Erik Andrade | Strategy designer portfolio

Design Strategy Photography

PORFOLIO

by Erik Andrade

erikdavid.123@hotmail.com

Hello there, thank you for taking a look at my portfolio. I’m Erik Andrade, born in Bogota, Colombia. After finishing high school I decided to star studying Industrial Design at the Universidad Jorge Tadeo Lozano in Bogota, after finishing I wanted to learn more about Packaging design so I got a Certificate in Design and Packaging Development; I studied Photography and then I moved to Milan, Italy to start a Master Degree in Strategic Design.

This is a reel of the work I’ve done as an student and professional designer and photographer.

Erik Andrade

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

[INDEX] Strategic Design

INDUSTRIAL DESIGN

GAME DESIGN

ACADEMIC WORK

PHOTOGRAPHY PORTFOLIO

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

KMPO HACKATON // FINTECH challenge BRIEFING

The project: Designing a tech centered service strategy to leverage the financial inclusion in rural population. By developing specialized services that gather information from possible financial services users, particularly in rural areas.

“Reto Fincluimos was a hackaton sponsored by “La Banca de Oportunidades”, “El Grupo Banco Mundial”, “La Superintendencia Financiera de Colombia”, the Swiss Embassy in Colombia and hosted by Zentrifuga. Attemps to enforce the financial technology services in Colombia by boosting service design, strategic design and software development ideas.

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

KMPO WORKSHOP // RESEARCH AND ANALYSIS

RESEARCH

ANALYSIS

Research information was given by the mentors and guides, in order to accelerate the ideation process. And several researches already done by different private and public institutions were delivered.

1) Affinity diagramming was used to group the team’s insights and observations.

2) Business Model Canvas development.

3) Value Proposition development

48%

of the rural population doesn’t have access to financial

services.

HIGHEST

reason for a bank to approach rural areas with offices and cash machines is the high fixed costs of maintenance and transportation.

HIERARCHICAL

confidence between rural leaders

and social interactions.

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

KMPO WORKSHOP // VALUE PROPOSITION AND PROPOSAL DIAGRAM

VALUE PROPOSITION

SYSTEM MAP

KMPO, is an analog/digital system that connects potential rural users with different financial institutions and gives the possibility to offer different credit options of financial services based on on-line and off-line data collected and transfered by a specialized rural leader.

ONLINE

KMPO

ONLINE

AS

O C I AT I O N S

S T. FIN A CIAL N

M

S T. IN

R

AN M

O

O

R

O C I AT I O N S

MIC

AS

INE - OFFLIN L N

E

O

Alert

FIN A CIAL N

Visita presencial XP

E

ER T LEA DE

R

XP

E

R

B U SIN ESS

MIC

RU

AL

elivers Information

IN

ONLINE

B U SIN ESS

KMPO

InterviewD Supervision Garantías Mobiliarias

ER T LEA DE

R

ONLINE

INE - OFFLIN L N

E

O

AL

R

OFFLINE

RU

STAKEHOLDERS

AN

OFFLINE

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

MERCATO METROPOLITANO WORKSHOP // COMPANY BRIEFING

The project: Designing a strategy for exporting an italian market food hall oversea. This project involves an active sinergy between branding, user research, communications, event and experience design.

“MM is an innovative retail concept dreamed by true artisans, a local food market with an international reach, offering the best italian and local food specialities and unique social experiences to its customers, having always people, social responsabilty and enviromental sustainability as top of mind.

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

MERCATO METROPOLITANO WORKSHOP // BRAZILIAN FOOD CULTURE

EATING HABITS

SOCIAL BEHAVIOUR

what

ways of serving food

Usually smaller than the lunch, the dinner can be based on rice, beans and protein [meat or eggs] or just a café au lait, bread, cheese and cold cuts As seen before, dishes eminently differ from one region to another.

health + fitness

Along with the regular “à la carte” way of asking for food, there are two other ways that are daily present in the life of brazilians: /// Buffet by weight: the customer takes her own food, weight it at the cashier and pay for it. /// Free buffet: the customer takes her own food and pay a standard fee at the exit. /// “Churrascaria way”: here the customer has a free buffet for part of the food and others [in the case of churrascarias, meat] will be brought to the table. A standard fee will be paid at the table.

At the photo, you can see a traditional churrascaria.

In Brazil, people often care about fitness and health.

The country is the second on number of gyms in the world, after USA. And it is expanding. From 2007 to 2010, the number of gyms doubled.* Along with the growing fitness market, the demand for health food and services that can make fitness funnier or more effective are very welcome.

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

MERCATO METROPOLITANO WORKSHOP // LOCATION ANALYSIS and blue ocean strategy southeast [option a] POPULATION*: 85.115.623 GPD/CAPITA**: 1.035,08 TOURISTS’ BEDS***: 278.896 NOTES: Brazilian economical center.

Cities are big and social demographic is high. Tourism is also strong on different types [urban, cultural, historical, nature and more]. Traffic jam is critical and urban criminality are high.

Parking

Infrastructure

Mercado Municipal (SP) Mercado Municipal (PR)

Eating facilities

Branding

CEAGESP (SP) Mercado Municipal (BH)

Price

Fresh products

Mercado Municipal (RJ) Feira Livre (BH)

Food range

Beverages range

Pão de Açucar (SP,RJ)

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

MERCATO METROPOLITANO WORKSHOP // PROPOSED CONCEPT SERVICES

restaurant and bar The two brazilian ways /// Buffet by weight /// Churrascaria style

learning /// /// /// ///

Fitness Dancing Cooking Farming

market /// Brazilian products

awareness Storytelling and tutorials /// MM Magazine /// MM video channel /// MM Packaging

leisure /// /// /// ///

Soccer + Futvolei fields Barbecue area Kids playground Health/fitness area

reaching people /// /// /// ///

MM praieiro [kiosk] MM praieiro [trolley] Vertical MM Mini MM

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

MERCATO METROPOLITANO WORKSHOP // PROPOSED system map mm system: Interactions among channels Each channel creates awareness about the whole MM system The branding is kept consistent and one channel reinforce another

Awarness

Arrival

INDOOR

MINI

OUTDOOR

Entrance

MINI

Bread factory

Restaurants

Beer

Wine

Market

Restaurants

Bar

Fruit/Vegetable Market

Open cinema Ferrice wheel

Farming store

Store Pre-paid card

AWARENESS

REACHING PEOPLE MINI

Scuola

MARKET

Machine

RESTAURANT & BAR Chairs tables

Chairs tables

LEISURE

LEARNING

Exit

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

THE FARMER’S PICNIC HOST THINKING 2015 CONTEST // RESTAURANT PROPOSAL

Customers hands-on with food in this concept restaurant for the Hosthinking Contest 2015; a space to combine urban gardening, sustainable practices, quality food and relaxing moments.

“The Farmer’s Picnic” is a natural space where customer cultivates and harvest it’s food, followed by an delicious organic zero km food,cooked for the custmer in a picnic spirit style.

SERVICE SYSTEM MAP FARMER’S PICNIC

Location: Milan, Italy

SERVICE EXPERIENCE

FARMER’S PICNIC

Inc

Inc

HARVEST & PLATING EXPERIENCE

MONEY

MONEY

RAW MATERIAL

VEGITABLES

How does the emotional connection with food and knowledge is represented?

FARMER’S PICNIC Farm

LABOR

Emotional relation is enhanced after the cosumer changes its common role to start a farmers role.

- FOOD

RAW MATERIAL

FOOD SUPPLIER

FRUITS

FOOD

How the restaurant creates customer loyalty?

MONEY

Inc FARMER’S PICNIC

CUSTOMER

Restaurant

MONEY RAW MATERIAL

MEAT

MONEY

The consumer gets it’s own space (plant) at the farm, it’s a personal external place in with which he is not only emotional but physically linked.

How the farm and the suppliers complement the materials for cooking?

RAW MATERIAL

Inc MONEY

FISH

On which trends does this company focus?

- Private gardening and Farming | Education - Organic food - Zero kilometers food

POST SERVICE HARVEST RECALL AWARENESS

POST EXPERIENCE

The Farmer’s Picninc “Farm” becomes an element to provide the experience on user, not a food supplier itself, instead, we outsource the large amount of food the restaurant requires to satisfy clients.

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

THE FARMER’S PICNIC HOST THINKING 2015 CONTEST // RESTAURANT PROPOSAL

Customer Journey at the arrival of the user inside the harvesting and dinning area.

Harvest and cultivate zone offer.

The design process was conducted by 6 students from different backgrounds the Politecnico di Milano and all the steps and methodologies are the following: - 4 steps iterative design methodologies, which start from research phase, analysis,synthesis, to the end of development.

- Use of gantt chart with several mile stones in order to share the whole schedule with team members.

- In trend (Blue sky) analysis, we have researched relevant trends in which customers enjoyed new types of experiences and values.

- we have conducted field observations in real contexts in HoReCa industries. Here, we have kept in minds that what people were coming in the shops, how customer journeys were, what the key points were in physical evidences, how the services affected customer satisfactions.

- Benchmarking - Scenario building - For outcome, Branding map, system map and Service blueprint

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

THE FARMER’S PICNIC HOST THINKING 2015 CONTEST // RESTAURANT PROPOSAL

Customer orders the dish and harvest the ingredients before giving them to the staff who is going to clean and transform this ingredients into a dish.

General Picnic area.

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

VERALLIA / SAY IT WITH GLASS

ITALY // DESIGN THE NEW JAR

Developed for glass manufacturer Verallia, this project aims at renovating the company’s jar line creating new concepts for sweet confectionary. Due to the constraints, both technical and economic, related to the production and marketing of a basic product as the jar is, we tackled the brief from a more strategical perspective. We thus went beyond shapes and physical features, by adding to mere product design new insights from user and trend research and addressing the very symbolic meaning of the object as well as the brand proposition and values.

METHODOLOGIES 1. Research Brand briefing, market and business model analyses, trend research

2. Observation

3. Ideation

4. Prototyping

Rapid ethnography, internal tests of usage of jars and descriptions of contexts of use

Defining area of intervention, scenario building

Modelling and “mockupping” to give life to concepts

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

VERALLIA / SAY IT WITH GLASS

ITALY // RESEARCH

Understanding the company, the brand, the tone of voice, their values Numbers of the brand 3rd brand

ITALIA

770. 000 glass tons

6 factories

the amount of recycled material used every year to produce new containers

0 waste

3.2B bottles and jars

HONEY JAR LIQUEUR

Intensity of consumers’ association with the material

Volume

OIL BOTTLE

Design Genuinity Variety

High

Mental Map of the company

Environment

Recycle

Medium

Innovation

Low

Customisation

Product level Cultural level

Commitment

Bormioli.Rocco iconic product line “4 stagioni” and “fido” yield the company a strong grasp on the italian consumer’s mind, for whom the company is synonim of specific culinary habits Complementary product manufacturing

B2B High

Medium

Product scope

Brand equity here stands for the visibility of the brand in user’s mind. Verallia’s bespoke reputation amomg its B2B customers is not preventing teh company from being relatively unknown in the B2C market

Design variety

High

Sustainability

Medium

Product system

Low

O-I gro u

Ardagh

Bormio

Advanced glass Manufacturing technology and processes.

Complementary product manufacturing (lids, locking..)

p

Customisation (pattern&shapes)

li Verallia

Low

Innovation landscape To see the whole project, please go to this link: https://goo.gl/1gCBlT

Worldwide presence in proximity of B2B/B2C clients

B2B & B2C customised services offerings

Iconic product lines

Brand Equity

In the food&beverages packaging market,the product scope measures how mcuh a company is focused on glass, or it exploits differnt materials

Tradition

Transparency

Drink

Very High

-high % of recycled glass -water recycling systems -reduced noise pollution -methane and fuel oil

11 color hues BORDOLESE BOURGOGNE

Food

Hygene

Product variety

products

Technology

High Medium Low

specifically conceived as hotbeds for design sperimentation , aimed at preempting new market trends and exploring fresh opportunities

The company’s focus on sustainability is embodied in a strict code of cunduit:

produced in 2011.

Decoration Heaviness

Degree of given importance in the brand strategy

Verallia labs

plus 10 furnaces, 3 recycling plants and 2 innovation labs

1100employees

1400

Vintage

in the food and beverages glass packaging

Core Processes

Enabling Processes

Product Service System

Product Performance

A large variety of offerings for customers (B2B/ B2C) along with personalised services

Services

Channels

Brand

Customer Engagement

Business Model

Value Network

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

VERALLIA / SAY IT WITH GLASS

ITALY // OBSERVATION

After research which can be seen in total in the link in the bottom, the following phisical outcome where designed.

Market analysis

Product test

Product analysis

VALUE PROPOSITION

Jars are standarized specially in terms of shape and basic performance. In each case of jam, chocolate and honey.

There seem to be a few number of examples of jars that try to distinguish they value from an emotional point of view.

Emotion

MORE THAN 20 CHOICES FOR EACH PRODUCT CATEGORY

Performance

3 TO 8 CHOICES FOR EACH PRODUCT CATEGORY

Function

AROUND 20 CHOICES FOR EACH PRODUCT CATEGORY

Form

STRONG

UP TO 15 CHOICES FOR EACH PRODUCT CATEGORY

STANDARD

PREMIUM

JAM

MEDIUM

PREMIUM

STANDARD

CHOCOLATE

WEAK

STANDARD

PREMIUM

HONEY

We analysed 3 companies for each, Premium and Standard supermarket.

Premium: Eataly, Natura, Rinascente / Standard: Carrefour, Esselunga, Simply.

Almost all types of jars are standarized in order the clients to get some advantages in terms of logistics, production, transportation and price. There are few examples of jars trying to allow the users to get aditional value.

Texture

PRODUCT SHAPE

No texture

Convergent No - Convergent

Straight labeling Body labeling

Symetric Asymetric STRONG MEDIUM

STANDARD

PREMIUM

JAM

PREMIUM

STANDARD

CHOCOLATE

PREMIUM

STANDARD

HONEY

WEAK

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

VERALLIA / SAY IT WITH GLASS

ITALY // IDEATION

After research which can be seen in total in the link in the bottom, the following phisical outcome where designed.

User journey analysis and opportunities for Jar design.

Scenario building

USER JOURNEY // CHALLENGES + OPPORTUNITIES FOR JAR DESIGN phases

GETTING Finding it in the market

user experience

FUNCTIONAL

USING Evaluating and choosing

FINISHING

Transporting

Storing

Accessing the content

Accessing the last content

Disposing or re-using

Annoying [it’s hard to walk carrying groceries]

Neutral

Happy [she’s having breakfast]

Annoying [sometimes it is difficult to reach all the content and every corner]

Bad [because she is dealing with waste/trash]

In love

Happy [she’s having breakfast]

Sad [“there’s no jam anymore”]

Satisfied

modular durable multitask

efficient personal connective

YOUNG // MARTINA, 21, student Confusing [sometimes it’s difficult to find the right shelf]

Neutral

THE POWER OF TOOLS

COUPLE // MATTEO, 30, dentist // ANNA, 32, vet Inspired

Satisfied

Neutral

PERFORMANCE

PRACTICITY OF LIFE

exclusive selective iconic

EMOTION

evocative inttimate artistic

FAMILY // FRANCO, 40, sales manager // GIORGIA, 38, teacher // CELIA, 4 // LUCA, 3 // ANGELA, 0.5 Happy [it’s a family moment] Cautions [they are taking care of the children]

Careful [due to products characteristics]

Neutral

Neutral

Happy and fulfilling [for spending leisure time with family]

Annoying [sometimes it is difficult to reach all the content and every corner]

Annoying [sometimes taking off the label is very difficult]

MUSCULAR BEAUTY

ICONIC SYMBOLS

FORMAL

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

VERALLIA / SAY IT WITH GLASS

ITALY // PROTOTYPING

Concepts developed after analysis and scenario building where four, The Spoon Saver, The Stamp Jar, The Lighthouse and Honey Pot. Spoon saver and the Stamp Jar where finalists in the Facebook contest of Verallia.

The Spoon Saver

The stamp Jar

An intuitive solution for placing a dirty spoon withouth ruin teh tablecloth.

A second life of the product for a playful experience while baking. Emotions and childhood memoires come into play. The shape is studied for the ergonomy of pressing the jar on the dough.

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

DOT DOT DOT / INTERACTION DESIGN WORKSHOP

SHOEmotion // PROTOTYPING

Comes from the imaginary idea of understanding the personality of a shoe; by color, by shape, by performance and even by brand.

Understanding this information is possible to give some attributes of desition to an unanimated object, by using external information, such as weather, habits of use, social networks, etc.

A pair of shoes represent: AT&T

PERSONALITY - Color - Shape - Performance - Brand

EMOTION - Place - Weather - Activity - Time of use - Season

PREESTABLISHED INFORMATION

KNOWLEDGE

INTELLIGENCE

- Data from other shoes - Data from the owner - Calendar - Facebook - Whatsapp - Email - Habits

-Learns from other shoes - Modify preestab lished information - Learn use habits - Predict user behavior - Own social network

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

DOT DOT DOT / INTERACTION DESIGN WORKSHOP

SHOEmotion // PROTOTYPING

:(

:O

:)

Data exchange between shoes helps interaction between user and shoes.

Adding sense of personality with Artifi cial intelligence algorithm helps to simulate need od comunication -and parter ship between unanimated objetcs (shoes)

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

DOT DOT DOT / INTERACTION DESIGN WORKSHOP

SHOEmotion // PROTOTYPING

Select your shoes

AT&T

Software used for the development of this prototype.

- Arduino - vvvv software - MIP App Inventor Select where you are going With the help of external data, such as weather, information of shoes and information from social networks.

AT&T

AT&T

AT&T

TO WORK CATALOGUE INVITE SHOES

Im comming!!

TO SCHOOL

Take me!!

TO THE SUPERMARKET

Take me!!

ASK FOR AN ADVISE

SHOOPING

GIVE ME A CLUE !

PARTY

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

Yogen fruz / shop design

colombia // Planning, modeling and Rendering

Planning with graphic and production team the opening stores in Cartagena, Colombia for Yogen Fruz.

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

ALCON / TEMPORARY ARCHITECTURE

colombia // SCENARY DESIGN AND VIP ROOM. GLAUCOMA COLOMBIA CONGRESS

Planning coworking with the graphic and production team the Congress for Alcon.

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

ALCON / TEMPORARY ARCHITECTURE

colombia // SCENARY DESIGN AND VIP ROOM. GLAUCOMA COLOMBIA CONGRESS

Planning coworking with the graphic and production team the Congress for Alcon.

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

ALCON / TEMPORARY ARCHITECTURE

colombia // SCENARY DESIGN AND VIP ROOM. GLAUCOMA COLOMBIA CONGRESS

Planning coworking with the graphic and production team the Congress for Alcon.

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

ALCON / TEMPORARY ARCHITECTURE

colombia // Stand design for oil and gas fair for argentinian embassy

Planning coworking with the graphic and production team the Congress for Argentina Embassy

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

AUTECO/ GAME DESIGN

colombia // PLANNING AND DEVELOPMENT OF TABLE GAME FOR AUTECO

Product design development coworking with the production and graphic design team.

2000 thousand copies were printed in Colombia.

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

disney colombia/ game design

colombia // PLANNING AND DEVELOPMENT OF TABLE GAME FOR DISNEY

Product design development coworking with the production and graphic design team.

More than 5000 thousand copies were printed in Colombia and distributed in South and Central America

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

ACADEMIC WORK/ PRODUCT DESIGN

colombia // SELF CLEANING STATION FOR KIDS IN RESTAURANTS

Planning coworking with the graphic and production team the Congress for Alcon.

HYGIENE Hygiene

Stand by

re St

ni ng lea C

st

Ea t

er rd O

Ta bl e

Re sta ur

St

re

et

an t

Bacteria Dust Bad smell

et

Game

Re

CLEANING

Hygiene

Independent

Temperatura

Propiedades

Gas Liquid Solid WATER

Temperatura del vapor de agua / altura

Stations High Temperature

Medium Temperature

Adults USER

Kids

RESTAURANTS

Games Before and after eating

Hygiene Before and after eating

Water Cicle Condensation Saturation

LowTemperature Condensatión

Medium Temperature Tolerable

HighTemperatura Evaporation

45° - 55°

Tolerable

Kids

Reuse 55° - 70°

Las escaleras mantienen el juego en el niño

Adults

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

ACADEMIC WORK/ PRODUCT DESIGN

colombia // SOUND SYSTEM FOR BANG & OLUFSEN

Support system for feet when watching, listening and feeling a movie, a concert, tv or your favourite music.

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

Sensaciรณn of vibration

Sensaciรณn de vibraciรณn

Transported of vibration throught solids

Vibraciรณn transportada Apoya pies Footrest

Subwoofers

Vibration

Vibraciรณn

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

PHOTOGRAPHIC PORTFOLIO flickr.com/photos/kiwi-photo

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

PHOTOGRAPHIC PORTFOLIO flickr.com/photos/kiwi-photo

STRATEGIC DESIGN | INDUSTRIAL DESIGN | PHOTOGRAPHY

GRACIAS THANK YOU GRAZIE Contact info: Erik Andrade erikdavid.123@hotmail.com