Equals Five eBrochure

Build your dream marketing team, with Equals Five

Are you ready to take a giant leap forward with your marketing?

Build your dream marketing team with Equals Five 1

Build your dream marketing team, with Equals Five

Doing what you have always done is the easy way to approach your marketing.

So, to be successful with marketing today, you need access to a broad range of expertise, experience, and specialism: but you just don’t need them, or the cost, all of the time.

At Equals Five we can provide you with your own dedicated, fully formed, marketing team at a fraction of the cost.

We can provide all the experience, expertise and marketing specialists that you need to help grow and scale your business, all for the same cost as a fully weighted senior marketing manager*. The big difference is that all these experts work for you part-time.

As part of your marketing team, we provide access to marketing directors/CMOs, marketing managers, digital marketing specialists, content marketing experts, marketing executives, lead and demand generation specialists, design and branding experts - an entire marketing team if that’s what you require, or specific experts to help support and bolster your existing marketing team.

At Equals Five, we can provide all the marketing specialists and experts that you need to help you grow and scale your business. The big difference is that all these experts work for you part-time, under contract, so you only pay for these specialists when you need them.

It is also guaranteed to provide ever diminishing returns.

*Costs based upon a fully employed senior marketing manager, with a London weighting, in January 2023.

2

3

Build your dream marketing team, with Equals Five

Most SME organisations typically can only afford to pay for one full-time marketing specialist, either a marketing manager or marketing executive. However, this one person, irrespective of how good and talented they are, typically doesn’t have all the skills, expertise and experience that is required to fulfil all the marketing activities that will drive the growth that your business needs.

Why one marketing specialist isn’t enough

A business can’t succeed and grow without a talented marketing team Delivering growth requires creativity, insight, and expertise, and a team of great people.

Two marketing minds are always greater than one…just imagine what you could achieve with five!

Effective marketing requires a wide range of expertise.

At Equals Five our marketing teams are experts in what

The ideal marketing team includes strategists,

they do, and they never lose sight of the bigger picture!

analysts, product specialists, demand and lead generation experts, CRM specialists, brand managers, communication professionals, event organisers, digital marketing experts, SEO and search specialists, marketing automation practitioners, copywriters, creatives, and designers – the list goes on and on.

However, for many companies, staffing a marketing

disciplines to deliver the commercial results that both you and your sales team need.

We are always looking to improve sales and marketing performance through proven methods, innovation, technology and automation. We always strive to do

department with a full complement of industry

better and to deliver more.

professionals is sometimes an oversight. More often,

We are completely focused on delivering quantifiable

it is simply not within reach due to the associated cost required.

Finding and maintaining an in-house marketing team with the right expertise at the right cost, is very difficult.

Until now.

4

They work across a broad range of marketing

business results for your business, that ultimately drives revenue and profitability. We’re not happy until we know the work we do for you has paid for itself many times over and marketing is no longer a cost centre, but a profit centre.

5

Build your dream marketing team, with Equals Five

Why Equals Five?

A complete marketing team for the same cost as a Senior Marketing Manager!*

Our job is to drive meaningful growth for your business. We do that by combining creative flair with hard-headed analytics to deliver marketing that achieves the commercial results you need.

Equals Five’s broad and deep range of marketing experts means that we can deliver fully integrated sales and marketing strategies and programmes that are more than the sum of their parts.

The Equals Five team are experienced and proven.

We’ve enjoyed delivering effective marketing programmes for both recognised brands as well as mature SMEs that want to scale and grow - businesses

We’re not afraid to challenge assumptions, to think differently, and to stand or fall by the results that we achieve for your business.

Marketing only works when it generates meaningful commercial outcomes for your organisation, and we completely understand that at Equals Five.

All of our marketing specialists and experts are highly qualified and experienced, we only recruit the best, and our success is intrinsically linked to yours.

that aspire to achieve their full potential.

Whether your aim is to generate sales pipeline, build

We have the know-how, and the can-do to deliver the growth our clients hope for.

or to better exploit your existing customer base, your

The Equals Five team combines science, creativity

programmes that meet those goals, and deliver tangible

and real-world experience in delivering commercial marketing that drives significant business growth and

your brand reputation, open up new routes to market marketing team from Equals Five will help you to build and execute those marketing strategies and business results for your company.

provides the impact that your company and your sales *Costs based upon a fully employed senior marketing manager, with a London weighting, in January 2023.

6

teams need.

7

Build your dream marketing team, with Equals Five

Who we are

What makes us different?

We are YOUR marketing team that delivers the growth and scale that YOU need. Our marketing teams are experts in delivering commercial marketing for scale-up businesses. » We understand that marketing is a science, and not an art. » We are your own dedicated marketing team, at a fraction of the cost. » An experienced and complete marketing team for the same cost as a fully weighted senior marketing manager!*

» We provide all the marketing specialists, and experts, that you need to help you grow and scale your business. The big difference is that all these experts work for you part-time, under contract, so you only pay for these marketing specialists when you need them.

» As part of your marketing team, we provide access to marketing directors/chief marketing officers, marketing managers, digital marketing specialists, content marketing experts, marketing executives, lead and demand generation specialists, design and branding experts, an entire marketing team if that’s what you require or specific experts to help support and bolster your existing marketing team. e really get to know your business because we are part of your business! We are »W part of your team. We work for you, we are committed, focused and dedicated.

» I magine having an experienced, and complete, marketing team for the same cost as a fully weighted, full-time, senior marketing manager! * Now you can, with Equals Five.

What we are not In simple terms, we are not…

» A recruitment consultancy or umbrella company » A marketing agency » Freelancers » An outsourced marketing company

*Costs based upon a fully employed senior marketing manager, with a London weighting, in January 2023.

8

9

Build your dream marketing team, with Equals Five

The benefits of working with Equals Five » Access to the marketing talent and expertise. As

» Access to a broad network of marketing experts.

and when you need it, to help drive growth for your

When you work with Equals Five you don’t just have

business.

access just to your immediate team, but you have

» Whatever your business needs. We can either provide fully formed marketing departments, or we can help fill some of the gaps in your team with the right experts. highly flexible and affordable marketing »A approach. Gain access to all your marketing specialists for a fraction of the cost compared to employing them full-time. ighly scalable. As your business matures and »H grows, so does your marketing approach and team.

access to over 50+ marketing professionals. So, if your immediate team does not have the right answer then they will certainly know someone who does.

» Extensive business network. The founders of Equals Five have many years of experience running and leading successful companies. Their business network and contacts are significant both in terms of reach and expertise. When you partner with Equals Five not only do you gain access to some of the best marketing professionals in the market today, but you gain access to an extensive business network as well.

» Strategic oversight. Every company that works with Equals Five will either have a dedicated Marketing Director or Chief Marketing Officer, or they will have a Marketing Director who will provide an oversight role to ensure the incumbent marketing team is performing well and to provide ongoing guidance and mentoring.

10

11

Build your dream marketing team, with Equals Five

Meet your new marketing team Inspiration comes in all shapes and sizes.

That is why you need a marketing team that also comes in all shapes and sizes too!

At Equals Five we provide the following experts and specialists to form or supplement your marketing team. Whether you need all these experts all the time or just an experienced marketing director for two days a month to help drive your marketing strategy, then Equals Five can help. arketing Directors / Chief Marketing Officers »M arketing Managers »M arketing Executives »M igital Marketing Specialists »D arketing Automation Specialists »M EO & Search Specialists »S arket Research Experts »M R & Thought Leadership Specialists »P arketing Data Specialists »M rand Managers »B roduct Marketing Experts »P raphic Designers »G ontent Marketing Specialists »C vent Marketing Specialists »E ampaign Data Specialists »C

» L ead & Demand Generation Experts RM and Lead Management Specialists »C usiness Development Representatives »B ales Development Executives »S

12

Delivering growth requires creativity, insight, and expertise – and a team of great people. You have access to a broad team of marketing experts when you need them.

We provide all the marketing specialists that you need to help grow and scale your business, but at a fraction of the cost. We are your in-house, dedicated marketing team, all part-time, under contract, so you only pay for the resource you need, when you need it!

13

Build your dream marketing team, with Equals Five

Our approach Strategy: delivering growth and scale needs clever thinking Your marketing strategy is the unifying framework that directs all your marketing activities towards the same key goals.

It begins by defining the outcomes that you want for your business. Everything that follows must be aligned to achieving these goals.

Our approach begins with a rigorous investigation of your market.

Whether your main aims are to build your brand, create demand, strengthen your reputation, or drive opportunity, we will work with you to identify the ideal blend of activities to deliver the tangible business value you need.

Our strategic thinking embodies a mixture of analytical logic, creative thinking, commercial experience and sound judgement.

Your Equals Five Marketing Director will work with you through the three key stages, investigation, strategy development, and marketing planning, to create a marketing strategy and go-to-

Effective marketing execution is critical to success

An effective and well-defined marketing strategy is essential, but it’s how you execute that strategy will become critical to your success. Knowing what to do is never enough, and you will need to have a team of marketing specialists who know what “good looks like” and know how to execute effectively is going to be key if your marketing is going to be effective. Once the strategy is in place, things must happen to bring about the desired success. Effective marketing execution makes all the necessary elements of marketing work together to ultimately deliver on your business strategy.

We provide access to all the skills, experience and expertise required to effectively execute your marketing strategy and programmes to deliver the performance that your business

market plan that is sharply focused on delivering the results that

needs. Your Equals Five team will deliver the marketing impact

your business needs.

that you need to enable you to fulfil your business potential.

That is why every company that works with Equals Five will have a dedicated Marketing Director who will provide an oversight role to ensure the incumbent marketing teams are performing well and to provide ongoing guidance, mentoring and leadership.

14

15

Build your dream marketing team, with Equals Five

Our experience Delivering significant growth for our clients We’ve worked with organisations of all sizes,

We have helped leading businesses to generate

from large international corporations to SMEs

increased sales, improve and strengthen their

and small, lean businesses, and we’ve found

sales pipelines, to build their brands and to raise

that they all share the same goal: the need to

their brand reputations, to open new direct

create and execute marketing strategies and

channels and routes to market, and to generate

programmes that deliver real business growth.

new revenue streams through cross-selling

Our marketing teams have earned their spurs by developing long-term strategies

and better understanding of their existing customer base.

that keep on delivering far beyond the initial

Working together to achieve success - here are

implementation phase.

just a few of the clients that our core team has

We work closely with the businesses we support to guide them through the decisions they need to make to take their businesses forward. As part of your team, we want you to know that we are in this together, every step of the way.

added value to over the years.

16

17

Build your dream marketing team, with Equals Five

What would you like to know? – FAQs Why appoint Equals Five as “Your Marketing Team”?

When should you consider a part-time marketing team?

How does the approach work?

Marketing matters if you want to grow and scale.

Many businesses struggle to make marketing a priority.

to implement a fully formed and rounded marketing

What makes Equals Five different from other marketing companies and agencies?

Whether your business is just starting out or already

A part-time marketing team is your opportunity to

team for your business. Whether you need a single

change this.

specialist to bolster your existing team or an entire

Not only can we provide you with a highly experienced

fully formed; whether you have an existing marketing department or no department at all, we are here to partner with businesses of all sizes to help you

A part-time marketing team works well for businesses

Equals Five makes it an easy and cost-effective way

team of marketing professionals, we can help.

and effective marketing team, across all marketing disciplines for a fraction of the cost, but we can also

who cannot afford to staff an entire marketing

All the team members we provide all work part-time,

provide your organisation access to a broad network

department but want to reap the benefits of one. Now,

under contract so they are dedicated and focused on

of marketing and business experts. When you partner

you don’t have to let a lack of expertise or a limited

your business. Typically, a role will range between two

with Equals Five not only do you gain access to some of

budget stand in the way of driving your business growth.

and 12 days per month and this will vary depending

the best marketing professionals in the market today,

gain access to all the marketing specialists you need

upon what resource and expertise you will need.

but you gain access to an extensive business network

for a fraction of the cost compared to employing them

For example, a typical business will normally need a

make marketing deliver the value and return you actually need.

A highly flexible and affordable marketing approach –

full-time.

Who do you work with?

We will either supplement your existing team with

We work with businesses of all sizes across a range of

month), an experienced marketing manager (eight to

the right marketing specialists and experts or we will

different sectors and industries. Typically, these are

12 days per month), potentially a marketing executive

provide you with the right, fully formed, marketing

mature scale-up businesses who want to fulfil their full

(eight to 12 days per month), or a digital marketing

team to ensure you achieve your marketing goals.

potential and grow.

specialist, content marketing specialist or brand /

Working with your senior leadership team we take full

We partner with companies who do not have an

ownership of all your marketing efforts and provide your

extensive in-house marketing team or need additional

business with the people you need to fulfil every aspect

expertise or resource to bolster their existing marketing

of your marketing. We are focused, and dedicated to

function. Our model provides scale and flexibility,

your business, not like an external marketing agency

as and when you need it, so to ensure you can drive

that delivers just projects or campaigns. We own the

the performance of your marketing activity and

marketing problem and opportunity for your company.

programmes.

part-time marketing director (two to eight days per

as well, helping you direct, manage, and grow your business. Our success is intrinsically linked to yours, so we are here to help you succeed!

graphic designer (six to 10 days per month).

Depending upon the specific requirements of the business, this entire marketing team could be provided for the same cost as a full-time senior marketing manager!*

We really get to know who you are because we are part of your business, we are part of your team.

18

19

Build your dream marketing team, with Equals Five

A new world of opportunity at your fingertips Effective marketing can open up whole new horizons

need to work smarter and not harder, and so does

and opportunities for your business.

marketing. Two marketing minds are always greater

Equals Five is changing the way high growth, scaleup businesses execute successful marketing. Businesses

than one…just imagine what you could achieve with five! This is the Equals Five way.

Are you ready to take a giant leap forward with your marketing?

Are you ready to build your dream marketing team? Are you ready to take a giant leap forward in the way you market and scale your business?

Then please get in touch for an informal chat on how we can help you achieve your aspirations for your business.

Please contact us by emailing us at hello@equalsfive.co.uk or by calling us on +44 (0) 1202 201930

20

21

T: +44 (0) 1202 201930

|

E: hello@equalsfive.co.uk

|

W: equalsfive.co.uk

A: Equals Five, Bourne Gardens, Exeter Park Road, Bournemouth, UK, BH2 5BD 22