SOIGNÉ BRIEF
APPROACH
Soigné is a high-end hair salon with locations in
The logo created, with its dramatic thick and thins,
Beverly Hills, Calabasas and Hollywood. Soigné, is
expresses the quality and sophistication of the
dedicated to providing the highest quality salon
hair salon. To further enhance this mood the color
service to middle-aged, affluent Los Angeles
palette was restrained to black and white. When
women. With only three exclusive locations; Soigné
creating the responsive website the main priority
is in heavy and constant demand. A website was
was to facilitate the users trip to the salon. By
required to facilitate the appointment process,
focusing on appointment modules throughout
provide customers with salon information, and
the site. Creating an appointment for Soigné is
build a stronger reputation worldwide.
more complex than regular salons. Users select date, time, location, stylist and complimentary goodies they wish to receive. Consumers at the salon finalize their purchase through an ipad app personalized for the salon.
PIXOGRÁFICA | SOIGNÉ
01 02 03 04 05 06 07 08 09