Eddie Hurt Seller Guide 2024

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 Proud Colorado Native, enjoys the outdoor lifestyle

 Licensed since 1998, all with ERA Shields Real Estate

 PPAR Board of Directors 2024-Current

 Managing Broker 2006-2008

 Relocation Expert Former Relocation Director, extensive experience with military and corporate relocations

 B.S. in Business Management

 10 years of Sales and Marketing experience in the ski industry

 MSCA President & Director 2012 2024

 Coronado High School Varsity Soccer Head Coach 2017-2020

 Involved locally with MDA, School District 1, and Discover Goodwill

 Eddie holds the National Association of REALTORS® designations of Certified Negotiation Expert (CNE) and Pricing Strategy Advisor (PSA).

 He is annually among the top 2% of agents in terms of sales production.

 He is a member of The Elite 25, a group of Colorado Springs’ top producing agents.

 Over 25 years of experience in residential real estate in Colorado Springs.

 Will educate you on the market value of your home and strategize with you on a listing price which maximizes your exposure.

 Eddie utilizes state-of-the-art technology and tested processes to help you through selling your home, keeping you organized and limiting your stress.

 He researches the local real estate statistics monthly and authors the “Stat Pack” for use by all ERA Shields agents and their clients.

 He will be your trusted advisor and is an excellent listener.

 Eddie knows the Pikes Peak Region as he grew-up in the area and has raised his family here.

 Eddie went to K-12 schools in Colorado Springs and has stayed involved with schools as SAC President and Varsity Soccer Coach at Coronado High School.

 Has been involved with Big Brothers/Big Sisters, UCCS University Club, The Chamber & EDC, Leadership Pikes Peak, School District 11, Coronado High School, MDA, and Discover Goodwill.

 Eddie is married with two adult sons.

“I provide a seamless and personalized home-buying and selling experience, rooted in trust, transparency, and a deep commitment to my clients best interests.”

COMMITED AND INVESTED IN YOU

It’s More than a House—It’s Your Home

I understand the emotions associated with selling a home and know that it can be one of the most stressful times for a family. I am here to partner with you to make this a seamless transaction with the least amount of stress and inconvenience because fostering relationships is what I am known for.

Hard Working Honest Agent

I am a top producing Broker Associate working with the most respected real estate company in the Pikes Peak region. I am committed to serving my clients with exceptional professionalism, knowledge, honesty, and integrity. Having grown up in the area, I have extensive knowledge related to the Colorado Springs area and residential real estate. My 25+ years of experience, allows me to help you determine your home’s market value, provide strategies for the listing price, and effectively negotiate on your behalf. I can also offer lists of reputable vendors to assist you as you move through the home selling process.

World Class Service

I am dedicated to providing you with the highest level of service utilizing proven systems I have developed over the past 25 years. I value your time and aim to ease the stress of selling your home. As a professional REALTOR®, I will walk you through every step of the process, maintain consistent communication throughout the transaction, provide thoughtful counsel, and be there for you at closing and beyond.

Questions or More Information?

The enclosed information summarizes our process for getting sellers to the closing table. Please do not hesitate to contact me if you have further questions.

WHAT OUR CLIENTS HAVE TO SAY

“Our experience with Eddie was wonderful! He walked us through the new to us process of selling our current home and building a new one. He was always available to answer our questions or do anything we needed. He went above and beyond- helping touch up paint to get our house ready to sell and playing with our kids during a meeting when we couldn’t find a babysitter. He also helped us sell our house for a great price. We wish we could recommend Eddie with 10 stars!”

Matt & Liz Giesman

“Eddie negotiated a fair deal with the builder and followed up with the builder and us repeatedly to make sure the move was a smooth one. He is one of the most professional, proactive, personable real estate agents with whom I have worked over many decades in Colorado Springs.”

Mayor Steve Bach & Suzi Bach

“Eddie assisted us in selling our last home and in buying our current home. He is nothing less than action-oriented, friendly, professional, knowledgable, timely, and hard-working. As most people know, buying and selling a home can be stressful, but with Eddie our experience was easy and comfortable. I will recommend Eddie to anyone interested in selling or buying a house. He is delightful to work with!”

Lisa Jones

“From the first meeting with Eddie it was clear he was the best person to work with to sell our house. He and Michelle laid out a great plan to market and promote our property and they followed. through on every part of the plan. Everything about the experience was professional but with a personal touch. Our property sold quickly and Eddie stayed by our side through the closing process. The entire team at ERA Shields was top-notch.”

Ken Ralph

“Eddie Hurt - Couldn’t say enough great things about him. Great communication before and after the sale.”

Alex & Kris Spalloni

• Global Company

ABOUT ERA SHIELDS

Reputation - Stability - Trust

• Reputation for personal, friendly and honest service

• THE award winning real estate company in the region past winner of Colorado Springs Small Business Person of the Year and Colorado State Small Business Person of the Year

• Top 10 of all ERA companies worldwide

• Strong community involvement

• Founded in 1985

Dedicated - Professional - Full Service Team

• ERA Shields agents are ALL full-time professionals

• Offices are open 7 days a weeks with customer service representatives and agents on duty for fast action if a buyer wants to see a home

• Quick customer response using the most current technology to handle online opportunities

• Full service marketing, relocation, IT, customer service, human resources and accounting departments

• On-site mortgage lender for quick decisions

• ERA Shields agents have amongst the highest average agent production in the Pikes Peak region

• ERA Shields agents continually improve their knowledge and expertise through in-house educational programs, continuing education and special certifications

Exclusive Programs - National Relocation Network

• 10K Listing Program gets you more showings and a quicker sale

• ERA Shields is a member of the Cartus Network, the world’s largest relocation network managing moves for Fortune 500 companies and the military

FACTS ABOUT SELLING

 About 25% of all contracts don’t make it to the closing table. This has to do with inspections, appraisals and “buyer’s remorse”. By putting my experience and systems to work for you, I can greatly minimize these risks.

 Each neighborhood is different and market values can vary significantly. What may be a “seller’s market” in one community or price range may not be the case in another.

 There is NOT a set sales price for your home—My effective marketing plan exposes your home to the most potential buyers giving you maximum exposure and likely a higher sales price in the shortest amount of time.

 “The Pricing War” - Strategize with Eddie on a plan that properly prices your home with the objective of netting you the most money and the quickest sale.

 Pricing your home is a balance of price and how quickly you must sell.

 “The Beauty Pageant” - Let me help you highlight the special features of your home by giving you tips on how to make your home shine and show its best. Properly staging your home will actually enhance it and help you get top dollar.

“THE PRICING WAR”

“Strategic pricing is critical to selling at the best price”

• Buyer interest peaks during the first few weeks of listing your home

• Inflating the price reduces buyer interest within that critical time

• Buyers and agents won’t look at homes that are overpriced

• Overpriced homes may not sell

• More months on the market cost the seller additional mortgage payments, utility bills, maintenance costs and repairs

• Once a home goes on the market, it’s market value will only depreciate

• Homes can become stale if on the market too long, giving buyers the perception “What’s wrong with this home?”

Factors that do NOT affect price:

• What you paid for the home

• What you owe

• Cost to build your home today

• Emotional attachment

• Opinions of friends and neighbors

Factors that DO affect price:

• Your motivation (timing or price)

• Location, size, style, amenities

• Property condition

• Improvements (but at a fraction of the cost)

• Amount of competition

• Sales price of similar homes recently sold

• Price range “The sales price is always driven by buyers”

The Beauty Pageant

How do I help your property put its best foot forward?

• Provide detailed information about how to get your home ready for showings.

• Provide suggestions for adding appealing touches to your home.

• Provide assistance with staging your home.

• Give you tips for things to do before every showing.

“When I list your home, I provide you with a wealth of resources to help your home with its first impression.”

MARKETING PLAN

Pricing:

Pricing accuracy from the first day of marketing is perhaps the most important piece of a marketing plan. While you ultimately determine the price, we will produce a very thorough comparative market analysis to assist you in setting the best price for your home. Think of this as doing an MRI on your home we look at several different pricing models to help us determine it’s current market value. This includes a standard REALTOR® CMA, a process similar to an appraisal, a state of the are software program, as well as on-line evaluations. These all play a part in our final pricing recommendation.

Staging

:

I will work with you, room by room, with recommendations and ideas for staging, repairing and cleaning your home so that it shows at its very best. This is what I call getting “Parade Ready” - the point at which we take photos and video. Once it is in the Multiple Listing Service, showings will begin and you can only make your first impression once. It is critical to win the buyers over on the first visit. The homes which show the best, sell the fastest and for the highest price.

Multiple Listing Service (MLS)

:

I will enter a thorough description of your home’s features, along with the maximum number of photos, into the Pikes Peak MLS. Timing the entry so that the photos, video and all remarks attach immediately upon activating it in the MLS is critically important. (If anything is not included when it goes into the MLS, the initial response from buyers will likely be disappointing.)

Photos, Photos, Photos

:

Your home will be extensively photographed. The photographs will be used for creating the color brochure, enhancing the listing in the MLS and in all website advertising. I use professional photographers to ensure the highest quality photos. There are very few agents who use a professional photographer with such high caliber of equipment.

Video:

My photographer will also create a beautiful video of your home for a virtual open house and to maximize it’s online exposure. The tour helps generate showings from already interested buyers, while reducing the number of non-productive showings. It will be available for viewing on nearly all internet sites displaying your listing. I find the added expense of a professional video also maximizes your home’s exposure.

Signage:

I will have my sign installer place a city-approved sign in front of your home or added exposure.

MARKETING PLAN (cont.)

Full Color Flyers:

Details and specifications of the home, as well as multiple color photographs of the home are included. Black and white brochures will be used in the flyer box on the property sign.

Counter Display:

Color brochures, a home book with the results of the pre-inspection (if applicable), average utilities, as well as other pertinent material such as covenants, disclosures and photos will be available in your home for the benefit of the agents and buyers who come through.

Lock Box:

I will install an electronic lock box/key container on your home that enables agents to show your home. This advanced device allows for added security as we can track who & when your home was accessed, and only current & active agents will be able to access.

Showing Feedback:

Getting good feedback is a high priority for me. I email for feedback three times. If no response, I will then call for feedback as we feel this is very important information for you to have.

Lead Capture System:

Along with your prominence on the world wide web, questions from potential buyers will be handled immediately by our powerful LeadRouter® system. When a potential buyer has specific questions and emails or calls, we will be notified immediately by cell phone. Internet users expect a fast response and this LeadRouter® program allows for them to be contacted almost immediately.

Internet Advertising:

All current studies have shown that internet exposure is the more important then print advertising. Accordingly, I focus significant capital on internet advertising which includes thousands of websites worldwide to include REALTOR.com, Zillow, Homes.com, ColoradoSpringsRealEstate.com, all real estate brand websites, and more.

Relocation:

My company is the primary broker for Cartus the world’s largest Relocation Company. This includes military relocations as well as corporate relocations. ERA Shields Real Estate has completed more military & corporate relocations than any other company in Colorado Springs over the past 25 years.

MARKETING PLAN (cont.)

REALTOR® Mailing:

I will send information about your home to the top 350 REALTORS® in the area who do 80% of the business locally.

Sales Meeting

:

I will also announce your home to the 100+ agents at ERA Shields during our first sales meeting after the listing agreement is signed. About 15% of our listings are sold in-house.

Broker Open:

If appropriate, I will coordinate a broker open house and invite the REALTOR® community to see your home. Homes which are considered for a Broker Open are those which are unique due to their location, lot, views, layout, size, etc These events normally occur two to three weeks after the home is listed.

Open House

In the event an open house is determined to be a valuable marketing tool, I will coordinate with you.

Weekly Contact Availability

:

I am available to you. If I do not answer my cell phone, leave me a message. I check voicemail frequently, and return calls promptly. When someone wants to make an offer on your home, you will be notified immediately. I will be in touch with you, either by email or phone, at least once a week with any showing feedback and market activity. While always anticipating your needs, I encourage your calls with questions and concerns at any time.

Showing Service

:

My staff of appointment coordinators will schedule each showing based on your directions and notify us of your showings. We also utilize online services which have become very popular.

Pre-Inspections

:

A pre-inspections can be important for marketing and help make the transaction smooth. Because few listings complete pre-inspections, it can really make your home standout and give the buyer the confidence in the condition of your home. They can also uncover unexpected surprises, which you can then get repaired before going on the market.

Home Warranty:

A home warranty may benefit you prior to closing. It often depends on the current real estate market and the condition and age of your home. We will help you decide if offering a warranty makes sense or not in your situation.

START TO FINISH

As your real estate agent, I perform more than 250 tasks as we work towards getting you to the Closing table. Here are some of the tasks I do or coordinate in a typical real estate transaction:

Listing Preparation

 Pull prior MLS

 Get tax information

 Order O&E

 Prepare & present CMA to determine price

 Verify utility information

 Order Property Book

 Prepare, present, execute all listing contracts, disclosures and addenda

 Order home warranty (if applicable)

 Get Power of Attorney (if applicable)

On The Market

 Input listing into MLS and upload all forms

 Upload and/or ensure listing is on all major real estate sites

 Input into all showing programs

 Review offers with Seller and advise

 Have Seller sign the Contract or Counterproposal

Under Contract

START TO FINISH (continued)

 Change status to Under Contract in MLS and websites

 Update disclosures and addenda with Buyer’s info and email to agent

 Verify all signatures are present on all required documents

 Send the “Next Steps” email to Seller

 Order Title Work

 Get Loan Payoff Letter to Title Company

 Order HOA documents and provide to Buyer

 Start process for Well Transfer (if applicable)

 Start process for Septic System (if applicable)

 Contact Lender and ensure they have everything they need

 Prepare Seller for home inspection process

 Receive Inspection Objection

 Negotiate Inspection Resolution

 Give copies of Resolution and/or Amendments to Title Company and Lender

 Make sure appraisal is ordered

 Prepare for appraisal and meet them at the home

 Verify appraisal came back at or above value and with no conditions

 Change status to Pending

 Schedule Closing

 Send the “Home Stretch” email to the Seller

 Stay in close contact with Buyer’s Lender until Closing

 Stay in close contact with the Title Company until Closing

 Verify all inspection items have been completed

 Verify any appraisal conditions have been met

 Review Settlement Statement and send to Seller

 Review entire file to ensure it is complete

 Verify how Seller wants to receive funds (or how they will pay)

 Attend Closing and give Seller copies of all real estate forms

 Archive all documents and emails and keep for 10 years

 In January, send to seller a copy of their Settlement Statement for tax purposes

SELLER EXPECTATIONS

PRICE IMPROVEMENTS:

I will provide you an updated Comparable Market Analysis (CMA) on a monthly basis. It is important to stay up-to-date with the current market conditions. For instance, if two similar homes in your neighborhood go on the market for 20K less than your home, we are going to have to take a serious look at the market implications. Please make sure to review the CMA so you stay informed and make sure the pricing of your home is appropriate.

VENDOR REFERRALS:

I have a host of people we recommend, including contractors, inspectors, and lenders. Often times, these services are needed in a hurry. Most of the vendors know me and will do their very best to get bids and repairs done quickly. I do not employ any of these vendors, they are simply sources our clients or colleagues have used in the past with satisfactory results. It is important that you use due diligence to make sure they are qualified, understand the scope of the work and what the expected cost will be.

STAGING:

A staged home, in pristine condition, can help make your home a popular choice with buyers. I will assist you with staging prior to going on the market. Usually, I can help you de-clutter and use your own items to set the perfect stage. Making sure it is clean and tidy along the way is really up to you and may be even more important. If we need to have a professional stager bring in items, we typically pay for the initial fee, but any ongoing costs (monthly rent, moving, etc…) you will need to cover.

SHOWINGS:

I will discuss your personal needs and do whatever we need to do to make this as easy as possible for you. And we understand and empathize that having your home show ready is a huge hassle. With that said, you need to be prepared for showings on any day. I ask showing agents to give as much notice as possible, but there are agents who do not plan accordingly and give little notice. The more flexible and accommodating you can be will ensure you get the most showings possible.

MY PRESENCE AT SHOWINGS:

Unless the buyer’s agent requests me to be at the showing, it is not in your best interest to have me present during the showing. I want the buyers to be able to explore, ask questions of their agent and feel comfortable in your home. Please know that I am readily available to answer any questions the other agent may have.

PERSONAL ITEMS:

Window coverings, drapery rods and drapes , unless otherwise noted, will stay with the house per the contract. If there is anything in the house you are attached to and it is permanently affixed to the property, I need to know and have it excluded from the contract.

FEEDBACK:

I attempt to get feedback from the showing agent three times by email. If they do not respond we will try to call them as well. If & when I get feedback, I will forward it to you as soon as possible.

SELLER EXPECTATIONS

TRANSACTION BROKER:

At times, I do represent both sides of a transaction. This rarely occurs as there are over 4000 licensed REALTORS® in the Pikes Peak region making the odds of another agent bringing an offer far greater than me. If I happen to have a qualified buyer for your home, Colorado State Law requires us to become a Transaction Broker. I still must complete the Standard Duties noted in the Listing Contract for both parties. I cannot disclose any confidential information we may know about either party to the other party. I pride myself on ethical and fair business practices and will not compromise any of my clients in order to benefit my own interests.

LOW OFFERS:

From time to time, a buyer will want to write a "low ball" offer. No matter what the offer is, I am required to present all offers. You can expect me to be rational and non-emotional, to help you understand the terms of the offer on the table. Although your first reaction may be to get angry at the offer, remember this is just a starting point. We may not get the offer to an equitable agreement, but you can expect me to represent your interests as you tell me, and I will do our very best to try and get both parties to agree to terms mutually acceptable. If I can’t come to an agreement, I also try to not upset the Buyer’s agent, as often times they will come back with a better offer in the near future.

QUICK OFFERS:

In the event you get an offer in the first week, it does not mean that your home is under priced. It likely means that we priced it right and it showed great better than the homes we are competing against. Additionally, it is often true that a quick offer will be a strong offer and most likely it will be the best offer you get. As you can imagine, your negotiating power tends to diminish the longer your home is on the market.

MY COMMISSION:

At the beginning of our relationship, we agreed in the listing contract to a commission amount. I do not offer any part of our commission to defray inspection repair costs, pay for closing costs, etc... I have over 25 years of experience which benefits my clients financially during the transaction and the vast majority of our clients will tell you we are worth what we charge.

AVAILABILITY:

I am always available during business hours. However, my evenings and weekends are often filled with family obligations, volunteer meetings and social functions. I do my best to accommodate evenings and weekend requests, but please know that I will not always be available outside of business hours unless there is an urgent contract issue or deadline. If & when urgent matters arise, you can expect me to accommodate. For non-urgent concerns or questions, always feel free to leave a voicemail or email and I will respond in a timely manner.

My Guarantee To You:

If at any point during the listing period, you become unhappy with my efforts, you can notify me of the situation and within 48 hours it will be corrected or I will agree to terminate the Listing Contract with you.

MY VALUE PROPOSITION

Working With Me Puts More Money In Your Pocket

Orion – I represented the seller. We received an offer which the seller was happy with the terms including the price. The buyers agent texted me for an update and I let him know I had presented the offer and that the sellers were going to sleep on it. He responded to let me know that the buyers offer was negotiable. I gave this info to my seller and they countered the offer $20,000 higher and we got under contract. This put an extra $20,000 (1.3%) in the sellers pocket.

Brookside – Foundation company hired by our seller gave a bid for $69,715.80. We had the Seller get a 2nd opinion with a Structural Engineer we have worked with in the past and he provided a bid of $24,000 saving our client more than $45,000. Home sold for $265,000 (16.9% savings).

Alicia Pt – We found out this HOA no longer maintains the decks & entry decks into each unit and the inspection showed this entry deck was in poor condition. We negotiated that the seller pay for a new entry deck and it needed to be done before closing. The contractor doing the work was very slow, so I spent 2 full days working with him to rebuild the entry deck so we could close on time. Additionally, the entry deck was not identical to what was there previously and the HOA called it out after closing telling the new owner they may need to tear it down and replace it. I joined the buyer at the next HOA meeting and helped them to realize the new entry deck is vastly superior to all others and should be a model for future replacements. They agreed. My efforts made sure the buyer closed on time and did not have to pay $20,000 95.7%) to replace the entry deck.

Mesa Condo 1– My listing, the home sold for $295,000. Buyer wanted the electrical panel replaced for $8000, Our electrician certified the panel for $100 and stated the panel was safe and in proper working condition. Saving our client $7900 (2.6% savings).

Kittridge – Determined listing was worth $850k-$875k, seller said they would be happy getting $850,000. Because there was no other comparable active home on the market in the neighborhood, we decided to shoot for the stars and list at $900,000 and seller was willing to include the very nice kitchen refrigerator which I advised they not offer initially. We closed at $925,000. The buyer submitted an Inspection Objection with 4 items, all of which were minimal things and at most would cost the seller $2000. Seller was very emotional over the requests and I needed to meet with them in person to help them realize that we should offer to them a concession of $2000 and the refrigerator. Buyer agreed to concession in lieu of repairs. Saved the transaction from the seller’s emotions and netted the seller almost $75,000 more then they hoped for (8.1% savings).

MY VALUE PROPOSITION

Working With Me Puts More Money In Your Pocket

Abeyta – Home sold for $295,000, listed at $300,000. Our buyer completed the home inspection and found about $5000 of needed repairs (healthy, safety, major expense). We negotiated a deal where the seller completed the repairs AND gave our buyer the $5000 concession. This saved our buyer at least $10,000 (3.3% savings).

Acapulco – Our listing, the sellers passed away and none of their heirs were interested in anything or with assisting to prepare the home for sale. We acted as a GC to get the home cleared out and cleaned. Saving the estate more than $10,000. It sold for $185,500 (saved 5.3%).

Winfield – Buyer’s inspection said the furnace was shot and asked for a $9000 concession to pay for a new furnace. I had the seller contact one of my reputable HVAC contractors who came out, cleaned & certified the furnace in writing. To appease the buyer we offered to pay for a 1year home warranty at a cost of $500. Saving the seller $8500, home sold for $800,000 (saved seller 1%). The seller locked themselves out of the house so I went by to use the key from the lockbox. Unfortunately, the deadbolt was also locked so we could not get in. I helped the seller try every door lock and we were able to access the basement mechanical room through a door she had never used. Unfortunately, the mechanical room door into the basement was locked as well. I helped pop the hinges off so we could get in.

Black Bear – Our buyer was out of town and I coordinated virtual showings, helped them get under contract, complete all due diligence and get closed with never being in Colorado until after Closing. Additionally, I arranged for their contractors to access the property and complete repairs/renovations before they arrived to move-in.

Heatherdowns – The owners passed away and donated their home and its contents to a local nonprofit. We acted as the GC to remove all of the contents (donate, sell, junk) and prepared the home for sale. This saved the non-profit in excess of $10,000, We listed it at the market value $575,000, but with our marketing exposure we ended up getting it sold for $612,500. We saved the seller $47,500 (7.7% savings).

Mesa Condo 2 – Seller got very angry and emotional over the buyer’s inspection objection and the fact the inspector left paint chips on the ground near the electrical panel. I met with him in person and counseled him through a rational response, rather than his initial reaction of telling them to take a hike. They asked for window concession of $3000 and a new electrical panel which would cost between $5000-$8000. Our electrician came out and repaired & certified the current panel and he offered them $500 for window repairs. This saved the seller more than $10,000 and kept the deal alive (3.1% savings). Additionally, the seller was out of town for 2 weeks so I went by to make sure the home was secure and watered plants.

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Eddie Hurt Seller Guide 2024 by ERA Shields Real Estate - Issuu