Personal Branding & Career Preparation

IND 5509

Personal Branding & Career Preparation

Final Booklet

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Erlym Rodriguez

Instructor : Darci Pappano

A.1 Intro

Module 1

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H

E

A.1 L L

Introducing Myself ERLYM

O

FIU INTERIOR ARCHITECTURE STUDENT

Hello, I'm Erlym Rodriguez, bringing the warmth of Havana, Cuba, to the vibrant landscapes of Miami. In this two-person family. Design has been my passion since childhood, with a penchant for envisioning transformations and decorations that reflect my inner creativity. Now, as an aspiring interior architecture student, I've taken on the challenge of reshaping spaces with my distinct touch.

Learning a new language at 18, from scratch and without the aid of television, was one of the hurdles I overcame to chase my dream of becoming an interior architect. Picture me envisioning entire room makeovers in my mind. A fun fact that showcases my innate design intuition.

What am I looking for in this class?Craft my brand, a brand that resonates with my unique journey, design sensibilities, and cultural influences. Here's to a journey of self-discovery, passion, and the anticipation of what this course will unlock for me as I learn how to be my own brand.

NEUTRALS

MY SOCIAL MEDIA FEED LOOKS LIKE:

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A.1 Personal Audit

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A.2 Brand Statement

Module 2

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A.2.1

Face Chart

Redefining Style Standars

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16%

21%

Social Connections

Interior Design Perfectionism

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A.2.2 Brand Story

A.2.2 Brand Statement

A.3 Making Your Mark

Module 3

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ABOUT ME

M1

A.3 Personal Branding Hello, I'm Erlym Rodriguez, bringing the warmth of Havana, Cuba, to the vibrant landscapes of Miami.

Design has been my passion since childhood, with a penchant for envisioning transformations and decorations that reflect my inner creativity. Now, as an aspiring interior architecture student, I've taken on the challenge of reshaping spaces with my distinct touch.

Learning a new language at 18, from scratch and without the aid of television, was one of the hurdles I overcame to chase my dream of becoming an interior architect. Picture me envisioning entire room makeovers in my mind. A fun fact that showcases my innate design intuition.

My goal is craft my brand, a brand that resonates with my unique journey, design sensibilities, and cultural influences. Here's to a journey of selfdiscovery, passion, and the anticipation of what this course will unlock for me as I learn how to be my own brand.

Brand Statement

M2

I am my own brand, that is why I decided to use my name for my brand logo, and I also incorporate minimalism, it defined me . In my journey as an interior architecture student, I am driven by a relentless pursuit of excellence in crafting environments that transcend the ordinary. My professional dedication is evident in the meticulous creation of innovative and captivating spaces, where each detail serves as a testament to my commitment. With a passion for design deeply ingrained in my work, I seamlessly collaborate with teams, viewing each project as an opportunity for transformative and impactful outcomes. It is my aim to go beyond the expected, leveraging not only my keen attention to detail but also a collaborative spirit that breathes life into aesthetically pleasing designs. Through this harmonious process, I aspire to exceed the expectations of individuals who seek to immerse themselves in environments that resonate with a perfect blend of beauty and functionality.

Final Brand Names Selections

Font/ Typeface Primary

RLYM

Aa

GLACIAL INDIFFERENCE ABCDFEGHIJKLM abcdefghiklmopqrz 0123456789

INTERIOR ARCHITECTURE STUDIO

Secondary

Aa

MONTSERRAT ABCDFEGHIJKLM abcdefghiklmopqrz 0123456789

Color Palette For my brand logo, I've curated a sophisticated color palette that resonates with my design sensibilities. The primary colors are classic black and white, symbolizing the timeless elegance and versatility I bring to my craft. Complementing these, I've incorporated a muted green, drawing inspiration from the lush landscapes of both Havana and Miami.

Muted Green CMYK: 37, 18, 48, 32 RGB: 123, 139, 111

Harmony with nature, growth, and a connection to the environments that inspire my designs.

White Primary Color: Black (#000000): Timelessness, sophistication, and a strong foundation.

Secondary Colors: White (#FFFFFF): Purity, clarity, and a canvas for endless possibilities.

Muted Green (#7B8B6F): Calmness, growth, and a subtle touch of nature.

CMYK: 0, 0, 0, 0 RGB: 255, 255, 255

Simplicity, clarity, symbolizing the versatility of my creative expressions.

Black CMYK: 0, 0, 0, 100 RGB: 0, 0, 0

Elegance, authority, and a timeless aesthetic that represents the depth of my design philosophy.

Timeless

Brand Personality Timeless: Definition: Eternal, enduring, and not affected by the passage of time.

Mind Map: Associations: Classic, ageless, enduring.

Characteristics: Time-tested, longevity, consistent.

Feelings: Comfort, reliability, nostalgia.

Versatile: Definition: Adaptable and capable of being used in various ways or for various purposes.

Mind Map: Associations: Flexible, diverse, multifaceted.

Characteristics: Adaptive, multi-functional, dynamic.

Feelings: Open-minded, resourceful, creative freedom.

Harmonious: Definition: Forming a consistent and orderly whole, characterized by agreement and balance.

Mind Map: Associations: Balanced, cohesive, synchronized.

Characteristics: Unity, equilibrium, congruence.

Feelings: Calm, peaceful, aesthetically pleasing.

Classic

Time- Tested

Enduring

Versatile

Consistent

Flexible

Diverse

Adaptive

Multi-Functional

Harmonious

Balanced

Cohesive

Unity

Equilibrium

This mind map visually represents the interconnected meanings of the chosen brand personality traits: timeless, versatile, and harmonious. These characteristics aim to convey a sense of enduring elegance, adaptability, and cohesive balance in the brand's identity and design philosophy.

Tone of Voice The tone of my brand's voice is an artful blend of elegance and approachability, seamlessly balancing seriousness with a touch of humor. It gracefully transitions between formal and casual, embodying warmth and respect with a subtle infusion of irreverence. The narrative strikes a delicate balance, delivering information precisely while maintaining an enthusiastic undercurrent. Rooted in the contemporary, it pays homage to tradition, creating a unique and familiar harmony that authentically reflects the essence of my brand.

Funny

Serious

Formal

Casual

Respectful

Irreverent

Matter of Fact

Enthusiastic

Modern

Traditional

Unique

Familiar

Logo / Brand Symbol In choosing to use my own name as the centerpiece of my logo, I am making a deliberate statement that resonates with the core of my identity as a designer. By encapsulating my personal brand within my name, I aim to establish a direct and authentic connection with my work in interior architecture. This decision not only lends a sense of transparency but also underscores the deeply personal nature of my creative endeavors. The choice of a minimalistic look further reinforces the clarity and simplicity that define my design philosophy.

Stripping away unnecessary complexities, the logo reflects a commitment to elegance and sophistication, echoing the timeless principles that guide my approach to interior architecture. This minimalist representation serves as a visual embodiment of my design ethos, a subtle yet powerful expression of who I am as a brand in this creative landscape.

RLYM INTERIOR ARCHITECTURE STUDIO

RLYM INTERIOR ARCHITECTURE STUDIO

A.4

Defining and Understanding the Brand

Module 4

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A.4.1 Personality Type Personality Type: Entertainer ESFP-A

Entertainer ESFP-A

Entertainers are spontaneous, energetic, and enthusiastic people – life is never boring around them.

TEST RESULTS

As an ESFP, I see myself as someone who embraces the vibrant energy of the present moment. I thrive on spontaneity and find joy in exploring new experiences. The description resonates with me as I recognize my own charm and the ease with which I connect with others. Being described as down-to-earth aligns with my practical approach to life, even amid the excitement.

Energy 70% EXTRAVERTED 30% INTROVERTED Extraverted individuals readily enjoy group activities and value social interaction. They tend to be outwardly enthusiastic and express their excitement.

Mind 51% OBSERVANT 49% INTUITIVE Observant individuals are pragmatic and down-to-earth. They tend to have a strong focus on what is happening or very likely to happen.

Nature 64%FEELING 36% THINKING Feeling individuals value emotional expression and sensitivity. They place a lot of importance on empathy, social harmony, and cooperation.

Tactics 51% PROSPECTING 49% JUDGING Prospecting individuals are very good at improvising and adapting to opportunities. They tend to be flexible nonconformists who value novelty above stability.

Identity A scene showing a relaxed office worker paying no attention to their manager who is walking up to them.

61% ASSERTIVE 39% TURBULENT Assertive individuals are self-assured, even-tempered, and resistant to stress. They refuse to worry too much and tend to be self-confident when striving to achieve goals.

The acknowledgment of my strengths, such as being charismatic and energetic, brings a sense of validation. It's as if someone understands the essence of who I am. However, the exercise has also shed light on areas where I may need to consciously improve, especially in dealing with practical matters. The idea that I might face challenges in certain situations makes sense, and it's encouraging to know that others with the same personality type have overcome similar hurdles.

The results of this exercise have impacted my view of myself by providing a framework for understanding my behavior and motivations. It's like looking into a mirror that not only reflects who I am but also hints at the untapped potential within me. The invitation to delve deeper into my personality type is intriguing, as it suggests a journey towards unlocking my true, exceptional potential. This resonates with me, sparking a curiosity about why I act the way I do and what more I can achieve.

The mention of a "Premium Entertainer Suite" feels like an offer tailored to my aspirations. The idea of a roadmap towards a happier, more successful, and versatile version of myself is enticing. It implies a proactive approach to personal development, challenging me to go beyond the obvious and take control of my own path. It's a call to action, inviting me to imagine and follow my own unique journey rather than just going with the flow. This exercise has become a starting point for a deeper understanding of myself and a potential roadmap for personal growth.

Workbook Personal Brand

A.4.2 Personal Brand Handbook

A.4.3 Branded Bio

A.5 Branding the Resume

Module 5

Erlym Rodriguez Architectural Designer CONTACT +786-805-8312 erlymdesign@gmail.com

https://erlymarchdesigner.myportfolio.com

ABOUT ME

WORK EXPERIENCE • Established and manage an upscale Med Spa, demonstrating entrepreneurial skills.

I am a dedicated and forward-thinking Interior Architect. Proficient in

• Utilized Revit for space analysis and redesign, optimizing interior layout for both

project management, space planning, and adept use of computer-aided

functionality and aesthetics.

design tools, I take pride in translating conceptual sketches into

• Developed strong client relationships, reflecting excellent communication and customer

captivating and functional design solutions. My commitment to creative

service skills.

and innovative approaches defines my passion for shaping exceptional

• Successfully renovated and redesigned the spa’s interior, exhibiting attention to detail and a

interior spaces.

keen eye for spatial planning.

• Specialize in intricate nail designs, showcasing precision and artistic expertise.

EDUCATION MIAMI DADE COLLEGE Graduated in 2022 | Honor Roll Associate in Arts in Interior Design

EXPERTISE • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) for meticulous project documentation and impactful presentations.

• Strong understanding of construction document management and coordination, ensuring effective project execution.

FLORIDA INTERNATIONAL UNIVERSITY

• Extensive proficiency in 3D modeling and visualization, utilizing advanced tools such as

Mater of Interior Architecture accelerated 5YR. TRACK (Current ) Deans List Applicant IIDA member

Enscape for immersive design presentations.

• Competent in construction software applications, including SketchUp, AutoCAD, and Revit, for comprehensive project planning and execution.

A.6 Brand the Business Card

Module 6

A.6 The Card

A.7

Cover this Brand

Module 7

ERLYM RODRIGUEZ ARCHITECTURAL DESIGNER ERLYMDESIGN@GMAIL.COM 786-8058312 MIAMI,FL

DEAR HIRING MANAGER,

I am writing to express my enthusiastic interest in the Interior Architect position at Gensler/Artefacto, . I am finishing my master in Interior Architecture at Florida International University and I have passion for creating innovative and transformative spaces, I am excited about the opportunity to contribute to your renowned firm.

The Disrupter: Throughout my career, I have been driven by a desire to challenge conventional design norms and redefine the possibilities of interior architecture. My approach is centered on disrupting the status quo, pushing boundaries, and creating environments that not only function seamlessly but also inspire and provoke thought. At the heart of my work is a commitment to delivering designs that are not just aesthetically pleasing, but also purposeful and impactful.

The Exact Person I Would Connect With: What excites me most about Gensler/Artefacto is your reputation for fostering creativity and collaboration. I am eager to connect with fellow disrupters within your team—individuals who, like me, are passionate about breaking new ground and creating spaces that leave a lasting impact. I am confident that my innovative mindset and collaborative spirit would align seamlessly with your team’s ethos.

Evidence: My portfolio includes a diverse range of projects that showcase my ability to think outside the box and deliver exceptional results. From adaptive reuse of historic buildings to integrating sustainable design principles into modern spaces, each project reflects my dedication to creating spaces that inspire and resonate with their users.

Close: I am eager to bring my passion for disruptive design to Gensler/Artefacto and contribute to your esteemed team. I am confident that my experience and innovative approach make me a strong candidate for this role. Thank you for considering my application. I look forward to the possibility of discussing how my skills and vision align with the goals of your firm.

SINCERELY,

Erlym Rodriguez ERLYM RODRIGUEZ

A.8 Brand your LinkedIn

Module 8

A.9 Brand on Social Media

Module 9

A.9

Online Cleanup and Branding Erlym Rodriguez

Google Search Results: When I searched for myself online, I found a reflection of my journey as an aspiring interior architect. It was consistent with the image I’ve been crafting a blend of passion for design, dedication to excellence, and a touch of minimalism that defines my aesthetic. Everything I found resonated with my intended brand persona, showcasing my commitment to creating innovative and captivating spaces.

Potential Turn-offs for Employers: I didn’t come across anything that might deter a potential employer. Instead, the search results highlighted my professionalism, creativity, and collaborative spirit qualities I believe employers in the field value greatly.

Modifications to Clean Up Online Presence: To ensure consistency and cleanliness in my online presence, I regularly update my professional profiles, engage with relevant communities, and share valuable insights related to interior architecture across social media platforms. My aim is to establish myself as a thought leader and showcase my expertise while maintaining a cohesive brand identity across all channels.

Changes Made to Brand Across Social Media Platforms: On social media, I’ve been intentional about showcasing my work, sharing my design process, and engaging with my audience in a meaningful way. This includes using consistent branding elements such as my logo and color scheme across platforms to create a cohesive identity.

Social Media Links: You can find me on Instagram: @erlym.interior.architecture and LinkedIn Erlym Rodriguez. Feel free to take a look and let me know what you think!

As a hiring manager, I’ll Google the three students in the class and assess their online personal brands: Elena Sanchez:

• LinkedIn: Elena Sanchez • Upon Googling Elena Sanchez, I found her LinkedIn profile. Her profile highlights her experience, skills, and education in the field of interior architecture. She has a professional photo and a detailed summary describing her passion for design and her career goals. Elena’s profile seems to be well-organized and focused on her professional achievements in the industry.

• Elena is unifying her brand across profiles by using consistent language, imagery, and design elements on her LinkedIn profile. She has a clear focus on her career in interior architecture and presents herself in a professional manner.

• There isn’t anything glaring that I would recommend Elena to remove or change to establish a more consistent brand. However, she could consider adding more multimedia content, such as project images or design sketches, to showcase her work visually and make her profile more engaging.

2. Katherine Gondrez:

• LinkedIn: Katherine Gondrez • When I Googled Katherine Gondrez, her LinkedIn profile was the first result. Her profile provides an overview of her background, skills, and interests related to interior architecture. Katherine has a professional headshot and a well-written summary detailing her experience and aspirations in the field.

• Katherine is unifying her brand across profiles by maintaining a consistent focus on interior architecture and design. Her LinkedIn profile aligns with her career goals and showcases her expertise in the field.

• Similar to Elena, there isn’t anything significant that I would recommend Katherine to remove or change. She could enhance her profile by adding more visual elements, such as portfolio samples or design projects, to provide a comprehensive view of her capabilities to potential employers.

3. Nicole Cater:

• LinkedIn: Nicole Cater • Upon Googling Nicole Cater, her LinkedIn profile appears as the top result. Her profile highlights her background, education, and skills in interior architecture and design. Nicole has a professional photo and a detailed summary showcasing her passion for creating innovative and functional spaces.

• Nicole is unifying her brand across profiles by emphasizing her expertise in interior architecture and design on her LinkedIn profile. She presents herself as a dedicated professional with a strong commitment to excellence in her field.

• Similar to the other classmates, there isn’t anything obvious that I would recommend Nicole to remove or change. However, she could consider adding more multimedia content or project examples to showcase her design skills and experience more effectively.

Feedback for Elena Sanchez: Elena, I took a look at your LinkedIn profile, and I’m impressed by your focus and dedication to your career in interior architecture. Your profile is wellwritten and showcases your skills and passion for design effectively.

One suggestion I have is to consider adding more visual elements, such as project images or design sketches, to make your profile more visually engaging. This could provide potential employers with a better understanding of your capabilities and the quality of your work. Overall, you’re off to a great start, and I believe these enhancements could further strengthen your brand as an interior architect. Keep up the excellent work!

Feedback for Katherine Gondrez: Katherine, I had the opportunity to review your LinkedIn profile, and I must say, your dedication to interior architecture shines through. Your profile is well-crafted and effectively communicates your skills and aspirations in the field.

One suggestion I have is to consider adding more visual elements, such as portfolio samples or design projects, to provide a more comprehensive view of your capabilities to potential employers. Visual examples can help showcase your creativity and expertise in a way that words alone cannot. Overall, you’re on the right track, and I believe these enhancements could further elevate your brand as an interior architect.

Feedback for Nicole Cater: Nicole, I’ve had the chance to review your LinkedIn profile, and I’m impressed by your dedication to the field of interior architecture. Your profile effectively highlights your skills and passion for creating innovative spaces.

One suggestion I have is to consider adding more visual content, such as project images or design examples, to provide a richer experience for potential employers. Visual elements can help showcase your design aesthetic and capabilities more vividly. Overall, you’re presenting yourself well, and I believe these enhancements could further enhance your brand as an interior architect.

A.10 Portfolio

Module 10

Erlym Rodriguez INTERIOR ARCHITECTURE PORTFOLIO

02

CONTENT

03

04 about me

05 education

residential design

07

09

11

workplace design

hospitality design

urban pavilion

13 barcelona Pavilion

14 Extra Works

INTERIOR ARCHITECTURE PORTFOLIO | 2024

15 drawings

ABOUT ME

03

Welcome to my portfolio, a compilation that reflects my journey into the realm of interior architecture and beyond. A few years ago, I embarked on professional studies in interior architecture, driven by a lifelong passion for design and creative exploration.

To me, interior architecture represents a rich discourse, encompassing myriad voices and senses. Its depth and reflection are what truly enrich its essence. I am inherently drawn to the finer details, where hidden attributes often lie unnoticed, waiting to be uncovered. It is within these subtleties that I discover a wealth of untapped potential, offering infinite possibilities.

Beyond interior architecture, my interests span a diverse array of creative pursuits, including photography, painting, drawing, music, and art. Each of these disciplines contributes to my creative palette, further enhancing my understanding of design and expression.

This portfolio serves as a culmination of several years of dedicated exploration and learning. It is a curated collection of works that represent significant milestones in my journey, showcasing the breadth and depth of my experience across various fields of knowledge.

INTERIOR ARCHITECTURE PORTFOLIO | 2024

EDUCATION

04

College

Higher Education

MIAMI DADE COLLEGE

FLORIDA INTERNATIONAL UNIVERSITY

-Graduated in 2022 | Honor Roll -Associate in Arts in Interior Design

-Master of Interior Architecture accelerated 5YR. TRACK (Current ) -Deans List Applicant -IIDA member

INTERIOR ARCHITECTURE PORTFOLIO | 2024

Clark’s Apartment

05 NOR TH

RESIDENTIAL DESIGN

This is an adoptive reuse residential house that I had to design. For the Clark's apartment I used the principles of balance produce equilibrium among elements that are in size shape or texture. The harmony produces by elements that share a common characteristic permits the same elements to also have a variety of unique, individual traits.

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MEDIA: SKETCHUP. VRAY

ELEVATION A

ELEVATION B

|CEILING PLAN|

INTERIOR ARCHITECTURE | PORTFOLIO

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NOR TH

Moet & Chandon Headquarter

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WORKPLACE DESIGN NOR TH

The visual style picked was very neutral as the brand main colors. The transparent ball forms in the concept model represents the bubbles that sparkling champagne has, the pink crystals and diamonds represent the delicacy, glamour and elegance that the brand always reflects, as well the collaboration that they did with Swarovski.

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MEDIA: REVIT.ENSCAPE 3D

CONCEPT MODEL

MATERIALS

COLOR PALETTE

INTERIOR ARCHITECTURE | PORTFOLIO

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Sofitel Miami Hotel HOSPITALITY DESIGN

09 NOR TH

This project is more than a destination; it's a manifestation of a French oasis nestled in the pulsating heart of Miami.

The fusion of French sophistication and elegance with Miami’s natural splendor and flora creates a captivating ambiance, promising our guests an immersive journey marked by unforgettable moments.

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MEDIA: REVIT.ENSCAPE 3D

MATERIALS

MATERIALITY BOARD

INTERIOR ARCHITECTURE | PORTFOLIO

10

Wavelengths

I opted for an Urban Pavilion in this project with the vision of addressing Miami's scarcity of tranquil spaces for respite and rejuvenation amidst its vibrant urban landscape. The essence of my choice lies in providing a haven where individuals can gather, unwind, and engage in various

NOR TH

11

URBAN PAVILION |ELEVATIONS|

|DESIGN|

activities. Inspired by the unseen yet impactful elements surrounding us, this pavilion serves as a tangible manifestation of the city's inherent need for communal relaxation and reflection.

NORTH ELEVATION -

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MEDIA: RHINO. TWIN MOTION

EAST ELEVATION

SOUTH ELEVATION

WEST ELEVATION

SECTIONS

INTERIOR ARCHITECTURE | PORTFOLIO

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13

Barcelona Pavilion

In this section of my portfolio, I offer a glimpse into my proficiency with AutoCAD through a detailed representation of the Barcelona Pavilion.

From the intricate axonometric view to the precise floor plan and elevations, this page showcases my ability to translate architectural concepts into digital reality. Through this project, I aim to demonstrate my expertise in utilizing AutoCAD to accurately capture and interpret architectural designs MEDIA: AUTOCAD

FLOOR PLAN

AXONOMETRIC VIEW

Extra works

14 I present additional examples, showcasing pieces completed using Rhino. Among these works, you’ll find a diverse array of creations, from intricate architectural models to detailed product designs.

Through these examples, I aim to illustrate my versatility and expertise in utilizing Rhino as a powerful tool for design exploration and realization in the realm of interior architecture and beyond.

MEDIA: RHINO.

Drawings GUGGENHEIM MUSEUM FRANK GEHRY| SPAIN 1991 JOSEPH PAXTON CRYSTAL PALACE| LONDON 1951

CULTURAL CENTER ZAHA HADID| AZERBAIJAN, 2012

PETER ELESEMAN ARCHITECTURAL GRAMMAR LANGUAGE

LEWINS CUBITT KING'S CROSS STATION | LONDON 1850 THOMAS HOPE HOUSEHOLD FURNITURE AND INTERIOR DECORATION| LONDON 1807

“Thank you for reviewing my portfolio. If you have any questions or would like to discuss potential opportunities further, please feel free to contact me via email or phone. I am looking forward to hearing from you!”

786-805-8312 erlymdesign@gmail.com

INTERIOR ARCHITECTURE PORTFOLIO | 2024

Thank You!