Personal Branding & Career Preparation IND 5509

Final Booklet

Erlym Rodriguez

Instructor : Darci Pappano

Intro A.1

Module 1

Introducing Myself A.1

Hello, I'm Erlym Rodriguez, bringing the warmth of Havana, Cuba, to the vibrant landscapes of Miami. In this two-person family. Design has been my passion since childhood, with a penchant for envisioning transformations and decorations that reflect my inner creativity. Now, as an aspiring interior architecture student, I ve taken on the challenge of reshaping spaces with my distinct touch.

Learning a new language at 18, from scratch and without the aid of television, was one of the hurdles I overcame to chase my dream of becoming an interior architect Picture me envisioning entire room makeovers in my mind A fun fact that showcases my innate design intuition

What am I looking for in this class?Craft my brand, a brand that resonates with my unique journey, design sensibilities, and cultural influences. Here's to a journey of self-discovery, passion, and the anticipation of what this course will unlock for me as I learn how to be my own brand. NEUTRALS MYSOCIALMEDIAFEEDLOOKSLIKE:

Personal Audit A.1

Brand Statement A.2

Module 2

Face Chart

Brand Story A.2.2

Brand Statement A.2.2

Making Your Mark A.3

Module 3

Personal Branding A.3

ABOUT ME

Hello, I'm Erlym Rodriguez, bringing the warmth of Havana, Cuba, to the vibrant landscapes of Miami. Design has been my passion since childhood, with a penchant for envisioning transformations and decorations that reflect my inner creativity Now, as an aspiring interior architecture student, I've taken on the challenge of reshaping spaces with my distinct touch.

Learning a new language at 18, from scratch and without the aid of television, was one of the hurdles I overcame to chase my dream of becoming an interior architect. Picture me envisioning entire room makeovers in my mind. A fun fact that showcases my innate design intuition.

My goal is craft my brand, a brand that resonates with my unique journey, design sensibilities, and cultural influences. Here's to a journey of selfdiscovery, passion, and the anticipation of what this course will unlock for me as I learn how to be my own brand

Brand Statement

I am my own brand, that is why I decided to use my name for my brand logo, and I also incorporate minimalism, it defined me . In my journey as an interior architecture student, I am driven by a relentless pursuit of excellence in crafting environments that transcend the ordinary. My professional dedication is evident in the meticulous creation of innovative and captivating spaces, where each detail serves as a testament to my commitment. With a passion for design deeply ingrained in my work, I seamlessly collaborate with teams, viewing each project as an opportunity for transformative and impactful outcomes. It is my aim to go beyond the expected, leveraging not only my keen attention to detail but also a collaborative spirit that breathes life into aesthetically pleasing designs. Through this harmonious process, I aspire to exceed the expectations of individuals who seek to immerse themselves in environments that resonate with a perfect blend of beauty and functionality.

Font/ Typeface

Color Palette

For my brand logo, I've curated a sophisticated color palette that resonates with my design sensibilities The primary colors are classic black and white, symbolizing the timeless elegance and versatility I bring to my craft Complementing these, I've incorporated a muted green, drawing inspiration from the lush landscapes of both Havana and Miami.

CMYK: 37, 18, 48, 32

RGB: 123, 139, 111

Primary Color: Black (#000000): Timelessness, sophistication, and a strong foundation

Secondary Colors: White (#FFFFFF): Purity, clarity, and a canvas for endless possibilities

Muted Green (#7B8B6F): Calmness, growth, and a subtle touch of nature

CMYK: 0, 0, 0, 0

RGB: 255, 255, 255

CMYK: 0, 0, 0, 100

RGB: 0, 0, 0

Harmony with nature, growth, and a connection to the environments that inspire my designs

Simplicity, clarity, symbolizing the versatility of my creative expressions

Muted Green White Black

Elegance, authority, and a timeless aesthetic that represents the depth of my design philosophy.

Brand Personality Timeless

Timeless:

Definition: Eternal, enduring, and not affected by the passage of time.

Mind Map:

Associations: Classic, ageless, enduring. Characteristics: Time-tested, longevity, consistent.

Feelings: Comfort, reliability, nostalgia Versatile:

Definition: Adaptable and capable of being used in various ways or for various purposes

Mind Map:

Associations: Flexible, diverse, multifaceted. Characteristics: Adaptive, multi-functional, dynamic.

Feelings: Open-minded, resourceful, creative freedom.

Harmonious:

Definition: Forming a consistent and orderly whole, characterized by agreement and balance.

Mind Map:

Associations: Balanced, cohesive, synchronized.

Characteristics: Unity, equilibrium, congruence

Feelings: Calm, peaceful, aesthetically pleasing

This mind map visually represents the interconnected meanings of the chosen brand personality traits: timeless, versatile, and harmonious These characteristics aim to convey a sense of enduring elegance, adaptability, and cohesive balance in the brand's identity and design philosophy.

Tone of Voice

The tone of my brand's voice is an artful blend of elegance and approachability, seamlessly balancing seriousness with a touch of humor. It gracefully transitions between formal and casual, embodying warmth and respect with a subtle infusion of irreverence The narrative strikes a delicate balance, delivering information precisely while maintaining an enthusiastic undercurrent Rooted in the contemporary, it pays homage to tradition, creating a unique and familiar harmony that authentically reflects the essence of my brand.

Matter of Fact

Logo / Brand Symbol

In choosing to use my own name as the centerpiece of my logo, I am making a deliberate statement that resonates with the core of my identity as a designer. By encapsulating my personal brand within my name, I aim to establish a direct and authentic connection with my work in interior architecture. This decision not only lends a sense of transparency but also underscores the deeply personal nature of my creative endeavors The choice of a minimalistic look further reinforces the clarity and simplicity that define my design philosophy Stripping away unnecessary complexities, the logo reflects a commitment to elegance and sophistication, echoing the timeless principles that guide my approach to interior architecture. This minimalist representation serves as a visual embodiment of my design ethos, a subtle yet powerful expression of who I am as a brand in this creative landscape.

I N T E R I O R A R C H I T E C T U R E S T U D I O

MI N T E R I O R A R C H I T E C T U R E S T U D I O

Defining and Understanding the Brand A.4

Module 4

Personality Type A.4.1

Personality Type: Entertainer

Entertainers are spontaneous, energetic, and enthusiastic people – life is never boring around them. ESFP-A

Energy

70% EXTRAVERTED

30% INTROVERTED

Extraverted individuals readily enjoy group activities and value social interaction. They tend to be outwardly enthusiastic and express their excitement.

Mind

51% OBSERVANT

49% INTUITIVE

Observant individuals are pragmatic and down-to-earth. They tend to have a strong focus on what is happening or very likely to happen.

Nature

64%FEELING

36% THINKING

Feeling individuals value emotional expression and sensitivity. They place a lot of importance on empathy, social harmony, and cooperation.

Tactics

51% PROSPECTING

49% JUDGING

Prospecting individuals are very good at improvising and adapting to opportunities. They tend to be flexible nonconformists who value novelty above stability.

Identity

A scene showing a relaxed office worker paying no attention to their manager who is walking up to them.

61% ASSERTIVE

39% TURBULENT

Assertive individuals are self-assured, even-tempered, and resistant to stress. They refuse to worry too much and tend to be self-confident when striving to achieve goals.

Entertainer ESFP-A

As an ESFP, I see myself as someone who embraces the vibrant energy of the present moment. I thrive on spontaneity and find joy in exploring new experiences. The description resonates with me as I recognize my own charm and the ease with which I connect with others. Being described as down-to-earth aligns with my practical approach to life, even amid the excitement.

The acknowledgment of my strengths, such as being charismatic and energetic, brings a sense of validation. It's as if someone understands the essence of who I am However, the exercise has also shed light on areas where I may need to consciously improve, especially in dealing with practical matters. The idea that I might face challenges in certain situations makes sense, and it's encouraging to know that others with the same personality type have overcome similar hurdles.

The results of this exercise have impacted my view of myself by providing a framework for understanding my behavior and motivations. It's like looking into a mirror that not only reflects who I am but also hints at the untapped potential within me. The invitation to delve deeper into my personality type is intriguing, as it suggests a journey towards unlocking my true, exceptional potential. This resonates with me, sparking a curiosity about why I act the way I do and what more I can achieve.

The mention of a "Premium Entertainer Suite" feels like an offer tailored to my aspirations. The idea of a roadmap towards a happier, more successful, and versatile version of myself is enticing. It implies a proactive approach to personal development, challenging me to go beyond the obvious and take control of my own path. It's a call to action, inviting me to imagine and follow my own unique journey rather than just going with the flow. This exercise has become a starting point for a deeper understanding of myself and a potential roadmap for personal growth.

Workbook Personal Brand

Personal Brand Handbook A.4.2

Branded Bio A.4.3

Branding the Resume A.5

Module 5

Erlym Rodriguez Architectural

Designer

CONTACT

+786-805-8312

erlymdesign@gmail com

ABOUT ME

Iamadedicatedandforward-thinkingInteriorArchitect Proficientin projectmanagement,spaceplanning,andadeptuseofcomputer-aided designtools,Itakeprideintranslatingconceptualsketchesinto captivatingandfunctionaldesignsolutions Mycommitmenttocreative andinnovativeapproachesdefinesmypassionforshapingexceptional interiorspaces.

EDUCATION

MIAMIDADECOLLEGE

Graduatedin2022|HonorRoll AssociateinArtsinInteriorDesign

FLORIDAINTERNATIONALUNIVERSITY

MaterofInteriorArchitectureaccelerated5YR TRACK(Current)

DeansListApplicant

WORK EXPERIENCE

•EstablishedandmanageanupscaleMedSpa,demonstratingentrepreneurialskills.

•UtilizedRevitforspaceanalysisandredesign,optimizinginteriorlayoutforboth functionalityandaesthetics

•Developedstrongclientrelationships,reflectingexcellentcommunicationandcustomer serviceskills.

•Successfullyrenovatedandredesignedthespa’sinterior,exhibitingattentiontodetailanda keeneyeforspatialplanning

•Specializeinintricatenaildesigns,showcasingprecisionandartisticexpertise.

EXPERTISE

•ProficientinMicrosoftOfficeSuite(Word,Excel,PowerPoint)formeticulousproject documentationandimpactfulpresentations.

•Strongunderstandingofconstructiondocumentmanagementandcoordination,ensuring effectiveprojectexecution

•Extensiveproficiencyin3Dmodelingandvisualization,utilizingadvancedtoolssuchas Enscapeforimmersivedesignpresentations.

•Competentinconstructionsoftwareapplications,includingSketchUp,AutoCAD,andRevit, forcomprehensiveprojectplanningandexecution https://erlymarchdesigner.myportfolio.com

IIDAmember

Brand the Business Card A.6

Module 6

The

Card A.6

A.7

Cover this Brand

Module 7

DEAR HIRING MANAGER,

ERLYM RODRIGUEZ

ARCHITECTURAL DESIGNER

ERLYMDESIGN@GMAIL COM

786-8058312

MIAMI,FL

I am writing to express my enthusiastic interest in the Interior Architect position at Gensler/Artefacto, . I am finishing my master in Interior Architecture at Florida International University and I have passion for creating innovative and transformative spaces, I am excited about the opportunity to contribute to your renowned firm.

The Disrupter:

Throughout my career, I have been driven by a desire to challenge conventional design norms and redefine the possibilities of interior architecture My approach is centered on disrupting the status quo, pushing boundaries, and creating environments that not only function seamlessly but also inspire and provoke thought. At the heart of my work is a commitment to delivering designs that are not just aesthetically pleasing, but also purposeful and impactful.

The Exact Person I Would Connect With:

What excites me most about Gensler/Artefacto is your reputation for fostering creativity and collaboration I am eager to connect with fellow disrupters within your team individuals who, like me, are passionate about breaking new ground and creating spaces that leave a lasting impact. I am confident that my innovative mindset and collaborative spirit would align seamlessly with your team’s ethos.

Evidence:

My portfolio includes a diverse range of projects that showcase my ability to think outside the box and deliver exceptional results. From adaptive reuse of historic buildings to integrating sustainable design principles into modern spaces, each project reflects my dedication to creating spaces that inspire and resonate with their users

Close:

I am eager to bring my passion for disruptive design to Gensler/Artefacto and contribute to your esteemed team. I am confident that my experience and innovative approach make me a strong candidate for this role. Thank you for considering my application. I look forward to the possibility of discussing how my skills and vision align with the goals of your firm

SINCERELY,

Erlym Rodriguez

ERLYM

RODRIGUEZ

A.8 Brand your LinkedIn

Module 8

A.9 Brand on Social Media

Module 9

A.9 Online Cleanup and Branding

Erlym Rodriguez

Google Search Results:

When I searched for myself online, I found a reflection of my journey as an aspiring interior architect It was consistent with the image I've been crafting a blend of passion for design, dedication to excellence, and a touch of minimalism that defines my aesthetic. Everything I found resonated with my intended brand persona, showcasing my commitment to creating innovative and captivating spaces.

Potential Turn-offs for Employers:

I didn't come across anything that might deter a potential employer Instead, the search results highlighted my professionalism, creativity, and collaborative spirit qualities I believe employers in the field value greatly.

Modifications to Clean Up Online Presence:

To ensure consistency and cleanliness in my online presence, I regularly update my professional profiles, engage with relevant communities, and share valuable insights related to interior architecture across social media platforms. My aim is to establish myself as a thought leader and showcase my expertise while maintaining a cohesive brand identity across all channels

Changes Made to Brand Across Social Media Platforms:

On social media, I've been intentional about showcasing my work, sharing my design process, and engaging with my audience in a meaningful way This includes using consistent branding elements such as my logo and color scheme across platforms to create a cohesive identity.

Social Media Links:

You can find me on Instagram: @erlym interior architecture and LinkedIn Erlym Rodriguez Feel free to take a look and let me know what you think!

As a hiring manager, I'll Google the three students in the class and assess their online personal brands:

Elena Sanchez:

• LinkedIn: Elena Sanchez

• Upon Googling Elena Sanchez, I found her LinkedIn profile. Her profile highlights her experience, skills, and education in the field of interior architecture. She has a professional photo and a detailed summary describing her passion for design and her career goals Elena's profile seems to be well-organized and focused on her professional achievements in the industry

• Elena is unifying her brand across profiles by using consistent language, imagery, and design elements on her LinkedIn profile She has a clear focus on her career in interior architecture and presents herself in a professional manner

• There isn't anything glaring that I would recommend Elena to remove or change to establish a more consistent brand. However, she could consider adding more multimedia content, such as project images or design sketches, to showcase her work visually and make her profile more engaging

2 Katherine Gondrez:

• LinkedIn: Katherine Gondrez

• When I Googled Katherine Gondrez, her LinkedIn profile was the first result Her profile provides an overview of her background, skills, and interests related to interior architecture Katherine has a professional headshot and a well-written summary detailing her experience and aspirations in the field

• Katherine is unifying her brand across profiles by maintaining a consistent focus on interior architecture and design Her LinkedIn profile aligns with her career goals and showcases her expertise in the field

• Similar to Elena, there isn't anything significant that I would recommend Katherine to remove or change. She could enhance her profile by adding more visual elements, such as portfolio samples or design projects, to provide a comprehensive view of her capabilities to potential employers

3.

Nicole Cater:

• LinkedIn: Nicole Cater

• Upon Googling Nicole Cater, her LinkedIn profile appears as the top result Her profile highlights her background, education and skills in interior architecture and design Nicole has a professional photo and a detailed summary showcasing her passion for creating innovative and functional spaces

• Nicole is unifying her brand across profiles by emphasizing her expertise in interior architecture and design on her LinkedIn profile. She presents herself as a dedicated professional with a strong commitment to excellence in her field

• Similar to the other classmates, there isn't anything obvious that I would recommend Nicole to remove or change. However, she could consider adding more multimedia content or project examples to showcase her design skills and experience more effectively

Feedback for Elena Sanchez:

Elena, I took a look at your LinkedIn profile, and I'm impressed by your focus and dedication to your career in interior architecture Your profile is wellwritten and showcases your skills and passion for design effectively

One suggestion I have is to consider adding more visual elements, such as project images or design sketches, to make your profile more visually engaging. This could provide potential employers with a better understanding of your capabilities and the quality of your work. Overall, you ' re off to a great start, and I believe these enhancements could further strengthen your brand as an interior architect Keep up the excellent work!

Feedback for Katherine Gondrez:

Katherine, I had the opportunity to review your LinkedIn profile, and I must say, your dedication to interior architecture shines through. Your profile is well-crafted and effectively communicates your skills and aspirations in the field

One suggestion I have is to consider adding more visual elements, such as portfolio samples or design projects, to provide a more comprehensive view of your capabilities to potential employers. Visual examples can help showcase your creativity and expertise in a way that words alone cannot. Overall, you ' re on the right track, and I believe these enhancements could further elevate your brand as an interior architect

Feedback for Nicole Cater:

Nicole, I've had the chance to review your LinkedIn profile, and I'm impressed by your dedication to the field of interior architecture Your profile effectively highlights your skills and passion for creating innovative spaces.

One suggestion I have is to consider adding more visual content, such as project images or design examples, to provide a richer experience for potential employers Visual elements can help showcase your design aesthetic and capabilities more vividly Overall, you ' re presenting yourself well, and I believe these enhancements could further enhance your brand as an interior architect.

A.10 Portfolio

Module 10

Erlym Rodriguez

INTERIOR ARCHITECTURE PORTFOLIO

Welcome to my portfolio, a compilation that reflects my journey into the realm of interior architecture and beyond. A few years ago, I embarked on professional studies in interior architecture, driven by a lifelong passion for design and creative exploration.

To me, interior architecture represents a rich discourse, encompassing myriad voices and senses. Its depth and reflection are what truly enrich its essence. I am inherently drawn to the finer details, where hidden attributes often lie unnoticed, waiting to be uncovered. It is within these subtleties that I discover a wealth of untapped potential, offering infinite possibilities.

Beyond interior architecture, my interests span a diverse array of creative pursuits, including photography, painting, drawing, music, and art. Each of these disciplines contributes to my creative palette, further enhancing my understanding of design and expression.

This portfolio serves as a culmination of several years of dedicated exploration and learning. It is a curated collection of works that represent significant milestones in my journey, showcasing the breadth and depth of my experience across various fields of knowledge.

College

Higher Education

-Graduated in 2022 | Honor Roll

-Associate in Arts in Interior Design

-Master of Interior Architecture

accelerated 5YR. TRACK (Current )

-Deans List Applicant

-IIDA member

MIAMI DADE COLLEGE

FLORIDA INTERNATIONAL UNIVERSITY

Clark’s Apartment

RESIDENTIAL DESIGN

This is an adoptive reuse residential house that I had to design. For the Clark's apartment I used the principles of balance produce equilibrium among elements that are in size shape or texture. The harmony produces by elements that share a common characteristic permits the same elements to also have a variety of unique, individual traits.

MEDIA: SKETCHUP. VRAY

ELEVATION A

ELEVATION B

Moet & Chandon Headquarter

The visual style picked was very neutral as the brand main colors. The transparent ball forms in the concept model represents the bubbles that sparkling champagne has, the pink crystals and diamonds represent the delicacy, glamour and elegance that the brand always reflects, as well the collaboration that they did with Swarovski.

MEDIA: REVIT.ENSCAPE 3D

MATERIALS

COLOR PALETTE

CONCEPT MODEL

Sofitel Miami Hotel

HOSPITALITY DESIGN

This project is more than a destination; it's a manifestation of a French oasis nestled in the pulsating heart of Miami. The fusion of French sophistication and elegance with Miami’s natural splendor and flora creates a captivating ambiance, promising our guests an immersive journey marked by unforgettable moments.

MEDIA: REVIT ENSCAPE 3D

Wavelengths URBAN PAVILION

Barcelona Pavilion

In this section of my portfolio, I offer a glimpse into my proficiency with AutoCAD through a detailed representation of the Barcelona Pavilion. From the intricate axonometric view to the precise floor plan and elevations, this page showcases my ability to translate architectural concepts into digital reality. Through this project, I aim to demonstrate my expertise in utilizing AutoCAD to accurately capture and interpret architectural designs

MEDIA: AUTOCAD

AXONOMETRIC VIEW

FLOOR PLAN

Extra works

I present additional examples, showcasing pieces completed using Rhino. Among these works, you’ll find a diverse array of creations, from intricate architectural models to detailed product designs. Through these examples, I aim to illustrate my versatility and expertise in utilizing Rhino as a powerful tool for design exploration and realization in the realm of interior architecture and beyond.

MEDIA: RHINO

MUSEUM FRANK GEHRY| SPAIN 1991

CULTURAL CEN

PETER ELESEMAN

ARCHITECTURAL GRAMMAR LANGUAGE

“Thank you for reviewing my portfolio. If you have any questions or would like to discuss potential opportunities further, please feel free to contact me via email or phone. I am looking forward to hearing from you!”

786-805-8312

erlymdesign@gmail.com