Meet Esperluette Creative: Designing for Real Estate

“how

Connecting with clients is always a challenge, and when it comes to real estate you need to connect in a unique way. You need to know the market, know your clients, and bring your “A” game to every conversation. But when it comes to marketing and design, not everyone has a clear concept of what they are looking for, but they know it needs to be amazing. This

luxe

CONNECTION

making the art

Just the word can conjure images of opulence and extravagance. It’s the sparkle of gold, the shimmer of glitter, and the allure of decadence. It’s about elevating experiences, indulging senses, and creating unforgettable moments. Everything, and everyone needs a little dash of luxe now and again. And this is exactly why your client called you. Together, we’ll craft experiences that transcend the ordinary, leaving clients and customers alike craving more.

heart

It really does take more than a sign to make a sale, and more than a kitchen to turn a house into a home. It takes memories, and love and quiet moments around the grill that somehow caught fire. Or the scuff on the wall where the youngest child refused to hit the bottom step on the way down. It takes heart. It’s love, pure and simple. I’m here to help you tell the stories that make a house a home.

Art is another great way to start a paragraph or a conversation. Especially in a bold font. And if there’s italics after it? Good heavens, people will come ‘a running. And this is why you have me. Because while it truly is an art to see beauty and potential in every home, it takes much more than that to tell the story. It’s my job to showcase those homes - and you - in a way that truly honors both the heart and the bones of each home that you connect with their new owner.

connect

From powerpoints to postcards, from listing presentations to email campaigns, I am a graphic designer with a passion for real estate (which sounds super fancy,but what I really mean is that Idroolovergorgeoushomesanyway,butthisway I get paid to do it.) I have extensive experience in marketing for the real estate industry; this is my wheelhouse. Please consider me your personal concierge through the somewhat daunting task of marketing a luxury home.

I’m also here to help you.

Why the

AMPERSAND ?”

According to Wikipedia (and why would the internet lie to a person?):

“The ampersand can be traced back to the 1st century A.D. and the Old Roman cursive, in which the letters E and T occasionally were written together to form a ligature. During the following development of the Latin script that led up to the Carolingian minuscule (9th century) the use of ligatures in general diminished. The et-ligature, however, continued to be usedandgraduallybecamemorestylizedandlessrevealingofitsorigin...”

...yeah, this is kind of where I stopped reading. Sorry, but I was tired. Essentially what it says is that the ampersand was created because of the inability to take the time to write out the E and the T as their own letters, so they were smooshed together and no one ever thought to change it back. So, laziness, in its own way, created an exceptionally beautiful graphic piece that I am madly in love with.

I also chose it as my logo mark because in the real estate industry there’s always one more thing we can do to rock someone’s entire world. So we start with branding. AND then we build a website featuring the home, with interior and exterior highlights. AND then we create a marketing campaign through emails, blogs and event... & it goes on. So many wonderfully creative ways to be seen and heard in a media heavy world.

& we’ve only just begun.

c: 206.462.9603

|

e: Jesse@EsperluetteCreative.com

w: DesigningForRealEstate.com

NEW TO THE PROCESS

Welcome! Don’t stress. I am here to help! Let’s schedule a time to chat, figure out what you need to move your company - and your sales goals - forward!

I KNOW EXACTLY WHAT I NEED

“Been here. Done that. Don’t rush me, I’ve got this.” You know what you want, from postcards to powerpoints and flyers - all you want to do is point me in the right direction and push go.

PROJECT & CUSTOM WORK

Sometimes a project comes along that needs all of the “&’s” that we can find. Let’s talk! We can make a list of your needs, organize and prioritize and get this project moving.

EMAILS

Connecting with clients via the magic of the internet can seem daunting sometimes. Let’s work together to get some fun ideas to see how you can make a connection with your clients.

Estimated Cost: $175 - $275

FLYERS

From simple flyers to pass out at your Open House, to “Leave Behinds” for your flyer boxes, there are so many fun ways to showcase you and the home/property that you represent.

Estimated Cost: $175 - $250 +printing costs

BRANDING

One of the best ways to help your clients really see the heart of your listing in the first moment is branding. Then, of course, there’s always your personal Branding as well. Let’s get started!

Estimated Cost: $375 - $650 +printing costs

BROCHURES

Most brokerages have a standard template for company-based brochures, but sometimes you want to showcase your property in a unique light. We are ready to make that happen.

Estimated Cost: $175 - $300 +printing costs

PROPERTY WEBSITE

While there are multiple ways that your clients can view your property, the easiest way to connect with them, is to showcase everything in one place! A property website is the way to go.

Estimated Cost: $550 - $700

LOOK BOOK

Connecting with clients via the magic of the internet can seem daunting sometimes. I’m here to help take the magic of your favorite property to the next level.

Estimated Cost: $450 - $625

BI- & TRI-FOLDS

And yes, you can still mail them! And they are a super unique way to connect with clients - the goal is that when they get their mail they have to stop to see what it is that is different in the pile of bills and ads. That could be you!

Estimated Cost: $350 - $550 +printing costs

POSTCARDS

Picture this: your potential client reaches into their mailbox and pulls out a gorgeous postcard with your stunning new property. They start thinking about selling their house or buying a new one. And hey, there you are to connect with. It’s like magic. Except that it’s the postal service.

Estimated Cost: $175 - $250 +printing costs

ADVERTISING

BROKER

WEBSITE

90% of people begin their search for a home online; you want to be in front them. A smashing website that connects to your brand and showcases who you are is just the ticket!

Estimated Cost: $2500 - $3200

It’s true that advertising is no longer the first place to look for homes for sale, but it still makes sense to advertise. From co-op designed ads to company-wide ads to individual broker ads, I’m here to make you look good.

Estimated Cost: $75 - $350

LISTING PRESENTATION

From your bio to your recent sales to how important good marketing is to selling a home; this makes a wonderful leave behind or talking point when you’re talking to someone about listing their home or property.

Estimated Cost: $1600 - $1800 +printing costs

HOMEBUYERS GUIDE

There’s a lot that goes into purchasing a home. Nothing’s worse than getting down to the wire only to realize that they never discussed an extra bedroom. The Homebuyers book can help you connect with their needs early on.

Estimated Cost: $850 - $1250

I am a graphic designer with experience collaborating with real estate agents, marketing managers, copywriters, web developers, photographers, and designers, to translate marketing and brand strategies into elegant solutions for print, social and digital media. I have extensive expertise in successfully creating dynamic marketing collateral under tight deadlines and tight budgets.

I strive to offer my clients outstanding customer service, while thinking outside the box and connecting marketing collateral from every angle.

Sounds fancy, right?

Luxurious writing can make a home sound great or a designer sound superb, but you need to get right down to brass tacks. But the biggest question I have for you is this:

“How can I make your day a little brighter?”

jesse gibbs |

c: 206.462.9603 | e: Jesse@EsperluetteCreative.com

w: DesigningForRealEstate.com

My dream is to design one of everything. I love love LOVE when I get to play with beautiful homes.

I speak Real Estate Agent. (fluently.)

I am a hoot and a half to work with.

I’m here to make you look good and help you with your business.

I’ve been working with Real Estate Agents for more than seven years, which means that I am a designer who understands the real estate market and the agents who keep it moving.

jesse gibbs |

c: 206.462.9603

e: Jesse@EsperluetteCreative.com