no animal bybrands have followed suit. Mark Tucker, the former Managing Director of L’Oréal Australia, launched Handsome skincare in July, an products (such as beeswax and dairy) or animal testing. Overseas, US all-natural line-up ranging from shampoo to shave gel. Hunter Lab, supermodel Christie Brinkley has launched a vegan skincare lineanother recently launched men’s grooming brand, also appeals to DNA Renewal System. Colorscience is a vegan brand used by many males with “a modern approach to clean and healthy living” with celebrities, including Jessica Simpson, Eva Longoria and Gwyneth a sophisticated line-up including anti-ageing elixir and matte lip Paltrow. Tarte, another popular US vegan brand, was bought by ammo. Japanese giant Kose in 2014. Australia’s most famous certified vegan Cosmeceuticals and advanced anti-ageing products present one of brand is Inika. the biggest opportunities in today’s natural beauty arena. The maAnother major influence on the vegan/vegetarian trend is Halal jor reason many multinationals are adapting to market conditions by beauty. Certain ingredients are forbidden for Muslim women to scrapping synthetics for natural alternatives. L’Oréal led the pack a wear during prayer. The Polish brand Inglot, for example, invented decade ago when it launched Proxylane, its first “green chemistry” O2M, the first “breathable” nail polish about six years ago. Women molecule used across brands from mass to presall over the world loved the health benefits but tige. In 2014, Jurlique launched Nutri-Define, Ethical it became a big hit with Muslim women because the brand’s first hi-tech anti-ageing range conthe revolutionary formula allows water and consumerism is taining Biosome 5, a natural delivery system deoxygen to pass through, making it acceptable for veloped in collaboration with Japanese scientists. a mega-trend wear during prayer. The brand plans to open 220 Ethical consumerism is a mega-trend in the in the natural stores across the Gulf region over the next five natural category. Increasingly, consumers are years. category. asking about the origins of products and they Huge markets such as China and Brazil also also want to support local communities and re- Increasingly, have an affinity with natural, eco-conscious gional producers. Close to the heart of Trilogy consumers are asking skincare and make-up and are fueling major which works closely with its suppliers and has investments in R&D that will flow on to the global recently invested in its rosehip oil supplier in Le- about the origins of natural market. Natura Brasil, the biggest beauty sotho. Sustainability claims have become very products... conglomerate in South America, own Australian important in all major markets and successful brand Aesop and is widely recognised as the most brands align their products with sustainability values. Burt’s Bees sustainable cosmetics company in the world. The first Chinese-made could be attributed with pioneering transparency in sustainability prestige brand to be launched globally was Herborist, based on herbs claims. used in Chinese medicine. One of the latest Western ventures in Innovation is the word in all sectors of the beauty industry. But China is Amway’s US$13 million botanical research centre in Wuxi, natural products with a clear point-of-difference and improved part of a US$332 million global manufacturing expansion. Covering everything from coconut lip balm to rosehip oil serums, performance have driven the category at a faster pace than its the global natural personal care market has climbed to US$30 mainstream counterpart. Consumers are addicted to innovation, billion a year and is in double digit growth. One of the major thanks to the access to information through the Internet and social trends in natural beauty features ingredients that deliver the same media. Even retail buyers discover new brands on Instagram these anti-ageing effect as injectables such as Botox. A development that days. But although pharmacies, department stores and beauty signals the rapidly closing divide between natural and scientific. No chains are constantly on the scout for first-to-market ingredients wonder Kline & Co estimates that by 2018 the worldwide natural and technology, affordability is as crucial as efficacy in the natural beauty market will be worth US$46 billion a year. sector for women of all ages.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

beauty & the best

sharing the industry’s best in customer service

Loyalising through exceptional service

Esprit asked the Beauty Advisors Can you cite one memorable example of good service we can all learn from – whether it was something that worked exceptionally well for you, or it happened to you and loyalised you.

There’s debate aplenty on the subject of customer service. In finding the words to define good customer service people can struggle to be specific. We can all cite examples of flabbergastingly poor service when we’re shopping, but what do we define as a good experience when we’re shopping? As Beauty Advisors this important link in the journey of a product’s sales is a critical part of your job - when the potential customer experiences the product, maybe for the first time, through your introduction. Providing the service of introducing the customer to the right product(s) for them can win a lifelong customer to the product, the brand, the store. Or can lose them forever.

Name: Emma Halligan Company: Benefit Cosmetics Store: Myer Perth City Town/city: Perth State: WA

As the Makeup Ambassador Beauty Advisor for Benefit, Perth City, customer service is something that comes naturally to me. I pride myself in giving my customers an amazing and memorable experience. The most obvious example of Benefit’s great customer service is our organiser Pretty Parties held on counter. Customers arrive to welcoming Benebabes wearing fun pink wigs, party hats and a gorgeous place setting with their name on, and party food. I then share my knowledge and skills of the Benefit products. Having that valuable one-on-one time with

the customer really helps you get to the bottom of what they need and want to achieve from the experience. There are always a lot of laughs and customers who were strangers before, all come together, help and complement each other. The best part of being a Benefit Beauty Advisor is when a customer learns how to use our products and leaves feeling happy, excited and confident to try our products at home. When you have fun with your customer and create a close rapport you can really brighten their day. You’ll have a customer for life. Laughter really is the best cosmetic!

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

Name: Jessie Ash Company: Estée Lauder Store: David Jones Town/city: Claremont State: WA

Providing an amazing customer experience is important to create loyal customers that frequently love to shop with you. Every moment the customer spends at the counter is part of their customer experience; the most important part is that they feel comfortable so we can create a connection and have fun. To initially make someone feel comfortable start with a smile, sincere greetings and eye contact. By asking the right questions and listening to our customer, we can then offer advice and product solutions like a best friend would. They then

trust their products knowing that solutions are being personalised and curated. At my counter, as I say goodbye I always remind the customer to visit me to practise their new make-up skills, or to chat about their new skincare ritual. One loyal customer was a lovely lady who took a make-up masterclass. She returned to the counter the next week glowing with confidence and happily saying that it had changed her life. She hadn’t been confident about applying her make-up and was seeking a natural look that highlighted her features. By finding out about her lifestyle, personality and make-up wishes, we created a look she confidently re-created in class. There is nothing more satisfying than teaching people how to feel beautiful and confident.

Name: Annie Hoy Company: Jurlique Store: National Pharmacies Town/city: Adelaide State: SA

I recently experienced first hand an example of exemplary customer service. I visited a major department store to purchase a wooden chopping board I had seen in their online store. The sales assistant who approached me wasn’t able to find the item in the store, despite spending considerable time searching the kitchenware department and storeroom. She explained that they must be out of stock but didn’t just leave it there. She offered to check online for me and discovered the item at an interstate location. Even though this process took her some time, she kept me informed of her progress. Her good natured and professional attitude extended to offering me a seat and the latest store catalogue to browse while waiting. She finally located the item at the Sydney store and asked me if I had a store loyalty card, as this would allow free delivery to Adelaide. I’m not a store member so she offered to sign me up on the spot and convey my details to the Sydney store immediately to bypass any waiting period and speed up delivery to Adelaide. Unfortunately, I had just moved house and my various ID documents did not state my new address: “not a problem” she said and happily took my old details, explaining how I could access my online account and alter these later. A temporary card was issued and I was given the

name and contact number of the store assistant in Sydney, in case I should need to follow up. A few days later the same assistant noticed me shopping in store and asked if I had received my chopping board and also reminded me to log in and update my address details. Now, whenever I’m in this store I seek out this sales assistant for her friendly advice and help. The whole experience reinforces my own values of customer service as counter manager for Jurlique at National Pharmacies in Adelaide. The sales assistant was friendly, offered options and solutions, listened to my needs, showed empathy and concluded the sale in a professional and knowledgeable manner.

Name: Tannia Tiropanis Company: Napoleon Perdis Store: Concept Store Town/city: Hurstville State: NSW

A few weeks ago I met a lovely client aged in her 50s who really made my day. When she walked to the counter, she seemed unsure and didn’t have a lot of confidence and I wanted to turn that around. I invited her to have a seat and asked about her makeup regime. She was worried as the last time she had her makeup done was on her wedding day over 20 years ago. I let her know I could teach her how to apply a chic look and be with her every step of the way. I let her know I would also give her a face chart to use at home as a guide and I could be contacted at the store if she was ever stuck. She agreed and allowed me to give her a

makeover. I taught her about the new technology in products and gave her some quick and easy tips on how she could create the look at home. Educating her and showing support really allowed my client to feel at ease and comfortable to try new things. At the end of the makeover, she was so happy with the way she looked and ended up purchasing everything. I booked her in to come and see me in a week’s time so we could catch up on how she was going with her new products. The client really appreciated the extra care and support I gave her and has since become a regular client. With her new found knowledge, each time I have seen her walk in I can tell she feels beautiful and most importantly, empowered.

thanked me for all the effort I put in with something she thought wasn’t necessary. Since then she now only shops with me. The point of this is, to me it’s more important to listen and put your customers’ concerns first over anything else, because that leads to trust and trust then leads to loyalty.

Name: Claire Humphries Company: Revlon Store: Priceline, Worldsquare Town/city: Sydney State: NSW

I do remember one time specifically, a rewarding day when I made a very loyal customer for myself. After having been given wrong advice in another store which resulted in a very bad colour match and was then sadly denied an exchange, the customer came to me to buy another foundation that suited. After hearing her story and seeing the colour she was matched with I gave her a correct colour match right there on the spot, insisted she take a sample pot instead of purchasing a new foundation and gave her a number to contact so she could do a proper exchange. Two days later she came back and

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ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

brand news

what’s new in

COSMETICS skincare PERFUMERY

Issada lines lips Issada Ultimate Lipliner delivers kiss-proof, precise definition that eliminates feathering, fading and bleeding, while treating the lip area with antiageing botanicals and minerals. Ultimate Lipliner glides on smoothly for a precise line – and before it sets, it’s emollient enough to spread and stretch across the whole lip for a budge-proof lip base with intense pigment payoff. The formula is enriched with safflower seed oil, soybean oil and chamomile. Minerals and Vitamin C and E heal, nourish, protect and repair the skin where it is applied. There are eight shades from nude pink to deep red. Paraben free, gluten free and vegan. RRP $36.00. From various retailers including the Issada concept stores.

Covergirl Outlast complexion Covergirl Outlast Stay Luminous Foundation, RRP $20.95, and Outlast All-Day Primer, RRP $14.95, both have a lightweight feel and even blendability. The vitamin infused formula minimises the look of imperfections while the light-reflective complex encourages radiance. With lasting hydration and natural looking coverage, the brand promise is to be ‘selfie ready’ all day. On top of Covergirl’s scientific testing during the product development process, the formula was also tested with a real-life employee iPhone photo challenge to ensure the product would look fabulous when photographed. After many iterations, the resultant formula ensures the perfect glow. “We’ve got one type of consumer who is constantly taking pictures, and what really matters to her and her social group is how she looks in a selfie,” says a spokesperson for Covergirl. Available at Priceline, Big W, Woolworths, Coles, Target and Kmart from March 2016.

Designer Brands’ longwear Designer Brands Everlasting Longwear is a Limited Edition Collection. The hero is Longwear Infinite Nail Gloss, a five-day wear nail polish with no base or top coat required. There are six shades (RRP $7.99). The newly launched Longwear Matte Lip Colour provides all day, highly pigmented colour. Formulated with aloe vera extract, peptide complex, green tea extract and vitamins A, C and E it cares while it colours (RRP $9.99). Longwear Lipstick is specifically formulated to counteract dryness, gliding onto the lips with ease. The creamy texture is rich and intense and the strong pigments ensure longwearing hold (RRP 9.99). The limited edition shades have been grouped for easy shopability and include the Christmas Reds Trio, Mauve Trio, Soft Pink Duo, Hot Pink Duo, Coral Duo and Purple Duo. With every three products purchased from this promotion customers receive a free Twist ‘n’ Go Instant Nail Polish Remover. On counter now at pharmacies nationwide.

Issada minty lips Issada introduces a spearmint infused gloss that maximizes lips to their full potential. The mineral formula is packed with natural lip-enhancing ingredients. Aloe and jojoba hydrate and sooth. Antioxidant Vitamins C and E protect, repair and inject lips with moisture, while fresh spearmint stimulates blood flow and plumps lips for a seriously luscious pout. These pocket-sized Mineral Mini Mints are perfect for touch-ups, plumpups and to freshen breath on the go. There are 15 sheer lip-enhancing shades. Available from various retail outlets including the Issada concept store. RRP $14.00

Softie that’s long lasting A lipstick that lasts all day and still feels soft on the lips. CoverGirl’s Outlast Longwear + Moisture Lipstick has a waterproof formula that locks in vivid colour that’s powered with moisture so lips stay fresh and flexible for hours. The lippy doesn’t budge even when licking the lips. It’s available from January 2016 in 10 shades: Phantom Pink, Pink Pow!, Fireball, Red Siren, Red Revenge, Red Rogue, Into the Fuchsia, Magnetic Mauve, Plum Fury and Amazing Auburn. RRP: $17.95 at Priceline, pharmacies, Big W and Target.

Issada vegan brushes Issada, pioneers in brushes, release a vegan friendly Faux-Luxe Travel Brush Collection, created exclusively for the ethically-conscious stylish jetsetter, says the company. Previously synthetic hair has compromised efficacy and quality which is why make-up artists prefer to work with natural bristles. Issada explains that since synthetic hairs are never straight it means they don’t hold product, making it near impossible to buff and blend products for a flawless finish. A two-year development process between Issada and the world’s best manufacturers results in a new type of synthetic hair – a ‘Faux-Luxe’ hair. The reason is to mimic the professional finish of high-quality, natural bristle – perfect for an eco-conscious consumer. The set comprises five professional grade brushes (to cover off foundation, powder, contouring, brows, eyeliner, lips and eye shadow). They’re housed in a luxury black envelope clutch with a stingray-effect, vegan friendly texture. RRP is $139.00.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

Givenchy Couture Cushion Following on from the first Cushion foundations, Givenchy launches a new generation compact: the metal Cushion foundation. Its metal plaque protects the formula from the air and delivers just the right amount of fluid foundation for fresh skin and a glowing finish. Its multi-benefit formula combines long-wearing pigments, active skincare ingredients and a perfecting “blur” effect. Teint Couture Cushion is available in six shades to offer a match for most skin tones. Givenchy Teint Couture Cushion RRP $80.00, available from February 2016 at Sephora.

brand news

Chanel’s L.A. Sunrise

Clinique’s Pop Artistry Clinique Pop Glaze sheer lip colour + primer is formulated with shea and murumuru butters combined into a flexible polymer blend that provides superior moisture maintenance for the lips and a combination of emollient oils to provide shine, slip and cushion. Inspired by candy, the line-up has six colourful shades with a lustrous shine and sheer effect. Application Tip: apply one shade of Clinique Pop Glaze sheer lip colour + primer to the center of the bottom lip over another colour to add a voluminous look to the lips. Clinique Pop Lacquer lip colour + primer is a pop of liquidshine colour in one, full-coverage coat. With just one swipe of the applicator, it immediately moisturises and smoothes lips, while delivering intense colour with a modern lacquered finish that wears for up to six hours. Shades are Pop-inspired, from creamy nudes to bold red, sweetheart pink and deep purple. Application Tip: for perfect patent leather lips, apply in the middle of the lip and gently push the colour out to the edges. Available 31st January 2016 at Clinique counters nationwide, RRP $40.00 each.

Chanel takes inspiration from the sunrise in L.A. for its latest cosmetics collection. Here’s the scene: the sun has barely risen over the bay, but a radiant glow already stretches over the distinctive architecture and greenery of Los Angeles. At the break of dawn, the sky lights up, the horizon is tinged with multiple shades, the ocean is saturated with pigments and the façades of buildings sparkle with shimmering reflections…every colour looks more vibrant and expressive in the exhilarating light of spring in L.A. For this collection, the Chanel Makeup Creation Studio aimed to capture the flamboyant colours and overflowing energy of California mornings. The ribbons of the Sunkiss Ribbon exclusive creation intertwine in a palette of pinks, making cheeks blush with intense emotion. Les 4 Ombres enlivens the eyes with striking glimmers (pictured here). On the lips, light boldly explodes with the vibrant Rouge Coco Shine, inspired by the energy of a city that never stays in the shadows. The Collection L.A. Sunrise makes colour and radiance its top priorities. On counter January 10th.

Valentino Donna for Valentine’s Valentino Donna, created by the designer house’s perfumers Sonia Constant and Antoine Maisondieu, arrives in Australia in time for Valentine’s Day. Valentino Donna is mysterious, exquisite and timeless, like a couture object. Luminous and sensual, the fragrance revolves around a contrast of noble, subtle ingredients. A classic fragrance made for women, loved by men. Rose essence is generously blended with notes of bergamot and iris Pallida. Warm, intense notes of leather blended with patchouli and vanilla express an exquisite carnality. Valentino Donna bottle is the Creative Directors’ feminine interpretation of when fashion meets fragrance through an artistic inspiration of Italian cinema. The graphic architectural shape of the bottle made of studs is inspired by the edgy fashion code and evokes modernity and heritage at the same time. EdP 30ml $95.00, 50ml $135.00 and 100ml $175.00; Body Lotion 200ml $72.00 and Shower Gel $200ml $63.00.

Givenchy make-up Givenchy introduces two make-up gems for helping achieve that flawless effect we all work hard for. Teint Couture Balm and Concealer. A hybrid texture with an incredible finish, combining extreme lightness, custom correction and absolute comfort: Teint Couture Balm is not a ‘second skin’ foundation, but acts rather like a second wind. Its ethereal cream texture fades and fuses with the skin to form a light veil, the closest to the natural skin tone. The features are softened and the complexion is fresh, radiant and sculpted with light softness. RRP $ 59.00. Concealer and highlighter and contouring combined: in a single revolutionary step, Teint Couture Concealer delivers a beige corrective ribbon with a pink stripe of highlighter — the signature of Teint Couture Compact — from the upper part of its bevelled edge. A concentration of ultrafine pearlescent particles to apply to the roots of the lower lashes and illuminate the eye line. Its ideal coverage hides blemishes without feathering or rubbing off and stays true all day. RRP $48.00. Available at Sephora now.

Ellie Goulding day and night Ellie Goulding, the powerhouse pop goddess, brings her blonde, bold spirit to M·A·C in a collaboration that’s inspired by the light and dark dichotomy so present in her artwork and as a performer. Ellie’s thoughtfully curated collection emulates her two signature looks: effortless au naturel by day, and breathtaking bombshell by night. On counter at M·A·C locations January 18th.

Aveeno adds Sheer Hydration Aveeno skincare introduces Daily Moisturising Sheer Hydration Lotion; a feather light, hydrating body lotion that delivers 24-hour moisturisation and beautifully soft skin. Formulated with an exclusive ACTIVE NATURALS® Oat Formula, it combines the same hydrating benefits of the original lotion with a new formulation that goes on feather-light and absorbs in seconds for soft, healthy looking skin. The Colloidal Oatmeal formula works to help replenish the skin’s moisture barrier and prevent water loss, for beautifully hydrated and nourished skin. Dermatologist recommended, non-comedogenic, fragrance-free, RRP $12.99, 350ml. Available on shelf March 2016.

Sally Hansen treatment Sally Hansen Complete Care 7-in-1 Nail Treatment is formulated for nail problems, from dryness, ridges, dullness, breakage, peeling, or all of them. It helps restore dry, brittle nails making them visibly healthier and beautiful. After three days, nails look shinier, stronger, moisturised and brighter with ridges filled. The exclusive patented formula, with avocado oil, sea salt, pomegranate extract and calcium, immediately protects and continuously nourishes nails, helping create the perfect foundation for a manicure. The new brush means an even application that dries quickly to a smooth, hard finish. This versatile treatment can be used alone or with nail colour - applied as a base coat or as a protective top coat. To wear it alone, simply apply two coats to clean, dry, bare nails. Use it to refresh a manicure by brushing on one thin coat to nails. RRP $19.95.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

brand news Dark spot correcting innovation by clarins

Eau! Modern Muse le Rouge A sheer version of Modern Muse Le Rouge joins the portfolio for a fresh way to wear the scent. Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies introduces the brand’s fresh, new scent: “Estée Lauder Modern Muse Eau de Rouge is a sheer version of Modern Muse Le Rouge signature. The Eau de Rouge Muse is young at heart. A hopeless romantic ready to seize the moment whenever it pops up, she believes in passion and the pursuit of a kiss. She’s taken a new view of her signature colour of red – now making a statement in a transparent, soft red shade influencing a sheer and feminine new wardrobe. She is lighthearted and flirty, yet confident and refined – she is an inspiration to others.” The dual-impression fragrance structure allows women to experience the fragrance through two contrasting accords. Dewy Rose Accord captures the vibrant and feminine side of the Eau de Rouge woman with an extra juicy fruitiness, fresh floral bursts and a dewy vibrancy. The Iridescent Woods Accord brings a sensuality to the fragrance. Modern Muse Eau de Rouge bottle is strong and tall in luxurious glass with soft rounded sides showing the pink-tinted juice within. A translucent pink, spray-through bow cap adorns the bottle. RRP EdT 30ml, $75.00 and 50ml, $100.00. Available at Estée Lauder counters nationwide at Myer, David Jones and select pharmacies from 27th March.

Glasshouse Valentine’s Glasshouse candle company works the gift-giving calendar expertly. Valentine’s Day is next up with RendezVous scent. The Rendez-Vous scent is a triple blend of graceful orchid, sugary gourmand Sugar Cane and the woody warmth of aromatic Amber resin. The key notes are: Top - White Floral Bouquet, Sugar Cane; Middle - Orchid, Gardenia, Neroli and Base - Amber, Vanilla, Musk. The 350g candle is RRP $44.95. Available from January 18th 2016 for a limited time at David Jones, Peter Alexander, selected boutiques and online at glasshousefragrances.com

Pure Plumping Clay Spray & Pure Oomph Wax Spray Australian natural haircare brand Pure, releases Plumping Clay Spray and Oomph Wax Spray, two highperforming styling products crafted to give strength and nourishment, while delivering silky, flexible and natural control. Pure Plumping Clay Spray holds styles in place with a flexible natural feel to create messy undone styles while adding incredible volume and sexy flexible texture - $28.95. A high performance finishing spay, the Pure Oomph Wax Spray adds control and fierce texture with an ultra firm finish with the wax dry formula providing maximum control with dishevelled volume for a casual matt finish – $28.95. Available through stockists nationally.

ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2016

Mission Perfection Serum from Clarins is a pioneering serum designed for all women, helping fight pigmentation disorders and restore beautiful, luminous skin, without altering the natural skin tone. Clarins’ discovery concerning the role of exomes showed that when subjected to aggressions (UV rays, inflammation) send out the “wrong” messages which cause pigmentation disorders. Understanding this forms the basis of a completely new dark spot correcting solution: a serum whose formula is capable of restoring the “right” messages to ensure even, luminous skin and reveal the full beauty of the natural skin tone - a unique dark spot correcting expertise resulting from a combination of plants and science. A key ingredient is Acerola extract. A Clarins discovery, this powerful plant extract has the ability to block the “wrong” messages which cause pigmentation disorders. Hexylresorcinol is another important inclusion. This leading dark spot correcting molecule helps reduce the formation of dark spots at their source. At the heart of the skin, ginkgo biloba extract helps to restore luminosity. On the skin surface, gentle fruit acids reduce the look of pigmentation marks and smooth skin texture to optimize reflection of the light. Skin-perfecting pigments instantly illuminate and even the complexion. RRP $90.00, 30ml. On counter 29th February at leading department stores, select pharmacies and retail specialists.

Conditioning Colour Treatment

De Lorenzo Bombshell De Lorenzo’s Novafusion Silver Shampoo and Conditioner removes unwanted brassy and yellow tones in blonde hair. The Novafusion shampoo works to bring out the best in any blonde and the Novafusion conditioner is the perfect partner to the shampoo to optimise colour results. The conditioner locks in and prevents fade for longer lasting colour, while smoothing and controlling the hair. The Blonde Bombshell pack includes: Novafusion Colour Care Silver in full size 250ml Shampoo and Conditioner and 90ml Travel Shampoo & Conditioner. RRP $39.95.

Contemporary Australian haircare brand Juuce adds three feminine shades to its Love Conditioning Colour Treatment collection that add a playful yet subtle colour injection to everyday hair. With international runway-looks inspiring the coloured hair trend across the world, the latest additions allow classic shades to experiment and add personality with Mulberry Orchard adding soft mauve tones to blonde hair, Dusky Rose adding soft pastel pink tones to blonde hair and Silver Violet adding violet tones to lighter hair. Designed to instantly enhance and revitalise existing colour while also promoting condition and shine, the treatments have been carefully developed by haircare experts, blending quality ingredients with styling performance to revive colour intensity and shine, refresh brightness and tone in-between salon visits, and restore vitality to dry and dull hair. The formula, infused with Argan Oil, an ingredient rich in Vitamin E, essential fatty acids and powerful antioxidants and renowned for its nourishing and anti-ageing properties, helps restore colour and brightness while also adding shine and softness to the hair. Results show in less than three minutes, while also locking in moisture, shine and restoring vitality. There are 10 shades, RRP $25.95, available at Price Attack stores and stockists nationally.

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