Listing Presentation

Page 21

PROPERTY

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PRICING

INFLUENCING THE SALE OF YOUR PROPERTY Market research assists in determining the value of your property. The comparative market analysis considers comparable active, sold and expired listings. Your property value is closely tied to the history of prices in your region. Your property will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return. Ultimately, the selling price will be determined not only by comparable properties but by current buyers. Buyers will establish the “worthâ€? that your property holds for them. Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not. Examples include: FACTORS NOT WITHIN YOUR CONTROL Š 6KQN LNKLANPU†O HK?=PEKJ Š /A?AJP LNKLANPU I=NGAP R=HQAO Š QNNAJP A?KJKIE? EJ@E?=PKNO FACTORS WITHIN YOUR CONTROL Š 6KQN LNKLANPU†O @EOPEJ?PERA =J@ ?KILAHHEJC =PPNE>QPAO Š 1DA LDUOE?=H ?KJ@EPEKJ KB UKQN LNKLANPU Ä DKIA =J@ CNKQJ@O

Š 1DA BHATE>EHEPU KB UKQN ?HKOEJC @=PA Š 1DA NA=@U =??AOO PK UKQN LNKLANPU BKN ODKSEJC Š 1DA OAHA?PEKJ KB PDA NA=H AOP=PA O=HAO LNKBAOOEKJ=H UKQ ?DKKOA PK NALNAOAJP UKQ

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