FEATURE
Paper Towers
Nikita Rochiramani is a 23-year old graduate from St. Francis College for Women and owner of the Paper towers, who is also working as the Lead Creative Content Designer at a corporate firm. Post her work time she hand crafts gifts for her clients at Paper Towers. It’s sounds hectic but she loves and enjoys every bit of it. She says that her workplace keeps her updated with every new design and social media marketing trends while Paper Towers makes her interact with new people, listen to their stories and craft it into an unforgettable experience. Tell us about how you started paper towers? When I was in the 3rd year of my college, I was elected as the Creative Head because of my pro-activeness in designing posters and making handcrafted cards and boxes for every event. Initially, I wasn’t very convinced but gradually I found my passion towards designing and making everyone happy through handmade cards and gift boxes. Later, while having a conversation with my friend, Aakruti, I expressed my interest in gifting. That’s when she caught hold of it and together, we started Paper Towers. She discontinued after her wedding a year back and from then, I I have been taking care. Can you tell us about what Paper Towers is about? Paper Towers is all about embracing memories and making people happy through our hand-crafted gifts at economical prices. I deal with a wide range of products, to name a few; Explosion Box, Greeting Cards, Favour Boxes, Gift Hampers, Birthday/Wedding Invites, Themed Birthday Party Décor and Return Gifts, Customized Photo Frames, Scrap Books, Save the Dates, E-invites for all occasions etc. and every bit of it can be customized according to the client’s needs. I believe in empathizing with every client who approaches me, for without understanding their feeling or the depth of their relationship with the person they’re gifting, the mere essence of personalization is lost. I put my best foot forward to make sure that the client gets more than what he/she asks for. How was the journey so far? The journey since inception has been absolute magic. When we started Paper Towers, we never expected it to come this far. Yes, I did have my own share of ups & downs where I came to a point of shutting everything down and getting back to my 9-5 routine, but I guess that was never destined to be. Moreover, having catered to over 130 clients in a span of 2 years was certainly not something I ever thought of achieving.I’ve been blessed with amazing clients who’ve always been very co-operative, one
among them being Tollywood actor, Sumanth Ashwin. Maintaining a balance between my corporate job and Paper Towers, without turning down a single order is the biggest challenge that I’ve faced, but at the end of the day, those sleepless nights are totally worth it. Sometime soon, when I’m sure of the industry experience I’ve had, I will launch a dynamic website & a retail workshop/studio. I’m also planning to learn new techniques of Illustration and Typography in the near future which will eventually help me in adding new products to Paper Towers. Contact: 9000886726 Follow her on Instagram @paper_towers
- By Rishika Pagadala
TULIP - APRIL, 2018 29