HIGH SCHOOL PROFILE
HIGH SCHOOL PROFILE 2025-2026
Escola Concept is a Brazilian-born, bilingual, international, coeducational, non-denominational, and non-residential school serving learners from Pre-school through Grade 12 across its 3 campuses. Rooted in innovation, our approach blends global best practices with local relevance. Inspired by Reggio Emilia in the Early Years and driven by researchbased frameworks throughout, we nurture learning through Project-Based Learning (PBL), Visible Thinking Routines, Design Thinking, and a partnership with the Institute for Habits of Mind, for which we are recognized as the only Latin American Center of Excellence. Learning at Concept is inquiry-driven, intentional, grounded in a culture that values feedback and welcomes responsible risk-taking as a key component of innovation, and guided by our four foundational pillars:
ACADEMIC PILLARS
SUSTAINABILITY CITIZENSHIP COLLABORATION SYNERGY
HIGH SCHOOL ENROLLMENT (GRADES 9–12)
DIGITAL FLUENCY RESPONSIBLE USE OF TECHNOLOGY
ENTREPRENEURSHIP AGENCY
ENROLLMENT OVERVIEW
Escola Concept enrolls approximately 339 High School learners across Grades 9 through 12. The current enrollment per grade is as follows: FOR THE CLASS OF 2025, THE 68 GRADE 12 LEARNERS ARE DISTRIBUTED ACROSS ESCOLA CONCEPT’S THREE CAMPUSES: SÃO PAULO, RIBEIRÃO PRETO AND SALVADOR
Small class sizes, up to 25 learners, ensure individualized attention, strong faculty relationships, and a personalized learning experience aligned with each learner’s goals.
GRUPO SEB
With over six decades of pioneering work in education, Grupo SEB has established itself as a vibrant, multicultural, global community defined by educational excellence. Grupo SEB leads with innovation, continuously investing in disruptive educational technologies and solutions that shape the future of learning. As the parent group of Escola Concept, Grupo SEB empowers learners to connect globally, expand their opportunities, and build futures of impact through excellence and innovation. Grupo SEB drives innovation and excellence in education, enabling institutions like Escola Concept to thrive as global learning hubs.
SCHOOLS +50 COUNTRIES + 40 EMPLOYEES +7,000 LEARNERS + 400,000
MISSION STATEMENT
Escola Concept offers an academically rigorous, challenging, inclusive, global education designed to develop happy and thoughtful human beings who positively impact the world. Our program nurtures lifelong learners who co-create, embrace an entrepreneurial mindset, act sustainably, and are globally and digitally fluent.
LEARNERS
THINKING, LEARNING,
ACADEMIC CALENDAR & COURSE STRUCTURE
Escola Concept follows the southern hemisphere academic calendar, with classes beginning in early February and concluding in mid-December. All core and AP courses are year-long, divided into three trimesters. Grade 12 learners graduate in December.
Mid-year reports for Grade 12 are issued in late August, capturing performance from the first and second trimesters. Final transcripts and diplomas are released in early January following graduation.
ACADEMIC PROGRAM OVERVIEW
ADVANCED PLACEMENT
Embedded into Core Curriculum
GRADES
4
9-12 AP WORLD HISTORY, AP ENGLISH LANGUAGE AND COMPOSITION, AP SEMINAR, AND AP RESEARCH CORE COURSES
SELECTIVE COURSES
SITTING FOR AP EXAMS IS NOT YET MANDATORY, THOUGH AN INCREASING MAJORITY OF LEARNERS OPT TO DO SO.
PASSIONINFORMED PATHWAYS
Powered by 6 diplomas and personalized pathways:
AP CAPSTONE
DIPLOMA
AP INTERNATIONAL
DIPLOMA INNOVATION
DIPLOMA
GLOBAL CITIZEN
DIPLOMA
AMERICAN HIGH SCHOOL*
DIPLOMA
BRAZILIAN
DIPLOMA
All Escola Concept learners graduate with a Brazilian High School Diploma, grounded in the BNCC and accredited by the Ministry of Education. This diploma is enhanced by international academic opportunities and globally recognized credentials. Escola Concept is a member of AMISA, a network that fosters innovation and collaboration among leading international schools, and is accredited by GEAC for its academic rigor, student support, and future-ready approach.
We believe all learners have the potential to be creative, empathetic, and impactful thinkers who contribute to the world in meaningful ways.
CURRICULUM STRUCTURE
Escola Concept’s High School curriculum, spanning Grades 9 through 12, is rooted in inquiry-based and project-based learning. Each year builds upon the “Understand Explore Materialize” learning model, guiding learners through a transformative journey. By the time they graduate, learners are recognized as Innovative Global Citizens.
BNCC
BRAZILIAN NATIONAL CORE
U.S.
COMMON CORE, NGSS, NCSS, ILLUSTRATIVE MATHS
Core subject areas and departments:
PORTUGUESE
SUBJECT AREAS
These diploma options support academic differentiation, global competitiveness, and alignment with learners’ personal and university goals. *IN
E.L.A.
ENGLISH, LANGUAGE, AND ARTS
SOCIAL SCIENCES
CORE COURSES: PORTUGUESE, ENGLISH
LANGUAGE ARTS, MATHEMATICS, BIOLOGY, CHEMISTRY, PHYSICS, HISTORY, GEOGRAPHY, SOCIOLOGY, AND PHILOSOPHY
COLLEGE BOARD
ADVANCED PLACEMENT FRAMEWORKS
MATHEMATICS NATURAL SCIENCES
CORE AP COURSES: AP WORLD HISTORY, AP ENGLISH LANGUAGE & COMPOSITION, AP SEMINAR, AND AP RESEARCH
ADDITIONAL AP COURSES: AVAILABLE THROUGH THE AP HONORS TRACK: AP CALCULUS, AP STATISTICS, AP BIOLOGY, AP LITERATURE, AP MICROECONOMICS, AP COMPARATIVE GOVERNMENT, AND AP ART DESIGN
IMPACT COURSES: GLOBAL CITIZENSHIP, ARTS & MUSIC, BODY & MOVEMENT, DESIGN THINKING, AND PATHWAY ELECTIVES
CREATIVE HUB
At Escola Concept, elective learning is structured through the Creative Hub — a dynamic ecosystem of interdisciplinary courses designed to nurture self-expression, innovation, and personal growth. The Creative Hub is grounded in learner choice and voice, offering semester-long courses that evolve annually based on learner interest and emerging trends.
VISUAL & MEDIA ARTS
COLLAGE AND MIXED MEDIA, POTTERY, ARTIST BOOK, MURALISM, PRINTMAKING, GRAPHIC DESIGN, PHOTOGRAPHY, DIGITAL ART, DIORAMAS, STOP MOTION ANIMATION
PERFORMING ARTS & EXPRESSION
INTRODUCTION TO THEATER ARTS, VISUAL STORYTELLING, WORLD MUSIC EXPLORATION, CHARACTER DEVELOPMENT, CHOIR & INSTRUMENTAL PRACTICES
GLOBAL LANGUAGES
FRENCH, SPANISH, ITALIAN, MANDARIN
CULTURAL INQUIRY & CRITICAL THINKING
SEMENTES: ANCESTRALIDADES EM DIÁLOGO, SHUFA CALLIGRAPHY, ORIGAMI, ADVANCED MINECRAFT CODING, ENTREPRENEURSHIP
In addition to electives, learners engage in curated enrichment programs that emphasize well-being, global citizenship, and hands-on innovation. These offerings include:
MAKER LAB & INNOVATION SPACES BODY & MOVEMENT SERVICE LEARNING
Graduation
REQUIREMENTS
Minimum final grade of 6.0* in every core subject.
*AS REQUIRED UNDER THE BNCC NATIONAL CURRICULUM
Minimum attendance rate of 75%.
TRANSCRIPTS & CLASS RANK
Escola Concept issues two versions of its official transcripts:
INTERNATIONAL TRANSCRIPT
In English, designed specifically to support learners applying to universities abroad. This transcript highlights academic performance in the context of international admissions, including GPA and AP coursework.
NATIONAL TRANSCRIPT
In Portuguese, for learners applying solely within Brazil.
ESCOLA CONCEPT DOES NOT RANK LEARNERS, NOR DOES IT PUBLISH A CLASS RANKING. TO PROVIDE CONTEXT, EACH STUDENT’S GPA IS CONTEXTUALIZED BY IDENTIFYING ITS PERCENTILE PLACEMENT WITHIN THE OVERALL GRADE DISTRIBUTION OF THE GRADUATING CLASS. THIS PERCENTILE IS INDICATED DIRECTLY ON THE TRANSCRIPT TO PROVIDE CLARITY WITHOUT ASSIGNING A FORMAL RANK.
STANDARDIZED TESTING PROFILE
Among 40 learners who took the SAT during the 2024–25 academic year (from August onward) and earned valid scores, Escola Concept learners achieved:
GRADING SCALE & ACADEMIC REPORTING GRADE DISTRIBUTION
Escola Concept uses a series of internal descriptors, and transcripts show the numerical grading system aligned with BNCC standards. The table shows how these descriptors align with our numerical grades and provides a suggested equivalency table to both letter grades and a 4.0 scale.
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ESCOLA CONCEPT CALCULATES GRADE POINT AVERAGE (GPA) ON A 0–10 UNWEIGHTED SCALE, REPORTED PER TRIMESTER AND AS A CUMULATIVE YEARLY VALUE. GPA INCLUDES ALL CORE ACADEMIC COURSES, AS WELL AS ANY ADVANCED PLACEMENT (AP) COURSES TAKEN. NO ADDITIONAL WEIGHT IS GIVEN FOR COURSE RIGOR; AP COURSES ARE FACTORED EQUALLY INTO GPA.
Final cumulative Grade averages for the Class of 2025, representing all three campuses. GPA conversions are approximated for international understanding.
FINAL GPAS AND GRADE DISTRIBUTIONS ARE BASED ON ALL CORE SUBJECT PERFORMANCE. THIS BREAKDOWN OFFERS INSIGHT INTO PERFORMANCE TRENDS ACROSS THE FULL COHORT.
AP SCORE DATA
Escola Concept learners achieved an average AP score of 3.23 out of 5 across the AP subjects administered in 2024, including AP Language and Composition, AP Environmental Science, AP Human Geography, AP Seminar, AP Research, and AP Pre-Calculus.
Portrait of a
CONCEPT GRADUATE
MAP TESTING OVERVIEW
The Concept graduates are curious, reflective, and ethical thinkers who lead with empathy, communicate with clarity, and take initiative to create meaningful change. Equipped with global awareness and digital fluency, they approach challenges with creativity, resilience, and purpose. They practice the Habits of Mind to think critically, act responsibly, and continuously grow—ready to thrive in university, career, and life
CURIOUS REFLECTIVE ETHICAL
thinkers
Escola Concept utilizes the MAP Growth assessment from Grades 1 through 12 to track longitudinal academic growth and support differentiated instruction. These results provide essential data to guide both classroom practice and strategic academic planning.
ALONGSIDE MAP, LEARNERS IN GRADES 8 THROUGH 11 ALSO PARTICIPATE IN THE PSAT AS PART OF OUR COMMITMENT TO COLLEGE AND CAREER READINESS BENCHMARKING.
PARTNERSHIPS
READ THE QR CODE TO LEARN MORE.
COLLEGE & CAREER COUNSELING (C&C) PROGRAM
Escola Concept’s College and Career Counseling program is anchored in the W.A.K.E. Framework, which stands for Wonder, Act, Know, and Execute—the four progressive stages of career and college readiness that guide our learners through self-discovery and purposeful planning, which supports learners through four years of self-discovery, planning, and university preparation.
SCHOOL-WIDE LEADERSHIP & CONTACT INFORMATION
PRISCILA TORRES HEAD OF BUSINESS UNIT priscila.torres@conceptedu.com.br
SÃO PAULO CAMPUS
REGGIE AGUIAR HEAD OF COLLEGE AND CAREER COUNSELING reggie.aguiar@conceptedu.com.br
Av. Nove de Julho, 5520 – Jardim Paulista
São Paulo/SP • 01406-200 – Brazil CEEB Code: 910035 • SAT Test Center Code: 84362
PRISCILA TORRES
HEAD OF SCHOOL
priscila.torres@conceptedu.com.br
BRIAN CHANEN
HIGH SCHOOL PRINCIPAL brian.chanen@conceptedu.com.br
Escola Concept employs a team of full-time College and Career Counselors across São Paulo, Ribeirão Preto, and Salvador. This team works collaboratively to provide equitable, personalized support to learners on all campuses. Additional Guidance Counselors provide ongoing academic and socio-emotional guidance (1:17 Counselor-to-Student Ratio).
UNIVERSITY ACCEPTANCES & OUTCOMES
CLASSES OF 2023-2024
BRAZIL
American Academy (PUC-PR / Kent State University), Bahiana (EBMSP), Faculdade Baiana de Direito, FTC, Istituto Europeo di Design (IED), UCSAL, Uni Don Pedro, Universidade Católica de Salvador, UNIME, Anhembi Morumbi, CIMATEC, ESPM, Faculdade Baiana de Direito, Faculdade Sírio-Libanês, FGV (SP & Brasília), IBMEC, Insper, INTELI, Mackenzie, UCSAL, UFBA, UFMG, UNICAMP, UNIFACS, USP
UNITED STATES
Clemson University, DePaul University, Emerson College, Florida International University, Ithaca College, Northeastern University, Suffolk University, University of North Carolina-Wilmington, University of California-Davis, University of Colorado Boulder, University of Minnesota – Twin Cities, University of South Carolina, University of Tampa, University of Wisconsin-Madison, Drew University
CANADA
Brock University, Toronto Metropolitan University, University of Toronto
UNITED KINGDOM
HULT International Business School
SPAIN
EU Business School (Spain and Geneva campuses), IE University, CUNEF Madrid
NETHERLANDS
BUAS (Breda University of Applied Sciences)
ESCOLA CONCEPT’S CLASS OF 2024 DEMONSTRATES A STRONG TREND TOWARD GLOBAL BUSINESS LEADERSHIP, CREATIVE INDUSTRIES, AND HEALTH SCIENCES. OVER 40% OF OUR LEARNERS PURSUED BUSINESS-RELATED FIELDS, AFFIRMING CONCEPT’S COMMITMENT TO FOSTERING ENTREPRENEURIAL MINDSETS. IN ADDITION, VIBRANT INTEREST IN MARKETING, COMMUNICATIONS, AND JOURNALISM, ALONGSIDE EMERGING STRENGTHS IN ENGINEERING, SUSTAINABILITY, ENVIRONMENTAL STUDIES, AND TECHNOLOGY, ILLUSTRATE THE BREADTH AND RIGOR OF OUR ACADEMIC PREPARATION.
LEONARDO PUNTEL
COLLEGE AND CAREER COUNSELOR leonardo.puntel@conceptedu.com.br
GENERAL CONTACT
ESCOLA CONCEPT SÃO PAULO visitsp@escolaconcept.com.br +55 11 94306-0768
RIBEIRÃO PRETO CAMPUS
Av. Luiz Eduardo T. Prado, 2675 – Vila do Golf
Ribeirão Preto/SP • 14027-250 – Brazil
CEEB Code: 910069
FRED AZEVEDO
HEAD OF SCHOOL
fred.azevedo@conceptedu.com.br
CARLA PROBST
HIGH SCHOOL PRINCIPAL carla.probst@conceptedu.com.br
SALVADOR CAMPUS
Av. Orlando Gomes, 1094 – Bairro Piatã Salvador/BA • 41650-010 – Brazil CEEB Code: 910070 SELF-KNOWLEDGE
DIEGO SANCHEZ
HEAD OF SCHOOL diego.sanchez@conceptedu.com.br
DAN LOUREIRO
HIGH SCHOOL PRINCIPAL dan.nascimento@conceptedu.com.br
ANA CLAUDIA GRACIANO
COLLEGE AND CAREER COUNSELOR claudia.graciano@conceptedu.com.br
GENERAL CONTACT
ESCOLA CONCEPT RIBEIRÃO PRETO visitrp@escolaconcept.com.br +55 16 99633-2679
GABRIELA GUIMARÃES
COLLEGE AND CAREER COUNSELOR gabriela.guimaraes@conceptedu.com.br
GENERAL CONTACT
ESCOLA CONCEPT SALVADOR visitsal@escolaconcept.com.br +55 71 99617-7472
@escolaconceptbr
www.escolaconcept.com.br