The Preppy Club | Spring Summer 2017

THE PREPPY CLUB PROVIDED BY THE CREMIEUX EDITORS

Spring/Summer 2017 Collection

Faces of Cremieux

Our Brand Ambassador

Features/ Exclusives

Must Have Seasonal Items

pg. 03

pg. 11

pg. 15

pg. 17

pg. 21

DANIELCREMIEUX.COM

Dear Reader, I am delighted to introduce the CREMIEUX Preppy Club Magazine for Spring / Summer 2017.

This magazine has been created to introduce our newest collection to you.

CREMIEUX is about products, fabrics, details and modern fit, but also about the origin of our products.

Through the information you will find about this season, you will truly be able to understand the origin and history of our menswear products.

I hope you enjoy this summer!

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SPRING

SUMMER 2 017

Silver Label Freetime Suit Spread Collar Shirt

65 Mercer St Label Double Collar Polo Cashmere Crew Neck Soho Short

65 Mercer St Label Jacquard Knitted Tie Leather Belt

65 Mercer St Label Marbella Denim Shirt Boat Pant

65 Mercer St Label Washed Indigo Pinstripe Blazer & Pant Ecru Sweatshirt

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Silver Label Brooks Windowpane Blazer Spread Collar Shirt 65 Mercer St Label Soho Pant Susy Knit Tie

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65 Mercer St Label Indigo Safari Blazer Marbella Diamond Shirt Soho Pant

65 Mercer St Label Denim Striped Bomber Pineapple Tee Silver Label Caesar Pant

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65 Mercer St Label Windbreaker Jacket Cashmere Crew Neck Boat Pant

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65 Mercer St Label Windbreaker Jacket Freetime Blazer Tropez Candy Stripe Shirt Silk Knit Tie

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65 Mercer St Label Freetime Blazer One Piece Button Down Shirt

Jacket: Hopsack Freetime Jacket Shirt: Tailleur Super Spread Collar Pants: Boat Pant 65 Mercer St Label Denim Jacket Maison Cremieux Sweatshirt Tailleur Chambray Shirt

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SPRING

SUMMER 2 017

65 Mercer St Label Freetime Blazer One Piece Collar Button Down Shirt

65 Mercer St Label Windbreaker Jacket Freetime Blazer Tropez Candy Stripe Shirt Silk Knit Tie

65 Mercer St Label Denim Jacket Maison Cremieux Sweatshirt Tailleur Chambray Shirt

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SPRING

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65 Mercer St Label Freetime Blazer Cashmere Crewneck Sweatshirt Texas Denim Jean

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the

FACES of CREMIEUX “ A TA S T E O F F R E N C H E L E G A N C E ”

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INTERVIEW with

I NBTEERT RV I D EW E C RU Z J EA N RO E ELA M A N AG E R O F T H E W O R L D - R E N O W N E D R E S TAU R A N T “ S É N É Q U I E R ” I N S A I N T- T R O P E Z , J E A N R O B E R T I S O N E O F T H E M O S T LOYA L C R E M I E U X C U S TO M E R S . TO DAY, H E I S S H A R I N G W I T H U S H I S PA S S I O N F O R T H I S A M A Z I N G C I T Y, T H E S O U T H E R N F R E N C H L I F E S T Y L E A N D H I S I M P E C C A B L E FA S H I O N TA S T E .

The Preppy Club: Cremieux has a special connection with Saint-Tropez, what is yours?

JR: I have a very emotional connection with the city of St-Tropez. I have lived there for more than 20 years, I consider myself today as a true Tropezien.

TPC: Sénéquier has thrived now for almost 130 years; you have been the manager for the past 8. What has been your main role within this institution?

JR: My role has been to humanize this institution and pull it up continuously. The challenge in such an unavoidable place is not to fall in easiness. We must always question ourselves to renew ourselves.

TPC: Sénéquier has become just as iconic as Saint-Tropez itself. How do you explain the excitement around this legendary café?

JR: Sénéquier has always been the place to be and belongs to everyone. The unknown and the known are meeting there every day. One essential factor is the fact that we grew up at the same time as the city.

TPC: What are the essentials at Sénéquier that you would recommend?

JR: The Pastis! A privileged drink from South of France and perfect for an aperitif. Of course, I also recommend our nougat and the very famous Tropezien pie.

TPC: Saint-Tropez is known for its festive summers. Nevertheless, during winter we find a quiet and peaceful village. Which season do you prefer?

JR: I love all seasons at Sénéquier, precisely because they are all different and appreciable.

TPC: What is your dream holiday destination for the summer?

JR: Saint-Tropez. Why should I leave when I have everything I need here already!

TPC: How did you learn about Cremieux and what was your first impression?

JR: I have almost always known Cremieux. They have always been there, questioning themselves all the time about elegance and originality. It’s not a coincidence the brand is still there after 40 years.

TPC: What was your first purchase at Cremieux?

JR: The shirts, for me it’s the best that I can find.

TPC: You see many different looks on the terrace of Sénéquier. What would be yours in your everyday life?

JR: I am a big fan of quality, but it is not everything. I always try to remain elegant without any extravagance.

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TPC: Three words to describe Cremieux?

JR: Elegance, quality and details.

TPC: Are you more T-shirt or Polo?

JR: Polo, it gives me a dressier style while keeping the same comfort as the T-shirt.

TPC: What is your must-have accessory for the summer?

JR: The Oxford shirt from Cremieux of course!

TPC: What is the must have item Cremieux for a successful summer in Saint-Tropez?

JR: Shirt and jacket that I think are the flagship products of the brand. and which have largely contributed to the fame of Cremieux.

TPC: What is your favorite Southern expression?

JR: “Ad Usque qué fidelis” meaning “Faithful forever”.

MEET JEAN ROBERT DE LA CRUZ AT S É N É Q U I E R I N S T- T R O P E Z .

ADDRESS: Quai Jean Jaurès 8 3 9 9 0 S a i n t - Tr o p e z , France

INTERVIEW with

M A X I M E G E RM A I N F O R M E R C TO A N D H E A D O F P R O D U C T AT A R T L I S T A N D G E R T R U D E , T W O S U C C E S S F U L C O M PA N I E S S P E C I A L I Z I N G I N F I N E A R T S T H AT H E L AU N C H E D I N 2 0 1 2 , M A X I M E I S T H E EMBODIMENT OF THE MILLENNIAL ENTREPRENEUR.

Raised in France, Maxime moved to NYC to start his 3rd venture and hasn’t left the city since. 24 years old and 4 companies launched; Maxime considers himself as a “Founder & Maker”, at the crossroads of business management, engineering, and design. He is currently serving as CEO in the new startup he founded: Stellar Base.

We met with him in Soho, near his corporate offices, to get to know more about him.

The Preppy Club: Can you tell us a bit more about your start in NYC? MG: I moved to new york in 2012 with 3 roommates who came along with me from business school. Two weeks later, I met Kenneth Schlenker, who happened to be launching an art company. 45 minutes into the meeting - I was sold on the idea and I started to code and design the first version of the Gertrude website right there.That’s why at 20 years old I decided to drop out of school, stay in New York and go after the art market.

TPC: What is a typical day for you?

MG: I wake up every day around 8am - I spend my day between my home office and the prehype office based in SoHo, handling work for Stellar Base and Rad.report.

I normally take a break around 8pm to work out, swim, cook dinner before writing some more code. I usually spend some time with my girlfriend and my two roommates.

TPC: What kind of outfit do you usually wear at work?

MG: Black jeans and dark sweatshirts. Always a white t-shirt underneath - I own 20 of them. White sneakers.

TPC: What would you wear at the MET Gala?

MG: I will wear a Cremieux suit, I haven’t decided on

the shoes yet. I won’t go like Kanye West though.

TPC: Would you say that Fashion and Technology go well together?

MG: It does for two reasons: 1. Design has become more of a priority in tech over the past few years which has force techies to be more aware of style in all aspects of their life.

2. In turn, tech has already and will continue to push fashion forward. For example, I think in the near future we will see very short delivery for personally tailored clothes thanks to technological advancements in production of clothing and logistics.

TPC: When traveling, what are your fashion essentials?

MG: Chino pants, turtleneck, Black Weston shoes - a symbolic gift from my dad who taught me entrepreneurship when I was growing up in Le Mans, Persol sunglasses, anda black sushi master shirt.

TPC: Fill the sentence “Dress like _____, act like _____” MG: Dress like Chirac, act like Picasso TPC: What is your favorite Cremieux item?

MG: The flannel trousers - light gray 13 DANIELCREMIEUX.COM

TPC: How would you describe a Cremieux store in a few words?

MG: Contemporary chic elegant and breathable.

TPC: What’s the most interesting thing about Fashion?

MG: The social aspect of it. A lot of people are trying to define themselves with what they wear and adjust to the context they’re in. I’m really fascinated by this weird relationship we have with clothing and how far it goes in the perception by others.

TPC: What French icon you would love to have dinner with?

MG: Guy-Manuel de Homem-Christo from Daft Punk TPC: Share with us your next adventures MG: I’m currently working on StellarFormation.com through my company Stellar Base - it’s a website to incorporate your business in the USA. We’re trying to simplify in a short form the complex administrative process that is the incorporation of a company.

TPC: Pick one: robot or human MG: Bot-man

INTERVIEW with

B E N JA M I N S C H WA RT Z A M E M B E R O F T H E U P M A R K E T S T E A M , A D I V I S I O N O F W S D E V E LO P M E N T, B E N JA M I N S P E N D S M O S T O F H I S T I M E S E E K I N G O U T T H E N E X T H OT R E TA I L B R A N D O R R E S TAU R A N T C O N C E P T TO PA R T N E R W I T H . H I S PA S S I O N F O R A R T, D E S I G N , FA S H I O N A N D M U S I C K E E P H I M T R AV E L I N G B E T W E E N N E W YO R K , B O S TO N A N D B E YO N D.

The Preppy Club: Being a member of the UpMarkets Team you must strive to be inventive and dynamic, what part of your work do you prefer?

BS: I feel the dynamic retail climate we currently live in requires one to be inventive now more than ever. I enjoy working with retailers and restaurateurs to improve existing concepts or create something fresh to energize the community around them.

TPC: Tell us a bit about your daily fashion routine?

BS: Frequently on the move, my daily fashion routine consists of finding a look that is classic/professional and comfortable.

TPC: Your work requires you to travel the world often, what is your shopping destination?

BS: Manhattan TPC: What is an item (or items) you always have in your suitcase?

BS: I always will have a pair of running shoes in my suitcase.

TPC: What is your day-to-day outfit consist of?

BS: My day-to-day outfits are typically dark pants, button down and Harrys of London loafers or Nike sneakers TPC: Can you please tell us how did you discover Cremieux?

BS: I was introduced by a good friend a few years ago and have been a fan ever since. The store on Mercer St. is a mandatory stop when I am in Manhattan.

TPC: What is your favorite Cremieux masterpiece?

BS: 65 Mercer St. Suede Bomber or Cremieux 65.

Mercer St Freetime Blazer TPC: What is one of your mandatory fashion accessory?

BS: Watch TPC: Three words to describe the french lifestyle?

BS: Elegance, cuisine, passion 14 DANIELCREMIEUX.COM

TPC: Do you have a favorite french song? If so, what is it?

BS: Yes, my favorite french song would have to be Les champs-Elysees by Joe Dassin. But I love vintage songs from Edith Piaf and Jacques Brel as well.

TPC: What is your favorite expression?

BS: My Mother always used to tell me, “Nothing ventured, nothing gained.�

Benjamin is wearing the Cremieux Freetime Blazer FEATURED ON PAGE 19

THE BRAND AMBASSADORS

JAMES SLEAFORD Fashion Director of GQ France We met James Sleaford, Fashion Director of GQ France, at the Cremieux store in NYC during Mens 2017 Fashion Week. The perfect occasion to talk about his relationship with Cremieux and the fashion world in general!

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MINUTES WITH

JAMES

TPC: You are native from England, based in Paris, travelling to NYC, you’re the personification of the Cremieux style! If you had to pick one country for Fashion, which one would it be?

J: That’s very difficult! I love New York for its sports style and Paris for its avant gardiste approach to fashion, but if I had to choose it would be London for its “Street Style”. I love watching people and how they dress, there are no limits and endless opportunities and surprises!

It’s truly inspiring!

TPC: Finish the sentence “Elegance is …”?

J: Elegance can be simple as it can be complicated but above all elegance is having good manners in the way you talk to people.

TPC: What will be your Cremieux must-have this Spring-Summer?

J: The white sweatshirt with “Tropezien” – stylish and fun!

TPC: Three words to define Cremieux?

J: Rive Gauche with an inspirational prep style twist.

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TPC: If this coming Summer was a color, what color would it be?

J: The David Hockney "Blue". Looking forward to seeing his exhibition at the Tate Britain this spring.

TPC: Pick one. French people are delicious people / dangerous maniacs.

J: French are delicious people.

TPC: Scarf or bow tie? Stripes or polka dots?

J: Scarf. Stripes.

TPC: Brigitte Bardot or Serge Gainsbourg?

J: Serge Gainsbourg.

TPC: Your favorite word in the world?

DANIEL CREMIEUX

EXCLUSIVE

CUSTOM MADE SHIRTS

WHAT TO CUSTOMIZE

CUSTOMIZABLE OPTIONS

Fabric

Begin by choosing your fabric from our finest selection of over 1,200 fabrics

Collar

Choose from our selection of over 120 collars for your custom shirt

Buttons

Match your fabric with the perfect button.

Higher and lower end buttons available.

Cuffs

French Cuff or no cuff ? You decide.

Select from over 50 different styles.

Monogram

Select your initials and have them embroidered in any color anywhere on your shirt.

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MADE TO YOUR LIKING

MG

SPRING/SUMMER FEATURE

THE DENIM JACKET A CLASSIC PIECE WITH A MODERN TWIST

SP

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SI G

ON TT

BO

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AT N

EMIEUX E CR RI R U B

D CREMIE IZE UX L A I BU EC

How to wear it?

This denim jacket will pair with any color chino and any natural color t-shirt to keep a modern style. If you want to dress up this jacket, throw a blazer over it and wear more formal shoes.

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SPRING/SUMMER FEATURE

THE BOMBER JACKET FASHION MUST-HAVE OF THE SEASON

The essence of a genuine flight jacket, updated for today.

The Cremieux Bomber Jacket is a staple for Spring and Summer fashion. Our lightweight take on the classic military style jacket makes it perfect for throwing over everything from your favorite tee to your best dress shirt and tie.

WAYS TO WEAR IT DENIM BOMBER Contemporary stripped denim for a casual and trendy look.

Made with luxurious Japanese lightweight cotton.

OLIVE BOMBER 100% Nylon bomber with contrast lining. Highly resilient and durable. Also available in Navy.

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FEATURED ITEM

THE

FREETIME BLAZER

One of Cremieux’s signature pieces, the Freetime Blazer, is our first featured item of this collection.

Read about the Freetime Blazer below!

The top quality of Reda® fabrics is the result of a meticulous production process and an inexhaustible endeavor for quality.

Reda is an Italian mill located in Valle Mosso near Biella. It has been owned by the same family for 150 years.

The fabric used for this blazer is 100% Wool Super 110’s Natural Stretch.

The blazer is tailored and manufactured in Porto, Portugal.

The finished blazer is then checked scrupulously before getting sent to Cremieux Headquarters.

The blazer is 100% wool making it extremely comfortable.

The modern fit of the blazer along with the unlined soft shoulders, the open buttonholes at the sleeves and the two seat vents at the back allow the wearer to be comfortable even while layering the blazer.

The Throat Latch is a signature Cremieux detail. This detail exemplifies the maticulousness of Cremieux’s design style, as other contemporary jackets are lacking in this detail. With the three patch pockets and the anti wrinkles high twisted yarns fabrics for ease of travel, this blazer was designed with you in mind.

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FEATURED ITEM

65 Mercer St.New York NY

SUIT ANATOMY Cremieux’s complete Three Piece Suit set is ideal for any formal occasion. Made with luxurious Italian fabric and tailored in Europe, Cremieux suits is a perfect addition to any gentleman wardrobe.

Silver Label One Piece Collar Dom Shirt The luxurious 100% Superfine Cotton Blue Royal Oxford shirt is the perfect shirt to build your wardrobe around.

Suzy Knit Tie and Print Pocket Square The Silk Knit Tie and Print Pocket Square coordinates with any suit to elevate the style and luxury.

Freetime Jacket The jacket has a modern fit with an unconstructed shoulder. Patch front pockets and patch chest pocket add interesting detail to the jacket. Made with luxury Italian fabric, this jacket is essential for sharp dressed gentlemen.

Leather Belt This leather belt is made of 100% genuine leather which no suit is complete without. The belt is another accessory that enhances the overall style of the outfit.

Caesar Pant These flat-front dress pants in a modern fit are half lined to the knee with the added detail of braces buttons.

Our Cremieux collection presents exceptional luxury suits, jackets, pants and shirts. The highest quality fabrics and artisan handcraftmanship make these sumptuous garments of Cremieux’s top drawer line.

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2017 SPRING / SUMMER

MUST-HAVE ITEMS “ EXOTIC IS THE NEW CHIC ”

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MUST HAVE

SPRING/SUMMER 2017 In The Breeze

TROPEZIEN SWEATSHIRT

Do you, do you Saint Tropez?

Dress up with our limited edition Tropezian sweatshirt, with a contrast back neck and logo outline on the sleeve.

65 MERCER ST. TROPEZ PINEAPPLE PRINT SHIRT

Take the most of the season with this blue pineapple print in button down collar shirt. Made with luxurious Japanese lightweight cotton.

65 MERCER ST. FREETIME BLUE & WHITE BLAZER AND BOAT PANT

The classic 2.5 Buttons 100% cotton Seersucker blazer and traditional boat pant stand out for quality, luxury and sophistication. Made with luxurious Somelos Portuguese lightweight cotton.

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MUST HAVE

SPRING/SUMMER 2017 Playtime

PINEAPPLE TEE SHIRT

It’s time to take your wardrobe — and maybe even your life — on a tropical vacation. Pineapples will be trendy this summer! Dress accordingly with this 100% cotton 65 Mercer St Pineapple print tee!

DOUBLE COLLAR POLO

Made of cotton and lycra, this polo will provide you with comfort and durability. The double collar will ensure a perfect style and structure on the collar, the interior is washed for extra softness against the body. The signature herringbone taping in the collar and the side vents are a beautiful Cremieux detail. The Cremieux 38 shield is embroidered discreetly on the front of the shirt tail for a stylish laid-back look.

Available in a multiple choice of color.

OBUT PETANQUE SET

The typical family boules from the south of France. With a durable, polished chrome finish, and a hard steel alloy, they last for years.

The designs are engraved on opposite sides, or all around each boule.

MADE IN FRANCE

by La Boule Obut 23 DANIELCREMIEUX.COM

MERCER STREET

The Cremieux Guide to Layering Outerwear

65 Mercer St.New York NY

Arguably the best part of the colder months is the ability to don beautifully crafted jackets.

This season’s collection has essential outerwear for the cold weather for any style and every occasion.

Below, discover some of Cremieux’s luxurious outerwear and some ways we chose to style these incredible pieces.

OUTERWEAR

65 Mercer St. Windbreaker Jacket Durable and lightweight, this brushed nylon long jacket with hood will not leave you this Summer!

65 Mercer St. Kruger Camo Jacket

65 Mercer St. Kruger Safari Blazer

Camouflage dominated the runways this season alongside a bevy of other unexpected trends. This season will be the golden age of camo patterns and military inspiration. Put your Kruger jacket on before everyone.

Are you in an indigo mood? Indigo is making a comeback this Spring and the good news is, it goes with everything.

This indigo blazer can be paired with plenty of colours and will instantly upgrade every piece in your wardrobe.

The trendy Kruger jacket by Cremieux.

Made in Portugal with luxurious japanese fabric, strong, resistant and durable.

Made in Portugal, this trendy 2.5 buttons 100% indigo linen washed blazer is half lined constructed to ensure style, lightweight and comfort.

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DESTINATIONS (DRINKS) ON THE TERRACE

PHOTO: TAKEMETHERE.FR

Le Perchoir du Marais Sénéquier

33 Rue de la Verrerie, 75004 Paris, France

Quai Jean Jaurès, 83990 Saint-Tropez, France

PHOTO: FRENCHRIVIERALUXURY.COM

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DESTINATIONS THE BEST ROOFTOPS OF NEW YORK CITY

PHOTO: STANDARD HOTELS

Jimmys Northern Territory

15 Thompson St, New York, NY 10013

12 Franklin St, Brooklyn, NY 11222

PHOTO: ATHOTEL

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Come on in...

WE’RE OPEN U.S.A

FRANCE

CREMIEUX HEADQUARTERS 166 Suite 6A Mercer St New York, NY 10012 +1 917 512 6916

PARIS 185 Blvd St. Germain 75007 Paris +33 1 42 22 01 45

CREMIEUX SOHO NYC 65 Mercer St New York, NY 10012 +1 212 343 3838

SAINT-TROPEZ 101 Passage du Port 83990 Saint Tropez +33 4 94 97 24 44

WORLDWIDE

AIX-EN-PROVENCE 9 rue Thiers 13100 Aix-en-Provence +33 4 42 22 95 63

MARBELLA PASEO Ribera Bloque L, nº 22 29660 Marbella Puerto Banús +34 95 2812978

PRINTEMPS DE L’HOMME PARIS NEW 64 Boulevard Haussmann - Floor 3 75009 Paris

MADRID Calle Velazquez 20 28001 Madrid +34 915 779 281

PRINTEMPS PARLY II NEW 2 Avenue Charles de Gaulle, 78150 Le Chesnay

PRAGUE Shopping Gallery MYSLBEK Na Příkopě 19/21, Praha 1

PRINTEMPS LYON NEW 42 Rue de la République, 69002 Lyon

PRAGUE (NEW 2017) Shopping Gallery CENTRUM CHODOV Roztylská 2321/19, 148 00 Praha 11

PRINTEMPS LILLE NEW 39 Rue Nationale, 59000 Lille

TAICHUNG No.251, Sec. 3, Taiwan Blvd. Xitun Dist.

Taichung City 407, Taiwan TAIPEI 6F, No. 3000 Sec 3, Zhongxiao E. Rd, Da’an Dist, Taipei City 106, Taiwan CHINA (Opening Fall-Winter 2017)

DA N I E LC R E M I E U X . C O M

@cremieux38