2014 EPDE Keynote by Remko van der Lugt

Design Midwifery A call for engagement in educating for design of product-service systems Dr ir Remko van der Lugt

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Contents 1. Background 2. Product Service Systems 3. A new story needed 4. Consequences for design education

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1.  Background

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!

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ENGINEERING

People-centered

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ENGINEERING

People-centered

BUSINESS, SOCIAL WORK HEALTH CARE

Designerly approach

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ENGINEERING

People-centered

BUSINESS, SOCIAL PROFESSIONS

Designerly approach

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3.  Product Service Systems

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Design..

Products Interaction Experience Service Systems KIVI Engineering Society

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Actuele info over treinindeling en bezettingsgraad

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..STBY...

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People Product Service Systems

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People Product Service Systems • Complex systems: Emergence • People are (part of) the sytem • Continuous change CRISP Aggregation workshop (Dec. 2013)

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People Product Service Systems Design Changes FROM:

TOWARDS:

Complicated

Complex

Reductionism

Holism

Control

Nurture

Outside

Within

Project

Growth KIVI Engineering Society

4. A new story needed

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Grin, Rotmans et al: Transition management

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Scharmer, Senge, et al: Theory U

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Being a Midwife The wise leader does not intervene unnecessarily.

The leader’s presence is felt, but often the group runs itself.

Lesser leaders do a lot, say a lot, have followers, and form cults.

Even worse ones use fear to energize the group and force to overcome resistance.

Remember that you are facilitating another person’s process. It is not your process.

Do not intrude. Do not control. Do not force your own needs and insights into the foreground.

If you do not trust a person’s process, that person will not trust you.

Imagine that you are a midwife; you are assisting at someone else’s birth. Do good without show or fuss.

Facilitate what is happening rather than what you think ought to be happening.

If you must take the lead, lead so that the mother is helped, yet still free and in charge.

When the baby is born, the mother will rightly say: ”We did it ourselves!”

John Heider, The Tao of leadership adapted from Lao Tzu, Tao Te Ching KIVI Engineering Society

5. Consequences for design education

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Consequences for design education (1) • Facilitation: The designer as facilitator of a collaborative change process.

• Systems thinking: Combine designerly approaches with systems thinking.

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Consequences for design education (2) • Outside-in: Work with everyday people from day one.

• Engagement: The designer is part of the system • Continuous change: Systemic change is an ongoing process.

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Being a Midwife The wise designer does not intervene unnecessarily.

The designer’s presence is felt, but often the group runs itself.

Lesser designers do a lot, say a lot, have followers, and form cults.

Even worse ones use fear to energize the group and force to overcome resistance.

Remember that you are facilitating another person’s process. It is not your process.

Do not intrude. Do not control. Do not force your own needs and insights into the foreground.

If you do not trust a person’s process, that person will not trust you.

Imagine that you are a midwife; you are assisting at someone else’s birth. Do good without show or fuss.

Facilitate what is happening rather than what you think ought to be happening.

If you must take the lead, lead so that the mother is helped, yet still free and in charge.

When the baby is born, the mother will rightly say: ”We did it ourselves!”

Adapted from John Heider, The Tao of leadership

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