GR604 Student Project (National Geographic) — The Visual Standards Guide

Visual Standards Guide

Table of Contents

New Name

Mission Statement

Keywords

Timeline

Stationery System 00

03

Initial List Brand Vision Expanded List

New Logo

Logo Anatomy

Alternate Logo Versions

Logo Do Not’s

01 02

Colors

Typography

04 Prototype Deliverable

New Name Mission Statement

Keywords

Timeline

Stationery System

New Name and Why?

Old Name

National Geographic was the old brand identity name which still remains relevant but as new issues present themselves in our world, NG pushes to be an advocate of change, education, and experiences going forward.

New Name

NG is the new direction of National Geographic which focuses on the continuation of exploring of the wonders of our world through enhanced education, hand-on learning and experiences, and more advocacy for change.

Mission Statement

Old Mission

To use the power of science, exploration, education, and storytelling to illuminate and protect the wonder of our world.

We use education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations.

New Mission

Keywords

Exploration

Showcasing the vast world in different forms, both digital and physically noting the stories and vast expeditions individuals went on and what they captured.

Education

Being a large proactive resource individuals of all ages can refer to in order to learn more about our world and all it has to offer.

Change

Advocating for our planet and the need for change to help keep our ecosystem, animals, and the people who live here thriving and hoping individuals will take action themselves.

Stationery System

The stationery system showcases the same typography, main logo direction, and color pallet that relates to the re-branding of NG.

January 13, 1888 Thirty-three founding members meet at the Cosmos Club, creating a society for the increase and diffusion of geographic knowledge.

October 1888

National Geographic started their publication.

1890 – 91

First National Geographic Societysponsored expedition maps Mount St. Elias region, Alaska; discovers Mount Logan, Canada’s highest peak

1912–1915

National Geographic Society-supported expeditions led by Hiram Bingham excavate Machu Picchu, lost mountaintop city of the Inca, in the Peruvian Andes.

1926

National Geographic staff photographers Charles Martin and scientist W.H. Longley make first natural-color underwater pictures.

1930

Melville Bell Grosvenor makes first published natural-color aerial photographs.

October 1952

The magazine publishes first of many undersea articles by JacquesYves Cousteau

August 1956

The magazine publishes deepest undersea photographs made to date, from 25,000 feet down in mid-Atlantic Romanche Trench.

September 1965

National geographic Society launches on CBS with its first Special “Americans On Everest.” This show provides the first moving pictures from the summit of Mount Everest.

December 1965 “Miss Goodall and the World of Chimpanzees” introduces the television-viewing audience to Jane Goodall and her work with chimpanzees.

July 1969

Apollo 11 astronauts carry National Geographic Society flag to moon.

1985

National Geographic Society launches Geography Education Program, with goal of improving geography instruction in school systems.

September 1985

Results of R.M.S. Titanic discovery announced at National Geographic Society by Robert D. Ballard.

January 1989

National Geographic Bee program create greater geographic awareness among students.

1997

National Geographic Channels Worldwide launches an international television channel in Australia and the United Kingdom.

March 1998

Expeditions Council is created. In its first year, it contributes almost $1 million to fun expeditions to some of the most fascinating, little-known places on Earth.

May 1998

Midway expedition led by Dr. Robert Ballard discovers U.S.S. Yorktown.

June 1998

National Geographic announces discovery of fossil dinosaurs in China that have distinct feathers, cementing the relationship between dinosaurs and birds.

November 1998

Paul Sereno and colleagues announced the discovery of a huge predatory dinosaur in the Sahara in the Republic of Niger in West Africa. Named Suchomimus tenerensis, but commonly known as the Spinosaurus, the dinosaur had a skill like a crocodile, foot-long thumb and specialized in eating fish.

January 1999

A team led by Ian Baker discovers a secret waterfall of the Tsangpo Gorge in southern Tibet. A myth since the 19th century, Hidden Falls measurers 115 feet in height, and was kept secret by the Monpa hunters for hundreds of years, due to the sacredness of the area, and its value as a place of pilgrimage.

March 1999

High-altitude archaeologist Johan Reinhard discovers three frozen mummies and exquisite Inca artifacts in a grave atop Argentina’s Mount Llullaillaco, the world’s highest archaeological site.

January 2001

National Geographic Channel launches on cable and satellite television in the United States.

Present National Geographic magazine will no longer be carried at newsstands in the US beginning in 2024, according to an AP report, in the latest round of downsizing at the publication.

Old Logo

National Geographic’s older logo focuses on showcasing the world through different lenses from experiences, photography, to television shows. NG wanted to move more towards education and change, so the re-brand of National Geographic began.

New Logo

With the re-branding from National Geographic to NG, the new logo symbolizes a new age, reaching for new heights of education, and change of our world using technology and science.

Logo Anatomy

NG’s logo anatomy depicting the dimensions of the main logo that must be adhered at all times on any platforms.

AREA OF NO INTERFERENCE 2 X

Logo Alternatives

Various alternative logo variations for NG shown in different formats varying from products seen on physical objects and merchandise to their website and television show.

SIGNATURE VARIATIONS

These signature logos of NG can be used for any occasion, from television, websites, to products.

HORIZONTAL/ WORDMARK VARIATIONS

These horizontal wordmark logos are typically used for websites, apps, and in printed form.

Logo Do Not’s

Various examples of what not to do with the NG logo. Please refrain from altering the logo in any way, shape, or form and respecting the brand identity and how NG wishes to be portrayed.

Do not place logo on clashing color background.

Do not make the logo grey.

Do not alter opacity of the logo.

Do not stretch logo.

Do not place logo on chaotic patterned background.

Do not rotate logo.

Do not crop logo or have logo be cut out of frame.

Do not add drop shadow to logo.

Do not use any effects or filters on logo.

02

Colors

Typography

Colors

The main color pallet of NG seen in the logo design. The green colorations with the pop of yellow signifies the climb up the mountain to the star, representing the future. These colors focus more on the environment, the impact, and the future.

RGB

CMYK PMS

61, 116, 74

77, 32, 82, 19

555 C RGB CMYK PMS

87, 167, 85

69, 11, 89, 0

7738 C RGB

CMYK PMS

241, 193, 70 5, 23, 84, 0

1225 C

Logo Color Variations

The various allowed color pallets of the NG logo. The allowed colors varies from all black to all of one of the main colors of the NG logo. These are the only other allowed colorations for NG.

RGB

CMYK PMS

61, 116, 74

77, 32, 82, 19

555 C

RGB CMYK PMS

87, 167, 85

69, 11, 89, 0

7738 C

RGB CMYK PMS

241, 193, 70 5, 23, 84, 0

1225 C

RGB

CMYK

0, 0, 0 0, 0, 0, 100

RGB CMYK

255, 255, 255

0, 0, 0, 0

Typography

Typography for the NG brand. All typefaces listed can be used for any and all NG related content. For example, they can be seen used in NG’s websites, applications, products, and so forth.

Header One

Mostra Nuova, Bold, 90 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Header Two

Proxima Nova, Semibold, 30 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Body Copy

Proxima Nova, Medium, 12 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Captions

Proxima Nova, Regular, 8 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Initial List

Possible deliverables for the NG brand focusing on advocacy, exploration, discovery, and change. Really pinpointing ways to expand the knowledge and understanding of NG’s target audience and ways each individual can make a different to better and save our planet as a whole.

PRODUCT EXPERIENCES

FUN WITH NG

NG provides a subscription box which houses many of their other provided products, such as kits, clothing, and eco-friendly jewellery along with written content that helps educate their viewers on different global issues and what products are from and aiding in combating those issues.

SERVICES

NG ON THE GO

Providing excursions and guided trip services to different locations around the world focusing on educating and making an actual difference and change through these trips to spread awareness.

NG SCREENS

Screen instillations in meaningful areas (a park turned parking lot for example) that showcase interactive videos of our planet and the changes happening over time to showcase, educating the public and ways they can help in the efforts to protect our planet.

EDUCATIONAL OPPORTUNITIES

LEARN WITH NG

NG provides educational at-school classes primarily focusing on educating the public, of all ages, through the lenses of science and technology about the wonders of our world.

ENVIRONMENT

NG MUSEUM

NG educational museum for all ages showcasing photography, animals, plants, and in-person shows (both digital and live) depicting our world, the catastrophes and changes, and ways to prevent it.

EVENTS

NG TALK

NG provides global conferences focusing on education, change, and exploration of our world holding lectures and Q & A’s, bringing important individuals on stage to give their professional insight onto different environmental matters.

Brand Vision

Experience

Exp 01 - NG Screen Installation

Exp 02 - NG Talks

Exp 03 - NG VR Experience

Exp 04 - NG Leadership Program

Environment

En 01 - NG Museums

En 02 - NG Learning Center’s

Service

Ser 01 - NG Trips

Ser 02 - NG Conservation

Consulting

Education

Ed 01 - NG School Program

Ed 02 - NG Camps

Ed 03 - NG Workshop & Seminars

Ed 04 - NG Outreach Program

Events

Ev 01 - NG Conference

Ev 02 - NG Film Screenings

C0-Branding

Co-B 01 - NG and Patagonia

Co-B 02 - NG and Nature Conservency

Co-B 03 - NG & Backroads

Co-B 04 - NG & Airbnb

EXP 01

EXP 03

ED 01

ED 02

EN 01

EV 02

EDUCATION

EXP 04

SER 01

EV 01

CO-B 01

EXP 02

SER 02

ED 03

ED 04

EN 02

CO-B 02

CO-B 03

CO-B 04

EXPLORATION CHANGE

Expanded List

The expanded list of possible deliverables for the NG brand focusing on events, experiences, services, eeducation, environments, and for co-branding.

EVENTS

EVENTS 01: NG Conference

A transformative summit dedicated to global challenges and empowering attendees to actively contribute to positive change.

DESCRIPTION

NG hosts impactful global conferences centered on education, change, and exploration of our world. Featuring enlightening lectures, interactive Q&A sessions, and expert insights from prominent figures, these events inspire action and foster a deeper understanding of environmental issues.

MISSION FOCUS

Conferences reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by encouraging individuals to listen and learn from other individuals and then be able to go out themsleves to be a change in the world and environment and encourage others to follow suit as well.

SIMILARITIES

Nature Everywhere Conference

DIFFERENTIATORS

NG’s conferences are dedicated to addressing pressing global environmental concerns, fostering inclusive discussions, and amplifying innovative solutions. Through open dialogue, idea-sharing, and the showcasing of inventions, these events empower individuals to contribute to positive change for our planet’s future.

LINKS TO NG Film Screenings

EVENTS

02:

NG Film Screenings

NG’s film screenings inspire exploration, learning, and advocacy for positive change through captivating journeys into nature, cultures, and science.

DESCRIPTION

Screenings of NG documentaries and films offer immersive experiences that blend exploration, education, and change. Audiences have the opportunity to delve into the wonders of nature, diverse cultures, and cutting-edge science, inspiring them to take action for positive change in the world.

MISSION FOCUS

Film screenings reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by encouraging individuals to join NG in their mission as well as to go out into the environment and explore and capture their findings.

SIMILARITIES

Brand Film Festival

DIFFERENTIATORS

NG’s film screenings stand out due to their unique blend of exploration, education, and inspiration. Unlike traditional screenings, NG films offer immersive experiences that transport audiences to the far reaches of the globe, allowing them to discover the wonders of nature, diverse cultures, and groundbreaking science. With expert storytelling and breathtaking visuals, NG fi lms not only entertain but also educate and inspire viewers to become champions of positive change in their communities and beyond.

LINKS TO NG Conference

EXPERIENCES

EXPERIENCES

01: NG Screen Installations

Immersive and interactive video screen instillations where individuals can learn about the world.

DESCRIPTION

Transforming significant spaces, like a repurposed parkturned-parking lot, with dynamic screen installations featuring interactive videos showcasing our planet’s evolution over time. This immersive experience educates the public on environmental challenges and empowers them to take action in protecting our planet.

MISSION FOCUS

NG’s screen installations reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by showing individuals the possibilities of change through a digital lense and encourage individuals to take a stand with change and encourage conservation and efforts to turn the tables.

SIMILARITIES

Portals Art Installation

DIFFERENTIATORS

NG’s screen installations offer a compelling glimpse into the past, present, and potential future of specific locations, highlighting the significance of our planet’s natural state and the profound impact of human activity.

LINKS TO

NG Talks and NG Conference

EXPERIENCES 02: NG Talks

Engaging presentations by NG experts across diverse disciplines unveil the wonders of our world.

DESCRIPTION

NG explorers, photographers, conservationists, and scientists are invited to give talks and lead workshops on their areas of expertise. Cover topics such as wildlife conservation, environmental sustainability, and the latest scientific discoveries, providing visitors with insights and inspiration from real-life explorers.

MISSION FOCUS

NG Talks reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by encouraging individuals to become a part of NG’s mission and explore possibilities those said indivudals will be able to pursue in regards to exploration of our world, educating others, and making a change.

SIMILARITIES

Ted Talks

DIFFERENTIATORS

NG Talks have a said focus on showcasing what NG does, giving individuals a deeper dive into the world of NG, what our professionals see when exploring the vastness of our world and truly wanting to inspire individuals to go out themselves and become someone who paves the way for others on the importance of our ecosystem and all its living inhabitants from us humans to plants and animals.

LINKS TO NG Conference

EXPERIENCES 03: NG VR Experiences

NG’s virtual reality experience offers immersive journeys into the world’s marvels.

DESCRIPTION

National Geographic offers immersive virtual exploration platforms, allowing users to embark on virtual journeys to iconic destinations worldwide. These platforms feature interactive maps, 360-degree videos, and live guided tours led by NG experts, providing an engaging and educational experience. Explore the world through NG’s virtual reality experiences, allowing you to journey to iconic locations from the comfort of your home or classroom.

MISSION FOCUS

This VR Experience reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by showcasing a unique way of viewing our world and being able to interact with it in a fun digital way that sparks curiosity and amazement.

SIMILARITIES

VR at Franklin Institute

DIFFERENTIATORS

NG’s virtual reality experience stands apart from others due to its unparalleled combination of expert guidance, stunning visual content, and educational depth. With NG’s virtual reality, users don’t just see the world—they immerse themselves in it, gaining insights and understanding from the expertise of NG’s renowned explorers and scientists.

LINKS TO NG Museum

EXPERIENCES 04: NG Leadership Program

NG’s leadership program empowers change-makers to drive impactful initiatives.

DESCRIPTION

Enroll in NG’s exploration leadership programs, where participants are equipped with the knowledge, skills, and inspiration to lead transformative initiatives for environmental conservation and social change. Join a community of passionate change-makers dedicated to making a lasting impact on the planet and society.

MISSION FOCUS

The leadership program reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by encouraging individuals to take a stand as a leader to set change in motion themselves while having others follow those leaders to better possibilities.

SIMILARITIES

Outward Bound

DIFFERENTIATORS

NG’s leadership program offers a unique blend of hands-on experiences and mentorship, empowering participants to drive tangible change in environmental conservation and social responsibility. Through exploration, education, and action-oriented initiatives, individuals develop the skills and knowledge needed to become effective leaders in their communities and beyond.

LINKS TO NG Outreach Program and NG Workshop and Seminars

SERVICES

SERVICES

01:

NG Trips

Excursions and guided trips around the world focusing on education and spreading awareness.

DESCRIPTION

Offering impactful excursions and guided trips to diverse global destinations, our focus is on not only educating but also effecting tangible change. Through these journeys, NG aim’s to raise awareness, inspire action, and actively makes a real difference in the world.

MISSION FOCUS

These trips reinforced the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by guiding and inspiring individuals on excursions, getting hands on in different environments, actively making a difference while learning from trip guides about culture, animals, nature, and so forth.

SIMILARITIES

Backroads

DIFFERENTIATORS

NG Trips offers a profound exploration of our world, providing immersive experiences and hands-on learning opportunities while actively driving change in various environments worldwide through conservation efforts. Participants engage in community activities and take meaningful action, such as tree planting and environmental projects, to make a tangible difference in the world.

LINKS TO NG & Backroads

SERVICES

02:

NG Conservation Consulting

Educating and advising on conservation, empowering all to be agents of change.

DESCRIPTION

Leveraging their profound expertise in conservation and environmental science, NG is poised to provide impactful consulting services to organizations, governments, businesses, and individuals striving to embrace sustainable practices and champion conservation initiatives.

MISSION FOCUS

NG’s conservation consulting reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by aiding and encouraging individuals and companies in the efforts to better themselves and our world.

SIMILARITIES

California Land Conservation Assistance Network

DIFFERENTIATORS

NG’s conservation consulting endeavors are dedicated to empowering brands, businesses, governments, and individuals with comprehensive knowledge and actionable strategies to drive conservation efforts forward. Through NG’s guidance, stakeholders will be equipped to educate their employees, families, friends, and audiences on conservation initiatives, fostering a collective commitment to environmental stewardship and impactful action.

LINKS TO NG Talks and NG Conference

ENVIRONMENTS

ENVIRONMENTS 01: NG Museum

A museum providing educational in-person experiences and exhibitions for viewing our world.

DESCRIPTION

NG’s educational museum offers immersive experiences for all ages, featuring captivating photography, wildlife exhibits, and dynamic presentations. Through digital and live shows, visitors gain insight into our world’s challenges and the urgent need for conservation action.

MISSION FOCUS

The museums reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by educating individuals, and showcasing NG’s mission and the world in different ways that inspire all generations to take a stand and join NG and their mission to better possibilities for our planet and all its inhabitants.

SIMILARITIES

Exploratorium and Academy of Sciences

DIFFERENTIATORS

NG museum upholds the standards of scientific and educational institutions, yet distinguishes itself with dynamic presentations and immersive experiences. Through talks, shows, and both physical and digital exhibitions, visitors are invited to explore our world’s complexities, confront pressing issues, and answer the call to action.

LINKS TO

Learning Center’s and Screen Instillations

ENVIRONMENTS 02: NG Learning Center’s

Learning Centers providing educational classes and learning experiences for younger individuals.

DESCRIPTION

NG-funded learning centers are dedicated to instilling in younger audiences an understanding of the critical importance of our world, with a focus on specific subjects like environmental studies. These centers serve to enhance and expand upon the knowledge gained in traditional school settings, empowering the next generation to become stewards of our planet.

MISSION FOCUS

These learning center’s reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by educating and inspiring individuals of the younger generation with the hope of having those young individuals be a force of change for our world as they grow.

SIMILARITIES

Discovery Trails and North Cascades Institute

DIFFERENTIATORS

NG’s learning centers offer a comprehensive range of classes and educational programs designed to foster brain development and expand students’ education beyond the traditional curriculum. From sciences and environmental studies to understanding the human impact on our world, NG’s focus encompasses the breadth of knowledge needed to thrive in an ever-changing world.

LINKS TO NG Museum and At-School Classes

EDUCATION

EDUCATION 01: NG School Program

At-school program and lectures focusing on educating younger audiences.

DESCRIPTION

NG delivers impactful educational programs to schools, immersing students of all ages in the marvels of our world through the lenses of science and technology. These programs inspire preservation of nature and culture, instilling a deeper appreciation for our planet’s wonders.

MISSION FOCUS

The school program reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by educating and inspiring younger ndividuals to join NG’s mission and pursue a path of conservation and change at a young age.

SIMILARITIES

Tree Frog Treks

DIFFERENTIATORS

In contrast to typical school presentations, where visitors address singular topics, NG provides a comprehensive exploration of diverse issues. By offering students various avenues for involvement, NG ignites a movement to educate individuals about our world, global challenges, and their profound impact on the environment and all living beings.

LINKS TO NG Camps and Learning Center’s

EDUCATION 02: NG Camp’s

Camps tailored for both younger and older participants aim to illuminate the world and humanity’s profound impact upon it.

DESCRIPTION

An immersive camp tailored for individuals aged 8-17 delves deep into the intricacies of our world, from nature to endangered species, while off ering insights into conservation efforts. For older participants aged 18-25, the focus shifts to actionable steps, offering opportunities for volunteering, internships, and engagement in the fi ght against global challenges like climate change and coral bleaching, all while celebrating the beauty of our planet.

MISSION FOCUS

Their camps reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by providing experience and hands-on learning about the world and experience things unlike other camps, focusing on immersing oneself in the environment.

SIMILARITIES

Tree Frog Treks and ENC camp

DIFFERENTIATORS

In contrast to typical camps offering a variety of activities without a clear focus, NG’s camps prioritize education. Attendees are encouraged to depart with a wealth of knowledge and experiences to share with others. For older participants, it’s an invaluable resource to carry into adulthood, shaping their understanding of the world and their role within it.

LINKS TO NG School Program and NG Trips

EDUCATION 03: NG Workshops & Seminars

NG’s workshops and seminars offer immersive learning on geography, wildlife, and climate change, inspiring positive action.

DESCRIPTION

Participate in transformative educational workshops and seminars facilitated by NG, delving into subjects like geography, wildlife conservation, and climate change. These sessions cultivate a profound comprehension of global challenges while inspiring action for positive change.

MISSION FOCUS

These workshops and seminars reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by encouraging individuals to participate in educational workshops and seminar programs to expand ones knowledge and go forth into the world to educate others.

SIMILARITIES

Biomimicry

DIFFERENTIATORS

NG workshops and seminars stand apart due to their immersive and interdisciplinary approach. Unlike traditional workshops, NG’s sessions integrate cutting-edge research, captivating storytelling, and expert insights to provide participants with a deeper understanding of the world around them. Whether delving into topics like geography, wildlife conservation, or climate change, NG workshops and seminars inspire action and foster a sense of stewardship towards our planet.

LINKS TO NG’s Outreach Program

EDUCATION 04: NG’s Outreach Program

NG’s outreach program empowers individuals to inspire communities about exploration, conservation, and positive change, shaping future stewards.

DESCRIPTION

Engage with NG’s educational outreach initiatives, actively contributing to the dissemination of exploration and environmental education in schools, communities, and youth organizations. By inspiring the next generation of changemakers, we spark transformative action for a better future.

MISSION FOCUS

The outreach program reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by encouraging and teaching individuals on ways to be an active part of change and to become that force of change that impacts others minds and pushes action to be taken.

SIMILARITIES

Outward Bound

DIFFERENTIATORS

NG’s Outreach Program stands out with its comprehensive approach to community engagement, delving into exploration, education, and advocacy for lasting change. By bringing environmental education to schools and communities, NG empowers individuals to become agents of positive change. Through hands-on experiences and interactive exhibits, NG inspires a deeper connection to the natural world and fosters responsibility for its preservation.

LINKS TO NG Workshops & Seminars

CO-BRANDING

CO-BRANDING 01: NG & Patagonia

A collaboration between NG and Patagonia to co-brand outdoor gear and clothing, creating a powerful synergy in promoting adventure and sustainability.

DESCRIPTION

NG and Patagonia join forces to produce a co-branded line of eco-friendly outdoor gear and clothing, resonating with environmentally-conscious consumers while championing a shared commitment to conservation and sustainability.

MISSION FOCUS

NG’s co-branding opportunity with Patagonia reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by inspiring individuals to make changes in their lives and the world through purchasing their products and learning about them, the world, and the attachment they have to one another.

SIMILARITIES

REI and West Elm collaboration

DIFFERENTIATORS

In contrast to conventional brand collaborations driven solely by sales, the partnership between NG and Patagonia is dedicated to raising environmental awareness. Proceeds from product sales will be directed towards vital causes like coral bleaching research, aligning with their shared mission and commitment to making a positive impact.

LINKS TO NG & Nature Conservancy

CO-BRANDING 02: NG & Nature Conservancy

NG and The Nature Conservancy collaborate to address environmental challenges through a blend of exploration, education, and action.

DESCRIPTION

NG and The Nature Conservancy join forces to tackle pressing environmental challenges, leveraging their expertise and resources to drive conservation efforts worldwide. Through this collaboration, they aim to protect and restore ecosystems, safeguard biodiversity, and promote sustainable practices for the benefit of people and nature.

MISSION FOCUS

NG’s co-branding opportunity with Nature Conservancy reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by focusing on conservation and educating the many on what is happening, what can be done about it, and to have a call to action.

SIMILARITIES

Stand for trees

DIFFERENTIATORS

The collaboration between NG and The Nature Conservancy is distinguished by its holistic approach to conservation, combining NG’s expertise in exploration and education with The Nature Conservancy’s scientific research and conservation efforts. Together, they offer a comprehensive strategy that spans awareness-building, education, and on-theground action, resulting in meaningful and lasting impacts on ecosystems and communities worldwide.

LINKS TO NG & Backroads

CO-BRANDING 03: NG & Backroads

NG and Backroads collaborate to provide immersive adventure travel experiences blending exploration, education, and conservation.

DESCRIPTION

Offer curated travel experiences hosted by NG explorers, photographers, and experts. Guests could embark on guided expeditions to remote destinations, participate in wildlife tracking excursions, or engage in cultural immersion activities led by NG-affiliated hosts.

MISSION FOCUS

Collaborating with Backroads reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by educating and encouraging individuals to explore our vast world, experience its wonders, and to learn about why each thing is important.

SIMILARITIES

YPO Experience

DIFFERENTIATORS

NG collaborating with Backroads is unique because it combines NG’s expertise in exploration and education with Backroads’ renowned adventure travel experiences. Together, they offer travelers the opportunity to embark on immersive journeys led by expert guides, providing unparalleled access to some of the world’s most fascinating destinations while promoting environmental awareness and cultural appreciation.

LINKS TO

NG & Airbnb

CO-BRANDING 04: NG & Airbnb

NG and Airbnb collaborate to offer curated travel experiences promoting exploration, education, as well as sustainability.

DESCRIPTION

Teaming up with Airbnb, NG could craft exclusive travel adventures that immerse guests in the marvels of our planet, all while championing sustainable tourism and fostering cultural exchange.

MISSION FOCUS

Teaming up with Airbnb reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by encouraging exploration and following NG’s mission, visit beautiful and culture-filled places that inspire individuals to protect that beauty.

SIMILARITIES

Expedia and Marriott

DIFFERENTIATORS

NG collaborating with Airbnb is distinctive because it merges NG’s renowned expertise in exploration, education, and conservation with Airbnb’s global platform for unique travel experiences. This collaboration offers travelers the chance to immerse themselves in NG-curated adventures, promoting sustainable tourism and cultural exchange while fostering environmental stewardship and education.

LINKS TO NG & Backroads

Prototype Deliverable

Left: A family viewing some fish in an aquarium at the NG Museum.

Environments

NG Museum

A museum providing educational in-person experiences and exhibitions for viewing our world.

DESCRIPTION

NG’s educational museum offers immersive experiences for all ages, featuring captivating photography, wildlife exhibits, and dynamic presentations. Through digital and live shows, visitors gain insight into our world’s challenges and the urgent need for conservation action.

MISSION FOCUS

The museums reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by educating individuals, and showcasing NG’s mission and the world in different ways that inspire all generations to take a stand and join NG and their mission to better possibilities for our planet and all its inhabitants.

Page: Agallery view of photographs taken of nature seen at the NG Museum.

Right: A family viewing and teaching their daughter about the globe at the NG museum.

SIMILARITIES

Exploratorium and Academy of Sciences

DIFFERENTIATORS

NG museum upholds the standards of scientific and educational institutions, yet distinguishes itself with dynamic presentations and immersive experiences. Through talks, shows, and both physical and digital exhibitions, visitors are invited to explore our world’s complexities, confront pressing issues, and answer the call to action.

LINKS TO

Learning Center’s and Screen Instillations

Left: A conservationalist who works at NG giving a talk to a crowd of individuals.

Experiences

02

NG Talks

Engaging presentations by NG experts across diverse disciplines unveil the wonders of our world.

DESCRIPTION

NG explorers, photographers, conservationists, and scientists are invited to give talks and lead workshops on their areas of expertise. Cover topics such as wildlife conservation, environmental sustainability, and the latest scientific discoveries, providing visitors with insights and inspiration from real-life explorers.

MISSION FOCUS

NG Talks reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by encouraging individuals to become a part of NG’s mission and explore possibilities those said indivudals will be able to pursue in regards to exploration of our world, educating others, and making a change.

Page: An audience clapping after hearing a talk about conservation at an NG Talk.

Right: Two audience members having a formal discussion after the NG Talk they sat in.

SIMILARITIES

Ted Talks

DIFFERENTIATORS

NG Talks have a said focus on showcasing what NG does, giving individuals a deeper dive into the world of NG, what our professionals see when exploring the vastness of our world and truly wanting to inspire individuals to go out themselves and become someone who paves the way for others on the importance of our ecosystem and all its living inhabitants from us humans to plants and animals.

LINKS TO NG Conference

Left: A woman with a group of volunteers on a beach working on conservation during an NG Trip.

Services

03 NG Trips

Excursions and guided trips around the world focusing on education and spreading awareness.

DESCRIPTION

Offering impactful excursions and guided trips to diverse global destinations, our focus is on not only educating but also effecting tangible change. Through these journeys, NG aim’s to raise awareness, inspire action, and actively makes a real difference in the world.

MISSION FOCUS

These trips reinforced the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by guiding and inspiring individuals on excursions, getting hands on in different environments, actively making a difference while learning from trip guides about culture, animals, nature, and so forth.

Page: A group of individuals on a river rafting trip while on an NG trip to the Grand Canyon.

Right: A group of individuals snorkling in the ocean looking at a manatee while on an NG trip.

SIMILARITIES

Backroads

DIFFERENTIATORS

NG Trips provides an inside look at our world and provides in-depth trips and experiences and hands-on learning while actively making a change in different environments all over the world in conservation efforts. This is seen by actively learning, engaging in communities, and making a difference by actively planting trees, creating things to help the environment, and so forth.

LINKS TO NG Camps and NG Talks

Left: A boy with a VR headset on viwing a tour around the world at the NG VR Cxperience.

Experience

04 NG VR Experiences

NG’s virtual reality experience offers immersive journeys into the world’s marvels.

DESCRIPTION

National Geographic offers immersive virtual exploration platforms, allowing users to embark on virtual journeys to iconic destinations worldwide. These platforms feature interactive maps, 360-degree videos, and live guided tours led by NG experts, providing an engaging and educational experience. Explore the world through NG’s virtual reality experiences, allowing you to journey to iconic locations from the comfort of your home or classroom.

MISSION FOCUS

This VR Experience reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by showcasing a unique way of viewing our world and being able to interact with it in a fun digital way that sparks curiosity and amazement.

Page: A group of kids viewing a 360 vr interactive screen at NG VR Experiences.

Right: a woman with a VR headsey viewing some hologram orca whales at NG VR experience.

SIMILARITIES

VR at Franklin Institute

DIFFERENTIATORS

NG’s virtual reality experience stands apart from others due to its unparalleled combination of expert guidance, stunning visual content, and educational depth. With NG’s virtual reality, users don’t just see the world—they immerse themselves in it, gaining insights and understanding from the expertise of NG’s renowned explorers and scientists.

LINKS TO NG Museum

Left: A woman giving a practice talk about conservation at an NG outreach program.

Education

05 NG Outreach Program

NG’s outreach program empowers individuals to inspire communities about exploration, conservation, and positive change, shaping future stewards.

DESCRIPTION

Engage with NG’s educational outreach initiatives, actively contributing to the dissemination of exploration and environmental education in schools, communities, and youth organizations. By inspiring the next generation of changemakers, we spark transformative action for a better future.

MISSION FOCUS

The outreach program reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by encouraging and teaching individuals on ways to be an active part of change and to become that force of change that impacts others minds and pushes action to be taken.

Page: A group of individuals collaborating on discussing ways to improve outreach at an NG Outreach Program.

Right: A man leading a discussion about engagement at an NG Outreach Program.

SIMILARITIES

Outward Bound

DIFFERENTIATORS

NG’s Outreach Program stands out with its comprehensive approach to community engagement, delving into exploration, education, and advocacy for lasting change. By bringing environmental education to schools and communities, NG empowers individuals to become agents of positive change. Through hands-on experiences and interactive exhibits, NG inspires a deeper connection to the natural world and fosters responsibility for its preservation.

LINKS TO NG Workshops & Seminars

Left: An audience gathered to view a documentary at an NG Film Screening.

Events

06 NG Film Screenings

NG’s film screenings inspire exploration, learning, and advocacy for positive change through captivating journeys into nature, cultures, and science.

DESCRIPTION

Screenings of NG documentaries and films offer immersive experiences that blend exploration, education, and change. Audiences have the opportunity to delve into the wonders of nature, diverse cultures, and cutting-edge science, inspiring them to take action for positive change in the world.

MISSION FOCUS

Film screenings reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by encouraging individuals to join NG in their mission as well as to go out into the environment and explore and capture their findings.

Page: A woman leading a talk after a documentary at an NG film screening.

An individual documenting sea life to present at the NG Film Screening.

SIMILARITIES

Brand Film Festival

DIFFERENTIATORS

NG’s film screenings stand out due to their unique blend of exploration, education, and inspiration. Unlike traditional screenings, NG films offer immersive experiences that transport audiences to the far reaches of the globe, allowing them to discover the wonders of nature, diverse cultures, and groundbreaking science. With expert storytelling and breathtaking visuals, NG films not only entertain but also educate and inspire viewers to become champions of positive change in their communities and beyond.

LINKS TO NG Conference

Right:

Education Left: A group of students being shown how to grow plants and their importance by a NG professional at the NG School Program.

07 NG School Program

At-school program and lectures focusing on educating younger audiences.

DESCRIPTION

NG delivers impactful educational programs to schools, immersing students of all ages in the marvels of our world through the lenses of science and technology. These programs inspire preservation of nature and culture, instilling a deeper appreciation for our planet’s wonders.

MISSION FOCUS

The school program reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by educating and inspiring younger ndividuals to join NG’s mission and pursue a path of conservation and change at a young age.

Page: A group of young students looking at plants they are about to plant in their school garden during an NG School Program.

Right: A group of young students looking at nature at the NG School Program.

SIMILARITIES

Tree Frog Treks

DIFFERENTIATORS

In contrast to typical school presentations, where visitors address singular topics, NG provides a comprehensive exploration of diverse issues. By offering students various avenues for involvement, NG ignites a movement to educate individuals about our world, global challenges, and their profound impact on the environment and all living beings.

LINKS TO NG Camps and Learning Center’s

Left: A young individual on a ropes course at an NG Camp.

Education

08 NG Camp’s

Camps tailored for both younger and older participants aim to illuminate the world and humanity’s profound impact upon it.

DESCRIPTION

An immersive camp tailored for individuals aged 8-17 delves deep into the intricacies of our world, from nature to endangered species, while offering insights into conservation efforts. For older participants aged 18-25, the focus shifts to actionable steps, offering opportunities for volunteering, internships, and engagement in the fight against global challenges like climate change and coral bleaching, all while celebrating the beauty of our planet.

MISSION FOCUS

Their camps reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by providing experience and hands-on learning about the world and experience things unlike other camps, focusing on immersing oneself in the environment.

Page: A group of young students looking at nature and taking notes at an NG Camp.

Right: Two teenage individiauls at their camp site at the NG Camp.

SIMILARITIES

Tree Frog Treks and ENC camp

DIFFERENTIATORS

In contrast to typical camps offering a variety of activities without a clear focus, NG’s camps prioritize education. Attendees are encouraged to depart with a wealth of knowledge and experiences to share with others. For older participants, it’s an invaluable resource to carry into adulthood, shaping their understanding of the world and their role within it.

LINKS TO NG School Program and NG Trips

Left: Two individuals on an NG and Backroads biking trip.

Co-Branding

09 NG & Backroads

NG and Backroads collaborate to provide immersive adventure travel experiences blending exploration, education, and conservation.

DESCRIPTION

Offer curated travel experiences hosted by NG explorers, photographers, and experts. Guests could embark on guided expeditions to remote destinations, participate in wildlife tracking excursions, or engage in cultural immersion activities led by NG-affiliated hosts.

MISSION FOCUS

Collaborating with Backroads reinforces the mission of using education and exploration to inspire individuals to become agents of change and help protect our planet’s wonders for future generations by educating and encouraging individuals to explore our vast world, experience its wonders, and to learn about why each thing is important.

Page: A group stopping at a local spot on an NG and Backroads trip to picnic.

Right: A group of individuals biking through local streets on an NG and Backroads trip.

SIMILARITIES

YPO Experience

DIFFERENTIATORS

NG collaborating with Backroads is unique because it combines NG’s expertise in exploration and education with Backroads’ renowned adventure travel experiences. Together, they offer travelers the opportunity to embark on immersive journeys led by expert guides, providing unparalleled access to some of the world’s most fascinating destinations while promoting environmental awareness and cultural appreciation.

LINKS TO NG & Airbnb

For more information please visit our website

inspiringthenextgeneration.us

Name

Instructor

Class

Brand

Typography

Era

Mahoney

Hunter Wimmer

The Nature of Identity

NG (National Geographic)

Proxima Nova