The Glass Bank Hotel

THE GLASS BANK HOTEL ERIN KEANE - INDS 470 - PROFESSOR MONICA LETOURNEAUÂ

1

PHASE

Discovery

How Instagram championed inclusive design at Design Miami

BY SUJATA BURMAN "Spearheading its #designforall campaign, social media institution Instagram leaped out of the digital realm and into the Design Miami tent with a booth designed by Studio Swine with lower CO2 emission."

"Social media giant Instagram launched its @design account two years ago with the goal of bringing creativity to a wider audience. Now, the platform is climbing out of the digital sphere and into the real world for an inaugural Design Miami showcase that aimed to grow the reach of its current campaign #designforall.

We wanted to use this moment to shine a spotlight on designers who are trailblazers and whose vision for the future is fearless, inclusive, sustainable and truly designed for all,’ says Watts of Instagram’s choice of studios, one of which is Studio Swine (@sudio_swine) that realised a bubble-shaped structure under which the four projects will live. ‘It is like tailoring a pair of gloves’ Alexander Groves, one half of duo Studio Swine said on opening day of Design Miami.

Using its ‘leave no trace’ approach, Studio Swine’s 100 per cent recyclable PVC space was an immersive treat for happy snappers, with a nifty filter too – ‘the inflatables are translucent which allows viewers to see though the whole booth as if looking thro›ugh a foam of soap bubbles,’ says Groves and studio co-founder Azusa Murakami. ‘This allows visitors to see the intriguing shapes of the design objects inside and also to create a photo opportunity for themselves within the installation.’

Lightweight for lower CO2 emission for travel, the model will float to the Instagram office in the Bay Area after the December show."

Burman, S. (2019, December 9). How Instagram championed inclusive design at Design Miami.

Retrieved from https://www.wallpaper.com/design/instagramstudio-swine-design-miami.

CASACOR MIAMI EXHIBITS ECLECTIC DESIGNER ENVIRONMENTS AROUND SUSTAINABILITY AND URBAN LIFE

BY NINA AZZARELLO "CASACOR miami — the largest and most comprehensive architecture, interior and landscaping design exhibition in the americas — annually brings together a renowned roster of creative forces in celebration of innovative design and world-class craftsmanship."

"In partnership with swire properties — leading international developers of urban office, hotel and condominium properties — CASACOR miami is presented from now through december 21, 2019, spotlighting an international mix of established and emerging creatives around the theme of sustainability and urban living.

This year curated by lina hargrett, presented

by COSENTINO and with the global sponsorship of DECA, creative visionaries including moniomi design, allan malouf, pininfarina, jesus pacheco studio, EDGE collections, alberto salaberri, and léo shehtman return to CASACOR miami.

Evolving from the event’s 2018 showcase, the three-week long exhibition continues to add toptier designers to its impressive roster, with installations by powerhouse names including michelle haim, sig bergamin, and YODEZEEN. other participating design and architecture firms new to the lineup this year include studio RODA in collaboration with odabashian, cristiana mascarenhas, mr. alex tate design, guimar urbina interiors, B+G design, tamara feldman design, IG workshop, and light on white design studio.

Within an individualized setting, each visionary presents a mise en scène of their own signature styles using the latest furnishing, art, color, textile, lighting, home accessory and global culture trends.

The plentiful spaces to experience and explore at CASACOR miami present an inspiring haven for experienced design professionals and creative enthusiasts alike. together, the interior and architectural designers offer a taste of minimalism, maximalism, experiential, conceptual, organic, and innovative design thinking. ‘for CASACOR miami 2019, we are aiming to create a hub that brings architecture, landscaping, art and interior design to the forefront of miami art week and beyond,’ says lucio grimaldi, CEO of CASACOR miami. ‘over the past two years, CASACOR miami has broken the mold of the traditional interior design exhibition and bridged the gap between miami beach and inland miami during miami art week.'" azzarello, nina. (2019, December 11). CASACOR miami exhibits eclectic designer environments around sustainability and urban life. Retrieved from https://www.designboom.com/design/casacormiami-exhibit-designer-environments-brickellswire-12-10-2019/.

HOSPITALITY

CURVILINEAR FLOW

DESIGN TRENDS

Hospitality spaces are upping their game, creating photo-worthy interiors designed for wow-factor appeal across contract, retail and hospitality.

Under the guidance of artists, hotels are disrupting hospitality conventions with a non-linear approach to design and experience.

With the inclusion of 360-degree walls, floors, and ceiling that seamlessly merge, designers can create a sensation of movement throughout large interior environments. Cocooning spaces with curvilinear details and the use of a range of materials creates a warmer, calming atmosphere.

http://www.khoslaassociates.com/

COLOR ON CONTRAST The use of color, pattern, and texture is an excellent way for designers to draw and attract attention to specific and unexpected areas within the environment. With bright colors or a monochromatic palette, designers can create an all-encompassing space with the floor, wall, and ceiling. Be sure to include a sense of contrasts to depict clear dividing lines with the rest of the area.

Going after the Millennial market is key: the most successful new motel brands are combining Instagramworthy interiors.

http://www.kvistad.co/

MIRROR MIRROR The use of reflective surfaces, designers can create not only a sense of depth but fluidity through distortion and refraction.

Mirrors give the interior space a touch of luxury, glamour, and a perfect photo opportunity.

Hospitality Design: Commercial Bathrooms Author: WGSN Lifestyle & Interiors Date : 08.29.19

Art-Directed Hotels Author:WGSN Lifestyle & Interiors Date :07.24.19 Clever Spaces: Innovative Walls & Floors Author: Melissa Taylor Date:11.20.19

http://hachem.com.au/

ART HOTEL PARADISO LOCATION : IBIZA

CASE STUDY

Firm : IlmioDesign

Area: 12000.0 m2 Project Year: 2018 Lead Architect : Andrea Spada & Michele Corbani

Art Hotel Paradiso Ibiza

by IlmioDesign Text description provided by the architects.

"The interior design project we have developed for Art Hotel Paradiso Ibiza is based on two key inspirations: Miami Beach, which we identify as pastel colours that blend with urban art, and the style of the group of the Italian architects of the 70s, Archizoom.

The nature of the project, which involved a total renovation of an existing building, has been determined by the material choices.

It is the material that has been used both in the common areas and in the rooms. It is also interesting to note that we liked the idea of mixing contemporary design with a natural element.

The access hall is designed as a multifunctional space, where, in addition to the reception we have added a library space, a cafe bar for events and a "Zero Suite" room.

On the other hand, the rooms and corridors are an explosion of colours. There are three different types of colour palettes for the rooms, mixed throughout the 60 rooms of the hotel.

Likewise, it is worth mentioning a whole series of customdesigned furniture and lighting objects for this project, that offer an added value to the interior design project and a more genuine character to the hotel's creative essence.

Cite: "Art Hotel Paradiso Ibiza / IlmioDesign" [Art Hotel Paradiso Ibiza / IlmioDesign] 23 Jul 2019. ArchDaily. Accessed 12 Dec 2019. <https://www.archdaily.com/921540/arthotel-paradiso-ibiza-ilmiodesign/> ISSN 0719-8884

TWA Flight Center Hotel Location: JFK International Airport, NY

CASE STUDY

Lead Architect : Beyer Blinder Belle Architects & Planners

Area : 50, 000 SQFT Original Opening : 1962 Renovation Completion : May 15th 2019

JFK's Iconic TWA Terminal Reopens as Vintage Hotel

by Beyer Blinder Belle "The TWA Hotel has opened at JFK Airport in New York.

Centered on the careful restoration of Eero Saarinen’s landmark 1962 former Trans World Airlines terminal, the hotel features 512 soundproof guest rooms, restaurants, and retail outlets.

The original terminal opened in 1962, epitomizing the glamour and optimism of the Jet Age. Designated as a city landmark in 1994, the building was closed in 2001 and listed on the National and New York State Registers of Historic Places in 2005.

Among the standout features of the new hotel are a sunken cocktail bar in the historic chili pepper red-carpeted lounge, and a Lockheed Constellation “Connie” L-1649A transformed into a cocktail lounge. A rooftop infinity pool and observation deck will offer views over the runways, while the world’s largest hotel gym will measure 10,000 square feet.

The project involved 22 government agencies and more than 170 firms. Turner Construction Company began work in the fall of 2016, with roughly 450 union tradespeople on site every day. The building was opened by New York Governor Andrew Cuomo and Tyler Morse, CEO of MCR and MORSE Development, on May 15th 2019."

Cite : Niall Patrick Walsh. "JFK's Iconic TWA Terminal Reopens as Vintage Hotel by Beyer Blinder Belle" 20 May 2019. ArchDaily. Accessed 12 Dec 2019. <https://www.archdaily.com/917431/jfks-iconic-twa-terminal-reopens-as-vintage-hotelby-beyer-blinder-belle/> ISSN 0719-8884

Omakase Location: Shanghai, China

CASE STUDY

Designed by : Shanghai Hip Pop Design

Project type : Restaurant

Pink semi-transparent partitions and floors adorn 'omakase' restaurant by shanghai hip pop

by Hip-pop Design "Envisioned by shanghai hip pop design, the interior of ‘Omakase’ restaurant has been built to envelop guests in swathes of pink cherry blossom. situated within a renovated business center in shanghai, the brief required the creation of a space fit for the ‘romantic’ kaiseki cuisine that is served inside. as a traditional and high-quality japanese food, the team chose to complement the dishes by taking inspiration from ‘sakura rain’ – the phenomenon of cherry blossom petals falling gently to the ground in the breeze.

In a bid to encompass patrons in the ‘sakura rain’ concept, the design team has planned the space using pink, semi-transparent partitions and illuminated floors. decorated with flowers and dewdrop motifs, the glass separations intend to surround visitors in the falling petals of cherry blossom, resulting in a tranquil setting to sit back and enjoy the fine cuisine. these glazed walls also function to form a delicate balance between openness and mystery, as people can see through but not enough to encroach on the privacy of others.

On the first floor, the space comprises a core element that houses the stairwell and a private dining room. with it’s warm, glowing yellow color, it stands out amongst the pink interior, providing clear direction to the upper level. this solid block is also formed to allow a group to enjoy a more intimate experience. overall, with its soft lighting and material palette, the design by shanghai hip pop intends to wrap guests in the romantic surroundings of dancing cherry blossom petals, perfectly befitting the japanese cuisine of kaiseki.

Cite : pink cherry blossom provides the inspiration for 'omakase' by shanghai hip pop.

(2019, November 14). Retrieved from https://www.designboom.com/design/shanghaihip-pop-design-omakase-restaurant-china-05-30-2019/.

MIND MAPPING

Project Location : 505 North Orlando Avenue in Cocoa Beach, Florida, 32931

Project Overview : Create a catalyst that revives the economy and history essence of Cocoa Beach, Florida through the adaptive reuse of a former bank building.

Designing a boutique hotel in this iconic mid-century building will provide an immersive experience that recalls the history of space exploration for both locals and travelers.

Typology Deep Dive Design Guidance: Archizoom Group of the 1960's Space - Age Design Maximalist Design Sustainable practices Desert modern architecture Art Hotel (Ibiza) Palm Springs Events: Art Festival Surfing Santas Boat Races Friday Fest

Project Goals : Hospitality facility that promotes the local economy Retro Boutique Hotels.

Bring recognition to the buildings style of architecture

Trends & emerging issues: Instagrammable moments Biophilic design Action points Socially conscious destinations Rapid technological growth rate

Local Amenities : Kennedy Space Center Beaches Wildlife kayaking tours

Adjacencies: Cape Canaveral Merritt Island Cocoa

PROJECT

PROPOSAL

Idea :

Typology

Create a catalyst that revives the economy and

:

Boutique Hotel housed in a historic 1960's, Googie style building.

history essence of Cocoa Beach, Florida through the adaptive reuse of a former bank building.

Designing a boutique hotel in this iconic midUser Groups :

century building will provide an immersive

Baby Boomers, Gen X, Millennials , and Gen Z

experience that recalls America's space race for both locals and travelers.

The Problems of the City of Cocoa Beach, Florida :

Gen Z (between the ages of 23 - 38 in

Travelers and tourists are drawn to

Lack of spaces within the Cocoa Beach

2019) will be a primary focus for the

instagrammable interior spaces :

community that serve to the current travel

travel industry from 2019 and

Cocoa Beach lacks this.

trends such as gender neutral bathrooms,

forward.

(WGSN Art-Directed Hotel)

accessible design traits, and zero-waste programs.

Since 1962, opening of National

Lack of public spaces where both

Compared to Brevard County, the

Aeronautics and Space Administration

locals and travelers of like mind,

employment growth rates in Cocoa Beach's

(NASA) the

can have an environment to

employment rates has dropped -5.33%

immerse themselves.

between the years of 2016 - 2017.

economy of Cocoa Beach,

FL has depended on the success of space exploration.

Project Proposal:

WHO IS THE CLIENT ?

Ace Hotel

WHAT IS THE PROJECT ?

Retro Boutique Hotel Revitalizing an architectural monument Immersive experiences about the history of space exploration

WHY DO WE NEED THIS PARTICULAR SPACE? To integrate and connect the community with travellers and tourists There are no hotels located in the downtown area Lack of contemporary spaces Educate visitors about the history of Cocoa Beach & the space race

WHAT MAKES THE FACILITY INNOVATIVE ?

Trendy facility that promotes the arts and sustainability Local connections

WHAT ARE THE PRIMARY PROGRAMMATIC CONSIDERATIONS ?

Lobby Lounge Restaurant/Bar Immersive Museum Accessibility Event Space Entertainment Space Pool

Retail Space Restroom Hotel Rooms Conference/Meeting Room Shuttle Service Spa/Gym

WHO WILL USE IT (SPECIFIC GROUP) Baby Boomers Gen X Millennials Gen Z

WHAT ARE THE MAIN ISSUES THAT COULD AFFECT THE INTERIOR EXPERIENCE ?

Natural Disasters (Hurricanes) Having a rooftop bar & restaurant can be disruptive Allowing locals to utilize the space

WHAT ARE THE POSSIBILITIES FOR RESEARCH? Experiential hospitality Hospitality trends Global Wellness Travel

WHAT IS THE BUILDING & SPECIFICS DESIRED/REQUIRED? Sustainable features Universal design features Laundry facilities Kitchen Loading dock Storage space Staff lounge

Staff resting quarters Staff locker room Pool supply storage Reception Valet services Server room Shuttle bus access

PRELIMINARY GOALS AND OBJECTIVES ?

Recognizing the building for its Googie architecture elements Upcycling materials Utilize the economic benefit of the "Instagram effect" Accessibility Maximilist design features to reflect on the space-age

Primary Goals

To integrate and connect the community with travelers and tourists.

Primary Objectives

Through the revitalization of an structure that represents space exploration.

Educate visitors about the history of Cocoa Beach and it's contribution to the Space Race.

With an immersive experience reflecting on the history of space exploration.

Design a hospitality facility that promotes the local economy by addressing trends and emerging issues.

Incorporating sustainable practices, ADA and unisex restrooms, wayfinding, and universal design.

Survey Questions : What is the main reason you travel?

Business/Professional Leisure/Recreation/Holidays/Sightseeing Visit friends/Relatives Government affairs/Military Study/Teaching Religion/Pilgrimages Health treatment

Which age range applies to you? >17 years old or younger 18-24 years old 25-34 years old 35-44 years old 45-54 years old 55-64 years old 65-74 years old 75 years old or older

Do you often travel independently?

Yes No

When booking a hotel, are you more likely to spend more money to stay somewhere with a noteworthy interior?

Yes No

When booking a hotel, do you often consider wellness and sustainability as a priority?

Yes No

Are you aware of what global wellness tourism is?

Yes No

What factor do you consider the most before booking a hotel?

Location Amenities Reviews Cost

Do you prefer instant check-in and checkout?

Yes No

What are some of the things you feel hotels lack the most?

Short answer text

From a technological standpoint, what do you find to be the most important aspect of your stay?

Location Amenities Reviews Cost

TERMINOLOGY Boutique Hotel :

Space Age Design :

A boutique hotel is a type of hotel, usually smaller and more intimate than a chain hotel, which conforms to a niche.

Googie was the architecture mode which was born in Southern California, and came to express the space age, and the Art of the Living Movement was formulated by a new generation of designers seeking to express the space age for upscale lifestyle.

Instagram-ready interiors :

Art Directed Hotels:

A design trend that promotes photo opps through uniquely designed interiors.

Hotel designs that allow artist to express their creative freedom by basing the overall design off of their concept

Kennedy Space Center : National Aerospace and Space Administration facilities. Located in Cape Canaveral, FL. NASA's primary launch center.

Immersive experiences : Illusory environment that completely surrounds you such that you feel that you are inside it and part of it.

Googie Architecture : Is a modern architecture of futurist design for many here in the year 2012. It’s a style built on exaggeration; on dramatic angles; on plastic and steel and neon and wide-eyed technological optimism.

Blue Origin : An American privately funded aerospace manufacturer and sub-orbital spaceflight services company with a launch center in Cape Canaveral, FL.

Biophilic Design: Incorporates natural materials, natural light, vegetation, nature views and other experiences of the natural world into the modern built environment.

Retro-futurism : The use of a style or aesthetic considered futuristic in an earlier era.

Spaceport :

An installation for testing and launching spacecraft.

Space X: American aerospace company founded in 2002 that helped usher in the era of commercial spaceflight.

CLIENT

Timeline: 1999 : First Ace Hotel opens in Seattle .

2007 : Expands locations New York, Palm Springs, Los Angeles, Pittsburgh, New Orleans and Chicago.

"Marrying the pragmatic with the romantic, the private with the collective and the old world with the future."

2013 : Goes International opens London location.

2019 : International pt.2 - Ace Kyoto opens in the spring

Founders: Alex Calderwood Wade Weigel Doug Herrick

Sister Properties: Sister City Mansion de la Luz

Ace Hotel is a collection of individuals, multiple and inclusive, seeking to embrace the cities weâ&#x20AC;&#x2122;re in by building spaces for collective gathering. Whether thoughtfully reinterpreting historic buildings or imagining radical new structures, our aim is always to make something energized, human and useful.

Our hotels are inspired by an affinity for the soulful and fueled by our love for the hyperlocal.

A study in contrasts, Ace Hotel marries the pragmatic with the romantic, the private with the collective and the old world with the future.

WORK CITED Gensler. (2009, November 30). Trends & Their Impact on Hospitality Design: Gensler Research Institute: Research & Insight. Retrieved from https://www.gensler.com/research-insight/gensler-research-institute/trends-their-impact-on-hospitality-design.

Brevard County, FL. (n.d.). Retrieved from https://datausa.io/profile/geo/brevard-county-fl#economy.

WGSN, L. & I. (2019, March 26). Hospitality: Luxury Sustainability. Retrieved October 8, 2019, from https://www.wgsn.com/content/board_viewer/#/82945/page/6.

WGSN Lifestyle & Interiors. (2019, August 29). WGSN, L. & I. (2019, March 26). Hospitality: Luxury Sustainability. Retrieved October 8, 2019, from https://www.wgsn.com/content/board_viewer/#/82945/page/6. Retrieved October 8, 2019, from https://www.wgsn.com/content/board_viewer/#/84693/page/8.

WGSN Lifestyle & Interiors. (2019, July 24). Art-Directed Hotels. Retrieved October 2019, from https://www.wgsn.com/content/board_viewer/#/84296/page/4.

Valentine, S. (2018, April 3). Pretty Buildings Are No Longer Enough. Has Hospitality Design Entered An End-user Revolution? Retrieved from https://valearc.com/insight/user-centred-design.

Kilburn, H. (2018, August 10). Designing Instagrammable: Guest-driven brand stories and how to better understand the mindset of niche guests? â&#x20AC;˘ Hotel Designs.

Retrieved from https://hoteldesigns.net/industry-news/designing-instagrammable-guest-driven-brand-stories-and-how-to-better-understand-the-mindset-of-nicheguests/.

Arnold, A. (2018, June 22). Instagram Worthy: How Social Media Has Reshaped Our Ideas On Attractive Design. Retrieved from https://www.forbes.com/sites/andrewarnold/2018/03/29/instagram-worthy-how-social-media-has-reshaped-our-ideas-on-attractive-design/#387e31c47926.

Canadian Research & Development Center of Sciences and Cultures. (2009, December 20). Issues, Challenges, and Trends, that Facing Hospitality Industry . Retrieved from https://pdfs.semanticscholar.org/9863/b9d8136017d3daed116008dd86fb504ca94f.pdf.

Kurgun , H., Bagiran , D., Ozeren, E., & Maral , B. (2011). Entrepreneurial Marketing-The Interface between Marketing and Entrepreneurship: A Qualitative Research on Boutique Hotels. Retrieved from http://www.europeanjournalofsocialsciences.com .

As the rockets return, Florida's Space Coast is ready for the economy to take off, too. (2019, May 16). Retrieved from https://www.washingtonpost.com/graphics/2019/business/florida-space-coast-spacex-boeing-blue-origin/.

TraveLibro. (n.d.). About Us. Retrieved from https://www.travelibro.com/about-us.

State Library. (n.d.). NASA and the Space Program Change Florida. Retrieved from https://www.floridamemory.com/onlineclassroom/nasa/lessonplans/4thgrade/moonport/.

World Travel Agency. (2016, January 18). Travel Terms Glossary. Retrieved from https://www.travelwta.com/travel-terms-glossary/.

Ohad, D. (2014, June 26). Design in the Space Age. Retrieved October 9, 2019, from https://www.artsy.net/article/daniellaohad-design-in-the-space-age.

Novak, M. (2012, June 15). Googie: Architecture of the Space Age. Retrieved October 10, 2019, from https://www.smithsonianmag.com/history/googie-architecture-of-thespace-age-122837470/.

Retrofuturism: Definition of Retrofuturism by Lexico. (n.d.). Retrieved October 10, 2019, from https://www.lexico.com/en/definition/retrofuturism.

9 Examples of Immersive Experience. (n.d.). Retrieved October 10, 2019, from https://simplicable.com/new/immersive-experience.

2

PHASE

User Research

Travel Inspiration

The 5 Initial Stages of Travel

Post stay

On the property

Researching

Booking

Researching

Travel Inspiration

Booking

Research phase: scrolling through the internet, checking reviews & price comparisons.

Several variables enhance the need/want to travel.

Conversation T.V. Targeted Advertising Social Media

The booking process must be as convenient as possible.

Simple content Quality user experience Responsive website

Customer Reviews User - friendly website Information provided on social media Strong supporting visuals

On the property

Determines if the guest will return.

Positive or negative stay Overall experience

Post stay

Retaining the customer.

Loyalty programs Sales / discounts Keep website and social media up to date

Primary Users Tourist

Traveler Domestic & International

Attraction Goers

Road Trippers Short Term Stay

Party Goers

Soul Searchers

Retreaters Charity Workers

Guide Book Followers

Influencers

Family Oriented

Business

Jetsetter

Adventure

Holidaymakers

Applies to all visitors disabilitiesÂ

Secondary Users Management

Accommodations & Front of House

Marketing & Event Planning

Food Operations

Front-of-House Manager

Social Media Curator

Front Desk Associate

Pastry Chef

Guest Relations Manager

Website & App Designer

Guest Services Associate

Sous Chef

Events Manager

Entertainment Planner

Hotel Clerk

Cook

Catering Manager

Sales Executor

Receptionist

Host/Hostess

Kitchen Manager

Meeting and Convention

Reservationist

Dishwasher

Restaurant Manager

Planner

Housekeeper

Busser

Communications Manager

Wedding Coordinator

Maintenance Worker

Waiters/Waitresses

Social Media Manager

Guest Services

Bellhop

Bartender

Food and Beverage Manager

Event Coordinator

Driver

Barback

Restaurant Manager

Sales Executor

Valet

Lobby/Lounge Server

Director of Marketing & Sales

Travel Agent

Valet Parking Attendant

Catering Assistant

Shift Leader

Installation Curator

Night Auditor

Food Runner

Shift Manager

I.T. Technician

Security

Barista

Director of Housekeeping

Customer Service Agent

Laundry Attendant

Banquet Server

Director of Maintenance

Locals Intern Positions

Access to rooftop bar

Able to learn about the

Opportunity to perform at

Job Opportunities

About to promote business

importance of sustainability

the restaurant

Learning about the history

within with retail space

Connecting with visitors

Event space for weddings

of their town

Field trip opportunities

Relaxing in a well designed

and other occasions

space

Persona & Demographics

Mary Ann Characteristics: Prefers to stay in a hotel that has at least a four-star rating, find the majority of her information through the hotel's website, family-oriented, budgeting is not an issue and is willing to spend money for her family to have a good vacation.

Hobbies/Interests/Values: AGE : 51 Generation : Gen X Location : Cambridge, MA

Actives that will keep her children entertained Amazing spa experiences Sitting poolside with a pina colada Family activities Spending time with the children

Level of income : Above Average

Buying Criteria: Cultural Background : American Status : Married Children : 3 (below ages of 18)

Products and services should be easy to coordinate Expects to get money's worth

Amenities for the kids: kid & family friendly Being able to have a space to relax

Hotel reviews and amenities offered

Schedules shuttle service to visit Kennedy Space Center

Enthusiastic about being in an environment that appeals to all members of the family

Bar for her & her spouse

Child safety and security

How welcoming the lobby & hotel is

Amenities she wouldn’t have access to on a daily basis : a spa

"It is important for both the parents and children to have amenities everyone would enjoy"

Books kayak tour for husband and son

Hotel concierge recommendations

Fun, innovative space that allows the children to remain entertained

About the activities going on within the area

Think & Feel

Fresh coffee, water, flowers

Say & Do

Other guest hanging out in the Lobby lounge

Cleanliness Hotel Star Rating - not interested in staying in a hotel that is below 4 stars

The overall desires of the group

See

PAINS Traveling with children can become stressful once they lose interest in activities Scheduling and booking tickets for attractions in a timely manner Child safety

Hear Where the restaurants/bar/gift shop is located

GAINS Wonderful learning experiences for all of the family members Created a memorable vacation that will never be forgotten Able to capture several photo memories of the area Sense of adventure

Persona & Demographics

Abdulrahman Characteristics: International traveler, enjoys staying in hotels that are located near the local social scenes, friends and family-oriented, shares experiences through social media, not a fan of the ocean, prefers to hang by the pool.

Hobbies/Interests/Values: AGE : 21 Generation: Gen Z Location : Jeddah, Saudi Arabia

Spending time with friends Comfortable spaces Pays attention to detail Always does research before visiting a new destination Does not like to operate by a schedule Goes with the flow Relignon is very important

Religion : Islam Level of income : College Student Language of choice: Arabic Status : Single Children : 0

Buying Criteria: Budgets trips Prefers affordable prices Enjoys discounts

Wants to have fun & be able to escape the stress of college

Focus on integrating with the locals

Integrated himself within the local nightlife

Drawn to the design of the hotel

Agreeing with others plans Looks for the best local attraction deals

Enjoy his vacation with his group of frineds

Other hotel guests

Wants to meet new people "What are some of the best health food nearby restaurants? "

Local restaurants

Great customer service

Affordability Experiences from social media

Natural beauty of the local atmosphere

Local Mosque

Think & Feel

Social media posts

Where other guest his age are hanging out

PAINS Applying for a Visa Tourist Traps Engaging in less enjoyable activities FOMO

Say & Do Immersive experience within the hotel

See

Hear

Friends and families recommendations

GAINS

Connecting with locals Eating at all of the hidden gems Gaining a sense of adventure

3

PHASE

Building & Site

COMMUNITY

HISTORY

CULTURE

POPULATION

Cocoa Beach is a quaint beach town located just an hour ’s drive east of Orlando. Nestled along Florida’s Space Coast, Cocoa Beach’s location provides both locals and visitors with countless activities, whether it be a day at the beach, off-shore f ishing, or a kayak tour. With the Kennedy Space Center, just a short drive away f rom the downtown area, visitors have the opportunity to explore the area’s rich history and involvement space exploration.

Cocoa Beach came to life during the 1960s due to America’s space program. NASA’s John F. Kennedy Space Center is located approximately 15 miles away. During the moon-boom years, f rom 1960s to 1970s, the C i t y s a w a n i n c r e a s e i n p o p u l a t i o n b y 2 8 6 . 3 9 % ( 3 ,475 to 9 , 9 5 2 ) . B e f o r e t h e r e w a s a “ S i l i c o n Va l l e y, ” Co c o a B e a c h a n d o t h e r s u r r o u n d i n g to w n s were full of the best and brightest technical minds around.

As the East Coast surf ing capital of the US, Cocoa Beach is a vibrant little beach town that is quite indescribable. With the world’s largest surf shop on the planet, Ron Jons, booming cruise terminals, and monthly rocket launches, Cocoa Beach is a town that blends business with pleasure and nature with everyday life.

11,466

SITE OVERVIEW SITE LOCATION The Glass Bank Address : 505 North Orlando Avenue in Cocoa Beach, Florida.

PROXIMITY TO OTHER SERVICES During the moon-boom years, f rom 1960s to 1970s, the City saw an increase in population by 286.39% ( 3 ,475 to 9 , 9 5 2 ) . Vi s i o n s o f b e a c h e s a n d r o c ke t b o o m s dominated the search for housing.

SITE CIRCULATION State Road A1A connec ts the entire barrier island of Cocoa Beach to the rest of the east coast of Florida.

A1A is the main roadway of the area and is used by the locals and those who are visiting. Although sidewalks align this roadway, it is not the safest place for pedestrians.

ATTRACTIONS The closest attraction to the building is a statue of a Cocoa Beach native, Kelly Slater. Kelly is a professional surfer and one of the g r e a te s t s u r f e r s i n h i s to r y. Wi t h i s 1 1 Wo r l d T i t l e s , 5 5 c a r e e r v i c to r i e s , a s w e l l a s b e i n g t h e y o u n g e s t a n d o l d e s t Wo r l d C h a m p i o n i n m e n â&#x20AC;&#x2122; s histor y, he is a town hero.

TRANSPORTATION The blue icons indicate the Space Coast Area Transit stops that are closest to the buildingâ&#x20AC;&#x2122;s location. The Space Coast Area Transit provides public transportation in Brevard County through a f ixedroute bus system. The routes include stops at major shopping centers, government centers, social services agencies, colleges, universities and hospital. All buses have wheelchair lifts.

Orlando International Airport is located approximately 45 minutes f rom Cocoa Beach. Orlando International Airport is the fourth largest origin and destination airport in the U.S.

MACRO-CLIMATE Florida’s climate is sub-tropical, with mild winters and hot, sunny summers.

Summer’s temperatures are uniform from north to south, especially in the daytime, when they range between 88 °F and 91 °F.

MICRO-CLIMATE The hot season lasts for 4.2 months, from May 30 to October 4, with an average daily high temperature above 84°F. The cool season lasts for 2.9 months, from December 8 to March 5, with an average daily high temperature below 73°F.

Winter temperatures are very different: in January, the daily average ranges from 52 °F in the north to 68 ° in the far south.

During the year the temperature typically varies from 55°F to 88°F and is rarely below 42°F or above 91°F.

Hurricane season goes from June to November, although they are more likely from August to October.

The hottest day of the year is July 26, with an average high of 88°F and low of 77°F.

The sunniest months are March and April in the south and April and May in the north.

The coldest day of the year is January 18, with an average low of 55°F and high of 70°F.

Climate - Florida. (n.d.). Retrieved from https://www.climatestotravel.com/climate/united-states/florida.

Average High and Low Temperature

HUMIDITY COMFORT LEVELS

The hot season lasts for 4.2 months, f rom May 29 to October 3, with an average daily high temperature above 84°F. The hottest day of the year is July 25, with an average high of 88°F and low of 77°F. The cool season lasts for 2.9 months, f rom December 7 to March 4, with an average daily high temperature below 73°F. The coldest day of the year is January 18, with an average low of 55°F and high of 70°F.

Cocoa Beach experiences extreme seasonal variation in the perceived humidity. The muggier period o f t h e y e a r l a s t s f o r 7. 8 m o n t h s , f r o m A p r i l 7 to December 1, during which time the comfort level is muggy, oppressive, or miserable at least 37% of the time. The muggiest day of the year is July 29, with muggy conditions 100% of the time. The least muggy day of the year is January 30, with muggy conditions 16% of the time.

AVERAGE MONTHY RAINFALL

AVERAGE WIND SPEED

T he s o i l d l i n e i nd i c a tes over a slidin g 31- day period cen tere d

The average hourly wind speed in Cocoa Beach experiences signif icant seasonal variation over the course of the year. Windier part of the year lasts for 8.2 months, f rom September 23 to May 29, with average wind speeds of more than 9.9 miles per hour. Windiest day of the year is March 10, with an average hourly wind speed of 12.2 miles per hour. The calmest day of the year is August 4, with an average hourly wind speed o f 7. 5 m i l e s p e r h o u rWi n d i s m o s t o f te n f r o m the east for 4.0 months. The wind is most often f rom the south for 1.8 months. The wind is most often f rom the north for 2.3 months.

around ea ch d ay o f th e year. Cocoa B each ex perience s s i g ni f i c a n t s ea s o n a l variation in m on th ly rain fall. Ra in fal l s th ro u g h o u t t h e year in Cocoa B each . Th e m ost ra in fal l s d u ri n g t h e 3 1 d ays cen tered arou n d Au gu st 2 1, with an ave ra g e to t a l a cc u mu lation of 5.9 in ch es. Th e l ea st ra i n fa l l s a ro u n d D e cem ber 2 2 , w ith an average to ta l acc umu l a t i o n o f 2 .0 i n ch es.

CLOUD COVER CATEGORIES

DAILY CHANCE OF PRECIPITATION

In Cocoa Beach, the average percentage of the sky covered by clouds experiences signif icant seasonal variation over the course of the year. The clearer part of the year in Cocoa Beach begins around September 30 and lasts for 8.2 months, ending around June 5. On April 30, the clearest day of the year, the sky is clear, mostly clear, or partly cloudy 65% of the time, and overcast or mostly cloudy 35% of the time. The cloudier part of the year begins around June 5 and lasts for 3.8 months, ending around September 30. On July 5, the cloudiest day of the year, the sky is overcast or mostly cloudy 69% of the time, and clear, mostly clear, or partly cloudy 31% of the time.

The wetter season lasts 4.4 months, f rom May 27 to October 8, with a greater than 38% chance of a given day being a wet day. The chance of a wet day peaks at 59% on August 23. The drier season lasts 7. 6 m o n t h s , f r o m O c to b e r 8 to M a y 2 7. T h e s m a l l e s t chance of a wet day is 17% on November 20. The most common form of precipitation throughout the year is rain alone, with a peak probability of 59% on August 23.

BUILDING SUMMARY : Site : 505 North Orlando Avenue in Cocoa Beach, Florida Year built : 1961

Architect : Reginald Caywood Knight

Architecture style : Googie

CI

TY

CULTURE & COMMUNITY :

MO DE L

:2

BL O

CK SF RO

M

During the moon-boom years, from the 1960s to

BE

AC

H

1970s, the City saw an increase in population by 286.39% (3,475 to 9,952). Visions of beaches and rocket booms dominated the search for housing.

The locals of Cocoa Beach are highly influenced by their environmental surroundings, whether that be the beaches, the Indian River Lagoon, or the downtown atmosphere.

Googie architecture is a style based on the exaggeration of angles, steel, and neon signs. Googie is conceptualized off the idea that anything is achievable, even landing a man on the moon. Googie is undeniably the super-aesthetic of the 1950s and â&#x20AC;&#x2122;60s American retro-futurism.

40

4

PHASE

Programming, Precedent Studies & Concept

CHROME HOTEL Location : Kolkatta, India Sanjay Puri Architects The hotel is planned in eight levels with public spaces occupying the first three levels and four levels of rooms above with a rooftop lounge bar on the topmost floor.

Since there was nothing in the surroundings to look out to at the lower levels, the entire volume comprising of the public spaces and the vertical circulation is punctuated by small 45 cm diameter circular openings.

Entry

Public

Primary circulation

Back of house

Secondary circulation

Private space

Semi - private space

Linear Organization

Circulation : Due to the building's linear condition, an axis causes movement and promotes views along the main path.

Hierarchy : When reviewing the organization of the hotel rooms, the suites are not only much larger than the other areas on the floor, consist of a unique shape, but also have the most direct relation to the primary means of exit and entry.

Entry

Primary circulation

Secondary circulation

Private space

Back of house

Exmo. Hotel / Floret

Location : PORTO, PORTUGAL Architects : Floret Area: 1078.0 m2 Year Built: 1335

The proposal was based on the pre-existence, the physical characterization of the building and the new program, which foresees the maintenance of the service function.

Hierarchy : The main stone masonry structure and all the original

Level 3 : Guestroom

decorative elements were preserved, including some inscriptions of medieval acronyms engraved by masons

Primary Spatial Relations : Interlocking Spaces

Organization : Level 1 : Resturant

Grid

Circulation : Horizontal : such as hallways, entries and exits.

Vertical : one main staircase and one elevator

Back of house

Primary circulation

Semi - private space

Secondary circulation

Entry

Public

Private space

Andronikos Hotel

Location : PORTO, PORTUGAL Architects : Floret Area: 1078.0 m2 Year Built: late 14th or 15th centuries.

A large house from the ’70s, located in Imerovigli Santorini, of three floors, was rethought as six suites hotel with a ky bar on the terrace.

Hierarchy : Use of vaults and arches were added within the interior as a modern interpretation of the of the cave like vernacular houses of Santorini.

Primary Spatial Relations : Interlocking Spaces

Organization : Clustered

Circulation : Horizontal : such as hallways, entries and exits.

Vertical : one main staircase and one elevator

Public

Private space

Back of house

Primary circulation

Semi - private space

Secondary circulation

Entry

Hotel Valley Ho Hotel Valley Ho 6850 East Main Street Scottsdale, AZ 85251 Originally opened on December 20, 1956, Hotel Valley Ho has classically cool roots and stands as a modernist icon in Downtown Scottsdale. In 2002 the property went up for sale.

Reopened on December 20, 2005, Hotel Valley Ho shines brighter than ever with notable additions including ZuZu, VH Spa, and the OH Pool.

Furniture Arrangement AnalysisÂ

SIGNATURE GUEST ROOM.

One king bed or two double beds, pillow top Glass wall opening onto a private balcony or patio Complimentary basic internet access (fee for premium) 49" flat screen HD TV Terrazzo tile bathroom with translucent walls Oversized bathtub and separate shower Iron and ironing board Microwave and mini refrigerator (upon request, fee) Hair dryer

ACCESSIBLE GUEST ROOM.

King-size, pillow-top bed Lowered light switches and peephole ADA accessible shower Lowered closet shelves + laptop-size safe Safety bars in bathroom Complimentary basic internet access (fee for premium) 49" flat screen HD TV Iron and ironing board Microwave and mini refrigerator (upon request, fee) Hair dryer

Hotel Valley Ho. (n.d.). Retrieved from https://www.hotelvalleyho.com/rooms-suites/hotel/accessible-guest-rom

SPACE

TOTAL SQ FT

KITCHEN

FURNITURE & QUANTITATIVE

QT

136.5 People

X1

OCCUPANCY TYPE A

672 SQ FT

96 People

X1

OCCUPANCY TYPE A2

1,280 SQ FT X1

256 SQ FT

6.4 People OCCUPANCY TYPE A2

51.2 People

ENTERTAINMENT

X1

QUALITATIVE

OCCUPANTS

2,048 SQ FT RESTURANT

BAR

# OF

OCCUPANCY TYPE A3

FINISHINGS

Fine dining option for both locals and visitors.

Arial view of Cocoa Beach. terrace will not have seating for dining

Unconcentrated tables and chairs

More relaxed seating options for visitors.

Ambient lighting, close proximity to entertainment space.

Will want to recreate the Rainbow Room with modern twist.

Pre-Existing kitchen space on 4th floor

Has personal elevator for service means.

Will consist of new kitchen equpiment

Designated space for artist to preform

Because the space is small the acoustics must be taken into account.

Piano, stage lighting and other equipment.

BAR

SPA RESTAURANT

Public

Semi public/privateÂ

CONFERENCE ROOMS

EXHIBITION

Business

GYM

EVENT SPACE

Leisure

GUEST ROOMS

Private

POOL

FOOD & BEVERAGE STORAGE BIKE SHARE / RENTALS

MANAGEMENT OFFICE

Management Office

Revised Program - Fourth Floor : 6,144 SQFT

SPACE

OCCUPANCY TYPE

Waiting Area

A

Main Kitchen

A2

UNITS

LOAD AREA

NUMBER OF PEOPLE

TOTAL AREA

1

15 gross

7

105 SQFT

1

200 gross

2

2,000 SQFT

Storage

S2

1

300Â gross

2

768 SQFT

Dining Area

A2

1

15 net

45

675 SQFT

1

7 net

10

Bar

A2

70 SQFT

Lounge Seating

A2

1

15 net

10

158 SQFT

Entertainment Stage

A2

1

15 gross

5

75 SQFT

 GUESTROOM BED CONFIGURATION

DOUBLE - DOUBLE

KING

KING STUDIO

Bed types & sizes:

Bed types & sizes:

Bed types:

Suites depend on

SUITES

Two double beds

One king bed

One king bed &

building

54" x 80"

78" x 80"

pullout couch

configuration

Users: Users:

Users: Users:

Individual / Group / Family

Individual / Group / Family

Couples

Couples

FIRST FLOOR 5,900 SQFT

Public

Semi-Public

Private

Key Points:

With four main entrances and direct access to the pool area, the first floor contains the most public areas within the hotel.

These open spaces include a cafe, exhibit space, ticketing, and rental office, and a bar that is accompanied by an underground lounge.

SECOND & THIRD FLOOR 5,900 SQFT

Public

Semi-Public

Private

Key Points:

The second and third floors are for guests only and can only be accessed with a key. To provide guests with a sense of versatility, they can rent out adjoining rooms depending on party size.

FOURTH FLOOR 5,900 SQFT

Public

Semi-Public

Private

Key Points:

The restaurant's glass curtain walls and wraparound "Skywalk" offers guests an aerial view and unforgettable dining experience. The Skywalk is perfect for watching SpaceX launches from nearby Cape Canaveral.

Due to lack of accessibility and freight access to the upper levels - there was an addition of the express elevator to the exterior of the building in 1963.

Vessel Based on the idea of a vessel, both in a literal sense as a container and a transformative sense, as in a means of conveying another realm. The design

will

offer

unique

spatial

experiences for users throughout the public areas and guestrooms, as a means for history and future to coexist in balance. The Glass Bank, an architectural link to the SpaceAge and the optimism of the early 1960s, provides a foundation of endless

economic

opportunities.

and

design

5

PHASE

Concept Application

CONCEPT EXPRESSION:

VESSEL: Based on the idea of a vessel, both in a literal sense as a container and a transformative sense, as in a means of conveying another realm. The design will offer unique spatial experiences for users throughout the public areas and guestrooms, as a means for history and future to coexist in balance. The Glass Bank, an architectural link to the Space-Age and the optimism of the early 1960s, provides a foundation of endless economic and design opportunities.

KEY EXPERIENCES & STUDY MODELS:

Volumetric Sketches

Finish Palette, FF&E, Lightning, Hardware Selections : Seating : Metropolitan â&#x20AC;&#x2DC;14 by B&B Italia Project Designer - Jeffrey Bernett Typology - Chair Upholstery - Fabrics are available from Luum; COM/COL Frame finish - Chrome

pala by Artifort Designer - Luca Nichetto Typology - Lounge Seating Upholstery - Inner seat and outer back can be finished in different fabrics available from Luum; COM/COL

lily by Bernhardt Designer - Terry Cruise Typology - Lounge Seating Upholstery - All COM/COL fabrics must be preapproved by Bernhardt Design prior to application.

GREENGUARD Certified.

Lobby wallpaper & Flooring.

Gris Mineral Paints : produced exclusively by Keim Mineral Paints Ltd, UK Gris presents an exclusive collection of monochrome shades. A Nordic aesthetic of cloudy whites, architectural greys and deep smokey, inky colours evoking a Japanese mood.

Environmental consciousness is at the core of Gris Mineral Paints : Products with the natureplus-eco-label meet the highest standards of quality along with the three pillars of climate protection, healthy accommodation and sustainability of resources.The natureplus eco-label is the only European environmental label for building products that is founded on strict scientific criteria. The assessments to verify the requirements are conducted by accredited laboratories and assessors in line with recognised international standards.

A ready to use sol-silicate interior paint with earth oxide colour pigments giving intense light fast colour shades. Suitable for use on previously painted and unpainted surfaces. Not suitable for wood, metal or plastic. Flat matte colour which is odourless and breathable with a high moisture vapour permeability.

Acrylic and preservative free. Resistant to mould and mildew. Non flammable.

Environmentally friendly. Cruelty free. natureplus certified.

The Nordic Series is inspired by Nordic light and Scandinavian cities based on white, light grey and taupe.

The Architectural Series is inspired by Modernist and Brutalist architecture.

The Inky Series are dark, smokey, inky colours inspired by a Japanese mood.

6

PHASE

Design Theory Application

57

Design and Theory Application Analysis Overlay Series: GROUNDING:

TENSION:

Grounding refers to the manner in which a space, or part of a space, is defined in the total enviorment in ways that make one feel achored in space. People like to feel grounded.

A strategy that is sure to engage the mind, and emotions, is the use of deliberate tention in the enviroment.

The goal is to create a situation of temporary tention in order to heighten the userâ&#x20AC;&#x2122;s emotions.

Grounding is achived by the arrangment of seating around columns.

Tention is applied by creating a sensd of release through the change of ceiling height from hallway to lobby.

EFFECTS OF LIGHTING ON THE CONSUMER:

COMPLEXITY:

Lighting can affect the emotional responses that influence consumer shopping behavior.

Ambiant lighting creates a sesne of comfort throughout the bar and lounge.

Reserch indicates that people tend to prefer higher levels of enviromental complexity up to a certain point, beyond which any increase produces discomfort.

Complexity is rewarding because it stimulates the brain.

SURFACE PATTERN AS ENRICHMENT:

SUSTAINABLE DESIGN CONSIDERATIONS:

Patterns are applied throughout the spcae as both wallpaper and with the decorative, acoustical wall panel designed by Claesson Koivisto Runes.

GIRS Mineral Paint - Paints are made using only natural pigments. Earth oxides makes our paint completely UV and colour stable.

Energy-Efficient winddows.

Lobby

LIFT OFF BAR

LIFT OFF BAR

STARLIGHT - MEZZANINE LOUNGE

GUEST ROOM - DESIGN THEORY APPLICATION: UNIVERSAL DESIGN

GUEST ROOM - ADA BATHROOM