LexusCatalyst_LookandFeel_02

THEME & IDENTITY

We’re here to activate a total transformation.

One where Lexus Specialists are inspired to become the spark that brings the Lexus brand to life. Yes, they’ll learn tools, features and new approaches. But more importantly, they’ll learn how to deliver something far more rare ... a feeling.

SPECIALIS TS

This is about imprinting a lasting impression of a brand built on emotional connection, elevated experiences and uncompromising excellence. It’s about unlocking confidence, empathy and intuition to deliver in the moment ... ultimately converting that moment into loyalty, advocacy and awe.

Lexus Catalyst is a bold and aspirational theme that positions Specialists as the igniting force behind the Lexus experience. It reflects a person who transforms potential into action — someone who accelerates connection, passion and loyalty between the Guest and the brand.

SPECIALIS TS

Power in plain sight.

INSTINCT

Like a superhero, Lexus Specialists swiftly read the room and sense the Guest’s needs so they can respond with clarity and technical skills that feel effortless.

PRESENCE

Superheroes don’t just walk into the room — they command it. Lexus Specialists bring the calm confidence, focus and empathy that resonate with Lexus Guests.

RESOLVE

Even under pressure, heroes rise. When timing is tight or tech gets tricky, the Specialists stay composed, troubleshoot fast and empower guests with knowledge for the future.

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