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LIKE NO OTHER


In a time of global c ommunic ations and global markets , THERE IS ONLY ONE TRUE INTERNATIONAL REAL ESTATE BRAND

ZV En c e temps de té l é com m un ic at i ons mondial es et de marc hés m o n d ia u x , IL N’EXISTE QU’UNE SEULE VÉRITABLE MARQUE IMMOBILIÈRE INTERNATIONALE.


COMPANY

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JOURNEY

OUR COMPANY AN UNPARALLELED CUSTOMER EXPERIENCE

Sotheby's International Realty Canada is proud to be Canadian owned and operated with real estate offices across Canada in select boutique markets including Vancouver, West Vancouver, Victoria, Salt Spring Island, Whistler, Sun Peaks, Old Montreal, Westmount, Mont. Tremblant, Oakville and Toronto. We serve our clientele with an experienced team of real estate, marketing and financial professionals committed to providing you with superior service, marketing expertise and the highest ethical standards in the industry. Aligned with our network partners in over 50 countries and over 500 real estate offices Sotheby’s International Realty Canada/Québec's realtors are charged with providing an exceptional level of service while they design and execute intelligent, exciting and strategic sales and marketing programs. By utilizing the renowned brand and by drawing upon the practical experience of our people, we are uniquely positioned to represent real estate opportunities to a far reaching and exceptionally qualified client base. Quite simply, Sotheby’s International Realty Canada/Québec presents an unparalleled opportunity to showcase exceptional real estate to the most qualified local and worldwide audience.

Each office is independently owned and operated | Entreprise indépendante et autonome


BRAND

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HERITAGE

Sotheby’s first-ever sale was that of a library of several hundred scarce and valuable books in all branches of literature.

HERITAGE A REVERENTIAL HERITAGE

Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a purveyor of the world’s most valuable and prestigious possessions. This reputation is built as much upon exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass through Sotheby’s offices around the world. Our association with the Sotheby's Brand is what truly sets us apart because it is more than just an Auction House. It’s the ultimate destination where collectors gather to indulge their desires and share their knowledge for the fine things in life.

Each office is independently owned and operated | Entreprise indépendante et autonome


BRAND

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HERITAGE

THE BRAND S O T H E B Y ’S I N T E R N A T I O N A L R E A L T Y ®

The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new way with a complete package of estate disposition services. Founded on the same commitment to exceptional service that characterized the firm’s dealings of more than two centuries, the Sotheby’s International Realty brand is born and soon becomes known around the world for the distinctive properties it represents. Today we continue that focus by employing our brand’s vision of artfully uniting extraordinary homes with extraordinary lives.

Each office is independently owned and operated | Entreprise indépendante et autonome


BRAND

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NETWORK

WORLDWIDE PRESENCE T H E N E T W O R K ’S STRENGTH

The Sotheby’s International Realty brand was established to connect the finest real estate to the most prestigious clientele in the world. The Sotheby’s International Realty network currently has more than10,600 sales associates located in approximately 500 offices in over 50 countries and territories worldwide.

Each office is independently owned and operated | Entreprise indépendante et autonome


BRAND

| REFERRALS

REFERRALS DISTINGUISHED CONNECTIONS

Helping our clients navigate the world of real estate is what truly helps set us apart. Our ability to connect buyers and sellers globally is another one of our unique assets. Our referral system boasts hundreds of “connections” per month coming from two channels – realty and auction. With a dedicated liaison stationed at the Sotheby’s Auction House and the realty corporate headquarters, we are able to help unite thousands of buyers with the properties our network represents.

Each office is independently owned and operated | Entreprise indépendante et autonome


Successfully marketing unique properties, REQUIRES UNIQUE SKILLS.

h` La mise en marché des demeures d’exception REQUIERT DES QUALITÉS EXCEPTIONNELLES.


PRINT

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ADVERTISING

INTERNATIONAL ARCHITECTURE & DESIGN A QUALITY INTERNATIONAL MAGAZINE WITH A CANADIAN FOCUS

Circulation: 55,000

In the congested media world of mass consumer luxury magazines and web sites, Sotheby’s International Realty Canada has commissioned LPG to create International Architecture and Design - an exclusive quarterly magazine that will address its invited audience with quality editorial consistent with their lifestyle and their economic means. International Architecture and Design is distributed to clients of Sotheby’s International Realty Canada and its brand partners. Unlike any other publication for the affluent Canadian marketplace, readership is targeted to an exclusive network of high net worth clients, individually addressed by name to their Canadian residence.

Each office is independently owned and operated | Entreprise indépendante et autonome

®


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RESIDE

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ADVERTISING

®

AN AWARD-WINNING CELEBRATION OF HOME, ART AND LIVING

Circulation: 140,000

Access to many of the world’s wealthiest clientele is available through the pages of RESIDE magazine, the exclusive publication of the Sotheby’s International Realty network. Recently awarded the coveted Hermes Platinum Award, for outstanding design and creative editorial excellence, RESIDE includes The Gallery, a property section designed to showcase our network’s homes to an audience of approximately140,000 wealthy and accomplished readers. RESIDE is also distributed with the Sotheby’s At Auction magazine granting us exclusive reach to the high net worth Sotheby’s Auction House client base.

Each office is independently owned and operated | Entreprise indépendante et autonome


PRINT

| ADVERTISING

SOTHEBY’S AT AUCTION A CELEBRATION OF EXTRAORDINARY ART AND OBJECTS ON THE INTERNATIONAL ART MARKET

Circulation: 40,000

Sotheby’s At Auction showcases the full range of Sotheby’s offerings around the world. It unites the most important pieces of fine and decorative art and precious objects offered at each of Sotheby’s auction locations: New York, London, Hong Kong, Milan, Geneva, Doha, and Amsterdam. Each issue of Sotheby’s At Auction also features an exclusive and dedicated real estate advertising section which grants essential reach to some of the most affluent, educated and international readers to precisely market your home.

Each office is independently owned and operated | Entreprise indépendante et autonome


PRINT

| ADVERTISING

MEDIA SCHEDULE BEST OF CLASS

Featured in: Architectural Digest, Condé Nast Traveler, Departures, Departures-Pan European Edition, Luxury Properties, WSJ., and Financial Times-How to Spend It. Our brand advertising campaign is aligned with “best of class” media partners that boast the most qualified subscriber bases and that are found on newsstands today. Our effort is to effectively attract and engage a target audience that has the greatest propensity to buy your home. These publications have been carefully chosen because they all tie into passion points of the “Connoisseur of Life.” The cumulative effect delivers over 100 million media impressions per year which ultimately builds our brand’s awareness and drives leads to our global network of offices and our website.

Each office is independently owned and operated | Entreprise indépendante et autonome


PRINT

| ADVERTISING

LOCAL ADVERTISING INDIVIDUAL, LOCAL AND CUSTOM- TAILORED

An individual plan will be custom-tailored to market your home and will include a combination of key elements. Our reach is local, national and international and it is a proven approach that our cumulative marketing and advertising efforts will generate results for you regardless of a specific advertisement. To that end, we will employ the following regional publications: Double page spreads in: The Montreal Gazette, La Presse, TMR Express, L’Outremont Express, Echos Vieux-Montreal, West Island Gazette, Westmount Independent. Advertising in various local papers: Ile des Soeurs Magazine, Tremblant Express, Nord-Info, Sortir, Courrier Laval. In addtion to print, we have Google AdWord Campaigned tailored to our local, national and international markets.

Each office is independently owned and operated | Entreprise indĂŠpendante et autonome


PRINT

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MARKETING

PROPERTY BROCHURE UNRIVALED ACCESS TO QUALIFIED PEOPLE

We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to create a compelling professional marketing brochure printed on high quality, laminated cardstock. By combining professional photography and attention getting narrative details, your home’s brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally. Our distinctive marketing process provides unparalleled advantages for our clients that cannot be duplicated.

Each office is independently owned and operated | Entreprise indĂŠpendante et autonome


ONLINE

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MARKETING

AN EXCLUSIVE PARTNERSHIP “THE BUSINESS OF EXTRAORDINARY LIVING ”

The Sotheby’s International Realty brand has recently created a unique, exclusive partnership with The Wall Street Journal through the introduction of The Business of Extraordinary Living microsite. This microsite positions our brand front and center to more than 40 million visitors of The Wall Street Journal’s digital network each month. With an 89% increase of international traffic to their website*, our relationship with the WSJ provides yet another matchless, superior opportunity to market your home globally.

*The

Wall Street Journal, 2007 to 2008 YTD Comparison

Each office is independently owned and operated | Entreprise indépendante et autonome


DYNAMIC

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MARKETING

eGALLERY WORLD CLASS INNOVATION

eGallery is a real time, dynamic property slide show designed to provide immediate worldwide reach for your home. Exclusively presented on plasma screen televisions in Sotheby’s International Realty offices and Sotheby’s Auction House locations around the world, eGallery’s world-class innovation allows us to uniquely showcase your property like no other company can.

Each office is independently owned and operated | Entreprise indépendante et autonome


ONLINE

| MARKETING

SOTHEBYSREALTY.CA SOTHEBYSREALTY.COM A TRULY UNIQUE EXPERIENCE

Our corporate websites were meticulously designed to provide an exceptional real estate website experience for your home that is unlike any other. As the leader in the luxury online space, sothebysrealty.ca and sothebysrealty.com will showcase your property, consistent with the beauty and distinction it deserves. Superior photography, state of the art functionality and enhanced property profiles make this a premier luxury real estate experience for over 3,000,000 combined monthly visitors seeking extraordinary homes around the corner or around the world.

Each office is independently owned and operated | Entreprise indĂŠpendante et autonome


ONLINE

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MARKETING

PHOTOGRAPHY FEATURES INVITING AND INFORMATIVE

When you list your home with Sotheby's International Realty QuĂŠbec you will receive the most discerning marketing, exceptional client service and excellent photography. With 90% of home buyers previewing your property online it is imperative that the images we use are of the utmost quality, both on our network of websites and in our property brochures. You can assist in ensuring your home shows its best. Depending on the strategic marketing plan that is developed, you may want to consider professional staging and landscaping prior to photographing your home. Your representative can assist you in making these decisions.

Each office is independently owned and operated | Entreprise indĂŠpendante et autonome


ONLINE

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MARKETING

ONLINE LISTING DISTRIBUTION UNPARALLELED REACH

Your property listing will be distributed through sothebysrealty.ca and sothebysrealty.com to a number of select and high traffic real estate, business and lifestyle branded websites. Their online views are in excess of 8 million per month. Nearly 90%* of all property buyers start their search online, therefore it is imperative that your listings show up in search engine results and are presented in the most informative and compelling manner. Any successful marketing plan must include proper internet exposure.To that end each property will receive exceptional online presence with multiple images, intelligent copy writing and new search technologies as they become available. www.sothebysrealty.ca | www.sothebysrealty.com | www.luxuryrealestate.com www.wsj.com | www.nytimes.com | www.iht.com

Each office is independently owned and operated | Entreprise indĂŠpendante et autonome


BRAND

Domaine D’Ardintoul, Eastern Townships $9,500,000

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SUCCESS

The Boulevard, Westmount $5,380,000

SIGNIFICANT SALES TRULY SPECIAL HOMES AND THEIR STORIES

While we pride ourselves on the above mentioned successes, we take pride in all of our sales and we work with all types of homes and in a variety of price points. It should be noted that in a recent Luxury Institute survey of high net worth consumers, respondents felt that the Sotheby's International Realty brand is worthy of a significant price premium and is the preferred brand for their next property purchase and sale.

Each office is independently owned and operated | Entreprise indĂŠpendante et autonome


PROPERTY

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PRICING

INFLUENCING THE SALE OF YOUR PROPERTY Market research assists in determining the value of your property. The comparative market analysis considers comparable active, sold and expired listings. Your property value is closely tied to the history of prices in your region. Your property will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return. Ultimately, the selling price will be determined not only by comparable properties but by current buyers. Buyers will establish the “worth� that your property holds for them. Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not. Examples include: FACTORS NOT WITHIN YOUR CONTROL Š6KQNLNKLANPU†OHK?=PEKJ Š/A?AJPLNKLANPUI=NGAPR=HQAO Š QNNAJPA?KJKIE?EJ@E?=PKNO FACTORS WITHIN YOUR CONTROL Š6KQNLNKLANPU†O@EOPEJ?PERA=J@?KILAHHEJC=PPNE>QPAO Š1DALDUOE?=H?KJ@EPEKJKBUKQNLNKLANPUĠDKIA=J@CNKQJ@O

Š1DABHATE>EHEPUKBUKQN?HKOEJC@=PA Š1DANA=@U=??AOOPKUKQNLNKLANPUBKNODKSEJC Š1DAOAHA?PEKJKBPDANA=HAOP=PAO=HAOLNKBAOOEKJ=HUKQ?DKKOAPKNALNAOAJPUKQ

Each office is independently owned and operated | Entreprise indĂŠpendante et autonome


Listing Presentation  

Like No Other

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