The Ikea Place App: Competitors, Features And Costs.

How Much Would It Cost To Develop An AR App Like Ikea Place?

With the growing technology and market, people are evolving in terms of taste and the urge to buying products online. Going to the shops and then purchasing products which might not be required or does not fits in is a tedious process. Online shopping has helped many people in different regions of the world in a variety of ways. Online shopping now has become more intuitive and user-friendly with Augmented Reality.

Many of the mobile application development companies have started working towards using this feature in their applications.

Many shopping apps are using the feature of AR, and one such app is IKEA.

Facts and Figures A total of US$819m revenue was collected through the “Furniture & Homeware” segment in 2018. The expected annual growth rate (CAGR 2018-2022) in 2022 would be of 11.3% which will give in US$1,256 million market volume.

Since there has been a tremendous rise in revenue in recent years in the sector of furniture and interior décor, now it is the time implement the most significant mobile app trends that are prevailing in furniture and hardware retail, i.e., “The Augmented Reality.”

It has proven to be helpful for the customers to buy the right furniture in no time. It has also helped the app development firms by increasing the business.

With a total generation of revenue of 35 billion Euros, IKEA in 2016 was the world’s largest furniture manufacturer.

What’s IKEA?

IKEA is a furniture retail company. Along with designing it also sells home accessories, kitchen appliances, and ready-to-assemble furniture. Since 2008 it has been the largest furniture retailer all over the world.

The Augmented Reality and factors you need to consider before developing an augmented reality app?

Augmented Reality is the idea of creating a virtual environment that seems to be real by combining the real world objects with the virtual ones to make them look real on the systems.

Factors That Need To Be Considered Before Developing An AR App: 

It is essential to analyze the whole problem and identify the environment.

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Discuss and complete the flow of the functionalities in the app and use case.

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The critical task is to select the relevant software development kits as per the requirements of the app.

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Considering the cloud recognition approach one needs to create target objects for the app.

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The final step comprises of creating virtual objects for augmentation.

IKEA’s Reasons To Build An AR App Earlier IKEA used 3D graphics software “3D Max” by Autodesk for rendering photorealistic images. They used 3D models instead of photos for their catalogs.

Developing an AR app was a part of their digital marketing strategy.

It was essential to grow with the technology and introduce new, powerful and unique features for the customers to increase the business and be in the race of leading furniture retail business. It not only grew their customers but also gave competition to others for business mobile application development.

Apple’s AR Kit primarily boosted the IKEA Place app development; it is a tool facilitating the development of AR app.

The IKEA Place app enables a customer to place a piece of furniture virtually in the room and see how it looks and whether it suits in that room or not.

Benefits Of Augmented Reality E-Commerce Apps Like IKEA In Retail Business Technology is growing, and so is the demand for new and innovative products. As a result, it has become the need of the retailers to develop and use AR e-commerce apps for the growth of their business.  

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AR has offered many amazing opportunities and features, and it has also proved to help increase sales and expand the customer base.

Augmented Reality app development allows customers to view the products virtually and buy accordingly. It not only makes a customer happy but also helps them in selecting the right product which results in increased sales. A customer can preview and then buy based on his/her choice.

AR also provides new ideas for promotions, ads, and commercials, thereby providing 3D experience to users.

AR helps in keeping a customer happy by reducing the number of returns and exchanges and allowing them to shop freely.

AR apps can target young generations as well, as this generation is more into online shopping. In terms of accessibility, it is really great and can be used in mobile phones thereby bringing legit business to the enterprise.

Delivering a great shopping experience lures more and more customers.

It becomes easy to motivate the customers towards buying a product with the help of AR apps by displaying the products creatively and interactively.

Working of AR Shopping App Like IKEA The first step is to open the app.

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Once it is opened, on the selected e-commerce product page, the camera opens itself and focuses on an orange cross at the bottom right corner.

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Click on the icon that appears on the device’s screen to access AR mode.

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The printed version option is to be selected next to get a printed version of the brochure.

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The next step is to place the furniture where the user wants to put the new décor item or the furniture.

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On selecting the virtual furnishing, a rough dimension is estimated which is close to the one in the real-world catalog of IKEA.

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