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Corporative typography
Corporative logo
Introduction
CONTENTS
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Would you like to hire me?
Corporative stationery
Corporative color
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The real opportunity for success lies within the person and not in the job
Introduction.
Why bakemono?
HELLO! I am Erika Fernรกndez, this is a little presentation about me and my work. As is the case with all identities, care must be taken with my appearence and comunicate the essence of my brand or personal project. This is a brochure to how I should look, feel and sound as a person not only brand, clear and correct as possible. All the elements of this brochure have been carefully chosen, devoting it the time it deserves. And this is how this corporate identity brochure has born.
This is my brand project: bakemono. I am a rigger and I am expanding my knowledge in the graphic design, 3d and video field. My goal is to use all this knowledge in the cinema, video games and advertising industry.
I am really passionate about traveling, discovering new places and people and work in different kind of environments. I really think that traveling helps us grow, increase our creativity and be better people.
Travel to create your new ideas
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Why Bakemono? Bakemono (japanese terminology) means transformation or changing things, from common to mystiries things. The decision to change my course and devote myself to this world. This makes a job is not only work
LOGO INTRODUCTION My logo is the key building my identity, the primary visual element that identifies me.The asignature is a combination of one mountain symbol (Fuji), for my passion of travel and my artist name, bakemono. Bakemono means changing things.
The logotype has been carefully choosen for its modern and yet refined, highly legible style.The logo is presented throught the use of color as well as shape and form. Three Corporate color are white, greenish blue and gray.
THE LOGOTYPE
Corporate logo.
Logo symbol. The montain logo symbol. Consist in two triangles, the big is the mountain and the small represents snow.
Logo title in japanese. It means bakemono but in japanese language, i am study japanese too and i would like to share it.
Logo title. Bakemono is my artist name. Represents the changing things. My transformation
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Corporate logo.
LOGO DARK VERSION
The dark version Will be used when the background color is it light colored.
LOGO LIGHT VERSION
The light version Will be used when the background color is it dark colored
Attention: Use of any stylized, animated, hand draw or other versions of a inofficial logo is not permitted.
LOGO CONSTRUCTION It is important to keep corporate marks clear of any other graphic element.To regulate this, an exclusion zone has been established around the corporate brand. This zone indicates the closest any other element can
be positioned in relasion to the brand of the symboll itself and my name, they have a fixed relationship that should never be changed in any way.
16 x
13 9x
14x
3x
4/5x 7/10x 4/5x 4/5x
9/10x 7/10x 9/10x
LOGO CLEARSPACE Whenever you use the logo, it should be surrounded with clear space to ensure it is visibility and impact. No graphic elements of any kind should invade this zone.
20 x 3x
Corporate logo.
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1x
7/10 x
3x 3x
APPLICATION ON A BACKGROUND Logo A
Logo B
Logo C
15 Logo D
MINIMUM LOGO
8X
Corporate logo.
9X
7X
8X
PERFECT SIZE LOGO
14X
6X
5X
4X
4X
16X
INCORRECT LOGO APPLICATION
Do not place the logo on left.
Do not place the logo above.
CORRECT LOGO APPLICATION
Do not place the logo inclined.
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Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be succesful.
Corporate typography
THE CORPORATE FONTS Typography plays an important in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in my all design, in bakemono. I have selected two: • Bebas Neue which helps injected energy, force, vitality into bakemono brand. • Roboto (all families) which helps to express happiness, harmony, perfection into my personal brand.
TEXT HIERARCHY Typogratphy hierarchy is another visual form. Creates contrast between elements. Presents lettering so that the most important words are displayed with the most impact so users can scan text for key informacion. Inspiration Phrases
Roboto bold 40pt
Titles Bebas Neue Regular 36pt Titles content Roboto Bold 24pt Subtitles Roboto Bold 14pt Body outstanding Body important words
Roboto Light & Bold 24pt Roboto Bold 12pt
Body Roboto Light 12pt
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Bebas Neue Bebas Neue is a sans serif font family based on the original Bebas Neue free font by Ryoichi Tsunekawa. It has grown in popularity and become something like the “Helvetica of the free fonts”. Now the family has four new members – Thin, Light, Book, and Regular
ABCDEFGHIJKLMNÑOPQRSTUVW 0123456789[ºª\|!@”#·~$%€
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WXYZ €¬&/()=’?¡¿^`*+]Ç}{´¨;,:.-_ -
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ROBOTO Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settle in to their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types. This is the normal family, which can be used alongside the Roboto Condensed family and the Roboto Slab family.
ROBOTO THIN: ABCDEFGHIJKLMNÑO 22 ROBOTO LIGHT: ABCDEFGHIJKLMNÑ ROBOTO REGULAR: ABCDEFGHIJKLM ROBOTO BOLD: ABCDEFGHIJKLMNÑ ROBOTO BLACK: ABCDEFGHIJKLMN
OPQRSTUVWXYZ 0123456789!”·$%& 23 ÑOPQRSTUVWXYZ 0123456789!”·$/ MNÑOPQRSTUVWXYZ 0123456789 ÑOPQRSTUVWXYZ 0123456789)(/& NÑOPQRSTUVWXYZ 0123456789/(
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Colors are one of the important things to transfer a brand to the costumer
COLOR SYSTEM Color plays an important role in bakemono design. These colours give force, harmony and energy. Consistent use of these colors will contribute to the cohesive and vitality look of the design.
Corporate color
These colours are: gray, greenish blue and white.
RGB:
45 41 41
WEB:
#2D2929
CMYK:
68% 66% 64% 66%
RGB:
0
WEB:
#00CCCC
204 204
CMYK: 67% 0% 27% 0%
RGB:
249 249 249
WEB:
#F9F9F9
CMYK: 1% 1% 1% 0%
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Corporate stationery
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Erika Fernรกndez +34 635 415 728 www.bakemonoart.com
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efernandez@bakemonoart.com
book
私 の ブ ラ ン ド