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PIXOGRテ:ICA Being the first person in my family to attend college has shaped me in ways that nothing else could. Even though my parents never stayed up late doing homework or studying for exams, they put all their energy into working harder than anyone could imagine. Seeing their everyday struggle gave me the passion and energy to find what I love and use that passion to drive me to success. Going through college was difficult forcing me to become good at solving problems, finding solutions and being comfortable in new situations. I found design almost by mistake and realized it was a perfect fit. Design was a place where I could funnel my passion and also utilize the problem solving skills I developed. I liked all aspects of it, but was drawn to user experience and found it a place in design where I could help people navigate websites and solve many of the same problems I encountered navigating my college experience. I was able to look at things from an outsider perspective often giving insight to the design or function of my work. Interactive design allowed me to focus on the structural and organizational aspects in addition to the aesthetic choices like color and typography, making me the balanced designer I am today.


SOVRN OBJECTIVE

APPROACH

SOVRN Republic is a surf brand that sells surf

Using a wordmark and a simple palette of yellow,

supplies and apparel. With a consumer base of young

black, and white the identity maintains simplicity

surfers both male and female it has to distinguish

and sophistication. The responsive website was

itself from all the other brands. A unique approach

created to fulfill all the necessities of a surfer. It

was necessary to differentiate it from competitors

allows the user to purchase products from SOVRN,

with a highly functional website that does more

learn about the company, read and follow current

than sell products. The website provides customers

surf news, and obtain surfing reports for specific

information that could help them use their products.

geographical locations. A lookbook is provided to surfers that highlights the seasons exclusive product as well as special collectors items. The customer receives collectors item in a numbered limited edition box. Large areas of color and bold typography help distinguish this brand from the rest of the photo driven brands in the industry.

PIXOGRテ:ICA | SOVRN

01 02 03 04 05 06 07 08 09


CLIENT SOVRN Republic CATEGORY Branding

INDUSTRY Sports TYPEFACE Vitesse Forza

2 | 3


PIXOGRテ:ICA | SOVRN

01 02 03 04 05 06 07 08 09


IPAD | PRODUCT DETAIL

IMAC | HOMEPAGE

IPHONE | SURF CONDITIONS

4 | 5


PIXOGRテ:ICA | SOVRN

01 02 03 04 05 06 07 08 09


SHORTS | PRODUCT LINE

6 | 7


PIXOGRテ:ICA | SOVRN


8 | 9


BAHIA BRIEF

APPROACH

Bahia Pacific Beach is a family owned and operated

Using various images from popular culture and creating

restaurant in the heart of PB. Located a block

dramatized collages, Bahia differentiates itself from

away from the beach it targets an audience of men

any location in the area. Mexican popular culture

and women 18-30. Surrounded by many Mexican

influenced the typography by relating the script font

Restaurants, Bahia needed a personality to help

to sign painting, which is very prevalent in Mexico. The

stand out among the rest. The identity needed to be

color palette is directly derived from Mexican party

different to express authentic Mexican culture and

decorations, patterns, and artwork. The rest of the

to appeal to the consumer base in Pacific Beach.

typographical system is very minimal and strives to be easily digestible. This correlates with the style of food produced here; simple, tasty, and authentic.

PIXOGRテ:ICA | BAHIA

01 02 03 04 05 06 07 08 09


CLIENT Bahia PB CATEGORY Branding

INDUSTRY Culinary TYPEFACE Sign Painter Gotham Gabriola

10 | 11


LOGO


PIXOGRテ:ICA | BAHIA

01 02 03 04 05 06 07 08 09


SHIRT | STAFF APPAREL

MENU | WALL MENU

14 | 15


PIXOGRテ:ICA | BAHIA


16 | 17


LIPPEN OBJECTIVE

APPROACH

Lippen, a line of Scottish inspired kitchenware,

Inspired by the modern architecture of Scotland

borrows from vintage kitchen tools and reinvents

and traditional kilt patterns; a product line for

them into modern utensils. Ranging from stainless

Lippen’s kitchenware was created. A variety of

steel to hand crafted wood utensils; Lippen

packaging solution incorporate the angles and

demonstrates its quality and style across all of its

transparency of modern Scottish buildings to bring

products. Lippen targets upper to middle income

a fresh twist of kilt patterns. Dynamic angles and

men and women with a passion for creating

overlaying shapes differentiate it from traditional

exquisite cuisine. This company strives to stand out

cookware packaging. Cleverly placed diecuts give

from the rest of its competitors by embracing the

consumers a view of the unique spirit of each

past and applying old concepts to new applications.

utensil. The same visual language translates into

A line of packaging and digital applications was

digital applications with the focus on showcasing

needed to successfully communicate this message.

the products.

PIXOGRĂ FICA | LIPPEN

01 02 03 04 05 06 07 08 09


PROFESSOR Arzu Ozkal CATEGORY Packaging

INDUSTRY Cultural TYPEFACE Signika Archer

18 | 19


LOGO


PIXOGRテ:ICA | LIPPEN

01 02 03 04 05 06 07 08 09


LAPTOP | HOMEPAGE

SCREENS | PROJECT DETAIL & PURCHASE SCREEN

22 | 23


PIXOGRテ:ICA | LIPPEN


24 | 25


ENGINEERING BRIEF

APPROACH

The Engineering Department at San Diego

A title wall was designed to give voice to the brand.

State University, for years, has provided quality

The letters are constructed from aluminum with

education to undergraduate and graduate students.

vinyl wallpaper and a dimensional pattern as a

This department focuses on innovative education,

background. The pattern represents the blueprints

research, and critical thinking to prepare students

and technical drawings that are created in the

for the world of tomorrow. The Engineering

engineering field. An interactive LCD touchscreen

Department’s focus is to equip students with the

wall was designed where the user can interact

knowledge to overcome real-world challenges in

and learn about the different departments within

the evolving global community.

Engineering and view current student projects. To support the interactive wall, an app was created in which students can update the status of featured projects as well as manage a personalized dashboard. Throughout the building, the pattern, color and typography are integrated to create a wayfinding and placemaking system.

PIXOGRĂ FICA | ENGINEERING

01 02 03 04 05 06 07 08 09


PROFESSOR Jeremy Blake CATEGORY Environmental INDUSTRY Education TYPEFACE Blender Neutra

26 | 27


PIXOGRテ:ICA | ENGINEERING

01 02 03 04 05 06 07 08 09


WALL | INTERACTIVE WALL

SCREEN | PROJECT DETAIL

PHONE | WALL EDITOR

28 | 29


PIXOGRテ:ICA | ENGINEERING

01 02 03 04 05 06 07 08 09


WALL | FLOOR WAYFINDING

HALL | ROOM WAYFINDING

STAIRS | PLACEMAKING

30 | 31


PIXOGRテ:ICA | ENGINEERING


32 | 33


CITY HEIGHTS BRIEF

APPROACH

Located in San Diego, City Heights is a community

The logo designed shows the intersection of both

known for its ethnic diversity. It is home to

people and cultures in City Heights. From the logo,

Hispanics, Northeast Africans, Near Easterns, South

a set of various linear patterns was designed to

Asians and Southeast Asians. A negative stigma

represent different textiles and art of the various

is usually associated with City Heights because of

ethnicities. The palette of rich vibrant colors is

its past history with crime. In reality, City Heights

derived from popular art related to these cultures.

has been moving towards pushing education

To facilitate the experience of people visiting or

for children and embracing their culturally rich

living in City Heights an app was created that uses

inhabitants. This community required an identity

geolocation to the events or locations near the

that reflected the various ethnicities living here as

user. Different environmental installations were

well as its new energy.

made to create a sense of space. This way people who interact with these pieces feel like they are part of City Heights.

PIXOGRテ:ICA | CITY HEIGHTS

01 02 03 04 05 06 07 08 09


PROFESSOR Gary Benzel CATEGORY Branding

INDUSTRY City Branding TYPEFACE Quadon Gentona

34 | 35


LOGO


11’-0”

PIXOGRÁFICA | CITY HEIGHTS

01 02 03 04 05 06 07 08 09


CLIENT / CITY HEIGHTS PROJECT / SIGNAGE & TRASHCANS INTENT / WAYFINDING & PLACEMAKING MATERIALS / ALUMINUM 2’-10”

SIGNS | LOCATION SIGNAGE

TRASHCAN | TRASHCAN REDESIGN

38 | 39


PIXOGRテ:ICA | CITY HEIGHTS

01 02 03 04 05 06 07 08 09


PHONES | NAVIGATION APP

NEWSPAPER | NEWSLETTER

40 | 41


PIXOGRテ:ICA | CITY HEIGHTS


42 | 43


METRO BRIEF

APPROACH

Metro Academy Charter is an educational

The inspiring energy Metro needed is expressed

opportunity for lower income students promoting

through the use of a radiant orange accompanied

the promise of a higher education to students

by a dynamic triangular pattern. With the use of

from first through twelfth grade. Metro focuses on

a round geometric typeface, ITC Avant Garde, the

academic advancement, exceptional teaching, and

angular pattern becomes a texture complimenting

the creation of a supportive network for students.

the friendly typography. Compelling photography

Metro Academy required an identity to motivate,

was used in order to humanize the brand. The

inspire, and energize the students and faculty.

integration of pattern and imagery symbolizes

The identity needed to appeal to parents, but

the students behind the identity who are being

more importantly to donors who help sustain this

impacted by Metro Academy.

successful program.

PIXOGRテ:ICA | METRO

01 02 03 04 05 06 07 08 09


PROFESSOR Min Choi CATEGORY Branding

INDUSTRY Education TYPEFACE ITC Avant Garde Big Noodle Titling Cambria

44 | 45


LOGO


PIXOGRテ:ICA | METRO

01 02 03 04 05 06 07 08 09


BROCHURE | SCHOOL COURSE

VAN | TRANSPORTATION

POSTER | PROMOTION

48 | 49


PIXOGRテ:ICA | METRO

01 02 03 04 05 06 07 08 09


IPAD | DONATION SCREEN

WEBSITE | HOMEPAGE

50 | 51


PIXOGRテ:ICA | METRO


52 | 53


SOIGNÉ BRIEF

APPROACH

Soigné is a high-end hair salon with locations in

The logo created, with its dramatic thick and thins,

Beverly Hills, Calabasas and Hollywood. Soigné, is

expresses the quality and sophistication of the

dedicated to providing the highest quality salon

hair salon. To further enhance this mood the color

service to middle-aged, affluent Los Angeles

palette was restrained to black and white. When

women. With only three exclusive locations; Soigné

creating the responsive website the main priority

is in heavy and constant demand. A website was

was to facilitate the users trip to the salon. By

required to facilitate the appointment process,

focusing on appointment modules throughout

provide customers with salon information, and

the site. Creating an appointment for Soigné is

build a stronger reputation worldwide.

more complex than regular salons. Users select date, time, location, stylist and complimentary goodies they wish to receive. Consumers at the salon finalize their purchase through an ipad app personalized for the salon.

PIXOGRÁFICA | SOIGNÉ

01 02 03 04 05 06 07 08 09


PROFESSOR Sean Bacon Candice Lopez CATEGORY Branding

INDUSTRY Beauty TYPEFACE Chronicle

54 | 55


PIXOGRÁFICA | SOIGNÉ

01 02 03 04 05 06 07 08 09


SCREEN | HOMEPAGE

WINDOW | LOCATIONS

WINDOW | TEAM

56 | 57


PIXOGRÁFICA | SOIGNÉ

01 02 03 04 05 06 07 08 09


APP | APPOINTMENT FUCNTIONALITY

58 | 59


PIXOGRÁFICA | SOIGNÉ


60 | 61


VISIT CARLSBAD OBJECTIVE

APPROACH

Also known as “The Village By the Sea,” Carlsbad,

The mobile site not only focused on providing

California, is home to a wide variety of shops,

users quick access to hotels, events, and beach

restaurants, beaches and attractions like Legoland.

information but also integrated new features.

VisitCarlsbad.com aims to provide locals and

The homepage was reconfigured to be more like

tourists the resources of experiencing Carlsbad to

an app configuring the menu into large buttons of

its fullest potential. Visit Carlsbad is a website that

the most visited pages. To facilitate trip planning;

provides information on venues, events, activities,

prebuilt itineraries are now available and a fully

and many more things. The website needed a

customizable trip planner. Users can navigate the

mobile version since half of the people interacting

entire mobile site while saving locations or events

with VisitCarlsbad.com were accessing it from their

to create their perfect vacation.

mobile phones.

PIXOGRÁFICA | VISIT CARLSBAD

01 02 03 04 05 06 07 08 09


CLIENT Visit Carlsbad CATEGORY Interactive

INDUSTRY Travel TYPEFACE Alternate Gothic Helvetica

62 | 63


tap to open/slide

image slider

pe r s d e st

ad d t o favorit c ol or c


real time weather

s on a l i z ed t in a t ion s/ c ar t

cart

es/ c h an g e

color change

accordion open/close

icon/nav

E S: R U T F E A n e rar i e s W E N m it i o t s -cu lanner p -trip ade m -pre- ries ra i t in e


PIXOGRテ:ICA | VISIT CARLSBAD

01 02 03 04 05 06 07 08 09


PHONE | HOMEPAGE

PHONES | HOTEL & HOTEL DETAIL

SCREENS | NAV & WEATHER

66 | 67


PIXOGRテ:ICA | VISIT CARLSBAD

01 02 03 04 05 06 07 08 09


PHONE | TRIP PLANNER FUNCTIONALITY

SCREENS | ITINERARIES

68 | 69


PIXOGRテ:ICA | VISIT CARLSBAD


70 | 71


MEZCAL OBJECTIVE

APPROACH

Taking place in Oaxaca, Mexico, the Feria Del Mezcal

Inspired by ancient motifs of Mexico and the

is an event of cultural and touristic importance.

organic shapes of a maguey plant an identity

It focuses on strengthening the mezcal industry

was created to promote the event. Illustrations

in Oaxaca and its prestige as an internationally

and patterns were paired with two custom

recognized producer of this popular alcoholic

typefaces to complement each other. Using the

beverage. Every July more than 60 mezcal brands

traditional Rosa Mexicano, hot pink color, helped

set up booths to promote their product during the

simplify the diverse collage-like poster, while

10-day long festival. Other activities include regional

giving the typefaces and illustrations visual

food, art, conferences, and workshops. The event

priority. The festival identity was expanded to

required an identity that spoke to the culture and

poster, collateral, and environmental placemaking

vibrant festivities that mark this celebration.

to create a multiplatform experience.

PIXOGRテ:ICA | MEZCAL

01 02 03 04 05 06 07 08 09


PROFESSOR Sean Bacon Candice Lopez CATEGORY Environmental

INDUSTRY Alcohol TYPEFACE Custom Andes

72 | 73


PIXOGRテ:ICA | MEZCAL


74 | 75


PIXOGRテ:ICA | MEZCAL

01 02 03 04 05 06 07 08 09


COLLATERAL | POSTER

BAG | EVENT BAG & PROGRAM

76 | 77


PIXOGRテ:ICA | MEZCAL

01 02 03 04 05 06 07 08 09


WALL | VENUE ENTRANCE

COURTYARD | EVENT PLAZA

78 | 79


PIXOGRテ:ICA | MEZCAL


80 | 81


| URBAN CLOTHING BRAND

| SOCIAL CAMPAIGN

| VIDEO STREAMING SERVICE

| HOME SECURITY GROUP

| SKATEBOARD BRAND

| REAL ESTATE TELEVISION

PIXOGRテ:ICA | LOGOS


| ORGANIC FOOD BRAND

| TATTOO PARLOR

| OCEAN PROTECTION NONPROFIT

| EVENT VENUE

82 | 83


| URBAN CLOTHING BRAND

| SOCIAL CAMPAIGN

| VIDEO STREAMING SERVICE

| HOME SECURITY GROUP

| SKATEBOARD BRAND

| REAL ESTATE TELEVISION

PIXOGRテ:ICA | LOGOS


| ORGANIC FOOD BRAND

| TATTOO PARLOR

| OCEAN PROTECTION NONPROFIT

| EVENT VENUE

84 | 85


THANK YOU This book is the culmination of eighteen years of endless backing from my parents, family, friends, and instructors. I want to express my endless gratitude and affection for Candice Lopez and Sean Bacon who have guided me to reach this important moment in my life. I also want to thank Gary Benzel and Min Choi for helping me believe in myself. To Gladys, thank you for the tireless support. I couldn’t thank you enough. Friends and classmates, specifically Precious, Wilson, and Heber, I appreciate your encouragement. Damian, thank you for inviting me on this incredible journey and for critiquing my work at four in the morning. Mom and dad, thank you for the unconditional support. I could have never done this without you. I love you.


DESIGNED BY | ERICK BAUTISTA 619.818.1245 EBAUTISTA5@YAHOO.COM PHOTOGRAPHY | EDWARD HONAKER DOLLAR PHOTO CLUB BINDING | HEBER MIRANDA PRINTER | CANON PIXMA PR09000 MKII PAPER | RED RIVER POLAR MATTE 60LB TYPEFACE | GEOGROTESQUE SOHO SOFTWARE | ADOBE CREATIVE CLOUD


Pixográfica  

Erick Bautista // Graphic & Web Design Portfolio

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