Process Book

Page 6

BRAND IDENTITY

Mission Ecosno is an environmentally conscious organization, focused on reversing the effects of climate change. We aim to bridge the gap between ski resorts and renewable resources by providing reliable and up to date information. We believe that information is the gateway to change and to keeping winter green.

Why? When researching this project I found that there was a missing connection between information about renewable energy and resources where you can find these sources. Ecosno fills this gap by connecting these two resources I then chose to relate it specifically to the ski resort industry because so much of their business relies on climate and seasonal weather patterns. The ski resort industry will not likely survive the rising temperatures that can be contributed to climate change. In order to help reduce the effects of climate change the ski resort industry has to take the lead and make a change in the way that they consumer energy, setting an a positive example for others. ecosno promotes a cleaner environment for winter sports enthusiast and the surrounding communities alike.

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