Anemones Apparel Process

anemones Apparel and surface design for Anemones Apparel. The apparel collection focuses on underwater iconography and oceanic life.

Focusing specifically to generation Z boys and young adults.

C O N C EPT For my f ash ion c olle c ti o n I w ant ed my audien c e t o be d irect ed towards gen era ti o n z sp ecif ic ally towards bo y s and youn g adults. The them e I want ed to e x plore wa s und er wate r lif e , oc e ani c a ni m a l s and undersea ic onogr a phy.

I want ed to c reate an a es theti c line t ha t c ate re d to bo th a more mature au die nc e but s ti l l ap p eal e d to y oun ge r a ges .

A N E M O N E S A P PA R E L

P RO C ES S For my c ollec tion th e a ppa rel t hat I wanted to f oc u s o n wa s a b omber jac k et (he ro pa tter n), jog g er pan ts (se c on da ry p at t er n), a button u p t- s hi rt ( b lend er patter n), an d a gra phi c t -shir t (blen de r patter n).

Fir st I starte d with a s eri es o f mood boards, th en I es ta bl i s hed a cohe siv e c olor pale tte. N ex t, sket che s on c lothin g tem pl a tes , t hen final sk e tc h es, to f i ni s hi ng t hem in Adobe Ph oto s ho p.

A N E M O N E S A P PA R E L

FINAL COLOR PALETTE

A N E M O N E S A P PA R E L

A N E M O N E S A P PA R E L

H E R O PAT T E R N

A N E M O N E S A P PA R E L

S E C O N D A R Y PAT T E R N

A N E M O N E S A P PA R E L

B L E N D E R PAT T E R N

A N E M O N E S A P PA R E L

B L E N D E R PAT T E R N

A N E M O N E S A P PA R E L

BOMBER JACKET

A N E M O N E S A P PA R E L

B U T T O N U P T- S H I R T

A N E M O N E S A P PA R E L

G R A P H I C T- S H I R T

A N E M O N E S A P PA R E L

J O G G E R PA N T S

A N E M O N E S A P PA R E L