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ecosno

keeping winter green

PROCESS BOOK


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CONTENTS

WRITING ELEMENTS

OUTCOMES

6 Mission

20 History

31 Invitation

8 Audience

20 Join

38 Website

10 Color

21 The Whiteout Challenge

40 Site map

11 Type

22 Why is Renewable Energy Important

42 Wire Frames

BRAND IDENTITY

14 Logo

23 The Difference Between Renewables and Nonrenewables 24 Climate Change and Global Warming 26 Benefits of Switching to Renewable Energy 27 Invitation 28 Solar Power 28 Wind Power 29 Geothermal Power

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BRAND IDENTITY

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BRAND IDENTITY

Mission Ecosno is an environmentally conscious organization, focused on reversing the effects of climate change. We aim to bridge the gap between ski resorts and renewable resources by providing reliable and up to date information. We believe that information is the gateway to change and to keeping winter green.

Why? When researching this project I found that there was a missing connection between information about renewable energy and resources where you can find these sources. Ecosno fills this gap by connecting these two resources I then chose to relate it specifically to the ski resort industry because so much of their business relies on climate and seasonal weather patterns. The ski resort industry will not likely survive the rising temperatures that can be contributed to climate change. In order to help reduce the effects of climate change the ski resort industry has to take the lead and make a change in the way that they consumer energy, setting an a positive example for others. ecosno promotes a cleaner environment for winter sports enthusiast and the surrounding communities alike.

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Strategy ecosno is an organization that is based in Burlington, Vermont, the largest mountain resort state on the east coast. We aim to help ski resorts make smart decisions when it comes to choosing an energy resource to power their resort. We hope to educate people about climate change and its effects, such as rising temperatures, change in precipitation patters, and change in wind patterns. ecosno will educate their audience about renewable resources and alternative energies, specifically clean energies such as solar, wind, and geothermal power. These types of renewable resources will help the most when it comes to fighting climate change. ecosno will be a resource for resorts providing them with information about companies that can asses their carbon footprint and choose the right type of renewable resource for them. We hope to change the view of Americans who think that investing time and money into renewable resources is a waste of time and money by bring to light the effects that nonrenewable resources have on our climate, air, land, water, and lives. We also hope to educate people on how to get involved not only by using renewable energies but also in their everyday lives, such as removing your winter roof rack in the summer, not idling, and so on.

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BRAND IDENTITY

Audience econsno’s primary intended audience is individuals employed by or connected to the corporate side of the ski resort industry. These people would be active, college educated, men and women between the ages of 23-65, and they would also have basic knowledge of the Internet. Targeting the college-educated individuals is important, because they’re more likely to invest in renewable resources. I want to attract resorts that want to become environmentally friendly, but I want to draw in the ones that haven’t thought about what their impact is on the environment even more. A secondary audience could be those outside of the corporate area of the ski industry. These individuals would be between the ages of 18-100 and would be made aware of ecosno by participating mountains.

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BRAND IDENTITY

Color

100%

10

75%

50%

25%

10%


Typography When choosing type for my body copy I wanted to emulate ski areas so I chose futura. This typeface has clean lines with a lot of rounded and sharp shapes that reminded me of the features that would be found in mountains and hills. Futura is a sanserif that is relatively easy to read on screen and in print. To compliment this rounded geometric typeface I chose Goudy Old Style a serif font for headings and title the contrast of the serif let’s headings stand out nicely among the body copy.

Copy

Headers

Futura Std Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*{}[](),.?:;”

Goudy Old Style ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*{}[](),.?:;”

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BRAND IDENTITY

Tone The tone of the organization is clean, sophisticated, with a little bit of playfulness. Use of the color green is very important to the way that the organization is presented. I plan on using a lot of white space and black and white photos, so the color green is present to keep my outcomes from coming across as too sterile. People associate the color green withe the environment, so the use of this color makes it easier for the target audience to understand the mission of the organization. Most of the information that I found on my subject was presented in an inaccessible format. The tone I’ve created will enable me to present information in a pleasant and appealing approach.

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BRAND IDENTITY

Logo For the logo I wanted to have a clean and simple image that represented the use of renewable resources, I wanted individuals to be able to determine what ecosno was about in an instant. I chose arrows that are a commonly used symbol associated with recycling to represent renewable energy, because much like when you recycle a plastic bottle or newspaper, renewable resources can be regenerated and used over and over again. Inside of the arrows I placed a snowflake to give more of a feeling to what the organization is attempting to sustain. I chose to use colors that I thought reflected nature. A bright green was chosen to represent health, new growth and sustainability while the blue was chosen to represent air, water and cleanliness. Another important characteristic of the logo is that it needed to an visual version of the name, to be a visual representation of the companies mission.

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Final Logo

Black and White

ecosno

keeping winter green

ecosno

keeping winter green

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BRAND IDENTITY

Logo Variations

ecosno

keeping winter green

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keeping winter green

ecosno

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ecosno

keeping winter green

ecosno

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Preliminary Logos

cosno

ecosn

keeping winters green

ecosno

ecosno

cosno

eco

ec sno ecosno

sno

keeping winters green

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WRITING ELEMENTS

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WRITING ELEMENTS

Why is renewable energy important? Renewable energy will help reverse the affects of climate change that have happened thus far due to use of nonrenewable energy by humans. Nonrenewable energy sources include fossil fuels and nuclear power, these types of energies have adverse effects on our environment, such as creating toxic waste, polluting the air and water, harming animal and plant life and are the main contributor to global warming. Fossil fuel resources, such as coal, oil and natural gas are limited in quantity and will one day be depleted leaving future generations without a viable energy supply. Renewable energies like solar, wind, and geothermal power are infinite, clean, emission free energies that can provide the earth with power indefinitely. Making the choice to use renewable energy instead of nonrenewable will help reduce pollution and greenhouse gases in the atmosphere that are affecting the earth’s climate. Through out the years the earth’s climate temperatures have been rising; as the climate gets warmer the normal seasonal weather patterns to change creating what is know as climate change. Examples of climate change include changes in precipitation, and wind patterns. First winter snowfalls are happening later and last snowfalls are happening earlier. In order to be able to enjoy the winter season now, and in future years, change has to be made in the way we consume energy. We have to think clean and renewable.

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The Difference Between Renewables and Nonrenewables? Energy can be separated into two categories, renewable and nonrenewable. Nonrenewable energies are those that cannot be regenerated and once they are gone they’re gone. Nonrenewable energies include fossil fuels, coal, natural gases, and nuclear energy. These energies are the main contributors to pollution and are very toxic to our planet. Renewable energy comes from sources like solar, wind and geothermal energy they regenerate and can be sustained indefinitely. Unlike nonrenewable energy, renewable energy is considered to be clean because they produce little to no pollution and inflict no material damage on the environment.

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WRITING ELEMENTS

Climate Change and Global Warming Climate change refers to the change in seasonal weather patterns over an extended period of time. Climate patterns play a large role in shaping ecosystems of plant, animal and human life. Human economies and culture rely on these ecosystems to live by and make a living from. The ski resort industry is one that relies heavily on climate. Changes in climate affect temperature, snowfall, rainfall, and wind patterns. These changes can be attributed to global warming and greenhouse gases. Some people use the terms climate change and global warming interchangeable. However, they are not the same thing, global warming is the over all warming of the planet while climate change is the warming of a certain region. Global warming does however contribute to climate change. Greenhouse gases are found naturally in the earth’s atmosphere and are necessary for life to survive but due to human activity the amount of greenhouse gases that have been released into the atmosphere are far beyond what would occur naturally. This can be attributed to the use of nonrenewable energy like fossil fuels; these fuels have contributed to increased global temperatures, which have changed our planets climate in way that has significant long-term effects on people and the environment. In order to reduce the impact that human activities have has on the planet it is necessary to switch to cleaner, renewable fuel. Ski resorts can take a lead role in reducing greenhouse gas emission and pollution by implementing actions that save money, improve productivity and protect the environment all while increasing energy security in the nation.

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WRITING ELEMENTS

Benefits of Switching to Renewable Energy Renewable energies biggest benefactor is the environment. With the use of renewables pollution will drastically reduce, helping decrease the risk of further climate change caused by global warming. One of the many impacts that nonrenewable energy has on the environment is pollution. Direct impacts are caused by oil spills and toxins released into the atmosphere in the process of coal mining. Indirect impacts include air and water pollution that contribute to global warming. Because renewable energies are clean and produce no emission they can help lessen environmental impacts that have occurred. Renewable energy also has economical benefits, including tax breaks, and can cut energy costs. They also allow for self-sustainable organizations to make a profit off of unused energy by selling it to the electric company. Renewables, produce fuel savings over their operating lives that cover their initial cost and then some.

Why? Electricity is a source that people don’t really think about where it comes from. They just plug in appliances and leave them running for hours days or even indefinitely. By informing the audience about what nonrenewable energy is doing to the environment they can then understand the importance of renewable energy. To make more of a persuasive argument I included information about climate change, global warming and benefit that come from switching to renewable energy.

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Invitation Come and join ecosno, an environmentally conscious organization, focused on reversing the effects of climate change. Dedicated to the ski resort industry, ecosno has helped over 1,000 resorts in there efforts to become more sustainable. Ecosno is here to bring you information about the latest advances in renewable energy. Don’t be left behind, join ecosno in keeping winter green.

Why? The invitation was an important item because it was a way to inform the resorts about our mission and give them a push to get involved with a community that not only cares about the environment but also individuals whose whole life is dedicated to this industry.

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WRITING ELEMENTS

Solar Power Solar power is the suns energy that has been captured and converted into electricity. When the sun beams onto the earth’s surface we can capture its energy with solar panels. Solar panels are made up of many thin layers of silicon that absorb sunlight, the sun is absorbed into the panels causing electrons in the silicon to heat up and bounce rapidly around creating an electrical charge. This electrical charge is harnessed and then converted in to a current that can be used as power. Solar power can be used to provide heat, light, hot water, and electricity for buildings, from small homes to lager industrial spaces. Solar panels are ideal because they can be placed near or be attached to individual buildings to provide them with power. Solar power can also be harnessed in solar power plants; these plants can provide electricity for large communities across the United States.

Wind power

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Wind energy has been utilized all over the world for centuries. In Holland wind energy was utilized for producing grain with power from windmills. Wind energy has since been used to create electricity by way of the wind turbine. Wind turbines create energy when the as airstream flows across the blades that creates a lift causing them to turn. As they turn, kinetic energy is produced and flows down the shaft of the turbine to a generator that produces energy. Although wind power is best suited for creating energy it can also be used for other applications such as pumping water. Wind power is one of the fastest growing and least expensive forms of renewable energy. It is very cost effective because once a turbine it built the fuel (wind) is free.


Geothermal Geothermal energy is harnessed from steam or hot water that comes naturally from the Earth. It can be used to heat and cool buildings as well as generate electricity. Natural geothermal reservoirs can be found on the surface in the form of volcanoes, hot water springs and geysers. Most reservoirs are found along major plate boundaries, which in the United States can be found in the western states. The majority of reservoirs are located underground and must be drilled to for use. Ten feet below the earth’s surface temperatures remain consistently between 50 and 60 degrees Fahrenheit. For most places this means that the soil temperature is warmer then the air outside in the winter and cooler then air in the summer. By tapping in to this resource we can heat and cool buildings without the burning of fossil fuels or coal.

Why? These sections were placed into my outcomes to give the audience some background information about what kinds of renewable resources are available. May people are resistant to switch over to renewable energy because it’s a forging concept so by educating individuals about the way that these resources work thy may find them to be less intimidating.

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OUTCOMES

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OUTCOMES - INVITATIONS

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OUTCOMES - INVITATIONS

ecosno

keeping winter green

Wind is a clean source of renewable energy that produces no air or water pollution.

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The sun beams more than enough energy to satisfy global energy needs for an entire year.

ecosno

keeping winter green

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OUTCOMES - INVITATIONS

Here’s to keeping winter green.

ecosno

keeping winter green

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Come and join ecosno, an environmentally conscious organization, focused on reversing the effects of climate change.

ecosno

keeping winter green

Dedicated to the ski resort industry, ecosno has helped over 1,000 resorts in their efforts to become more sustainable. We are here to bring you information about the latest advances in renewable energy. Don’t be left behind, join ecosno in keeping winter green.

This card is biodegradable material infused with evergreen seeds. Plant and enjoy.

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OUTCOMES - WEBSITE

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OUTCOMES - WEBSITE - SITE MAP

Home

About us

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Energy Solutions

Mission

Solar

History

Resources

By State

Environment

Get Involved

Why Renewable Energy

Join

Wind

Climate Change

Whiteout Challenge

Geo

Renewable or Nonrenewable


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OUTCOMES - WEBSITE - WIRE FRAME

Home Search/Connect Logo About us

Resources

Energy Solutions

JAVA

Footer

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Environment

Get Involved


Secondary Search/Connect

Logo About us

Environment

EnergySolutions Solutions Energy

Resources

Solar

Content

Wind

Get Involved

Geo

Ticker

Twitter

Footer

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© ELLERY ROSS-REID 2011


Process Book