Equals Five eBrochure

Are you ready to take a giant leap forward with your marketing?

Build your dream marketing team with Equals Five

So, to be successful with marketing today, you need access to a broad range of expertise, experience, and specialism: but you just don’t need them, or the cost, all of the time.

At Equals Five we can provide you with your own dedicated, fully formed, marketing team at a fraction of the cost.

We can provide all the experience, expertise and marketing specialists that you need to help grow and scale your business, all for the same cost as a fully weighted senior marketing manager*. The big difference is that all these experts work for you part-time.

As part of your marketing team, we provide access to marketing directors/CMOs, marketing managers, digital marketing specialists, content marketing experts, marketing executives, lead and demand generation specialists, design and branding experts - an entire marketing team if that’s what you require, or specific experts to help support and bolster your existing marketing team.

At Equals Five, we can provide all the marketing specialists and experts that you need to help you grow and scale your business. The big difference is that all these experts work for you part-time, under contract, so you only pay for these specialists when you need them.

Doing what you have always done is the easy way to approach your marketing.

It is also guaranteed to provide ever diminishing returns.

Why one marketing specialist isn’t enough

Most SME organisations typically can only afford to pay for one full-time marketing specialist, either a marketing manager or marketing executive. However, this one person, irrespective of how good and talented they are, typically doesn’t have all the skills, expertise and experience that is required to fulfil all the marketing activities that will drive the growth that your business needs.

A business can’t succeed and grow without a talented marketing team

Delivering growth requires creativity, insight, and expertise, and a team of great people.

Effective marketing requires a wide range of expertise. The ideal marketing team includes strategists, analysts, product specialists, demand and lead generation experts, CRM specialists, brand managers, communication professionals, event organisers, digital marketing experts, SEO and search specialists, marketing automation practitioners, copywriters, creatives, and designers – the list goes on and on. However, for many companies, staffing a marketing department with a full complement of industry professionals is sometimes an oversight. More often, it is simply not within reach due to the associated cost required.

Finding and maintaining an in-house marketing team with the right expertise at the right cost, is very difficult. Until now

Two marketing minds are always greater than one…just imagine what you could achieve with five!

At Equals Five our marketing teams are experts in what they do, and they never lose sight of the bigger picture!

They work across a broad range of marketing disciplines to deliver the commercial results that both you and your sales team need.

We are always looking to improve sales and marketing performance through proven methods, innovation, technology and automation. We always strive to do better and to deliver more.

We are completely focused on delivering quantifiable business results for your business, that ultimately drives revenue and profitability. We’re not happy until we know the work we do for you has paid for itself many times over and marketing is no longer a cost centre, but a profit centre.

Why Equals Five?

Our job is to drive meaningful growth for your business. We do that by combining creative flair with hard-headed analytics to deliver marketing that achieves the commercial results you need.

Equals Five’s broad and deep range of marketing experts means that we can deliver fully integrated sales and marketing strategies and programmes that are more than the sum of their parts.

The Equals Five team are experienced and proven. We’ve enjoyed delivering effective marketing programmes for both recognised brands as well as mature SMEs that want to scale and grow - businesses that aspire to achieve their full potential.

We have the know-how, and the can-do to deliver the growth our clients hope for.

The Equals Five team combines science, creativity and real-world experience in delivering commercial marketing that drives significant business growth and provides the impact that your company and your sales teams need.

We’re not afraid to challenge assumptions, to think differently, and to stand or fall by the results that we achieve for your business.

Marketing only works when it generates meaningful commercial outcomes for your organisation, and we completely understand that at Equals Five.

All of our marketing specialists and experts are highly qualified and experienced, we only recruit the best, and our success is intrinsically linked to yours.

Whether your aim is to generate sales pipeline, build your brand reputation, open up new routes to market or to better exploit your existing customer base, your marketing team from Equals Five will help you to build and execute those marketing strategies and programmes that meet those goals, and deliver tangible business results for your company.

A complete marketing team for the same cost as a Senior Marketing Manager!*

What makes us different?

Who we are

We are YOUR marketing team that delivers the growth and scale that YOU need. Our marketing teams are experts in delivering commercial marketing for scale-up businesses.

» We understand that marketing is a science, and not an art.

» We are your own dedicated marketing team, at a fraction of the cost.

» An experienced and complete marketing team for the same cost as a fully weighted senior marketing manager!*

» We provide all the marketing specialists, and experts, that you need to help you grow and scale your business. The big difference is that all these experts work for you part-time, under contract, so you only pay for these marketing specialists when you need them.

» As part of your marketing team, we provide access to marketing directors/chief marketing officers, marketing managers, digital marketing specialists, content marketing experts, marketing executives, lead and demand generation specialists, design and branding experts, an entire marketing team if that’s what you require or specific experts to help support and bolster your existing marketing team.

» We really get to know your business because we are part of your business! We are part of your team. We work for you, we are committed, focused and dedicated.

» Imagine having an experienced, and complete, marketing team for the same cost as a fully weighted, full-time, senior marketing manager! * Now you can, with Equals Five.

What we are not

In simple terms, we are not…

» A recruitment consultancy or umbrella company

» A marketing agency

» Freelancers

» An outsourced marketing company

The benefits of working with Equals Five

» Access to the marketing talent and expertise. As and when you need it, to help drive growth for your business.

» Whatever your business needs. We can either provide fully formed marketing departments, or we can help fill some of the gaps in your team with the right experts.

» A highly flexible and affordable marketing approach. Gain access to all your marketing specialists for a fraction of the cost compared to employing them full-time.

» Highly scalable As your business matures and grows, so does your marketing approach and team.

» Access to a broad network of marketing experts. When you work with Equals Five you don’t just have access just to your immediate team, but you have access to over 50+ marketing professionals So, if your immediate team does not have the right answer then they will certainly know someone who does.

» Extensive business network The founders of Equals Five have many years of experience running and leading successful companies. Their business network and contacts are significant both in terms of reach and expertise. When you partner with Equals Five not only do you gain access to some of the best marketing professionals in the market today, but you gain access to an extensive business network as well.

» Strategic oversight. Every company that works with Equals Five will either have a dedicated Marketing Director or Chief Marketing Officer, or they will have a Marketing Director who will provide an oversight role to ensure the incumbent marketing team is performing well and to provide ongoing guidance and mentoring.

Meet your new marketing team

Inspiration comes in all shapes and sizes. That is why you need a marketing team that also comes in all shapes and sizes too!

At Equals Five we provide the following experts and specialists to form or supplement your marketing team. Whether you need all these experts all the time or just an experienced marketing director for two days a month to help drive your marketing strategy, then Equals Five can help.

» Marketing Directors / Chief Marketing Officers

» Marketing Managers

» Marketing Executives

» Digital Marketing Specialists

» Marketing Automation Specialists

» SEO & Search Specialists

» Market Research Experts

» PR & Thought Leadership Specialists

» Marketing Data Specialists

» Brand Managers

» Product Marketing Experts

» Graphic Designers

» Content Marketing Specialists

» Event Marketing Specialists

» Campaign Data Specialists

» Lead & Demand Generation Experts

» CRM and Lead Management Specialists

» Business Development Representatives

» Sales Development Executives

Delivering growth requires creativity, insight, and expertise – and a team of great people. You have access to a broad team of marketing experts when you need them.

We provide all the marketing specialists that you need to help grow and scale your business, but at a fraction of the cost. We are your in-house, dedicated marketing team, all part-time, under contract, so you only pay for the resource you need, when you need it!

Our approach

Strategy: delivering growth and scale needs clever thinking

Your marketing strategy is the unifying framework that directs all your marketing activities towards the same key goals. It begins by defining the outcomes that you want for your business. Everything that follows must be aligned to achieving these goals.

Our approach begins with a rigorous investigation of your market. Whether your main aims are to build your brand, create demand, strengthen your reputation, or drive opportunity, we will work with you to identify the ideal blend of activities to deliver the tangible business value you need.

Our strategic thinking embodies a mixture of analytical logic, creative thinking, commercial experience and sound judgement. Your Equals Five Marketing Director will work with you through the three key stages, investigation, strategy development, and marketing planning, to create a marketing strategy and go-tomarket plan that is sharply focused on delivering the results that your business needs.

That is why every company that works with Equals Five will have a dedicated Marketing Director who will provide an oversight role to ensure the incumbent marketing teams are performing well and to provide ongoing guidance, mentoring and leadership.

An effective and well-defined marketing strategy is essential, but it’s how you execute that strategy will become critical to your success. Knowing what to do is never enough, and you will need to have a team of marketing specialists who know what “good looks like” and know how to execute effectively is going to be key if your marketing is going to be effective. Once the strategy is in place, things must happen to bring about the desired success. Effective marketing execution makes all the necessary elements of marketing work together to ultimately deliver on your business strategy.

We provide access to all the skills, experience and expertise required to effectively execute your marketing strategy and programmes to deliver the performance that your business needs. Your Equals Five team will deliver the marketing impact that you need to enable you to fulfil your business potential.

Effective marketing execution is critical to success

Our experience

Delivering significant growth for our clients

We’ve worked with organisations of all sizes, from large international corporations to SMEs and small, lean businesses, and we’ve found that they all share the same goal: the need to create and execute marketing strategies and programmes that deliver real business growth.

Our marketing teams have earned their spurs by developing long-term strategies that keep on delivering far beyond the initial implementation phase.

We have helped leading businesses to generate increased sales, improve and strengthen their sales pipelines, to build their brands and to raise their brand reputations, to open new direct channels and routes to market, and to generate new revenue streams through cross-selling and better understanding of their existing customer base.

Working together to achieve success - here are just a few of the clients that our core team has added value to over the years.

We work closely with the businesses we support to guide them through the decisions they need to make to take their businesses forward. As part of your team, we want you to know that we are in this together, every step of the way.

What would you like to know? – FAQs

Why appoint Equals Five as “Your Marketing Team”?

Marketing matters if you want to grow and scale. Whether your business is just starting out or already fully formed; whether you have an existing marketing department or no department at all, we are here to partner with businesses of all sizes to help you make marketing deliver the value and return you actually need.

A highly flexible and affordable marketing approach –gain access to all the marketing specialists you need for a fraction of the cost compared to employing them full-time.

We will either supplement your existing team with the right marketing specialists and experts or we will provide you with the right, fully formed, marketing team to ensure you achieve your marketing goals.

Working with your senior leadership team we take full ownership of all your marketing efforts and provide your business with the people you need to fulfil every aspect of your marketing. We are focused, and dedicated to your business, not like an external marketing agency that delivers just projects or campaigns. We own the marketing problem and opportunity for your company.

We really get to know who you are because we are part of your business, we are part of your team.

When should you consider a part-time marketing team?

Many businesses struggle to make marketing a priority. A part-time marketing team is your opportunity to change this.

A part-time marketing team works well for businesses who cannot afford to staff an entire marketing department but want to reap the benefits of one. Now, you don’t have to let a lack of expertise or a limited budget stand in the way of driving your business growth.

Who do you work with?

We work with businesses of all sizes across a range of different sectors and industries. Typically, these are mature scale-up businesses who want to fulfil their full potential and grow.

We partner with companies who do not have an extensive in-house marketing team or need additional expertise or resource to bolster their existing marketing function. Our model provides scale and flexibility, as and when you need it, so to ensure you can drive the performance of your marketing activity and programmes.

How does the approach work?

Equals Five makes it an easy and cost-effective way to implement a fully formed and rounded marketing team for your business. Whether you need a single specialist to bolster your existing team or an entire team of marketing professionals, we can help.

All the team members we provide all work part-time, under contract so they are dedicated and focused on your business. Typically, a role will range between two and 12 days per month and this will vary depending upon what resource and expertise you will need.

For example, a typical business will normally need a part-time marketing director (two to eight days per month), an experienced marketing manager (eight to 12 days per month), potentially a marketing executive (eight to 12 days per month), or a digital marketing specialist, content marketing specialist or brand / graphic designer (six to 10 days per month). Depending upon the specific requirements of the business, this entire marketing team could be provided for the same cost as a full-time senior marketing manager!*

What makes Equals Five different from other marketing companies and agencies?

Not only can we provide you with a highly experienced and effective marketing team, across all marketing disciplines for a fraction of the cost, but we can also provide your organisation access to a broad network of marketing and business experts. When you partner with Equals Five not only do you gain access to some of the best marketing professionals in the market today, but you gain access to an extensive business network as well, helping you direct, manage, and grow your business. Our success is intrinsically linked to yours, so we are here to help you succeed!