its causes. Also, an efficient design can be used as a tool in the reduction of crime. This suggests that interventions of graphic design that try to change the perception of reward and punishment can have the potential to decrease violence or violent situations. It has already been mentioned that in Mexico as in other countries, police is not enough to fight against violence. Reducing the risk and fear of violence has an implicit task of developing between authorities and the community. The biggest problem is when we have a passive community because it is used to these events. Ciudad Juarez is an area where poverty, lack of basic services, corruption, insufficient security, drug addiction problems and the difficulties of combining two different cultures are exploding factors for violence and crime. This city is particularly known because of its recurrences of crime against women and its problems with drug dealers. In the United Kingdom, the Universities of Sheffield Hallam and Salford financed by the State Department and Internal Affairs have approved and implemented methods to decreasing crime as part of a project established from the Universities “Design Against Crime� (DCC). The examples that are result of this project have been used to develop a study in Mexico, specifically at the UACJ. In this university, Design Against Violence tries to be developed with students of graphic design field to create a new consideration of design projects with the real social problems. In the social campaigns, the power of design can act as a social tool and the role of the campaign can be informative or educational. According to Frascara (2000), the purpose of the persuasive message is change the
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